Time Inc and Smithsonian Strike Ad Sales Partnership

first_imgSmithsonian, which has a rate base of 2 million, dropped 26 percent in ad pages in 2009 versus 2008, per PIB. Nevertheless, the brand’s reach was an attractive match, said Rosie Walker, associate publisher of marketing and sales development at Smithsonian. “On the flip side, we fill an important demographic for them, we have a readersihp of nearly seven million, which is a nice size to hit that baby boomer demographic,” she said.Both Picard and Walker declined to offer any specifics on the revenue share. Smithsonian magazine will be the main benefactor of any combined deal, but Walker said that the other brands—Air & Space magazine and GoSmithsonian, a travel-oriented site—will also be included where applicable. Smithsonian magazine is about to get a lot more sales representation. Time Inc. said Monday that it has partnered with Smithsonian Media to include the brand in its corporate sales efforts.”The opportunity is strictly an advertising partnership,” Leslie Picard, president of Time Inc. corporate sales and marketing told FOLIO:. “We felt it was a great opportunity to develop multiple programs with Smithsonian as part of what Time Inc. can bring to the table. The brands marry up well for a number of our advertisers.”The partnership is not meant to replace the Smithsonian sales operation, but the publisher will benefit from Time Inc.’s entre into the bigger corporate deals. Picard said the travel, pharmaceutical and technology categories are particularly well-suited for a Smithsonian-enhanced sale.last_img read more

HTC Vive gives Firefox VR browser a boost

first_img Virtual Reality Firefox HTC Microsoft Mozilla CES 2019 Share your voice Post a comment Mobile Internetcenter_img 0 Tags Mozilla promotes VR sites and activities available with its Firefox Reality browser. Screenshot by Stephen Shankland/CNET HTC’s Vive virtual reality headset will include Firefox Reality, giving a boost to Mozilla’s web browser for VR devices and to its broader effort to build an immersive virtual realm on web technology that no single company controls.Mozilla released Firefox Reality in 2018 for the Oculus Rift, HTC Vive, Google Daydream and Magic Leap One. Now, HTC Vive owners won’t need to manually download the browser themselves, HTC and Mozilla said at CES 2019. Instead, Firefox Reality will be the Vive’s default browser.”By ensuring HTC devices have direct integration with a web browser, we make it easier for those creators and users,” Mozilla said Monday in a statement. Vive users can still use other browsers and change the default if they want. Mozilla declined to disclose terms of the partnership.Firefox once was second only to Microsoft’s Internet Explorer in terms of web usage, helping promote the idea that the web was a neutral foundation, not the domain of one powerful company. But over the last decade, Google’s Chrome grew to dominate browsing, and Mozilla’s browser has failed to gain a significant foothold on mobile devices.VR devices and their cousins for augmented reality offer Mozilla a chance to find a new foothold. But that’s only if VR devices catch on widely, which so far they haven’t.Mozilla also has been instrumental in developing technology called WebVR and its broader successor, WebXR, which standardizes the use of web technology to create VR and AR content. If that effort succeeds, it’ll be easier for developers to build software for multiple headsets and not have to recreate content separately for each one.”Through our exciting and innovative collaboration with Mozilla, we’re closing the gap in XR computing, empowering Vive users to get more content in their headset while enabling developers to quickly create content,” HTC Vive Vice President Michael Almeraris said in a statement.CES 2019: See all of CNET’s coverage of the year’s biggest tech show.CES schedule: It’s six days of jam-packed events. Here’s what to expect.last_img read more

Kill Obamacare now replace later Trump asks Republicans

first_imgU.S. President Donald Trump looks down while speaking to reporters about healthcare during an energy policy discussion with leaders of American Indian tribes and U.S. governors at the White House in Washington, U.S., June 28, 2017. REUTERSUS president Donald Trump urged Republican senators in a tweet on Friday to repeal Obamacare immediately if they cannot agree on a new plan to replace it, muddying the waters as congressional leaders struggle for consensus on healthcare legislation.Senate Republican leaders had set Friday as the target for rewriting legislation for a simultaneous repeal and replacement of extensive parts of the 2010 Affordable Care Act, the law dubbed Obamacare that expanded health insurance coverage to 20 million people.The deadline seemed unlikely to be met given that most senators had left Washington ahead of next week’s recess, without agreement on a clear direction for the healthcare bill, and Trump’s tweet did not appear to gain political traction.Financial markets showed little reaction to Trump’s suggestion, with the benchmark S&P 500 index edging about 0.15 percent higher on the day. Shares of most health insurers gained fractionally while hospital stocks were little changed.Trump wrote on Twitter Friday morning, “If Republican Senators are unable to pass what they are working on now, they should immediately REPEAL, and then REPLACE at a later date!”The White House said later that Trump was still “fully committed” to pushing the Republican draft healthcare bill through the Senate, although it was looking at every option for repealing and replacing Obamacare.“The president hasn’t changed his thinking at all,” White House spokeswoman Sarah Sanders told reporters.The current Senate legislation would repeal parts of Obamacare, roll back its expansion of the Medicaid government healthcare program for the poor, eliminate most of Obamacare’s taxes and replace Obamacare insurance subsidies with a system of tax credits to help individuals buy private health insurance.Conservative and moderate Republicans have spent recent days pushing and pulling the bill in opposite directions as Senate Majority leader Mitch McConnell sought common ground. Moderates want more equity for low-income Americans, while conservatives are fighting to loosen insurance regulations.Shortly before his January inauguration, Trump urged lawmakers to repeal and replace Obamacare at the same time. Congressional Republicans had considered earlier this year first repealing, then replacing Obamacare, but backed away after some lawmakers protested that that approach could create a gap in insurance coverage for millions.On Friday, Republican senator Ben Sasse who had suggested that Congress first repeal Obamacare and then replace it, tweeted: “Glad you agree, Mr. Pres.” Conservative Senator Rand Paul also backed the idea.But others on Capitol Hill sounded annoyed. A senior Senate Republican aide, speaking on condition of anonymity, said that if lawmakers had been able to get the votes for repealing Obamacare first, then replacing it, “senators would have done that in January. It doesn’t have the votes, and it’s a waste of valuable time to discuss it.”Annie Clark, a spokeswoman for moderate Republican Senator Susan Collins, said the lawmaker would not support the strategy. McConnell’s spokesman declined to comment on Trump’s tweet.A senior House of Representatives Republican, Ways and Means Committee Chairman Kevin Brady, said in an interview for CSPAN’s “Newsmakers” program that lawmakers’ goal should continue to be “not simply repealing but to start to put into place the elements that can make healthcare affordable.”last_img read more

A Building Permit Was Filed for Elon Musks Hyperloop in California

first_img The company developing Elon Musk’s Hyperloop idea claims passengers could be travelling at close to the speed of sound within the next three years, having just filed for a building permit in California. The Hyperloop concept involves firing a train full of people through a low-pressure tube at speeds of up to 740 mph. It has been described by Musk as a mix between Concorde, a rail gun, and an air hockey table. It could take you from Los Angeles to San Francisco in under 30 minutes. Hyperloop Transportation Technologies, the company taking the lead on turning Hyperloop into a reality, told CNBC that it has filed for a construction permit to build a five mile track in Quay Valley, California. “We are announcing the filing of the first building permit to Kings County to the building of the first full-scale hyperloop, not a test track,” Bibop Gresta, the COO of Hyperloop Transportation Technologies, said during an interview at Davos on Thursday.Construction is set to begin in the second quarter of 2016 and Hyperloop could open in 2018 to the public.”In 36 months we will have the first passenger in the first full-scale hyperloop,” said Gresta.The company is reportedly looking at where it will place its pylons and carrying out a number of soil tests.Gresta told Business Insider last October that if the California prototype is successful, larger versions of Hyperloop could be built across the world. Indonesia, Saudi Arabia, Botswana, and India are all in contention. “We think the first Hyperloop will be built in a country where there’s a lack of infrastructure and less regulation,” he said in an interview where he claimed Los Angeles was a better innovator than Silicon Valley. Hyperloop Transportation Technologies is being led by CEO Dirk Ahlborn and a group of over 100 scientists and engineers. Musk has previously said he would take the idea forward himself if he wasn’t so busy leading other companies like Tesla. This story originally appeared on Business Insider January 22, 2016 Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals 2 min read Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Register Now »last_img read more

Survey Finds Marketers Know All the Important Tech Trends But Arent Prepared

first_img Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Enroll Now for Free September 11, 2017 Opinions expressed by Entrepreneur contributors are their own. 5 min read “Everything that rises must converge,” the great American novelist Flannery O’Connor observed a half-century ago.We’re clearly seeing the convergence of at least four trends, two old and two new, and according to newly released findings, marketers may not be prepared for what may prove to shake their world. In fact, a survey of marketing professionals conducted on behalf of BrightEdge, an SEO and content marketing firm, found substantial confusion at what may be a critical moment in the rapidly pacing cycle of digital consumption.The four trends that are about to come together in dramatically new fashion are:Search-engine optimizationContent marketingArtificial intelligenceVoice searchSEO and content making positive headway.We’re already seeing the convergence of SEO and content marketing, two disciplines that, for much of the digital lifetime, ran in uncoordinated parallel.Related: Barack Obama’s Former Social Media Manager Breaks Down the Future of Digital StrategiesSmart marketers are getting more skillful at content strategies that understand customer intent and then target content accordingly. In the aforementioned survey, 97 percent of respondents agree SEO and content marketing are converging, or have already converged. The same survey found organic search is the number one priority — a smart focus considering organic drives 51 percent of all website traffic.  Effective use of these strategies demands some deep thinking about the steps consumers take during their purchase-making decisions — and the words that are likely to move them at each stage of their journey. Otherwise, effort and resources will be lost on content that is inaccessible.Layering in new technologies.The wider adoption of artificial intelligence supercharges marketers’ ability to fine-tune SEO strategies. One of the biggest differences is capability of AI to put consumers’ searches into context.When a consumer searches for “Tahoe” today, he might want a Chevrolet SUV or a winter ski vacation. AI puts that search into the context of the user’s past searches — pickups or snowboards — and makes some educated guesses about the user’s intentions.Searches conducted from mobile devices, of course, provide even richer context — and not just information about the user’s location. Savvy marketers gain an advantage from their knowledge of the speed at which a mobile device is traveling or the types of apps that are installed on the phone.The rapid arrival of voice search further upends existing strategies. Gartner estimates that 30 percent of web browsing will be screenless within the next couple of years. That demands strategies that are different from today’s type-in-the-box search.Related: How Changes to the Way We Search Will Impact BusinessesUnprecedented change.The convergence of these powerful trends, however, finds many marketers — even at big brands and big agencies — unprepared.The research by BrightEdge found that most of the 252 big-company and big-agency marketers it surveyed acknowledge that AI, voice and hyperlocal search have arrived. But the majority of the marketing professionals surveyed don’t plan to adapt their marketing strategies in response.Read that again: A big wave of change is about to roll over digital marketing, and the majority of marketers willfully stick their heads in the sand.30 percent of the digital marketers surveyed believe that voice search is the next big thing. That’s a reasonable assumption, given the rapid adoption of voice search that’s clearly underway. But even though they expect that voice search is coming in a big way, two-thirds of the digital marketers say they don’t have plans to prepare for the arrival of voice search.Another 32 percent of survey respondents believe AI is the next big thing, yet 57 percent of them aren’t doing anything this year to get ready.Only three percent of respondents said they anticipate 5G mobile speeds being the next big thing, but according to recent reports, this is projected to be a reality by 2020.Dig a little deeper into the BrightEdge survey and the worries arise again and again. More than a quarter of the marketers surveyed believe that mobile is “the next big thing.” Mobile is a big deal, but it’s already arrived. It’s nobody’s idea of a new-horizon technology.Jim Yu, the CEO of BrightEge, cautions that the disconnect between the understanding and the actions of digital marketing professionals leaves brands at risk of failure to meet the rising expectations of consumers.Related: An Insight into the Futuristic Search and SEOMarketers don’t need to be taking giant leaps forward. One-step-at-a-time tactics will work. For instance, Michel Kant, the SEO manager of Staples Europe, noted in an email interview about the BrightEdge survey that the rise of AI in search puts a premium on consistent messaging across devices, and that’s work that can begin right now.Brands that don’t begin taking the first steps, however, will find themselves in a costly, frustrating footrace to catch up later on. The old maxim known as Noah’s Law reminds us, “Predicting rain doesn’t count; building the ark does.” It looks like it’s time for the digital marketers who are good at predicting rain to get to work on that ark. last_img read more

A50 partially blocked due to threevehicle accident

first_imgGet the biggest Daily stories by emailSubscribeSee our privacy noticeThank you for subscribingSee our privacy noticeCould not subscribe, try again laterInvalid Email One lane is shut on the A50 Eastbound due to an accident this evening. Three vehicles are involved in the accident, which has taken place near the A500 Sideway Roundabout. The accident is reported as being near the bet365 stadium near the Holiday Inn. Traffic data company INRIX says Lane two is blocked following the collision, which is believed An accident on Sutherland Road at Bridgewood Street in Longton has now cleared. For the latest traffic and travel news from across the region, you can visit our designated Traffic and Travel channel here. For the latest live travel news for the rest of Monday, visit our Live News Service here.last_img read more