Gardai hunt couple with suitcase who stole 11 dresses from charity shop

first_imgGardai are hunting for a couple who used a red suitcase to steal 11 dresses from a charity shop in the Twin Towns.The dresses were taken from the charity shop at Flea Lane in Ballybofey on Friday afternoon last.A Garda spokesman said a man and a woman entered the store around 4.30pm carrying a red suitcase and then left the store. Gardai have appealed for anybody who may have noticed a couple carrying a red suitcase around the Twin Towns on Friday afternoon last to contact them.Gardai hunt couple with suitcase who stole 11 dresses from charity shop was last modified: August 13th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Ballybofeycahrity shopDressessuitcasetwin townslast_img read more

Winger Feeney agrees move to Bolton

first_imgLiam Feeney has agreed a two-year deal with Bolton. The 27-year-old winger, from Hammersmith, will formally sign for Wanderers after his Millwall contract expires at the end of June.Feeney, who went to school in Brentford, began his career with Hayes, where he spent two years.Subsequently signed by Bournemouth, his performances on the south coast attracted interest from Millwall, who bought him for £200,000 in 2011.He had a spell on loan at Bolton earlier in the season, making four appearances for them, and ended the campaign on loan at Blackburn.See also:Wembley is the next stop on Millwall man’s ‘great journey’Follow West London Sport on TwitterFind us on Facebooklast_img read more

Play Your Part Campaign launches app in support of active citizenship and Mandela Month

first_imgJohannesburg, Monday, 6 July 2015 – Brand South Africa in partnership with the Nelson Mandela Foundation launched the Play your Part for Madiba campaign earlier today to encourage citizens to make everyday a Mandela Day. This is aimed at building a spirit of active citizenship among all South Africans which is required to drive the implementation of the National Development Plan.• Download press releaseThe Play your Part for Madiba month-long campaign seeks to uphold the ideals, values and actions of President Nelson Mandela’s legacy by encouraging South Africans to play their part towards the creation of positive change by building their communities and upholding a spirit of Ubuntu and social cohesion.Speaking at the launch of the Play your Part for Madiba campaign Brand South Africa’s board member Mr Geoffrey Rothschild said: “We acknowledge and thank all South Africans who commit themselves to ensure that Mandela Day is a huge success.”These sentiments were shared and also expressed by LeadSA’s Yusuf Abramjee who added: “Every day should be a Mandela Day. No action is too big or small. Active citizenship is an ongoing activity and we need to continue to embrace Madiba’s legacy.”In support of this commemorative month and as part of its mandate to build pride, patriotism, and a spirit of active citizenship, Brand South Africa, has also partnered with the GEM Project who have developed an app which contains a number of organisations needing assistance from South Africans. These include, amongst others, the provision of clothing, assistance with homework, job shadowing and skills development, which all South Africans will be able to support.Once an individual has participated in assisting a cause, they are eligible to receive a reward via the app, termed “a GEM”, which can be converted into a number of products such as airtime/data, pre-paid electricity, or even movie tickets.David Shields, GEM Project Co-Founder said: “The app is a social development drive, that aims to mobilise communities within themselves so that they can help each other rise. Volunteers are encouraged to donate their GEMs back to the needy causes during Mandela Month. In order to ensure continuity and mobilise support even beyond Mandela Month, corporates are also encouraged to donate GEMs so that they can be allocated towards causes on an ongoing basis.”Brand South Africa’s Acting Chief Marketing Officer Ms. Sithembile Ntombela said: “This partnership is an extension not only to the commemorative month’s activities and actions of goodwill by South Africans, but we hope that the nation will continue to contribute to positive change because a nation of people who care deeply for one another, and the environment in which they live, is beneficial for everyone. This is our call to action so that everyday can become a Mandela Day!”Follow the conversation during Mandela Month @Brand_SA #MandelaMonth2015 and #TimeToGivelast_img read more

5 dead, many injured in Muzaffarpur factory fire

first_imgAt least five persons were feared dead and over half a dozen were injured on Monday in a fire that broke out at a food processing factory in Muzaffarpur district of Bihar. The fire broke out at the Tirhut food processing unit located in Wajitpur-Chaknurain village under the Bochaha police in the small hours of Monday. More than 30 workers were said to be sleeping on the second floor of the factory when the incident happened. “The exact number of causalities can only be ascertained after the debris is removed from the site… Those injured have been admitted to the Sri Krishna Medical College and Hospital in Muzaffarpur,” said Senior Superintendent of Police Manoj Kumar. The condition of some of the injured workers are said to be critical. “The toll could go up,” said Navin Kumar, a police officer. Recounting the incident, Biju Baitha, a factory worker who is admitted to SKMCH, said: “I woke up hearing a scream and found myself surrounded by fire. I didn’t know what was happening and jump-ed out of the window.”Senior district officials, including District Magistrate Mohd. Sohail and Mr. Kumar, are camping at the site to monitor the rescue operations.Witnesses said charred bodies of five people were recovered from the debris. The reason behind the fire is yet to be ascertained. The district administration has announced a compensation of ₹4 lakh to the family members of each of the deceased.last_img read more

Alex Cabagnot to miss few San Miguel games as he recovers from surgery

first_imgIs Luis Manzano planning to propose to Jessy Mendiola? TS Kammuri to enter PAR possibly a day after SEA Games opening BREAKING: Corrections officer shot dead in front of Bilibid Sports Related Videospowered by AdSparcRead Next Cabagnot suffered a broken nose in December of 2016 after getting hit by Meralco forward Cliff Hodge in an accidental collision.“I have to get clearance from the surgeon, every two weeks they have to see if it’s healing correctly because they have to observe it,” said Cabagnot after San Miguel’s practice Wednesday at Acropolis Clubhouse.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSSEA Games: Biñan football stadium stands out in preparedness, completion“I have to wear a mask for the first three months and we’re going to go from there. Hopefully I can help expedite the healing process, God willing.”Cabagnot added that he was supposed to have surgery on his nose when San Miguel got eliminated in the Governors’ Cup quarterfinals in November but he had to postpone it because of his commitments. ‘Excited’ Terrence Romeo out to cherish first PBA finals appearance PLAY LIST 01:30’Excited’ Terrence Romeo out to cherish first PBA finals appearance00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss LATEST STORIES Hotel management clarifies SEAG footballers’ kikiam breakfast issue Private companies step in to help SEA Games hosting LOOK: Joyce Pring goes public with engagement to Juancho Triviñocenter_img SEA Games: Biñan football stadium stands out in preparedness, completion Rafael Nadal withdraws from Brisbane to focus on Australian Open Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—San Miguel will start its bid for a fifth straight Philippine Cup with a shorthanded starting five.Point guard Alex Cabagnot is set to sit out the Beermen’s first few games of the PBA 2019 season to allow his broken nose to get a full recovery after getting surgery in December.ADVERTISEMENT MOST READ Don’t miss out on the latest news and information. SEA Games: Biñan football stadium stands out in preparedness, completion The 36-year-old point guard is an assistant coach with University of the Philippines in the UAAP and was also part of Gilas Pilipinas that competed in the last leg of the Fiba World Cup Asian Qualifiers.And these delays were what caused minor complications on the injury.“I want to play but it’s like a freshly broken nose,” said Cabagnot. “It’s freshly re-fixed from before. The procedure took longer than expected because it has been two years since it happened so there’s calcium buildup and a bone has formed that deviated in a way.”ADVERTISEMENT View commentslast_img read more

HubSpot TV – Forget the Numbers with Surprise Guest MC Hammer

first_img B2Bwebsite overall, a 2-4% site conversion rate is about average. UsingHubSpot software and methodology, you should strive for more thanthis.  For landing pages, it varies greatly by the source of traffic. Intro Thank you to HubSpot TV Episode #28 – February 20, 2009 for tips and tricks to drive inbound marketing using Twitter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Overview coverage of the whole event and PR nightmare – More than 20% of Hulu’s traffic came from newspaper Web sites. Consumerist breaks the news and says the new privacy policy is bad – Display Ad Rates Falling – Permanent or Cyclical?  Marketing Tip of the Week  (Show Legnth: 32 minutes 41 seconds) Mark Zuckerberg (Facebook founder) responds – Marketing Takeaway: Leave a 5 star review!!!! of all site visits, while traditionally younger early adoptersaccounted for only 17% of traffic.” (19 minutes 17 seconds) “Forget the numbers! Just stay interesting.” Permission TV Social Media Hulu’s Not For 20-Somethings Anne from Paul Gillin coming next week! “What is a good bounce rate?”  “What is an average B2B lead conversion rate?” Creating your own content and leveraging inbound marketing is more effective than buying ads next to someone else’s content.  HubSpot 1K Customers Party last night “At YouTube’s launch in late 2005, more than 50% of its site visitors were 18- to 24-year-olds.center_img Originally published Feb 21, 2009 3:23:00 PM, updated October 01 2013 “Indeed, the Web is likely heading for a shakeout on a scale unseen since the bust.” launched its public site last March, the largest age group visiting thesite were those Internet visitors over 55 years old, accounting for 47% Remember to subscribe in iTunes – MC Hammer shows up during HubSpot TV due to the power of Twitter! Facebook changes terms of use, can keep data even if youcancel your account.  (this related to the FTC and their stance onbehavioral ad tracking from last week) for helping us improve our livestream and offering great support! Want to learn more about using Twitter for Marketing and PR? Download the free webinar Webinar: Twitter for Marketing and PR Bouncerate and conversion rate depend a lot not only on the content of thepage or website but also on the type of traffic going to the website. MC Hammer Makes a Surprise Appearance! What is bounce rate?  What is conversion rate for a landing page? Marketing Takeaway How to interact on Twitter – @karenrubin @mvolpe When : More traditional demographics are online consuming media. PC Magazine reports that there will be a formal complaint filed with the FTC – CPM rates fell 54% in the 4th quarter Closing Forum Fodder   – Partially due to recession and partially due to an explosion in content and therefore inventory of ads Hulu Topics: Facebook Privacy Scandal / PR Disaster asks:last_img read more

Everything You Need to Sell Your Boss on Business Blogging

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Business Blogging Topics: You’re an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You’ve been reading up on search engine optimization, and have started applying the best practices to your website. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there’s one thing you really want to make more time for: blogging.There’s just one problem. Writing blog content on a regular basis requires time that you just don’t have. To get the time, you’ll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. So how do you go about doing that? This blog post (how meta is that?) will give you the facts, research, and know-how to explain the benefits of business blogging to a tentative boss and debunk many of the common myths inbound marketing professionals are frequently faced with during these difficult conversations.Is blogging really effective? What results will we see?Nothing like some cold, hard data to prove a point. How does this sound?The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. (Tweet This Stat!)HubSpot’s 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging. (Tweet This Stat!)57% of businesses have acquired a customer through their company blog. (Tweet This Stat!)The Nielsen Company shows that US internet users spend 3X more time on blogs and social networks than in email. (Tweet This Stat!)Inbound marketing, of which blogging is a crucial part, costs 62% less per lead than outbound marketing. (Tweet This Stat!)Bet you got your boss’ attention now, eh? You can find more statistics to impress your boss and make your point in this compilation of 100 interesting inbound marketing data points.But won’t blogging open us up for negative comments?Whenever you put anything out on the internet, you open yourself up to negative comments. You can’t let that stop you from creating a meaningful internet presence. That being said, blog comments are not only far less frequent than they were even just a few years ago, but the importance with which they are regarded has also decreased. If you’re operating your business on the up and up and your content is honest and genuine, you have little to fear in terms of commenter backlash.And just as with any reputation management issue you’re confronted with in business, if you face it head on and operate as a compassionate human being instead of a faceless corporation, you have the opportunity to turn those naysayers into your biggest fans.This sounds like a huge time investment. Who is going to write it all?To determine how much time you’ll need to dedicate to your blog, you have to take a look at the competition. Are your organic competitors blogging twice a week? Multiple times a day? Not at all? To outperform them with your inbound marketing, you need to also outperform them with blogging.Once you’ve determined the frequency, you’ll know how much support you need. Can you handle this yourself? Or do you need a new hire dedicated exclusively to blogging? Many organizations, including HubSpot, require specific employees to contribute a minimum number of blog posts a month. This solution helps feed your blog with quality content, provides more than one voice for a valuable mix of perspectives, and doesn’t put undue burden on any one member of your organization.Does anyone here even know how to blog?Blogging doesn’t come naturally to everyone, but the barrier to entry is very low. Think of it this way. If you’re in sales, you can answer questions about your products and services, right? If you’re in marketing, you can write copy that positions your company correctly, right? If you’re a C-level exec, you sure didn’t get to that position without knowing a thing or two about your industry, right? You have the knowledge you need to blog, you just need to learn the best practices that make up a great blog post. Luckily, those best practices are not only simple, but we’ve already written them all down for you.The best blogs aren’t long, complex, and full of stuffy language and industry jargon. They’re succinct, specific, and engaging. As long as your topic is helpful, you can write just like you talk — and your prospects will love it. Oh, we also came up with 100 content ideas to make it even easier for you to get started.Will this help with our SEO and social media presence?Yes, yes, yes. Not only is blogging one of the most important means of achieving SEO greatness, it will be extremely difficult to see consistent and meaningful SEO improvements without blogging. One of the most important ways a search engine knows to return your website in search results is based on the quality of your content and the frequency at which you publish it. Blogging is a simple, low-cost solution to this. Blogging also makes it far more likely that your content will be shared on social media networks and receive inbound links from other websites, two more crucial aspects that boost your SEO street cred.Speaking of social media, you can (and should) add social media share and follow buttons to every blog post you write. If you don’t know how to create these buttons, here’s a cheat sheet that will tell you everything you need to know. Your blog content will not only help you get more followers on your social media networks, but your social media networks will help you get more blog readers. Blogging and social media are two peas in a pod; as your reach expands on one, so it does on the other.What questions have you faced when trying to explain blogging ROI? What answers helped you convince your boss or clients?Image credit: Mike Licht, Originally published Dec 29, 2011 11:30:00 AM, updated February 01 2017last_img read more

7 Tips to Kick Your Next Marketing Webinar Up a Notch

first_imgWebinars are a great way to establish thought leadership, capture new leads, nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy.But as more marketers turn to online education and consumers’ attention spans continue to shorten, it’s going to take killer content and execution in order for your initiatives to rise to the top. So, how do you make your webinars stand out and provide true value to participants? Below are seven tips to start kicking your marketing webinars up a notch.Download Now: Free Webinar Planning Kit1) Offer Exclusive Information and ResourcesFor truly stellar content, really dig deep into your knowledge repertoire for the best you have to offer. I recommend sharing exclusive information and resources with attendees that they can’t get anywhere else. Think original research, sneak peeks, downloadable resources, and more. When preparing your content, ask yourself: Is this something that is worth an hour (or more) or someone’s time, or can this information be retrieved from a simple Google search? Base your presentation on the former.A good webinar example of this is “The Science of Timing.” Presented by HubSpot’s social media scientist, Dan Zarella, the webinar provided so much original research that it drew nearly 25,000 sign-ups. Take the time to develop something of value, and attendees are sure to follow.2) Incorporate Engaging Guest PresentersWebinars have a tendency to get monotonous when one person does all the talking. Give yours some flavor by incorporating knowledgeable, engaging guest presenters. The result: additional viewpoints, opinions, and experiences — all of which will create a more valuable experience for the attendee.Experiment with different formats such as Q&A, roundtable discussions, and live debates to see which format resonates best with your target audiences.3) Implement Immersive and Interactive MaterialThink back to your college days. The best courses weren’t those in which you listened to the professor babble for two hours straight. Rather, the greatest value came from those in which you and your classmates were highly engaged and involved in the discussions. Not passive observers, but active participants. The same goes for webinars.Don’t discredit the benefits of using chats, polls, tests, on-demand resources, and more to get attendees involved in the content being presented. Almost all webinar technology today has functionality built in to perform these types of tasks; use it to guide conversations and future content.4) Foster Peer Interaction and LearningAside from a follow-up email or two, most webinars are over as soon as you close your browser. But, this doesn’t have to be the case. By pairing social networking technology with online educational initiatives, you can continue the conversations beyond the initial session, enable real-time collaboration, and stimulate peer interaction and learning.For your next webinar, give attendees a place to meet one another, discuss topics presented, share ideas and experiences, and learn from the group. This is an element that is missing in many of today’s webinars, but if implemented correctly, it can add tremendous value to your educational initiatives. This could be as simple as establishing and sharing with attendees a unique webinar-specific hashtag through which they can engage in conversations about the content on Twitter.In fact, our upcoming Client Services Series for agency professionals plans to do just that by launching a private Yammer community for attendees. Here, participants can share their own unique insight, experiences and resources, and engage in ongoing dialogue with peers long after the sessions have ended.5) Evolve Curriculum Based on FeedbackIn face-to-face learning experiences, instructors often tweak their presentations based on feedback, questions, overall comprehension, and insight. Successful webinars should do the same as a way to keep the information presented relevant and interesting to attendees. Use social networking and survey technologies to gather real-time and post-event feedback on content, and then use this to adapt future webinars.If you’re hosting a webinar series, consider updating curriculum based on attendee insight from past sessions — similar to a choose-your-own-ending book. This will make people more involved in the process, and therefore, more invested in your presentations.6) Sweeten it With Social ElementsMake your webinar a social event. We already mentioned the importance of creating a Twitter hashtag to give attendees a centralized way to connect about the content you’re presenting. But don’t just leave it at that. In addition to your presenter(s), be sure to assign a moderator who can manage the discussions, live tweet key points, answer attendee questions, prompt others for their experiences, and encourage engagement. Furthermore, share links to your presenter(s)’ social networking accounts so attendees can connect with and ask questions post-webinar.And social media participation doesn’t have to be limited just to Twitter. Get creative. If another network makes more sense for your audience, brainstorm ways to integrate that as well.7) Make it Convenient and AccessibleJust because your webinar is scheduled for 1 p.m. EST, doesn’t mean that everybody will be able to attend during that specific time slot. Consider that some people may live in a different time zone, have a meeting scheduled, or another commitment in place.When planning, strive for easy accessibility and flexibility by offering options, such as multiple times of day, on-demand access, or iTunes streaming. Varying formats lets people participate when it’s convenient to them — and when they can give you their full, undivided attention. Futhermore, by recording your live webinar and offering an archived version, you’ll be creating a more long-term lead generation asset that can be accessed long after your live event ends.What are you doing to make your webinars compelling and valuable for attendees? Have you attended any standout webinars that took a unique approach to online education?This is a guest contribution from Paul Roetzer (@paulroetzer), the CEO of PR 20/20, a Cleveland-based inbound marketing agency. He is the author of The Marketing Agency Blueprint (Wiley, December 2011) and the creator of Marketing Agency Insider, a hub for marketing agency resources and education. Originally published Oct 16, 2012 4:30:00 PM, updated October 14 2019 Topics: Webinars Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Inbound Marketing Can Fuel Native Advertising

first_img Native advertising, done right, is not an advertorial. Native advertising, done right, is not product placement. Native advertising, done right, offers marketing software Additionally, the use of content extends to many other marketing methods like of the term, it can best be described as a form of advertising that consists of relevant, valuable content that’s part of a media outlet’s editorial offering. In plain English, that means paid editorial. Is your inbound marketing content strategy up to snuff? Is Native Advertising? Inbound marketing sidesteps buyers’ advertising blinders, because it isn’t car dealer-style advertising that not one wants to see. Instead, inbound marketing offers information that was sought after and found to be valuable to the consumer. If you’re a marketer touting the latest and greatest in, say, inbound marketing, you had best dominate the first few organic search results for it. ). But you’ll be far more effective in doing so when you offer valuable, usable, actionable information on will provide you the process, procedures, and proper workflow you need to create great content worth sharing. valuable, educational, useful information So why would an inbound to your customers and prospects. search engine optimization The role of content creation is integral to inbound marketing success. Developing informative and Topics: Inbound Marketing A recent  product And within inbound marketing, you’re using that content to cultivate and generate leads through (e.g. ebooks, webinars, whitepapers, etc.). Content in marketing also includes the use of email marketing to offer additional information to leads with the aim of moving them down the purchase funnel (which marketing automation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack educational content , or they can be news stories on media sites. That covers owned and earned media … but what about paid media? content , and proper why How Inbound Marketing Can Fuel Native Advertising  study by Econsultancy and Responsys found that Put simply, native advertising and sponsored stories cast a wider net to amplify your inbound marketing efforts. Sure, straight inbound marketing will go a long way to getting your message in front of your potential customer base in a very cost-efficient manner, and everyone should start with purely organic inbound marketing to get the best possible ROI. But if you have a few extra bucks to help that content proliferate further and are willing to spend more for higher growth even at a lower ROI, then native advertising is worth considering. . For the most part, it all starts with content. Content that is informative, educational, and relevant, but also — and this is most important — content that is ultimately designed to sell something. , Inbound marketing became possible with the advent of the internet, which offers potential buyers the ability to access any kind of information they want, about any topic of interest, at any time of their choosing. Google made the process even easier. SEO and SEM tactics easier still. But it wasn’t until the marriage of buyers’ increasingly anti-advertising mindset and growth of ad blocking technologies (e.g. DVRs, ad blockers, etc.) that inbound marketing really took a foothold. Whatcenter_img Native advertising can, in its most popular format, take the form of a sponsored blog post or article. Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. , an integral component of inbound marketing, in 2013. The category ranked the highest of all digital marketing channels — which just makes it all the more important that you ensure your content strategy is in place before your competitors’. The Role of Content in Inbound Marketing a person should consider your products/services rather than just screaming at them that they should just trust you and buy because you told them to. Originally published Feb 18, 2013 9:00:00 AM, updated March 21 2013 Remember though, you must have worthwhile content in the first place. And a robust Basically, it consists of natural content that appears in a medium’s organic content stream — with the caveat that its placement was purchased rather than appearing organically. inbound marketing solution Wait … any longer), as well as the creation of landing pages on which products can be promoted, and the use of social media, which can further disseminate content. , not your Yes, ultimately you want to sell a product or service — and you will (likely with the help of with segmented , Now, many of you may be shaking your head at this point exclaiming, “What’s up with all these people who feel the need to slap a new label on something that’s been around since consumer packaged goods companies created the soap opera?” And to some degree you’d be right in your assumption that native advertising is just an advertorial in shiny new clothing. But you’d also be wrong. . You don’t want to point people to a man standing in a parking lot with a bunch of balloons in one hand and a flag in the other; you want to point people to a thoughtful piece of content that discusses why buying a car at your dealership will save you money in the long run and provide you with years of hassle-free service. dynamic content enables you to advance the cause of your product or service in a way that doesn’t sound like a car dealer screaming at you while holding a bunch of balloons in one hand … and a waving flag in the other. marketing automation Now, those top organic SERP positions can be links to content on your own site (gleaned through effective SEO and social media efforts), they can be links to Certain types of advertising can help boost and supplement inbound content efforts. We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content. And that’s the key: to promote your marketing offers 70% of brand marketers will allocate budget to content creation , and It’s also worth noting that there may still be many people who find sponsored stories annoying and disruptive. Keep in mind that the people who see these types of ads did not give you permission to talk to them and were not expecting them in their organic content streams. This makes it even more critical that you fuel your native advertising with inbound marketing. Keeping track of sentiment can also help you determine whether your efforts are worth it. lead management Marketing Budgets 2013 isn’t really a funnel content on other sites to which you have contributed company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? Because without inbound marketing strategies in place, there can be no effective use of native advertising. That’s a fairly strong statement, but follow along as we make our case. many varied definitions lead nurturing If you’re a CMO, you may have heard the term “native advertising” bandied about recently. While there arelast_img read more

The Science of Persuasion [Infographic]

first_imgThis post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.To sell something, you have to convince a buyer that they not only want your offering, they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to benefit considerably from purchasing a new product or service. But that doesn’t mean they’re any more eager to fork over their money — and this is where the fine art of persuasion comes in.Most salespeople swear by personal persuasion tactics that “just work.” But what does science have to say about it? After researching scientific studies on tactics that prompt people to act in a certain way, the folks at Everreach put together the infographic shown below. Instead of deciding which method of persuasion to use based on gut feel, salespeople can now consult the science before proceeding. So before your next meeting or call, think: Which of these six tactics would hold the most sway over this particular buyer? Adjust your approach accordingly and you’ll have them signing on the dotted line in no time. It’s not magic; it’s science.3K+Save 3K+SaveEnjoy this post? To read more content like it, subscribe to Sales. Topics: Originally published Jan 18, 2015 8:00:00 AM, updated January 22 2015center_img Persuasion Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more