Liam Feeney has agreed a two-year deal with Bolton. The 27-year-old winger, from Hammersmith, will formally sign for Wanderers after his Millwall contract expires at the end of June.Feeney, who went to school in Brentford, began his career with Hayes, where he spent two years.Subsequently signed by Bournemouth, his performances on the south coast attracted interest from Millwall, who bought him for £200,000 in 2011.He had a spell on loan at Bolton earlier in the season, making four appearances for them, and ended the campaign on loan at Blackburn.See also:Wembley is the next stop on Millwall man’s ‘great journey’Follow West London Sport on TwitterFind us on Facebook
Share Facebook Twitter Google + LinkedIn Pinterest FFA members Emily Roth, Matt Black, Kaiden Weaks, and Bradey Ackley competed in the sub-district food science career development event on Tuesday November 11th at Ridgemont High School.For the competition the students had to identify equipment, they had to take a test on the food science topic, the students had to identify customer inquiries. The students also had to identify food safety and sanitation issues, and identify aromas as well as a triangle taste test. These activities are designed to show the students capabilities in the food science side of agriculture. Food Science is one of the fastest growing areas in agricultural science.
The Twitter Grader algorithm has withstood a fair degree of scrutiny — exacerbated by the fact that the rankings generated don’t always agree with some other “top user” lists that rank purely on the number of followers. But, one factor in the algorithm that has generated some debate is the reduction in grade that occurs when a given twitter user has a low follower:following ratio. This is when (on a relative basis) a user has a lower (or equal) number of followers than the number of people they are following. Stated different, on average, users who are following a bunch of people get a lower grade (all other things being equal). The common complaint about this is “why would you penalize users that are following other users — doesn’t that go against the spirit of social media sites like twitter?”. This is a fair question. And, I have a reasonably fair answer: One of the surest signals of a low-authority twitter account is that it has a very low follower/following ratio. Using the follower:following ratio in the algorithm works great — except when it doesn’t. Like when power users like Guy Kawasaki ( . (Oh, and for the record, my Twitter Grade dropped . Guy’s a highly connected, highly engaged, highly authoritative twitter user (and I’d say that even if I wasn’t a raving fan, which I am). Twitter Grader Originally published Jan 12, 2009 2:32:00 AM, updated October 20 2016 Want to learn more about using Twitter for Marketing and PR? Download the free webinar The problem is, it can be a bit difficult to tell the difference between a spammy twitter account that is using automated follows and a high quality, authoritative account. It took some near-sleepless nights, but, I think I’ve finally figured it out. Finally, the Webinar: Twitter for Marketing and PR Twitter Marketing ). State of the Twittersphere after this algorithm update — which is also as it should be). Twitter Grader algorithm has been improved is a tool that measures the authority and reach of a twitter user. It has really taken off since it’s introduction a few months ago. The software has now graded over 900,000 individual twitter accounts and gets used over 20,000 times a day. The Twitter Grade is a score from 0–100 based on the power and authority of a twitter user. It is used to build the list — a compilation of the top twitter users. (We also generate a list of the top — and a few new surprises. @guykawasaki . Significantly. In addition to the existing factors, Twitter Grader now looks at the degree of Topics: a given twitter user has. It looks at how well a given user is fostering conversations in the twitter community. Clearly, Guy is really, really good at fostering conversations. So, Guy is back on the Twitter Grader elite list of top 100 twitter users, where he belongs. So are a bunch of other powerful twitter users geographic location Twitter Elite @onstartups ) don’t make it into the Top 100 list. Twitter is all the rage as illustrated in this report on the Clearly, there was something wrong with the algorithm Happy twittering. report. The information in this report is based on data from Twitter Grader. a lot Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack twitter users by keyword and by engagement for tips and tricks to drive inbound marketing using Twitter. If you’re a power user on twitter and think your grade and ranking was too low before, please try it again. And, if you’ve got ideas for how we might improve the software and make it more useful, please leave a comment. And, if you’re looking for me , you can find me
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack by going out and following people, you should be able to accumulate a lot of followers , added a short bio, uploaded an avatar and are Tweeting regularly, but still nobody’s following you. stepped approach of following to followers, meaning that many users follow-back those that follow them. Conclusion you should try to keep your ratio near or under 1 to test this assumption. I broke up the database into “buckets” of users based on how many users they’re following. If you’re following around 100 users, you’re in the 100-user bucket, if you’re following close to 1000 users, you’re in that bucket. Twitter Grader The data shows that the best way to build a robust with lots of followers, and we assume these factors have some sort of causal relationship, The way most Twitter users (especially new ones) build a base of Twitter followers is by following people themselves. Lots of people follow-back people who follow them, so I recently spent some time using data from . People who follow lots of people tend to have lots of followers themselves. (following the same number of people as follow you or less). So does that mean you should go nuts and follow tons and tons of people? To answer that question, let’s look at how your following/follower ratio is related to the number of people that follow you. Topics: The graph below shows the number of users in each bucket (the red line) and the average number of followers the users in each bucket have (the blue line). build a Twitter account is via a . Follow a few people (a few of them will follow you back), then follow a few more. We see that Originally published Mar 26, 2009 8:29:00 AM, updated October 20 2016 Twitter account for your business The graph below shows the average number of followers of users based on their ratio. A ratio of 0.5 means that you follow half the number of people that are following you, and a ratio of 2 means you follow twice as many people as are following you. Now what? most users have close to a 1:1 ratio You signed up for Don’t go crazy following thousands of people. Do it slowly and build up your followers gradually. The red line indicates that most users aren’t following a ton of people, which is expected given that most users aren’t Twitter-addicts. The blue line, however, tells a more interesting story: This shows that users with a low following to follower ratio tend to have a high number of followers. That means that if your goal is to Twitter Marketing Twitter
Twitter Profile Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 16, 2009 8:36:00 AM, updated February 01 2017 Many geeks remember the days of AOL and AIM when all the good usernames were taken so everyone had to get creative with their screen names. Long strings of numbers and underscores were the norm.A different standard has emerged on Twitter. Many successful users use their first and last names concatenated into one long string. Unfortunately, some people find their first and last name taken (especially people with common names), and resort to a name with underscores and numbers.So, while my Twitter handle is @danzarrella, the next Dan Zarrella to join Twitter might pick @dan_zarrella.This is a bad idea, particularly if you’re trying to build an account with lots of followers.Using data from Twitter Grader (a database with close to 2 million Twitter users), I took a look at the relationship between the presence of underscores and numbers in usernames and average follower numbers.The results are pretty much what you’d expect, if only surprising in how clear-cut they are.The takeaway is obvious: Don’t use numbers or underscores in your username.
Originally published Jun 12, 2009 8:57:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: A few weeks ago Red Herring announced its annual Red Herring 100, a list top startups.The list, which HubSpot and seven of its customers were honored to be included on, is a collection of North America’s most promissing up and coming companies. Past winners include Google, Yahoo!, Skype, Netscape, Salesforce.com, and YouTube.Since Red Herring doesn’t rank the 100 companies it picks, we thought we’d offer our own ranking: search optimization effectiveness. We took the list, ran it though our free Website Grader tool, and got scores for each company. The scores are on a 1-100 scale, where 100 is the best.The results are below. What can we learn from this list? One thing is clear: The scores are above average. Only 14% are below 50. That’s indication of SEO’s importance. The companies that are growing are doing it well. Twitter (www.twitter.com) 99.9YouSendIt (www.yousendit.com) 99.8HubSpot (www.hubspot.com) 99.7Ustream.TV (www.ustream.tv) 99.2Appirio (www.appirio.com) 98.8Rocket Lawyer Incorporated (www.rocketlawyer.com) 98.6Elastic Path Software (www.elasticpath.com) 98.4Zuora (www.zuora.com/index.html) 98.4Rapid7 (www.rapid7.com) 98.1Marketo (www.marketo.com) 97.9Zimbio (www.zimbio.com) 97.8Neohapsis (www.neohapsis.com) 97.7Atiz Innovation (www.atiz.com) 97.5DocuSign (www.docusign.com) 97.4ClickFox (www.clickfox.com) 96.7Attivio (www.attivio.com) 96.5HomeAway (www.homeaway.com) 96.3Jaspersoft (www.jaspersoft.com) 96.3ParaScale (www.parascale.com) 96.3Avidian Technologies (www.avidian.com) 94LucidMedia Networks (www.lucidmedia.com) 94Nirvanix (www.nirvanix.com) 93Mob4hire (www.mob4hire.com) 92Purewire (www.purewire.com) 92Qtask (www.qtask.com) 92Reality Digital (www.realitydigital.com) 92Promisec (www.promisec.com) 91Top Layer Security (www.toplayer.com) 91Cast Iron Systems (www.castiron.com) 90CSA Credit Solutions (www.creditsolutions.com) 90BrightQube (www.brightqube.com) 88DealerSocket (www.dealersocket.com) 88Electric Cloud (www.electric-cloud.com) 88Bluenog (www.bluenog.com) 87Netcordia (www.netcordia.com) 86NetWitness (www.netwitness.com) 86Pivot3 (www.pivot3.com) 86Quantivo (www.quantivo.com) 86Carbonetworks (www.carbonetworks.com) 85Clarabridge (www.clarabridge.com) 84Airclic (www.airclic.com) 83BeyondTrust (www.beyondtrust.com) 83 Complete Genomics (www.completegenomics.com) 83OpTier (www.optier.com) 83Concerro (www.concerro.com) 81Damballa (www.damballa.com) 81Dyadem (www.dyadem.com) 81IPextreme (www.ip-extreme.com) 81KESDEE (www.kesdee.com) 81Trion World Networks (www.trionworld.com) 81Yodlee (www.yodlee.com) 81Quantenna Communications (www.quantenna.com) 80Dataupia (www.dataupia.com) 79NextLabs (www.nextlabs.com) 79YottaMark (www.yottamark.com) 79Arista Networks (www.aristanetworks.com) 77Dilithium Networks (www.dilithiumnetworks.com) 77Reflex Systems (www.reflexsystems.com) 77WhiteHat Security (www.whitehatsec.com/home/index.html) 77Pliant Technology (www.plianttechnology.com) 75Acclarent (www.acclarent.com) 74INVIDI (www.invidi.com) 74IQNavigator (www.iqnavigator.com) 74NeoEdge Networks (www.neoedge.com) 74PharmaSURVEYOR (www.pharmasurveyor.com) 74Theorem (www.theoreminc.net) 74Adaptive Planning (www.adaptiveplanning.com) 72Aster Data Systems (www.asterdata.com) 72Ethertronics (www.ethertronics.com) 71Univa UD (www.univa.com) 71Bubble Motion (www.bubblemotion.com) 69Optoplex (www.optoplex.com) 69OptionEase (www.optionease.com) 68Mixed Signals (www.mixedsignals.com) 67Applied Identity (www.appliedidentity.com) 65Weather Trends International (www.wxtrends.com) 65Bridgelux (www.bridgelux.com) 64INRange Systems (www.inrangesystems.com) 62AppTrigger (apptrigger.com/index.php) 61Mersive Technologies (www.mersive.com) 60Cresta Technology (www.crestatech.com) 59Ontela (www.ontela.com) 59Neophotonics (www.neophotonics.com) 58Amitive (www.amitive.com) 57Birst (www.birst.com) 54Xunlight (www.xunlight.com) 53Kovio (www.kovio.com) 48EoPlex Technologies (www.eoplex.com) 47ESP Technologies (www.fastesp.com) 46Microfabrica (www.microfabrica.com) 46Correlix (www.correlix.com) 45Everspin Technologies (www.everspin.com) 44Vumii (www.vumii.com) 43Mediaspectrum (www.mediaspectrum.net) 42RecondoTechnology (www.recondotech.com) 40Adaptive Engineering (adaptiveengine.com) 32Orasi Medical (www.orasimedical.com) 29BlackBall (www.blackball.com) 25Microvi Biotech (www.microvibiotech.com) 25Eden Park Illumination (www.edenparks.com) 6SEO for Lead Generation Kit Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. Download our search engine optimization for lead generation kit. SEO
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging Topics: Originally published Jul 16, 2009 11:00:00 AM, updated March 21 2013 Brian Clark is the founder of Copyblogger, a blog about using copywriting and social media for online marketing. It now has over 60,000 subscribers and is ranked as a top blog on Advertising Age and Technorati.1. How did Copyblogger get started? What made you think a blog about copywriting would be so successful?I didn’t think a blog about copywriting would be successful, but I did think a blog about the intersection of copywriting and blogging might have a shot. Put another way, it’s the intersection of content and marketing, and I had been using online content marketing since 1999 to sell everything from professional services to software. Now the term “content marketing” has come into vogue, and that’s what Copyblogger has really always been about. 2. What are the three most important things you’ve done to help you build your blog — to build subscriptions, inbound links, and recommendations from other bloggers?1. Great content that is designed to spread.2. An understanding of how social media works and changes.3. Real relationships with those who can help get the word out. 3. How should bloggers balance the desire for a broad audience with the need to focus on a specific topic? Too specific, and your audience is limited; too broad, and you’ll have few original insights to offer.It’s true that being too specific can hurt you, but only in the extreme. A strong focused niche audience will prove more valuable than a general unfocused audience of larger size. One shouldn’t water things down as far as subject matter or personality just to attract a larger audience.4. Marketers are very concerned with the quality of the traffic on their site. What can you do as a business blogger to make sure you have quality traffic?Stay on topic. Find a way to make your content sexy AND on point rather than going off track to attract traffic that is ultimately worthless.5. Many bloggers deliberately post controversial opinions in order to gain attention. Is this a good strategy for a small business blogger?I think positioning yourself so that some will love you and others will ignore you or even dislike you is smart. If you stand for something strongly, that will naturally happen. And if you do that, you don’t have to purposefully be controversial. Often bloggers attract the wrong kind of audience when they purposefully try to be controversial in an opportunistic way. Stand for what you beleive in and don’t back down, and things will naturally happen without being ugly. 6. Business bloggers need to get value out of their blog. What’s the best way to get this value — and to measure it?Sell something and count how much money you make. 😉 7. What are your favorite business blogs? Why?Seth Godin – Always thought provoking ideas about smart marketing.http://sethgodin.typepad.com/Chris Brogan – For a popular business blogger, he has an amazing “beginner’s mind” that allows for any and all possibilities.http://www.chrisbrogan.com/Michel Fortin – Just a damn good copywriter who also seems to get social media.http://www.michelfortin.com/SEO Book – Aaron Wall is an SEO ninja, but he also understands that ranking well in search engines is a function of strong marketing and an understanding of human psychology.http://www.seobook.com/Louis Gray – For those who can’t deal with the noise from Tech Crunch et al, Louis tells you what’s important about Web 2.0 and new tech.http://www.louisgray.com/live/ 8. What do you read online regularly?See above. The rest of the time I’m reading books. And often, they have nothing to do with marketing or business. That’s where my best ideas come from.Webinar: Blogging for Business Want to learn more about publishing a blog on your business website?Download the free webinar to learn how to create a thriving inbound marketing blog.
Marketing in any organization serves many functions, but as a CEO, you should be concerned with a few key performance indicators (KPIs) from your marketing team including lead generation, lead quality and cost of customer acquisition. 5. Social Media Marketing Think about your key business assets. You likely think of people and equipment, but in the age of online marketing, the database is a critical business asset. The most important lesson you can take from this article is that online marketing is not only about marketing; it is about gathering, analyzing and leveraging data to improve all aspects of your business. Your customer, lead and prospect database are the lifeline of your business and should be protected and integrated into business functions outside of marketing, including customer service and product development. The internet provides businesses with more data and information than ever before, and it is the companies that understand how to best harness the power of this data that will out-perform their competition in the coming years. Major Components of Online Marketing Marketing is Making Business More Data Driven from Take a look at this short presentation and video for data that supports the success and growth of online marketing. Hiring Needs to Change HubSpot Internet Marketing HubSpot – Blogging is a multi-purpose tool for businesses. It is a simple way to post interesting information about your industry and your business and collect comments from customers and prospects. When thinking about a business blog, you should make sure it reads like a great trade magazine, not an advertisement. Business blogs help businesses develop thought leadership, drive leads, improve search engine rankings and generate inbound links. Online Marketing Data: . If you found this introduction helpful, I recommend checking out Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Additional Resources – When you search for keywords in a search engine, the links you see on the right hand side and at the top-most part of the page are paid, or sponsored results. Search engines charge businesses every time a person clicks a paid link to visit a business website. Because of this pricing, it is important to have a marketing team that is skilled at lead conversion from PPC. This will help reduce lead and customer acquisition costs. 1. Search Engine Optimization (SEO) presentations – SEO refers to the process of improving your website to drive more and better quality traffic from search engines like Google and Bing. SEO has two main parts. One is on-page optimization, which is about making it easier for search engines to find and index your business website. The second part involves building authority online by working with other sites to increase the number of links that point back to your own business website, which influences how you are ranked by search engines. Marketing Strategy Over 50 Marketing Charts and Graphs , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. As a busy CEO, you likely don’t have much time. Because of this, we have condensed the important elements of online marketing into a brief executive summary. If you are reading this and are not an executive, I encourage you to share it with the executive team in your organization. Online marketing helps to reduce these costs and improve efficiencies for these KPIs as well as others. To put it as clear and simply as possible, a CEO should care about online marketing because: 4. Business Blogging for more detailed information about building an online marketing-focused business. Leave the details of keyword selection, content creation and social media engagement to your marketing team. As a CEO, it is important that you understand the broader components of online marketing and how they work together to drive lead and customer growth. Topics: “Online marketing reduces marketing costs while improving lead quality and volume, and provides detailed metrics for measurement and further improvement.” As a CEO, you probably don’t find yourself amidst the tactical details of marketing, but you are likely involved at some level in the staffing of the marketing department. Understand that the skill set for today’s marketer is changing. When hiring new marketing stars for your organization, you should look for people with a hybrid set of skills. New marketing team members need to be able to create and organize compelling content like a journalist. However, they also need to understand how to connect this content with business objectives and leverage data from web analytics and customer relationship management (CRM) software to iterate and make continued improvements. These are the marketers you need to help grow your business in a world of increasing online marketing domination. Think about these skills as you interview your next marketing hire. Online marketing, or inbound marketing as well call it at 3. Email Marketing online Marketing Hubs – Social media isn’t about teenagers playing on Facebook. It is about business prospects using networks like LinkedIn, Twitter and Facebook to research new vendors, learn, connect with potential partners and much more. Social media finally gives a a way to map and influence word-of-mouth marketing in a way that has never existed before. – On the web, an email address is an incredible piece of information. Email connects people with social networks, friends and businesses in which they are interested. Email marketing, like most forms of online marketing, comes down to the issue of relevancy. Does your prospect want the information you are sending them? Email marketing is one of the most cost-effective lead generation methods online, so investing in the right email service provider and email marketer can facilitate big business gains. as well as our HubSpot’s 2010 Online Marketing Blueprint Why Online Marketing Is Important Originally published Jul 13, 2010 12:30:00 PM, updated October 20 2016 Social Media Statistics: 2. Pay-Per-Click Advertising (PPC) View more
marketing campaign Then, for the big finale of the lecture, Dan explained that, just like all other great frameworks, FN and LN had acronyms. He revealed that the FN acronym for Design, Adoption, and New product was DAN, and the LN acronym for Attitude, Research, Image, Education, Learning, and Yield was, of course, ARIELY. Naturally, FN stands for First Name and LN stands for Last Name. Whatever you decide to do, just make sure you keep an open mind when you face your next marketing challenge. Take a lesson from Dan Ariely, and don’t let the joke be on you. Inbound Marketing Frameworks Stifle Creativity Here are some ideas: A Lesson About Frameworks Dan shared a video on his . Company, Collaborators, Customers, Competitors, and Climate – these are important tools for evaluating the background of a situation before diving in to solve your marketing problem. But Dan Ariely, famous author of blog . To hear the story in Dan’s own words, check out his Instead of following a specific framework exactly, expand upon the factors it includes. This way you can build off of a solid foundation and still make sure you cover everything you need to take into consideration in order to fully evaluate the situation. Collaborate with another person and see if you take different approaches to the same situation. Figure out what reasoning you’re each using and try to determine what components of the other person’s approach you should incorporate into your own. marketing in which he tells the story of the “most interesting teaching experience” he’s ever had. He was teaching an introductory marketing class to MBA students at MIT, and he opened up the class by explaining that he was not interested in the textbook, and would teach them other things. As the class continued and he seldom referenced the textbook principles, his students began to complain with growing frequency that they wanted to learn marketing frameworks. So Dan decided to teach them a lesson. “The point is that we often can create frameworks, and even though I made fun of them, the fact is, we create these frameworks, and at the moment when we think about them, they make obvious sense. And the way you think about it is, what else could it be? And if it doesn’t get you to think differently, how useful is it? And those things that look so intuitive are often not very useful. The other point is that we can all often force the world into some framework without it being very useful, and by doing that, we often don’t look at the nuances and don’t evaluate situations close to each other.” Topics: Try to view the situation from the perspectives of others, like your customers or co-workers. Compare what you think their perspectives would be with your own perspective. For those of us who have taken any sort of marketing course, the 4 P’s and the 5 C’s are nothing new. Product, Price, Place, and Promotion give us 4 dimensions over which to analyze the scope of any given Predictably Irrational: The Hidden Forces That Shape Our Decisions Originally published Jun 16, 2011 8:00:00 PM, updated July 11 2013 , has a question. Are these frameworks really all that useful? So what’s the takeaway here? Sometimes you need to think outside the box. Broaden your perspective, and look at the big picture. If you just focus on fitting everything perfectly into where it belongs and following exactly the guidelines outlined for you by a textbook or some acronym, you’re probably missing something, and it might be something important. Dan questions how useful a framework could be if it doesn’t get you to think differently. So take the time to reevaluate the frameworks you use, and ask yourself, “How could I look at this information in a new way?” video The students were thrilled and paid close attention as Dan spent the class explaining that there were two important frameworks, FN and LN. The FN framework consisted of 3 principles: design of the product, adoption of the product, and new product cycles. The LN framework had 6 components: attitude, research, image, education, learning, and yield. He and the students had a lively discussion about each of these elements, why they were important, and how they help us organize our thoughts when thinking critically about At this point, maybe you’re laughing — or maybe you’re marveling at Dan’s creative sense of humor — but that’s not the lesson here. As Dan explains: Marketers: Think Outside the Box! . Do you think outside the box? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Kill ’em with kindness! make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable to lose all sense of decency, respect, and good manners. So much for social media If someone is complaining about your products, services, or anything else for that matter, say you’re sorry. It doesn’t matter if their complaint is warranted or not; you’re better off taking the “customer is always right” approach. It doesn’t make sense to get in a public cage match over just one complaint, and others will respect you for apologize up front. Chances are, if the Negative Nancy you’re dealing with is complaining over something silly, others will realize that, too and won’t think anything of it. Topics: 2. participating in social media , but it might not always be worth engaging with them. 4. Share your appreciation for their feedback. 5 Ways to Kill Negative Nancys With Kindness in Social Media Be apologetic. While brand-bashing is nothing new, the tools of the web and 6. Pick your battles. There are some people out there who make noise just for the sake of making noise. They’re attention-seekers, and they just want to stir up some controversy. It’s important to decide what’s worth responding to. Does this person have a following? Are other people responding to what he/she has to say? It’s important to keep these types of people on your radar and React publicly first, then take it privately. Don’t let negative comments linger. The more time you let them go unanswered, the more time others have to see that someone has complained and you haven’t responded. Address negative comments as quickly as you can to prevent them from bubbling up into something potentially more damaging. A negative post on your Facebook wall or a tweet at your company’s Twitter account, for example, is much less of an issue than a nasty blog post, which can have a much longer lasting effect. Responding quickly will show the naysayer you’re listening and you care. It will also alert others of your dedication to your community members. Originally published Jul 12, 2011 9:00:00 AM, updated October 20 2016 Treat complaints as constructive criticism or feedback. Sometimes that’s all they are. People want to be heard, and they want to So what’s the best way to deal with those Negative Nancys who crop up from time to time? The answer isn’t to give up In what other ways do you deal with Negative Nancys in social media? they’ve been heard. After you’ve apologized for their unsatisfactory experience, let them know their feedback is appreciated and that you’ll seriously consider their suggestion for improvement. Then actually follow through. Send their feedback to your product team or the appropriate person within your organization. . People will still say mean things; you just won’t be around to defend yourself! Rather, the best way to react is by using a tactic that every PR professional and customer service representative learns right off the bat. mom’s lesson If the comment you’re dealing is just blatantly offensive and lacks context, tell the commenter you’re sorry they feel the way they do and ask them how you can help make the situation better. One of two things will happen. They’ll either reply with something you can actionably deal with, or they’ll be so taken aback that you replied and have nothing more to say. Either way, you’ll have responded tactfully. Social Media Engagement Photo Credit: 5. Ask them how you can help; then help. 1. Don’t delay. 3. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Byron Villegas If someone is being particularly difficult, take your communication with them to a private channel. First respond publicly, whether its via a tweet or a comment on their Facebook wall post, and then send them a private message so you can chat with them over email or the phone, explaining to them you’d like to discuss the matter in a way that offers them a more personal experience. This way, you give them the attention they’re vying for without making your interaction public for all to see. know monitor what they’re saying , “If you can’t say something nice, don’t say anything at all,” huh?