1 Jan Vertonghen in action for Tottenham Tottenham defender Jan Vertonghen remains a big doubt for the home game against Aston Villa on Saturday after missing training once again on Thursday.The Belgium international was forced to miss the 0-0 draw with Burnley last weekend through illness and has still not made a full recovery.Mauricio Pochettino was forced to partner out of favour Vlad Chiriches alongside Eric Dier at the heart of the defence for the game at Turf Moor.But with Kyle Walker injuring his foot last Sunday and undergoing scans this week, Dier will have to move back to right back leaving the Spurs head coach with a potential selection dilemma at centre-back.Tottenham captain Hugo Lloris is also a doubt for the Villa game as he continues to recover from a knee injury which has sidelined him since the end of March.The France keeper was also absent from the club’s open training session at White Hart Lane which means Michel Vorm could get another chance to make a rare appearance in the Premier League.
When is ignorance a good thing? When is confidence in one’s answers a bad thing? One science writer expressed his desire for mystery over explanation – as long as the mysterious allowed room for lucky breaks without design. Science writer Ben Shaberman got to share his views on the last page of the April 2007 issue of Sky and Telescope: “Knowledge can be enlightening, but so can mystery.” He first described his rapture at hearing Adam Reiss speak about dark energy and multiverses. Then he described those who disagree with the vision:Those who profess creationism or “intelligent design” think they have the answer to why things in the universe work out so well. But for those seeking a scientific explanation, the anthropic principle offers another possibility. It suggests that we simply got lucky: there have been a zillion Big Bangs, and the one that created our universe just happened to work out. In other words, we hit the cosmic jackpot. The idea has both its supporters and critics, and it’s utterly fascinating.Fascinating indeed. Imagine winning the universal lottery without spending any money on tickets. Ben went on to praise the glories of the unknown, the mysterious, the uncertain: “At a time when politicians and the media espouse so much certainty about virtually everything, it was refreshing to hear an intelligent and levelheaded guy acknowledge all the stuff that baffles us.”Darwinese is more than just a language foreign to the majority of people who live by common sense and know an intelligent cause when they see it. No, Darwinese is a complete communication system that includes a set of protocols. One requirement is the secret handshake. This is the motion of sweeping away creationism with a wipe of the hand, and putting “intelligent design” in scare quotes. In evolutionary parlance, it is taboo to actually consider the arguments of these dimwits. The structure of Darwinese, as in 1984, actually inhibits formulating thoughts contrary to Darwinese protocol. Whatever celebrates Darwinian ideas is goodthink; whatever attributes validity to intelligent design is crimethink. The syntax and semantics force thoughts into naturalistic molds – except when Christian terms are borrowed temporarily to get around difficulties (e.g., 07/15/2005). A second requirement is to reinforce the false dichotomy between design/creationist views and “scientific explanation.” The word science must never be used in the same sentence with intelligent design. It is a word reserved strictly for Darwinian materialists, even when the context appeals to mystery, the unknown and the unknowable. Claiming to know the answer is design, and being able to prove it, spoils all the fun of remaining ignorant. He said, “That hour-long lunch helped me appreciate the beauty of the mysterious world we live in.” A third requirement in Darwinese is to pretend to be honestly curious and to demean certainty while actually maintaining a dogmatic position. To prove that Shaberman is an accomplished Darwinese speaker, ask him if evolutionary theory itself is up for debate. Imagine what would happen if an interlocutor were to argue that invocations to unknowable Big Bangs and multiverses constitutes a tacit appeal to the supernatural. The Darwinese protocol in such instances is to chant Evolution is science! Creation is religion! as long as necessary to get the interlocutor to leave. News reporters watching on the sidelines will promptly report that the Darwinese speaker achieved a great victory against ignorance and superstition. A feeling of awe and wonder at things too big to be understood does have its share of euphoria. Mystery can spur one on to seek an explanation. In that sense, it can be a good thing. But mystery is not an end in itself, lest it become a mystery religion. Shaberman just preached a little sermon for the Cult of Lady Luck, one of the denominations of Charlianity. Darwin would be pleased to know that his doctrine of contingency has been extrapolated all the way back into prior worlds of the imagination. This completes his systematic theology: ultimate origins, the present, and ultimate destiny. He is gratified that his completed system produces such warm feelings in the hearts of his disciples. Now that he controls the Ministry of Truth, having ruled all competing ideas out of bounds, he happily pays out his lottery winners in monopoly money. Whatever keeps his devotees hooked enraptured in the realms of eternal ignorance is not too high a price to pay.(Visited 38 times, 1 visits today)FacebookTwitterPinterestSave分享0
(Visited 30 times, 1 visits today)FacebookTwitterPinterestSave分享0 Yesterday’s daring plunge through a plume of an Enceladus geyser is the highlight of recent Saturn news.Enceladus NewsDeepest-Ever Dive Through Enceladus Plume Completed (JPL): Two-way communication with Cassini after the geyser plunge shows that the spacecraft survived, JPL reported. Come back to this spot for latest news and links to photos after the data are downloaded. PhysOrg posted a list of preview facts before the event.Update 10/30/15: Spectacular close-ups as well as wide-angle shots have been posted by the Cassini Imaging Team website. Photos are not the only purpose of the event. Data on the composition of plume particles will provide important clues about what lies below. Principle investigators for Cassini’s other instruments such as the Cosmic Dust Analyzer (CDA) will have a lot to say when the data are presented at a future date. Science Magazine says that could take months.Closest Northern Views of Saturn’s Moon Enceladus (NASA-JPL): After the October 10 flyby that skimmed over the north pole, NASA released images showing that the mysterious lines cutting across craters at the equator continue over the north pole.Aggregate particles in the plumes of Enceladus (Icarus): Atmospheric scientists tried modeling the particles in the Enceladus geyser plumes, but did not come to definitive conclusions about the size of the aggregates or where they form in the vapor column. “Estimates of the total particulate mass of the plumes of Enceladus are important to constrain theories of particle formation and transport at the surface and interior of the satellite.” This is an updated paper from the 2011 model. Yesterday’s flyby will undoubtedly provide more constraints for the models.The chemistry that could feed life within Saturn’s moon Enceladus: study gives clue ahead of flyby (The Conversation): David Rothery, planetary scientist at The Open University, rang the hydrobioscopy bell before the flyby, equating water with life. Without explaining how, he claims that “The power to drive the plumes must come from heat generated by the varying tidal stresses experienced by Enceladus as it orbits Saturn.” Then he rang the hydrobioscopy bell longer and louder.High-temperature water–rock interactions and hydrothermal environments in the chondrite-like core of Enceladus (Nature Communications): This paper by primarily Japanese researchers tries to constrain the conditions for a global ocean at Enceladus. To account for silica nanoparticles, they say, the crustal composition must resemble that of carbonaceous chondrites, a type of melted meteor. The silica would have dissolved over geological timescales, they say; “Accordingly, the formation of silica nanoparticles is most likely sustained by geologically recent or ongoing hydrothermal activity.” What happened to cause that? The combination of factors required to keep Enceladus warm for 4.5 billion years seem improbable (radiogenic heat followed by episodic tidal flexing and serpentinization, etc.), so they entertain a more recent chain of events. Unfortunately, it also has a high perhapsimaybecouldness index:However, given that a porous rocky core tends to lose remnant heat rapidly, especially if it is percolated by the oceanic water, it may be more likely that hydrothermal activity on Enceladus was triggered by a recent incidental heating event (for example, a catastrophic crustal overturn, an orbital evolution or an impact). The thickness of plume particles deposits on the small Saturnian satellites also implies that the duration of cryovolcanic activities on Enceladus would be as short as 10 Myrs (ref. 44). These incidental heating event [sic] could have increased the temperature near the ocean–rock interface (Fig. 4b). It is highly uncertain whether this event alone could have produced a sufficient amount of heat to cause hydrothermal activity, because such an event provides heat mainly in the icy shell rather than in the rocks of the seafloor. However, if Enceladus’ rocky core is fragmented, the incidental events would have triggered effective tidal dissipation within the core, especially near the ocean–rock interface. In addition, if the ocean–rock interface had contained pristine minerals, such an event might have initiated ice melting and subsequent exothermic serpentinization. This in turn could have triggered a positive feedback between serpentinization, temperature increase and large tidal dissipation, possibly leading to hydrothermal reactions.Saturn NewsSomething Strange Is Happening Inside Saturn (Space.com): “Unusual ripples in Saturn’s rings are revealing the mysterious inner workings of the great gas giant,” this article on ‘kronoseismology’—the study of oscillations within Saturn— begins. “Planetary scientists and modelers are slowly picking apart that mystery.” Here’s a caution for people who think gas giants are simple objects that form easily:“There’s a paradigm of giant planets being pretty simple objects, where they have a core of ice and rock, and this tremendous envelope of hydrogen/helium on top of that,” Fortney told Space.com. “That’s how people have mostly modeled giant planets for 50 years. But what the kronoseismology tells us is, there’s some region that is strange, there’s some part of the bottom of the envelope that’s not simple, that’s not convective. It tells us that Saturn is not a simple object; there’s something more going on there.“At Saturn, One of These Rings is not like the Others (Astrobiology Magazine): Cassini’s Composite Infrared Spectrometer (CIRS) shows anomalously high temperatures in part of the A ring. Scientists infer from it something about the composition of the orbiting particles that raises an age issue:“A high concentration of dense, solid ice chunks in this one region of Saturn’s rings is unexpected,” said Morishima. “Ring particles usually spread out and become evenly distributed on a timescale of about 100 million years.”….“This particular result is fascinating because it suggests that the middle of Saturn’s A ring may be much younger than the rest of the rings,” said Linda Spilker, Cassini project scientist at JPL and a co-author of the study. “Other parts of the rings may be as old as Saturn itself.”The 2013 Saturn auroral campaign (Icarus): The planetary science journal Icarus published a suite of papers about Saturn’s aurora observations from two years ago, for those interested in planetary physics and magnetospheres.Inside Cassini’s Multi-Year Saturn Mission (Space.com): This article by graphic artist Karl Tate includes a colorful infographic showing highlights of the Cassini mission and its major findings, such as the Enceladus geysers, Titan and the Huygens landing, the solution to the Iapetus dark-light dichotomy, Saturn’s rings and the polar hexagon (see Evolution News & Views, “Are Hexagons Natural?”).Titan NewsSaturn’s moon Titan (Universe Today via PhysOrg): Matt Williams shares the current knowledge of Titan. He doesn’t shy away from age problems:The surface of Titan is relatively young – between 100 million and 1 billion years old – despite having been formed during the early solar system. In addition, it appears to be relatively smooth, with impact craters having been filled in. Height variation is also low, ranging by little more than 150 meters, but with the occasional mountain reaching between 500 meters and 1 km in height….Energy from the sun should have converted all traces of methane in Titan’s atmosphere into more complex hydrocarbons within 50 million years—a short time compared to the age of the solar system. This suggests that methane must be replenished by a reservoir on or within Titan itself.Saturn’s largest moon Titan could have sun-warmed swirling seas (New Scientist): Solar heating may stir up currents in the oily lakes of Titan, this article says. “What we found is that it can cause currents that are comparable with tidal and wind-driven currents.” Future landings in the lakes will need to take this into account. “Extraterrestrial oceanography is still in its early days,” remarks Ralph Lorenz (Johns Hopkins APL).Congratulations to the engineers whose intelligent design built and guided this amazing spacecraft and aimed it into a narrow plume of gas around a tiny moon. That’s impressive.We are now 11 years into Cassini’s mission to Saturn, and scientists still are puzzled about the youth of Titan and Enceladus. Obtaining data is a wonderful achievement for all who contributed, but understanding what they are seeing is a completely different matter. Much of their puzzlement would vanish if they kicked some A.S.S. out there.
For Apple and Google, breaking up is hard to do. Today’s release of Apple’s iOS 6 sees the the addition of many new features, as well as the removal of some notable code that has been with iOS for a long time: Apple’s YouTube app and the use of Google Map data within the Maps app.Part of Apple’s ongoing extrication from its entanglement with Google, many people will be watching this move carefully to see what, if any, effect this will have on the companies’ bottom lines.Based on early reports, it seems one part of the breakup will go pretty smoothly, while the other will be fraught with user peril.Changing The ChannelThe YouTube change is not likely to have too much effect on either company. Contrary to some rumors floating around the Internet this week, Apple isn’t banning YouTube from the new version of its mobile operating system; it’s just removing the built-in app it created to access Google’s popular video service on iOS devices.You can still watch YouTube, of course. Google released its own YouTube app last week (though it’s ready only for iPhone, not iPad users). Of course, you can just use a Web browser on the iPhone or iPad to go to YouTube.com directly. In fact, on the iPad, that may even be a preferable solution. And there are plenty of free video search apps available that will plumb the depths of YouTube and other video sites, such as Vimeo.So did Apple ditch YouTube in a fit of pique? Not necessarily. As CNET’s Casey Newton points out, YouTube is increasingly trying to move to a channel-based model. The new approach is very noticeable in the service’s new app layout, too. This channel alignment is a very good way to parse potential ad-clickers into more easily targeted demographics, so it’s no surprise that YouTube and its parent company Google are moving in that direction. By pulling its own YouTube app and promoting apps that are more video search oriented, Apple is quietly disrupting YouTube’s plans.It should not make much of a difference in the long run – people will still be getting to YouTube, where the ads and eyeballs ultimately need to meet. What it Takes to Build a Highly Secure FinTech … Dangerous Curves AheadThe real bumps in the road may come with the introduction of Apple’s updated Maps app.There are many new features getting introduced in the iOS 6 version of the Maps app, such as turn-by-turn navigation and a new “flyover” mode. But already many reviewers are missing the one thing that the new Maps doesn’t have: Google Maps data.Instead, Apple’s mapping data is coming from vendors TomTom and Waze, with search data tied in to the Yelp location-based review service.It’s expected that a new service, especially one replacing a highly robust geo-location dataset, is going to have some gaps in information. But it may be hard to explain that to phone users who suddenly can’t find businesses and other locations on their iPhones that were there before.And the new dataset may not just be lacking a little – there could be big gaps. Waze CEO Noam Bardin distanced himself from the apparent coming storm when iOS hits the virtual shelves today, telling Business Insider, “Apple went out and partnered with the weakest player… They’re now coming out with the lowest, weakest data set and they’re competing against Google, which has the highest data set. What’s going to happen with the Apple maps, is that you’re literally not going to find things. When you do find them, they might be in the wrong place or position geographically. And if you do have it, the route to it may not be the optimal route.”Businesses are noticing, too. Josh Carr of Rocky Mountain Mac Repair posted a detailed examination of the new Maps local search, and was not impressed with searches for his own business.“All of the work I’ve put into our local recognition is completely gone because I focused so keenly on Google Places,” Carr wrote. “By limiting search to Yelp businesses, there were only two places returned for ‘iPhone Repair.’ They illegally use the trademarked term ‘iPhone’ in the name of their company on their Yelp record. One of the companies used a false name just so they had iPhone in the title.“So, I need to create a false Yelp business and hope that Apple legal doesn’t come after me just to show up in Maps? Wow,” Carr added.Why Maps MatterProblems aside, this is an app that Apple will want to get right, and soon. Mapping is one of the most-utilized services for other apps on mobile devices. Geolocation is a key part of many apps, and users access maps and navigation on their devices often.The change is a big deal for Google, too. A lot of ad money comes out of Google Maps, which is why Google spends billions getting that service up to date. Cutting Google out of the map equation is potentially a harsh blow to Google’s bottom line.How harsh? Analytics firm comScore puts Apple’s share of the U.S. smartphone market at 33.4% as of the end of July. That’s a very large user group that will suddenly no longer be accessing Google Maps.What’s not known: Will iOS users be patient with Apple if the Maps transition turns out to be as rough as predicted? Apple has a limited window of opportunity to lure more users to its Maps service. In June, Jeff Huber Google’s Senior VP, Commerce & Local wrote in a Google Plus comment, “We look forward to providing amazing Google Maps experiences on iOS.”That points to a Google-developed app for Google Maps coming soon to iOS. Apple has that long to at least match what Google can offer. Related Posts Tags:#Apple#Google#iPad#iPhone#mobile brian proffitt Role of Mobile App Analytics In-App Engagement The Rise and Rise of Mobile Payment Technology Why IoT Apps are Eating Device Interfaces
PACKAGE INCLUDES:• 3 night hotel stay at the LVH• Roundtrip airfare from the US• Pass to NAB Show• $500 spending money UPDATE: THE CONTEST HAS NOW ENDED. Thanks to all who entered. Please follow us on Twitter and Facebook for info on future giveaways!Royalty free music leader Premiumbeat.com, in partnership with LearningDSLRVideo.com, is giving away an all expenses paid trip to the 2013 NAB Show in Las Vegas, Nevada – an $1,800 value! One lucky winner will be chosen at random and contacted on 11/17/12.Must be over 18 to enter. Open to international entrants, void where prohibited. Official giveaway rules here.About NAB ShowThe annual NAB Show in Las Vegas, Nevada is the world’s leading trade show for video, film and media content creators. With nearly 100,000 attendees from across the globe, NAB showcases the latest gear and equipment from from exhibiting companies and organizations.About LearningDSLRVideo.comLearningDSLRVideo.com is an online community led by DSLR authority Dave Dugdale. Dave share’s his passion for creating high quality DSLR videos in his frequent video tutorials, product reviews and engaging interviews. Check out THE STORE, a new extension of LearningDSLRVideo.com that provides high-quality in-depth video tutorials and training on DSLR cameras, equipment and techniques.
Schoolchildren in Ganjam district of Odisha are being lured into the reading and writing habit in an entertaining manner through a unique project named ‘Drop Everything and Read’ (DEAR).DEAR, an innovative interactive library movement project, was initiated in the district around three years ago. It has already earned national recognition. In 2015, the project was selected for a national award for innovation in educational administration. The project was started in Ganjam district in December 2014 in around 1,000 schools. At present, the project is successfully continuing in over 4,000 government managed or aided schools of Ganjam district.“This project targeted the alarming issue of declining reading habit among school students, which was also affecting their writing skills. Students were found to be concerned only about their textbooks and we wanted to make the children feel that reading is linked to studies and examination only. It can also be entertaining and activity of pleasure,” said District Education Officer (DEO) of Ganjam, Sanatan Panda.Dearth of booksBut dearth of adequate number of books in schools, especially the rural ones, was a major obstacle in the path of enhancing the reading habit among students. In addition, books in school libraries also remained locked in almirahs, out of reach of the students. As an initial step, all schools in Ganjam district were advised to display most books in their libraries before students. Books in school libraries were also segregated as per their suitability for children of different age groups.
Brace for potentially devastating typhoon approaching PH – NDRRMC Kin of Misamis Oriental hero cop to get death benefits, award — PNP Alab Pilipinas team for the 2017-2018 ABL Season. Photo from @alabpilipinas Twitter.Reggie Okosa, a 6-foot-10 center who has vast experience playing overseas, is Alab Pilipinas’ other import in the coming Asean Basketball League season.Okosa has had stints in Korea, China, Japan, Venezuela, Argentina and Mexico, but aside from his experience, new Alab coach Jimmy Alapag described Okosa as a versatile offensive player, who can score in variety of ways.ADVERTISEMENT Read Next Frontrow holds fun run to raise funds for young cancer patients Alapag is banking on the two imports’ familiarity with each other to further build the team’s chemistry with the new season set on Nov. 17.Alab Pilipinas opens its campaign against defending champion Hong Kong on Nov. 19 at Mall of Asia Arena.The Philippines, which got swept by Singapore in last year’s semifinals, will also lean on the likes of reigning local MVP Bobby Ray Parks Jr. and former PBA veteran Dondon Hontiveros.ADVERTISEMENT Fire hits houses in Mandaluyong City Michael Jordan scores again, this time with his Jumpman logo View comments Kammuri turning to super typhoon less likely but possible — Pagasa Trending Articles PLAY LIST 00:50Trending Articles01:18Sangley airport to be operational in 7 days – Tugade03:46Lacson: PH lost about P161.5B tax revenue from big trading partners in 201701:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games MOST READ LATEST STORIES Typhoon Kammuri accelerates, gains strength en route to PH READ: Hontiveros returns to action, joins Alab Pilipinas“He’s a veteran. He’s played all over the world from the CBA to the KBL to the Japanese league, he and Ivan actually competed with each other in the KBL a few seasons ago,” Alapag told INQUIRER.net, referring to his other reinforcement Ivan Johnson.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“He gives us another inside presence. A guy who’s capable of stepping outside and make shots but can also play with his back to the basket.”READ: Team owner: Alab PH poses biggest threat to Hong Kong 5 reign Nonong Araneta re-elected as PFF president BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Don’t miss out on the latest news and information.
Marketing Data Originally published Nov 18, 2011 1:30:00 PM, updated February 01 2017 Topics: Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil) of marketing automation, there are still some people that are a little squeamish about the concept.So we’ve compiled some super cool stats and data to help paint the picture of what’s going on in the marketing automation industry, illustrate the key challenges marketers are facing, and show how marketing automation has helped address those problems. See if your business can identify with any of these jaw-dropping marketing automation stats.The Marketing Automation Industry1.) The B2B marketing automation industry will reach $325 million in revenue by the end of 2011. This is a more than 50% increase over 2010, which had also doubled in revenue from the year before. (Source: Raab Associates) Tweet This!2.) The adoption of marketing automation technology is expected to increase by 50% by 2015. (Source: Sirius Decisions) Tweet This!3.) Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Source: Focus Research) Tweet This!4.) By 2020, customers will manage 85% of their relationship without talking to a human. (Source: Gartner Research) Tweet This!5.) 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential. Tweet This!Marketing Automation Challenges6.) 50% of qualified leads are not ready to purchase immediately. (Source: Gleanster) Tweet This!7.) The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. (Source: Sirius Decisions) Tweet This!8.) Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge. (Source: Forrester Research) Tweet This!9.) 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don’t even know this metric. (Source: Forrester Research) Tweet This!10.) 89% of marketers said email was their primary channel for lead generation. (Source: Forrester Research) Tweet This!11.) With a delivery rate of just 75%, achieving strong inbox placement remains a challenge in the B2B sector. (Source: Return Path) Tweet This!12.) Only 33% of companies who use both CRM and marketing automation said the two integrated well. (Source: The Experts Bench) Tweet This!13.) 64% of CMOs have either an informal or no process to manage their marketing automation. (Source: The Annuitas Group) Tweet This!Why Marketing Automation Rocks!14.) Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research) Tweet This!15.) Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Source: The Annuitas Group) Tweet This!16.) Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group) Tweet This!17.) Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research) Tweet This!18.) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Source: Forrester Research) Tweet This!19.) 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Only 10% of marketers report the same follow-up time without mature lead management processes. (Source: Forrester Research) Tweet This!20.) Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate. (Source: CSO Insights) Tweet This!21.) Relevant emails drive 18 times more revenue than broadcast emails. (Source: Jupiter Research) Tweet This!22.) Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Source: Aberdeen Group) Tweet This!23.) Gartner estimates a 15% savings on creative production with marketing automation. Tweet This!24.) Gartner estimates a 5% reduction in marketing waste through automating fulfillment. Tweet This!25.) Event-triggered marketing can potentially save 80% of your direct mail budget. (Source: Gartner Research) Tweet This!If you’re grappling with making the marketing automation leap or trying to make the case to your boss, these stats should help give you some context around the world of marketing automation.Have you ventured into the world of marketing automation? What kind of gains have you seen from your efforts?Image credit: Benson Kua, veganstraightedge Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Native advertising, done right, is not an advertorial. Native advertising, done right, is not product placement. Native advertising, done right, offers marketing software Additionally, the use of content extends to many other marketing methods like of the term, it can best be described as a form of advertising that consists of relevant, valuable content that’s part of a media outlet’s editorial offering. In plain English, that means paid editorial. Is your inbound marketing content strategy up to snuff? Is Native Advertising? Inbound marketing sidesteps buyers’ advertising blinders, because it isn’t car dealer-style advertising that not one wants to see. Instead, inbound marketing offers information that was sought after and found to be valuable to the consumer. If you’re a marketer touting the latest and greatest in, say, inbound marketing, you had best dominate the first few organic search results for it. ). But you’ll be far more effective in doing so when you offer valuable, usable, actionable information on will provide you the process, procedures, and proper workflow you need to create great content worth sharing. valuable, educational, useful information So why would an inbound to your customers and prospects. search engine optimization The role of content creation is integral to inbound marketing success. Developing informative and Topics: Inbound Marketing A recent product And within inbound marketing, you’re using that content to cultivate and generate leads through (e.g. ebooks, webinars, whitepapers, etc.). Content in marketing also includes the use of email marketing to offer additional information to leads with the aim of moving them down the purchase funnel (which marketing automation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack educational content , or they can be news stories on media sites. That covers owned and earned media … but what about paid media? content , and proper why How Inbound Marketing Can Fuel Native Advertising study by Econsultancy and Responsys found that Put simply, native advertising and sponsored stories cast a wider net to amplify your inbound marketing efforts. Sure, straight inbound marketing will go a long way to getting your message in front of your potential customer base in a very cost-efficient manner, and everyone should start with purely organic inbound marketing to get the best possible ROI. But if you have a few extra bucks to help that content proliferate further and are willing to spend more for higher growth even at a lower ROI, then native advertising is worth considering. . For the most part, it all starts with content. Content that is informative, educational, and relevant, but also — and this is most important — content that is ultimately designed to sell something. , Inbound marketing became possible with the advent of the internet, which offers potential buyers the ability to access any kind of information they want, about any topic of interest, at any time of their choosing. Google made the process even easier. SEO and SEM tactics easier still. But it wasn’t until the marriage of buyers’ increasingly anti-advertising mindset and growth of ad blocking technologies (e.g. DVRs, ad blockers, etc.) that inbound marketing really took a foothold. What Native advertising can, in its most popular format, take the form of a sponsored blog post or article. Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. , an integral component of inbound marketing, in 2013. The category ranked the highest of all digital marketing channels — which just makes it all the more important that you ensure your content strategy is in place before your competitors’. The Role of Content in Inbound Marketing a person should consider your products/services rather than just screaming at them that they should just trust you and buy because you told them to. Originally published Feb 18, 2013 9:00:00 AM, updated March 21 2013 Remember though, you must have worthwhile content in the first place. And a robust Basically, it consists of natural content that appears in a medium’s organic content stream — with the caveat that its placement was purchased rather than appearing organically. inbound marketing solution Wait … any longer), as well as the creation of landing pages on which products can be promoted, and the use of social media, which can further disseminate content. , not your Yes, ultimately you want to sell a product or service — and you will (likely with the help of with segmented , Now, many of you may be shaking your head at this point exclaiming, “What’s up with all these people who feel the need to slap a new label on something that’s been around since consumer packaged goods companies created the soap opera?” And to some degree you’d be right in your assumption that native advertising is just an advertorial in shiny new clothing. But you’d also be wrong. . You don’t want to point people to a man standing in a parking lot with a bunch of balloons in one hand and a flag in the other; you want to point people to a thoughtful piece of content that discusses why buying a car at your dealership will save you money in the long run and provide you with years of hassle-free service. dynamic content enables you to advance the cause of your product or service in a way that doesn’t sound like a car dealer screaming at you while holding a bunch of balloons in one hand … and a waving flag in the other. marketing automation Now, those top organic SERP positions can be links to content on your own site (gleaned through effective SEO and social media efforts), they can be links to Certain types of advertising can help boost and supplement inbound content efforts. We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content. And that’s the key: to promote your marketing offers 70% of brand marketers will allocate budget to content creation , and It’s also worth noting that there may still be many people who find sponsored stories annoying and disruptive. Keep in mind that the people who see these types of ads did not give you permission to talk to them and were not expecting them in their organic content streams. This makes it even more critical that you fuel your native advertising with inbound marketing. Keeping track of sentiment can also help you determine whether your efforts are worth it. lead management Marketing Budgets 2013 isn’t really a funnel content on other sites to which you have contributed company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? Because without inbound marketing strategies in place, there can be no effective use of native advertising. That’s a fairly strong statement, but follow along as we make our case. many varied definitions lead nurturing If you’re a CMO, you may have heard the term “native advertising” bandied about recently. While there are
Website Design Originally published Mar 27, 2013 9:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: When we first posted a photo of our do-it-yourself design ebook cover on Facebook, one of our fans challenged us a bit on whether we really designed the cover ourselves by commenting, “I bet 1 million $ they hired someone to design that image.” Since I’m the guy who leads the creative services part of our Brand & Buzz team at HubSpot, I figured I would step out from behind the curtain and share the truth about how we go about designing our content.Yes, we do have a great little creative department at HubSpot, and one of our designers did create the ebook cover image. Recently my team has gotten a lot more involved in the design of our content, but it hasn’t always been that way. The truth is that the vast majority of our ebooks and other resources are created by non-designers on our marketing team. In fact, it would actually be pretty impossible for our small design team to touch every single piece of content we create.That’s why do-it-yourself design is so important, and why I recently compiled 10 Commandments of Do-It-Yourself Design — to help teach and empower our marketers to create content that was up to a design standard that our actual designers could feel comfortable with. Since the Commandments went over so well internally, I figured I’d share them here. They were written with marketers in mind, but any non-designer can benefit from these 10 pointers.The 10 Commandments of DIY DesignWant examples? Find them in the SlideShare presentation below — created by one of our very own non-designer marketers. The 10 Commandments of Do-It-Yourself Design for Marketers [and Other Non-Designers] from HubSpot All-in-one Marketing Software1) Thou Shalt Understand Thy Content’s PurposeIt’s impossible to know how to design your content without first knowing what you’re trying to accomplish. The first thing any content creator – from novice copywriter to advanced designer – needs to do in order to ensure the s/he creates a successful piece of content is determine what needs to be achieved by creating said content.By taking the time to carefully consider the need, ask the relevant questions, compile the requirements, and determine the success metrics, you can significantly improve your chances of creating content that blows viewers and readers away. Just remember: it never hurts to know more information, and you’ll thank yourself later for having taken the time earlier. In fact, don’t be surprised if in the end you replace your original solution with one that is more successful in satisfying your goals.2) Thou Shalt Establish a HierarchyOnce you understand what you’re trying to achieve and have brainstormed some solutions, you can begin considering exactly how you’re going to go about putting it all together. Begin this process by looking at your content from a macro level; consider all of the required copy, calls-to-action, links, and any other written or visual elements that need to be included in the final deliverable. Evaluate how they each compare in terms of their importance and ability to help you accomplish your goal. By determining the relative importance of all your written and visual elements and prioritizing them accordingly, you will begin to build an information hierarchy that will act as your guide to simple, elegant, and more effective design.Without first creating a thoughtful information hierarchy in your mind, it will be impossible for you to design a meaningful visual hierarchy, the result of which would be a finished piece of content that is little more than a bunch of disconnected visual pieces, each competing for attention. In other words, visual noise. Understanding the relative importance of your written and visual elements will not only build the framework from which you can begin to make design decisions, but will also ensure that you present your information in an easily digestible manner — which is exactly what good design is all about..3) Thou Shalt Respect SimplicityMore often than not, less is more. Unfortunately, there is a terrible misconception that good design is flashy, ornate, loud, or otherwise “eye-catching.” Don’t believe it for a second. Design is not art. Rather than focusing primarily on form or expression (as is often the case with art), the primary function of design is the exact opposite — to support function.Don’t try to do too much, and avoid actively trying to make your design unnecessarily ornamental. The content should always be the focus, not the design. The most successful designs satisfy laying out and highlighting the written and visual information without calling attention to the highlight itself. Good design shouldn’t be loud. In fact, it’s often completely invisible.4) Thou Shalt Keep It LegibleOne thing that is commonly overlooked when thinking about design is the fact that your text itself can create its own visual noise. If it can’t or won’t be read, then why bother including it at all?To avoid confusion among readers or viewers, there are common sense (and commonly ignored) solutions to increasing legibility, such as avoiding placing light text on a light background or dark text on a dark background. However, the real pitfalls of using text incorrectly don’t deal with the placement at all, but rather the amount of it.Marketers and content creators love their words, and for good reason; they’re the tools they most use to communicate. However, they often have a tendency to write far more than necessary. When it comes to creating well-designed content, this is a bad thing. Writing concisely reduces the visual noise of your content and ensures that only the critical, most important content remains. Take a moment to consider if there are unnecessary words you can delete. Just remember Steve Krug’s Third Law of Usability: Get rid of half the words on each page, then get rid of half of what’s left.5) Thou Shalt Provide Adequate SpacingAllow the visual and written elements in your design to have a little personal space. Negative space (space not occupied by any visual or written elements) is okay. In fact, it can be great. By allowing yourself a bit more breathing room, you increase the impact of your most important bits of information, such as headlines or CTAs. Again, this is exactly what good design should do.Follow these steps to ensure you have enough space: first, arrange your content according to the information hierarchy you established earlier. Then, consider how the spacing should complement that hierarchy. Most importantly, make sure your spacing is consistent. Margins should be the same width and height, and leading (the amount of space between two lines of text) should be the same for all similar types of text. Finally, if the amount of information you have requires you to reduce your spacing to the point that everything feels cramped, either move some of the information, or remove it altogether.6) Thou Shalt Align Thy ElementsWhen laying out your visual and written information, make sure that all of the elements are positioned in a balanced relation to one another. Always position your design elements to sit on the same line. Although there are exceptions, it’s better to err on the side of caution with alignment as a non-designer. Alignment will ensure your design is clean, without creating any unnecessary tension or focal points. Non-designers who focus on aligning their written and visual elements in a very simple, linear way will vastly improve the quality of their designs.7) Thou Shalt Coordinate Thy ColorsThe tendency of non-designers is to try to do too much with color in hopes of making a design more eye-catching. More often than not, the result is actually just a clash of competing visual noise. To avoid this, it is usually helpful for non-designers to make color choices based on the feeling or connotation of the color. The first thing you should consider is the kind of feeling you want your content to elicit. If you’re aiming to present a more humanist or energetic tone, you should choose a warm color, such as orange, yellow, or red. If you want your content to give off a calmer, more professional feel, choose a cool color, such as purple, blue, or green.Additionally, be mindful of the connotation associated with certain colors. For example, red typically has a negative connotation, signifying cancellation or error. Aligning the purpose of your content with a color that has a similar connotation can be a great way to choose which colors to include in your design.8) Thou Shalt Not Overuse Drop ShadowsThe purpose of a drop shadow is to add distinction to visual or written information by creating depth and bringing the affected information to the forefront. This is a great result, and often exactly what you want or need to do to certain elements from time to time. However, overusing the effect leads to the exact opposite result. If you’re adding an effect such as the drop shadow to every written or visual element, then you’re not giving distinction to any particular bit of information. Instead, you are just creating unnecessary visual noise which complicates your design and makes it difficult for a consumer to receive the information you’re trying to present. The takeaway, then, is this: effects are great when used with purpose, but don’t use them just for the sake of using them.9) Thou Shalt Strive for ConsistencySimply put, if two or more design elements serve the same function, make sure they look and act the same. On a very high level, the same aesthetic, tone, and messaging should permeate all facets of the brand. On a more granular level, all visual or written elements within, say, an ebook, that are serving the same function should have the same look and feel.When it comes to designing specific content, consistency involves using the same fonts and font sizes for text of the same kind. Make sure that actionable items, such as links or calls-to-action, all share a similar color and appearance, have aligned margins so that they’re all the same width and height, etc.10) Thou Shalt Harmonize Visual and VerbalFor most non-designers, content creation typically revolves almost entirely around writing copy. Naturally, then, added visual elements are more of an afterthought, seeking simply to break up the monotony of text or page layout. The best content, though, is created when both text and visuals are combined to tell the story and present the information in a more powerful, more engaging, and ultimately more successful way than either visual or verbal could do alone.Avoid this silo between visual and verbal by planning ahead. Whether writing ebooks, checklists, tweets, or emails, copywriters should already be considering how they can express that information visually. This doesn’t mean identifying the concepts worthy of bold or enlarged lettering; it means identifying where visual elements could completely replace large selections of copy to tell the same story in a significantly more memorable, less time consuming way.Now that you have some design basics down, what will you go create?