Government and EU must deliver aid package immediately to beef farmers – McConalogue

first_imgCharlie McConalogue TD has called on the government to take positive action to support the argi-sector as the crisis in the industry continues.The Fianna Fáil spokesperson on Agriculture explained, “The beef sector and suckler farmers are at their wit’s end. With prices on the floor and potential armageddon starring them in the face from a no deal Brexit, the government must immediately take swift action to safeguard the sector.“Fianna Fáil successfully passed a private members’ motion with 14 policy actions in the Dáil last month to highlight the urgent actions needed to safeguard the livelihoods of farmers’ in the beef sector. “This included immediately requesting Brexit mitigation funding for farmers, specifically exceptional and market disturbance aid for beef and other vulnerable sectors under CAP’s Common Market Organisation Regulation.”He added that beef farmers have incurred severe losses since last Autumn and require direct EU and State assistance now.The IFA has estimated that beef farmers have already incurred price losses approaching over €100 million as the impact of Brexit has hit.“Any such compensation scheme should include all finished animals including dry cows. It is important to include all parts of the finishing sector to any such scheme in order to restore confidence to the market. “The government cannot continue to ignore farmers in every village and town across the country. They are crying out for supports and they must be provided with such supports,” concluded Deputy McConalogue.Government and EU must deliver aid package immediately to beef farmers – McConalogue was last modified: April 30th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:beefCharlie McConaloguedonegalfarmerslast_img read more

Alex Cabagnot to miss few San Miguel games as he recovers from surgery

first_imgIs Luis Manzano planning to propose to Jessy Mendiola? TS Kammuri to enter PAR possibly a day after SEA Games opening BREAKING: Corrections officer shot dead in front of Bilibid Sports Related Videospowered by AdSparcRead Next Cabagnot suffered a broken nose in December of 2016 after getting hit by Meralco forward Cliff Hodge in an accidental collision.“I have to get clearance from the surgeon, every two weeks they have to see if it’s healing correctly because they have to observe it,” said Cabagnot after San Miguel’s practice Wednesday at Acropolis Clubhouse.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSSEA Games: Biñan football stadium stands out in preparedness, completion“I have to wear a mask for the first three months and we’re going to go from there. Hopefully I can help expedite the healing process, God willing.”Cabagnot added that he was supposed to have surgery on his nose when San Miguel got eliminated in the Governors’ Cup quarterfinals in November but he had to postpone it because of his commitments. ‘Excited’ Terrence Romeo out to cherish first PBA finals appearance PLAY LIST 01:30’Excited’ Terrence Romeo out to cherish first PBA finals appearance00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss LATEST STORIES Hotel management clarifies SEAG footballers’ kikiam breakfast issue Private companies step in to help SEA Games hosting LOOK: Joyce Pring goes public with engagement to Juancho Triviñocenter_img SEA Games: Biñan football stadium stands out in preparedness, completion Rafael Nadal withdraws from Brisbane to focus on Australian Open Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—San Miguel will start its bid for a fifth straight Philippine Cup with a shorthanded starting five.Point guard Alex Cabagnot is set to sit out the Beermen’s first few games of the PBA 2019 season to allow his broken nose to get a full recovery after getting surgery in December.ADVERTISEMENT MOST READ Don’t miss out on the latest news and information. SEA Games: Biñan football stadium stands out in preparedness, completion The 36-year-old point guard is an assistant coach with University of the Philippines in the UAAP and was also part of Gilas Pilipinas that competed in the last leg of the Fiba World Cup Asian Qualifiers.And these delays were what caused minor complications on the injury.“I want to play but it’s like a freshly broken nose,” said Cabagnot. “It’s freshly re-fixed from before. The procedure took longer than expected because it has been two years since it happened so there’s calcium buildup and a bone has formed that deviated in a way.”ADVERTISEMENT View commentslast_img read more

Priyanka Chopra steals the show in Mary Kom

first_imgThere sure is something about Mary Kom. What a pity you can’t say the same thing about Mary Kom. The biopic, starring Priyanka Chopra as the five-time world champion and Olympic medallist Indian boxer, is among the opening night offerings at the Toronto International Film Festival on Thursday, with the Bollywood star in attendance for the screening, which is also the film’s world premiere.Mary Kom, directed by Omung Kumar and produced by Sanjay Leela Bhansali, traces the story of the Indian boxing heroine from childhood to herfourth world championship title in Ningbo, China. It’s a remarkablestory, almost tailor-made for the big screen, complete with courage,persistence, determination, adversity and a stunning comeback followingmotherhood. Throw in moments of tenderness and frenetic boxing action,and the script should have virtually written itself.Priyanka is left to carry the film almost entirely on her super-fit frame and she obliges with a knockout performance. Instead, Chopra is left to carry the film almost entirely on her super-fit frame, and she obliges with a knockout performance. The lack of physical resemblance between the real Mary Kom and the actress is inconsequential as Chopra gets completely into her role. She transitions effortlessly and convincingly from a schoolgirl in pigtails to a battle-hardened mother of twins, hungry to get back into the ring. And in the ring and in training, she looks like the real thing.Chopra is ably supported by Darshan Kumaar, who plays her footballer husband and supportive anchor Onler. But many others are weighed down by awkwardly scripted situations and weak lines, some of them so corny and old-fashioned that the 1980s are calling to ask for their cliches back. The director seems more capable than a Mary Kom left hook at battering any trace of understatement, subtlety or nuance into submission.advertisementA scene where the boxer narrates to a journalist the challenges she and her fellow athletes face and the lack of support from sports officials, stands out – not in a good way, looking forced.Ditto for an episode where some of Kom’s teammates accuse a boxing federation official of sexual harassment – this is too serious to be just a dramatic device, yet he apparently redeems himself simply by cheering Kom in the final bout of the film.If the film touches your heart despite all its flaws, it’s thanks to Chopra’s acting chops and stunning stunts, and of course, the inspiring real-life triumph of a girl from rural Manipur. The music is catchy and the locations showing Manipur, and later, Manali, where Kom goes for her grueling post-pregnancy training, are eye candy. It’s ironic that the film opens with what seem like dozens of “brand partners” flashing across the screen, and yet apparently few were interested in supporting the real Mary Kom, who is shown struggling to earn money even after winning three world titles.Mary Kom ends with a slide referring to the boxer’s dream of winning gold for India at the 2016 Olympics – more proof that this remarkable woman refuses to settle even for perfection.Nor, going by her winning performance in this film, does Chopra, for much less. Why, then, should the audience?last_img read more

All Hail The (New) Twitter Elite List

first_img The Twitter Grader algorithm has withstood a fair degree of scrutiny — exacerbated by the fact that the rankings generated don’t always agree with some other “top user” lists that rank purely on the number of followers.  But, one factor in the algorithm that has generated some debate is the reduction in grade that occurs when a given twitter user has a low follower:following ratio.  This is when (on a relative basis) a user has a lower (or equal) number of followers than the number of people they are following.  Stated different, on average, users who are following a bunch of people get a lower grade (all other things being equal).  The common complaint about this is “why would you penalize users that are following other users — doesn’t that go against the spirit of social media sites like twitter?”.  This is a fair question.  And, I have a reasonably fair answer:  One of the surest signals of a low-authority twitter account is that it has a very low follower/following ratio.  Using the follower:following ratio in the algorithm works great — except when it doesn’t.  Like when power users  like Guy Kawasaki ( .  (Oh, and for the record, my Twitter Grade dropped .  Guy’s a highly connected, highly engaged, highly authoritative twitter user (and I’d say that even if I wasn’t a raving fan, which I am). Twitter Grader Originally published Jan 12, 2009 2:32:00 AM, updated October 20 2016 Want to learn more about using Twitter for Marketing and PR? Download the free webinar The problem is, it can be a bit difficult to tell the difference between a spammy twitter account that is using automated follows and a high quality, authoritative account.  It took some near-sleepless nights, but, I think I’ve finally figured it out.  Finally, the Webinar: Twitter for Marketing and PR Twitter Marketing ). State of the Twittersphere after this algorithm update — which is also as it should be).  Twitter Grader algorithm has been improved  is a tool that measures the authority and reach of a twitter user.  It has really taken off since it’s introduction a few months ago.  The software has now graded over 900,000 individual twitter accounts and gets used over 20,000 times a day.  The Twitter Grade is a score from 0–100 based on the power and authority of a twitter user.  It is used to build the list — a compilation of the top twitter users.  (We also generate a list of the top  — and a few new surprises.  @guykawasaki .  Significantly.  In addition to the existing factors, Twitter Grader now looks at the degree of Topics: a given twitter user has.  It looks at how well a given user is fostering conversations in the twitter community.  Clearly, Guy is really, really good at fostering conversations.  So, Guy is back on the Twitter Grader elite list of top 100 twitter users, where he belongs.  So are a bunch of other powerful twitter users geographic location Twitter Elite @onstartups ) don’t make it into the Top 100 list.  Twitter is all the rage as illustrated in this report on the Clearly, there was something wrong with the algorithm Happy twittering. report.  The information in this report is based on data from Twitter Grader. a lot Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack twitter users by keyword and by engagement for tips and tricks to drive inbound marketing using Twitter. If you’re a power user on twitter and think your grade and ranking was too low before, please try it again.  And, if you’ve got ideas for how we might improve the software and make it more useful, please leave a comment. And, if you’re looking for me , you can find melast_img read more

Happy Holidays From HubSpot! [Video Card]

first_img Topics: Originally published Dec 24, 2010 8:00:00 AM, updated October 20 2016 Naturally, the best way to do this is by showing the different faces behind HubSpot. Watch our video card to see those faces and read our message. We hope you enjoy watching it as much as we enjoyed making it! Thank you for your ongoing support and passion for inbound marketing. We are lucky to have you as a part of our community! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 2010 has been a great year for HubSpot The HubSpot Team Happy Holidays, Holiday Marketing — all thanks to you! Our community has inspired each one of our teams to work hard, experiment, and embrace constant learning. With the holiday season in full swing, we at HubSpot wanted to say thank you and send warm wishes your way!last_img read more

Optimization Testing: Don’t Obsess Over Conversion Rates

first_img Gross margin Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Revenue per visitor Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp More traffic was driven to your site, conversion rate decreased, revenue increased Conversion Rate Optimization @getelastic More people purchased, but a percentage would have purchased anyway without the discount Pre-checked email opt in test: What does conversion rate mean, anyway? Price and promotions test: Like this post? Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia. It can cause you to draw the wrong conclusions about success, and apply the wrong elements to your site which can actually cause you to Revenue Originally published Jun 6, 2011 7:30:00 PM, updated October 20 2016 . Linda is chief blogger at the Email price, promotions or coupon test: The cure for conversion rate myopia is to embrace the other important metrics, like: More people initiated checkout, but abandonment the same because the real problem lies in the funnel do is entice the visitor to stay on your site for more than one page view. This means a successful home page test reduces bounce rate and wins a higher percentage of clicks deeper into your site. can Know a Test Page’s Goal Some sites’ conversion goals are a completed “contact us” form, for example. In cases where there is a very short conversion funnel, home pages may have more influence on the holy-grail-conversion for your business. While it’s always important to measure conversion rate improvement with any test, it’s not the only (and not always the most important) metric to consider in testing. There are different data points you can use to construct a conversion rate, but essentially it is expressed as the number of conversion actions (sales, completed forms, Facebook Likes, email sign ups, etc) divided by the number of visitors. Where conversion rate can become convoluted is when you have to decide whether a conversion rate applies to total visitors or unique visitors, or to a particular traffic segment (e.g. exclude customers outside of your shipping area). Other examples of analytics relationships: More people signed up for email, but reported your messages as spam because they signed up unwittingly More people purchased the item, but more tried to refund because item wasn’t explained truthfully, negative reviews suppressed money. Merchandising test:center_img Get Elastic Ecommerce Blog Elastic Path Software . lose For most folks, the conversion goal measured is sales. So a home page test would be tied to ultimate sales. But is it fair to hold, for example, a banner on a home page responsible for higher or lower conversion percentages? The home page is simply one page in a long conversion funnel. Unless you can purchase directly from the home page, it does not influence ultimate conversion. What a home page  Margin per customer Remove negative reviews test: Banner ad test: Repurchase rate More people bought, but items per sale were lower – profit did not increase This is a guest article written by Linda Bustos, director of eCommerce research for Cart button test: It’s always important to consider the revenue improvement, not just conversion rate improvement. Removing product recommendations from shopping cart pages, for example, may improve conversion by 20%, but if average order value fell by 30%, it’s not a winner. Average order value Are you measuring the right thing with your website optimization tests? Items per order and Margin per visit (profit) The Other Other Metrics Revenue less returns Return rate Understand the Relationship Between Metrics Lifetime customer value The challenge is, some of these gold nuggets of data are not available from your analytics tool out-of-the-box with Google Analytics. (Some tools like Yahoo Web Analytics and Omniture allow you to import COGS – cost of goods sold – for example). You may need to integrate your data sources together to get a clearer picture. At the very minimum, you should be looking at revenue, revenue per visitor and average order value. More people bought, but at a lower price – profit did not increase @roxyyo , the Internet’s most read eCommerce blog. You can find Linda on Twitter Topics:last_img read more

Does Your Marketing Strategy Align With Your Goals? A Story

first_img Goal Setting This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.The way you go about setting goals is all wrong.You may not even be aware of it. And the kicker is that it’s not even your fault. You have faulty wiring. (Don’t worry, we all do.)You’re conditioned to attach expectations, as unrealistic as they may be, to any goal you set for your business. Even worse, your knowledge bias renders you clueless to your own faults. You’re taught that setting goals is a venerable investment of time. It’s a sign of ambition and a prelude to success. But what happens when your expectations are what’s keeping you from your business goals?Below is an all-too-common tale of a (fictional) company that waits too long to adjust its marketing strategy to align with its goals.The Story of Prospect PetePete needs more customers. As marketing manager of a B2B software, he’s been under pressure from his CEO to increase sales by the end of the year. After a disappointing first quarter and a slow start to Q2, Pete’s boss is willing to give him a little time to turn it around. “To make up for this slow first half, we’re going to need big numbers in Q4, Pete,” says Craig the CEO. “Our growth has slowed. I need you to triple sales starting in October. Let’s end the year strong and set ourselves up for a big 2015.”At that point, the marketing team was generating about 20 new leads every month. And of those 20, five converted into customers. At this conversion rate, Pete and his team needed to generate around 60 leads a month to triple sales and get 15 new customers every month from October onward. Because their persona engages heavily online, Pete knew they’d finally need to restructure their online presence in order to drive the volume of website visitors necessary to fill the top of the sales funnel with more quality prospects and generate more conversions. Luckily, Pete had been keeping up with several industry-leading marketing blogs and is pretty well-versed in the techniques necessary to drive more business online. He knows from reading these blogs that they’ll need to start publishing more content, and that it takes time (usually around three months) to start gaining traction. Pete tells his boss that he recommends they invest in a marketing software like HubSpot to really transform their overall presence. After briefing him on the software, Pete’s boss says, “Well, since it’s only April, and we’ll only need three months to get up and going, let’s hold off on that expense until July.” Pete reluctantly agrees.Unfortunately for Pete, his interpretation of his findings has him way off base, and as a result, his understanding of the timetable necessary to achieve the company’s goals is all wrong. He’s set himself, and the company, up for failure.Where it All Went WrongPete’s first mistake is a common one for companies who are evaluating a software for the first time.He earmarked three months to start gaining traction from inbound practices, but he neglected to consider their six month sales process. Sure, they may start generating the traffic and leads they need by October, but by the time these prospects turn into actual business it’ll be too late.So in reality, if he needs to triple sales starting in Q4, they needed to be generating a higher volume of traffic and leads right now here in April. They’re already behind. Even worse, they’re putting off the investment of a marketing software until July, meaning they won’t see any increase in revenue until early 2015. This won’t end well for Pete. Committing to inbound marketing requires a significant change to the way you market your business, particularly if you need to see s significant change in your lead flow. Not only do you need to take into account the length of your sales process, but also the time it will take for your team to create the assets needed to drive more awareness to your website.Blog posts. Premium content offers. A new website. Integrating everything with a software like HubSpot. This all takes time to implement, and more importantly, for search engines like Google to index in order to start generating more traffic and leads.What to Do InsteadFinding yourself in a similar — extraordinarily tough — situation? You need to have the tough conversation with your boss about managing the expectations. He needs to know that if your company is serious about implementing a new software like HubSpot and significantly changing the way you market your business, then his goals and time frame for achieving them is unrealistic. There needs to be more urgency at the C-Level in order to set yourself up for success. You need to take action now, as you’re already behind your revenue target. If you have goals to hit by the end of Q4, not only should you be gearing up with marketing software and inbound practices in Q2, but you should be making your decisions in Q1 in order to get started in time to have everything in place for the start of March.You’re probably thinking, “Right. So I tell my boss he’s wrong and next thing you know, I’m packing up my desk in a cardboard box.” Well, you’d be surprised. As I said, this is a common tale, and most times when a marketing manager has this kind of conversation with their CEO, he concedes due to the fact that he doesn’t know enough about online marketing. He knows this. The important thing to remember when evaluating a software or an agency is not when you need leads or revenue, but rather how long your sales cycle is. By using your sales process as a barometer, you’ll ensure a more accurate time frame for achieving your goals. Traffic and leads don’t pay the bills. In order to set yourself and company up for success, it’s critical you have the things in place necessary to achieve your business goals at the right time.This article originally appeared on Impact Branding and Design’s blog. Impact is a HubSpot Partner Agency located in Wallingford, CT. Originally published Sep 28, 2014 8:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Essential Packing Checklist: Hacks & Tips for Business Travelers [Infographic]

first_img98SaveWhat other packing tips do you have for business trips? Share them with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Dec 10, 2015 12:00:00 PM, updated July 28 2017center_img Productivity Packing for business travel can be a bit of a struggle. You leave your place thinking you’ve got everything you need, and then realize once you get to the airport that you forgot your phone charger. Sure, it’s easy to overlook things when you’re forced to pack light, but leaving behind the essentials could throw off your whole trip.What are the most important items you should always remember to pack? And what are some great traveling hacks that’ll make your life so much easier in the long run?For some key business traveling tips, check out the infographic below from Café Quill. It covers everything from an essential packing list, packing hacks and tips, and useful information on current TSA regulations. (Read this blog post for more business traveling hacks that’ll save you time, stress, and money.)98Save last_img read more

A Case for Social Selling: How It Can Increase Revenue, Productivity & More [Infographic]

first_imgThis post originally appeared on HubSpot’s Sales Blog. To read more content like this,subscribe to Sales.What if I told you that the key to increasing revenue, employee productivity, and lead flow was as simple as sending a tweet? The modern buyer is changing and starting to rely on social media for input and information on products and services. In order to keep up, sales reps need to adjust accordingly and meet buyers online to build a relationship and convert them into customers.Bearing buyers’ behavioral changes in mind, social media has become an incredibly powerful tool for sales. For example, did you know 40% of salespeople close two to five deals per year as a result of social selling? Or that companies that invest in social selling have seen their revenue growth double?But the numbers don’t stop there. For more information on social selling and the “why” behind it, check out the following infographic from PostBeyond.com. 61Save Social Selling Originally published Jan 3, 2016 8:00:00 AM, updated February 01 2017 61Savecenter_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

first_img Topics: Step 3: Collect, Edit, and Promote Your Crowdsourced Content for Maximum ImpactOnce you’ve sent out your requests for content, it’s time to sit back—of course, while you’re hard at work on other aspects of your campaigns—and let the material come to you. As it comes in, make sure to do the following:Put the content in context. Whether you have two short essays from influential bloggers presenting dissenting opinions or 10 short sentences from your customers emphasizing what they loved about recent projects, it’s up to you to contextualize everything. You’ll want to weave the content pieces into a purposeful whole, with a beginning, middle, and end. The end result: a thoughtful, engaging piece that will stand out in your digital ecosystem. Edit without changing the essence. Honesty is paramount in crowdsourcing content. Keep all the material true-to-life, even as you place your own spin on it. Once the piece is finished, not only will you maintain your integrity by presenting content creators’ views as they were originally expressed, you’ll keep your crowd happy and willing to work with you again. Content Creation To engage customers, consider surveys and contests in exchange for content. Either method is a good way to show customers you care about their opinions and will reward their loyalty. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 12, 2016 6:00:00 AM, updated February 01 2017center_img Finally, keep the content creators in the loop. Send out a friendly Tweet, email, or other type of message to let your crowd know that the blog is published. Encourage those who contributed to the blog post to respond to the eventual blog comments as well. The more engaged your crowd is with the finished product, the more exposure they’ll get—and your chances of repeat business with them increases.And there you have our roadmap for crowdsourcing a blog post, a method which will add greater efficiency, variety, and engagement to your content marketing campaigns. Take this method out for a spin and reap the benefits of involving multiple, highly-interested content creators in your marketing efforts.Interested in learning more from Penguin Strategies? Check out their whitepaper, The Quick and Dirty Guide to Curated Content. Determine the best ways to reach out. You might find that your influencers engage a lot with commenters on their LinkedIn blog posts, or that your customers are highly interactive on social media with brands similar to yours. Depending on your crowd’s preferred means of interaction, send a private social message, shoot off an email, or make a phone call offering the prospective content creator an opportunity to gain more exposure through contributed thoughts or ideas. (With the most popular influencers online, you’ll get the best results by building up a relationship first.) B2B marketing survives and thrives on the steam engine of content. But it can be hard to fuel that engine with constant inspiration day after day, and week after week.Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness.How do you keep up? One good answer is crowdsourcing.As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. In one study, 70% of U.S. consumers noted that they trust brand recommendations from friends, above and beyond a company’s own content marketing, which means, at least some of your content should come from people similar to your readers.By crowdsourcing, you’ll get content that’s relevant, targeted, and full of new insights. What’s more, you’ll gain fodder for your own creativity, as well as more free time to put inspiration to work in your marketing endeavors. Here, we’ll share some best practices for crowdsourcing your next blog post.Step 1: Determine Who Your “Crowd” Is, and Why You’re CrowdsourcingThe very first step in crowdsourcing is determining the makeup of the crowd itself. It might consist of your customers, employees, thought leaders, industry professionals you’re connected with on social media, or any number of other groups. The purpose of the eventual blog post will help guide the composition of the crowd.Is the goal to increase customer engagement? If so, you might look through your CRM to get a sense of customers’ expressed opinions, and ask the enthusiastic ones to expound on the benefits of your products and services.Are you looking to increase your company’s thought leadership gravitas? In that case, you might reach out to a few top bloggers and/or academics in your field to offer their informed opinions on a meaty topic.Step 2: Develop a Plan for Reaching Out to Your CrowdOnce you’ve defined your crowd and the goals you want to achieve through your content marketing, it’s time to make contact.Here’s three of the main things you need to do when creating an outreach plan: Think about the length of the eventual post, and number of content pieces you’ll need. Perhaps you’ll need one long customer testimonial about a certain aspect of your product, or maybe you can gather 3 quick quips from industry insiders to construct an informative and impactful blog post. Or, if you gather a series of 5 or 10 tips from respected bloggers, you can put together an article that will help you connect with big audiences online. Promote your crowdsourced content everywhere. Whether it’s on Facebook, LinkedIn, Google+, or Twitter, post on your social profiles with links to your crowdsourced blog post. If you have your customers on an email newsletter list—and you should be—invite them via the next issue to check out the post, especially if it’s relevant to their needs and interests.last_img read more