The Central Bureau of Investigation (CBI) registered an FIR against three travel agents after 22 of the 25 Indian minors allegedly taken illegally to France by them last year were found missing. The teenagers, hailing from Punjab, Haryana and Delhi, were allegedly taken on the pretext of giving then rugby training.CBI lodged a case of human trafficking against Faridabad-based travel agents Lalit David Dean and Delhi-based Sanjeev Raj and Varun Choudhary on Dec. 28. The agency also carried out searches at the four premises associated with the agents and documents have been seized.It will soon contact the parents of the minors to collect information if any missing person complaint was registered.According to the CBI, these agents charged Rs 25-30 lakh from the parents of each of the minors for sending them abroad. In February 2016, a group of 25 students was taken from Delhi to Paris to participate in international rugby training on the basis of alleged invitation received from the French Federation.“A group of 25 students shown as students of two Kapurthala (Punjab)-based schools led by private persons (travel agents) embarked at Delhi airport for Paris to participate in a rugby training camp on the basis of alleged invitation received from the French Federation, Paris,” CBI spokesperson Abhishek Dayal said, PTI reported.The boys visited Paris and also attended the training camp for around a week. They were then allegedly dumped in a Gurudwara and their return ticket was cancelled. Dayal added that before the travel agents could cancel the return tickets, two of them anticipated something wrong and managed to return to India.The CBI officials said that in their visa application, the agents had shown that the 25 students in the age group of 13-18 years were going to attend a rugby training camp in Paris. The FIR says that their visas, which were obtained from the French Embassy at Delhi, were on the basis of forged and fabricated documents.CBI officials said that one of the 23 stranded boys from the group was arrested by the French police and he told them what had happened. The French police then referred the matter to Interpol, which informed CBI. Related ItemsFranceHuman RightsTrafficking
My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York. Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Story
Post navigation Every single month I get a bill from Georgia Power, Georgia Natural Gas, Dekalb County Water, Comcast, and AT&T.And while most of you probably don’t live in Georgia, my guess is you have a similar list of utility obligations that you have to pay every month.Utilities are a form of credit, meaning some sort of service is provided in advance with the expectation of payment being made at the end of some sort of billing cycle?If utilities are “credit”, then why aren’t utility accounts commonly reported to the credit reporting agencies?Traditionally speaking, most utility providers have stayed away from credit reporting.There’s nothing legally that prevents utility providers from reporting to the credit reporting agencies, so it’s really a matter of choice.Having said that, reporting information to the credit reporting agencies doesn’t come without risk.The minute a utility company (or any other company) reports anything to a credit reporting agency they become obligated under the Fair Credit Reporting Act.First off, they are required to perform investigations if and when a consumer challenges what they’re reported.Second, they are required to employ reasonable procedures ensuring the maximum possible accuracy of what they’re reporting.Third, they’re required to correct information that is found to be incorrect.The Credit Access and Inclusion ActOddly enough, a bill was introduced in the House of Representatives in June of this year that would allow for the reporting of utility and property leasing information to the credit reporting agencies.The Credit Access and Inclusion Act would amend the Fair Credit Reporting Act such that nothing in the Act could be interpreted as prohibiting the reporting of utilities and rental obligations.I call it “odd” because there’s nothing in the current version of the Fair Credit Reporting Act preventing the reporting of rent or utilities to the credit bureaus.Still, even if the Credit Access and Inclusion Act were to be passed it would not mean more utility companies would start reporting to the credit reporting agencies.The law could not just prevent them from reporting, but wouldn’t require them to report. So, it would still be optional.No Reason To Report to the Credit BureausThere are three generally recognized forms of credit: installment, revolving, and open.Installment is “fixed payment for fixed period time”, like a mortgage loan or an auto loan.Revolving is like a credit card where you can use up to some amount (credit limit) and your monthly payment varies based on your balance.Open credit requires payment in full each month, like a charge card or a utility payment.When you stop making your auto loan payments, your car gets repossessed. When you stop making your credit card payments, your credit card gets shut down.When you stop making your power, gas, Internet, water, cable or phone payments, those services get shut off.You could argue that utility providers don’t have to report anything to the credit bureaus because the threat of losing their services is substantial.If You Default It Will End Up On Your Credit Reports AnywayEven if your utility provider doesn’t report monthly activity to the credit bureaus it doesn’t mean you’re in the clear.If you were to default on any of the aforementioned obligations, not only will your water and power be turned off but the providers will undoubtedly turn over the account to a 3rd party collection agency who will then report the account to the credit reporting agencies.John Ulzheimer is the Credit Expert at CreditSesame.com, and a credit blogger at SmartCredit.com, Mint.com, and the National Foundation for Credit Counseling. He is an expert on credit reporting, credit scoring and identity theft. Formerly of FICO, Equifax and Credit.com, John is the only recognized credit expert who actually comes from the credit industry. The opinions expressed in his articles are his and not of Mint.com or Intuit. You can follow John on Twitter here. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related
While humans claim to want to receive and give unconditional love, the “unconditional” part often comes with many conditions including expectations and disappointment.At the beginning of any relationship, it can seem like you, and your partner are perfect for each other.You probably experience a lot of telltale signs like finishing each other’s sentences and even ordering the same food at restaurants.But that stuff falls away over time, and soon enough you might become annoyed with someone finishing your sentences.For couples who are really in sync though, there are a number of things they share and do that make their relationship stand out.The best part?This stuff doesn’t just happen: couples work on their relationship to keep it strong. So that means that anyone can experience this kind of deep connection, as long as they are willing to work for it.1) You Share Things Without Realizing ItOne way that deeply connected couples stay connected is by sharing aspects of their lives beside the usual “how was your day?” content.Sure, it’s a good icebreaker at the end of the day, but if you want to connect with your partner on a deeper level, you are going to have to do better than that.Close couples read books and passages to one another, they share things they’ve learned, they dream about the future and talk about those dreams.Couples who struggle to find a deep connection don’t usually branch out with their conversations, and this often finds them pursuing individual dreams and desires, instead of common goals.2) You Aren’t Afraid of SilenceDeeply connected couples know that connection goes well beyond conversation. In order to be content in a relationship, people need time to process and reflect on the relationship.This means that deeply connected couples take time to understand their relationship from their own perspective, but also, share the silent space between them.For strained relationships, silence can be deadly, but if you respect each other in the silence, it can improve your connection and relationship overall.The trick is to not force the conversation or connection. If you are deeply connected, you will be comfortable with the silence.3) You Are Open and Honest CommunicatorsYou might think that deeply connected couples get along every second of the day, but you’d be wrong.In fact, deeply connected couples are better fighters and lovers because of their open and honest communication skills.This is something that might have taken them a long time to establish, but because they are willing to work on their communication skills, they are better equipped to deal with the hard times in their relationships.Rather than scream at each other and storm away, deeply connected couples can talk through their issues without malice and find resolution through patience and respect.4) You Stay Curious About Each OtherHave you ever looked at your partner and wondered what you don’t know about them? After 5, 10 or even 30 years together, deeply connected couples continue to ask questions and wonder about their partners.Rather than assume they know everything, they seek to understand more. This is achieved through conversation, questioning, admiration, exploration, and wonder.Because people change all the time, any time is the right time to increase your curiosity about your partner and start to develop a deeper connection.5) You Stay Objective About The RelationshipDeeply connected couples are able to stay together and love each other in a more fulfilling way because they don’t project blame or responsibility on the other person.Instead, they turn inward and focus on their own shortcomings and consider the ways they can contribute to the relationship to make it better.Most of us would blame the other person for how we feel or for the failure of the relationship because we don’t like to take responsibility for ourselves.When you take the other person out of the equation and look at your own actions, you can be more objective about what is really going on and take responsibility for your part.This gives you the insight to be able to have a conversation about concerns and issues without blaming the other person.So no matter where you are in your relationship status, you can start to develop a deeper relationship by being accountable for your actions, words, thoughts, and feelings.Source
We also have a lot of fun! Those who love us to the moon and back Or lets us win Prepare the most exciting surprises …or of diseases. Make dreams come true Because we take care of each other… Share our experience Together, we’re not afraid of cold weather… Happiness is when you can fall asleep and wake up in the same common universe. There is some art that shows its creator’s soul. One of these artists is the talented Soosh. Over 200,000 people follow her on Instagram. And we understand why: Soosh draws some invisible but incredibly important things like love, support, and coziness.We gathered the best of Soosh’s illustrations about her family. We’re sure you’ll want to hug your relatives after reading this article.We’re happy because we’re together. Help each other And have lots of plans for our future When someone helps us carry a heavy backpack …and care about each other’s comfort Family teaches us that happiness is found in simple things. Wait for a miracle Or cooks tasty dishes Because we have the best support team ever! Source Gives Eskimo kisses
Twitter Profile Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 16, 2009 8:36:00 AM, updated February 01 2017 Many geeks remember the days of AOL and AIM when all the good usernames were taken so everyone had to get creative with their screen names. Long strings of numbers and underscores were the norm.A different standard has emerged on Twitter. Many successful users use their first and last names concatenated into one long string. Unfortunately, some people find their first and last name taken (especially people with common names), and resort to a name with underscores and numbers.So, while my Twitter handle is @danzarrella, the next Dan Zarrella to join Twitter might pick @dan_zarrella.This is a bad idea, particularly if you’re trying to build an account with lots of followers.Using data from Twitter Grader (a database with close to 2 million Twitter users), I took a look at the relationship between the presence of underscores and numbers in usernames and average follower numbers.The results are pretty much what you’d expect, if only surprising in how clear-cut they are.The takeaway is obvious: Don’t use numbers or underscores in your username.
Originally published Jan 21, 2010 2:32:00 PM, updated July 28 2017 Many big businesses have begun to experiment with social media, and have dived head-first into the world of Twitter, Facebook, YouTube, and beyond. While others still remain traditionally skeptical of the new metrics and pull-instead-of-push approach, companies such as Southwest Airlines and Ford have proven the success of incorporating these new platforms into the company culture.If you’re wondering which big brands do it best, here are 5 big brands case studies that every marketer should know: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Southwest Airlines: Personalize your brand. Southwest Airlines has effectively used social media to highlight what makes their company unique. From promoting a viral video of a rapping flight attendant on YouTube to informing customers of flight delays on Twitter to uploading customer photos on their blog, Southwest Airlines has developed their image into a friendly, unique, and personable brand , with which customers can build a long-lasting relationship. Comcast: Serve your customers. Having an issue with your television connection? Instead of listening to elevator music while on hold indefinitely, tweet about to @ comcastcares . Comcast has discovered a way to respond quickly and directly to customers, especially unhappy ones. The company uses Twitter to monitor customer feedback, reactions, and complaints, and responds within minutes to not-so-favorable posts. Ford: Resolve emerging issues. When Ford made an internal error that involved threatening enthusiast sites with lawsuits about copyright infringement, the enraged public quickly made the situation a big deal. The saving factor emerged when Ford’s community manager clarified the story and immediately informed the public via social media. Furthermore, as the company resolved the situation, the public was informed every step of the way, preventing further confusion and frustration . Starbucks: Request direct feedback. “My Starbucks Idea” is the popular coffee brand’s consumer portal where customers can submit ideas and vote/comment on other’s thoughts about improving the product(s). In a company where the “experience” compensates for the high prices, it is in Starbucks’ best interest to receive feedback directly from the customers themselves. The corresponding “ Ideas in Action Blog ” is written by Starbucks employees and discusses ideas that are being implemented while responding to other suggestions. Sun Microsystems: Increase company transparency. In a world where trade secrets are protected and gaffes are hidden, Jonathan Schwartz, CEO of Sun Microsystems, publishes a CEO blog that addresses company issues and discloses business advancements. By encouraging two-way communication between the head management and employees/customers, Sun Microsystems promotes a culture of transparency and honesty , in which everyone can receive visibility into the company’s actions. Last Chance to Sign up For Inbound Marketing University’s Live Webinar Marketing Case Studies Want to learn more about social media for large corporations? Register for next week’s Inbound Marketing University webinar “Social Media for Big Businesses” and sign up for the certification exam!
Website Design Originally published Mar 27, 2013 9:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: When we first posted a photo of our do-it-yourself design ebook cover on Facebook, one of our fans challenged us a bit on whether we really designed the cover ourselves by commenting, “I bet 1 million $ they hired someone to design that image.” Since I’m the guy who leads the creative services part of our Brand & Buzz team at HubSpot, I figured I would step out from behind the curtain and share the truth about how we go about designing our content.Yes, we do have a great little creative department at HubSpot, and one of our designers did create the ebook cover image. Recently my team has gotten a lot more involved in the design of our content, but it hasn’t always been that way. The truth is that the vast majority of our ebooks and other resources are created by non-designers on our marketing team. In fact, it would actually be pretty impossible for our small design team to touch every single piece of content we create.That’s why do-it-yourself design is so important, and why I recently compiled 10 Commandments of Do-It-Yourself Design — to help teach and empower our marketers to create content that was up to a design standard that our actual designers could feel comfortable with. Since the Commandments went over so well internally, I figured I’d share them here. They were written with marketers in mind, but any non-designer can benefit from these 10 pointers.The 10 Commandments of DIY DesignWant examples? Find them in the SlideShare presentation below — created by one of our very own non-designer marketers. The 10 Commandments of Do-It-Yourself Design for Marketers [and Other Non-Designers] from HubSpot All-in-one Marketing Software1) Thou Shalt Understand Thy Content’s PurposeIt’s impossible to know how to design your content without first knowing what you’re trying to accomplish. The first thing any content creator – from novice copywriter to advanced designer – needs to do in order to ensure the s/he creates a successful piece of content is determine what needs to be achieved by creating said content.By taking the time to carefully consider the need, ask the relevant questions, compile the requirements, and determine the success metrics, you can significantly improve your chances of creating content that blows viewers and readers away. Just remember: it never hurts to know more information, and you’ll thank yourself later for having taken the time earlier. In fact, don’t be surprised if in the end you replace your original solution with one that is more successful in satisfying your goals.2) Thou Shalt Establish a HierarchyOnce you understand what you’re trying to achieve and have brainstormed some solutions, you can begin considering exactly how you’re going to go about putting it all together. Begin this process by looking at your content from a macro level; consider all of the required copy, calls-to-action, links, and any other written or visual elements that need to be included in the final deliverable. Evaluate how they each compare in terms of their importance and ability to help you accomplish your goal. By determining the relative importance of all your written and visual elements and prioritizing them accordingly, you will begin to build an information hierarchy that will act as your guide to simple, elegant, and more effective design.Without first creating a thoughtful information hierarchy in your mind, it will be impossible for you to design a meaningful visual hierarchy, the result of which would be a finished piece of content that is little more than a bunch of disconnected visual pieces, each competing for attention. In other words, visual noise. Understanding the relative importance of your written and visual elements will not only build the framework from which you can begin to make design decisions, but will also ensure that you present your information in an easily digestible manner — which is exactly what good design is all about..3) Thou Shalt Respect SimplicityMore often than not, less is more. Unfortunately, there is a terrible misconception that good design is flashy, ornate, loud, or otherwise “eye-catching.” Don’t believe it for a second. Design is not art. Rather than focusing primarily on form or expression (as is often the case with art), the primary function of design is the exact opposite — to support function.Don’t try to do too much, and avoid actively trying to make your design unnecessarily ornamental. The content should always be the focus, not the design. The most successful designs satisfy laying out and highlighting the written and visual information without calling attention to the highlight itself. Good design shouldn’t be loud. In fact, it’s often completely invisible.4) Thou Shalt Keep It LegibleOne thing that is commonly overlooked when thinking about design is the fact that your text itself can create its own visual noise. If it can’t or won’t be read, then why bother including it at all?To avoid confusion among readers or viewers, there are common sense (and commonly ignored) solutions to increasing legibility, such as avoiding placing light text on a light background or dark text on a dark background. However, the real pitfalls of using text incorrectly don’t deal with the placement at all, but rather the amount of it.Marketers and content creators love their words, and for good reason; they’re the tools they most use to communicate. However, they often have a tendency to write far more than necessary. When it comes to creating well-designed content, this is a bad thing. Writing concisely reduces the visual noise of your content and ensures that only the critical, most important content remains. Take a moment to consider if there are unnecessary words you can delete. Just remember Steve Krug’s Third Law of Usability: Get rid of half the words on each page, then get rid of half of what’s left.5) Thou Shalt Provide Adequate SpacingAllow the visual and written elements in your design to have a little personal space. Negative space (space not occupied by any visual or written elements) is okay. In fact, it can be great. By allowing yourself a bit more breathing room, you increase the impact of your most important bits of information, such as headlines or CTAs. Again, this is exactly what good design should do.Follow these steps to ensure you have enough space: first, arrange your content according to the information hierarchy you established earlier. Then, consider how the spacing should complement that hierarchy. Most importantly, make sure your spacing is consistent. Margins should be the same width and height, and leading (the amount of space between two lines of text) should be the same for all similar types of text. Finally, if the amount of information you have requires you to reduce your spacing to the point that everything feels cramped, either move some of the information, or remove it altogether.6) Thou Shalt Align Thy ElementsWhen laying out your visual and written information, make sure that all of the elements are positioned in a balanced relation to one another. Always position your design elements to sit on the same line. Although there are exceptions, it’s better to err on the side of caution with alignment as a non-designer. Alignment will ensure your design is clean, without creating any unnecessary tension or focal points. Non-designers who focus on aligning their written and visual elements in a very simple, linear way will vastly improve the quality of their designs.7) Thou Shalt Coordinate Thy ColorsThe tendency of non-designers is to try to do too much with color in hopes of making a design more eye-catching. More often than not, the result is actually just a clash of competing visual noise. To avoid this, it is usually helpful for non-designers to make color choices based on the feeling or connotation of the color. The first thing you should consider is the kind of feeling you want your content to elicit. If you’re aiming to present a more humanist or energetic tone, you should choose a warm color, such as orange, yellow, or red. If you want your content to give off a calmer, more professional feel, choose a cool color, such as purple, blue, or green.Additionally, be mindful of the connotation associated with certain colors. For example, red typically has a negative connotation, signifying cancellation or error. Aligning the purpose of your content with a color that has a similar connotation can be a great way to choose which colors to include in your design.8) Thou Shalt Not Overuse Drop ShadowsThe purpose of a drop shadow is to add distinction to visual or written information by creating depth and bringing the affected information to the forefront. This is a great result, and often exactly what you want or need to do to certain elements from time to time. However, overusing the effect leads to the exact opposite result. If you’re adding an effect such as the drop shadow to every written or visual element, then you’re not giving distinction to any particular bit of information. Instead, you are just creating unnecessary visual noise which complicates your design and makes it difficult for a consumer to receive the information you’re trying to present. The takeaway, then, is this: effects are great when used with purpose, but don’t use them just for the sake of using them.9) Thou Shalt Strive for ConsistencySimply put, if two or more design elements serve the same function, make sure they look and act the same. On a very high level, the same aesthetic, tone, and messaging should permeate all facets of the brand. On a more granular level, all visual or written elements within, say, an ebook, that are serving the same function should have the same look and feel.When it comes to designing specific content, consistency involves using the same fonts and font sizes for text of the same kind. Make sure that actionable items, such as links or calls-to-action, all share a similar color and appearance, have aligned margins so that they’re all the same width and height, etc.10) Thou Shalt Harmonize Visual and VerbalFor most non-designers, content creation typically revolves almost entirely around writing copy. Naturally, then, added visual elements are more of an afterthought, seeking simply to break up the monotony of text or page layout. The best content, though, is created when both text and visuals are combined to tell the story and present the information in a more powerful, more engaging, and ultimately more successful way than either visual or verbal could do alone.Avoid this silo between visual and verbal by planning ahead. Whether writing ebooks, checklists, tweets, or emails, copywriters should already be considering how they can express that information visually. This doesn’t mean identifying the concepts worthy of bold or enlarged lettering; it means identifying where visual elements could completely replace large selections of copy to tell the same story in a significantly more memorable, less time consuming way.Now that you have some design basics down, what will you go create?
India opener Shikhar Dhawan has decided to donate money to the families of the Central Reserve Police Force (CRPF) jawans who lost their lives in Thursday’s terrorist attack in Pulwama.Dhawan posted an emotional video where he urged his fans and all Indians to come forward and support the families of the martyred soldiers.Dhawan is one among the many sportspersons who are trying their best to help the families of the soldiers as much as possible.Earlier on Saturday, former India cricketer Virender Sehwag also offered to help out the families of the CRPF martyrs by offering to bear the educational expenses of the children of all the CRPF personnel martyred in the dastardly terrorist attack in Jammu and Kashmir’s Pulwama.Nothing we can do will be enough, but the least I can do is offer to take complete care of the education of the children of our brave CRPF jawans martyred in #Pulwama in my Sehwag International School @SehwagSchool , Jhajjar. Saubhagya hoga pic.twitter.com/lpRcJSmwUhVirender Sehwag (@virendersehwag) February 16, 2019Star boxer Vijender Singh, who is employed with Haryana Police, is also donating a month’s salary to the families of the soldiers.I’m donating my one month’s salary for the martyrs of #PulwamaTerrorAttack and want everyone to come forward and support the families. It is our moral duty to always standby them and make them feel proud of their sacrifices.Jai Hind #PulawamaAttack #PulwamaRevenge pic.twitter.com/b0oQVkxIRFVijender Singh (@boxervijender) February 15, 2019Vidarbha captain Faiz Fazal announced that his team will be donating its entire prize money (Rs 10 lakh) from the Irani Cup victory to the family members of martyrs of the Pulwama terrorist attack.advertisementVidarbha are proving why they are champions on an off the field. The #IraniTrophy winners led by @faizfazal have decided to hand over their prize money to family members of martyrs of #PulwamaTerroristAttack. pic.twitter.com/Rh6i44nXrIBCCI Domestic (@BCCIdomestic) February 16, 2019On Thursday, at least 40 CRPF paramilitary troopers were killed in a terrorist attack while several others are battling for their lives following what is being termed as the deadliest terrorist strike in three decades in the valley.Condolence messages have been pouring in for the family of the deceased CRPF soldiers ever since the news of the attack broke out.Several have condemned the attack, for which the responsibility has been claimed by Pakistan-based Islamist militant group Jaish-e-Mohammad (JeM).Over 50 countries have condemned the dastardly attack, which has sent the entire nation in a state of shock and grief.On Saturday, Cricket Club of India in Mumbai removed the portrait of Imran Khan, former Pakistan captain and now the Prime Minister of the country, after the attack.Imran Khan’s portrait found a place in the prestigious club’s ‘All rounder’ restaurant as well as a Pakistan team photograph involving him on one of the walls of the club. Both have now been removed.Also Read | Pulwama terror attack: Pakistan Super League telecast suspended in IndiaAlso Read | Pulwama terror attack: Virat Kohli postpones Indian Sports Honours as a mark of respectAlso Read | Shocked after Pulwama terror attack: Virat Kohli grieves over martyred soldiers
Social Media Analytics As a marketer, you’re probably familiar with the number crunching and data analysis that goes along with presenting a monthly report to your team. And while it’s not always the most exciting task, it’s crucial to ensure your brand continues to grow.Utilizing social media in all stages of the funnel is an essential element of your marketing strategy, and the need to evaluate these efforts is more really important. However, chances are the people you’re presenting to aren’t interested in hearing about every little bit of data you can give them. (Because let’s face it, there’s a lot).That’s why we teamed up with our friends at Simply Measured to bring you How to Create a Monthly Social Media Report. In this ebook, you’ll learn everything you need to know to present and prove yourROI from your social media efforts.More specifically, you will receive:The basic principles of structuring meaningful and concise social media reports to help you stay organized and report efficiently each month.Key features your reports should include to prove your social media efforts in an effective and engaging way to your boss and your team.Two sample frameworks to try out for monthly reports: one to impress your boss and one to impress your team.What common mistakes to avoid when creating a monthly report, like sugarcoating the facts or presenting too much data.Much more about presenting your social media results!Click here to download How to Create a Monthly Social Media Report. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 15, 2016 6:00:00 AM, updated July 28 2017 Topics:
Have you ever heard an acronym but you didn’t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing.But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn’t do them justice.That’s why we curated 34 of the most common marketing acronyms and 41 of the most common business acronyms — and put them into an epic glossary you can skim, study, or bookmark and save for later.Click here to download our free guide to digital marketing fundamentals.The more you know, the more likely you’ll be able to understand and participate in conversations going on around you.34 Common Marketing Acronyms & AbbreviationsAIDA: Attention/Awareness, Interest, Desire, ActionThe four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more here about a more current purchase consideration cycle.BANT: Budget, Authority, Need, TimelineThe four criteria sales reps use to qualify prospects. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.B = Budget: Determines whether your prospect has a budget for what you’re selling.A = Authority: Determines whether your prospect has the authority to make a purchasing decision.N = Need: Determines whether there’s a business need for what you’re selling.T = Timeline: Determines the time frame for implementation.The BANT formula was originally developed by IBM several decades ago. We don’t think BANT is enough anymore: Learn more about the qualification criteria set by HubSpot’s VP of Sales.BR: Bounce RateWebsite bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event).Email bounce rate: The rate at which an email was unable to be delivered to a recipient’s inbox. A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. In email, not all bounces are bad, so it’s important to distinguish between hard and soft bounces before taking an email address off your list. Learn about hard and soft bounces here.CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And MarketingA U.S. law passed in 2003 that establishes the rules for commercial email and commercial messages. This regulation gives recipients the right to have a business stop emailing them, and outlines the penalties incurred by those who violate the law. For example, CAN-SPAM is the reason businesses are required to have an “unsubscribe” option at the bottom of every email. Learn more about CAN-SPAM here, and check out this post to discover what factors affect email deliverability.CASL: Canadian Anti-Spam LegislationA Canadian law passed in 2013 that regulates the sending of “commercial electronic messages.” CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. Learn more of the details on CASL here.CMO: Chief Marketing OfficerThe most coveted job in the marketing organization chart. A CMO’s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking. Learn more about what it takes to be a CMO here.CMS: Content Management SystemA web application designed to make it easy for non-technical users to create, edit, and manage a website. Helps users with content editing and more “behind-the-scenes” work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more.At HubSpot, we think COS (Content Optimization System) is better than CMS. Find out why.COS: Content Optimization SystemTake a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. Learn more about HubSpot’s COS here.CPA: Cost-per-ActionAn internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. You can decide if a given action is a lead or a sale. Marketers use it to figure out spending for the desired action they are driving people toward.CPC: Cost-per-ClickThe amount of money spent to get a digital advertisement clicked when running a PPC advertising campaign. CPC is used to assess the cost effectiveness and profitability of your campaign.CPL: Cost-per-LeadThe amount it costs for your marketing organization to acquire a lead. This factors heavily into customer acquisition cost (CAC), and is a metric marketers should keep a keen eye on.CR: Conversion RateThe percentage of people who completed a desired action on a single web page, such as filling out a form. In general, pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly (though there can be exceptions to this rule).CRM: Customer Relationship ManagementA set of software programs that lets companies keep track of everything they do with their existing and potential customers.At the simplest level, CRM software lets you keep track of all the contact information for these customers. But CRM systems can do lots of other things, too, like tracking email, phone calls, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.The goal is to create a system in which Sales has lots of information at their fingertips and can quickly pull up everything about a prospect or existing customer. CRO: Conversion Rate OptimizationThe process of improving your site conversion using design techniques, key optimization principles, and testing. It involves creating an experience for your website visitors that will convert them into customers. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing. Learn more here.CTA: Call-to-ActionA text link, button, image, or some other type of web link that encourages a website visitor to take an action on that website, such as visiting a landing page to download a piece of content.The action you want people to take could be anything: Download an ebook, sign up for a webinar, get a coupon, attend an event, and so on. A CTA can be placed anywhere in your marketing — on your website, in an ebook, in an email, or even at the end of a blog post. Learn more about how to make CTAs effective.CTR: Clickthrough RateThe percentage of your audience that advances (or clicks through) from one step of your marketing campaign to the next. As a mathematic equation, it’s the total number of clicks that your page or CTA receives divided by the number of opportunities that people had to click (ex: number of pageviews, emails sent, etc).DM: Direct Mail, or Direct Message (Twitter)Direct Mail: The delivery of advertising material to recipients of postal mail; also called “junk mail” by its recipients. Direct mail is a dubious investment for most businesses — here’s why.Direct Message: A message on Twitter used to get in touch with Twitter followers directly and in private. DMs can be sent from one person to another, or within a group. Most accounts only allow DMs from their followers, but many businesses allow DMs from anyone. To learn more about how DMs work, check out this resource from Twitter. GA: Google AnalyticsA service by Google that generates detailed statistics about a website’s traffic and traffic sources, and measures conversions and sales. Marketers use it to get to know their audience, trace their customers’ paths, and make a visual assessment of how visitors interact with their pages. Click here to find out why analytics from HubSpot and Google don’t match.KPI: Key Performance IndicatorA type of performance measurement companies use to evaluate an activity’s success. While KPIs are used throughout a business, marketers look at KPIs to track progress toward marketing goals.Examples of KPIs include CAC (Customer Acquisition Cost), leads generated, and homepage views. Choose KPIs that represent how your marketing and business are performing. (Learn more blogging KPIs here, and learn more about email marketing KPIs here.)PPC: Pay-per-ClickAn internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser’s keyword list, which they submit to the search engine ahead of time. There are two ways to pay for PPC ads:Flat rate, where the advertiser and publisher agree on a fixed amount that will be paid for each click. Typically this happens when publishers have a fixed rate for PPC in different areas on their website.Bid-based, where the advertiser competes against other advertisers in an advertising network. In this case, each advertiser sets a maximum spend to pay for a given ad spot, so the ad will stop appearing on a given website once that amount of money is spent. It also means that the more people click on your ad, the lower PPC you’ll pay and vice versa.Learn more about getting started with PPC here.PR: Public RelationsPR is all about getting a company in front of the right audiences at the right time with messages that make its spokespeople sound like human beings, not robots. The idea is to earn media attention, rather than buy it. The goal? To inform the public, prospective customers, investors, partners, and employees, and prompt them to adopt a certain view about the company, its leadership and employees, and its products or services. Today, that effort has a lot to do with content creation and distribution. For example, a good PR employee might work with an online newspaper to publish an article featuring their company in an attractive light. Download our free, step-by-step press release templates here, along with a full guide of tips and ideas for effective promotion strategies and answers to frequently asked PR questions.PV: Page ViewA request to load a single web page on the internet. Marketers use them to analyze their website and gauge how large their audience is. QR Code: Quick Response BarcodeScannable barcodes used by marketers to bridge offline and online marketing. When people see them, they can take out their smartphone and scan the QR code using a QR barcode scanner app. The information encoded by QR codes can include text, a URL, or other data. Learn how to create a QR Code here. RSS: Rich Site SummaryAn RSS Feed is a web feed that publishes frequently updated information like blog posts, news stories, and podcasts. They let publishers syndicate data automatically, which is why they’re sometimes known as “Really Simple Syndication.” When you subscribe to a website’s RSS, you no longer need to check their website for new content — instead, your browser will automatically monitor the site and give you timely updates.RT: RetweetA re-posting of a tweet posted by another user on Twitter. There are a few ways you can do this: 1) You can retweet an entire tweet by clicking the retweet button, indicated below.2) You can post a “retweet with comment” that includes your own commentary in addition to the information you’re retweeting. When you see “Please RT” in someone’s tweet, it means they are requesting that their followers retweet that tweet to spread awareness. Learn more about retweets here.SaaS: Software-as-a-ServiceAny software that is hosted by another company, which stores your information in the cloud. Examples: HubSpot, Dropbox, IM clients, and project management applications.SEO: Search Engine OptimizationTechniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.There are a ton of components to improving the SEO of your site pages. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links — and that’s just to name a few. Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in the search engine results pages. Learn more about SEO here.SLA: Service Level AgreementFor marketers, an SLA is an agreement between a company’s sales and marketing teams that defines the expectations Sales has for Marketing and vice versa. The Marketing SLA defines expectations Sales has for Marketing with regards to lead quantity and lead quality, while the Sales SLA defines the expectations Marketing has for Sales on how deeply and frequently Sales will pursue each qualified lead.SLAs exist to align sales and marketing. If the two departments are managed as separate silos, the system fails. For companies to achieve growth and become leaders in their industries, it is critical that these two groups be properly integrated. Learn how to create an SLA here.SM: Social MediaSocial media platforms are places you can post links, photos, videos, and other content, in the hopes that thousands of people will see it, click on it, interact with it, and share it with their own networks. Some of the big ones: Facebook, Twitter, Instagram, and Snapchat.SMM: Social Media Marketing When people use social media to market their business to customers, potential customers, journalists, bloggers, employees, potential employees, and anyone else in the social universe.Download our guide to global social media marketing here to learn how to run social media campaigns for a worldwide audience. UV: Unique VisitorA person who visits a website more than once within a defined period of time. Marketers use this term in contrast with overall site visits to track the amount of traffic on their website. If only one person visits a webpage 30 times, then that web page has one UV and 30 total site visits.WOM: Word-of-MouthThe passing of information from person to person. Technically, the term refers to oral communication, but today it refers to online communication, as well. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more about creating a powerful WOM marketing strategy here.41 Common Business AcronymsASP: Application Service ProviderInternet hosting that provides computer-based services (aka SaaS products) to customers over a network. API: Application Programming InterfaceA computer programming term meaning a series of rules. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It’s kind of like a phone for applications to have conversations — an API literally “calls” one application and gets information to bring to you to use in your software. APIs facilitate the data needed to provide solutions to customer problems.HubSpot has APIs that developers use to get information from our software into theirs. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here.B2B: Business-to-BusinessCompanies that sell to other businesses. Examples: Slack, Google.B2C: Business-to-ConsumerCompanies that sell directly to consumers. Examples: Amazon, Apple, Nike.CAC: Customer Acquisition CostThis is your total Sales and Marketing cost. To calculate, follow these steps for a given time period (month, quarter, or year):Add up program or advertising spend + salaries + commissions + bonuses + overhead.Divide by the number of new customers in that time period.For example, if you spend $500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was $10,000 that month. (Learn more here.)CEO: Chief Executive OfficerThe most senior corporate officer, executive, or administrator in charge of managing a company. This person is responsible for maximizing the company’s value and making high-level decisions about policy and strategy, and typically reports to the board of directors.CFO: Chief Financial OfficerThe senior-most executive responsible for managing the financial risks at a company, including financial planning, record-keeping, and reporting. This person is the financial spokesperson of the company, and typically reports to the CEO and the board of directors.CIO: Chief Information OfficerThe senior-most executive responsible for the management, implementation and usability of information and computer technologies at the company. The CIO figures out how these pieces of technology benefit the company or improve an existing business process, and then integrates a system to actually make that benefit or improvement happen.COO: Chief Operating OfficerThe senior-most executive responsible for managing and overseeing the ongoing business operations within a company. The COO typically reports to the CEO and tends to be second-in-command within the company.CSO: Chief Security OfficerThe senior-most executive responsible for developing and overseeing all the policies and programs that protect the people, intellectual assets, and tangible property of a company. This includes everything from privacy and data protection to environmental security, health, and safety.CTO: Chief Technology OfficerSometimes called the “chief technical officer,” the CTO is the senior-most executive responsible for focusing on all the scientific and technological issues within an organization. This role is most common in companies within technology-based industries of all different types, from software and ecommerce to biotech and automotive.CLV or CLTV: Customer Lifetime Value (See LTV)CoCA: Cost of Customer Acquisition (See CAC)CSS: Cascading Style SheetsA language that manages the design and presentation of web pages: color, look, feel, and so on. It works together with HTML (see HTML), which handles the content of web pages. Think of HTML as the skeleton of your webpages, while CSS is the clothing.With CSS, you can create rules to tell your website how you want it to display information. And you can keep the commands for the style stuff — fonts, colors, and so on — separate from the commands for the content. They’re called “cascading” because you can have multiple style sheets, with one style sheet inheriting properties (or “cascading”) from others. Learn more here.CX: Customer Experience (See UX)DNS: Domain Name ServerA server that translates a web address into one or more IP addresses. (See IP Address.)EOD: End Of DayColloquially, EOD means the end of the business day — whatever that means to the person speaking. I might tell a colleague, for example, that I’ll get her the report “by EOD tomorrow.” In some cases, EOD takes on the more formal meaning of the end of the trading day in financial markets.EOW: End Of WeekSimilarly to EOD, EOW simply means end of the week. In colloquial terms, this might mean around the end of the business day on Friday.HTML: Hyper-Text Markup LanguageThe language used to direct the architecture of your website, landing pages, and emails. HTML lays out the structure of your website, from the title and first header, to a bulleted list, to your footer. “HTML is the skeleton of your webpages, while CSS is the clothing.” Learn more here.IP Address: Internet Protocol AddressA numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication.ISP: Internet Service ProviderAn organization (commercial, community-owned, nonprofit, or otherwise privately owned) that provides internet services. LTV: Lifetime ValueA prediction of the net profit attributed to the entire future relationship with a customer. To calculate LTV, follow these steps for a given time period:Take the revenue the customer paid you in that time period.Subtract from that number the gross margin.Divide by the estimated churn rate (aka cancellation rate) for that customer.For example, if a customer pays you $100,000 per year where your gross margin on the revenue is 70%, and that customer type is predicted to cancel at 16% per year, then the customer’s LTV is $437,500. (Learn more here.)LTV:CAC: Ratio of Lifetime Value to Customer Acquisition CostThe ratio of LTV to CAC. (See LTV and CAC.)Once you have the LTV and the CAC, compute the ratio of the two. If it costs you $100,000 to acquire a customer with an LTV of $437,500, then your LTV:CAC is 4.4 to 1. MoM: Month-over-MonthChanges in levels expressed with respect to the previous month. These changes are more volatile than quarter-over-quarter or year-over-year and tend to reflect one-off events like holidays, website troubles, natural disasters, and stock market crashes. Compare the average of whatever you’re measuring in Month X with Month Y to calculate the MoM change.To calculate percentage growth: Subtract Month Y number from Month X number, divide the result by Month X number, then multiply the final result by 100.MTD: Month-to-DateA time period starting at the beginning of the current month and ending at the current date.MRR: Monthly Recurring RevenueThe amount of revenue a subscription-based business receives per month. Includes MRR gained by new accounts (net new), MRR gained from upsells (net positive), MRR lost from downsells (net negative), and MRR lost from cancellations (net loss).NPS: Net Promoter ScoreA customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business.To calculate NPS, subtract the percentage of customers who would not recommend you (detractors, or 0-6) from the percent of customers who would (promoters, or 9-10).Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. Learn more about how to use NPS surveys for marketing here.NSFW: Not Safe For WorkAn Internet slang term used to warn people that the content they’re about to read or watch — whether it’s an email, video, forum, or something else — is not suitable for a work environment. Usually, this means there’s profanity or inappropriate content, and it’s best to watch it on your own time.OOO: Out of the Office or Out-of-OfficeOOO can be used in two ways:As a phrase, meaning “out of the office.” As in, “I’m OOO next week.”As an adjective, meaning “out-of-office.” As in, “I wrote an OOO auto-reply so I don’t have to check email while I’m on vacation.”It doesn’t necessarily mean you’re on vacation; it just means you’re not physically in your office. In other words, you can be OOO in Aruba with your family, or you can be OOO at a conference, at a doctor’s appointment, at your daughter’s soccer tournament, and so on.Usually, when you’re OOO, you set up an auto-reply for your email. Here’s a list of 17 of the best OOO email messages we’ve ever seen in case you need some inspiration.PM: Project ManagerPMs are, quite literally, the managers of a project. Although they usually don’t participate directly in whatever it takes to produce the end result of a project, they’re there to regulate a project’s progress, figure out ways to reduce the risk of failure, maximize benefits, and minimize costs. They’re also the first point of contact for anything that might go wrong. PTO: Paid Time OffPTO is a time-off policy some companies have that give employees flexibility in how they use their allotted vacation and sick days. Typically, it means a company gives its employees a bank of hours that pool together given vacation days, sick days, and personal days. Employees can then pull from this bank as needed.PTO is often earned on a month-to-month basis or every pay period, and if employees take off more time than they have PTO available, they then technically “owe” the company for that time — or they can arrange with their employer to take the time off without pay.PTO can differ greatly depending on the position and company you’re in. It’s best to check with your HR department to get more information on your policy.QoQ: Quarter-over-QuarterChanges in levels expressed with respect to the previous quarter. QoQ numbers tend to be more volatile than year-over-year, but less volatile than month-over-month.QTD: Quarter-to-DateA time period starting at the beginning of the current quarter and ending at the current date.ROI: Return On InvestmentA performance measure used to evaluate the efficiency and profitability of an investment. The formula for ROI is: Gain from Investment minus Cost of Investment, divided by Cost of Investment. The result is expressed as a percentage or ratio. If ROI is negative, then that initiative is losing money. The calculation can vary depending on what you input for gains and costs.Marketers should measure the ROI on every tactic and channel they use. Many facets of marketing have fairly straightforward ROI calculations (like PPC), but others are more difficult (like content marketing).SMB: Small-to-Medium BusinessUsually defined as companies that have between 10 and 500 employees.SWOT: Strengths, Weaknesses, Opportunities, ThreatsA SWOT analysis is when a company conducts a study to pinpoint its internal strengths and weaknesses and its external opportunities and threats. It gives a strategic view of the main opportunities and challenges that exist within their particular market.The outcome of the analysis? A high-level action plan containing the most important tasks that will impact the success of a given department or the organization as a whole.Learn how to do a content marketing SWOT analysis here.UI: User InterfaceA type of interface that allows users to control a software application or hardware device. A good user interface provides a user-friendly experience by allowing the user to interact with the software or hardware in an intuitive way. It might include a menu bar, toolbar, windows, buttons, and so on. Learn how to create a user-friendly website registration process here.URL: Uniform Resource LocatorAlso known as a web address, a URL is a specific character string that refers to a resource. It’s displayed on the top of a web browser inside an “address” bar. Learn how to optimize your URLs for search here.UX: User ExperienceThe overall experience a customer has with a particular business, from their discovery and awareness of the brand all the way through their interaction, purchase, use, and potential advocacy. To deliver an excellent customer experience, you have to think like a customer, or better, think about being the customer. Learn more about this mindset here.YoY: Year-over-YearChanges in levels expressed with respect to the previous year. YoY incorporates more data than MoM or QoQ, so it gives you a better long-term view.YTD: Year-to-DateA time period starting at the beginning of the current year and ending at the current date.These are just 75 of the most used terms at the moment. New trends are emerging all the time, and the truly best marketers make it a point to continue learning. If you’re interested in continuing your marketing education, consider trying one of these types of marketing trainings.Got a marketing or business acronym to add to the list? Comment below with the term and its definition.Editor’s Note: This post was originally published in June 2014 and has been updated for freshness, accuracy, and comprehensiveness. Originally published Jul 13, 2016 8:00:00 AM, updated October 20 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing Metrics
Designing your website can be a long and expensive process. To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. By revealing flaws in competitors’ websites as well as flaws in your current website, you can save time and money during your redesign.Free Workbook: How to Plan a Successful Website RedesignBecause a website design is all about the visitors who will view and interact with it, your redesign should focus on their experience. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign.1) Competitive AnalysisMost businesses are aware that they can compare themselves to competitors in order to see what they are expected to do or what they can do better. This should be no different when redesigning your website!I recommend starting with five of your direct competitors and looking at their websites. You’ll want to create a spreadsheet, like the one below, so you can see the results of your analysis clearly.When looking over your competitors’ websites, here are things to note in your spreadsheet:Best practices for your industry: Do all your competitors offer the same content? Is there site functionality similarities in all your competitors websites? Do all your competitors have a blog or resource section?Example: If you’re a business lender and all your competitors offer a loan calculator, it might be a good idea to work that into your website.Usability Heuristics: Create a list of important rules of thumb for website design. You could use Jakob Nielsen’s list of usability heuristics or create your own. Here are some heuristics I would recommend looking at: Efficient Navigation, Consistency, Easily Readable, Organization, User Expectations Match and Support.Example: If your competitors all include chat on their website for support and questions, this might be something you should consider for your new website.Search Engine Metrics: A new website is a great opportunity to revamp your on-site SEO and see how your off-site SEO compares to your competitors. Find keyword and linking opportunities! Look at your competitors’ keyword rankings, backlinks, domain rating, etc. and compare it to your own.Example: If your competitors all have their home page optimized for a specific keyword, it might be difficult to rank #1 for that keyword. Therefore you might want to find another keyword opportunity for your home page.2) Analytics AnalysisNow that you’ve identified strengths and weaknesses of your competitors’ websites, it’s time to review your own website. One way to get insight into the user experience of your website and what your users care about is to look at your analytics, specifically noting errors, improvement areas and important pages.For looking at errors or problems that your visitors might run into, check your analytics for high bounce rate, short time on page and navigation issues. In your new website, you want to eliminate slow loading pages, pages that visitors didn’t like and pages that visitors had a hard time getting to.For looking at improvement areas, look at your average conversion rate and see which pages have a conversion rate that is lower-than-average. Try sorting this data by source or by device type to get more detailed information. You may find interesting discoveries such as mobile not converting as well as desktop on your “Request a Quote” page. Therefore, you can mark these observations as areas of improvement because they might be converting, but they can convert so much better.For important pages, look at the most frequently visited pages and the pages that were revisited most often on your website. Because your visitors are looking at these pages regularly, you have to be sure that their user experience is great and that they can easily accomplish the tasks they want to do. For example, your blog might be one of the most re-visited pages so you want to be sure that visitors can find recently posted content easily.3) Task Analysis and Task PrioritizationContinuing the discussion on helping visitors accomplish their goals, think about websites you visit often. Why do you visit them? What do you hope to accomplish while on their website?With hundreds or thousands of people visiting your website, they probably have all sorts of different goals in mind and you should make sure they can accomplish all of these goals with ease. That’s where Task Analysis comes into play; it gets you to the bottom of what the visitor will want to do and the simplest, most effective way of doing that.What Goals Do They Want To Accomplish?First, think about the visitor and think of all the tasks they will be looking to complete on your website. Do they want to purchase an item? Do they want to contact support? Do they want to see delivery details? Do they want to request a quote?Write down every task you can think of and once you can’t think of any more, take your list and start to prioritize the tasks by how critical they are to a successful conversion and how often they are being performed.Now, you might think that frequency is the only important factor here, but if you have a critical step that a visitor must do first before converting, that is equally important. For example, one of my friends owns a business sign company in St Louis where in order to request a quote, you have to fill out a questionnaire with more detail about the sign you want! In order to submit his “Request A Quote” form, you must upload that questionnaire with it. While most people visit his website to see his past projects and to read his business sign advice on his blog, filling out the “Request A Quote” form doesn’t happen as often, but it sure is important! How Do They Accomplish Their Goals?Once you’ve prioritized your tasks, start on the homepage of your website and track the steps that a user will take to complete that goal by counting the number of clicks and by timing how long it takes to complete a task. Once you have this data on task paths, look for the following issues:Too many clicks for critical goals – If it takes 10 clicks to ask your business a question, that’s too many steps.Too much time for critical goals – If it takes 2 clicks to ask your business a question, but those two clicks take 5 minutes to locate, that’s a visibility problem.This thinking will help you see processes that are longer than they should be, content that might be hidden to a visitor and how easy your top goals are to complete. Using your analytics analysis in combination with task analysis may reveal your navigation needs to be reworked or that you need to include easier paths for frequent goals. Use this data to identify problems in your current website so you can improve upon them in your new one!4) Card SortingNow that we’ve identified problems that your current website has, how do we rebuild a better one? Let’s start with the most essential redesign element: your website’s navigation.Having an intuitive navigation allows a visitor to get from point A to point B seamlessly without confusion. When looking to redesign your navigation, I recommend doing a few card sorting experiments where you’ll put your different website pages on notecards and have participants sort them into categories. You can do an open sort or a close sort:Open Sort – When you don’t provide categories for the card sorting and you let the participant decide how to categorize your website pages.Closed Sort – When you provide categories that the participant must sort the cards into (example: services, products, about us, contact us).I recommend starting out with a few open sorts until you start to recognize patterns that appear in the categories. Then switch to a close sort to see if participants still sort your website pages in the same way. If every participant puts the same three web pages into the “Products” category and the same three web pages into the “About Us” category, then your navigation should probably reflect their navigation expectations.Here is a sample card sort for a marketing agency:5) Rapid Prototyping or Wireframe DesignBefore you jump into HTML and CSS, use wireframing and rapid prototyping to layout your website elements. A wireframe is a website in its most basic form without the images, branding or even content. Rapid prototyping refers to creating a basic website and quickly making new versions with improvements while testing. Having a simple website idea, like a wireframe, forces everyone to look objectively at a website’s ease of use, conversion paths, naming of links, navigation placement and feature placement. Wireframes can point out flaws in your site architecture or how a specific feature may work.Here is a simple home page wireframe:Instead of trying to combine the functionality and layout of your website with the creative and branding aspects in one step, wireframes ensure that these elements are taken in one at a time. This allows clients (and other team members) to provide feedback earlier in the process. Skipping wireframes delays this feedback and increases the costs of making changes because full design mock-ups must be reworked, not just simplified wireframes.Try doing some basic user testing, as described in #6, by having participants perform the desired actions you thought of in Task Analysis & Prioritization (#3) on your wireframes. This will show you whether your website is laid out correctly.Wireframe testing also comes in handy once the website is completely designed. You can perform the same tests on your wireframe and designed website. If participants in your designed website testing struggle to perform the same tasks that were flawlessly completed with the wireframe, you’ll know that your website has a design flaw, not a layout flaw.6) User TestingNow that you have a wireframe or a designed website, it’s time to test it out! With a screen capture tool and a microphone, you have everything you need to test your website with real users.First, decide whether you want to test the website in person or remotely. Whether you’re in the room with the participant or not, I suggest watching the test as it happens so you can take notes and ask follow-up questions.Next, get a set of tasks together that you would like to watch a stranger perform. I would suggest using problem tasks and critical tasks that you identified in your Task Analysis & Prioritization (#3). Then have the participant perform these tasks and observe carefully! What are they trying to click on? How quickly are they performing these tasks? Do they look confused?Here are some of my best tips for User Testing:Let the participant know details about your user testing before you start – How long will this take? Will they be compensated in any way? Is there any risk in doing these tasks?Collect demographic information on your participant – This way you’ll have an idea of how closely they fit in with your buyer persona.Encourage the participant to speak out loud while doing the tasks – This will hopefully give you some insight into what they’re thinking and what they’re confused by.Record the session – Even if you’re testing in-person, record the user testing session. You might have questions or want to show examples to developers in order to back up your requested website changes.Ask follow-up questions but stay neutral – You don’t want to lead the participant to confirm your beliefs. Ask them questions like “How easy or difficult was it for you to complete this task?”, not “Do you think that was difficult? Really?”Answer questions with questions and let the participant lead – Naturally we want to ask questions when we’re performing tasks, but giving participants answers doesn’t help us understand what they’re thinking or struggling with. If they ask “should this go here?”, respond “do you think it should go there?” instead of answering yes or no. This way you know they’re confused and how they think the problem should be solved.Once you’re done running through all the tasks, make sure you have no more follow-up questions then thank the participant for doing a great job. User testing can be difficult because the participant might not be sure that what they’re doing is correct and they might find some tasks too difficult to complete. Therefore, make sure you tell them how much they’re helping you!After the participant leaves, de-brief with any other people who are running the user testing with you. Write down all your notes and save their testing session recording in case you need it later! The data and observations you make during user testing can help you make better choices when deciding what to change about your website.7) Beta TestingFinally when you’re ready to roll out your new website, decide if you have special features that need a little extra user testing. If you do, beta testing is a wonderful way to get customer feedback while providing fun features that customers want! It’s a win-win because you will not only receive valuable feedback, but you will also be able to effectively market your new tool before it’s shown to the public.I would recommend using this for new website tools. For example, if you’re a business lender and you’ve developed a loan calculator, it might be a good idea to beta test it before releasing it to everyone.For beta testing, you can either have visitors opt in to beta testing or alert any visitors that this element of your website is in beta testing. Once you decide who you’re going to beta test this feature with, give them an easy way to report errors and give feedback. It can be as simple as three smiley faces with a follow up question or a CTA saying Report an Error.Then simply launch the tool and correct errors as people submit them. You can check Google Analytics to see whether people are using your tool for a long time to judge engagment too!When you feel confident that people are using your tool and you don’t have any errors being submitted, you can fully launch! Website Redesign Topics: Originally published Aug 2, 2016 1:30:00 PM, updated November 27 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Former Pakistan cricketer-turned-commentator Ramiz Raja keeps finding ways of coming up in the news every now and then – most of the time for his tongue-in-cheek on-air comments and it was not much different during the post-match presentation ceremony after the 3rd T20I between Pakistan and Sri Lanka in Lahore on Wednesday. So much so, that he made Indian off-spinner Ravichandran Ashwin laugh too.After Sri Lanka won the 3rd T20I to win the series 3-0, spinner Wanindu Hasaranga was adjudged the Man of the Match for his spell of 3/21 which helped his side beat Pakistan. As Hasaranga, apparently isn’t fluent in English, the presenter Ramiz asked Sri Lankan chief selector Asantha de Mel to act as a translator for the budding cricketer.Not to spoil anything for the reader, this is how the conversation went:Ramiz: We’ll have a translator, Asantha de Mel, who’s the chief selector. You (Hasaranga) better get the wordings right! The chief selector is going to…now translate everything. (Posing towards the bowler) Fantastic performance! Is this the best you’ve ever bowled?Hasaranga: Yes. (At this point, Ramiz turned the mic towards Asantha, even though the bowler had clearly replied in English saying ‘yes’)Asantha: Yeah he says that it’s the best.Ramiz: (smiling) Yeah this was understood quite nicely.A clip of the conversation can be seen here:Translator : He said yespic.twitter.com/N6CzxRWSHWDavid Brent bets IPL (@DavidBrentIPL) October 9, 2019The video of Ramiz asking Asantha to translate ‘yes’ to English went so viral that later R Ashwin too retweeted the video with the caption: ‘Lmao morning!!’.advertisementLmao morning!! https://t.co/BlICuGcJPvAshwin Ravichandran (@ashwinravi99) October 10, 2019Here are a few more reactions:Not the translator’s fault to be honest. Ramiz Raja shoves the mic in his faceDileep Krishna (@benigntumour) October 9, 2019I am badly looking a job like this translaterDhananjay Verma (@verma_dhananjay) October 9, 2019pic.twitter.com/crceDywv0NBengaluru Hudga (@bengaluru_hudga) October 9, 2019Earlier, in the absence of rested frontline seamers Isuru Udana and Nuwan Pradeep, Sri Lanka bowled with disciplined line and length despite Haris Sohail (52) scoring a fighting half-century and Babar Azam making 27 before Hasaranga turned the tables in his team’s favor.Sri Lanka lost the preceding one-day series 2-0 but completed an upset in the Twenty20s by clean sweeping a three-match series for the first time.Also Read | Fernando, Hasaranga star as Sri Lanka clean sweep Pakistan 3-0 in T20I seriesAlso Read | Dasun Shanaka joins MS Dhoni in elite list as Sri Lanka clean sweep Pakistan 3-0 in T20I series
India captain Virat Kohli on Wednesday urged critics and the media to leave Rohit Sharma alone and let him enjoy his batting in Test cricket for now.Rohit made a smashing debut as opener in the longest format for India, scoring 176 and 127 in the Vizag Test to set up a 203-run victory for the hosts against South Africa.KL Rahul’s repeated failures at the top made the Indian team management go ahead with Rohit as the second opener with Mayank Agarwal in the first Test and it turned out to be a masterstroke as Rohit became the only player in history to hit two centuries while opening for the first time in red-ball cricket.”Come on give the guy a break now. He has done well. Let him enjoy his batting at the top of the order. Let him have fun like he does in white-ball cricket. Stop focussing on what Rohit is going to do in Tests. He is in a great space. He is playing really well.”He looked relaxed in the 1st Test which is a great thing. All the experience he has accumulated over the years came to the fore. He is feeling absolutely at home at the top of the order. For us, the team, it’s a huge bonus.”If you see the way he played in the 2nd innings, the way he has the ability to take the the tempo of the game forward, that allows the bowlers to have an extra hour and a half of maybe 2 hours to bowl the opposition out.advertisement”So, look if a guy like him at the top order plays the way he did in the first Test, we are going to be in situations from where we can go for victories in most of the Test matches. We are all very happy for him,” Virat Kohli said at the press conference ahead of the 2nd Test against South Africa in Pune.”Time to let Rohit Sharma enjoy his batting in red ball cricket” – @imVkohli #TeamIndia #INDvSA pic.twitter.com/px6Nhl1sy0BCCI (@BCCI) October 9, 2019Kohli also spoke about the Indian team combination for the second match and made it clear that Ravichandran Ashwin and Ravindra Jadeja will always be their first-choice spinners in home Tests.”It’s purely combination. A lot has been said and spoken about the system that we have followed in the last 2 years. The only thing that matters to us is wanting to win as many games as we can. We have been able to do it. We have among the least losing percentages.”We don’t want to be rigid in our thinking saying this is how we need to go forward. We want to be flexible. It can’t be possible if the team doesn’t buy into it. The players have bought into it and people are just wanting to contribute.”No one is self-centered. Everyone is thinking about how to contribute to the team’s win. Same with Kuldeep as well. He understands the combination. In India, Ashwin and Jadeja are going to be our first-choice spinners. They also contribute so much with the bat as well. For us, it’s about finding the best balance and it’s purely combination well,” Kohli said.Also Read | Virat Kohli wants away wins to carry more weight in World Test ChampionshipAlso Read | Rohit Sharma is the Inzamam-ul-Haq of India: Shoaib AkhtarAlso Read | What people say and think of me doesn’t really bother me: Rohit Sharma
Mayank Agarwal hit his 2nd Test hundred as India took firm control on Day 1 of the second Test against South Africa in Pune. Last week, Agarwal had scored 215 in an emphatic victory for India in the first Test.In Vizag, Mayank Agarwal became the 4th Indian batsman after Dilip Sardesai, Vinod Kambli and Karun Nair to convert his first Test hundred into a double century.In scoring his 2nd Test hundred, Mayank Agarwal also became only the 2nd Indian opener after Virender Sehwag (2009-10) to score back-to-back centuries vs South Africa.After falling for 7 in the second innings of the first Test, Mayank Agarwal was once again a picture of concentration in Pune. Kagiso Rabada’s peach got rid of Rohit Sharma early but Agarwal joined forces with Cheteshwar Pujara to grind South Africa.Mayank Agarwal made his debut in the Boxing Day Test against Australia and impressed immediately with scores of 76 and 42 as India won by 137 runs.In his second Test, Mayank Agarwal scored a fluent 77 before managing a solitary half-century in 4 innings in the West Indies.In his first Test at home, Mayank Agarwal was involved in a record 317-run stand with Rohit Sharma. Agarwal faced 371 balls, hit 23 fours and 6 sixes to score 215 and pave the way for a huge Indian victory.Also Read | Virat Kohli 2nd India captain after MS Dhoni to lead in 50 TestsAlso Read | Rohit Sharma flops in 1st innings of Pune Test after twin hundreds in Vizag
BCCI’s former principal legal advisor Usha Nath Banerjee on Thursday questioned the Committee of Administrators’ decision to debar three affiliated units, including Tamil Nadu from attending the Board’s AGM and termed it “utterly arbitrary and wrong”.In a letter to Tamil Nadu, Maharashtra and Haryana cricket associations, the CoA has stated that the three units have not amended their Constitutions in terms with the BCCI Constitution approved by the Supreme Court and hence they cannot attend the Annual General Meeting scheduled to be held in Mumbai on October 23.Banerjee, however, said if any state association is non-compliant of the mandated changes, it can only be deprived of financial grants and benefits for the first year and cannot be stopped from attending the AGM.”Once a state association is admitted and acknowledged as Full Member, it’s legal and constitutional rights of attending General Meetings with voting rights and to seek election cannot be curtailed or taken away by any decision of a group of individuals, unless visited with arbitrary and illegal decision making process. Even the General Body of BCCI cannot do so,” Banerjee told PTI.”As on date the Apex Court has not passed any order to the effect that if any state association’s amended Constitution appears to be ‘non-compliant’, as felt by the CoA, such association shall be debarred from attending BCCI AGM and exercise powers of Full Member.”Therefore, the decision of the CoA, as reported, is utterly arbitrary and wrong. They are not vested with any judicial power. Either they are not properly advised or they are presuming to have illusory powers akin to the Apex Court and abusing their role,” he added.advertisementHe further said the CoA is not empowered to take any decision contrary to the Constitution and/or the orders so passed by the Supreme Court.”While, it is true that Apex Court has passed series of decisions, which in some issues are contradictory and even not in consonance with the current Constitution, but the CoA is not empowered to take any decision contrary to the Constitution and/or the orders so passed by the Hon’ble Court.”Also Read | India vs South Africa: Mayank Agarwal bullies South Africa with 2nd successive hundredAlso See:
Celtic 0 Rangers 0: Spoils shared in frantic Old Firm derby Tom Webber 21:55 12/30/17 Getty Images Celtic and Rangers had chances to emerge from the Old Firm derby triumphant, but a draw offers Aberdeen a chance to close in on the summit. Celtic could see their lead at the Scottish Premiership summit cut to six points after being held to a 0-0 draw by arch-rivals Rangers in an enthralling Old Firm derby.The reigning champions had plenty of chances to head into the mid-season break on the back of a win, but their inability to do so left them clinging on to a result that gives Aberdeen a chance to close in on them with victory at home to Hearts later on Saturday.Rangers pressed well in the opening stages and broke for a chance that Alfredo Morelos fired wide, but they had to rely upon goalkeeper Wes Foderingham to avoid falling out of contention in the first period. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player After pushing James Forrest’s shot wide, Foderingham clawed a header from Moussa Dembele away and held onto Scott Sinclair’s follow-up on the line, but the Gers lost veteran centre-back Bruno Alves to injury in the process.18′ SUB: David Bates comes on to replace the injured Bruno Alves. pic.twitter.com/tKySXFBuir— Rangers Football Club (@RangersFC) December 30, 2017Sinclair spurned a fantastic chance when he swept wide in first-half stoppage time and it would have proved costly had Celtic keeper Craig Gordon not pushed a brilliant scissor-kick from James Tavernier over the top.With Rangers enjoying their best spell, Dembele, heavily linked with a move to Brighton and Hove Albion in the transfer window, was replaced by Leigh Griffiths in the 61st minute in what could prove to be his Celtic Park farewell.Gordon produced another phenomenal stop with his left leg to deny Morelos nodding home after an excellent run from Tavernier on the right, and the Colombian was unable to hit the target with a free header when the duo combined again 11 minutes from time.That miss means Rangers’ wait for a first league win at Celtic since October 2010 continues. read more