Doomed Worlds: Planets Seen Disrupting, Not Forming

first_imgMuch as astrobiologists would like to see the birth of a new planet, the ones we observe seem to be dying, not being born.“Newly found planet may turn into dust,” reads a headline on NASA’s Astrobiology Net.  This does not bode well for any inhabitants the astrobiologists would like to meet.  Echoing a press release from MIT, the article described how a planet around a star 1,500 light-years away appears to have a comet-like tail, evidence of a cloud of dust following the planet as it disintegrates.  The press release includes a 40-second animation of how the “doomed world” is shedding its material, and ends with this statement:“This might be another way in which planets are eventually doomed,” says Fabrycky, who was not involved in the research. “A lot of research has come to the conclusion that planets are not eternal objects, they can die extraordinary deaths, and this might be a case where the planet might evaporate entirely in the future.”PhysOrg today described another place where planets are doomed.  Too remote to be observed directly, this system’s dust disk appears to be tugged at by a black hole at the galactic center.  No need to worry about the inhabitants there; there aren’t any.  “Yet, even if planets do form, living near a supermassive black hole is still not a hospitable place for life,” the article said.  “The extreme amounts of UV radiation emitted as the black hole devours gas and dust is likely to sterilize the region.”As referenced in the May 14 entry, New Scientist warned that dust disks around stars can no longer be assumed as planet maternity wards.  “Dust rings not ‘smoking gun’ for planets after all,” wrote Maggie McKee.  (Sorry for the unfortunate mixed metaphors; the thought of a smoking gun in a maternity ward may be disturbing – unless nothing was being born there in the first place.)  The dust surrounding a star can form sharply-defined rings without congealing into a paradise for aliens.Astrobiologists and planet hunters have a new worry announced in Nature today:1 “Startling superflares.” Bradley Schaefer, referencing a study done by the Kepler Spacecraft team published in the same issue of Nature,2 said, “Stars that are just like our Sun have flares more than a million times more energetic than the biggest flare ever seen on the Sun.”  A couple of minutes of exposure to one of these flares would doom the Earth, but some of these flares from other sun-like stars can last for half a day or several days.  The astronomers found no correlation of superflares with hot Jupiters or with rotation rates, leaving them clueless about the causes of the flares.Statistically, superflares are not common on sun-like stars.  Nevertheless, our sun is special, as Schaefer explained:The possibility that the Sun has superflares is not realized. Historical and geophysical records show that the Sun has not had any superflares in the past two millennia, and no superflares with more than roughly 1036 erg for perhaps a billion years. Maehara et al. show that only 0.2% of Sun-like stars have superflares, so it is unlikely that the Sun has such events. With their average rate of occurrence (once every 100 days for 1035-erg flares) and their observed size distribution (with a power-law index of roughly −2.0), the expected frequency of 1032-erg flares on all superflare stars should be very high. In stark contrast to this, the Sun has one 1032-erg event roughly every 450 years and so is completely different from superflare stars.While recognizing the deadly force of a superflare, Schaefer exercised a vivid imagination by thinking of ways they might be good for evolution:Superflares have implications far beyond being just a challenge for stellar physics. If a superflare’s energy is linked to the orbital energy of a hot Jupiter, then three events a year on the star would make its planetary companion spiral in towards it on a timescale of a billion years. The huge energy output of superflares could make any planets around the star uninhabitable for far-future human colonization, and astrobiologists will have to consider the effect of the superflares on possible alien life. Superflares might provide the high-energy radiation required to create organic molecules, so perhaps superflare systems are a good place to look for alien life that has evolved to avoid the effects of the huge flares.1. Bradley Schaefer, “Startling superflares,” Nature 485 (24 May 2012), pp. 456–457, doi:10.1038/nature11194.2. Maehera et al., “Superflares on solar-type stars,” Nature 485 (24 May 2012), doi:10.1038/nature11063.Preach it, Bradley; Darwin comes to the rescue to create aliens that evolve the ability to avoid being fried to a crisp.  Why not test your idea by looking for imaginary friends on Venus or the Sun?The findings do not support the bottom-up view that everything emerges from nothing.  Instead, they are consistent with the top-down view of the universe: the universe, stars and planets were created perfect and are degenerating under entropy.  Planets and stars are not being formed now; they are disrupting and getting fried.  Were it not for providential design of our star and planet, it could happen to us, too.The findings are also consistent with the Privileged Planet hypothesis of Jay Richards and Guillermo Gonzalez, that our planet was designed for life and for scientific discovery.  The only place in the universe we know about where sentient beings can observe distant stars and see that they have superflares is Earth.  Those same beings can notice that our sun is remarkably stable and life-sustaining.Intelligent design, of course, is not at all surprising to Biblical creationists who read the words of Isaiah, revealing God’s purpose in making the Earth:For thus saith the Lord that created the heavens; God himself that formed the earth and made it; he hath established it, he created it not in vain, he formed it to be inhabited: I am the Lord; and there is none else.  (Isaiah 45:18)With great privilege comes great responsibility, as the Lord, speaking through Isaiah, continued in the next verses (referring back to Genesis 1 as His revelation):Tell ye, and bring them near; yea, let them take counsel together: who hath declared this from ancient time? who hath told it from that time? have not I the Lord? and there is no God else beside me; a just God and a Saviour; there is none beside me.  Look unto me, and be ye saved, all the ends of the earth: for I am God, and there is none else.   I have sworn by myself, the word is gone out of my mouth in righteousness, and shall not return, That unto me every knee shall bow, every tongue shall swear.  Surely, shall one say, in the Lord have I righteousness and strength: even to him shall men come; and all that are incensed against him shall be ashamed.  (Isaiah 45:21-24) (Visited 21 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Was Charlemagne Protected from a Cosmic Disaster? A Carbon-14 Mystery

first_imgTree ring data from the 8th century hint that a cosmic catastrophe was averted on the “privileged planet.”As if you didn’t have enough to worry about, there are things out there that could kill us.  Asteroids or comets, solar flares, and exploding stars are just some of the planet-killing dangers that have not (yet) destroyed civilization as we know it.  Some faint smoking-gun evidence suggests that while  Charlemagne was marching through Westphalia in 775 AD conquering the Saxons, his army was completely unaware of a cosmic battle of epic proportions taking place overhead.According to Astrobiology Magaazine, one of the universe’s most energetic events may have occurred that year, sending a torrent of deadly gamma rays at Earth.  Completely invisible, these rays could have sterilized the planet in seconds had the source been close enough.  From at least 3,000 light-years away, though, Earth’s atmosphere was capable of shielding the biosphere.  The energy was safely absorbed by gases in the atmosphere.  Nobody felt a thing.In 2012 scientist Fusa Miyake announced the detection of high levels of the isotope carbon-14 and beryllium-10 in tree rings formed in 775 CE, suggesting that a burst of radiation struck the Earth in the year 774 or 775. Carbon-14 and beryllium-10 form when radiation from space collides with nitrogen atoms, which then decay to these heavier forms of carbon and beryllium. The earlier research ruled out the nearby explosion of a massive star (a supernova) as nothing was recorded in observations at the time and no remnant has been found.Prof. Miyake also considered whether a solar flare could have been responsible, but these are not powerful enough to cause the observed excess of carbon-14. Large flares are likely to be accompanied by ejections of material from the Sun’s corona, leading to vivid displays of the northern and southern lights (aurorae), but again no historical records suggest these took place.The leading explanation remaining, then, was a GRB between 3,000 and 12,000 light-years away sent an intense storm of particles that was undetectable to kings and peasants of 8th-century Europe.  Being sufficiently distant, it was harmless.Gamma-ray bursts (GRBs) can take less than two seconds to blast high-energy radiation in all directions.  Only discovered in 1967, they are believed to occur when compact objects like white dwarfs, neutron stars or black holes collide and merge.  Most of the observed GRB’s have been billions of light-years away.  A GRB can release as much energy in a few seconds as the sun could emit in 10 billion years.Tree-ring dating only extends back about 3,000 years (most of recorded human history); this is the only such anomaly found in the data.  According to Wikipedia‘s entry, though, there must have been a thousand GRBs close enough to Earth to affect life since life began.The evidence is circumstantial that a GRB caused the tree-ring anomaly, but this points out a couple of interesting things.  One is that in all recorded human history, there has not yet been a cosmic extinction event—no superflare from the sun, no massive impact, no GRB.  The Tunguska Event (probably a comet) was a close call, but bad as that was, it was isolated.  Most people have no concept of the energy out there that could wipe us out as they live out their lives under the warm sun.The other point to ponder is how Earth could have survived a thousand wallops powerful enough to affect life on Earth, if the evolutionary age of 4.5 billion years is granted.  Is that reasonable?  Even the period of a few million years for human evolution raises the stakes.  Some evolutionists try to link a couple of presumed evolutionary extinctions to cosmic events, but it seems a supreme case of special pleading to expect a thousand GRBs to cause some extinctions but never a planetary extinction—and that’s not counting the chances for superflares or impacts.Our “luck” so far doesn’t mean the day won’t come.  Some believe some big wallops have been predicted.  If you haven’t seen The Privileged Planet, this might be a good time to watch it and consider many other reasons to believe that a Designer had some purposes for our tiny little patch of the universe. (Visited 139 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Product Review: Frame.io Solves Your Video Review Frustrations

first_imgFrame.io could save you hours on your next project and become an indispensable tool in your post-production pipeline. Let’s take a hands-on look.Normally when you’re working with clients or a team on a video project, the workflow goes something like this:Upload the video to Vimeo (or another video hosting platform)Email the video link to collaboratorsReceive critiques via emailRepeatIt’s a headache. It’s often difficult to understand your client’s notes…”Did they mean fix the color in this frame or that one?” Additionally, you’ve got a sea of links floating around, leading to disorganization and confusion…”Wait, which is the latest version of the project?”Up to this point there hasn’t been a good alternative. Enter: Frame.io.Frame.io is an online collaboration tool that streamlines the video review process by organizing comments, video assets, and file versions all in one place. The app has been making waves over the last few months with love from TechCrunch, NoFilmSchool and FXGuide. In the words of the Frame.io founders:We replace the hodgepodge of Dropbox for file sharing, Vimeo for video review and email for communication, but that’s just a start…When I initially created an account and dove in, I was surprised at how easy Frame.io was to use. Simply create a project then upload your files. The app allows you to add comments via text or outline certain areas of any frame by ‘drawing’ on the video. In this regard, Frame.io beats the heck out of marker comments in NLEs. This overview video from Frame.io gives a quick look into how the software works.Frame.io currently supports hundreds of file formats including video, audio, images, and PDFs.What I Like Most About Frame.ioTop of the list, Frame.io is easy to use. Unlike other convoluted file sharing platforms, the app approaches video collaboration with a minimalist user interface, but is packed with the features you need for collaboration and video review. The app’s modern design puts the review process first. If you’re asking a client to jump into an app to review work, it’s important that the learning curve is nonexistent. They nailed it there.It’s the first app that makes video review feel like you’re watching and discussing the video in the same room… even if you’re a world away. I love the fact that comments show up real time, as they are added, similar in fashion to Google Docs.Additionally, the app utlizes keyboard shortcuts. For example, you can playback the video using the J,K,L keys on your computer. Double-tap them to double the speed. In a similar fashion to the rating system found in Adobe Bridge or Lightroom, users can give files a star rating to highlight their favorite shots. This is especially useful when uploading dailies and picking selects. Speaking of dailies…Frame.io FCPX IntegrationFrame.io recently launched an integration directly with Apple’s Final Cut Pro X editing app. Send all the clips in your project (dailies), selected clips, or your entire timeline to Frame.io with one click inside FCPX. The integration is free from the App Store, so this is a no-brainer for any video editors that use FCPX as their primary NLE. Take a peek:Is Frame.io Right for You?Frame.io is an app that every video professional needs, even if they may not know it… yet. Professionals have long needed a solution for seamless collaboration – both with other editors and clients.Surprisingly, getting started with Frame.io doesn’t have to cost you a penny. The free version, which allows you to work on a single project, offers uploads of up to 2GB of video files and collaboration with 5 users. Of course, this won’t cut it if you’re wanting to work on multiple projects or use Frame.io as a large-file storage service, but it’s certainly enough to get your feet wet with the app before moving into one of their paid plans.What do you think of Frame.io? Have you had a chance to try it out? Share your experiences in the comments below.last_img read more

Presidential Internet Marketing: Data Comparing Obama, Clinton, Edwards, Romney, Giuliani, McCain

first_imgHere are links to the Alexaholic graphs I have images of in the article. These links will always update to current data so you can see if anything has changed- Republican Candidates Graph- Democratic Candidates Graph- Barack vs. Mitt Graph So, I took the 3 leading democratic and republican candidates and visited their websites and did some other simple research to see what they were doing and what was happening on the Internet for each. All of the source data I gathered is listed at the bottom of this article. 3) All of the candidates scored reasonably well (80 or above) on the Website Grader Reports. Clearly the success of Howard Dean in using the Internet to mobilize grassroots support got the attention of everyone in politics and all of the candidates have spent some time (and I bet money) on making their websites effective marketing tools. But, the scores did show that a couple of the republicans could use some work. Copies of the individual reports are available at the bottom of this article.4) Only 2 candidates are making use of Google AdWords. Barack Obama and John McCain are advertising under terms like “presidential candidate” and “presidential election”. No one is advertising under the term “president”. That would be a gutsy move, I know… but I think once the mainstream media picked it up you could get a ton of buzz for it. Maybe someone will try it later when they are behind and the end of the race is approaching. Plus you could get a top rank with a low bid since you have no competition! I do give Barack Obama major points for being the only one to advertise under the search term “next president”.5) Interesting organic search results for “next president”. What I also find interesting is that in the organic search results on Google for “next president”, a Christopher Walken (loved him in Pulp Fiction) website gets the #1 organic ranking, the Dilbert Blog (who doesn’t love Dilbert) gets #4 and John Kerry (less loveable I think, but I still like him for being a Boston guy) gets #5. Clearly there is an opportunity for some of the major candidates to optimize around that term.Overall, I think Barack Obama gets my “vote” for being the candidate who is using the Internet for marketing his website best. He has the strongest traffic, has the most inbound links, he is doing the most with AdWords, and has the best Technorati ranking.Below are the data and reports I used as well as some links if you want to explore yourself:One of the tools I used to compile this data was the Website Grader on Small Business Hub. Below are links to PDF reports from the candidate’s Website Grader reports:- Barack Obama Website Internet Marketing Report- Hillary Clinton Website Internet Marketing Report- John Edwards Website Internet Marketing Report- Mitt Romney Website Internet Marketing Report- Rudy Giuliani Website Internet Marketing Report- John McCain Website Internet Marketing ReportSome of the other tools I used were:- Google – search engine- Alexa – Traffic Rankings- Alexaholic – Comparative graphs of Alexa data Topics: 1) The Internet marketing race within each party is pretty close. For each party, the sites for each candidate are seeing similar amounts of traffic, as well as similar stats on other key Internet marketing metrics. John Edwards was lagging behind Hillary Clinton and Barack Obama, but recently has been doing well and currently has more traffic than they do. For the republicans, the Internet race looks like a dead heat at this point. Of course individual candidates see some spikes on days where there is key news, especially when they announced their candidacy. But the general trend seems to be that they all have similar levels of traffic. Below are graphs of traffic for the major candidates, shown by each party. 2) The democrats are dominating the battle of the Internet. All of the major democratic candidates were well above all the republicans in website traffic by a big margin. It made me wonder if Alexa (or the Internet itself) is perhaps skewed with democrats. Or perhaps there is a large republican voting population that does not go online much? Or perhaps republican voters in general are less politically engaged and less likely to visit a candidates’ website, but will still vote? A graph showing the relative traffic for each party’s top candidate (in terms of website traffic) is below. The Republicans:- Mitt Romney: http://www.mittromney.com/- Rudy Giuliani: http://www.joinrudy2008.com/- John McCain: http://www.johnmccain.com/ SEOcenter_img I am not an overly political person. I actually enjoy reading about marketing, technology and Internet topics a lot more than politics. But all this election talk made me think that perhaps I should become more politically informed. After all, there is an election coming up. Then I thought, well what if I combined the topics I love with the presidential race? Maybe that would make me interested in learning more in depth info about the candidates? The Democrats:- Barack Obama: http://www.barackobama.com/- Hillary Clinton: http://www.hillaryclinton.com/- John Edwards: http://johnedwards.com Originally published Mar 13, 2007 11:11:00 AM, updated October 01 2019 Here is copy of the summary data I gathered in a spreadsheet.- Presidential Candidate Internet Marketing Data Here are some interesting highlights from my research: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Executive Summary: A CEO’s Guide to Online Marketing

first_img Marketing in any organization serves many functions, but as a CEO, you should be concerned with a few key performance indicators (KPIs) from your marketing team including lead generation, lead quality and cost of customer acquisition. 5. Social Media Marketing Think about your key business assets. You likely think of people and equipment, but in the age of online marketing, the database is a critical business asset. The most important lesson you can take from this article is that online marketing is not only about marketing; it is about gathering, analyzing and leveraging data to improve all aspects of your business. Your customer, lead and prospect database are the lifeline of your business and should be protected and integrated into business functions outside of marketing, including customer service and product development. The internet provides businesses with more data and information than ever before, and it is the companies that understand how to best harness the power of this data that will out-perform their competition in the coming years. Major Components of Online Marketing Marketing is Making Business More Data Driven   from Take a look at this short presentation and video for data that supports the success and growth of online marketing. Hiring Needs to Change HubSpot Internet Marketing HubSpot – Blogging is a multi-purpose tool for businesses. It is a simple way to post interesting information about your industry and your business and collect comments from customers and prospects. When thinking about a business blog, you should make sure it reads like a great trade magazine, not an advertisement. Business blogs help businesses develop thought leadership, drive leads, improve search engine rankings and generate inbound links. Online Marketing Data: . If you found this introduction helpful, I recommend checking out Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Additional Resources – When you search for keywords in a search engine, the links you see on the right hand side and at the top-most part of the page are paid, or sponsored results. Search engines charge businesses every time a person clicks a paid link to visit a business website.  Because of this pricing, it is important to have a marketing team that is skilled at lead conversion from PPC. This will help reduce lead and customer acquisition costs. 1. Search Engine Optimization (SEO) presentations – SEO refers to the process of improving your website to drive more and better quality traffic from search engines like Google and Bing. SEO has two main parts. One is on-page optimization, which is about making it easier for search engines to find and index your business website. The second part involves building authority online by working with other sites to increase the number of links that point back to your own business website, which influences how you are ranked by search engines. Marketing Strategy Over 50 Marketing Charts and Graphscenter_img , has many moving pieces.  But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. As a busy CEO, you likely don’t have much time. Because of this, we have condensed the important elements of online marketing into a brief executive summary. If you are reading this and are not an executive, I encourage you to share it with the executive team in your organization. Online marketing helps to reduce these costs and improve efficiencies for these KPIs as well as others. To put it as clear and simply as possible, a CEO should care about online marketing because: 4. Business Blogging for more detailed information about building an online marketing-focused business. Leave the details of keyword selection, content creation and social media engagement to your marketing team. As a CEO, it is important that you understand the broader components of online marketing and how they work together to drive lead and customer growth. Topics: “Online marketing reduces marketing costs while improving lead quality and volume, and provides detailed metrics for measurement and further improvement.” As a CEO, you probably don’t find yourself amidst the tactical details of marketing, but you are likely involved at some level in the staffing of the marketing department. Understand that the skill set for today’s marketer is changing. When hiring new marketing stars for your organization, you should look for people with a hybrid set of skills. New marketing team members need to be able to create and organize compelling content like a journalist. However, they also need to understand how to connect this content with business objectives and leverage data from web analytics and customer relationship management (CRM) software to iterate and make continued improvements. These are the marketers you need to help grow your business in a world of increasing online marketing domination. Think about these skills as you interview your next marketing hire. Online marketing, or inbound marketing as well call it at 3. Email Marketing online Marketing Hubs – Social media isn’t about teenagers playing on Facebook. It is about business prospects using networks like LinkedIn, Twitter and Facebook to research new vendors, learn, connect with potential partners and much more. Social media finally gives a a way to map and influence word-of-mouth marketing in a way that has never existed before. – On the web, an email address is an incredible piece of information. Email connects people with social networks, friends and businesses in which they are interested. Email marketing, like most forms of online marketing, comes down to the issue of relevancy. Does your prospect want the information you are sending them?  Email marketing is one of the most cost-effective lead generation methods online, so investing in the right email service provider and email marketer can facilitate big business gains. as well as our HubSpot’s 2010 Online Marketing Blueprint Why Online Marketing Is Important Originally published Jul 13, 2010 12:30:00 PM, updated October 20 2016 Social Media Statistics: 2. Pay-Per-Click Advertising (PPC) View morelast_img read more

Avoiding the Queue: Brick vs. Click [Cartoon]

first_imgAn ecommerce marketing cartoon. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Free Download: eCommerce Marketing eBookcenter_img Originally published Jan 20, 2011 8:00:00 PM, updated July 03 2013 Ecommercelast_img read more

How to Leverage LinkedIn to Market Your Business with @LewisHowes [@InboundNow #10]

first_img or LewisHowes.com If a group already exists in your niche, Lewis recommends creating a new group but geographically focus it in your own area.  On Becoming a Trust Agent with Chris Brogan What are people still getting wrong? , and a professional speaker, who covers a number of social media topics but mostly focuses on how individuals and companies can better leverage LinkedIn. Using LinkedIn for Business Best Practices with Lewis Howes Originally published Mar 3, 2011 12:01:00 PM, updated October 20 2016 A two page document that you mail into a company doesn’t cut it anymore. Linkedin Answers Podcasting for Business & Email Marketing Best Practices with Christopher S. Penn Make sure your LinkedIn profile is filled out 100%.  To Join or Create? LinkedWorking This is a great way to grow your network and potentially gain a future referral or a client. How to Rock Your Facebook Fan Page with John Haydon You need something that houses all of your skills and makes it as easy as possible for the company looking to hire you to do their research. Past work experience Where to start with LinkedIn LinkedIn Doesn’t Work Give the best answer overall and DON’t sell in the answer. To grow a Linkedin Group (much like a Facebook Page) you must continually share out useful information and spark conversation with members. The headline of your profile In this episode of Inbound Now, we are joined by Lewis Howes. Lewis is the author of two books Company Pages on Linkedin The company pages are still in their infancy, but Lewis think they might “be as powerful, if not more powerful than the Facebook Page probably in the next 6 to 12 months” with some of the changes LinkedIn has on deck. This will be an interesting turn of events if this happens. Gauging Online Influence with Jason Keath of Social Fresh How to Market Smarter, Faster, and Cheaper with David Siteman Garland How to build these activites into your daily workflow Recommend one person per week. SportsNetworker.com How to leverage Linkedin Groups , founder of First define your goals. What are you doing on linkedin? Are you building an email list, or you trying to drive leads, traffic? Spend 45-60 minutes a week answer questions Add keywords in five main places in your LinkedIn profile: Bottom line: Provide value.  Develop one question per week and send in to at least 50 qualified people for response. Increase the odds that LinkedIn searchers will find your profile :center_img Linkedin Content Strategy for Groups E-mail and ask a compelling question to three people I want to know better LinkedIn is your Resume on Steroids Topics: In the specialties area . Some of Lewis’s daily/weekly LinkedIn activites include: Video in Your ProfileYou can add in video to your LinkedIn profileby following Lewis’s tutorial. For a preview of what this looks like take a look at Lewis’s profile.  LinkedIn SEO The morale of the story, create a company page on LinkedIn and have it up to date and optimized. How Small Companies are Evolving with New Technologies with Phil Simon LinkedIn Marketing This is because these people set up their profile and let it sit for months and didn’t do anything with it or reach out and connect with other like minded people on the network. and For the full transcript and audio from the show head to:  LinkedIn Master Strategies “When you think about it for a second, when other professionals or businesses are asking questions on LinkedIn, they have a specific pain point at that moment. How do I build a website? How do I do this, how do I do that? My IT’s down, and this and that, right? They have a specific pain point that needs to be solved right now. If you can offer them the best resource, the best answer, the best information and be extremely helpful to them, without trying to sell them but just being helpful, that’s the most targeted buyer or anyone who’s going to hire you at anytime is when they’re asking a pain question. ” “If it’s not filled out 100%, if they’re aren’t recommendations of people vouching for you, showing some social proof or creditability about what you’ve done before, you don’t have a picture, if you just don’t have anything, if you have misspellings, things like that, then it’s just going to look pretty poor. So you want to make sure you have it filled out 100%.” Leverage the Answers section of LinkedIn. In the summary This time around we chat about: Share free webinars, free whitepapers, great links, and other content that will resonant with your audience. Don’t blatantly sell, or your group is destined to suck. Follow up with a brief reply privately with the person who asked the question and let them know you would be happy to help them with anything else pertaining to the issue. On your Company Page right now you can add reviews/recommendations to your products page, add in videos, and link back to your site. Past Episodes The age old question still looms, “Should you create a group on LinkedIn or just join them?” People are raising there hands and asking a ton of questions on LinkedIn.  One of the biggest complaints Lewis sees is people exclaiming “LinkedIn Doesn’t work!” Enter to win a signed copy of Lewis’s Book! Lewis recommends joining every group possible in your niche. This is to get a feel of which groups would be worth investing some time in and which are just full of spammers. When you find groups that are bubbling with thoughtful conversation, jump in and start asking and answering questions. on Twitter A Daily Workflow on Linkedin The same principles of real life networking also apply on LinkedIn. If you were to go to a networking event and not talk with anyone, do you think you would built any relationships or potential business leads?  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Reach out and connect with 5 influencial people @LewisHowes Stop Marketing and Start Engaging with Scott Stratten Current work experience Connect with Lewis Online Some common mistakes to avoid last_img read more

Why Marketers Should Forget Frameworks & Think Outside the Box

first_img marketing campaign Then, for the big finale of the lecture, Dan explained that, just like all other great frameworks, FN and LN had acronyms. He revealed that the FN acronym for Design, Adoption, and New product was DAN, and the LN acronym for Attitude, Research, Image, Education, Learning, and Yield was, of course, ARIELY. Naturally, FN stands for First Name and LN stands for Last Name. Whatever you decide to do, just make sure you keep an open mind when you face your next marketing challenge. Take a lesson from Dan Ariely, and don’t let the joke be on you. Inbound Marketing Frameworks Stifle Creativity Here are some ideas: A Lesson About Frameworks Dan shared a video on his . Company, Collaborators, Customers, Competitors, and Climate – these are important tools for evaluating the background of a situation before diving in to solve your marketing problem. But Dan Ariely, famous author of blog . To hear the story in Dan’s own words, check out his Instead of following a specific framework exactly, expand upon the factors it includes. This way you can build off of a solid foundation and still make sure you cover everything you need to take into consideration in order to fully evaluate the situation. Collaborate with another person and see if you take different approaches to the same situation. Figure out what reasoning you’re each using and try to determine what components of the other person’s approach you should incorporate into your own. marketing in which he tells the story of the “most interesting teaching experience” he’s ever had. He was teaching an introductory marketing class to MBA students at MIT, and he opened up the class by explaining that he was not interested in the textbook, and would teach them other things. As the class continued and he seldom referenced the textbook principles, his students began to complain with growing frequency that they wanted to learn marketing frameworks. So Dan decided to teach them a lesson.center_img “The point is that we often can create frameworks, and even though I made fun of them, the fact is, we create these frameworks, and at the moment when we think about them, they make obvious sense. And the way you think about it is, what else could it be? And if it doesn’t get you to think differently, how useful is it? And those things that look so intuitive are often not very useful. The other point is that we can all often force the world into some framework without it being very useful, and by doing that, we often don’t look at the nuances and don’t evaluate situations close to each other.” Topics: Try to view the situation from the perspectives of others, like your customers or co-workers. Compare what you think their perspectives would be with your own perspective. For those of us who have taken any sort of marketing course, the 4 P’s and the 5 C’s are nothing new. Product, Price, Place, and Promotion give us 4 dimensions over which to analyze the scope of any given Predictably Irrational: The Hidden Forces That Shape Our Decisions Originally published Jun 16, 2011 8:00:00 PM, updated July 11 2013 , has a question. Are these frameworks really all that useful? So what’s the takeaway here? Sometimes you need to think outside the box. Broaden your perspective, and look at the big picture. If you just focus on fitting everything perfectly into where it belongs and following exactly the guidelines outlined for you by a textbook or some acronym, you’re probably missing something, and it might be something important. Dan questions how useful a framework could be if it doesn’t get you to think differently. So take the time to reevaluate the frameworks you use, and ask yourself, “How could I look at this information in a new way?” video The students were thrilled and paid close attention as Dan spent the class explaining that there were two important frameworks, FN and LN. The FN framework consisted of 3 principles: design of the product, adoption of the product, and new product cycles. The LN framework had 6 components: attitude, research, image, education, learning, and yield. He and the students had a lively discussion about each of these elements, why they were important, and how they help us organize our thoughts when thinking critically about At this point, maybe you’re laughing — or maybe you’re marveling at Dan’s creative sense of humor — but that’s not the lesson here. As Dan explains: Marketers: Think Outside the Box! . Do you think outside the box? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Dance Steps for Marketers: How to Improve Customer Interactions

first_img Dell: Runkeeper checked in with me (thankfully in a non-judgmental way) after I signed up for their service but it failed to track any fitness activities. Who does it well? Knewton* Behavior doesn’t change on a whim. If a customer has been using your service in a reliable pattern and then drops off, it’s safe to assume that something’s up. Reach out to them to offer help, or ask for feedback in order to prevent customer churn. For Their Usage Drops Off Foodler: Originally published Jul 18, 2011 5:05:00 PM, updated October 01 2013 , an online learning platform, this kind of adaptability is central. Its course material automatically adapts to each student’s strengths and weakenesses as he or she moves through the program. The result is an individualized electronic textbook and personalized experience for each student. listen to the community A number of companies have become really good at thanking Topics: Not all customer communications need to be explicitly stated. Marketing is at its most powerful when it adapts to the choices customers make. Whenever possible, This is just a starter list. There are a number of opportunities for you to understand your customers’ motivations and needs better. What other examples have you seen of marketers allowing their customers to take the lead? They Demonstrate Interest in a Certain Page or Category leverage analytics are both known for the advanced user recommendations they provide to customers. It’s hard to mention adaptable content without bringing them up, but there are plenty of other examples to be found. and One of my first surprising experiences on Twitter was receiving a genuine thank you and small gift certificate after raving about the joy of ordering food through Foodler. Dell takes this to another level. According to Manish Mehta, Dell’s vice president of social media and community, Dell has 40 staff members dedicated to Twitter customer response. They actively Here are few indicators to watch for in your customers’ lifecycles as well as some examples of companies that have made good dance partners.center_img customers who have helped spread the word via social media Hunch Social Media marketing is customer-driven Amazon . Consumers decide how and when they want to interact with companies; not the other way around. If you are a marketer, chances are you have a strategy for how this month will go. You have a set of collateral to develop, some e-communications to send, and maybe even an event to run. Undoubtedly, each of these steps are carefully planned out. But how adept are you at reacting when your customer takes the lead? Inbound Marketing A Twitter application that reminds users when their queue is empty. to understand the content customers download from your site or the items they purchase, and segment those users based on their interests. . Step one is thanking advocates as their posts go up. A more advanced play? Keeping track of those advocates and rewarding them over time with exclusive first looks or other benefits. Who does it well? Runkeeper*: A couple of years ago, my father taught me to dance. It was several months before my wedding, and my usual method of jumping around wildly just wasn’t going to cut it. Anyone will tell you that the hardest part about learning the waltz is noticing when your partner is leading you somewhere. The challenge is in paying attention to slight nuances amid a flurry of other steps. Today’s [Disclosure: a couple of the examples below are Performable or HubSpot customers. They’re marked with an asterisk.] and empower them to make decisions that help shape future products or marketing. Timely.is: They Advocate for You in Social Media Who does it well? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Answers to Your Top 11 Questions About Email Marketing #EmailSci

first_img Originally published Jun 15, 2012 12:30:00 PM, updated October 30 2019 Topics: The first two links called out in orange both lead to the same landing page, but they are accompanied further down the email with a second call-to-action that encourages the recipient to reconvert on more bottom-of-the-funnel offer — a free trial of our marketing software. Both of these links work together to help us meet our reconversion goals, so however our recipients choose to interact with this content, we’re happy campers! 9) What is the difference between a paid and organic email contact? Is one better than the other? An “organic” email contact is someone who chose to subscribe to emails from your company by clicking on a subscribe button on your website, filling out a form on one of your landing pages, or otherwise indicating their willingness to receive your emails. A paid email contact is someone who didn’t indicate they wanted to receive email from you, but whose contact information you purchased.As for whether one is better than the other … yes, organic email contacts are way better than those you pay for. We’ve written an entire blog post on this subject , but in a nutshell, those who opt in to receive your email communications are more interested in your company than those you pay for, are less likely to mark you as SPAM, will unsubscribe at a far lower rate, and as such, your email deliverability rates and sender reputation won’t get totally annihilated. 10) Any tips on how to comply with the CAN-SPAM Act? Definitely. There are four main points that are important for email marketers to remain compliant with CAN-SPAM:Don’t use misleading, deceptive, or falsified information in your ‘From,’ ‘To,’ or ‘Reply-to’ fields, email subject line, or routing information. Clearly identify who the email is coming from — be it your company or a specific employee within your organization — and make sure your subject line accurately describes the contents of the email.Include your company’s physical address in every single email you send out. These are typically placed in an email’s footer.Include an easy to find unsubscribe link in every single email, and make sure to honor unsubscribes promptly and completely. “Promptly” is defined as within ten business days (but try to be speedier than that), and “completely” means that you do not sell or transfer their email address to any other lists after the unsubscribe is complete.Make sure the Email Service Provider (ESP) you’re using is reputable. If something illegal does go down with your emails, both your ESP and your company can be held responsible.Check out our blog post on the laws marketers need to know to avoid legal backlash  if you want to learn more about CAN-SPAM. 11) What are marketing automation tools? Is there a particular marketing automation tool that HubSpot recommends? When referring to email marketing, marketing automation tools help marketing departments like yours carry out automated email campaigns efficiently. They can integrate with your CRM to track the actions and behaviors of your leads, and can launch email campaigns based on these behaviors or other triggers you set, such as download history or other forms of lead intelligence. Marketing automation tools are critical to carrying out your lead-nurturing campaigns, and they can also help you monitor the performance of your email campaigns so you can continue to make adjustments that improve your performance. As to whether we recommend any marketing automation tools, well, we’re obviously partial to our own marketing automation software 😉 What email marketing questions are still on your mind? Image credit: bilal-kamoon On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So juicy, in fact, that some equally juicy follow-up questions came rolling in from those listening to the webinar.So we read through them all (yes, we actually read your questions!) and pulled out the 11 questions that were asked most frequently, and we thought everyone would benefit from hearing a little bit more about. So here they are, your top email marketing questions from Wednesday’s webinar, answered! 1) Should an email come from a person or a business for a better open rate?  This is an excellent question because it’s the subject of ongoing debate amongst email marketing — and that’s because there’s not one right answer that works for everyone. We performed an A/B test of our own, in fact, to see whether emails sent from the lovely Maggie (one of the people responsible for yesterday’s webinar, in fact!) performed better than emails sent from HubSpot:As you can see, the treatment’s 0.96% click-through rate beat out the control’s 0.73% click-through rate — which also yielded us 131 more leads than our control. So it seems that for us, emails sent from a real person’s name are more likely to get clicked than emails sent by a company’s name.Thing is, there’s a case to be made for the fact that your email recipients might know your company better than they know an individual within your company. We get that. That’s why it’s critical to perform an A/B test like this for yourself to determine which method is best for you. 2) How many characters do you suggest for the subject line of an email? While some email clients display a bit more subject line characters than others, shoot to keep it under 50 characters, especially because many recipients will be reading on mobile devices that display even less of the subject line — often 20 characters or less. To deal with this discrepancy, make sure the beginning of your email subject line gives the recipient enough information to understand the contents of your email, just in case your subject line is cut off a bit prematurely. 3) Does using numbers or special characters in an email’s subject line impact its open rate? Yes, though not enormously so. As detailed on the webinar , ampersands, brackets, and parentheses showed slightly higher click-through rates when included in the subject line, while things like question marks and hashtags (pound signs, if you’re still living in the 20th century) did appear to have some negative impact. When it comes to symbols like these, it’s not something that’s going to make or break your open rate, but if you can avoid the overzealous exclamation point, do it — especially because exclamation points often trigger emails to go into SPAM folders. Your subscribers are likely already desensitized to the typical displays of feigned emotion, so exclamation points and excessive use of capitalization will probably have no positive impact on your email. 4) What is considered a decent click-through rate for an email? This is going to depend on what type of email you’re sending. As we’ve previously reported , transactional emails such as order receipts or confirmations have the highest click-through rate, followed by newsletters, with promotional emails having the lowest CTR of all. It makes sense — think of how much more engaged a brand new customer is with your brand (someone who might receive an order confirmation email), compared to someone who is just periodically staying up to date on your brand (someone who might receive a newsletter), compared to a lead (someone who might receive a promotional email). So a decent CTR for you is going to vary depending on what type of email you’re sending, and to which list.That being said, eMarketer published the average email click-through rate of emails in North America, and found it was at 5.5% in Q3 of 2011 , up slightly from the previous quarter. The thing is, this is across all industries and email types — so the data isn’t necessarily a proper benchmark for every marketer to measure their emails by. The key is to continue testing variables in your emails that will help improve your click-through rate, and I’d start with list segmentation . Segmenting your email lists is some seriously low-hanging fruit, and has shown to improve email relevance by 34% . And you know what more relevant content means — more clicks! 5) Is the click-through rate of business emails higher on mobile devices than on computers? MarketingSherpa  cites a case study in which click-through rates for a company’s email marketing increased a dramatic 53% after the company optimized their emails for mobile. Talk about results! While that might be on the dramatic end of the spectrum, the fact of the matter is that when your company optimizes its emails for mobile, your click-through rates will rise. Believe it or not, not every company has  optimized their email marketing for mobile . And mobile optimization is a critical component of your email marketing strategy — according to Comscore , 70 million Americans utilize mobile email, and 43% of those users are checking their email on their mobiles four or more times per day. If you were listening to the webinar, you remember Dan pointing out that 80% of users in his data indicated they utilize mobile email. If you want to increase your mobile click-through rate, make sure every email you’re sending out is optimized for mobile, because your audience IS there. 6) What is considered a decent unsubscribe rate? The short answer?  Under 1% . Aside from being generally trustworthy, you’ll be able to achieve this rate by only using opt-in email lists, properly segmenting your lists, only sending relevant content at an appropriate sending frequency, and religiously honoring unsubscribes. Not sure if your practices are considered trustworthy? There’s a free service by Return Path called Sender Score that will tell you.And remember, unsubscribes aren’t all bad! When recipients do unsubscribe, consider it a natural list cleanse — after all, for the health of your Sender Score, you don’t want to be sending emails to those who don’t want to receive them. If your unsubscribe rate stays under 1%, don’t let those disinterested few get you down! 7) When should I be sending my emails?  There are really three frequency measurements you should consider, backed up by data from HubSpot’s Dan Zarrella : Time of Day – Dan Zarrella’s data showed emails sent at 6 AM had the highest click-through rate. Emails sent from 10 AM-12 PM showed another small spike, and the later the time in the evening, the higher the click-through rate climbed. Day of the Week – Experimenting with weekend emails could benefit your business, perhaps due to the lack of other competing emails coming through on Saturday and Sunday. Zarrella’s data showed the lowest click-through rate (and highest unsubscribe rate!) occurred on Tuesday, with Wednesday and Friday coming in as the weekdays with the highest click-through rates. Number of Days Per Week – Zarrella’s data showed that click-through rates decrease the more emails you send in a given campaign, so our best practice here is to “chill” a bit. Space your emails out so your subscribers don’t feel bombarded. We’ve also written a blog post that outlines the steps you can take to perform your own email sending frequency test — check it out ! 8) If there are multiple links in your email copy, how do you balance the attention you give to each of them? It’s never a bad idea to include multiple links in an email, since each link is a call-to-action that could reconvert your email recipient. That said, you don’t want those calls-to-action to compete with one another, which is why it’s crucial that you decide exactly what it is you want your email recipient to do upon receiving your email. That way, none of the links are competing with one another for attention — they’re all contributing to the same goal! For example, when we send an email, we have multiple links contained therein, but they all help us reach our end goal of reconverting recipients and moving them further down the sales funnel:center_img Email Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more