Tune in for first live streaming of prestigious Tip O’Neill Awards

first_imgThe prestigious Tip O’Neill Irish Diaspora Awards Ceremony will be streamed live for the first time this Friday 27 September at 7.30pm on the Donegal County Council website www.donegalcoco.ie.Cllr. Nicholas Crossan, Cathaoirleach of Donegal County Council and Chair of the Tip O’Neill Irish Diaspora Award Committee believes that this will open up the event to a wider global audience.“We are delighted to be live streaming the Tip O’Neill Irish Diaspora Awards ceremony from the Inishowen Gateway Hotel in Buncrana allowing us to bring what is always a very special event to a wider audience” says Cllr. Crossan. “This means that family and friends of the recipients who don’t have the opportunity of travelling to Donegal for the event will be able to see the recipients being honoured for their outstanding achievements and in particular for their support of the diaspora.“It also means that Donegal people and those with a love of Donegal located all over the world will be able to tune in and join us for an evening that celebrates and remembers one of the county’s most illustrious sons the late Tip O’Neill.”The four notable members of the diaspora that are set to be honoured at this year’s award ceremony are author and playwright Frank McGuinness; Dublin based businessman Pat Doherty; US based attorney Patrick C. Dunican Jr, and; US based businessman Daniel J. Hilferty.  On Thursday 26 September, each recipient will share their own life story during a special event with Professor Paul Moore at Ulster University, Magee. The Tip O’Neill Irish Diaspora Awards were first hosted in 2012 to mark the 100th anniversary of the birth of Tip O’Neill whose maternal grandparents hailed from Inishowen in Co. Donegal and have become a cornerstone of the work of the Donegal Diaspora initiative as it continues to reach out across the globe to all those with a connection to Donegal.Garry Martin, Director of Economic Development with Donegal County Council explains that “this year will see the Tip O’Neill Irish Diaspora Awards kickstarting an exciting 10 day celebration of all things Donegal through the new Donegal Connect initiative.  These events will be showcasing Donegal as a great place to visit, to live in, to work in and to invest in.”For more on the Tip O’ Neill Awards weekend including the Tip O’Neill Golf Challenge on Saturday September 28th at Ballyliffin Golf Course and the packed programme for Donegal Connect check out www.donegalconnect.com .Tune in for first live streaming of prestigious Tip O’Neill Awards was last modified: September 25th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:councildonegallive-streamingTip O’Neilllast_img read more

Livestock owners: A new year and new regulations

first_imgShare Facebook Twitter Google + LinkedIn Pinterest The biggest news to hit livestock owners in recent decades started on New Year’s Day. I’m talking about VFD — no, not a venereal disease or a nutritional disorder. Rather, I’m talking about the Veterinary Feed Directive, mandated by the Food and Drug Administration (FDA) which took effect Jan. 1, 2017.The VFD is an advanced step that:Prohibits giving food animals oral antibiotics to promote growth and feed efficiency. The VFD allows antibiotic use for food animals only to promote their health and welfare.Reduces the risk of pathogens developing resistance to antibiotics, by regulating use of medically important antibiotics (those used to treat human disease) and restricting their use in food animals. Significant evidence shows that overuse of antibiotics contributes to the development of drug-resistant genes in common pathogens. Drug resistance in pathogens threatens human and animal health.Puts licensed veterinarians in charge of directing antibiotic use for food animals, to make sure the animals receive only drugs that are necessary for their health. Formerly the vet was often circumvented from developing the diagnosis and recommended therapy.A VFD is a document that a veterinarian presents to an animal owner and his feed distributor, prescribing antibiotics that are to be administered orally to treat sick food animals or prevent illness. Feed mills will prepare feed formulations, per the VFDs prescribed by veterinarians. The feed mills will be required to keep detailed records, as will veterinarians and animal owners.Frankly, I look for this to be an administrative Excedrin headache for feed mills because of the multiple roles they must assume. The feed mills will be required to label, monitor, inventory and keep tabs on raw antibiotic ingredients, antibiotic premixes and completed feed mixes.The VFD will impact everyone in food animal agriculture except, perhaps, dairy herds. Regulations have been in place for many years banning use of oral antibiotics for dairy cows.A key component of the new VFD regs has been in place for many years. That is, that food animal producers — even 4-Hers who show livestock at the county fair — must have an established veterinary-client-patient relationship (VCPR).A VCPR is defined as a relationship established by a food animal owner or farm manager with a veterinarian who has visited the facility, is familiar with the production system or individual animals, keeps records of medications prescribed and, in the case of large production operations, maintains regular communication. A VCPR is kind of old news. And for many years, the FDA has mandated that veterinarians prescribe injectable medication for food-producing animals.However, the VCPR regulation was loosey-goosey as far as how it was followed and enforced. Producers might purchase antibiotics from a local feed store or order from a catalog or traveling “snake oil” salesman without demonstrating they had a VCPR with a licensed veterinarian.Also, drug wholesalers had company veterinarians who would prescribe medications from afar. Those days have been over for several years. However, violations still occurred occasionally even after the FDA plugged gaps in VCPR enforcement.Now, under the VFD, the FDA is mandating that no oral antibiotic medications may be used for growth promotion, under any circumstance. And that all oral antibiotic medications must be prescribed by a veterinarian who has a VCPR with the farm owner/manager. Plus, the medication must be prescribed for a health benefit.In years gone by, food animal producers were permitted to feed livestock low-level antibiotics (referred to as sub-therapeutic levels) to increase growth rates while reducing the incidence of chronic diseases.In 2014, the FDA banned all antibiotic feeding for growth promotion. Immediately, all major pharmaceutical companies began phasing out antibiotics for this purpose. Pharmaceutical companies removed growth promotion claims from their FDA product licenses and product labels.But it took some time for the ban to be fully enforced until the market pipeline and retail shelves could be cleared of these banned products. In general, pharmaceutical companies have been very cooperative with FDA.Oral antibiotics can still be used for livestock, but only to prevent or treat a disease condition and only when the antibiotics have been prescribed with a VFD by a veterinarian who has an established VCPR with a farm’s owner/manager. And please note: medications can no longer be recommended or prescribed by a veterinarian to cover an indeterminate time period. The farm management must confer with the veterinarian of record for each new group of animals that are placed in the facility. This can happen every six or eight weeks, sometimes more often.Farms must maintain medication records for at least two years, in the potential event of an FDA audit. Veterinarians must demonstrate similar accountability with their own record systems.It is anticipated that only 20% of these records will be maintained on paper. The bulk of the information will be stored digitally. The veterinary world has had computer software programs available for several years to manage such records. Now it will be more important than ever for vets to be tech savvy. Old fogeys like me question whether we could survive in this generation.Now here’s a wild card I’d like to throw in: bees — as food-producing animals, like cattle and pigs, but a lot smaller and often airborne — also fall under the FDA’s new VFD regulations. To obtain antibiotics for their colonies, beekeepers will also be required to establish a VCPR with a licensed veterinarian, who will issue VFDs for prescribed treatments.For years, apiaries have been “free-range,” with no regulations regarding antibiotics. You’ve likely read about the colony collapse disorder (CCD) that destroys about 40% of bee hives each year. Fortunately, the causes of CCD are being identified and solutions are being developed.In a vacuum of information and ready solutions for CCD, apiarists used antibiotics, sometimes indiscriminately. The FDA has mandated that these practices be organized under supervision of veterinarians to reduce — like with other food animal species — the risk of antibiotic resistance.I can only imagine the chagrin beekeepers will feel when they learn they must consult a vet if they want to give antibiotics to their bees. I must confess, I don’t know billy bejesus about bees, other than to avoid their pointy end. And I’m not alone. Thankfully, the Ohio Veterinary Medical Association has organized a bee symposium for veterinarians at their annual Midwest Conference in February.Who knows, I could learn how to pregnancy check a queen bee.last_img read more

Round Up of Boxee App Challenge Winners

first_imgWhy Tech Companies Need Simpler Terms of Servic… Tags:#start#startups Related Posts dana oshiro Top Reasons to Go With Managed WordPress Hostingcenter_img 8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai… The folks at Boxee have certainly been busy. The streaming media software company celebrated a Windows release, a deal penned with Major League Baseball (complete with instant replay on games) and partnerships with Digg, Tumblr and Current TV. It was evident a year ago that this web TV company would see its share of success, but its greatest achievement is perhaps the product’s ability to rally an open-source developer community. This week Boxee announced its App Challenge winners in the video, music and photo categories. Below is a brief overview of the winning 3rd party applications. Video CategoryBBC Live (People’s Choice): Boxee-user Ian Tweedie was disappointed with the selection of Boxee applications available to those outside of the US. While UK-users could already access BBC’s iPlayer, Tweedie created BBC Live in just 10 hours to take the title as the first developer to bring live TV to European Boxee audiences. Says Tweedie, “I’m just a normal guy living in the UK trying my best to find a job whilst using my free time to learn and tryout fun new things… The dev challenge seemed the perfect excuse to dive in, because if TV isn’t electronic heaven, I don’t know what is.”OpenCourseWare (Judges’ Choice): Roshan Revankar created Boxee’s OpenCourseWare App to deliver MIT, Stanford and Berkeley open course video lectures to eager home learners. The app takes advantage of the plethora of course materials from universities with open license educational resources. As OCW has already been heralded as a great stride in the need for accessible education, it’s not surprising that Revankar’s Boxee app took the Judges’ Choice Award for video. Music CategoryDrop.io (People’s Choice):Drop.io and the Drop.io web applet Playlist.io are both well-known fixtures in the streaming music space. For this reason, Jon Steinberg saw a natural fit between the streaming music collaboration capabilities of Drop.io and the ease of Boxee. He hired developer Nick Perez to build DropBoxee and the duo won audience choice for an application that lets users share streaming music downloads in batches. We are Hunted (Judges’ Choice): Nick Dima built the We Are Hunted Boxee app as a way to bring the most popular songs from the web to Boxee audiences. Whereas HypeMachine streams music aggregated from top music blogs, We Are Hunted pulls from blogs as well as from Twitter, MySpace, Facebook and forums. Dima’s We Are Hunted app won accolades as a great tool for music discovery. Photo CategoryFacebook Photos (People’s and Judges’ Choice): UC Berkeley grad student Junda Liu scooped both the audience and judge’s choice for his Facebook Photos application. Says Liu, “I actually started the coding on Saturday afternoon and the app was almost done by Sunday night. Then on Monday, the Memorial Day, I polished the UI, took screen shots and wrote a brief readme.” The application allows users to view Facebook photos and albums as slide shows. Liu plans on further developing the application and asks that users test the app and vote on new features. All of the above applications are available in Boxee’s App Box. To download Boxee sign up on the home page and follow the instructions to install it. last_img read more

Presidential Internet Marketing: Data Comparing Obama, Clinton, Edwards, Romney, Giuliani, McCain

first_imgHere are links to the Alexaholic graphs I have images of in the article. These links will always update to current data so you can see if anything has changed- Republican Candidates Graph- Democratic Candidates Graph- Barack vs. Mitt Graph So, I took the 3 leading democratic and republican candidates and visited their websites and did some other simple research to see what they were doing and what was happening on the Internet for each. All of the source data I gathered is listed at the bottom of this article. 3) All of the candidates scored reasonably well (80 or above) on the Website Grader Reports. Clearly the success of Howard Dean in using the Internet to mobilize grassroots support got the attention of everyone in politics and all of the candidates have spent some time (and I bet money) on making their websites effective marketing tools. But, the scores did show that a couple of the republicans could use some work. Copies of the individual reports are available at the bottom of this article.4) Only 2 candidates are making use of Google AdWords. Barack Obama and John McCain are advertising under terms like “presidential candidate” and “presidential election”. No one is advertising under the term “president”. That would be a gutsy move, I know… but I think once the mainstream media picked it up you could get a ton of buzz for it. Maybe someone will try it later when they are behind and the end of the race is approaching. Plus you could get a top rank with a low bid since you have no competition! I do give Barack Obama major points for being the only one to advertise under the search term “next president”.5) Interesting organic search results for “next president”. What I also find interesting is that in the organic search results on Google for “next president”, a Christopher Walken (loved him in Pulp Fiction) website gets the #1 organic ranking, the Dilbert Blog (who doesn’t love Dilbert) gets #4 and John Kerry (less loveable I think, but I still like him for being a Boston guy) gets #5. Clearly there is an opportunity for some of the major candidates to optimize around that term.Overall, I think Barack Obama gets my “vote” for being the candidate who is using the Internet for marketing his website best. He has the strongest traffic, has the most inbound links, he is doing the most with AdWords, and has the best Technorati ranking.Below are the data and reports I used as well as some links if you want to explore yourself:One of the tools I used to compile this data was the Website Grader on Small Business Hub. Below are links to PDF reports from the candidate’s Website Grader reports:- Barack Obama Website Internet Marketing Report- Hillary Clinton Website Internet Marketing Report- John Edwards Website Internet Marketing Report- Mitt Romney Website Internet Marketing Report- Rudy Giuliani Website Internet Marketing Report- John McCain Website Internet Marketing ReportSome of the other tools I used were:- Google – search engine- Alexa – Traffic Rankings- Alexaholic – Comparative graphs of Alexa data Topics: 1) The Internet marketing race within each party is pretty close. For each party, the sites for each candidate are seeing similar amounts of traffic, as well as similar stats on other key Internet marketing metrics. John Edwards was lagging behind Hillary Clinton and Barack Obama, but recently has been doing well and currently has more traffic than they do. For the republicans, the Internet race looks like a dead heat at this point. Of course individual candidates see some spikes on days where there is key news, especially when they announced their candidacy. But the general trend seems to be that they all have similar levels of traffic. Below are graphs of traffic for the major candidates, shown by each party. 2) The democrats are dominating the battle of the Internet. All of the major democratic candidates were well above all the republicans in website traffic by a big margin. It made me wonder if Alexa (or the Internet itself) is perhaps skewed with democrats. Or perhaps there is a large republican voting population that does not go online much? Or perhaps republican voters in general are less politically engaged and less likely to visit a candidates’ website, but will still vote? A graph showing the relative traffic for each party’s top candidate (in terms of website traffic) is below. The Republicans:- Mitt Romney: http://www.mittromney.com/- Rudy Giuliani: http://www.joinrudy2008.com/- John McCain: http://www.johnmccain.com/ SEOcenter_img I am not an overly political person. I actually enjoy reading about marketing, technology and Internet topics a lot more than politics. But all this election talk made me think that perhaps I should become more politically informed. After all, there is an election coming up. Then I thought, well what if I combined the topics I love with the presidential race? Maybe that would make me interested in learning more in depth info about the candidates? The Democrats:- Barack Obama: http://www.barackobama.com/- Hillary Clinton: http://www.hillaryclinton.com/- John Edwards: http://johnedwards.com Originally published Mar 13, 2007 11:11:00 AM, updated October 01 2019 Here is copy of the summary data I gathered in a spreadsheet.- Presidential Candidate Internet Marketing Data Here are some interesting highlights from my research: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

All Hail The (New) Twitter Elite List

first_img The Twitter Grader algorithm has withstood a fair degree of scrutiny — exacerbated by the fact that the rankings generated don’t always agree with some other “top user” lists that rank purely on the number of followers.  But, one factor in the algorithm that has generated some debate is the reduction in grade that occurs when a given twitter user has a low follower:following ratio.  This is when (on a relative basis) a user has a lower (or equal) number of followers than the number of people they are following.  Stated different, on average, users who are following a bunch of people get a lower grade (all other things being equal).  The common complaint about this is “why would you penalize users that are following other users — doesn’t that go against the spirit of social media sites like twitter?”.  This is a fair question.  And, I have a reasonably fair answer:  One of the surest signals of a low-authority twitter account is that it has a very low follower/following ratio.  Using the follower:following ratio in the algorithm works great — except when it doesn’t.  Like when power users  like Guy Kawasaki ( .  (Oh, and for the record, my Twitter Grade dropped .  Guy’s a highly connected, highly engaged, highly authoritative twitter user (and I’d say that even if I wasn’t a raving fan, which I am). Twitter Grader Originally published Jan 12, 2009 2:32:00 AM, updated October 20 2016 Want to learn more about using Twitter for Marketing and PR? Download the free webinar The problem is, it can be a bit difficult to tell the difference between a spammy twitter account that is using automated follows and a high quality, authoritative account.  It took some near-sleepless nights, but, I think I’ve finally figured it out.  Finally, the Webinar: Twitter for Marketing and PR Twitter Marketing ). State of the Twittersphere after this algorithm update — which is also as it should be).  Twitter Grader algorithm has been improved  is a tool that measures the authority and reach of a twitter user.  It has really taken off since it’s introduction a few months ago.  The software has now graded over 900,000 individual twitter accounts and gets used over 20,000 times a day.  The Twitter Grade is a score from 0–100 based on the power and authority of a twitter user.  It is used to build the list — a compilation of the top twitter users.  (We also generate a list of the top  — and a few new surprises.  @guykawasaki .  Significantly.  In addition to the existing factors, Twitter Grader now looks at the degree of Topics: a given twitter user has.  It looks at how well a given user is fostering conversations in the twitter community.  Clearly, Guy is really, really good at fostering conversations.  So, Guy is back on the Twitter Grader elite list of top 100 twitter users, where he belongs.  So are a bunch of other powerful twitter users geographic location Twitter Elite @onstartups ) don’t make it into the Top 100 list.  Twitter is all the rage as illustrated in this report on the Clearly, there was something wrong with the algorithm Happy twittering. report.  The information in this report is based on data from Twitter Grader. a lot Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack twitter users by keyword and by engagement for tips and tricks to drive inbound marketing using Twitter. If you’re a power user on twitter and think your grade and ranking was too low before, please try it again.  And, if you’ve got ideas for how we might improve the software and make it more useful, please leave a comment. And, if you’re looking for me , you can find melast_img read more

Matt Rutherford Answers the Proust Questionnaire

first_imgMatt Rutherford is the the web strategist and technology producer for  Remix Sun Tzu YouTube channel Favorite newspaper(s)? ‘, Clay Shirky’s ‘ Richard Branson Who was your best manager? . Incidentally, they’re all creating space companies, something that fascinates me. Intelligence and efficiency.  ‘. I also studied  The Economist Favorite business book(s)? A horrendous cliche, but I’d still have to say my iPhone. At least until a better Android phone comes out. Where do you do your best thinking? Device you would never give up?  here What would you like to be the world’s best at?    in the original Chinese, which sounds incredibly pretentious, but was highly useful nonetheless.  Your first “real” job? Originally published Dec 19, 2008 8:15:00 AM, updated March 21 2013 Here Comes Everybody Charlie Rose . A frivolous but beautiful iPhone app called Camera Bag, that converts your photos into classic camera shots (Poloroid, Holga, etc). You can see a few shots  . It has a certain English tone of voice, which I find quite appealing. (NB: I’m English). Blog you read most frequently? A paperboy at 13. I had to get up at 6 a.m. every day for two years. I have no idea how I did it. Social media tool you actually use? Your favorite software application? Person that inspires you? . Pirate’s Dilemma At the moment: Matt Mason’s ‘ Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Elon Musk ,  . He’s also a guest contributor on  I’ve never really worked in a formal company with a ‘manager’, it’s always small organizations with protean structures.   ‘, Larry Lessig ‘ Jeff Bezos Facebook Around 1:30 a.m. on weeknights, at my desk.  , where he’s created a popular  What do you most value in employees/colleagues? Techmeme I’d like to be the best at distilling and communicating complex information. The world is getting exponentially more complex within our lifetimes – the conduits organizing this information for the public are going to become increasingly powerful.  TechCrunch , last_img read more

Happy Holidays From HubSpot! [Video Card]

first_img Topics: Originally published Dec 24, 2010 8:00:00 AM, updated October 20 2016 Naturally, the best way to do this is by showing the different faces behind HubSpot. Watch our video card to see those faces and read our message. We hope you enjoy watching it as much as we enjoyed making it! Thank you for your ongoing support and passion for inbound marketing. We are lucky to have you as a part of our community! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 2010 has been a great year for HubSpot The HubSpot Team Happy Holidays, Holiday Marketing — all thanks to you! Our community has inspired each one of our teams to work hard, experiment, and embrace constant learning. With the holiday season in full swing, we at HubSpot wanted to say thank you and send warm wishes your way!last_img read more

Dance Steps for Marketers: How to Improve Customer Interactions

first_img Dell: Runkeeper checked in with me (thankfully in a non-judgmental way) after I signed up for their service but it failed to track any fitness activities. Who does it well? Knewton* Behavior doesn’t change on a whim. If a customer has been using your service in a reliable pattern and then drops off, it’s safe to assume that something’s up. Reach out to them to offer help, or ask for feedback in order to prevent customer churn. For Their Usage Drops Off Foodler: Originally published Jul 18, 2011 5:05:00 PM, updated October 01 2013 , an online learning platform, this kind of adaptability is central. Its course material automatically adapts to each student’s strengths and weakenesses as he or she moves through the program. The result is an individualized electronic textbook and personalized experience for each student. listen to the community A number of companies have become really good at thanking Topics: Not all customer communications need to be explicitly stated. Marketing is at its most powerful when it adapts to the choices customers make. Whenever possible, This is just a starter list. There are a number of opportunities for you to understand your customers’ motivations and needs better. What other examples have you seen of marketers allowing their customers to take the lead? They Demonstrate Interest in a Certain Page or Category leverage analytics are both known for the advanced user recommendations they provide to customers. It’s hard to mention adaptable content without bringing them up, but there are plenty of other examples to be found. and One of my first surprising experiences on Twitter was receiving a genuine thank you and small gift certificate after raving about the joy of ordering food through Foodler. Dell takes this to another level. According to Manish Mehta, Dell’s vice president of social media and community, Dell has 40 staff members dedicated to Twitter customer response. They actively Here are few indicators to watch for in your customers’ lifecycles as well as some examples of companies that have made good dance partners.center_img customers who have helped spread the word via social media Hunch Social Media marketing is customer-driven Amazon . Consumers decide how and when they want to interact with companies; not the other way around. If you are a marketer, chances are you have a strategy for how this month will go. You have a set of collateral to develop, some e-communications to send, and maybe even an event to run. Undoubtedly, each of these steps are carefully planned out. But how adept are you at reacting when your customer takes the lead? Inbound Marketing A Twitter application that reminds users when their queue is empty. to understand the content customers download from your site or the items they purchase, and segment those users based on their interests. . Step one is thanking advocates as their posts go up. A more advanced play? Keeping track of those advocates and rewarding them over time with exclusive first looks or other benefits. Who does it well? Runkeeper*: A couple of years ago, my father taught me to dance. It was several months before my wedding, and my usual method of jumping around wildly just wasn’t going to cut it. Anyone will tell you that the hardest part about learning the waltz is noticing when your partner is leading you somewhere. The challenge is in paying attention to slight nuances amid a flurry of other steps. Today’s [Disclosure: a couple of the examples below are Performable or HubSpot customers. They’re marked with an asterisk.] and empower them to make decisions that help shape future products or marketing. Timely.is: They Advocate for You in Social Media Who does it well? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Facebook Now Includes Business Pages in Local Mobile Search Results

first_imgFor local businesses, there’s now all the more reason to create a Facebook Page. Yesterday, Facebook announced updates to the ‘Nearby’ tab within its mobile app, giving local businesses an even better opportunity to get discovered by Facebook mobile users. And considering there are more than 600 million of them, this isn’t really a benefit brick-and-mortar businesses should overlook. In fact, with Facebook’s latest update, it seems like Google might have some new competition when it comes to local search.Let’s take a quick look at what Facebook’s updates actually entail, and how local businesses can win their piece of the Facebook local search pie.What Exactly Did Facebook Do to Its Nearby Tab?Before yesterday’s update, the Nearby tab was dedicated to showing users where their Facebook friends had checked in. With Facebook’s update, now users of the Facebook app (for both iOS and Android) will not only see which friends have checked in at specific places, but they’ll also be able to discover places and businesses that are nearby. These results are ranked primarily by the recommendations of the particular user’s friends, which factor in criteria such as star ratings, check-ins, and Likes. And if there are no recommendations from the user’s network available, result rankings will default to the larger Facebook community’s engagement with that business or place. Finally, users will also have the ability to connect to businesses directly within the Nearby tab on their smartphone by performing actions like Liking, checking in, calling, or getting directions. They’ll also have the opportunity to share their recommendations with either the public (by default) or just to specific Facebook connections, as well as rate places using a five-star rating system (which are always public, but editable over time). That being said, users will only be able to leave ratings if they’ve legitimately checked in.How Should Local Businesses Make the Most of These Updates?Great question! If your business has a brick-and-mortar location, here’s what you should be doing to make sure you show up in the Nearby tab …First and foremost, create a Facebook business page! Follow our simple step-by-step instructions, accompanied by a video tutorial, to get set yours up today.Make sure your page is updated with all your business’ basic information in its ‘About’ section, especially your physical address, store hours, phone number, and other critical company details.Check to ensure your page category is accurate, so people will be able to find you when looking for your specific type of business. To change your page’s category, click ‘Edit Page’ from the top of your page, select ‘Update Info,’ choose the page grouping and the appropriate category for your page, and then click ‘Save Changes.’Encourage engagement! Use your marketing assets to motivate your mobile Facebook users to Like, check into, rate, and recommend your place page in Facebook mobile.For more information about these updates check out Facebook’s FAQ page about Nearby.What do you think of Facebook’s updates? Do you think it will become a local search contender? Image Credit: mootown Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 18, 2012 5:49:00 PM, updated October 20 2016 Facebook Business Pages Furthermore, Facebook mobile users will now be able to search for places by category — such as restaurants, coffee, nightlife, outdoors, arts, hotels, and shopping.last_img read more

93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data]

first_imgHow long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you’ve been asking yourself those questions, have no fear, the latest HubSpot ROI report is in, and it has answers to all those questions.The ROI Report is an analysis created in collaboration with HubSpot and MIT. By crunching numbers from our customers, we can not only get a perspective on the successes of our customers, but also a global view of how inbound marketing is working for businesses around the world right now.Start generating more leads from your website today with HubSpot’s free tool, Leadin.These results come from a study based on data from 5,048 HubSpot customers and surveys from 236 knowledgeable professionals about their company’s marketing strategy. Let’s jump right into the charts!ROI of Inbound Marketing for Traffic1) 92.34% of companies using inbound marketing increase their traffic. Tweet This Stat!We aren’t just making this stuff up! Real companies are seeing real world results with inbound marketing. 29.8% of companies using HubSpot have increased the traffic to their site more than 100%!2) 85% of companies using inbound marketing increase traffic within 7 months. Tweet This Stat!We all know that inbound marketing takes time and patience to start seeing fruits from the labor. Surprisingly, customers started seeing increases far sooner than we typically talk about.3) Blogging champions as the #1 method for increasing traffic, with SEO in second place. Tweet This Stat!This is an interesting stat that has changed since our 2011 ROI Report. In 2011, SEO was reported as the #1 method in increasing traffic. In 2013, SEO has fallen to second place with blogging taking the first spot. This is likely due to SEO today revolving largely around blogging to create fresh, unique content due to the Google Panda/Penguin updates.ROI of Inbound Marketing for Leads4) 92.7% of companies using inbound marketing increase their lead generation. Tweet This Stat!While companies have significantly increased their traffic using inbound marketing, they have seen an even greater increase in leads. 38.37% of companies using HubSpot have seen an increase in their leads of more than 100%!5) 83.9% of companies using inbound marketing increase leads within 7 months. Tweet This Stat!Companies today demand quick results from their investments, and here we see inbound marketing responding fast. All but only 1.79% of companies saw results within their first 12 months of utilizing inbound marketing methodologies.6) “Other” inbound marketing techniques — like landing pages and calls-to-action — champion as the #1 method for increasing leads. Blogging comes in second place. Tweet This Stat!As we move from traffic to leads, we see MOFU (middle of the funnel) inbound marketing techniques like landing pages and calls-to-action reign supreme in driving leads. Blogging continues to prove itself as a powerful tool to be the second most popular method in increasing leads.ROI of Inbound Marketing for Sales7) 42.2% of companies using inbound marketing increase their lead-to-sale conversion rate. Tweet This Stat!Most people will be attracted to inbound marketing to increase their traffic and leads. But who knew it could also optimize your lead-to-sale conversion? Inbound marketing makes you think through your entire sales funnel, and optimize each part effectively.8) 49.7% of companies using inbound marketing increase sales within 7 months. Tweet This Stat!Increasing traffic and leads is an interesting statistic, but let’s get to the number we all as businesses truly care about: the bottom line. Companies using HubSpot software started to increase their sales and put real dollars into their cash-flow quickly. 63.24% of companies started to see increased sales within the first 12 months!9) “Other” inbound marketing techniques — like landing pages and calls-to-action — are the number one reason marketers attribute to their increase in sales, with better lead intelligence not far behind. Tweet This Stat!Lead management, tracking, and intelligence tools are critical when you’re increasing your sales funnel and bringing in leads. A centralized marketing database allows you to capture, store, and grow information about your leads effectively.Check out the full inbound marketing ROI report from HubSpot and MIT for more details and thorough analysis. What are your thoughts about the return on investment of inbound marketing? Let us know below! Inbound Marketing Data Originally published Feb 26, 2013 4:30:00 PM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more