Which teams do the best on Boxing Day in the Premier League era? Forbes list reveals how much Mayweather, Ronaldo and Messi earned this decade Son ban confirmed as Tottenham fail with appeal to overturn red card Sangalli is in hospital after suffering a mild stroke MONEY Every time Ally McCoist lost it on air in 2019, including funny XI reactions BEST OF ℹ This morning Luca Sangalli suffered a mild stroke. He is now in the Stroke Unit of the Hospital Universitario Donostia, where his progress is being monitored. pic.twitter.com/9Kx32xSFw3— Real Sociedad (@RealSociedadEN) October 31, 2018La Real said Sangalli was “conscious, eating without any problems and recovering well”.“He is going to have several medical tests in the following days to find the cause,” they added.A stroke happens when part of the brain’s blood supply is cut off. Where Ancelotti ranks with every Premier League boss for trophies won REVEALED Ronaldo warned Lukaku how hard scoring goals in Serie A would be before Inter move Top nine Premier League free transfers of the decade Oxlade-Chamberlain suffers another setback as Klopp confirms serious injury Real Sociedad midfielder Luca Sangalli is recovering in hospital after suffering a mild stroke on Wednesday.The 23-year-old, who featured in the club’s 2-0 defeat to Atletico Madrid on Saturday, is being monitored in the stroke unit of the Hospital Universitario Donostia. ADVICE RANKED no dice 1 huge blow Latest Football News The La Liga star came through the youth system at Socieded and made his debut for the senior team in August.His first goal for the club was scored in the Basque derby against Athletic Bilbao on October 5, one of six appearances this season. REVEALED
Tags: Abdu LumalaAFCON 2019Allan katereggaallan kyambaddeBevis MugabiDenis OnyangoDerrick Paul NsibambiEmmanuel Arnold OkwiFarouk Miyagodfrey walusimbiGroup AGroup CHassan WasswaIsaac MulemeJoseph OchayaKhalid AuchoMike AziraMurushid JuukoNico Wakiro WadadaPatrick Henry KadduRobert OdongkaraRonald MukiibiSalim Jamal MagoolaSenegaltadeo lwangaTimothy AwanytopUganda CranesWilliam Luwagga Cranes players in training on Wednesday night. (PHOTO/Agency)AFCON 2019Senegal vs Uganda Cairo International Stadium, CairoFriday, 05-06-2019After what will go down as one of the craziest 24 hours in Ugandan football, the Uganda Cranes returned to duty late Wednesday night.The team had on Tuesday refused to train claiming they had to be paid a sum of $6000, for reaching the last 16 at the on-going 2019 Africa Cup of Nations in Egypt.After FUFA initially claiming that they did not owe players any money as per a ‘code of conduct’ the two parties signed before starting preparations, the federation finally succumbed to pressure on Wednesday evening.Two emergency meetings where held, one in Cairo and the other in Kampala, with the Federation and team officials accepting to pay the extra $6000 that the players claimed to be owed.By 7pm (EAT) time, each player had been assured he would be getting his money for reaching the last 16 but that was not all as it took up to three more hours for them (players) to make up their minds.While inside their hotel, the players are understood to have held a three hour long meeting with the agenda and contents remaining a mystery.They then boarded the bus and moved to the training ground where they held a session which will help boost their fitness ahead of Thursday’s last training.However, Wednesday’s training was missed by vice captain Hassan Wasswa Mawanda.Wasswa (16) is the only player who missed training on Wednesday. (PHOTO/File)The center back is understood to have had one of his teeth removed, forcing him to seat out the session.Uganda is gearing to take on Senegal on Friday after sealing a round of 16 spot this past Sunday despite losing 0-2 against Egypt in their last group game.The Cranes finished second in Group with 4 points, following a 2-0 victory over DR Congo and a 1-1 draw with Zimbabwe.For Senegal, they finished second in Group C, winning two and losing only one game.The Lions of Teranga defeated Kenya 3-0, Tanzania 2-0 but lost to Algeria 0-1 during their group fixtures.Uganda and Senegal last faced off in an international friendly back in 2017, drawing 0-0.The players who trained on Wednesday nightGoalkeepersDenis Onyango, Robert Odongkara, Salim Jamal MagoolaDefendersNico Wakiro Wadada, Godfrey Walusimbi, Isaac Muleme, Bevis Mugabi, Murushid Juuko, Ronald Mukiibi, Timothy Awany, Joseph OchayaMidfieldersMike Azira, Abdu Lumala, Tadeo Lwanga, William Luwagga, Khalid Aucho, Allan KatereggaForwardsEmmanuel Arnold Okwi, Patrick Henry Kaddu, Farouk Miya, Derrick Paul Nsibambi, Allan Kyambadde.Comments
25 May 2016West AfricaTinariwen – Cler Achel (Mali)Like the vastness of the Sahara desert on its northern border, Malian folk music is sparse and hypnotic, featuring loopy rhythms and melodies.Music band Tinariwen is the most established and renowned of the region’s artists, having been together in various forms over the last 30 years, performing around the world with some of the West’s biggest names including the Red Hot Chili Peppers, Carlos Santana and Herbie Hancock.Guided by the entrancing electric guitar melodies of bandleader Ibrahim Ag Alhabib, Tinariwen combines the traditional folk music of the region’s nomadic Tuareg tribe with both North African/Middle Eastern and Western blues rock influences. Lyrics have a strong poetic and political bent sung in French and the Tuareg/Berber indigenous languages.In 2012, the band won a Grammy Award for Best World Music Album for their album Tassili.Fela Kuti – Sorrow, Tears and Blood (Nigeria)Kuti is not only considered Nigerian music royalty, but also one of Africa’s greatest musical sons, combining soul and jazz with harmonic, upbeat West African rhythms to create some of the most original music ever recorded.As the main proponent of this hugely popular Afro-beat sound during the 1970s, Kuti brought the sounds of African funk to the world, enjoying success in America and Europe, and influencing generations of musicians. Against the backdrop of pulsating rhythms and stabbing, noisy brass arrangements, Kuti’s potent political lyricism – sung in Lagosian Pidgin English – commented unashamedly on both Africa’s challenges and the effects of colonialism.Kuti’s musical influence had a wide-reaching social and political impact on the continent. He died in 1997, leaving behind a vast discography of albums and unique live recordings.Kuti’s sons Femi and Seun continue the family’s music legacy to a worldwide audience.North AfricaKhaled – Didi (Algeria)Being at the epicentre of a circle of cultural influence that includes Africa, the Middle East and Asia, it is no surprise that music from North Africa is some of the most unique in the world. Khaled is one of the biggest superstar of the region, thanks to his instantly catchy crossover hit Didi which not only charted around North Africa but also proved popular on the dance floors of Europe and the US.The song became the first Arabic-language song to hit number one in France, starting an era when North African pop-dance left a subtle but indelible mark on Western pop music during the 1990s.Khaled performed at the 2010 Soccer World Cup in South Africa and has also performed with Johnny Clegg, US rapper Pitbull and French electronica pioneer Jean Michel Jarre.Hamza El Din – Water Wheel (Egypt)El Din was an influential world classical music composer and ethnomusicologist from the lower Nile Nubian region.Specialising in the traditional stringed oud instruments, his meandering minimalist string and vocal recordings during the 1960s are recognised as some of the first world music recordings to influence Western classical music, including Steve Reich and the Kronos Quartet.Fans included Bob Dylan and the Grateful Dead with whom he performed extensively during the 1970s. He later taught African ethnomusicology at universities in the US and Japan. El Din died in 2006.Central AfricaCorneille – Toi (Rwanda/Canada)Singer-songwriter Cornelius Nyungura, performing under the name Corneille, was a genocide survivor who lives and performs in Canada. He released his first album, a French-language soul album in 2002, charting in Belgium and France where it reached number 4. His song Toi is one of Canada’s biggest selling French-language singles.Corneille has performed with Jimmy Cliff and recorded with UK R&B singer Craig David. He returned to Rwanda to perform for the first time in 2005, and is currently the Canadian Red Cross spokesperson for the plight of child war refugees.Manu Dibango – Soul Makossa (Cameroon)Like Kuti’s afro-beat funk, Dibango’s African-tinged saxophone disco helped define the sound of Africa in the 1970s.Recorded in 1972, Soul Makossa remains an influential song, inspiring US producer Quincy Jones in emulating the bass-rich sound for Michael Jackson’s early solo albums and then later as a go-to source of samples for a number of modern hip hop and R&B hits. The song can be heard on Rihanna’s Don’t Stop The Music and Gettin’ Jiggy With It by Will Smith.His extensive 40-year discography features collaborations with Ladysmith Black Mambazo, reggae greats Sly and Robbie and funk rock keyboardist Bernie Worrell.While more commercially appealing than Kuti’s extended improvised jams, Dibango never shied away from using his music to deliver a message, particularly highlighting poverty and promoting social harmony in his home country. He is a fierce campaigner against music piracy and for artists’ rights, as well as a Unesco Artist for Peace since 2004. Despite being an octogenarian, Dibango still records and performs across Africa and around the world.East AfricaGigi – Abyssinia Infinite (Ethiopia)Ejigayehu Shibabaw, also known as Gigi, injects her Ethiopian musical heritage into a variety of genres, including jazz rock, reggae dub and soundtrack work. Working closely with husband, jazz producer Bill Laswell, Gigi’s ethereal and uninhibited vocal style has graced recordings with Herbie Hancock, Indian composer Karsh Kale and avant-garde rock guitarist Buckethead.Standout solo work includes a collection of acoustic Ethiopian music titled Abyssinia Infinite and the electronica-infused Mesgana Ethiopia.Lady Jaydee – Ndi Ndi Ndi (Tanzania)Judith Mbibo, known as Lady Jaydee, is one of Tanzania’s most popular singers, akin to the kind of status of Brenda Fassie has in South Africa. Her upbeat kwaito-infused pop songs are gaining her new fans across the rest of the continent.Lady Jaydee has been singing professionally since 2000, winning a number of national singing competitions and awards, including a Kora and a Channel O Music award.She has collaborated with the likes of Salif Keita, South Africa’s Mina Nawe and the cream of Tanzanian hip hop producers.Southern AfricaBanjo Mosele – Botsa Mmutla (Botswana)Botswana has a rich and diverse musical culture which covers traditional and pop music, jazz, dance music and outsider genres like heavy metal.The country boasts some of the best jazz and traditional instrumentalists in the world, including Banjo Mosele, founding member of the Kalahari Band, Hugh Masekela’s touring band during his exile in the 1980s. Mosele also played guitar in sessions with a number of music’s biggest names during including Peter Gabriel, Jonas Gwangwa and Bheki Mseleku.Mosele released his first solo album in 2003, selling strongly in Africa, Norway and the UK. He has won numerous music awards in Botswana and continues to tour the world as a solo act and with the world’s top jazz groups.Freshlyground – Doo Be Doo (South Africa)In a country as diverse as South Africa, it is difficult to pinpoint a single genre, traditional or contemporary, that could do justice to defining the South African sound or even its listeners. Rock, pop, kwaito, hip hop, jazz, classical, anything goes in Mzansi and each fan base is as fierce and loyal as the next.However, in recent years, there has been one band with one song that has gone a long way to encompassing the South African multicultural experience with the help of an inescapable feel-good earworm chorus. Doo Be Doo by Freshlyground was released in 2008 and the song was everywhere: on every radio, on every channel, on every South African’s lips.The song became a bona-fide cultural phenomenon. It topped every chart in the country, from YouTube views to radio and television rotation. It turned the band’s Nomvula album into an instant South African classic.South Africa.info reporter
Share Facebook Twitter Google + LinkedIn Pinterest A large number of Ohio farmers hire machinery operations and other farm related work to be completed by others. This is often due to lack of proper equipment, lack of time or lack of expertise for a particular operation. Many farm business owners do not own equipment for every possible job that they may encounter in the course of operating a farm and may, instead of purchasing the equipment needed, seek out someone with the proper tools necessary to complete the job. This farm work completed by others is often referred to as “custom farm work” or more simply “custom work”. A “custom rate” is the amount agreed upon by both parties to be paid by the custom work customer to the custom work provider.Ohio State University Extension collects surveys and publishes survey results from the Ohio Farm Custom Survey every other year and we need your assistance in securing up-to-date information about farm custom work rates, machinery and building rental rates and hired labor costs in Ohio.This year we are updating our published custom farm rates for Ohio. Extension Educators in Ohio will be disseminating surveys at select educational activities throughout the winter. There is also an online survey option that anyone can access. The online survey is available at: http://aede.osu.edu/customrate2016We would ask that you respond even if you know only a few rates. We want information on actual rates, either what you paid to hire custom work or what you charged if you perform custom work. Custom Rates should include all ownership costs of implement & tractor (if needed), operator labor, fuel and lube. If fuel is not included in your custom rate charge there is a place on the survey to indicate this.You may access the survey at: http://aede.osu.edu/customrate2016The deadline to complete the survey is March 31.
Lead Generation You’ve gotten the hard part done, getting your website visitor to convert into a lead. – Depending on the initial conversion, you can use the thank you page as a place to bring them further down your funnel and become more sales ready. Talk to them about your free trial, demos, or even how they can connect with a sales rep. Based on the offer the lead converted on, you should have a good idea of what content is right for them. Provide links and explanations to blog articles and other web pages that relate to the offer. 2. Subscribe to Your Blog 7. Get Feedback Now what? Don’t just treat your thank you page, the page that a new lead is presented with once they have submitted a form, as an afterthought. Use it as another opportunity to provide further value to potential customers. Here’s 10 ways to take advantage of those thank you pages that are normally your visitors exit point. with your new leads. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 9. Reconvert Landing Pages A good landing page should only give one option to the visitor, which means removing the site’s navigation from that page. However, once you’ve gotten that visitor to convert you’ll want to give them every opportunity to continue digging through your site by placing the navigation on the thank you page. 5. Direct Visitors to Other Relevant Content – 6. Promote Your Webinar or Event 8. Set Expectations 3. Connect in Social Media – – Give your new leads the chance to subscribe to your blog by email or through RSS from your thank you page. Don’t just say “Subscribe to our blog!”, but tell them why they should subscribe and what type of valuable information they’ll gain on a regular basis. – If you haven’t already on the landing page, a thank you page is a great place where you can set expectations as to how and when they’ll receive your offer. Give the visitor a clear message of their next step or what you’ll be doing shortly. 1. Bring Back the Navigation – – The thank you page is a great place to get more people to sign up for your live events. Once again, explain the value of the webinar or event and how it will help them and their business. – The visitor clearly found your offer worthwhile and they most likely have friends who will feel the same way. Make it easy for them to tweet, post, and email the landing page to their network by adding share buttons. 10. Really Thank Them! Just like giving people the option to subscribe to your blog, give them insight and reason into why they should connect with you on Twitter, Facebook and LinkedIn 4. Encourage Sharing of the Offer – Saying “thank you” just isn’t enough. Explain why you’re so grateful that they found your offer and took action. Even though they’re not a customer yet you can begin treating them like one. There’s nothing like a great first impression. . What are you going provide that is worth paying attention to? – Provide your new leads with a place where they can give feedback on the offer they received. This feedback will be valuable in planning future offers and Originally published Oct 6, 2010 10:10:00 AM, updated July 11 2013 How do you use thank you pages to improve communications with your new leads? Topics: builds credibility
on SEOmoz . An editorial calendar, or a publishing schedule, serves as the foundation of article, Social Media Explorer discusses the need for more humanization when it comes to online marketing and engagement. 3. inbound marketing 1. Help build trust in your brand by being transparent about the people who make up your business and who communicate with customers and prospects. editorial calendar Topics: Marketing Takeaway: In the world of on Social Media Explorer 2. Social Media Humanization on Search Engine Journal Learn strategies to monitor your company’s brand and engagement in social media in just 10 minutes per day! Smiciklas’ article discusses the problematic disconnect between businesses and people online. He highlights the need to first understand your audience then suggests various tactics that can be used to humanize your brand in social media such as featuring employees in photos, avatars, ‘about us’ pages and other content. Marketing Takeaway: Zack Grossbart and Justin Evans now plays an important role in how many businesses are engaging with prospects and customers, but despite the implications of the term, it’s easy to question just how ‘human’ social media interactions really are. , it’s becoming easier and easier for businesses to lose sight of the fact that, while their organization may be represented online by a logo or an icon, it’s the person-to-person connections that build trust in a brand. Marketing Takeaway: Author: The Easy-to-Use Tool That Helps You Build a Breakthrough Blog Content marketing tactics Before diving into the meat of his article, the Blog Tyrant emphasizes the point, “one loyal reader is worth thousands of one-time visitors.” He continues to highlight three problems that will make readers leave your blog and will kill your chances of gaining loyal readers. He also provides detailed suggestions for how to fix each problem. on Problogger Marketing Takeaway: mentioned include positive user-generated content (UGC), local interest, and local expertise, and Dr. Pete emphasizes the fact that despite your perception that you might be in a ‘boring’ industry, you shouldn’t be afraid to get creative. Video: How To Monitor Your Social Media Presence In 10 Minutes A Day Authors: Oztalay therefore offers several suggestions to help businesses take advantage of listing sites and increase interactivity on their pages, such as updating listings with marketing materials (e.g. coupons, offers, events, discounts, promotions, etc.), removing or claiming duplicate listings, responding to existing customer reviews (particularly negative ones, and securing positive reviews from satisfied customers. on Copyblogger Dr. Pete Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The three killer blog problems he identifies are a lack of comments, a butchered theme, and no original ideas. Originally published Oct 11, 2010 8:00:00 AM, updated July 19 2013 and goes to show that a bit of planning can go a long way in getting maximum reach from your blog. based on quality inbound links is key. This SEOmoz article stresses the powerful role remarkable content can play in link-building, offering several tips and examples of content marketing ideas in various industries to get you thinking in the right direction. Marketing Takeaway: In this week’s top 4. If your your local business listing on Google Author: For businesses facing heavy competition in online marketing, Melih Oztalay SEO Three Problems That Make Me Leave Your Blog in Three Seconds (Remarkable) content is king. Use creativity in content marketing and reap the rewards of quality inbound links. Maintain an editorial calendar for more strategic control over your blog’s content. Claiming your local business listing is only the first step. Make an effort to monitor engagement, update content, and interact with customers on your business’ listing pages. . While this is a good start, Search Engine Journal identifies a couple of areas businesses are missing out on regarding the topic of online business listings: claiming their listing only on Google and not other sites, and doing nothing else with their listing besides claiming it. 5. Author: By now, especially if you’re a regular reader of this blog, there’s a good chance you’ve already claimed Content Marketing That Stands Out The Blog Tyrant The easy-to-use tool mentioned by Copyblogger is none other than the to set up a solid routine to monitor your online presence! Zack and Justin’s article provide various ways an editorial calendar can be helpful: it allows you to plan ahead, it adds structure to your creativity, it enables you to take a great concept further, and it helps you be proactive and capitalize on search trends. They close their article by highlighting a free plugin that can help WordPress users start managing their own editorial calendar. blog strategic blogging Author: Mark Smiciklas is falling victim to one or more of these three problems, fix them right away to start attracting a loyal following of readers. internet marketing Claiming Local Business Listing Is Only the Beginning Social media Inbound Marketing View the video now
The No matter how concise your bullet points are, some people might not stick around long enough to read them. 1. Use a specific, valuable offer to entice visitors to fill out a form. double the conversion rate of your landing pages Topics: 2. Use a headline to lay out your offer. landing page 9. Use an effective “Thank You” page after the visitor has submitted the form. essential Visual cues content offers that incentivize conversion good landing page As an illustration, let’s say your website is attracting 5,000 visits a month with landing pages converting at 10%. That’s 500 leads. If you wanted to double the number of leads you’re getting, you could spend lots of money over several months trying to double your website’s traffic, or you could take a few minutes right now and This is another opportunity to drive home the value of your offer. Data shows that you should . Here are ten tips to do just that! You’ve got them on a page with a form, don’t let them get distracted and have them click away! 3. Have a bullet-pointed list with several specific benefits they’ll get from filling out the form. 8. Hide your site’s navigation. . Maybe offer a free half-hour phone consultation or a basic How-To eBook. Your visitors are always thinking “what’s in it for me?” This allows you to elaborate on your offer, but you should still try to keep it short and sweet. Use these to build urgency and emphasize why the visitor needs your offer. information so that you don’t are important for encouraging visitors to linger. Just using a “contact us” only attracts spammers, and people don’t get excited over sales brochures. Create , all of the time and effort you spent driving traffic to your website will be wasted since your site isn’t driving leads. , since those tend to turn people off the most. You can always follow up later to find out more information if necessary. avoid using generic words risk turning visitors off with too many questions Originally published Jun 15, 2011 9:00:00 AM, updated March 21 2013 age, address or telephone number they’re giving up their information. Make it very clear. 5. Keep your form short. 4. Use an image to reinforce the benefits of your offer. Your visitor should see the form on your landing page without having to scroll down. This makes it very clear what needs to be done to receive your offer. Experiment with new landing page features by building two identical ones and switching a feature, like a shorter form or a different image. Does one version convert better than the other? If so, you’ve found an improvement. Stick with that new feature and then run another test on something else. 7. Use engaging button text on your from. like “submit” or “send” and try using more specific words like “sign-up,” “register” or “download”. is the single most important part of your online marketing efforts. Without a Only ask for Landing Pages Give them something to do next that might encourage them to move further down your sales funnel. Also, be sure to add social media sharing buttons so that they can share your offer with their friends. 10. Always test your landing pages. . Specifically, avoid asking for 6. Keep your form high on the page, or “above the fold”. why Your visitors want to know Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Dell: Runkeeper checked in with me (thankfully in a non-judgmental way) after I signed up for their service but it failed to track any fitness activities. Who does it well? Knewton* Behavior doesn’t change on a whim. If a customer has been using your service in a reliable pattern and then drops off, it’s safe to assume that something’s up. Reach out to them to offer help, or ask for feedback in order to prevent customer churn. For Their Usage Drops Off Foodler: Originally published Jul 18, 2011 5:05:00 PM, updated October 01 2013 , an online learning platform, this kind of adaptability is central. Its course material automatically adapts to each student’s strengths and weakenesses as he or she moves through the program. The result is an individualized electronic textbook and personalized experience for each student. listen to the community A number of companies have become really good at thanking Topics: Not all customer communications need to be explicitly stated. Marketing is at its most powerful when it adapts to the choices customers make. Whenever possible, This is just a starter list. There are a number of opportunities for you to understand your customers’ motivations and needs better. What other examples have you seen of marketers allowing their customers to take the lead? They Demonstrate Interest in a Certain Page or Category leverage analytics are both known for the advanced user recommendations they provide to customers. It’s hard to mention adaptable content without bringing them up, but there are plenty of other examples to be found. and One of my first surprising experiences on Twitter was receiving a genuine thank you and small gift certificate after raving about the joy of ordering food through Foodler. Dell takes this to another level. According to Manish Mehta, Dell’s vice president of social media and community, Dell has 40 staff members dedicated to Twitter customer response. They actively Here are few indicators to watch for in your customers’ lifecycles as well as some examples of companies that have made good dance partners. customers who have helped spread the word via social media Hunch Social Media marketing is customer-driven Amazon . Consumers decide how and when they want to interact with companies; not the other way around. If you are a marketer, chances are you have a strategy for how this month will go. You have a set of collateral to develop, some e-communications to send, and maybe even an event to run. Undoubtedly, each of these steps are carefully planned out. But how adept are you at reacting when your customer takes the lead? Inbound Marketing A Twitter application that reminds users when their queue is empty. to understand the content customers download from your site or the items they purchase, and segment those users based on their interests. . Step one is thanking advocates as their posts go up. A more advanced play? Keeping track of those advocates and rewarding them over time with exclusive first looks or other benefits. Who does it well? Runkeeper*: A couple of years ago, my father taught me to dance. It was several months before my wedding, and my usual method of jumping around wildly just wasn’t going to cut it. Anyone will tell you that the hardest part about learning the waltz is noticing when your partner is leading you somewhere. The challenge is in paying attention to slight nuances amid a flurry of other steps. Today’s [Disclosure: a couple of the examples below are Performable or HubSpot customers. They’re marked with an asterisk.] and empower them to make decisions that help shape future products or marketing. Timely.is: They Advocate for You in Social Media Who does it well? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 15, 2014 2:00:00 PM, updated February 01 2017 Ecommerce Marketing Topics: Picture this.You’re the owner of AtoZJeans.com.Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. She quickly clicks on the email and goes to your website.She browses for a while, but after spending about 15 minutes checking out various options, she closes the tab and leaves your site.What made Patty leave? She wanted to buy patterned jeans, didn’t she? What went wrong?This is a story that all marketers — ecommerce marketers, in particular — go through every day. In fact, a checkout usability study by Baymard Institute shows that 67.91% of all shopping carts are abandoned. That’s a ridiculously large chunk of real prospects that you’re losing day in and day out. So, going back to the original question: What’s going wrong? Let’s see.1) Poor Showcasing of MerchandiseLeading brick and mortar retailers like Macy’s and Harrods are known to spend small fortunes on window dressing their stores. After all, first impressions are crucial to draw in a potential customer. Similarly, your website is your window to the world. You might have the best products out there, but if you don’t showcase them well, even the most willing customer will get put off.The Fix:Aesthetics are important. Keep the site easy on the eye and don’t overwhelm the customer with disorganized merchandising.Have a lot of variety in SKUs of each product? Showcase them, but in a sane, easy-to-navigate manner. Customers like to see what they’re buying. Use high quality images and allow customers to zoom in to see details.2) No Trust Building MeasuresA user who visits your site for the first time has no clue whether they can trust you, particularly when it comes to payment systems. With major gaffes like Target’s security breach, shoppers are extremely wary of where they swipe their credit cards and what information they share with businesses.The Fix:A professional-looking website that keeps up with the latest web design trends does wonders for customer confidence. It’s an indication to the customer of the level of commitment business owners have toward the ecommerce venture.Your website probably uses various security services like Verisign, Norton, etc. Online shoppers are subconsciously tuned to recognize these logos on ecommerce sites as a measure of security. Give them what they need, and display logos of your security partners across your site.Image source: Baymard.comAdditionally, if you have a customer protection program, by all means highlight it. eBay reinforces its buyer protection messaging on the homepage (in some countries), on the product listing pages, during checkout, and on emails sent out to customers to reinforce their confidence in the brand.Product reviews by existing customers are also a great way of telling a prospective buyer how good a particular product is. Don’t skip including customer reviews in your product page to ensure conversion.3) Painful NavigationImagine walking into a basement filled with old junk. You’d probably spend hours combing through the mess if you had to try and find something. This is exactly what you put your customer through when you don’t have a clear site navigation structure.The Fix:Keep it simple. Avoid overwhelming the user with unnecessary pop ups and flashing banners. Spend time and resources on perfecting product groupings and creating logical and easily comprehensible categories, sub categories, variants, color choices, and SKUs.(You can also put in a prominent search bar on your homepage so that even if your navigation is not the best in the world, a user can still search and find what they’re looking for.)4) Inventory IssuesLet’s say you have a customer buying an elusive first edition copy of Batman: Shadow of the Bat on your site. Just as they’re about to complete the transaction, they get a message saying, “Sorry, item not in stock.” They get frustrated and leave your site. Probably for good.This is an inventory nightmare for any retailer. It could happen because the item got sold on a different platform (maybe a traditional brick and mortar store?) owned by the retailer, it could be because inventory positions are not linked to the checkout process, or could even be a straightforward error on the part of the retailer.The Fix:Use technology to your advantage. If you have an offline and an online presence, don’t depend on luck. Manage the inventory between the two using smart tools — such as Shopify’s online POS system. You can also use inventory as a tool to create urgency. By showing the number of items left for a particular product, you can encourage a customer to buy right away instead of postponing the purchase.Expedia does a great job of communicating the exact inventory available and motivating the user to buy right away:When you’re running short on a particular item, cross-sell a similar item that has decent stocks. Cross-sells are a powerful tool that can generate tons of revenue if applied correctly. In fact, according to Amazon, 35% of their sales in 2006, came from cross-selling items.5) No Guest CheckoutHow many different websites have you shopped on to date? Five? Ten? More? And how many login IDs and passwords do you remember for these? A very small handful is my guess.Jared Spool from User Interface Engineering talks about a client who lost over $300 million dollars a year in sales due to the absence of a guest checkout option.The Fix:It’s really simple. Allow guest checkouts.In the case of first-time customers, guest checkouts avoid diverting them into a new process. For returning customers who may not remember their passwords, they prevent frustration and drop-offs.In the case study referred to above, Spool and his team found that 40% of returning customers requested password resets. Of these, only 25% actually reset their passwords and of these only 20% completed the purchase. 6) Long Checkout ProcessMost of us dread going to a supermarket or a big box retail store, thanks to the serpentine queues at their checkout counters. So what do we do instead?Go online, right?The trouble is, ecommerce businesses sometimes don’t realize how their frustratingly long checkout processes are actually counterproductive and replicate the same problems that traditional retail suffers from.The Fix:There are verifiable merits in shortening your checkout process. A study of the top 100 ecommerce sites conducted by Baymard Institute, showed that their checkout process was an average of 5.08 steps long. As the checkout process grows longer, user satisfaction with the purchase process starts to drop.Ask only for information that is absolutely essential to complete a purchase. Most organizations never use the tons of information they collect from their customers, and customers find it highly annoying to part with irrelevant personal details.Additionally, autofill entries wherever possible to reduce the overall time taken by the customer to check out. For example, when a customer provides their ZIP code, prefill country and state based on the given information.Do not ask for the same information twice. If you’ve already collected the user’s shipping information, ask if you can replicate the same address for billing, instead of creating a new form for billing address and forcing the customer to refill it all over again.If you do not have a one page checkout process, include a checkout progress indicator prominently in your checkout section to inform the customer exactly how many steps away they are from the purchase.Finally, add a “Save for Later” option. There is only so much pruning that you can do to a checkout process. For customers in a real hurry, this option will allow them to save the items they want to buy and come back to them later. A good way to use this feature and ensure the customer returns would be to send a follow-up email within 48 hours of the customer creating the saved cart.7) Hidden CostsHow do you think a customer reacts when the price of their purchase jumps up by 10-15% by the time they reach the end of the checkout page? Not very kindly at all.Research shows that hidden or unexpected costs are the #1 cause of abandoned shopping carts.Unless mentioned alongside the price of the product, “hidden costs” in a customer’s book includeConvenience feesShipping & handling costsTaxesIn fact, according to a ComScore study, at least 61% of users are likely to cancel their entire purchase if they eventually find that free shipping is not offered.The Fix:Being as upfront as possible about all costs related to a purchase is the safest way to go. Include all additional costs on the product page to avoid any ambiguity. The online travel industry was plagued with bad customer experiences in the past when just base fare used to be displayed at the start, and on entering the checkout process, numerous other fees like fuel surcharge, airline fees, and airport terminal user fees were added on to the original price. This is now changing with bundled fares being displayed at the search stage itself to ensure complete clarity.Shipping is an unavoidable cost in ecommerce, so if free shipping isn’t possible at all times, build in shipping cost calculators so the customer can check the actual cost of shipping before heading to checkout. eBay is a good example, which has been offering a shipping calculator for years on every product page.8) Limited Payment OptionsImagine a shopper who’s found exactly what she wants, at the right price, at the right time, but not being able to complete the purchase just because her preferred payment mode was not offered by your site.After doing everything right in terms of attracting the right customer, guiding them through the entire search and checkout process, only to fail at the final step is truly a criminal waste of the marketing resources spent on getting the customer to your site in the first place.The Fix:Research by WorldPay shows that alternate payments will account for over half of all payments by 2017. They already account for over 22% of all ecommerce transactions worldwide.Given these numbers, the only real alternative that any ecommerce business has is to incorporate as many different payment options into their system as possible.Clear messaging about the various payment types accepted is also equally important to ensure that the customer does not miss the options and move on.9) No Live HelpWho do you turn to when you’re shopping for a shirt in a department store and can’t find the right size? The sales assistant.While ecommerce sites are obviously handicapped in terms of providing in-the-flesh guidance to a confused customer, most do provide a call center number or email contact details. Unfortunately, both of those communication modes are time consuming — it usually takes at least 24 hours to respond to customer queries via email, while call center numbers are notorious for their long wait times, ruining the customer experience.The Fix:Offer Live Chat as an option to customers. According to a study by Forrester Research, 44% of online shoppers considered live chat one of the most important features of ecommerce sites. An eMarketer study shows that most buyers who use live chat — a whopping 63% — were likely to return to the site for a repeat purchase.So these were some of the big ways product marketers and online retailers have been shooing customers off of their sites. Did you recognize anything on this list that you’re guilty of, or any big ones I missed?
Originally published Feb 9, 2016 6:00:00 AM, updated July 28 2017 Instagram Marketing Topics: Instagram for business has become an essential element of social media marketing. With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company’s human side.It’s not too late to get your business started with Instagram, but it’s important that when you do, you go about it in the right way. That’s why Hubspot and Iconosquare teamed up to bring you How to Use Instagram for Business. In this guide, we’ll teach you how to leverage Instagram for your business, from determining your brand guidelines to understanding the anatomy of a perfect post. You’ll also learn:What, when, and how to post on Instagram to get followersHow to set goalsHow to use contests to grow followers fastBest practices for using hashtagsTips for measuring success and proving value to your executivesExamples of brands to pull inspiration fromAnd more!Click here to download How to Use Instagram for Business today. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack