NLEX misses out on Super 8 final, falls short against Guangzhou

first_imgPutin’s, Xi’s ruler-for-life moves pose challenges to West Guangzhou, however, managed to pull away midway through the fourth quarter going on a 15-5 run for 73-59 edge after Ju Mingxin’s layup with 2:04 left in the game.Shirelijian Muxtar then hit a dagger of a fallaway jumper with 1:21 left.FEATURED STORIESSPORTSGinebra beats Meralco again to capture PBA Governors’ Cup titleSPORTSAfter winning title, time for LA Tenorio to give back to Batangas folkSPORTSTim Cone still willing to coach Gilas but admits decision won’t be ‘simple yes or no’Muxtar had a game-high 21 points to lead the Long Lions while Zheng Zhun added 15 points.Ju flirted had 14 points with six rebounds while Guo Kai flirted with a double-double with 10 points and eight rebounds. Mark Tallo put up 16 points to pace NLEX while Kenneth Ighalo hustled his way to six points and 11 rebounds.Sports Related Videospowered by AdSparcRead Next MOST READ LATEST STORIES Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew Carpio hits red carpet treatment for China Coast Guard PLAY LIST 02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award View comments Trump assembles a made-for-TV impeachment defense team Palace OKs total deployment ban on Kuwait OFWscenter_img Don’t miss out on the latest news and information. Ginebra averts meltdown, beats Rain or Shine to close in on finals spot In fight vs corruption, Duterte now points to Ayala, MVP companies as ‘big fish’ ‘High crimes and misdemeanors’: Trump impeachment trial begins Photo from Asia League Facebook. PBA IMAGESMACAU—NLEX’s fell short in the most crucial of times as it fizzled out against Guangzhou, 75-63, Saturday and failed to move on to the final of the Asia League Super 8 at Macau East Asian Games Dome here.The Road Warriors were down 46-34 at the half but put on an inspired third quarter run and outscored the Long Lions, 16-8, to close the gap to just four, 54-50, at the start of the fourth.ADVERTISEMENT Lacson: Calamity fund cut; where did P4 billion go? DepEd’s Taal challenge: 30K students displaced Report: Disney dropping the ‘Fox’ from movie studio nameslast_img read more

Should A’s worry Oklahoma’s Kyler Murray will choose football?

first_imgOklahoma’s star quarterback Kyle Murray reiterated his plan is to leave football behind after this season and focus on playing baseball for the A’s.But should the A’s, who signed Murray for nearly $5 million, be worried he’ll change his mind?Murray, who has become a leading candidate for the Heisman Trophy during his spectacular season for Oklahoma, didn’t exactly squash speculation Monday.“I feel like I can play in the NFL,” Murray told reporters in Oklahoma. “But as far as giving …last_img read more

What did 49ers do with those gloriously muddy uniforms?

first_imgSANTA CLARA – Not all of the 49ers’ heroes were in muddy uniforms after beating Washington last SundayEquipment manager Jay Brunetti and his staff were clean, but busy. They packed those wet and soiled uniforms for the flight back home and, upon return to team headquarters, they began washing, drying, sorting, folding and stacking the gear.And that was just the first half of action.The second half for Brunetti and his crew was preparing for this Sunday, when the 49ers will wear the …last_img read more

Genetic Convergent Evolution Strains Credibility

first_img“Convergent evolution” is the term given to similar designs that shouldn’t be related.  Recent widespread examples threaten to make the term lose any coherence it might have had.Bats and dolphins:  It’s been long known that bats and dolphins, thought to have diverged in the mammalian family tree xx million years ago, both use echolocation.  What was not known till now was that the similarities proceed all the way to the genetic level.  In Nature, Erika Check Hayden said, “A new analysis suggests that many genes evolved in parallel in bats and dolphins as each developed the remarkable ability to echolocate.”  By many, they’re talking three orders of magnitude. The title is “Convergent evolution seen in hundreds of genes.”Each of these genes, presumably, mutated independently in the two groups, since their presumed common ancestor would not have had the well-developed sensory apparatus for this “complex physical trait.”  Charles Q. Choi on Live Science tried to preserve the credibility of the “convergent evolution” explanation.  It’s not clear how helpful it is, though, to pile on examples:Bats and dolphins may live in radically different worlds, but the fact they both evolved a type of sonar means they resemble each other genetically, researchers now find.When different species live similar lives, they can evolve similar traits, a phenomenon known as convergent evolution. For instance, dolphins, sharks and the extinct marine giants known as ichthyosaurs all differ from each other greatly in origin — dolphins are mammals, sharks are fish and ichthyosaurs were reptiles. However, they evolved very similar body shapes that help them live fast lives in the water — streamlined forms, stabilizing dorsal fins and crescent-shaped tails for traveling great speeds over long distances.Recently, scientists found hints that convergent evolution caused species to resemble each other not just at the physical level, but also the genetic one.Expecting maybe 10-30 genetic similarities, researchers found 200, in genes related to hearing and sight.  “These similarities were not seen with non-echolocating animals,” Choi said.  Joe Parker (Queen Mary College, U of London) explained this “surprising result” by attributing greater power to blind, undirected processes: “Natural selection can be a very powerful force for shaping genetic sequences, and the outcomes of that process can be very similar, even in unrelated organisms.”  Hayden made evolution out to be some kind of detective:Different organisms often independently evolve similar observable traits such as anatomical or functional features, but the genetic changes underpinning such ‘convergent evolution’ are usually different. The new study, published today in Nature, hints that evolution may be finding the same genetic solutions to a problem more often than previously thought.Science Now expressed no doubt at all in the explanatory power of convergent evolution, even if it must rely on blind, aimless mutations.  The article “Bats and Dolphins Evolved Echolocation in the Same Way” says –Dolphins and bats don’t have much in common, but they share a superpower: Both hunt their prey by emitting high-pitched sounds and listening for the echoes. Now, a study shows that this ability arose independently in each group of mammals from the same genetic mutations. The work suggests that evolution sometimes arrives at new traits through the same sequence of steps, even in very different animals.The article continues, “Nature is full of examples of convergent evolution,” listing wings as an example that evolved 4 times in birds, bats, insects and flying reptiles.  “Biologists have assumed that these novelties were devised, on a genetic level, in fundamentally different ways” – an assumption that might have fit with the randomness of mutations.  The new study undermines that assumption.  One scientist not involved with the study remarked, “The biggest surprise is probably the extent to which convergent molecular evolution seems to be widespread in the genome.”This finding could have devastating effects on the ability of evolutionists to separate homology and analogy.  It basically scrambles the signal of natural selection.  Science Now ends,The discovery that molecular convergence can be widespread in a genome is “bittersweet,” [Todd] Castoe [U of Texas] adds. Biologists building family trees are likely being misled into suggesting that some organisms are closely related because genes and proteins are similar due to convergence, and not because the organisms had a recent common ancestor. No family trees are entirely safe from these misleading effects, Castoe says. “And we currently have no way to deal with this.”That’s on top of the difficulty of building Darwinian trees in the first place (see 6/05/13).Birds, too:  A paper in Nature on “Evolutionary origins of the avian brain” claims that encephalization (brain enlargment) evolved independently multiple times in birds, mammals, and dinosaurs: “The hyperinflated forebrains of birds and mammals evolved independently, possibly in response to different sensory cues; derived olfactory capabilities versus enhanced visual acuity.”This is not an article about convergent evolution.  It is an article about dogmatic faith.  Evolutionists cannot, and will not, face up to facts that contradict their theory.  They always manage to fold the unexpected into their tale.  God could not have made it clearer that animals have common design rather than common descent by exhibiting hundreds of cases that could not have diverged by an evolutionary process.Attributing convergent evolution to the environment is a dodge that merely displaces the “creative power” of un-creation to another mindless entity subject to chance.  And calling natural selection “a very powerful force” is, once again, a fallacy.  Natural selection is not a force.  It is a mindless, careless bump in the road, like one of those hubs in a pinball machine.  It is not going to force the animal to score a point without an intelligent agent controlling the action.To have flight evolve, or sonar, or legs, or eyes – by an undirected process – just a single time would defy credibility.  Yet evolutionists readily speak of multiple instances of independent evolution of these things without a hint of embarrassment.  “Convergent evolution” is not an explanation for what is observed.  It is silly dogma pretending to be scientific explanation.  Don’t fall for its jargon name “homoplasy” which means, etymologically, “same form,” or for the false dichotomy “homology” (i.e., via common ancestry) vs “analogy” (i.e., not via common ancestry) – a distinction that embeds Darwinian assumptions in the terms. (Visited 113 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Cassini Plunges Through Enceladus Geyser, and Other Saturn News

first_img(Visited 30 times, 1 visits today)FacebookTwitterPinterestSave分享0 Yesterday’s daring plunge through a plume of an Enceladus geyser is the highlight of recent Saturn news.Enceladus NewsDeepest-Ever Dive Through Enceladus Plume Completed (JPL): Two-way communication with Cassini after the geyser plunge shows that the spacecraft survived, JPL reported. Come back to this spot for latest news and links to photos after the data are downloaded.  PhysOrg posted a list of preview facts before the event.Update 10/30/15: Spectacular close-ups as well as wide-angle shots have been posted by the Cassini Imaging Team website. Photos are not the only purpose of the event. Data on the composition of plume particles will provide important clues about what lies below. Principle investigators for Cassini’s other instruments such as the Cosmic Dust Analyzer (CDA) will have a lot to say when the data are presented at a future date. Science Magazine says that could take months.Closest Northern Views of Saturn’s Moon Enceladus (NASA-JPL): After the October 10 flyby that skimmed over the north pole, NASA released images showing that the mysterious lines cutting across craters at the equator continue over the north pole.Aggregate particles in the plumes of Enceladus (Icarus): Atmospheric scientists tried modeling the particles in the Enceladus geyser plumes, but did not come to definitive conclusions about the size of the aggregates or where they form in the vapor column.  “Estimates of the total particulate mass of the plumes of Enceladus are important to constrain theories of particle formation and transport at the surface and interior of the satellite.” This is an updated paper from the 2011 model. Yesterday’s flyby will undoubtedly provide more constraints for the models.The chemistry that could feed life within Saturn’s moon Enceladus: study gives clue ahead of flyby (The Conversation): David Rothery, planetary scientist at The Open University, rang the hydrobioscopy bell before the flyby, equating water with life. Without explaining how, he claims that “The power to drive the plumes must come from heat generated by the varying tidal stresses experienced by Enceladus as it orbits Saturn.” Then he rang the hydrobioscopy bell longer and louder.High-temperature water–rock interactions and hydrothermal environments in the chondrite-like core of Enceladus (Nature Communications): This paper by primarily Japanese researchers tries to constrain the conditions for a global ocean at Enceladus. To account for silica nanoparticles, they say, the crustal composition must resemble that of carbonaceous chondrites, a type of melted meteor. The silica would have dissolved over geological timescales, they say; “Accordingly, the formation of silica nanoparticles is most likely sustained by geologically recent or ongoing hydrothermal activity.” What happened to cause that? The combination of factors required to keep Enceladus warm for 4.5 billion years seem improbable (radiogenic heat followed by episodic tidal flexing and serpentinization, etc.), so they entertain a more recent chain of events. Unfortunately, it also has a high perhapsimaybecouldness index:However, given that a porous rocky core tends to lose remnant heat rapidly, especially if it is percolated by the oceanic water, it may be more likely that hydrothermal activity on Enceladus was triggered by a recent incidental heating event (for example, a catastrophic crustal overturn, an orbital evolution or an impact). The thickness of plume particles deposits on the small Saturnian satellites also implies that the duration of cryovolcanic activities on Enceladus would be as short as 10 Myrs (ref. 44). These incidental heating event [sic] could have increased the temperature near the ocean–rock interface (Fig. 4b). It is highly uncertain whether this event alone could have produced a sufficient amount of heat to cause hydrothermal activity, because such an event provides heat mainly in the icy shell rather than in the rocks of the seafloor. However, if Enceladus’ rocky core is fragmented, the incidental events would have triggered effective tidal dissipation within the core, especially near the ocean–rock interface. In addition, if the ocean–rock interface had contained pristine minerals, such an event might have initiated ice melting and subsequent exothermic serpentinization. This in turn could have triggered a positive feedback between serpentinization, temperature increase and large tidal dissipation, possibly leading to hydrothermal reactions.Saturn NewsSomething Strange Is Happening Inside Saturn (Space.com): “Unusual ripples in Saturn’s rings are revealing the mysterious inner workings of the great gas giant,” this article on ‘kronoseismology’—the study of oscillations within Saturn— begins. “Planetary scientists and modelers are slowly picking apart that mystery.” Here’s a caution for people who think gas giants are simple objects that form easily:“There’s a paradigm of giant planets being pretty simple objects, where they have a core of ice and rock, and this tremendous envelope of hydrogen/helium on top of that,” Fortney told Space.com. “That’s how people have mostly modeled giant planets for 50 years. But what the kronoseismology tells us is, there’s some region that is strange, there’s some part of the bottom of the envelope that’s not simple, that’s not convective. It tells us that Saturn is not a simple object; there’s something more going on there.“At Saturn, One of These Rings is not like the Others (Astrobiology Magazine): Cassini’s Composite Infrared Spectrometer (CIRS) shows anomalously high temperatures in part of the A ring. Scientists infer from it something about the composition of the orbiting particles that raises an age issue:“A high concentration of dense, solid ice chunks in this one region of Saturn’s rings is unexpected,” said Morishima. “Ring particles usually spread out and become evenly distributed on a timescale of about 100 million years.”….“This particular result is fascinating because it suggests that the middle of Saturn’s A ring may be much younger than the rest of the rings,” said Linda Spilker, Cassini project scientist at JPL and a co-author of the study. “Other parts of the rings may be as old as Saturn itself.”The 2013 Saturn auroral campaign (Icarus): The planetary science journal Icarus published a suite of papers about Saturn’s aurora observations from two years ago, for those interested in planetary physics and magnetospheres.Inside Cassini’s Multi-Year Saturn Mission (Space.com): This article by graphic artist Karl Tate includes a colorful infographic showing highlights of the Cassini mission and its major findings, such as the Enceladus geysers, Titan and the Huygens landing, the solution to the Iapetus dark-light dichotomy, Saturn’s rings and the polar hexagon (see Evolution News & Views, “Are Hexagons Natural?”).Titan NewsSaturn’s moon Titan (Universe Today via PhysOrg): Matt Williams shares the current knowledge of Titan. He doesn’t shy away from age problems:The surface of Titan is relatively young – between 100 million and 1 billion years old – despite having been formed during the early solar system. In addition, it appears to be relatively smooth, with impact craters having been filled in. Height variation is also low, ranging by little more than 150 meters, but with the occasional mountain reaching between 500 meters and 1 km in height….Energy from the sun should have converted all traces of methane in Titan’s atmosphere into more complex hydrocarbons within 50 million years—a short time compared to the age of the solar system. This suggests that methane must be replenished by a reservoir on or within Titan itself.Saturn’s largest moon Titan could have sun-warmed swirling seas (New Scientist): Solar heating may stir up currents in the oily lakes of Titan, this article says. “What we found is that it can cause currents that are comparable with tidal and wind-driven currents.” Future landings in the lakes will need to take this into account. “Extraterrestrial oceanography is still in its early days,” remarks Ralph Lorenz (Johns Hopkins APL).Congratulations to the engineers whose intelligent design built and guided this amazing spacecraft and aimed it into a narrow plume of gas around a tiny moon. That’s impressive.We are now 11 years into Cassini’s mission to Saturn, and scientists still are puzzled about the youth of Titan and Enceladus. Obtaining data is a wonderful achievement for all who contributed, but understanding what they are seeing is a completely different matter. Much of their puzzlement would vanish if they kicked some A.S.S. out there.last_img read more

Marketing Maven Links

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published May 17, 2008 8:44:00 PM, updated October 01 2013 Social Media Here are some great articles from Links.HubSpot.com from the past week:How to Get More Twitter Followers: Some Methods That WorkBuilding Your Online Brand With Social Media Tools10 Steps for Digg Success When You’re the VillainAlso, here are some useful reads from the HubSpot Internet Marketing Blog archives, from about a year ago (when many of you were not reading this blog yet).3 Hot Marketing Tips from Heat Map Analysis (images)Now, Any Business Can Tap 53 Million Facebook Users (For Free) Have a great weekend!last_img read more

HubSpot TV – Forget the Numbers with Surprise Guest MC Hammer

first_img B2Bwebsite overall, a 2-4% site conversion rate is about average. UsingHubSpot software and methodology, you should strive for more thanthis.  For landing pages, it varies greatly by the source of traffic. Intro Thank you to HubSpot TV Episode #28 – February 20, 2009 for tips and tricks to drive inbound marketing using Twitter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack www.novosolutions.com Overview coverage of the whole event and PR nightmare – http://itunes.hubspot.tv More than 20% of Hulu’s traffic came from newspaper Web sites. Consumerist breaks the news and says the new privacy policy is bad – Display Ad Rates Falling – Permanent or Cyclical?  Marketing Tip of the Week  (Show Legnth: 32 minutes 41 seconds) http://daveibsen.typepad.com/5_blogs_before_lunch/2009/02/hulu-marketing-aimed-at-the-greatest-generation.html Mark Zuckerberg (Facebook founder) responds – Marketing Takeaway: http://www.allfacebook.com/2009/02/facebook-terms-of-service-change-rapidly-turns-into-a-pr-nightmare/ Leave a 5 star review!!!! http://www.hubspot.com/blog/bid/4581/Good-Times-for-all-at-HubSpot-1K-Customers-Party of all site visits, while traditionally younger early adoptersaccounted for only 17% of traffic.” (19 minutes 17 seconds) “Forget the numbers! Just stay interesting.” Permission TV Social Media Hulu’s Not For 20-Somethings Anne from Paul Gillin coming next week! “What is a good bounce rate?”  “What is an average B2B lead conversion rate?” http://consumerist.com/5150175/facebooks-new-terms-of-service-we-can-do-anything-we-want-with-your-content-forever Creating your own content and leveraging inbound marketing is more effective than buying ads next to someone else’s content.  HubSpot 1K Customers Party last night “At YouTube’s launch in late 2005, more than 50% of its site visitors were 18- to 24-year-olds.center_img Originally published Feb 21, 2009 3:23:00 PM, updated October 01 2013 “Indeed, the Web is likely heading for a shakeout on a scale unseen since the dot.com bust.” launched its public site last March, the largest age group visiting thesite were those Internet visitors over 55 years old, accounting for 47% http://www.pcworld.com/article/159703/ Remember to subscribe in iTunes – MC Hammer shows up during HubSpot TV due to the power of Twitter! Facebook changes terms of use, can keep data even if youcancel your account.  (this related to the FTC and their stance onbehavioral ad tracking from last week) for helping us improve our livestream and offering great support! http://online.wsj.com/article/SB123483323444195983.html Want to learn more about using Twitter for Marketing and PR? Download the free webinar Webinar: Twitter for Marketing and PR Bouncerate and conversion rate depend a lot not only on the content of thepage or website but also on the type of traffic going to the website. http://blog.facebook.com/blog.php?post=54746167130 MC Hammer Makes a Surprise Appearance! What is bounce rate?  What is conversion rate for a landing page? Marketing Takeaway How to interact on Twitter – @karenrubin @mvolpe When : More traditional demographics are online consuming media. http://www.hubspot.com/blog/bid/4583/MC-Hammer-Drops-by-for-Camera-Time-on-HubSpot-tv PC Magazine reports that there will be a formal complaint filed with the FTC – CPM rates fell 54% in the 4th quarter Closing Forum Fodder   – Partially due to recession and partially due to an explosion in content and therefore inventory of ads Hulu Topics: Facebook Privacy Scandal / PR Disaster asks:last_img read more

9 Awesome Search Engines That Aren’t Named Google

first_imgSearching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second 5. 9 Awesome Search Engines That Aren’t Named Google . For many internet users, Google has become the default search engine in web browsers and mobile devices; however, Google isn’t always the best search engine for the job. When Google isn’t getting the job done, give one of these other search engines a chance. For the marketers reading this post, though Google has the majority of the search engine market share it isn’t the only option for paid and organic search engine marketing. Hunch- The reason we search is because we don’t know the answer to a question. Hunch is a recommendation search engine that helps users get recommendations about almost anything including books, movies, cars, software, clothing, and many other types of choices. Hunch provides recommendations by asking users a series of questions related to their current search term. Following the list of questions, the user is given a recommendation. Hunch easily may be the most addictive search engine on the web. Think about Hunch as a personalized search engine that is about recommendations instead of only results. It can even tell you if you should buy HubSpot! Search Engines 8. Pipl- Sure, people search for themselves on Google, but the search engine really isn’t designed to provide people-focused results. Enter Pipl, an interesting and sometimes creepy search engine that will let you find out more than you likely wanted to know about someone. Pipl gathers images, social profiles, business information, email, and many other types of information with just one click. Topics: 6. Originally published Sep 9, 2010 12:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Yelp- Remember that thick yellow book that used to magically appear on your door step? The Yellow Pages is dead, and Yelp is one of the services that helped kill it. Yelp is a local search engine and social network that allows searchers to discover and review local businesses. Yelp has become a popular tool for discovering successful restaurants, hotels, service providers, and much more in a local area and will even let searchers filters by their physical distance from each result in their search.center_img WolframAlpha- Ever wanted to get a little nerdy with your searching? If you like numbers and computations, then WolframAlpha is the search engine for you. This search engine allows users to execute formulas, provide statistical data to search, as well as much more. What are your favorite search engines other than Google? Searchtastic- Most Twitter users are likely familiar with Seach.Twitter.comas a method for searching and discovering tweets. The problem is that Twitter Search has some limitations including only search 7 days’ worth of search history and not providing a way to easily export the tweets discovered while searching. Searchtastic solves both of these problems. Users can search tweets from months back instead of just one week and can then export search results to Excel for reporting or data mining. If you are a marketer using Twitter, Searchtastic is worth checking out. 7. Flickr- Google is great at searching many things, but it is still working on making its image search the best in the world. If you are looking for images, your best option is to check out Flickr, owned by Yahoo. Flickr is a thriving social network and search engine based on images. 2. 4. 9. ClipBlast- YouTubeis the king of video as well as video search. The problem is that YouTube search only delivers videos uploaded to YouTube. While the majority of online videos reside on YouTube, there is still a lot of content posted to other services. ClipBlast solves this problem by searching videos across video sharing sites, including YouTube, and then displaying them as thumbnails on the search results page. 1. Collecta- We recently posted about Google’s new real-time search results page, but Collecta is a search engine startup that has been making a lot of noise in the real-time search industry. Collecta pulls in results for a search term in real time and continues to add them to the results page as they are published across the web. Collecta also lets users filter by content type. Simply Hired- Many of the search engines in this post and many more not mentioned are known as vertical search engines. These search engines focus on finding and displaying one specific type of content or subject. A prime example of a great vertical search engine is Simply Hired. This job search engine pulls in job listings from across the web from a variety of different sources, making it simple to find job listings or track competitor job openings. 3.last_img read more

A Marketer’s Guide to Content Curation

first_img Integrating Curation Into the Content MixCuration has many applications. It can be used to help build better blog posts, spice up the content you share in social media, and diversify your email newsletter or most other types of content in between. Curation is a great tool, especially when, as a content marketer, you hit a dry spell and need a way to create content while experiencing writer’s block. The Ultimate List: 300+ Social Media Statistics 2. Add Value- It is often not enough to simply curate content for use on a business blog or for sharing through a social media channel. Be sure to add commentary and insights that help to add more value to the curated content. This added insight will make the content even more interesting and relevant to the reader. There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. How do you use curation for your inbound marketing efforts? Originally published Oct 14, 2010 11:00:00 AM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 22 Educational Social Media Diagrams 12 Quick Tips To Search Google Like An Expert 3 Rules for Great Curation First, content creation is difficult. Having the time and skill to create relevant and interesting content is difficult for marketers who are already overloaded with daily tasks. The second major problem with the rise of content marketing is noise. Because content marketing has been proven to be a key ingredient in successful online marketing, more and more businesses are creating content. With this increase in the volume of content, it is becoming harder and harder for marketers’ content to reach new prospects.center_img Curation has become a fixture for many successful news blogs on the web today. Sites like The Huffington Post, Mashable, Gizmodo, etc., while breaking news and providing commentary for their given areas of focus, also use curation to provide value to readers and increase new visitors to their site. Stop and look at your email, Facebook, Twitter, or any other source you use for news. You will see that many of the stories that you are reading aren’t sharply written prose. Instead, they are groupings of valuable information, made even more valuable by their assembly as a collection. Applying Curation to Our ProblemsAs marketers, how do we solve these two problems? Curation. Curation is the process of selecting and aggregating information into one place that creates more value for information consumers, because they don’t have to spend time researching and visiting all of the original sources. 3. Attribute- Just like writing a blog post or creating other forms of online content, it is critical that you properly attribute the original source of the curated content. This attribution is typically done by providing clear links to the original content on the creator’s website. Examples of Curation Inbound Marketing Photo Credit: joyosity Topics: 1. Find the Best Content- Curation only works for a business if the person who creates the content also understands the industry extremely well. Industry knowledge enables content marketers to become reliable filters for the best content and information. The more content you discard, the more relevant the final curated content will be. Some of the most popular posts on this blog have been from curated content. Here are a few examples:last_img read more

How to Leverage LinkedIn to Market Your Business with @LewisHowes [@InboundNow #10]

first_img or LewisHowes.com If a group already exists in your niche, Lewis recommends creating a new group but geographically focus it in your own area.  On Becoming a Trust Agent with Chris Brogan What are people still getting wrong? , and a professional speaker, who covers a number of social media topics but mostly focuses on how individuals and companies can better leverage LinkedIn. Using LinkedIn for Business Best Practices with Lewis Howes Originally published Mar 3, 2011 12:01:00 PM, updated October 20 2016 A two page document that you mail into a company doesn’t cut it anymore. Linkedin Answers Podcasting for Business & Email Marketing Best Practices with Christopher S. Penn Make sure your LinkedIn profile is filled out 100%.  To Join or Create? LinkedWorking This is a great way to grow your network and potentially gain a future referral or a client. How to Rock Your Facebook Fan Page with John Haydon You need something that houses all of your skills and makes it as easy as possible for the company looking to hire you to do their research. Past work experience Where to start with LinkedIn LinkedIn Doesn’t Work Give the best answer overall and DON’t sell in the answer. To grow a Linkedin Group (much like a Facebook Page) you must continually share out useful information and spark conversation with members. The headline of your profile In this episode of Inbound Now, we are joined by Lewis Howes. Lewis is the author of two books Company Pages on Linkedin The company pages are still in their infancy, but Lewis think they might “be as powerful, if not more powerful than the Facebook Page probably in the next 6 to 12 months” with some of the changes LinkedIn has on deck. This will be an interesting turn of events if this happens. Gauging Online Influence with Jason Keath of Social Fresh How to Market Smarter, Faster, and Cheaper with David Siteman Garland How to build these activites into your daily workflow Recommend one person per week. SportsNetworker.com How to leverage Linkedin Groups , founder of First define your goals. What are you doing on linkedin? Are you building an email list, or you trying to drive leads, traffic? Spend 45-60 minutes a week answer questions Add keywords in five main places in your LinkedIn profile: Bottom line: Provide value.  Develop one question per week and send in to at least 50 qualified people for response. Increase the odds that LinkedIn searchers will find your profile :center_img Linkedin Content Strategy for Groups E-mail and ask a compelling question to three people I want to know better LinkedIn is your Resume on Steroids Topics: In the specialties area . Some of Lewis’s daily/weekly LinkedIn activites include: Video in Your ProfileYou can add in video to your LinkedIn profileby following Lewis’s tutorial. For a preview of what this looks like take a look at Lewis’s profile.  LinkedIn SEO The morale of the story, create a company page on LinkedIn and have it up to date and optimized. How Small Companies are Evolving with New Technologies with Phil Simon LinkedIn Marketing This is because these people set up their profile and let it sit for months and didn’t do anything with it or reach out and connect with other like minded people on the network. and For the full transcript and audio from the show head to:  LinkedIn Master Strategies “When you think about it for a second, when other professionals or businesses are asking questions on LinkedIn, they have a specific pain point at that moment. How do I build a website? How do I do this, how do I do that? My IT’s down, and this and that, right? They have a specific pain point that needs to be solved right now. If you can offer them the best resource, the best answer, the best information and be extremely helpful to them, without trying to sell them but just being helpful, that’s the most targeted buyer or anyone who’s going to hire you at anytime is when they’re asking a pain question. ” “If it’s not filled out 100%, if they’re aren’t recommendations of people vouching for you, showing some social proof or creditability about what you’ve done before, you don’t have a picture, if you just don’t have anything, if you have misspellings, things like that, then it’s just going to look pretty poor. So you want to make sure you have it filled out 100%.” Leverage the Answers section of LinkedIn. In the summary This time around we chat about: Share free webinars, free whitepapers, great links, and other content that will resonant with your audience. Don’t blatantly sell, or your group is destined to suck. Follow up with a brief reply privately with the person who asked the question and let them know you would be happy to help them with anything else pertaining to the issue. On your Company Page right now you can add reviews/recommendations to your products page, add in videos, and link back to your site. Past Episodes The age old question still looms, “Should you create a group on LinkedIn or just join them?” People are raising there hands and asking a ton of questions on LinkedIn.  One of the biggest complaints Lewis sees is people exclaiming “LinkedIn Doesn’t work!” Enter to win a signed copy of Lewis’s Book! Lewis recommends joining every group possible in your niche. This is to get a feel of which groups would be worth investing some time in and which are just full of spammers. When you find groups that are bubbling with thoughtful conversation, jump in and start asking and answering questions. on Twitter A Daily Workflow on Linkedin The same principles of real life networking also apply on LinkedIn. If you were to go to a networking event and not talk with anyone, do you think you would built any relationships or potential business leads?  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Reach out and connect with 5 influencial people @LewisHowes Stop Marketing and Start Engaging with Scott Stratten Current work experience Connect with Lewis Online Some common mistakes to avoid last_img read more