News in brief: Solanke award, Whites keeper joins Boro, Doughty back

first_imgSolanke is seen as a major prospectChelseaTeenager Dominic Solanke has been named England men’s youth player of the year. His four goals helped England win the European Under-17 Championship in May and as a result he was named Uefa’s Star of 2014.FulhamWhites goalkeeper Marek Rodak has joined Conference South side Farnborough on a two-month loan deal. Rodak played a key role in Fulham’s run to the FA Youth Cup final last season, and he made the first team’s matchday squad for the first time last month when he was an unused substitute for the win at Leeds. Among Rodak’s team-mates at Farnborough will be Brentford defender Gradi Milenge, who joined yesterday on a month-long loan.FA Youth CupHolders Chelsea will host either Swansea or Doncaster Rovers in the fifth round, if they can overcome Huddersfield Town next week. The young Blues play their fourth-round tie against Huddersfield at Aldershot on Tuesday but, should they win, they will not know their next opponents until the Swans meet Doncaster on 21 January. All fifth-round ties are to be played by 31 January, unless mutually agreed otherwise.QPRMidfielder Michael Doughty has returned to Loftus Road from his loan spell at Gillingham. The 22-year-old made 13 appearances for the Gills in all competitions and was due to be with them until 24 January, but the change in management at the Priestfield has seen him return earlier than scheduled.Ryan WilliamsThe Fulham midfielder’s loan spell at Barnsley has come to an end. Australian Williams, 21, played seven times for the League One side.BrentfordGoalkeeper Mark Smith has extended his loan at Hampton & Richmond Borough for another two months. The 18-year-old, a former QPR youth-team keeper, first joined the Ryman League side in October but will now stay at the Beveree until the middle of March.WealdstoneGoalkeeper Jonathan North has won the Conference South player of the month award for December. North conceded only two goals in four league games during the month, as the Stones remained unbeaten.Hampton & Richmond BoroughThe Beaver will host a Brentford XI in a friendly on Tuesday 17 February.Follow West London Sport on TwitterFind us on Facebooklast_img read more

Ohio Farm Custom Rate Survey for 2016

first_imgShare Facebook Twitter Google + LinkedIn Pinterest A large number of Ohio farmers hire machinery operations and other farm related work to be completed by others. This is often due to lack of proper equipment, lack of time or lack of expertise for a particular operation.  Many farm business owners do not own equipment for every possible job that they may encounter in the course of operating a farm and may, instead of purchasing the equipment needed, seek out someone with the proper tools necessary to complete the job. This farm work completed by others is often referred to as “custom farm work” or more simply “custom work”. A “custom rate” is the amount agreed upon by both parties to be paid by the custom work customer to the custom work provider.Ohio State University Extension collects surveys and publishes survey results from the Ohio Farm Custom Survey every other year and we need your assistance in securing up-to-date information about farm custom work rates, machinery and building rental rates and hired labor costs in Ohio.This year we are updating our published custom farm rates for Ohio. Extension Educators in Ohio will be disseminating surveys at select educational activities throughout the winter. There is also an online survey option that anyone can access. The online survey is available at: http://aede.osu.edu/customrate2016We would ask that you respond even if you know only a few rates.  We want information on actual rates, either what you paid to hire custom work or what you charged if you perform custom work. Custom Rates should include all ownership costs of implement & tractor (if needed), operator labor, fuel and lube. If fuel is not included in your custom rate charge there is a place on the survey to indicate this.You may access the survey at: http://aede.osu.edu/customrate2016The deadline to complete the survey is March 31.last_img read more

Will soybean aphids hit thresholds in 2018?

first_imgShare Facebook Twitter Google + LinkedIn Pinterest By Andy Michel, Kelley Tilmon, Ohio State University ExtensionWe have heard from a few Extension educators and scouts that soybean aphids are starting to make their appearance. Right now, the number of infested plants is very low (around 5%) and the number of aphids on the plants is also low (average 5-10). With this level of infestation, it is highly doubtful that soybean aphids will reach threshold, especially in soybean that has already entered the late R stages (R5 and R6).However, there is a fair amount of late planted soybean that could still be at risk—in fact we were in a field last week that just reached R2. We recommend that growers continue to scout their fields to make sure that soybean aphid populations remain under the treatment threshold which is 250 aphids per plant.last_img read more

Prakash Javadekar files Rajya Sabha nomination papers from Madhya Pradesh

first_imgUnion minister Prakash Javadekar filing his nomination papers for the Rajya Sabha from Madhya Pradesh. Photo:PTIUnion Minister Prakash Javadekar on Saturday filed his nomination papers for the Rajya Sabha (RS) from Madhya Pradesh, for which voting will take place on June 19. He is all set to become Rajya Sabha member from Madhya Pradesh.Currently, he is not a member of Parliament.   Union Minister of State for Information and Broadcasting, Forests and Environment (Independent Charge), Javadekar is going to be the second outsider from the state who will go the Upper House of Parliament from Madhya Pradesh. Before him, senior journalist Chandhan Mitra who has no connection with state went to the Rajya Sabha from MP.Javadekar who has been born and brought up in Pune, filed papers for the seat which fell vacant after Upper House member Faggan Singh Kulaste got elected to the 16th Lok Sabha from Mandla parliamentary seat.Javadekar filed two sets on nomination papers before election returning officer B D Israni, which were proposed by Madhya Pradesh Ministers Narottam Mishra, Sartaj Singh and Gaurishanker Shejwar, among others.Reacalling his connections with Madhya Pradesh, the Minister said he had frequented the state when he was the Bharatiya Janta Yuva Morcha Chief.Before Javadekar, Mitra, who was born and brought up in West Bengal and settled in Delhi bagged his second Rajya Ssabha term from MP in 2010.Madhya Pradesh has 11 Rajya Sabha seats. Currently, the Upper House members from the state are Digvijaya Singh, Satyavrat Chaturvedi, Vijayalaxmi Sadhu from Congress and Union Ministers Najma Heptullah, Thavar Chandra Gehlot, besides Prabhat Jha, Satyanarayan Jatia, Anil Madhav Dave, Kaptan Singh Solanki and Mitra from BJP.  advertisementlast_img read more

Matt Rutherford Answers the Proust Questionnaire

first_imgMatt Rutherford is the the web strategist and technology producer for  Remix Sun Tzu YouTube channel Favorite newspaper(s)? ‘, Clay Shirky’s ‘ Richard Branson Who was your best manager? . Incidentally, they’re all creating space companies, something that fascinates me. Intelligence and efficiency.  ‘. I also studied  The Economist Favorite business book(s)? A horrendous cliche, but I’d still have to say my iPhone. At least until a better Android phone comes out. Where do you do your best thinking? Device you would never give up?  here What would you like to be the world’s best at?    in the original Chinese, which sounds incredibly pretentious, but was highly useful nonetheless.  Your first “real” job? Originally published Dec 19, 2008 8:15:00 AM, updated March 21 2013 Here Comes Everybody Charlie Rose . A frivolous but beautiful iPhone app called Camera Bag, that converts your photos into classic camera shots (Poloroid, Holga, etc). You can see a few shots  . It has a certain English tone of voice, which I find quite appealing. (NB: I’m English). Blog you read most frequently? A paperboy at 13. I had to get up at 6 a.m. every day for two years. I have no idea how I did it. Social media tool you actually use? Your favorite software application? Person that inspires you? . Pirate’s Dilemma At the moment: Matt Mason’s ‘ Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Elon Musk ,  . He’s also a guest contributor on  I’ve never really worked in a formal company with a ‘manager’, it’s always small organizations with protean structures.   ‘, Larry Lessig ‘ Jeff Bezos Facebook Around 1:30 a.m. on weeknights, at my desk.  , where he’s created a popular  What do you most value in employees/colleagues? Techmeme I’d like to be the best at distilling and communicating complex information. The world is getting exponentially more complex within our lifetimes – the conduits organizing this information for the public are going to become increasingly powerful.  TechCrunch , last_img read more

Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media

first_img on SEOmoz . An editorial calendar, or a publishing schedule, serves as the foundation of article, Social Media Explorer discusses the need for more humanization when it comes to online marketing and engagement. 3. inbound marketing 1. Help build trust in your brand by being transparent about the people who make up your business and who communicate with customers and prospects. editorial calendar Topics: Marketing Takeaway: In the world of on Social Media Explorer 2. Social Media Humanization on Search Engine Journal Learn strategies to monitor your company’s brand and engagement in social media in just 10 minutes per day! Smiciklas’ article discusses the problematic disconnect between businesses and people online. He highlights the need to first understand your audience then suggests various tactics that can be used to humanize your brand in social media such as featuring employees in photos, avatars, ‘about us’ pages and other content. Marketing Takeaway: Zack Grossbart and Justin Evans now plays an important role in how many businesses are engaging with prospects and customers, but despite the implications of the term, it’s easy to question just how ‘human’ social media interactions really are. , it’s becoming easier and easier for businesses to lose sight of the fact that, while their organization may be represented online by a logo or an icon, it’s the person-to-person connections that build trust in a brand. Marketing Takeaway: Author: The Easy-to-Use Tool That Helps You Build a Breakthrough Blog Content marketing tactics Before diving into the meat of his article, the Blog Tyrant emphasizes the point, “one loyal reader is worth thousands of one-time visitors.” He continues to highlight three problems that will make readers leave your blog and will kill your chances of gaining loyal readers. He also provides detailed suggestions for how to fix each problem. on Problogger Marketing Takeaway: mentioned include positive user-generated content (UGC), local interest, and local expertise, and Dr. Pete emphasizes the fact that despite your perception that you might be in a ‘boring’ industry, you shouldn’t be afraid to get creative. Video: How To Monitor Your Social Media Presence In 10 Minutes A Day Authors: Oztalay therefore offers several suggestions to help businesses take advantage of listing sites and increase interactivity on their pages, such as updating listings with marketing materials (e.g. coupons, offers, events, discounts, promotions, etc.), removing or claiming duplicate listings, responding to existing customer reviews (particularly negative ones, and securing positive reviews from satisfied customers. on Copyblogger Dr. Pete Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The three killer blog problems he identifies are a lack of comments, a butchered theme, and no original ideas. Originally published Oct 11, 2010 8:00:00 AM, updated July 19 2013 and goes to show that a bit of planning can go a long way in getting maximum reach from your blog. based on quality inbound links is key. This SEOmoz article stresses the powerful role remarkable content can play in link-building, offering several tips and examples of content marketing ideas in various industries to get you thinking in the right direction. Marketing Takeaway: In this week’s top 4. If your your local business listing on Google Author: For businesses facing heavy competition in online marketing, Melih Oztalay SEO Three Problems That Make Me Leave Your Blog in Three Seconds (Remarkable) content is king. Use creativity in content marketing and reap the rewards of quality inbound links. Maintain an editorial calendar for more strategic control over your blog’s content. Claiming your local business listing is only the first step. Make an effort to monitor engagement, update content, and interact with customers on your business’ listing pages. . While this is a good start, Search Engine Journal identifies a couple of areas businesses are missing out on regarding the topic of online business listings: claiming their listing only on Google and not other sites, and doing nothing else with their listing besides claiming it. 5. Author: By now, especially if you’re a regular reader of this blog, there’s a good chance you’ve already claimed Content Marketing That Stands Out The Blog Tyrant The easy-to-use tool mentioned by Copyblogger is none other than the to set up a solid routine to monitor your online presence! Zack and Justin’s article provide various ways an editorial calendar can be helpful: it allows you to plan ahead, it adds structure to your creativity, it enables you to take a great concept further, and it helps you be proactive and capitalize on search trends. They close their article by highlighting a free plugin that can help WordPress users start managing their own editorial calendar. blog strategic blogging Author: Mark Smiciklas is falling victim to one or more of these three problems, fix them right away to start attracting a loyal following of readers. internet marketing Claiming Local Business Listing Is Only the Beginning Social media Inbound Marketing View the video nowlast_img read more

4 Tips for Terrific Twitter Offers

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 20, 2011 5:00:00 PM, updated October 20 2016 Twitter Marketing If you’re not already thinking of social media as a channel for lead generation, then you need to start… today. Twitter, in particular, is a great place to promote special offers that turn followers into warm leads. Earlier this week, I had a conversation with a relatively new addition to the HubSpot team, Laura “@Pistachio” Fitton, about best practices for creating compelling offers on Twitter.What Makes a Great Offer on Twitter?1. The offer has to be nice. By “nice,” we mean something of actual value. This sounds obvious, but this can be a tricky thing to master because you need to understand what you’re audience actually wants. Here are some general tips: People like things that are free, that are educational, that help them make purchasing decisions, and that make their lives easier. For example, if you sell swimming pools, a “First Time Pool Buyer’s Guide,” would probably be appealing to your target audience.2. The offer has to be novel. A great Twitter offer needs to be something that you can’t get anywhere else. It needs to be exclusive. For example, if you are a Yoga Studio and you tweet “come take a Yoga class,” you’re not offering anything or adding real value. Likewise, if you’re currently offering a 20% discount on your homepage, then offering the same discount in a tweet isn’t something new. On the other hand, if you say something like, “The next 10 people who retweet this will receive a free Yoga class,” you’re heading in the right direction.3. The offer has to be time sensitive. The idea of “creating urgency” is necessary for any offer, but it’s especially important on Twitter, since Twitter is such a fast-paced medium. If you want to get people clicking, you need to give them a reason to click now. On Twitter, where content in Twitter streams flies by fast, if followers don’t click now, they probably never will. 4. Bonus Tip: Make the offer naughty. People like knowing that they’re getting something they’re not supposed to. If you can, make your offer a little surreptitious. For example, you might say something like, “Here’s a trick to get an extended trial of Spotify,” or “I just found a secret registration discount code for SXSW.” Often times, these types of offers are best if they come from partners or individual Twitter accounts from employees within your organization.Follow these tips to start driving leads from Twitter today!last_img read more

Everything You Need to Sell Your Boss on Business Blogging

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Business Blogging Topics: You’re an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You’ve been reading up on search engine optimization, and have started applying the best practices to your website. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there’s one thing you really want to make more time for: blogging.There’s just one problem. Writing blog content on a regular basis requires time that you just don’t have. To get the time, you’ll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. So how do you go about doing that? This blog post (how meta is that?) will give you the facts, research, and know-how to explain the benefits of business blogging to a tentative boss and debunk many of the common myths inbound marketing professionals are frequently faced with during these difficult conversations.Is blogging really effective? What results will we see?Nothing like some cold, hard data to prove a point. How does this sound?The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. (Tweet This Stat!)HubSpot’s 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging. (Tweet This Stat!)57% of businesses have acquired a customer through their company blog. (Tweet This Stat!)The Nielsen Company shows that US internet users spend 3X more time on blogs and social networks than in email. (Tweet This Stat!)Inbound marketing, of which blogging is a crucial part, costs 62% less per lead than outbound marketing. (Tweet This Stat!)Bet you got your boss’ attention now, eh? You can find more statistics to impress your boss and make your point in this compilation of 100 interesting inbound marketing data points.But won’t blogging open us up for negative comments?Whenever you put anything out on the internet, you open yourself up to negative comments. You can’t let that stop you from creating a meaningful internet presence. That being said, blog comments are not only far less frequent than they were even just a few years ago, but the importance with which they are regarded has also decreased. If you’re operating your business on the up and up and your content is honest and genuine, you have little to fear in terms of commenter backlash.And just as with any reputation management issue you’re confronted with in business, if you face it head on and operate as a compassionate human being instead of a faceless corporation, you have the opportunity to turn those naysayers into your biggest fans.This sounds like a huge time investment. Who is going to write it all?To determine how much time you’ll need to dedicate to your blog, you have to take a look at the competition. Are your organic competitors blogging twice a week? Multiple times a day? Not at all? To outperform them with your inbound marketing, you need to also outperform them with blogging.Once you’ve determined the frequency, you’ll know how much support you need. Can you handle this yourself? Or do you need a new hire dedicated exclusively to blogging? Many organizations, including HubSpot, require specific employees to contribute a minimum number of blog posts a month. This solution helps feed your blog with quality content, provides more than one voice for a valuable mix of perspectives, and doesn’t put undue burden on any one member of your organization.Does anyone here even know how to blog?Blogging doesn’t come naturally to everyone, but the barrier to entry is very low. Think of it this way. If you’re in sales, you can answer questions about your products and services, right? If you’re in marketing, you can write copy that positions your company correctly, right? If you’re a C-level exec, you sure didn’t get to that position without knowing a thing or two about your industry, right? You have the knowledge you need to blog, you just need to learn the best practices that make up a great blog post. Luckily, those best practices are not only simple, but we’ve already written them all down for you.The best blogs aren’t long, complex, and full of stuffy language and industry jargon. They’re succinct, specific, and engaging. As long as your topic is helpful, you can write just like you talk — and your prospects will love it. Oh, we also came up with 100 content ideas to make it even easier for you to get started.Will this help with our SEO and social media presence?Yes, yes, yes. Not only is blogging one of the most important means of achieving SEO greatness, it will be extremely difficult to see consistent and meaningful SEO improvements without blogging. One of the most important ways a search engine knows to return your website in search results is based on the quality of your content and the frequency at which you publish it. Blogging is a simple, low-cost solution to this. Blogging also makes it far more likely that your content will be shared on social media networks and receive inbound links from other websites, two more crucial aspects that boost your SEO street cred.Speaking of social media, you can (and should) add social media share and follow buttons to every blog post you write. If you don’t know how to create these buttons, here’s a cheat sheet that will tell you everything you need to know. Your blog content will not only help you get more followers on your social media networks, but your social media networks will help you get more blog readers. Blogging and social media are two peas in a pod; as your reach expands on one, so it does on the other.What questions have you faced when trying to explain blogging ROI? What answers helped you convince your boss or clients?Image credit: Mike Licht, NotionsCapital.com Originally published Dec 29, 2011 11:30:00 AM, updated February 01 2017last_img read more

What a Top-Notch Lead Management Program Looks Like

first_img Originally published Jan 27, 2012 3:45:00 PM, updated October 20 2016 Lead Nurturing Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are. To make the hours spent worthwhile, it’s important to ensure that your sales team is only talking to the most qualified leads. Lead management is a strategy and set of corresponding tools that help companies filter out unqualified leads and better understand the buying cycle of their good leads. When executed well, lead management makes your marketing team more effective, your sales team more precise, and your leads happier. Lead management programs vary from company to company, but here are several important components to consider.  Prospect Intelligence For B2B companies, lead management should actually begin before a lead ever fills out a form. Individual website visitors who are still in the browsing stage can actually tell you a great deal about what content is attracting them to your company. By using prospect tracking software , which reports on the IP address associated with site visitors, you can understand which types of companies are visiting your site. Connecting company activity on your site with a certain type of content or topic can help you better prepare your sales team for when a lead from that company later converts on your site.    Lead Intelligence When someone converts on your website by completing a form or downloading a piece of content, the relationship with that lead begins. By using analytics  to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. Lead intelligence begins by developing a profile for your lead with the information provided and creating a place to store all future interactions and data on that lead. After you have that profile created, you can begin to segment your leads based on their interests and send emails and other communications that are targeted and relevant to them. Lead Scoring The good news about inbound marketing is that it can attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just looking around? That’s where lead scoring comes in. With lead scoring , you can attach values to each of your leads based on their professional information and the behavior they’ve displayed on your website.  Get started by meeting with your sales team and coming to an agreement about what makes a quality lead. What types of pages viewed or content downloaded indicate that the lead is getting close to a decision point?  What lead activities do you want to prioritize? After you’ve come to an agreement on quality indicators, you can use a lead scoring app like HubSpot’s Lead Grader to assign custom scores to each activity so your most qualified leads float to the top. Customer Relationship Management Another key component of successful lead management is the integration of your marketing software and your customer relationship management (CRM) software. Too often, there is a divide between marketing efforts and the revenue that those efforts drive. Connecting your marketing software to your CRM system enables you to bridge that gap and get a complete view of your marketing funnel, from the campaigns and channels that first brought customers into to your company to their most recent point of sale. Marketers call this kind of end-to-end view “closed-loop reporting.” Closed-loop reporting can help you understand which marketing efforts resulted in actual purchases so you know how to invest your marketing budget more strategically. To get started, make sure you have a marketing platform and a CRM system that have the ability to integrate through APIs.   Lead Nurturing Lead nurturing is all about understanding the nuances of your leads’ timing and needs. Basic lead nurturing involves a tightly connected series of emails with a coherent purpose and an abundance of useful, relevant content. Lead nurturing campaigns are typically kicked off in a scheduled cadence after someone takes a specific action on your site, like requesting a trial or signing up for a webinar, and they reflect the action taken. Alternately,  behavior-based lead nurturing , often called marketing automation , enables a company to trigger communications based on real-time customer behavior. Warming leads up over time through helpful, educational emails will help them get to a decision point more quickly. To set up your first lead nurturing campaign, think about the typical buying cycle of your leads. Design related emails that address the goals of each of these stages (for example: education, comparison shopping, cost-assessment). Remember, lead nurturing emails should be designed to help your leads, not push an immediate sale. Use a lead nurturing program to time these communications appropriately throughout the buying cycle.  The Complete Picture Customer relationships take time. Research from Gleanster suggests that even when it comes to qualified leads, more than 50% aren’t ready to buy on the day they first convert on your site . You’ve put a lot of work into attracting leads, and often, it’s how you manage them after the conversion that will determine if your time was well spent.  The power of lead management comes in adapting your communications to reflect a comprehensive understanding of your leads’ needs and timeline so that when you hand them over to your sales team, all parties are informed and ready to move forward. To learn more about how to get started with lead management, download our free ebook, Lead Management Made Simple . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data]

first_imgHow long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you’ve been asking yourself those questions, have no fear, the latest HubSpot ROI report is in, and it has answers to all those questions.The ROI Report is an analysis created in collaboration with HubSpot and MIT. By crunching numbers from our customers, we can not only get a perspective on the successes of our customers, but also a global view of how inbound marketing is working for businesses around the world right now.Start generating more leads from your website today with HubSpot’s free tool, Leadin.These results come from a study based on data from 5,048 HubSpot customers and surveys from 236 knowledgeable professionals about their company’s marketing strategy. Let’s jump right into the charts!ROI of Inbound Marketing for Traffic1) 92.34% of companies using inbound marketing increase their traffic. Tweet This Stat!We aren’t just making this stuff up! Real companies are seeing real world results with inbound marketing. 29.8% of companies using HubSpot have increased the traffic to their site more than 100%!2) 85% of companies using inbound marketing increase traffic within 7 months. Tweet This Stat!We all know that inbound marketing takes time and patience to start seeing fruits from the labor. Surprisingly, customers started seeing increases far sooner than we typically talk about.3) Blogging champions as the #1 method for increasing traffic, with SEO in second place. Tweet This Stat!This is an interesting stat that has changed since our 2011 ROI Report. In 2011, SEO was reported as the #1 method in increasing traffic. In 2013, SEO has fallen to second place with blogging taking the first spot. This is likely due to SEO today revolving largely around blogging to create fresh, unique content due to the Google Panda/Penguin updates.ROI of Inbound Marketing for Leads4) 92.7% of companies using inbound marketing increase their lead generation. Tweet This Stat!While companies have significantly increased their traffic using inbound marketing, they have seen an even greater increase in leads. 38.37% of companies using HubSpot have seen an increase in their leads of more than 100%!5) 83.9% of companies using inbound marketing increase leads within 7 months. Tweet This Stat!Companies today demand quick results from their investments, and here we see inbound marketing responding fast. All but only 1.79% of companies saw results within their first 12 months of utilizing inbound marketing methodologies.6) “Other” inbound marketing techniques — like landing pages and calls-to-action — champion as the #1 method for increasing leads. Blogging comes in second place. Tweet This Stat!As we move from traffic to leads, we see MOFU (middle of the funnel) inbound marketing techniques like landing pages and calls-to-action reign supreme in driving leads. Blogging continues to prove itself as a powerful tool to be the second most popular method in increasing leads.ROI of Inbound Marketing for Sales7) 42.2% of companies using inbound marketing increase their lead-to-sale conversion rate. Tweet This Stat!Most people will be attracted to inbound marketing to increase their traffic and leads. But who knew it could also optimize your lead-to-sale conversion? Inbound marketing makes you think through your entire sales funnel, and optimize each part effectively.8) 49.7% of companies using inbound marketing increase sales within 7 months. Tweet This Stat!Increasing traffic and leads is an interesting statistic, but let’s get to the number we all as businesses truly care about: the bottom line. Companies using HubSpot software started to increase their sales and put real dollars into their cash-flow quickly. 63.24% of companies started to see increased sales within the first 12 months!9) “Other” inbound marketing techniques — like landing pages and calls-to-action — are the number one reason marketers attribute to their increase in sales, with better lead intelligence not far behind. Tweet This Stat!Lead management, tracking, and intelligence tools are critical when you’re increasing your sales funnel and bringing in leads. A centralized marketing database allows you to capture, store, and grow information about your leads effectively.Check out the full inbound marketing ROI report from HubSpot and MIT for more details and thorough analysis. What are your thoughts about the return on investment of inbound marketing? Let us know below! Inbound Marketing Data Originally published Feb 26, 2013 4:30:00 PM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more