CHEQ Report Online Ad Fraud To Cost 23 Billion Globally in 2019

first_imgMarketers are expected to lose $23 billion this year in online ad spending because of ad fraud, a global economic study by CHEQ has revealed.The military-grade cybersecurity company commissioned a report about the full scale of ad fraud, undertaken with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic analysis, proprietary CHEQ data, and expert interviews. The report finds that while direct global economic costs of ad fraud are conservatively placed at $23 billion, indirect economic and social costs may increase the total to $30 billion.The report finds that with marketers pouring billions into digital ads, up to 30% of ads are affected by fraud, affecting 21 trillion online ads each year. However, the study argues that not all instances cost the same, and in many cases, fraud disproportionately affects low level campaigns with cheaper CPM (cost per thousand). The study argues that a 7.5% composite rate of total ad spend lost to ad fraud reflects a  mix of both lower end and higher-end ad campaigns, totaling losses of $23.7 billion in 2019. Left unchecked the level of fraud is expected to reach $26 billion by 2020, $29 billion by 2021 and $32 billion by 2022.Marketing Technology News: Net Element Launches Blade, Fully-Automated, Artificial Intelligence-Powered Underwriting Solution with Predictive ScoringThe complexity of the online advertising ecosystem and lack of transparency has created a growing incentive for fraudsters to hijack the fast-growing $316 billion global digital advertising budget. The report finds that online advertising is uniquely susceptible to frauds, compared to other sectors, such as finance or health, due to lack of oversight or transparency, and failure to achieve high-profile prosecutions.The cost of fraud could be placed even higher if indirect and opportunity costs could be calculated—this refers to the losses and opportunity costs on society as a result of systematic fraud. Such indirect costs include less trust, reduced innovation, and disinclination to spend on online advertising.Marketing Technology News: Hitachi and Virtusa Partner to Advance AI in Financial ServicesProfessor Roberto Cavazos said: “I have studied the economic costs of fraud in many sectors for decades, and I was left stunned by the scale of fraud in online advertising. The online advertising ecosystem has created a situation in which the interests of more than 20 parties are not aligned, while there is little regulation, connectedness or disincentive against fraud. It will require honest and robust methods to confront the realities and tackle this challenge.”CHEQ founder and CEO Guy Tytunovich added: “Spending on online advertising has overtaken traditional media like TV, radio, outdoor, and print. This makes it wishful thinking to believe that fraudsters will not continue to be creative and innovative in targeting online adverting dollars. Every day we are seeing growing sophistication and frequency of attacks against online ad campaigns. The problem is exacerbated by the number of participants in a complex system, and the unique circumstances allowing bad actors to thrive.”Marketing Technology News: Consumers Reluctant to Swap Passwords for Biometrics for Fear of Identity Fraud CHEQ Report: Online Ad Fraud To Cost $23 Billion Globally in 2019 PRNewswireJune 4, 2019, 2:59 pmJune 4, 2019 CHEQCPMMarketing Technologymilitary-grade cybersecurityNewsOnline Ad Fraudproprietary CHEQ data Previous ArticleWith 87% Surge in Customer Bookings, Episerver Promotes Internally for CMONext ArticleIBM Debuts Self-Service AI-Powered Ad Experience to Enable Conversations Between Brands and Consumerslast_img read more

Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data

first_img acquirationB2B Customer Data Platformsb2b dataLeadspaceMarketing Technology NewsNewsReachForce Previous ArticleCommunity Management Is the Main Course for Hospitality SectorNext ArticleTechBytes with Lauren Maffeo, Associate Principal Analyst at GetApp (a Gartner company) Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data Platform PRNewswireJuly 8, 2019, 12:48 pmJuly 8, 2019 As Interest in the B2B CDP Category Heats Up, Leadspace Adds Reachforce’s Offerings and Expertise to Power Customers’ Data-Driven Marketing and Sales Efforts Leadspace, the leading B2B Customer Data Platform, has acquired ReachForce, a private company with complementary B2B data solutions like SmartSuite and SmartForms. Leadspace will add Reachforce team members, technology, and strong customer and industry relationships. They’ll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod Hasharon, Israel.Leadspace, recently named a “leader” in The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019 report, looks at this acquisition as an opportunity to strengthen its team, expand its offerings, and add to its growing customer community.“ReachForce is a well-respected brand with an experienced team in the B2B marketing tech space,” notes Leadspace CEO, Doug Bewsher. “We’ve known them, and competed against them, over the years, so we’re excited to be joining forces now to move the B2B CDP space even further.”Marketing Technology News: Converge Technology Solutions Acquires Nordisk Systems, Inc.With all of the interest surrounding the CDP category, the ReachForce team saw joining Leadspace as a great next step to where they’d been moving. With the SmartSuite and highly successful SmartForms products, ReachForce customers will now be able to tap into the wide set of data sources and signals on the Leadspace CDP and will also benefit from Leadspace’s advanced AI and analytics offerings for predictive and persona modeling and scoring. “We are excited to join the Leadspace team. The combination results in one of the most comprehensive B2B offerings and clearly establishes the leading B2B Customer Data Platform,” adds former ReachForce CEO, Dion Cornett.The B2C space has blazed a trail with Customer Data Platforms, using them to solve data challenges created by complicated consumer buying and affinity behaviors. Now CDPs are proving their immense value in solving B2B marketing and sales teams’ own unique data challenges – like bridging data silos, creating a single source of truth for company- and person-level business data, and making sense of the data to improve future performance. And with B2B CDP leaders rapidly bolstering their offerings, it’s clear there’s plenty of innovation and advancement ahead.Marketing Technology News: Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity ResolutionRingCentral is one of several companies who have been working with both ReachForce and Leadspace in recent years, and believes in the importance of data-driven marketing. Dave Cowings, Chief Marketing Data Scientist at RingCentral stated: “We’ve loved working with both the Leadspace and Reachforce teams, and we think they’ll fit wonderfully together. We see a lot of value in unifying all the data expertise that the Reachforce team brings on Leadspace’s powerful and flexible platform. More and more companies are starting to see this value too, so we look forward to where the new Leadspace team will take it in the future!”The newly combined teams look forward to expanding the joint customer family, and working on exciting new features coming later this summer.Marketing Technology News: RedPoint Announces Digital Acquisition Platform for Targeted Ad Experienceslast_img read more

UIC researchers examine early childhood programs response to new Illinois expulsion law

first_img Improved research and sharing of programs’ best practices through a centralized resource or online community where program administrators and teachers can seek advice, resources and support from peers to manage problem-solving and system reforms. The researchers cite a forthcoming state-wide data collection system as necessary to accurately record expulsion rates and child demographic characteristics, along with a corresponding auditing system to ensure data quality for future research and evaluation. Future communications related to compliance and rules should specifically target programs that are “least connected,” such as private center-based and home care programs. In addition to expanding access to evidence-based resources, such as in-person mental health consultation, remote/video-based consultation should be considered and tested to reduce long wait times for initial observations, particularly in rural areas. The researchers surveyed administrators from more than 150 Illinois early childhood programs, which serve over 9,000 children combined. Follow-up interviews were conducted with 25 administrators who represented subsets of respondents who self-reported high and low knowledge of the legislation and those serving urban and non-urban populations.About 35% of the responding programs had expelled at least one child in the past year. On average, programs expelled almost 2% of children enrolled in their programs.”Even if the majority of children won’t, thankfully, experience an expulsion, this is still a fairly high proportion of programs that are struggling to retain children who display challenging behaviors,” Zinsser said.The responses reveal varying levels of knowledge about the law, comfort and confidence complying with stipulations, perceived benefits and unintended consequences, as well as historic and expected disciplinary procedures and prior experiences and barriers accessing evidence-based resources and supports.Related StoriesNew therapeutic food boosts key growth-promoting gut microbes in malnourished childrenDaily intake for phosphates in infants, children can exceed health guidance valuesRepurposing a heart drug could increase survival rate of children with ependymomaSome of the recommendations include: According to the researchers, the geographical size, distribution of resources and supports, and significant shortages in the workforce all pose challenges to the implementation of this law in Illinois.”Our findings point to systematic differences by program type, location and funding sources in who knows about the law and how able they are to comply with it. We need to rethink how funding and regulation systems facilitate the need to change the approach to early childhood care and education in a way that ensures equity and retention, and supports teachers in their work and families in their engagement,” Zinsser said. “I’m grateful that Illinois is trying hard to build policies that will support that kind of work. Now we just need to make sure the programs have access to the resources they need to follow through on it.”The report is co-authored by UIC psychology doctoral students H. Callie Silver, Qaswa Hussaini and Courtney A. Zulauf.The analysis was supported by funding from the American Psychological Association’s Division 27, the Society for Community Research and Action, and the UIC Office of Social Science Research.Community partners who informed the design, analysis and interpretation of these results include representatives from the UIC College of Education, The Ounce of Prevention Fund, the Illinois Governor’s Office of Early Childhood Development, Illinois Action for Children, Illinois Head Start Association, Messiah Head Start and the UIC Children’s Center.Source: University of Illinois at Chicago Reviewed by Alina Shrourou, B.Sc. (Editor)Jun 12 2019Illinois is one of only a few states to pass broad legislation to curtail expulsion from early childhood education and child care programs.According to the law, which went into effect in January 2018, programs funded by the Illinois State Board of Education or licensed by the Department of Children and Family Services must make every possible effort to retain a child. They must also document their use of any and all available resources, services and interventions.The law represents unprecedented coordination across state agencies, advocacy groups and service providers, according to Kate Zinsser, assistant professor of psychology and principal investigator at the Social-Emotional Teaching and Learning Lab at the University of Illinois at Chicago.Zinsser and researchers at UIC conducted a preliminary investigation of Illinois early childhood programs’ current and prior expulsion practices, in addition to their understanding of and responses to the new law. Their findings are featured in the new report, “Evaluation Report of the Implementation of Illinois Public Act 100-0105: Early childhood programs’ knowledge of and responses to the 2018 expulsion legislation.” Our intention behind this research was to come back with useable information that could inform the next step in the process here in Illinois and in other states hoping to reduce the use of exclusionary discipline in preschool.” Zinsser, a co-author of the reportlast_img read more

A step toward independence from fossil resources

Nature demonstrates how bacteria degrade lignin and provides better understanding to make biofuels Instead of happening as a result of one big discovery, independence from fossil resources will most likely take place gradually. Researchers at the Fraunhofer Institute for Manufacturing Technology and Advanced Materials IFAM in Bremen have succeeded in taking another step in this direction. The scientists are now able to produce a paint primer on the basis of lignin, which, for example, can be obtained from plant residues. It is free of petrochemical raw materials and therefore has a significantly improved CO2 balance. Lignin is a real alternative to fossil resources in the manufacture of primers and adhesives. Credit: Fraunhofer IFAM This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Explore further Fossil resources are limited in supply. Nevertheless, the production of many products depends on these finite – often environmentally harmful – resources. Accordingly, there is great demand for raw materials that not only will be a substitute for petrochemical substances, but also have a better environmental compatibility and CO2 balance. Of particular interest are raw materials that are not in competition with the production of foodstuffs or biofuels and, at the same time, are available in large quantities. One example is lignin, which – next to cellulose – is the most abundant natural product. Among other things, lignin is a by-product of paper production. Also large quantities of lignin are produced as a waste product in the production of bioethanol. For the Fraunhofer scientists, it therefore seemed reasonable to create an alternative to petrochemicals by processing lignin, which is renewable, environmentally friendly and available almost without any limit. In the development of alternatives to petrochemical substances, lignin has often attracted the attention of scientists. Due to its challenging properties, though, such efforts with the mechanical wood pulp have so far not prevailed. For example, the exact chemical composition of the lignin mass depends on whether it comes from paper production and is mixed with other substances or whether it is a by-product of biofuel. Accordingly, the production of a substance that always has a similar reaction is highly complex. “Most previous approaches were based on producing lignin monomeric starting materials, which always have the same properties. Due to the different composition of the starting material, this is quite complex,” explains Yvonne Wilke from the Fraunhofer IFAM. “We took a different approach by standardizing and modifying the whole substance. This gives us a raw material that we can say is always the same within certain limits.” The experts from the Fraunhofer IFAM transformed the standardized mixture further and used it as raw material for binders for primer formulations. The result is a primer that has key properties such as corrosion protection, adhesion or applicability comparable to primers based on petrochemicals. Primers made of plant residuesEspecially in times when the call of both manufacturers and end customers for sustainable products is becoming louder, such bio-based solutions are particularly interesting. In the automotive industry, for example, the carbon footprint is an important selling point. Through the use of bio-based primers and paints, this can be significantly improved. And since the lignin-based primer of the Fraunhofer IFAM has comparable properties to those of conventional primers, no compromise would have to be made in terms of quality.”Independence from fossil fuels is a tremendous goal. Especially considering the amount of products that are still based on fossil fuels,” says Wilke. “With our project, we’ve been able to take a few steps in the right direction and to show that lignin is a real alternative in the manufacture of primers and adhesives, as well as that it brings us closer to independence from petrochemicals.” Citation: A step toward independence from fossil resources (2018, February 1) retrieved 18 July 2019 from https://phys.org/news/2018-02-independence-fossil-resources.html Provided by Fraunhofer-Gesellschaft read more

Football Belgian champions Genk sign son of Hagi

first_img Football 06 Jul 2019 Liverpool expect Keita to be fit for pre-season training Football 08 Jul 2019 Bayern waiting for transfer market domino effect – Rummenigge Related News {{category}} {{time}} {{title}} BRUSSELS (Reuters) – Belgian champions Racing Genk have strengthened their squad for the new season with Romania international Ianis Hagi, the son of the player known as the Maradona of the Carpathians.The 20-year-old son of Gheorghe Hagi, one of the outstanding players of his generation, has signed a five year deal until 2024, the club said.He moves from his father’s club Viitorul Constanța, although this is his second foray out of Romania, having spent 18 months at Fiorentina, where Hagi went aged 17 but played only twice.Hagi helped Romania reach the semi-final of last month’s European under-21 Championship, emerging as one of the stars of the tournament in Italy. AdChoices广告He has also been capped at senior level.Genk will compete in the Champions League this season with automatic entry into the group stage. (Reporting by Mark Gleeson; Editing by Sudipto Ganguly) Football 08 Jul 2019 Chinese champions Shanghai SIPG confirm Arnautovic signing Related Newslast_img read more