Fischer Finishes 50th At NCAA Cross Country Championship

first_imgTERRE HAUTE, Ind. – Drake University senior Reed Fischer (Minnetonka, Minn.) completed his remarkable cross country season with a 50th place finish at the NCAA Championships on Nov. 19 in Terre Haute, Ind. Fischer, the reigning Missouri Valley Conference champion, completed the challenging 10-kilometer course in 30:33.4. The 251-runner field faced cool conditions and steady 20 mph winds with gusts of 40 mph. “This caps a fantastic fall season and I know he’s already looking forward to leaving his mark on the upcoming track season,” Hostager added. “He beat some very talented runners and All-Americans who had beaten him earlier in the year.” With the conclusion of the cross country season, Fischer will turn his attention to the indoor track season set to begin in early December for members of the Drake track and field teams. Print Friendly Versioncenter_img Saturday’s NCAA Championship performance comes just eight days after Fischer finished seventh in his first 10k of the season at the NCAA Midwest Regional. Prior to that, he became the 13th Drake Bulldog to win the MVC Championship. Additionally, Fischer was named the MVC Elite 18 Award winner and has been recognized as the MVC Cross Country Athlete of the Week three times this season and the MVC Scholar-Athlete of the Week twice. “Reed ran a fantastic race, he got stuck near the back at the start, but didn’t lose faith and moved up well throughout the race,” said Drake head coach Dan Hostager. “While he’s disappointed in just missing out on All-America honors, a top-50 finish in this deep field is truly amazing. Most years, his time would have been in the top-20 which is a testament to how deep and talented the field was this year.”last_img read more


first_imgFinn Harps have been handed a blow with the news that Brian McGroary and Darragh Black are heading to the USA. Black played a handful of games towards the end of the 2014 season and impressed.However, he hasn’t kicked a ball in anger this term and is heading to America to play GAA for the remainder of the summer. Black is only 18 and is a talented player who will be a key player for Joe Boyle’s U19 side upon his return from the USA.Former Wolves and Derry City midfielder Brian McGroary has been plagued with injuries since joining the club.However, in the games he featured in McGroary was very impressive and was popular with the club’s supporters.McGroary was last seen in action against Shelbourne in April but hobbled off after just thirty minutes. The news he will be leaving the club will come as a huge blow to Ollie Horgan who is already resigned to losing Sligo Rovers duo Ruairi Keating and Regan Donelon.With Adam Clarke already departing the club and Gerard O’Callaghan expected to depart the Harps squad is looking threadbare and Horgan will be busy trying to acquire players to strengthen the squad for the second-half of the season.Harps players are currently enjoying their week off before meeting collectively again for a pre-season friendly against Carrowmeena FC on Sunday.FINN HARPS HIT WITH BLOW AS BLACK AND MCGROARY HEAD STATESIDE was last modified: June 17th, 2015 by Mark ForkerShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:brian mcgroaryDarragh BlackFinn Harps FCnewssoccerSportUSAlast_img read more

Doomed Worlds: Planets Seen Disrupting, Not Forming

first_imgMuch as astrobiologists would like to see the birth of a new planet, the ones we observe seem to be dying, not being born.“Newly found planet may turn into dust,” reads a headline on NASA’s Astrobiology Net.  This does not bode well for any inhabitants the astrobiologists would like to meet.  Echoing a press release from MIT, the article described how a planet around a star 1,500 light-years away appears to have a comet-like tail, evidence of a cloud of dust following the planet as it disintegrates.  The press release includes a 40-second animation of how the “doomed world” is shedding its material, and ends with this statement:“This might be another way in which planets are eventually doomed,” says Fabrycky, who was not involved in the research. “A lot of research has come to the conclusion that planets are not eternal objects, they can die extraordinary deaths, and this might be a case where the planet might evaporate entirely in the future.”PhysOrg today described another place where planets are doomed.  Too remote to be observed directly, this system’s dust disk appears to be tugged at by a black hole at the galactic center.  No need to worry about the inhabitants there; there aren’t any.  “Yet, even if planets do form, living near a supermassive black hole is still not a hospitable place for life,” the article said.  “The extreme amounts of UV radiation emitted as the black hole devours gas and dust is likely to sterilize the region.”As referenced in the May 14 entry, New Scientist warned that dust disks around stars can no longer be assumed as planet maternity wards.  “Dust rings not ‘smoking gun’ for planets after all,” wrote Maggie McKee.  (Sorry for the unfortunate mixed metaphors; the thought of a smoking gun in a maternity ward may be disturbing – unless nothing was being born there in the first place.)  The dust surrounding a star can form sharply-defined rings without congealing into a paradise for aliens.Astrobiologists and planet hunters have a new worry announced in Nature today:1 “Startling superflares.” Bradley Schaefer, referencing a study done by the Kepler Spacecraft team published in the same issue of Nature,2 said, “Stars that are just like our Sun have flares more than a million times more energetic than the biggest flare ever seen on the Sun.”  A couple of minutes of exposure to one of these flares would doom the Earth, but some of these flares from other sun-like stars can last for half a day or several days.  The astronomers found no correlation of superflares with hot Jupiters or with rotation rates, leaving them clueless about the causes of the flares.Statistically, superflares are not common on sun-like stars.  Nevertheless, our sun is special, as Schaefer explained:The possibility that the Sun has superflares is not realized. Historical and geophysical records show that the Sun has not had any superflares in the past two millennia, and no superflares with more than roughly 1036 erg for perhaps a billion years. Maehara et al. show that only 0.2% of Sun-like stars have superflares, so it is unlikely that the Sun has such events. With their average rate of occurrence (once every 100 days for 1035-erg flares) and their observed size distribution (with a power-law index of roughly −2.0), the expected frequency of 1032-erg flares on all superflare stars should be very high. In stark contrast to this, the Sun has one 1032-erg event roughly every 450 years and so is completely different from superflare stars.While recognizing the deadly force of a superflare, Schaefer exercised a vivid imagination by thinking of ways they might be good for evolution:Superflares have implications far beyond being just a challenge for stellar physics. If a superflare’s energy is linked to the orbital energy of a hot Jupiter, then three events a year on the star would make its planetary companion spiral in towards it on a timescale of a billion years. The huge energy output of superflares could make any planets around the star uninhabitable for far-future human colonization, and astrobiologists will have to consider the effect of the superflares on possible alien life. Superflares might provide the high-energy radiation required to create organic molecules, so perhaps superflare systems are a good place to look for alien life that has evolved to avoid the effects of the huge flares.1. Bradley Schaefer, “Startling superflares,” Nature 485 (24 May 2012), pp. 456–457, doi:10.1038/nature11194.2. Maehera et al., “Superflares on solar-type stars,” Nature 485 (24 May 2012), doi:10.1038/nature11063.Preach it, Bradley; Darwin comes to the rescue to create aliens that evolve the ability to avoid being fried to a crisp.  Why not test your idea by looking for imaginary friends on Venus or the Sun?The findings do not support the bottom-up view that everything emerges from nothing.  Instead, they are consistent with the top-down view of the universe: the universe, stars and planets were created perfect and are degenerating under entropy.  Planets and stars are not being formed now; they are disrupting and getting fried.  Were it not for providential design of our star and planet, it could happen to us, too.The findings are also consistent with the Privileged Planet hypothesis of Jay Richards and Guillermo Gonzalez, that our planet was designed for life and for scientific discovery.  The only place in the universe we know about where sentient beings can observe distant stars and see that they have superflares is Earth.  Those same beings can notice that our sun is remarkably stable and life-sustaining.Intelligent design, of course, is not at all surprising to Biblical creationists who read the words of Isaiah, revealing God’s purpose in making the Earth:For thus saith the Lord that created the heavens; God himself that formed the earth and made it; he hath established it, he created it not in vain, he formed it to be inhabited: I am the Lord; and there is none else.  (Isaiah 45:18)With great privilege comes great responsibility, as the Lord, speaking through Isaiah, continued in the next verses (referring back to Genesis 1 as His revelation):Tell ye, and bring them near; yea, let them take counsel together: who hath declared this from ancient time? who hath told it from that time? have not I the Lord? and there is no God else beside me; a just God and a Saviour; there is none beside me.  Look unto me, and be ye saved, all the ends of the earth: for I am God, and there is none else.   I have sworn by myself, the word is gone out of my mouth in righteousness, and shall not return, That unto me every knee shall bow, every tongue shall swear.  Surely, shall one say, in the Lord have I righteousness and strength: even to him shall men come; and all that are incensed against him shall be ashamed.  (Isaiah 45:21-24) (Visited 21 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Why are we hog wild over bacon?

first_imgShare Facebook Twitter Google + LinkedIn Pinterest While growing up my brothers and I had a running joke that, when asked how much bacon we wanted, we would answer, “Yes.” The idea was that whatever amount of bacon that was available is the amount that we wanted. The Reese brothers (and our father) REALLY enjoyed bacon growing up, and still do. Apparently, we had cutting edge culinary tastes, because bacon has since become quite trendy.“Bacon is hip. It’s cool. It is kind of the Band-Aid of the kitchen. If you burn a roast, you wrap it in bacon and you’re good to go. Bacon just works. It is a super food in terms of how it can be utilized,” said Quinton Keeran, bacon fan extraordinaire. “I’m a backyard BBQ warrior kind of a guy and I have yet to make one thing that I couldn’t improve vastly by wrapping it in bacon.”Keeran has, to some degree, built a fair portion of his professional career in Ohio agriculture around bacon.“I’ve got a unique experience being a professional in social media in agricultural and I spend a good bit of my time talking with consumers and learning and connecting to build online relationships. I spent about six years at the Ohio Pork Council where we built a Facebook following of about 300,000 people based on the premise of building relationships and having conversations about food and where it comes from. Bacon was an integral part of that. We wanted to talk to people about what they really enjoy and bacon was a key,” Keeran said. “I have since moved on and work with clients in agriculture around the country with FLM+ telling the story of how food is grown and raised. Bacon has certainly been at the forefront of several initiatives and campaigns. It is all about connecting with people and talking about what they care about. People have such a nostalgic, emotional connection with bacon. We can all remember waking up and smelling bacon in the frying pan and that is how you start your day. It is going to be a good day after that because bacon is the fuel for positive energy in my opinion.”Bacon’s meteoric rise as a food juggernaut has not gone unnoticed by Nick Dekker, a.k.a. “Dr. Breakfast.” Dekker authors the popular blog “Breakfast with Nick,” primarily focuses on breakfast haunts in and around Columbus.“There are always multiple trends happening all at once. Bacon seems like it is a long-running trend but in the past five or seven years it became really trendy. Every generation looks to have fun with certain foods or dishes and bacon is something you can do all sorts of fun and crafty things with,” Dekker said. “From what I’ve seen, bacon is showing up on all sorts of menus, so clearly restaurants are seeing a demand and catering to it. You still see fun, trendy things like crumbled bacon on doughnuts. One of the best sellers at Buckeye Doughnuts in Columbus is the maple bacon. People still go nuts for that. People will whip out their cameras take a picture and buy a dozen of them.”Dekker speculates that there are several reasons behind the incredible popularity of bacon. First, there has been an increase in the popularity of dining out early in the day, which boosts bacon sales.“Breakfast, and in particular brunch, is becoming more popular and bacon is a mainstay,” Dekker said.But, it seems the popularity of bacon cannot be contained to just the a.m. hours, after all, Dr. Breakfast cannot live on just one meal day. Fortunately, he can find one of his favorite breakfast staples in dishes better suited for later in the day.“One of my personal favorites is at Katalina’s — a trendy quirky place in Columbus with really good food. One of their features is a sweet and spicy bacon, which they rub with brown sugar and something spicy, maybe Cayenne or Jalapeno. It is a sweet sticky mess, but it is great with nice thick slices of bacon,” Dekker said. “I have had a couple of bacon ice creams, some really bad. There is one that is really good, though, at a Jewish-style food truck in Columbus called Challah. They have lamb bacon that is really good and bacon ice cream that is just fantastic. It is sweet ice cream that is a little bit salty from the little pieces of crumbled bacon. You think, ‘Oh I don’t know if that works,’ but then you taste it and ‘Yep.’”Bacon also fits into a larger trend of broad protein popularity.“We’re all protein crazy right now, and that includes bacon. Kale is another one of those things that is high in protein and has a very specific flavor that you can do a lot of stuff with. You can throw it on burgers, you can add it to a salad you can blend it in smoothies,” Dekker said. “Quinoa is another one right now that is popular.”Another reason for the bacon boom is that, when compared to fellow breakfast meat sausage, bacon has some inherent advantages.“Bacon is a distinctly pork product while sausage can be a combination of meats and it can be made different ways. You could get three different kinds of sausage or you can get bacon. You never know what you’ll get with sausage but typically you know what you’re getting with bacon,” Dekker said. “No matter what they do to it, it is still going to be awesome bacon.”In addition, bacon is highly adaptable to changing consumer trends.“Consumers have really changed in the past 10 years or so. Food culture has changed. Think about how many restaurants this generation of consumers goes to compared to previous generations. Now we have the Food Network and the Travel Channel that have made food into entertainment. And we have phones that we can take out to take a picture of every meal,” Dekker said. “Bacon is fun to look at and fun to feature.”The other day, like generations of Reeses before me, I was whipping up some delicious breakfast. I asked my son how much bacon he wanted. His reply: “Do we have any sausage?”I nearly dropped my spatula. I guess the times may be changing. “Oh, well,” I thought to myself while browning some sausage links, “at least he didn’t ask for kale.”last_img read more

Hidilyn Diaz wins silver in Asian Weightlifting Championships

first_imgFILE — Hidilyn Diaz of Philippines celebrate at the podium during the victory ceremony for the women’s 53kg weightlifting event during the 2018 Asian Games in Jakarta on August 21, 2018. / AFP PHOTO / MONEY SHARMAMANILA, Philippines— Olympic silver medalist Hidilyn Diaz moved up to a heavier weight class and still ended up on the medal podium.The Filipino weightlifting heroine carried 94 kilograms in the snatch and followed it up with a 115 lift in the clean and jerk for a 209-kg total to claim the silver medal late Monday in the 2019 Asian Weightlifting Championships in Ningbo, China. ADVERTISEMENT Duterte wants probe of SEA Games mess Don’t miss out on the latest news and information. MOST READ Hontiveros presses for security audit of national power grid LATEST STORIES SEA Games hosting troubles anger Duterte Panelo: Duterte ‘angry’ with SEA Games hosting hassles Rafael Nadal to face 63rd-ranked Leonardo Mayer in Barcelona Open The continental meet is a qualifier to the 2020 Tokyo Olympics, allowing Diaz to successfully position herself for an unparalleled fourth straight stint in the Olympics.The Asian Games gold medalist in the 53kg moved up to the 55kg class after Diaz’s weight category was scrapped.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics Private companies step in to help SEA Games hosting Cayetano: Senate, Drilon to be blamed for SEA Games mess Philippine Arena Interchange inaugurated Sports Related Videospowered by AdSparcRead Next DA eyes importing ‘galunggong’ anew ‘Unlikely names’ put ‘ouster matrix’ in doubt – Lacson PLAY LIST 02:21‘Unlikely names’ put ‘ouster matrix’ in doubt – Lacson00:35Hidilyn Diaz wins Philippines’ first gold medal in 2018 Asian Games01:50Palace defends Duterte’s absences from Asean events02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss View commentslast_img read more

Marketing Maven Links

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published May 17, 2008 8:44:00 PM, updated October 01 2013 Social Media Here are some great articles from from the past week:How to Get More Twitter Followers: Some Methods That WorkBuilding Your Online Brand With Social Media Tools10 Steps for Digg Success When You’re the VillainAlso, here are some useful reads from the HubSpot Internet Marketing Blog archives, from about a year ago (when many of you were not reading this blog yet).3 Hot Marketing Tips from Heat Map Analysis (images)Now, Any Business Can Tap 53 Million Facebook Users (For Free) Have a great weekend!last_img read more

10 Quick Fixes to Build Killer Landing Pages

first_imgThe No matter how concise your bullet points are, some people might not stick around long enough to read them. 1. Use a specific, valuable offer to entice visitors to fill out a form. double the conversion rate of your landing pages Topics: 2. Use a headline to lay out your offer. landing page 9. Use an effective “Thank You” page after the visitor has submitted the form. essential Visual cues content offers that incentivize conversion good landing page As an illustration, let’s say your website is attracting 5,000 visits a month with landing pages converting at 10%. That’s 500 leads. If you wanted to double the number of leads you’re getting, you could spend lots of money over several months trying to double your website’s traffic, or you could take a few minutes right now and This is another opportunity to drive home the value of your offer. Data shows that you should . Here are ten tips to do just that! You’ve got them on a page with a form, don’t let them get distracted and have them click away! 3. Have a bullet-pointed list with several specific benefits they’ll get from filling out the form. 8. Hide your site’s navigation. . Maybe offer a free half-hour phone consultation or a basic How-To eBook. Your visitors are always thinking “what’s in it for me?” This allows you to elaborate on your offer, but you should still try to keep it short and sweet. Use these to build urgency and emphasize why the visitor needs your offer. information so that you don’t are important for encouraging visitors to linger. Just using a “contact us” only attracts spammers, and people don’t get excited over sales brochures. Create , all of the time and effort you spent driving traffic to your website will be wasted since your site isn’t driving leads.center_img , since those tend to turn people off the most. You can always follow up later to find out more information if necessary. avoid using generic words risk turning visitors off with too many questions Originally published Jun 15, 2011 9:00:00 AM, updated March 21 2013 age, address or telephone number they’re giving up their information. Make it very clear. 5. Keep your form short. 4. Use an image to reinforce the benefits of your offer. Your visitor should see the form on your landing page without having to scroll down. This makes it very clear what needs to be done to receive your offer. Experiment with new landing page features by building two identical ones and switching a feature, like a shorter form or a different image. Does one version convert better than the other? If so, you’ve found an improvement. Stick with that new feature and then run another test on something else. 7. Use engaging button text on your from. like “submit” or “send” and try using more specific words like “sign-up,” “register” or “download”. is the single most important part of your online marketing efforts. Without a Only ask for Landing Pages Give them something to do next that might encourage them to move further down your sales funnel. Also, be sure to add social media sharing buttons so that they can share your offer with their friends. 10. Always test your landing pages. . Specifically, avoid asking for 6. Keep your form high on the page, or “above the fold”. why Your visitors want to know Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Why Marketers Should Forget Frameworks & Think Outside the Box

first_img marketing campaign Then, for the big finale of the lecture, Dan explained that, just like all other great frameworks, FN and LN had acronyms. He revealed that the FN acronym for Design, Adoption, and New product was DAN, and the LN acronym for Attitude, Research, Image, Education, Learning, and Yield was, of course, ARIELY. Naturally, FN stands for First Name and LN stands for Last Name. Whatever you decide to do, just make sure you keep an open mind when you face your next marketing challenge. Take a lesson from Dan Ariely, and don’t let the joke be on you. Inbound Marketing Frameworks Stifle Creativity Here are some ideas: A Lesson About Frameworks Dan shared a video on his . Company, Collaborators, Customers, Competitors, and Climate – these are important tools for evaluating the background of a situation before diving in to solve your marketing problem. But Dan Ariely, famous author of blog . To hear the story in Dan’s own words, check out his Instead of following a specific framework exactly, expand upon the factors it includes. This way you can build off of a solid foundation and still make sure you cover everything you need to take into consideration in order to fully evaluate the situation. Collaborate with another person and see if you take different approaches to the same situation. Figure out what reasoning you’re each using and try to determine what components of the other person’s approach you should incorporate into your own. marketing in which he tells the story of the “most interesting teaching experience” he’s ever had. He was teaching an introductory marketing class to MBA students at MIT, and he opened up the class by explaining that he was not interested in the textbook, and would teach them other things. As the class continued and he seldom referenced the textbook principles, his students began to complain with growing frequency that they wanted to learn marketing frameworks. So Dan decided to teach them a lesson.center_img “The point is that we often can create frameworks, and even though I made fun of them, the fact is, we create these frameworks, and at the moment when we think about them, they make obvious sense. And the way you think about it is, what else could it be? And if it doesn’t get you to think differently, how useful is it? And those things that look so intuitive are often not very useful. The other point is that we can all often force the world into some framework without it being very useful, and by doing that, we often don’t look at the nuances and don’t evaluate situations close to each other.” Topics: Try to view the situation from the perspectives of others, like your customers or co-workers. Compare what you think their perspectives would be with your own perspective. For those of us who have taken any sort of marketing course, the 4 P’s and the 5 C’s are nothing new. Product, Price, Place, and Promotion give us 4 dimensions over which to analyze the scope of any given Predictably Irrational: The Hidden Forces That Shape Our Decisions Originally published Jun 16, 2011 8:00:00 PM, updated July 11 2013 , has a question. Are these frameworks really all that useful? So what’s the takeaway here? Sometimes you need to think outside the box. Broaden your perspective, and look at the big picture. If you just focus on fitting everything perfectly into where it belongs and following exactly the guidelines outlined for you by a textbook or some acronym, you’re probably missing something, and it might be something important. Dan questions how useful a framework could be if it doesn’t get you to think differently. So take the time to reevaluate the frameworks you use, and ask yourself, “How could I look at this information in a new way?” video The students were thrilled and paid close attention as Dan spent the class explaining that there were two important frameworks, FN and LN. The FN framework consisted of 3 principles: design of the product, adoption of the product, and new product cycles. The LN framework had 6 components: attitude, research, image, education, learning, and yield. He and the students had a lively discussion about each of these elements, why they were important, and how they help us organize our thoughts when thinking critically about At this point, maybe you’re laughing — or maybe you’re marveling at Dan’s creative sense of humor — but that’s not the lesson here. As Dan explains: Marketers: Think Outside the Box! . Do you think outside the box? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Everything You Need to Sell Your Boss on Business Blogging

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Business Blogging Topics: You’re an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You’ve been reading up on search engine optimization, and have started applying the best practices to your website. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there’s one thing you really want to make more time for: blogging.There’s just one problem. Writing blog content on a regular basis requires time that you just don’t have. To get the time, you’ll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. So how do you go about doing that? This blog post (how meta is that?) will give you the facts, research, and know-how to explain the benefits of business blogging to a tentative boss and debunk many of the common myths inbound marketing professionals are frequently faced with during these difficult conversations.Is blogging really effective? What results will we see?Nothing like some cold, hard data to prove a point. How does this sound?The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. (Tweet This Stat!)HubSpot’s 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging. (Tweet This Stat!)57% of businesses have acquired a customer through their company blog. (Tweet This Stat!)The Nielsen Company shows that US internet users spend 3X more time on blogs and social networks than in email. (Tweet This Stat!)Inbound marketing, of which blogging is a crucial part, costs 62% less per lead than outbound marketing. (Tweet This Stat!)Bet you got your boss’ attention now, eh? You can find more statistics to impress your boss and make your point in this compilation of 100 interesting inbound marketing data points.But won’t blogging open us up for negative comments?Whenever you put anything out on the internet, you open yourself up to negative comments. You can’t let that stop you from creating a meaningful internet presence. That being said, blog comments are not only far less frequent than they were even just a few years ago, but the importance with which they are regarded has also decreased. If you’re operating your business on the up and up and your content is honest and genuine, you have little to fear in terms of commenter backlash.And just as with any reputation management issue you’re confronted with in business, if you face it head on and operate as a compassionate human being instead of a faceless corporation, you have the opportunity to turn those naysayers into your biggest fans.This sounds like a huge time investment. Who is going to write it all?To determine how much time you’ll need to dedicate to your blog, you have to take a look at the competition. Are your organic competitors blogging twice a week? Multiple times a day? Not at all? To outperform them with your inbound marketing, you need to also outperform them with blogging.Once you’ve determined the frequency, you’ll know how much support you need. Can you handle this yourself? Or do you need a new hire dedicated exclusively to blogging? Many organizations, including HubSpot, require specific employees to contribute a minimum number of blog posts a month. This solution helps feed your blog with quality content, provides more than one voice for a valuable mix of perspectives, and doesn’t put undue burden on any one member of your organization.Does anyone here even know how to blog?Blogging doesn’t come naturally to everyone, but the barrier to entry is very low. Think of it this way. If you’re in sales, you can answer questions about your products and services, right? If you’re in marketing, you can write copy that positions your company correctly, right? If you’re a C-level exec, you sure didn’t get to that position without knowing a thing or two about your industry, right? You have the knowledge you need to blog, you just need to learn the best practices that make up a great blog post. Luckily, those best practices are not only simple, but we’ve already written them all down for you.The best blogs aren’t long, complex, and full of stuffy language and industry jargon. They’re succinct, specific, and engaging. As long as your topic is helpful, you can write just like you talk — and your prospects will love it. Oh, we also came up with 100 content ideas to make it even easier for you to get started.Will this help with our SEO and social media presence?Yes, yes, yes. Not only is blogging one of the most important means of achieving SEO greatness, it will be extremely difficult to see consistent and meaningful SEO improvements without blogging. One of the most important ways a search engine knows to return your website in search results is based on the quality of your content and the frequency at which you publish it. Blogging is a simple, low-cost solution to this. Blogging also makes it far more likely that your content will be shared on social media networks and receive inbound links from other websites, two more crucial aspects that boost your SEO street cred.Speaking of social media, you can (and should) add social media share and follow buttons to every blog post you write. If you don’t know how to create these buttons, here’s a cheat sheet that will tell you everything you need to know. Your blog content will not only help you get more followers on your social media networks, but your social media networks will help you get more blog readers. Blogging and social media are two peas in a pod; as your reach expands on one, so it does on the other.What questions have you faced when trying to explain blogging ROI? What answers helped you convince your boss or clients?Image credit: Mike Licht, Originally published Dec 29, 2011 11:30:00 AM, updated February 01 2017last_img read more

93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data]

first_imgHow long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you’ve been asking yourself those questions, have no fear, the latest HubSpot ROI report is in, and it has answers to all those questions.The ROI Report is an analysis created in collaboration with HubSpot and MIT. By crunching numbers from our customers, we can not only get a perspective on the successes of our customers, but also a global view of how inbound marketing is working for businesses around the world right now.Start generating more leads from your website today with HubSpot’s free tool, Leadin.These results come from a study based on data from 5,048 HubSpot customers and surveys from 236 knowledgeable professionals about their company’s marketing strategy. Let’s jump right into the charts!ROI of Inbound Marketing for Traffic1) 92.34% of companies using inbound marketing increase their traffic. Tweet This Stat!We aren’t just making this stuff up! Real companies are seeing real world results with inbound marketing. 29.8% of companies using HubSpot have increased the traffic to their site more than 100%!2) 85% of companies using inbound marketing increase traffic within 7 months. Tweet This Stat!We all know that inbound marketing takes time and patience to start seeing fruits from the labor. Surprisingly, customers started seeing increases far sooner than we typically talk about.3) Blogging champions as the #1 method for increasing traffic, with SEO in second place. Tweet This Stat!This is an interesting stat that has changed since our 2011 ROI Report. In 2011, SEO was reported as the #1 method in increasing traffic. In 2013, SEO has fallen to second place with blogging taking the first spot. This is likely due to SEO today revolving largely around blogging to create fresh, unique content due to the Google Panda/Penguin updates.ROI of Inbound Marketing for Leads4) 92.7% of companies using inbound marketing increase their lead generation. Tweet This Stat!While companies have significantly increased their traffic using inbound marketing, they have seen an even greater increase in leads. 38.37% of companies using HubSpot have seen an increase in their leads of more than 100%!5) 83.9% of companies using inbound marketing increase leads within 7 months. Tweet This Stat!Companies today demand quick results from their investments, and here we see inbound marketing responding fast. All but only 1.79% of companies saw results within their first 12 months of utilizing inbound marketing methodologies.6) “Other” inbound marketing techniques — like landing pages and calls-to-action — champion as the #1 method for increasing leads. Blogging comes in second place. Tweet This Stat!As we move from traffic to leads, we see MOFU (middle of the funnel) inbound marketing techniques like landing pages and calls-to-action reign supreme in driving leads. Blogging continues to prove itself as a powerful tool to be the second most popular method in increasing leads.ROI of Inbound Marketing for Sales7) 42.2% of companies using inbound marketing increase their lead-to-sale conversion rate. Tweet This Stat!Most people will be attracted to inbound marketing to increase their traffic and leads. But who knew it could also optimize your lead-to-sale conversion? Inbound marketing makes you think through your entire sales funnel, and optimize each part effectively.8) 49.7% of companies using inbound marketing increase sales within 7 months. Tweet This Stat!Increasing traffic and leads is an interesting statistic, but let’s get to the number we all as businesses truly care about: the bottom line. Companies using HubSpot software started to increase their sales and put real dollars into their cash-flow quickly. 63.24% of companies started to see increased sales within the first 12 months!9) “Other” inbound marketing techniques — like landing pages and calls-to-action — are the number one reason marketers attribute to their increase in sales, with better lead intelligence not far behind. Tweet This Stat!Lead management, tracking, and intelligence tools are critical when you’re increasing your sales funnel and bringing in leads. A centralized marketing database allows you to capture, store, and grow information about your leads effectively.Check out the full inbound marketing ROI report from HubSpot and MIT for more details and thorough analysis. What are your thoughts about the return on investment of inbound marketing? Let us know below! Inbound Marketing Data Originally published Feb 26, 2013 4:30:00 PM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more