‘Cong. to fight polls in U.P. on own strength’

first_imgThe Congress will fight the general election in Uttar Pradesh on its own strength, party’s west U.P. in-charge Jyotiraditya Scindia said on Saturday, asserting the path of his party may be different from that of the SP and the BSP but their objective is the same. Mr. Scindia added that as far as talks for alliances are concerned, “like-minded parties should also think in a like-minded way”. The AICC general secretary’s remarks assume significance as they come amid reports that there may be a rethink on the grand alliance in Uttar Pradesh to include the Congress. On Akhilesh Yadav’s remarks that the Congress was very much in the Samajwadi Party-Bahujan Samaj Party-Rashtriya Lok Dal alliance and two seats were being left for it, Mr. Scindia said, “If this is his thinking, then we may also leave two-three seats for them.” “The current situation is that the SP and the BSP have taken a decision that they want to walk on a different path with the same objective that the Congress has. Our paths can be different, but the objective is the same,” he said.Mr. Scindia asserted that the Congress wants to have a UPA government at the Centre and was determined to come back to power in Uttar Pradesh by 2022.‘UPA govt. at Centre’ “We have said time and again that our objective is the same that a UPA government must be formed at the Centre. In Uttar Pradesh, the Congress is going to fight this election on its own strength,” Mr. Scindia said. “We believe that be it BSP or SP, they have taken a decision and we respect that decision. They have the right to choose their path. They have chosen their path and the Congress is going to fight this election on its own strength,” he said.On whether talks should be held to bring like-minded parties together, he said dialogue should take place but it should be from both sides. “We are going to establish the Congress strongly on the ground in U.P. And we are moving in that direction,” he said. On leaders in the State like Savitri Bai Phule joining the Congress, Mr. Scindia said the party’s doors are open for those who have strength on the ground, want to serve the people and are committed to form a new Uttar Pradesh. Both the Congress and the SP have announced their first list of candidates for some seats in the State.last_img read more

Punch aimed at Lyon player by fan holding child at Everton

first_imgBrace for potentially devastating typhoon approaching PH – NDRRMC Read Next Frontrow holds fun run to raise funds for young cancer patients  Kammuri turning to super typhoon less likely but possible — Pagasa Everton’s Ashley Williams celebrates after scoring during a Group E Europa League soccer match between Everton F.C. and Olympique Lyon at Goodison Park Stadium, Liverpool, England, Thursday Oct. 19, 2017. (AP Photo/Dave Thompson)LIVERPOOL, England — Everton could face punishment from European soccer’s governing body after a fan holding a child appeared to aim a punch at a Lyon player during a second-half melee at a Europa League game at Goodison Park.Everton captain Ashley Williams’ push on goalkeeper Anthony Lopes ignited a heated confrontation between several Everton and Lyon players which continued off the pitch and in front of the Howard Kendall Gwladys Street End.ADVERTISEMENT Fire hits houses in Mandaluyong City Nonong Araneta re-elected as PFF president Don’t miss out on the latest news and information. Nets’ Lin expected to miss season with right knee injury PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games00:50Trending Articles03:07PH billiards team upbeat about gold medal chances in SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss LATEST STORIES Kin of Misamis Oriental hero cop to get death benefits, award — PNP Typhoon Kammuri accelerates, gains strength en route to PH While players continued to jostle in front of the fans, one Everton supporter, who was holding a child, appeared to push Lopes’ head and seemed to aim a punch in the direction of the goalkeeper and defender Mouctar Diakhaby. The Lyon players noticed that and shouted in his direction before the situation cooled down.Referee Rob van de Ven produced a yellow card for Williams and Lyon striker Bertrand Traore, with the former fortunate to perhaps escape further punishment having raised his hand in Lucas Tousart’s face.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“It’s what happens. It’s football,” Williams told BT Sport television. “It’s high emotions. We want to win the game, they want to win the game and stuff happens. That was just one of those times.”Williams went on to head in an equalizer for Everton soon after but Traore gave Lyon a 2-1 win. BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight MOST READ View commentslast_img read more

Matt Rutherford Answers the Proust Questionnaire

first_imgMatt Rutherford is the the web strategist and technology producer for  Remix Sun Tzu YouTube channel Favorite newspaper(s)? ‘, Clay Shirky’s ‘ Richard Branson Who was your best manager? . Incidentally, they’re all creating space companies, something that fascinates me. Intelligence and efficiency.  ‘. I also studied  The Economist Favorite business book(s)? A horrendous cliche, but I’d still have to say my iPhone. At least until a better Android phone comes out. Where do you do your best thinking? Device you would never give up?  here What would you like to be the world’s best at?    in the original Chinese, which sounds incredibly pretentious, but was highly useful nonetheless.  Your first “real” job? Originally published Dec 19, 2008 8:15:00 AM, updated March 21 2013 Here Comes Everybody Charlie Rose . A frivolous but beautiful iPhone app called Camera Bag, that converts your photos into classic camera shots (Poloroid, Holga, etc). You can see a few shots  . It has a certain English tone of voice, which I find quite appealing. (NB: I’m English). Blog you read most frequently? A paperboy at 13. I had to get up at 6 a.m. every day for two years. I have no idea how I did it. Social media tool you actually use? Your favorite software application? Person that inspires you? . Pirate’s Dilemma At the moment: Matt Mason’s ‘ Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Elon Musk ,  . He’s also a guest contributor on  I’ve never really worked in a formal company with a ‘manager’, it’s always small organizations with protean structures.   ‘, Larry Lessig ‘ Jeff Bezos Facebook Around 1:30 a.m. on weeknights, at my desk.  , where he’s created a popular  What do you most value in employees/colleagues? Techmeme I’d like to be the best at distilling and communicating complex information. The world is getting exponentially more complex within our lifetimes – the conduits organizing this information for the public are going to become increasingly powerful.  TechCrunch , last_img read more

Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media

first_img on SEOmoz . An editorial calendar, or a publishing schedule, serves as the foundation of article, Social Media Explorer discusses the need for more humanization when it comes to online marketing and engagement. 3. inbound marketing 1. Help build trust in your brand by being transparent about the people who make up your business and who communicate with customers and prospects. editorial calendar Topics: Marketing Takeaway: In the world of on Social Media Explorer 2. Social Media Humanization on Search Engine Journal Learn strategies to monitor your company’s brand and engagement in social media in just 10 minutes per day! Smiciklas’ article discusses the problematic disconnect between businesses and people online. He highlights the need to first understand your audience then suggests various tactics that can be used to humanize your brand in social media such as featuring employees in photos, avatars, ‘about us’ pages and other content. Marketing Takeaway: Zack Grossbart and Justin Evans now plays an important role in how many businesses are engaging with prospects and customers, but despite the implications of the term, it’s easy to question just how ‘human’ social media interactions really are. , it’s becoming easier and easier for businesses to lose sight of the fact that, while their organization may be represented online by a logo or an icon, it’s the person-to-person connections that build trust in a brand. Marketing Takeaway: Author: The Easy-to-Use Tool That Helps You Build a Breakthrough Blog Content marketing tactics Before diving into the meat of his article, the Blog Tyrant emphasizes the point, “one loyal reader is worth thousands of one-time visitors.” He continues to highlight three problems that will make readers leave your blog and will kill your chances of gaining loyal readers. He also provides detailed suggestions for how to fix each problem. on Problogger Marketing Takeaway: mentioned include positive user-generated content (UGC), local interest, and local expertise, and Dr. Pete emphasizes the fact that despite your perception that you might be in a ‘boring’ industry, you shouldn’t be afraid to get creative. Video: How To Monitor Your Social Media Presence In 10 Minutes A Day Authors: Oztalay therefore offers several suggestions to help businesses take advantage of listing sites and increase interactivity on their pages, such as updating listings with marketing materials (e.g. coupons, offers, events, discounts, promotions, etc.), removing or claiming duplicate listings, responding to existing customer reviews (particularly negative ones, and securing positive reviews from satisfied customers. on Copyblogger Dr. Pete Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The three killer blog problems he identifies are a lack of comments, a butchered theme, and no original ideas. Originally published Oct 11, 2010 8:00:00 AM, updated July 19 2013 and goes to show that a bit of planning can go a long way in getting maximum reach from your blog. based on quality inbound links is key. This SEOmoz article stresses the powerful role remarkable content can play in link-building, offering several tips and examples of content marketing ideas in various industries to get you thinking in the right direction. Marketing Takeaway: In this week’s top 4. If your your local business listing on Google Author: For businesses facing heavy competition in online marketing, Melih Oztalay SEO Three Problems That Make Me Leave Your Blog in Three Seconds (Remarkable) content is king. Use creativity in content marketing and reap the rewards of quality inbound links. Maintain an editorial calendar for more strategic control over your blog’s content. Claiming your local business listing is only the first step. Make an effort to monitor engagement, update content, and interact with customers on your business’ listing pages. . While this is a good start, Search Engine Journal identifies a couple of areas businesses are missing out on regarding the topic of online business listings: claiming their listing only on Google and not other sites, and doing nothing else with their listing besides claiming it. 5. Author: By now, especially if you’re a regular reader of this blog, there’s a good chance you’ve already claimed Content Marketing That Stands Out The Blog Tyrant The easy-to-use tool mentioned by Copyblogger is none other than the to set up a solid routine to monitor your online presence! Zack and Justin’s article provide various ways an editorial calendar can be helpful: it allows you to plan ahead, it adds structure to your creativity, it enables you to take a great concept further, and it helps you be proactive and capitalize on search trends. They close their article by highlighting a free plugin that can help WordPress users start managing their own editorial calendar. blog strategic blogging Author: Mark Smiciklas is falling victim to one or more of these three problems, fix them right away to start attracting a loyal following of readers. internet marketing Claiming Local Business Listing Is Only the Beginning Social media Inbound Marketing View the video nowlast_img read more

Avoiding the Queue: Brick vs. Click [Cartoon]

first_imgAn ecommerce marketing cartoon. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Free Download: eCommerce Marketing eBookcenter_img Originally published Jan 20, 2011 8:00:00 PM, updated July 03 2013 Ecommercelast_img read more

4 Mistakes Marketers Make With QR Codes

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Brand Experience Topics: Originally published Sep 21, 2011 1:15:00 PM, updated February 01 2017 Question: How do we become cool and trendy inbound marketers?Answer: Try QR codes.Response: Hooray! We’ll put a QR code on our website today.(Weeks later…)Question: What were your results?Answer: Uh…?There are a few problems with this interaction, and many modern marketers are facing them today. QR codes are quickly integrating into marketing efforts as a tool for leading consumers to some online destination: a website, blog, social media account, etc. As a quick reminder, QR codes are simply 2D barcodes that can be scanned using a smartphone reader application. Your mobile browser will then direct you to the linked site. However, many are making small mistakes that make an immense impact on their strategy—or lack thereof. Here are four mistakes to avoid when braiding QR codes into your marketing efforts.1. Using QR Codes OnlineQR literally stands for quick response. Making a QR code your Facebook picture, Twitter icon, or posting one on your blog isn’t exactly creating a situation for a quick response. Instead, doing so asks visitors to take out their smartphone, open the reader application, scan the item, and then see the link open in a separate mobile browser. For such online platforms, just use a link. There’s no need to get fancy when a simple link can navigate the consumer from one site to the other faster. One of the best ways to leverage QR codes is in places where your audience is already on the go and only has access to their smartphone, like when they’re out and about and away from their desktop or laptop computers.Think of QR codes as a tactic that just falls under the mobile marketing umbrella rather than marketing as a whole. To learn more ways to effectively utilize these nifty little 2D barcodes, check out these 5 useful ecommerce applications of QR codes.2. Ignoring Traffic SourcesLet’s imagine you’ve developed this brilliant plan that includes an awesome QR code as a tactic. The idea is unique, the execution is strong, and the feedback is positive. But is it actually doing something? To assess whether or not your QR code is even effective, you need to track where your traffic is coming from, as well as how much traffic is actually produced.Instead of generating the QR code with a direct link to the landing page of your choice, use bitly.com to shorten your link, and use that version instead. Bitly allows you to analyze how many clicks (in this case, scans) that shortened link received. Now you will have data detailing how many people scanned the code, on what day they scanned it, and which country they scanned from. (The latter would be helpful if your campaign included an international audience.) For more information about creating tracking URLs, check out the “Marketer’s Guide to Tracking Online Campaigns.”3. Linking to Boring Web PagesWhere are you sending people with your QR code? Your first goal with a QR code is to give people an amalgam of curiosity and desire to take the moment to scan. Once those two aspects are fulfilled, there better be some form of customized content for them to discover. One method could include posting a special YouTube video and making it exclusive to QR code scanners only by selecting the “unlisted” sharing option, which means only people with the link to the video can view it. Now, you have exclusive video as an incentive for anyone who scans the QR code.One major mistake people make when linking QR codes to URLs is in linking to their general website’s homepage. Make the most out of the code scanner’s experience by instead creating customized landing pages to point the code to. There, you can provide instructions on what the user should do next or use the page to offer them a discount or another offer.4. Linking to a “Web Page Unavailable”Whatever you do, do not send people to a web page that reads, “Page Cannot Be Displayed,” or “Web Page Unavailable.” In other words, check to ensure you’re linking to a mobile-optimized website. For example, websites built on Flash are not encrypted to open on a mobile browser. Test and check that your code works well on mobile devices before plastering it everywhere.Have you experimented with a QR code-inspired campaign? What have you learned from your experience?Image Credit: Aral Balkanlast_img read more

6 Tips for Building Great Product Pages

first_img On-page SEO If you run an online business, chances are you understand search engine optimization, traffic reports, and meta data as general concepts. However, what you may not realize is that you need to optimize every single page on your website — especially your product pages.Here are 6 great tips for building effective product pages for your ecommerce website.1. Turn Product Pages Into Great ContentIn the product pages of your website, always use original images and videos with creative descriptions that are both entertaining and informative. Make your pages unique in order to separate you from your competitors. And always avoid duplicate content at all costs. 2. Design Your Pages So They Focus on ConversionsLayouts should be three columns with the most important content on the left and center, as close to the top as possible. Make it very easy for the user to add the product to a cart with just one click. Keep the checkout button near the images or videos and away from user-generated content, like comments, that you can’t always control. 3. Create Unique Content and DescriptionsDescriptions should always be your own, but you can add to them with charts, graphs, fun facts, or anything else entertaining that gives the user information and adds to the user experience on your site.4. Optimize Your URL StructureIncluding the product name with the category in your page’s URL is the easiest way to attract targeted traffic because search engines take URL structure into account, and your product page will look more relevant to them it includes keywords for the product name.Think: http://www.mysite.com/product-category/product-nameAs Opposed To: http://www.mysite.com/Item/90024971115. Add Rich Media, Like VideosImages, videos, charts, etc. are great for reaching a wider number of users. High-quality, original media has several benefits. Here are a few tips for using multimedia elements:License original mediaUse original content exclusively, not stock photos or generic videosBe innovativeRich media is a specialized subset of search queries and, as such, if you have a video or photo that becomes popular, make sure it links back to your product page to bring you more traffic. 6. Take a Look at Zappos as an ExampleWhen you conduct a Google search for ‘Zappos,’ the first thing you see is “Free Shipping.” By putting the word, “free” into their meta description, they have already captured the attention of many users. Then they use their product pages to complete the sale.For example, click the Nike shoe product on the Zappos homepage, and you will arrive here. From top to bottom, you’ll notice these features:The URL includes the product name.The navigation bar has the name again.The SKU number is also at the top because users searching for a specific product often know the SKU number and search by it.The photo is original, unique and able to be enlarged.The layout is organized into three columns with supplementary content on the right.Controllable customer feedback is much higher on the page than comments from customers.Main content is perfectly crafted for keyword optimization**.Bullet points and tags are displayed openly and cleanly.The keyword (product name) is written again in the bottom of the main content but above the supplementary content.The site map is at the bottom of the page.** There is a bullet with the product name, but this time the name is written with a trademark sign between the words, “Nike” and “Free.” They have broken the words up in this way to keep the full product name from looking like spam to a search engine. Notice, they did the same in the next bullet by leaving the “2” off the name and adding the SKU number.Yes, it will take some effort to optimize your product pages, but it will also pay off. You’ll see a decrease in bounce rates and a rise in conversion rates as you attract your target audience and convert them into reliable customers. Topics: Originally published Oct 13, 2011 8:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Tips for Terrific Twitter Offers

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 20, 2011 5:00:00 PM, updated October 20 2016 Twitter Marketing If you’re not already thinking of social media as a channel for lead generation, then you need to start… today. Twitter, in particular, is a great place to promote special offers that turn followers into warm leads. Earlier this week, I had a conversation with a relatively new addition to the HubSpot team, Laura “@Pistachio” Fitton, about best practices for creating compelling offers on Twitter.What Makes a Great Offer on Twitter?1. The offer has to be nice. By “nice,” we mean something of actual value. This sounds obvious, but this can be a tricky thing to master because you need to understand what you’re audience actually wants. Here are some general tips: People like things that are free, that are educational, that help them make purchasing decisions, and that make their lives easier. For example, if you sell swimming pools, a “First Time Pool Buyer’s Guide,” would probably be appealing to your target audience.2. The offer has to be novel. A great Twitter offer needs to be something that you can’t get anywhere else. It needs to be exclusive. For example, if you are a Yoga Studio and you tweet “come take a Yoga class,” you’re not offering anything or adding real value. Likewise, if you’re currently offering a 20% discount on your homepage, then offering the same discount in a tweet isn’t something new. On the other hand, if you say something like, “The next 10 people who retweet this will receive a free Yoga class,” you’re heading in the right direction.3. The offer has to be time sensitive. The idea of “creating urgency” is necessary for any offer, but it’s especially important on Twitter, since Twitter is such a fast-paced medium. If you want to get people clicking, you need to give them a reason to click now. On Twitter, where content in Twitter streams flies by fast, if followers don’t click now, they probably never will. 4. Bonus Tip: Make the offer naughty. People like knowing that they’re getting something they’re not supposed to. If you can, make your offer a little surreptitious. For example, you might say something like, “Here’s a trick to get an extended trial of Spotify,” or “I just found a secret registration discount code for SXSW.” Often times, these types of offers are best if they come from partners or individual Twitter accounts from employees within your organization.Follow these tips to start driving leads from Twitter today!last_img read more

Facebook Now Includes Business Pages in Local Mobile Search Results

first_imgFor local businesses, there’s now all the more reason to create a Facebook Page. Yesterday, Facebook announced updates to the ‘Nearby’ tab within its mobile app, giving local businesses an even better opportunity to get discovered by Facebook mobile users. And considering there are more than 600 million of them, this isn’t really a benefit brick-and-mortar businesses should overlook. In fact, with Facebook’s latest update, it seems like Google might have some new competition when it comes to local search.Let’s take a quick look at what Facebook’s updates actually entail, and how local businesses can win their piece of the Facebook local search pie.What Exactly Did Facebook Do to Its Nearby Tab?Before yesterday’s update, the Nearby tab was dedicated to showing users where their Facebook friends had checked in. With Facebook’s update, now users of the Facebook app (for both iOS and Android) will not only see which friends have checked in at specific places, but they’ll also be able to discover places and businesses that are nearby. These results are ranked primarily by the recommendations of the particular user’s friends, which factor in criteria such as star ratings, check-ins, and Likes. And if there are no recommendations from the user’s network available, result rankings will default to the larger Facebook community’s engagement with that business or place. Finally, users will also have the ability to connect to businesses directly within the Nearby tab on their smartphone by performing actions like Liking, checking in, calling, or getting directions. They’ll also have the opportunity to share their recommendations with either the public (by default) or just to specific Facebook connections, as well as rate places using a five-star rating system (which are always public, but editable over time). That being said, users will only be able to leave ratings if they’ve legitimately checked in.How Should Local Businesses Make the Most of These Updates?Great question! If your business has a brick-and-mortar location, here’s what you should be doing to make sure you show up in the Nearby tab …First and foremost, create a Facebook business page! Follow our simple step-by-step instructions, accompanied by a video tutorial, to get set yours up today.Make sure your page is updated with all your business’ basic information in its ‘About’ section, especially your physical address, store hours, phone number, and other critical company details.Check to ensure your page category is accurate, so people will be able to find you when looking for your specific type of business. To change your page’s category, click ‘Edit Page’ from the top of your page, select ‘Update Info,’ choose the page grouping and the appropriate category for your page, and then click ‘Save Changes.’Encourage engagement! Use your marketing assets to motivate your mobile Facebook users to Like, check into, rate, and recommend your place page in Facebook mobile.For more information about these updates check out Facebook’s FAQ page about Nearby.What do you think of Facebook’s updates? Do you think it will become a local search contender? Image Credit: mootown Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 18, 2012 5:49:00 PM, updated October 20 2016 Facebook Business Pages Furthermore, Facebook mobile users will now be able to search for places by category — such as restaurants, coffee, nightlife, outdoors, arts, hotels, and shopping.last_img read more

How Inbound Marketing Can Fuel Native Advertising

first_img Native advertising, done right, is not an advertorial. Native advertising, done right, is not product placement. Native advertising, done right, offers marketing software Additionally, the use of content extends to many other marketing methods like of the term, it can best be described as a form of advertising that consists of relevant, valuable content that’s part of a media outlet’s editorial offering. In plain English, that means paid editorial. Is your inbound marketing content strategy up to snuff? Is Native Advertising? Inbound marketing sidesteps buyers’ advertising blinders, because it isn’t car dealer-style advertising that not one wants to see. Instead, inbound marketing offers information that was sought after and found to be valuable to the consumer. If you’re a marketer touting the latest and greatest in, say, inbound marketing, you had best dominate the first few organic search results for it. ). But you’ll be far more effective in doing so when you offer valuable, usable, actionable information on will provide you the process, procedures, and proper workflow you need to create great content worth sharing. valuable, educational, useful information So why would an inbound to your customers and prospects. search engine optimization The role of content creation is integral to inbound marketing success. Developing informative and Topics: Inbound Marketing A recent  product And within inbound marketing, you’re using that content to cultivate and generate leads through (e.g. ebooks, webinars, whitepapers, etc.). Content in marketing also includes the use of email marketing to offer additional information to leads with the aim of moving them down the purchase funnel (which marketing automation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack educational content , or they can be news stories on media sites. That covers owned and earned media … but what about paid media? content , and proper why How Inbound Marketing Can Fuel Native Advertising  study by Econsultancy and Responsys found that Put simply, native advertising and sponsored stories cast a wider net to amplify your inbound marketing efforts. Sure, straight inbound marketing will go a long way to getting your message in front of your potential customer base in a very cost-efficient manner, and everyone should start with purely organic inbound marketing to get the best possible ROI. But if you have a few extra bucks to help that content proliferate further and are willing to spend more for higher growth even at a lower ROI, then native advertising is worth considering. . For the most part, it all starts with content. Content that is informative, educational, and relevant, but also — and this is most important — content that is ultimately designed to sell something. , Inbound marketing became possible with the advent of the internet, which offers potential buyers the ability to access any kind of information they want, about any topic of interest, at any time of their choosing. Google made the process even easier. SEO and SEM tactics easier still. But it wasn’t until the marriage of buyers’ increasingly anti-advertising mindset and growth of ad blocking technologies (e.g. DVRs, ad blockers, etc.) that inbound marketing really took a foothold. Whatcenter_img Native advertising can, in its most popular format, take the form of a sponsored blog post or article. Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. , an integral component of inbound marketing, in 2013. The category ranked the highest of all digital marketing channels — which just makes it all the more important that you ensure your content strategy is in place before your competitors’. The Role of Content in Inbound Marketing a person should consider your products/services rather than just screaming at them that they should just trust you and buy because you told them to. Originally published Feb 18, 2013 9:00:00 AM, updated March 21 2013 Remember though, you must have worthwhile content in the first place. And a robust Basically, it consists of natural content that appears in a medium’s organic content stream — with the caveat that its placement was purchased rather than appearing organically. inbound marketing solution Wait … any longer), as well as the creation of landing pages on which products can be promoted, and the use of social media, which can further disseminate content. , not your Yes, ultimately you want to sell a product or service — and you will (likely with the help of with segmented , Now, many of you may be shaking your head at this point exclaiming, “What’s up with all these people who feel the need to slap a new label on something that’s been around since consumer packaged goods companies created the soap opera?” And to some degree you’d be right in your assumption that native advertising is just an advertorial in shiny new clothing. But you’d also be wrong. . You don’t want to point people to a man standing in a parking lot with a bunch of balloons in one hand and a flag in the other; you want to point people to a thoughtful piece of content that discusses why buying a car at your dealership will save you money in the long run and provide you with years of hassle-free service. dynamic content enables you to advance the cause of your product or service in a way that doesn’t sound like a car dealer screaming at you while holding a bunch of balloons in one hand … and a waving flag in the other. marketing automation Now, those top organic SERP positions can be links to content on your own site (gleaned through effective SEO and social media efforts), they can be links to Certain types of advertising can help boost and supplement inbound content efforts. We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content. And that’s the key: to promote your marketing offers 70% of brand marketers will allocate budget to content creation , and It’s also worth noting that there may still be many people who find sponsored stories annoying and disruptive. Keep in mind that the people who see these types of ads did not give you permission to talk to them and were not expecting them in their organic content streams. This makes it even more critical that you fuel your native advertising with inbound marketing. Keeping track of sentiment can also help you determine whether your efforts are worth it. lead management Marketing Budgets 2013 isn’t really a funnel content on other sites to which you have contributed company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? Because without inbound marketing strategies in place, there can be no effective use of native advertising. That’s a fairly strong statement, but follow along as we make our case. many varied definitions lead nurturing If you’re a CMO, you may have heard the term “native advertising” bandied about recently. While there arelast_img read more