What did 49ers do with those gloriously muddy uniforms?

first_imgSANTA CLARA – Not all of the 49ers’ heroes were in muddy uniforms after beating Washington last SundayEquipment manager Jay Brunetti and his staff were clean, but busy. They packed those wet and soiled uniforms for the flight back home and, upon return to team headquarters, they began washing, drying, sorting, folding and stacking the gear.And that was just the first half of action.The second half for Brunetti and his crew was preparing for this Sunday, when the 49ers will wear the …last_img read more

Apple Ditches YouTube & Google Maps In iOS 6: Who Wins & Who Loses

first_imgFor Apple and Google, breaking up is hard to do. Today’s release of Apple’s iOS 6 sees the the addition of many new features, as well as the removal of some notable code that has been with iOS for a long time: Apple’s YouTube app and the use of Google Map data within the Maps app.Part of Apple’s ongoing extrication from its entanglement with Google, many people will be watching this move carefully to see what, if any, effect this will have on the companies’ bottom lines.Based on early reports, it seems one part of the breakup will go pretty smoothly, while the other will be fraught with user peril.Changing The ChannelThe YouTube change is not likely to have too much effect on either company. Contrary to some rumors floating around the Internet this week, Apple isn’t banning YouTube from the new version of its mobile operating system; it’s just removing the built-in app it created to access Google’s popular video service on iOS devices.You can still watch YouTube, of course. Google released its own YouTube app last week (though it’s ready only for iPhone, not iPad users). Of course, you can just use a Web browser on the iPhone or iPad to go to YouTube.com directly. In fact, on the iPad, that may even be a preferable solution. And there are plenty of free video search apps available that will plumb the depths of YouTube and other video sites, such as Vimeo.So did Apple ditch YouTube in a fit of pique? Not necessarily. As CNET’s Casey Newton points out, YouTube is increasingly trying to move to a channel-based model. The new approach is very noticeable in the service’s new app layout, too. This channel alignment is a very good way to parse potential ad-clickers into more easily targeted demographics, so it’s no surprise that YouTube and its parent company Google are moving in that direction. By pulling its own YouTube app and promoting apps that are more video search oriented, Apple is quietly disrupting YouTube’s plans.It should not make much of a difference in the long run – people will still be getting to YouTube, where the ads and eyeballs ultimately need to meet. What it Takes to Build a Highly Secure FinTech … Dangerous Curves AheadThe real bumps in the road may come with the introduction of Apple’s updated Maps app.There are many new features getting introduced in the iOS 6 version of the Maps app, such as turn-by-turn navigation and a new “flyover” mode. But already many reviewers are missing the one thing that the new Maps doesn’t have: Google Maps data.Instead, Apple’s mapping data is coming from vendors TomTom and Waze, with search data tied in to the Yelp location-based review service.It’s expected that a new service, especially one replacing a highly robust geo-location dataset, is going to have some gaps in information. But it may be hard to explain that to phone users who suddenly can’t find businesses and other locations on their iPhones that were there before.And the new dataset may not just be lacking a little – there could be big gaps. Waze CEO Noam Bardin distanced himself from the apparent coming storm when iOS hits the virtual shelves today, telling Business Insider, “Apple went out and partnered with the weakest player… They’re now coming out with the lowest, weakest data set and they’re competing against Google, which has the highest data set. What’s going to happen with the Apple maps, is that you’re literally not going to find things. When you do find them, they might be in the wrong place or position geographically. And if you do have it, the route to it may not be the optimal route.”Businesses are noticing, too. Josh Carr of Rocky Mountain Mac Repair posted a detailed examination of the new Maps local search, and was not impressed with searches for his own business.“All of the work I’ve put into our local recognition is completely gone because I focused so keenly on Google Places,” Carr wrote. “By limiting search to Yelp businesses, there were only two places returned for ‘iPhone Repair.’ They illegally use the trademarked term ‘iPhone’ in the name of their company on their Yelp record. One of the companies used a false name just so they had iPhone in the title.“So, I need to create a false Yelp business and hope that Apple legal doesn’t come after me just to show up in Maps? Wow,” Carr added.Why Maps MatterProblems aside, this is an app that Apple will want to get right, and soon. Mapping is one of the most-utilized services for other apps on mobile devices. Geolocation is a key part of many apps, and users access maps and navigation on their devices often.The change is a big deal for Google, too. A lot of ad money comes out of Google Maps, which is why Google spends billions getting that service up to date. Cutting Google out of the map equation is potentially a harsh blow to Google’s bottom line.How harsh? Analytics firm comScore puts Apple’s share of the U.S. smartphone market at 33.4% as of the end of July. That’s a very large user group that will suddenly no longer be accessing Google Maps.What’s not known: Will iOS users be patient with Apple if the Maps transition turns out to be as rough as predicted? Apple has a limited window of opportunity to lure more users to its Maps service. In June, Jeff Huber Google’s Senior VP, Commerce & Local wrote in a Google Plus comment, “We look forward to providing amazing Google Maps experiences on iOS.”That points to a Google-developed app for Google Maps coming soon to iOS. Apple has that long to at least match what Google can offer. Related Posts Tags:#Apple#Google#iPad#iPhone#mobile brian proffitt Role of Mobile App Analytics In-App Engagement The Rise and Rise of Mobile Payment Technology Why IoT Apps are Eating Device Interfaceslast_img read more

French Open champ Ostapenko on the rise again in WTA rankings

first_imgDon’t miss out on the latest news and information. Cayetano to unmask people behind ‘smear campaign’ vs him, SEA Games The top 10 remains unchanged as Wimbledon gets underway although third-placed Czech Karolina Pliskova, the winner at Eastbourne, is closing the gap on second-placed Simona Halep of Romania.WTA ranking:FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool stars China furious as Trump signs bills in support of Hong Kong Angelique Kerber (GER) 7,035 ptsSimona Halep (ROM) 6,920Karolina Pliskova (CZE) 6,855Serena Williams (USA) 4,810Elina Svitolina (UKR) 4,765Caroline Wozniacki (DEN) 4,550Johanna Konta (GBR) 4,400Svetlana Kuznetsova (RUS) 4,310Dominika Cibulkova (SVK) 4,010Agnieszka Radwanska (POL) 3,985Venus Williams (USA) 3,941Petra Kvitova (CZE) 3,135Jelena Ostapenko (LAT) 3.110Kristina Mladenovic (FRA) 3.095Garbine Muguruza (ESP) 3,060Elena Vesnina (RUS) 2,831Anastasia Pavlyuchenkova (RUS) 2,580Madison Keys (USA) 2,523Anastasija Sevastova (LAT) 2,325Timea Bacsinsky (SUI) 1,873 Sports Related Videospowered by AdSparcRead Next LATEST STORIES Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Latvia’s Jelena Ostapenko celebrates after winning the second set against Britain’s Johanna Konta during their women’s singles third round tennis match at the ATP Aegon International tennis tournament in Eastbourne, southern England, on June 29, 2017. AFPSurprise French Open winner Jelena Ostapenko resumed her rise up the rankings to number 13 ahead of her Wimbledon opener on Monday.The Latvian who jumped 35 places last month to 12th spot following her shock triumph at Roland Garros, then slipped back to 14th place last month, is on the rise again after reaching the third round of the Eastbourne tournament.ADVERTISEMENT Dying at Wimbledon would have been acceptable—Bartolicenter_img Another vape smoker nabbed in Lucena MOST READ What ‘missteps’? LOOK: Jane De Leon meets fellow ‘Darna’ Marian Rivera Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ View comments Pagasa: Kammuri now a typhoon, may enter PAR by weekend Lacson: SEA Games fund put in foundation like ‘Napoles case’last_img read more

Priyanka Chopra steals the show in Mary Kom

first_imgThere sure is something about Mary Kom. What a pity you can’t say the same thing about Mary Kom. The biopic, starring Priyanka Chopra as the five-time world champion and Olympic medallist Indian boxer, is among the opening night offerings at the Toronto International Film Festival on Thursday, with the Bollywood star in attendance for the screening, which is also the film’s world premiere.Mary Kom, directed by Omung Kumar and produced by Sanjay Leela Bhansali, traces the story of the Indian boxing heroine from childhood to herfourth world championship title in Ningbo, China. It’s a remarkablestory, almost tailor-made for the big screen, complete with courage,persistence, determination, adversity and a stunning comeback followingmotherhood. Throw in moments of tenderness and frenetic boxing action,and the script should have virtually written itself.Priyanka is left to carry the film almost entirely on her super-fit frame and she obliges with a knockout performance. Instead, Chopra is left to carry the film almost entirely on her super-fit frame, and she obliges with a knockout performance. The lack of physical resemblance between the real Mary Kom and the actress is inconsequential as Chopra gets completely into her role. She transitions effortlessly and convincingly from a schoolgirl in pigtails to a battle-hardened mother of twins, hungry to get back into the ring. And in the ring and in training, she looks like the real thing.Chopra is ably supported by Darshan Kumaar, who plays her footballer husband and supportive anchor Onler. But many others are weighed down by awkwardly scripted situations and weak lines, some of them so corny and old-fashioned that the 1980s are calling to ask for their cliches back. The director seems more capable than a Mary Kom left hook at battering any trace of understatement, subtlety or nuance into submission.advertisementA scene where the boxer narrates to a journalist the challenges she and her fellow athletes face and the lack of support from sports officials, stands out – not in a good way, looking forced.Ditto for an episode where some of Kom’s teammates accuse a boxing federation official of sexual harassment – this is too serious to be just a dramatic device, yet he apparently redeems himself simply by cheering Kom in the final bout of the film.If the film touches your heart despite all its flaws, it’s thanks to Chopra’s acting chops and stunning stunts, and of course, the inspiring real-life triumph of a girl from rural Manipur. The music is catchy and the locations showing Manipur, and later, Manali, where Kom goes for her grueling post-pregnancy training, are eye candy. It’s ironic that the film opens with what seem like dozens of “brand partners” flashing across the screen, and yet apparently few were interested in supporting the real Mary Kom, who is shown struggling to earn money even after winning three world titles.Mary Kom ends with a slide referring to the boxer’s dream of winning gold for India at the 2016 Olympics – more proof that this remarkable woman refuses to settle even for perfection.Nor, going by her winning performance in this film, does Chopra, for much less. Why, then, should the audience?last_img read more

Foursquare Launches ‘Promoted Updates,’ PPC for Local Businesses

first_img Topics: Foursquare Originally published Jul 25, 2012 4:30:00 PM, updated October 20 2016 Foursquare explains that the algorithms used to power the ‘Explore’ tab’s normally personalized recommendations are the same ones Foursquare uses to determine which Promoted Updates get delivered to each user. These Promoted Updates could come from businesses that are on the user’s lists, places their Foursquare friends have visited or liked, or places a user might want to check out depending on their location or the time of day.For now, Foursquare is testing Promoted Updates with a group of pilot partners including both local businesses and nationwide brands such as Best Buy, Gap, Walgreens, and Dave & Buster’s. Over the upcoming months, Foursquare will be tracking how businesses use them and how users interact with them in order to make improvements, eventually rolling the feature out to all businesses on Foursquare. Companies looking to learn more about Promoted Updates can sign up using this form.We don’t know anything more about Promoted Updates or how much they cost, but one could assume that, since Foursquare likens them to Google AdWords, payment is likely pay-per-click style, based on keyword bids. And if you’re a business that has had success with location-based social media promotions in the past, it might be worth it to test Promoted Updates once they’re more widely available.What do you think about Promoted Updates? Will you experiment with them for your business? Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week’s time. Today, the location-based social network is launching ‘Promoted Updates,’ similar in nature to the “Promoted” features we’ve seen from Facebook and Twitter.But because we never covered Foursquare’s other launch of ‘Local Updates’ last week, let’s do a quick summary before we move onto Foursquare’s latest announcement.What Are Local Updates?Local Updates allows businesses to share updates with the Foursquare users who frequent their business. So if a user has checked in to a business often — or liked it — they’ll be able to access the latest updates from that business via their ‘Friends’ tab whenever they’re in the same city as the establishment. This enables users to get the latest news from places where they’re loyal customers about things like new specials, products, or other promos. It also enables businesses to better connect with and cater to the customers that repeatedly bring them business. Local Updates is now available to all companies that have claimed their business on Foursquare. What Are Promoted Updates?Okay, now that we’ve gotten last week’s update out of the way, let’s talk about Foursquare’s latest announcement — Promoted Updates.Whereas Local Updates provide Foursquare users with a better way to keep up with the updates from businesses they already like, Promoted Updates help them discover new places. These updates look similar to Local Updates, except they can be found in Foursquare users’ ‘Explore’ tab, and businesses have to pay to promote them there. Get it? ‘Promoted Updates’? These updates can include anything from a money-saving special, news about a new product line, or a photo of a restaurant’s latest menu item.How Promoted Updates WorkFoursquare compares the way Promoted Updates work to the way Google AdWords works. In other words, if I searched for “Mexican food” in Google, I might see an ad for a Mexican restaurant in the PPC results. In Foursquare, similarly, searching for “Mexican food” in the ‘Explore’ tab might result in a Promoted Update from a local Mexican restaurant about its new summer menu items. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Who Exactly Uses Twitter and Other Marketing Stories of the Week

first_img , we have a feeling these targeted categories are going to make a huge impact on your marketing. Can we count you in and persuing some of the marketing stories from this week you might have missed? We have something to strike everyone’s fancy, from Twitter data to SEO to insights from CMOs. You know, if you’re looking to make it to the C-suite one day. CMOs Tapping Into Social Data for Consumer Insights From Bazaarvoice A Look at the People Who Use Twitter From Brian Solis Brian Solis published an excellent analysis of some Twitter-focused Pew data on his blog this week. Hailing Twitter as a “human seismograph measuring world events, popular culture, everyday sentiment,” he plucks out some fascinating statistics from the study. When it comes to Twitter use, for example, it’s still dwarfed by Facebook, but rapidly growing: barockschloss And as always, let us know what other interesting marketing stories popped up this week that we should be reading! We’re always looking for more writers and websites to follow and keep us in-the-know. . Of the people who do use Twitter, though, almost half of them are Twitter fanatics, with It’s a scorcher out there — well, it is here in Boston, anyway. Why not cool down by Facebook Launching 9 More Targeting Options for Organic Updates The New Knowledge Management: What Does a Collaborative Hub Look Like? From Forrester 83% of CMOs feel that social data is useful for discerning trends or patterns that may impact business Image credit: this isn’t for your paid advertisements . Check out the full infographic and story here . Yikes. Check out the full story here attracting customers with Facebook . . But we also picked up on a statistic we found somewhat disturbing: only . . 18-24 year old are also pretty fanatical, with . Hungry for more stats? -like tactics for your collection of Facebook fans. Yeah, you read that right, Check out the full story here 20% of all internet users in the United States use Twitter in some capacity . The categories available for segmentation include age, gender, education status, and romantic preference. When it comes to 36.8% of CMOs report that their sales teams have access to social data , andcenter_img . By the way: — and we wholeheartedly believe they’re right. Addtionally, 81% of CMOs believe that social media impacts customer loyalty ( Continuing with the infographic trend, Kate Leggett posted an excellent illustration and explanation of a collaborative content hub on the Forrester blog this week. A tree illustrates the hub itself, with search firmly rooted at the base of the trunk and social listening, analytics, and feedback balancing on the tips of the branches. As outlined in the article, some of the most important features of a content hub include The folks over at Bazaarvoice also gave some attention to social data this week. They created an infographic detailing how CMOs, whose role they think entitle them to be called Chief Customer Offers, interpret social data. A whopping 15% reporting daily use of Twitter for mobile . What was the best inbound marketing story you read this week? Share it with us in the comments! Check out the full story here curated and non-curated content . , social content, and integration with This week, reports circulated that Facebook has started rolling out nine new options for organic updates, allowing for email list segmentation Check out the full story here Topics: 1 in 5 18-24 year olds reporting using Twitter on their mobile phones ?) HubSpot’s Dharmesh Shah and SEOmoz’s Rand Fishkin are hosting a webinar together on August 20! Internal Linking Strategies for 2012 and Beyond From SEOmoz analytics platforms Originally published Aug 5, 2012 9:00:00 AM, updated October 20 2016 Twitter Marketing We can always count on our friends at SEOmoz to take deep dives into the SEO topics we all need to learn about. This week, the discussion is pointed towards internal linking. One widely-discussed topic that you might not even think to consider: the value and risk of sitewide footers. The verdict: they’re great for user experience, people tend to expect them, but you’ve got to be careful when they’re scaled out across a full website — that’s when your SEO can take a hit. Interested in learning more? 8% of internet users clocking in at least some Twitter use every day staying the heck inside Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data]

first_imgHow long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you’ve been asking yourself those questions, have no fear, the latest HubSpot ROI report is in, and it has answers to all those questions.The ROI Report is an analysis created in collaboration with HubSpot and MIT. By crunching numbers from our customers, we can not only get a perspective on the successes of our customers, but also a global view of how inbound marketing is working for businesses around the world right now.Start generating more leads from your website today with HubSpot’s free tool, Leadin.These results come from a study based on data from 5,048 HubSpot customers and surveys from 236 knowledgeable professionals about their company’s marketing strategy. Let’s jump right into the charts!ROI of Inbound Marketing for Traffic1) 92.34% of companies using inbound marketing increase their traffic. Tweet This Stat!We aren’t just making this stuff up! Real companies are seeing real world results with inbound marketing. 29.8% of companies using HubSpot have increased the traffic to their site more than 100%!2) 85% of companies using inbound marketing increase traffic within 7 months. Tweet This Stat!We all know that inbound marketing takes time and patience to start seeing fruits from the labor. Surprisingly, customers started seeing increases far sooner than we typically talk about.3) Blogging champions as the #1 method for increasing traffic, with SEO in second place. Tweet This Stat!This is an interesting stat that has changed since our 2011 ROI Report. In 2011, SEO was reported as the #1 method in increasing traffic. In 2013, SEO has fallen to second place with blogging taking the first spot. This is likely due to SEO today revolving largely around blogging to create fresh, unique content due to the Google Panda/Penguin updates.ROI of Inbound Marketing for Leads4) 92.7% of companies using inbound marketing increase their lead generation. Tweet This Stat!While companies have significantly increased their traffic using inbound marketing, they have seen an even greater increase in leads. 38.37% of companies using HubSpot have seen an increase in their leads of more than 100%!5) 83.9% of companies using inbound marketing increase leads within 7 months. Tweet This Stat!Companies today demand quick results from their investments, and here we see inbound marketing responding fast. All but only 1.79% of companies saw results within their first 12 months of utilizing inbound marketing methodologies.6) “Other” inbound marketing techniques — like landing pages and calls-to-action — champion as the #1 method for increasing leads. Blogging comes in second place. Tweet This Stat!As we move from traffic to leads, we see MOFU (middle of the funnel) inbound marketing techniques like landing pages and calls-to-action reign supreme in driving leads. Blogging continues to prove itself as a powerful tool to be the second most popular method in increasing leads.ROI of Inbound Marketing for Sales7) 42.2% of companies using inbound marketing increase their lead-to-sale conversion rate. Tweet This Stat!Most people will be attracted to inbound marketing to increase their traffic and leads. But who knew it could also optimize your lead-to-sale conversion? Inbound marketing makes you think through your entire sales funnel, and optimize each part effectively.8) 49.7% of companies using inbound marketing increase sales within 7 months. Tweet This Stat!Increasing traffic and leads is an interesting statistic, but let’s get to the number we all as businesses truly care about: the bottom line. Companies using HubSpot software started to increase their sales and put real dollars into their cash-flow quickly. 63.24% of companies started to see increased sales within the first 12 months!9) “Other” inbound marketing techniques — like landing pages and calls-to-action — are the number one reason marketers attribute to their increase in sales, with better lead intelligence not far behind. Tweet This Stat!Lead management, tracking, and intelligence tools are critical when you’re increasing your sales funnel and bringing in leads. A centralized marketing database allows you to capture, store, and grow information about your leads effectively.Check out the full inbound marketing ROI report from HubSpot and MIT for more details and thorough analysis. What are your thoughts about the return on investment of inbound marketing? Let us know below! Inbound Marketing Data Originally published Feb 26, 2013 4:30:00 PM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Make a Visual Call-to-Action for Social Media [Quick Tip]

first_imgOne of the most popular social media tips people give is “Make sure you include an engaging image in your posts” … but what does that actually mean? If you’re trying to generate leads with social media, do you need to include a certain type of image to do so? Or is simply including an image enough to increase engagement?Lots of people take the latter path … but think about it for a second. If you’re slapping up any image on social media, you’re losing out on valuable lead generation real estate. What if, instead, you used that image as a visual call-to-action to help you get even more clicks, leads, and customers? That’d be pretty cool, huh?But generating leads from visuals on social media isn’t as simple as attaching a bright red “Download Your Ebook Here” CTA button. Because of the way social networks like Facebook, Twitter, Pinterest, and Google+ display images, users can’t just click on an image to be taken to your landing page. You’ve got to use images to spur clicks on the link in the copy of your post. Basically, there’s a huge opportunity to optimize social media images to help generate leads, but we just have to be very particular about how we use them. We’ll walk you through every part of creating a social media call-to-action image below so you can generate even more leads from your social media accounts. Let’s get on with it. The Resources You’ll NeedFirst things first — you need the right resources to create and optimize a call-to-action for social media. Here’s what you need:Your design program of choice. We’ll be using PowerPoint throughout the rest of the post, but you can use anything.Here’s a template that will help you design images for any of the popular social networks.Want to use your cover photo as a call-to-action? Download this template.Spruce up your image with free stock photos! We even have special business-themed ones. :)Go abstract with free customizable icons.Make your image pop with a special call-to-action button.Your URL Shortener of choice. (HubSpot customers, this is under your Reports tab in the Tracking URL Builder.)Now, let’s get started. How to Make an Effective Visual Call-to-Action for Social Media1) Set your background to fit the social network’s photo dimensions.We’re going to do a Facebook Cover Photo in this example (an 815 x 351 picture). Resize your photos to work best for the social network you’re on (here’s how you can resize backgrounds in PowerPoint).2) Add copy to the photo to communicate what marketing offer you’re promoting.Be clear about what you’re offering here. For instance, if it’s an ebook, call it an ebook. People won’t like feeling duped if they see one thing on the social media image and another on your landing page. 3) Add visual imagery to explain the offer.Whether you decide to use a stock photo, a Creative Commons photo, or an icon, make sure your visual is … well … visual. Since the marketing offer I am promoting is our free icon set, I will go ahead and use the icons.  4) Add a call-to-action to the image.This is probably the most important part of your social media image, as it will instruct users how to get your free download. Notice in the image below that I don’t say “Click Here to Get Your Offer.” This is because, technically, users can’t just click on the photo to get the offer. Be explicit here, and clicks will increase.5) Group your images and then save them as a picture.6) When uploading your image to social media, don’t forget to add a shortened link to the offer in the accompanying text.This will allow you to track your content even more effectively than before. And voila! You’ve got a call-to-action image that’s prepped and ready for any social network you like. :)Image credit: LUH 3417 Originally published Sep 27, 2013 11:27:33 AM, updated February 01 2017 Visual Content Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

18 Email Marketing Stats That’ll Make You Better at Your Job

first_imgDid you know that marketers sent over 838 billion emails in 2013? That’s almost three times the number of stars in the Milky Way Galaxy. I hope I’m not the only one who thinks that statistic is mind-blowing.In a close second to the number of emails sent this year and the total number of stars in our galaxy is the amount of data out there on email marketing. With so many resources, oftentimes in the form of extensive reports, it can be hard to find the time to keep track of important industry stats and information.As a fellow email marketer, I know what types of stats you’re looking out for: numbers on email engagement and frequency, mobile optimization (hint: if you’re one of the 89% of marketers not optimizing email for mobile, you’re not properly reaching 48% of your list), and, of course, ROI.Remember: Data is power. That’s why I’ve put together this list of essential email marketing stats every marketer should know.18 Stats Email Marketers Ought to Know1) As of 2013, there are 3.6 billion email accounts (Radicati). (Tweet This Stat!)2) 54% of emails sent by businesses are marketing messages (Epsilon). (Tweet This Stat!)3) 838 billion marketing messages have been sent in 2013 (Forrester). (Tweet This Stat!)4) 91% of consumers check their email daily (ExactTarget). (Tweet This Stat!)5) 74% of consumers prefer to receive commercial communications via email (Merkle). (Tweet This Stat!)6) The average clickthrough rate for B2B marketing emails in Q2 2013 was 1.7% (Epsilon). (Tweet This Stat!)7) 60% of marketers believe email marketing produces positive ROI (Marketing Sherpa). (Tweet This Stat!)8) 66% of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association). (Tweet This Stat!)9) Email marketing has an ROI of 4,300% (Direct Marketing Association). (Tweet This Stat!)10) 59% of companies are integrating email and social channels together (eConsultancy). (Tweet This Stat!)11) 76% of email opens occur in the first two days after an email is sent (Alchemy Worx). (Tweet This Stat!)12) 48% of emails are opened on mobile devices (Litmus). (Tweet This Stat!)13) Only 11% of emails are optimized for mobile (Equinux). (Tweet This Stat!)14) 69% of mobile users delete emails that aren’t optimized for mobile (Litmus). (Tweet This Stat!)15) Gmail opens have decreased by 27% since May (Litmus). (Tweet This Stat!)16) 25% of emails are opened on iPhones (Email Client Market Share). (Tweet This Stat!)17) Suppressing anyone in your list who hasn’t engaged with your emails in over a year increases your deliverability rate by 3-5% immediately (HubSpot). (Tweet This Stat!)18) 17% of marketers don’t track or analyze email metrics for their organization (MEC Labs). (Tweet This Stat!)These stats tell a compelling story: that email is still the preferred mode of communication for the majority of consumers, is still biggest driver of new leads, has an astronomical ROI, and should clearly be one of your marketing team’s top priorities for 2014.Happy email marketing! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Metrics Topics: Originally published Dec 5, 2013 2:00:00 PM, updated August 29 2017last_img read more

8 Email Workflow Tips for the College Admissions Process

first_img Education Marketing One of the key elements of inbound marketing is the use of automated workflows because they allow you to better engage leads through a set of targeted emails, while saving time by automating the process. Workflows can be a helpful addition for any industry, but especially for higher education.The college admissions process is a perfect use case for automated workflows, as they can be used to move a potential student along the buyer’s journey to an end goal – in this case, to apply to your institution. Workflows can be used to help nurture potential students through their buyer’s journey with your institution. They might enter the workflow after their first interaction with your institution and end it with full knowledge and a desire to apply.The series of emails can help tell your institution’s story while building a relationship with the students, from the initial introduction about your school and the exciting open house event coming up to downloading checklists or the application.Workflows are also a great way to promote content up front without having to do one-off emails every week. This frees you up to spend more time on strategizing other ways to reach your potential students.In order to have the most success with workflows, you need to tie them into your overall marketing strategy. Begin by brainstorming what it is you want the workflow to achieve. General awareness? Greater number of applicants? Then, consider the messaging that would best speak to your target audience. Once you have that figured out, plan out how you want the workflows to run and what content each one will contain.Take these 8 tips into consideration when thinking about setting up an automated workflow for the college admissions process:1) Use the “Submit a Form” TriggerUse a workflow for the application correspondence. Instead of having admissions counselors follow-up with each student who has started, but hasn’t yet submitted, an application, they could set up a workflow to automate this process. When a student creates an ID or login for the application, they could get enrolled into a workflow that gently reminds them of their application and provides tips and contact information if they need help.Students who do submit an application would get enrolled into a different workflow that provides information on the next steps, like filling out financial aid and putting down a deposit.2) Be TimelyUse fixed date workflows in the college admissions process to help with timeliness! Set up workflows around certain dates for things like FAFSA deadlines and ACT or SAT dates.Make sure to back track and set the trigger date several weeks before the deadline so you can provide helpful tips and reminders beforehand.3) Consider the Graduation YearMany high school students begin the college search and application process their junior year, but some do it their sophomore year, while others wait until senior year. Adding a field for “graduation year” to your forms could be the starting point for a standard workflow.If the student graduates high school in 2016, he or she is most likely a senior and would enter the senior, more specific workflow. If the student graduates in 2018, he or she is probably a sophomore, so they would enter the workflow that has more top of the funnel information.Either way, be strategic and use the buyer’s journey as your guide for email content. Begin with introductory, basic content in the first few emails and segue into more personalized, deeper content for the last few emails.4) Don’t Forget the Parents!The majority of parents help with the college application process, and many of them want to be just as involved as the student. Creating a workflow for the parents, based on self-selection, will provide them with helpful information alongside what their student may or may not be receiving.5) College-Specific CTAsWhen planning your workflow content, make sure to include a call-to-action (CTA) in every email. Common CTA examples include a link pushing them to your site to learn more, a checklist to download and use for their campus visit or an application to fill out.These CTAs should drive them take an action with your institution. The information they fill out to receive a checklist or other pieces of content will help you learn more about them and better understand where they are in the buyer’s journey.6) Consider Additional Email BlastsDon’t overload your potential students with multiple emails per week. That’s the quickest way for them to tune out everything you send. Instead, make a schedule that includes both workflow emails and one-off emails.Set the workflow delays to work alongside the other email blasts, making sure both schedules are coordinated before you hit send.7) Segment Your ListsSet up multiple smart lists for different buyer personas, or potential student groups. An example of this could be students identifying which major or department they are interested in, and subsequently being pulled into the corresponding smart list.Then, you could build workflows around each major or department, and place each list of students into the appropriate workflow.8) Use Multiple Workflows TogetherIn some cases, it can be beneficial to use two workflows in conjunction with each other. Let’s say you have a general workflow that provides top of the funnel information to students about your institution.Once a student takes an action, they can get taken out of that workflow and pushed into an additional workflow that is more middle or bottom of the funnel. This can be done by creating a smart list that would be used as the goal list in the first workflow and the starting list of the second workflow.Utilizing automated email workflows for the college admissions process is a no-brainer. It is a simple way to have consistent contact with potential students while moving them closer to your end goal. Additionally, workflows can work alongside blog posts, social posts and additional inbound marketing activities to achieve the greatest outcome for your institution. Download our white paper to learn more about using inbound marketing for the college admissions process. Originally published Apr 29, 2015 11:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more