Charges filed in shooting of boy, 12

first_imgThe teen is scheduled to be arraigned Wednesday at East Lake Juvenile Court, where he is being held. The victim was in his front yard in the 500 block of Walnut Avenue when shots were fired into the yard about 10:20 p.m. Monday. He was hit in the abdomen. Detectives made an arrest about 19 hours after the shooting, said Montebello police Chief Garry Couso-Vasquez. He said police recovered what investigators believe is the gun used in the shooting, and detectives obtained a confession from the teen. Detectives believe the shooting was motivated by a gang and tagging crew rivalry. The young victim, however, was not involved in tagging or gangs, police have said. MONTEBELLO – Prosectors on Friday filed charges of attempted murder and assault with a deadly weapon against a 17-year-old Montebello teenager suspected in the shooting of a 12-year-old boy earlier this week. Montebello Police Department Detective Ismael Navarro said his office will seek to have the suspect tried as an adult. “Because he is a juvenile, he will go through a fitness hearing in juvenile court to determine if he is unfit to be tried as a juvenile,” he said. Until a judge makes that determination, officials were withholding the 17-year-old’s name because he is a minor. The boy was released Thursday from Beverly Hospital. sandy.mazza@sgvn.com (562) 698-0955, Ext. 3026160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more

Gor relinquish Group D top spot to Hussein

first_imgThe result meant Hussein climbed back to the top of the group on seven points while Gor drop to second with six.Zamalek who earlier on beat Angola’s Petro Atletico by a solitary goal move to third on five points while the Angolans remain bottom with four, the group remaining wide open with two rounds of matches left.In Algiers, Gor travelled sitting top of the group and only needed to avoid defeat to keep their position intact but they fell to a ninth minute Abderrahmane Yousfi strike.Yousfi scred from point blank after a Peter Odhiambo save and the post had denied the home side, Charles Momanyi’s effort at blocking the ball before it crossed the line ending up in futility.-Yousfi goalA deep ball at the back post was headed back to the edge of the six yard box met by Landry Ntankeu whose shot was blocked by Odhiambo and then Fauzi Yaya’s follow up came against the crossbar. Yousfi picked the spills and side footed the ball home.Hussein scored on the backdrop of quote a fiery start as just before that, Yousfi had seen his header on the ground after slipping saved by Odhiambo.In the second minute of the game, Odhiambo who was stepping in for the injured Boniface Oluoch made a great save to deny Yousfi’s shot at his near post and from the eventual corner, Ntankeu headed over unmarked.Gor had a chance to draw back into the game when Jacques Tuyisenge was put through on goal, but he took too much time on the ball and his eventual shot at goal was blocked.Hussein dictated possession, while Gor sought to hit on the counter but nothing could give for the record Kenyan champions.-Better second halfIn the second half, Gor came back a better side and four minutes in, they had a chance when Samuel Onyango lifted in a well weighted cross for Tuyisenge at the backpost but the Rwandese headed straight to the keeper’s waiting palms.On the other end, Hussein almost snatched a second when skipper Abdelghani Khiat beat Odhiambo to the ball off a Yaya freekick, but his touch as heavy and it flew over the bar. Yaya had another chance off a freekick and he chose to go direct, his effort well collected by Odhiambo.Gor thought they had gone back into contention on the hour mark when Shafik Batambuze rose highest to nod home a corner from Kahata, but the ref waved out the goal citing a foul on the keeper.However, the shot stopper had been fouled by his own player, Mohamed Noufel Khacef.-Mustafa in for KipkuruiHead coach Hassan Oktay swung in his first change, Kipkurui coming off for Francis Mustafa as the tactician sought a fresh pair of legs in attack.Gor kept their pressure forcing Hussein to play inside their half, but couldn’t get the quality balls needed in the final third.It was the home side who almost snatched a goal when Yaya’s cross was met Ntankeu at the edge of the six yard box but his glancing header was over.In the final 10 minutes Oktay brought in Dennis Oliech for Tuyisenge, another attacking change seeking to get in at least a goal to get a point off the away trip.The visitors came close in added time when Mustafa’s snap shot caught everyone by surprise, but keeper Gaya Merbah made a brilliant full stretched save to turn the ball behind for a corner.0Shares0000(Visited 1 times, 1 visits today) 0Shares0000Gor Mahia striker Nicholas Kipkurui challenges NA Hussein Dey keeper Gaya Merbah for the ball during their CAF Confederations Cup match at the Moi Sports Centre Kasarani on February 24, 2019. PHOTO/Timothy OlobuluNAIROBI, Kenya, Mar 3 – Kenyan champions Gor Mahia failed to score in the CAF Confederations Cup group stages for the first time after losing 1-0 to home side Nasr Athletic Hussein Dey in a group D clash played in Algiers, Algeria on Sunday night.Gor will feel aggrieved leaving Algiers with no point especially after scoring a legitimate goal denied by the referee on the hour mark, but they travel to Egypt with eyes focused on avoiding defeat when they take on Zamalek in Alexandria next Sunday.last_img read more

Can Evolution Be Programmed?

first_imgSome researchers are employing “evolutionary computing” as an algorithm to solve problems.  But is it really evolution?Evolved machines:  A company called Evolved Machines in Palo Alto announced a 40-teraflop machine that will be used for the “artificial evolution of neural circuitry” (see press release on United Business Media).  “It is self-evident that in biological brains exquisitely complex neuronal circuits wire themselves together,” The Evolved Machines website says.  “Further, neuroscience research has recently established that these neural circuits continue to rewire themselves during life, embedding information about the outside world and internal activity alike.”  Examples are the brain, the olfactory organ, and the eye.  OK, so what does this have to do with evolution?  The press release states, “Simulated evolution can be used to guide the selection and parameterization of these mechanisms in simulations of highly neural circuit fabrics, provided an enormous amount of parallel computing power can be applied.”  They call this “reverse-engineering circuitry in the brain to enable a new class of self-wiring devices that perform in the complexities of real-world environments, for both artificial olfaction and visual object recognition.”Selecting natural laws:  Can a computer running an evolutionary algorithm play Isaac Newton?  That’s what an article on Science Daily suggests: Evolution is helping Cornell scientists discover natural laws.  “The researchers have taught a computer to find regularities in the natural world that become established laws – yet without any prior scientific knowledge on the part of the computer.”  The Cornell researchers trained their algorithm to look for “invariants” while computing derivatives of every variable in a system.  “Then the computer creates equations at random using various constants and variables from the data,” the article explains.  “It tests these against the known derivatives, keeps the equations that come closest to predicting correctly, modifies them at random and tests again, repeating until it literally evolves a set of equations that accurately describe the behavior of the real system.”    But can this really be called evolution?  “All equations regarding a system must fit into and satisfy the invariants,” said Michael Schmidt, a specialist in computational biology.  “But of course we still need a human interpreter to take this step.”  Some other “cheating” was involved:The researchers point out that the computer evolves these laws without any prior knowledge of physics, kinematics or geometry.  But evolution takes time.  On a parallel computer with 32 processors, simple linear motion could be analyzed in a few minutes, but the complex double pendulum required 30 to 40 hours of computation.  The researchers found that seeding the complex pendulum problem with terms from equations for the simple pendulum cut processing time to seven or eight hours.    This “bootstrapping,” they said, is similar to the way human scientists build on previous work.Can this be compared to what biology does, or did?  The researchers said the computer takes care of the grunt work, “helping scientists focus quickly on the interesting phenomena and interpret their meaning.”Evolving war:  French scientists got a virus and a bacterium to undergo a co-evolutionary arms race, reported Science Daily.  By running some “experimental evolution” using Darwinian selection, they watched the predator and prey evolve to outwit each other.  The evolution, however, seemed limited to whether the bacteria formed a biofilm or sat at the bottom of the bottle.  Both forms may already have been present.  It seems that one form or other was resistant depending on the conditions under which the predator virus was added to the mix.  Either way, it was just a game of last bacterium standing, without knowledge of how they succeeded.  They said, “What makes prey resistant or predators capable of attacking them again remains poorly understood.”Speaking of biological computation, Live Science wrote up something for baseball fans: “How Baseball Players Catch Fly Balls.”  Apparently good players know how to gauge the vertical acceleration of the ball to determine whether to run toward the ball or away from it.  Counter-intuitively, almost all players start by running toward it.  The reason may be to accentuate the measurement of vertical acceleration.  “A faster rise of the optical acceleration above the detection threshold may outweigh a possible initial step in the wrong direction,” the article explained.  “Making an initial step forwards is not only easier than making an initial step backwards, but might also be a better choice.”  Coaches should be patient with Little Leaguers, the article ended, saying that “Their brains may still be learning the math.”Amazing as some of the research results are, this entry gets the Dumb category for assuming this is like evolution.  Anything that involves intelligent selection of outcomes is as far from Darwin as an earthquake from city planning.  Material particles do not understand and interpret natural laws, nor do they build systems.  The equivocation of the word “evolution” in these intelligently-designed research programs with what Darwinists are talking about is perverse.  It amounts to a snow job, stealing glory for Charlie from ID projects.  Darwin gets no more credit for these interesting results than Kim Jong Il for inventing democracy.  Progress in the creation-evolution debate can only be made by everyone agreeing to definitions and terms and rules of argument.  Researchers, get your purposeful hands off the apparatus.  Care nothing about what happens.  Don’t select outcomes or interfere in any way.  Then, as everything collapses in a heap of entropy, you will begin to understand the resources available to the kind of evolution Darwin preached.  For a taste of common sense to melt the snow job, read this article by The Country Shrink.  Notice especially the quote by D. L. Abel.(Visited 31 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Did Dinosaurs See the Grand Canyon?

first_img(Visited 520 times, 1 visits today)FacebookTwitterPinterestSave分享0 Evolutionists and creationists agree that dinosaurs did not look over the rim of Grand Canyon – but for different reasons.To understand how a feature was made, it’s helpful to know how old it is. Unfortunately, for one of Earth’s most striking features—the Grand Canyon of Arizona—age estimates vary widely. The Geological Society of America admits that a consensus age has been hard to come by:The age of the Grand Canyon (USA) has been studied for years, with recent technological advances facilitating new attempts to determine when erosion of this iconic canyon began. The result is sometimes conflicting ages based on different types of data; most data support the notion that the canyon began to erode to its current form about six million years ago. Then even newer, “high-tech,” data became available and questions were again raised about whether the western end of the canyon could be older.Two numbers are used as general time markers for these alternate hypotheses. The first suggests that the canyon may have started incising 17 million years ago. The second suggests that the canyon may have looked largely as it does today 70 million years ago. The time contrast between these hypotheses is striking, and any accurate concept of the canyon would have to be consistent with all observations.The press release ends by citing a new study that claims the western end of the canyon, at the Grand Wash Cliffs, must be “younger than the fault slip that occurred 18 to 12 million years ago.” Then it concludes, “Comparing their data to other datasets suggests that the notion that the canyon starting eroding around six million years ago is still the best scientific idea for the age of the Grand Canyon.” Notice that they call it a “notion” and an “idea.” It’s interesting that the spread of age estimates for the fault slip (6 million years) is equivalent to their estimate for the entire erosion of the canyon itself. If so much erosion occurred in that time farther to the east, why was there so much less erosion at Grand Wash Cliffs? Why did all the canyon’s erosion wait to commence till another 6 to 12 million years had passed after the fault slip? The theory seems incoherent, but is based on “general time markers” secular geologists rely on for reference.Dinosaur ViewpointSetting aside that question for now, their “notion” precludes dinosaurs having seen the Grand Canyon. The older age (70 million years) might have permitted some dinosaurs to see the western part at least. But the beasts should have been long gone if the fault slip was 18 million years ago. So the answer to PhysOrg‘s question, “Did dinosaurs enjoy Grand Canyon views?” is “Definitely not.”“We are confident the western canyon is younger than 6 million years and is certainly younger than 18 million years,” said Andrew Darling, a graduate student in ASU’s School of Earth and Space Exploration. The research is published online June 10 in the journal Geosphere.The problem with the assertion is that studying the age of the Grand Canyon isn’t easy.Measuring time can be tricky when everything you’re studying is eroding away. And the whole region has been eroding for a long time, so not much is left of the landscape that was there when the Grand Canyon started forming. Yet, most people think the Grand Canyon is young – around 6 million years old based on what is preserved.Creationists would agree that the canyon “is certainly younger than 18 million years”—a lot younger! And they would agree that dinosaurs never saw the Grand Canyon. Their reason would be that the canyon formed after the great Flood of Noah’s day. The dinosaurs had all drowned during the Flood year, the last holdouts leaving footprints in Navajo sandstone at levels thousands of feet higher than the canyon sediments. The canyon sediments preserve only marine creatures buried in the early stages of the Flood. Possibly centuries after the Flood, a dam breach from a remnant inland sea carved the canyon when the sediments were still soft, according to a leading creation model.Eastern Grand Canyon shows rapid downcutting after sheet erosionThe only possible way a dinosaur could have seen the Grand Canyon, in this view, would have been for descendents of surviving species taken on the Ark to have migrated to North America after the Flood. Migration and repopulation of the continents was expected to be rapid across land bridges when sea levels were low. Petroglyphs of dinosaur-shaped animals provide some tantalizing hints that early human migrants to the Colorado plateau saw dinosaurs. Conditions after the Flood were either no longer suitable for them, or else humans hunted them to extinction. Still, a few dinosaurs might have looked over the rim and said, “What a magnificent view! This should be a national park!”The creation model has long been a target for scoffers. This month’s announcements about soft tissue in dinosaur bones (6/09/15) and carbon-14 in dinosaur bones (6/18/15), however, have effectively falsified millions of years and confirmed creationist predictions (6/10/15), leaving the young-earth view the only one standing to explain those results. It’s time to turn the tables and laugh at the way secular moyboys use “millions of years” like a magic wand to explain everything they never saw, having denied the only eyewitness account.last_img read more

Interview With Copyblogger Founder, Brian Clark

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging Topics: Originally published Jul 16, 2009 11:00:00 AM, updated March 21 2013 Brian Clark is the founder of Copyblogger, a blog about using copywriting and social media for online marketing.  It now has over 60,000 subscribers and is ranked as a top blog on Advertising Age and Technorati.1. How did Copyblogger get started? What made you think a blog about copywriting would be so successful?I didn’t think a blog about copywriting would be successful, but I did think a blog about the intersection of copywriting and blogging might have a shot. Put another way, it’s the intersection of content and marketing, and I had been using online content marketing since 1999 to sell everything from professional services to software. Now the term “content marketing” has come into vogue, and that’s what Copyblogger has really always been about. 2. What are the three most important things you’ve done to help you build your blog — to build subscriptions, inbound links, and recommendations from other bloggers?1. Great content that is designed to spread.2. An understanding of how social media works and changes.3. Real relationships with those who can help get the word out. 3. How should bloggers balance the desire for a broad audience with the need to focus on a specific topic? Too specific, and your audience is limited; too broad, and you’ll have few original insights to offer.It’s true that being too specific can hurt you, but only in the extreme. A strong focused niche audience will prove more valuable than a general unfocused audience of larger size. One shouldn’t water things down as far as subject matter or personality just to attract a larger audience.4. Marketers are very concerned with the quality of the traffic on their site. What can you do as a business blogger to make sure you have quality traffic?Stay on topic. Find a way to make your content sexy AND on point rather than going off track to attract traffic that is ultimately worthless.5. Many bloggers deliberately post controversial opinions in order to gain attention. Is this a good strategy for a small business blogger?I think positioning yourself so that some will love you and others will ignore you or even dislike you is smart. If you stand for something strongly, that will naturally happen. And if you do that, you don’t have to purposefully be controversial. Often bloggers attract the wrong kind of audience when they purposefully try to be controversial in an opportunistic way. Stand for what you beleive in and don’t back down, and things will naturally happen without being ugly. 6. Business bloggers need to get value out of their blog. What’s the best way to get this value — and to measure it?Sell something and count how much money you make. 😉 7. What are your favorite business blogs? Why?Seth Godin – Always thought provoking ideas about smart marketing.http://sethgodin.typepad.com/Chris Brogan – For a popular business blogger, he has an amazing “beginner’s mind” that allows for any and all possibilities.http://www.chrisbrogan.com/Michel Fortin – Just a damn good copywriter who also seems to get social media.http://www.michelfortin.com/SEO Book – Aaron Wall is an SEO ninja, but he also understands that ranking well in search engines is a function of strong marketing and an understanding of human psychology.http://www.seobook.com/Louis Gray – For those who can’t deal with the noise from Tech Crunch et al, Louis tells you what’s important about Web 2.0 and new tech.http://www.louisgray.com/live/ 8. What do you read online regularly?See above. The rest of the time I’m reading books. And often, they have nothing to do with marketing or business. That’s where my best ideas come from.Webinar: Blogging for Business Want to learn more about publishing a blog on your business website?Download the free webinar to learn how to create a thriving inbound marketing blog.last_img read more

Interview with Todd Defren, Principal at SHIFT Communications

first_imgTodd Defren is a principal at SHIFT Communications, author of the blog PR-Squared, and co-founder of the Social Media Club. He has been a major player in the PR industry’s transition into the PR 2.0 era and will be giving a live webinar tomorrow at 1PM ET as part of Inbound Marketing University. 1. As social media has evolved in the past five years, how has SHIFT adapted its PR strategy to the new applications and media outlets?  The entire industry has changed in the past five years.  Whereas the Social Media News Release felt like it was an innovation a few years ago, now it is just one of many tools and technologies.  I’d like to think we have gone further than most in trying to adapt our policies and practices.  It’s a constant challenge to stay ahead of the curve.  2. What have been the biggest challenges with PR 2.0?   While the technologies have largely been free (for the most part), the level of noise has gotten exponentially louder and the number of people that we need to potentially reach out to has gotten exponentially larger.  The amount of work has gotten much larger. You used to have a list of the top 50 mainstream reporters and analysts for the industry your client was in.  Now you have to add to that 50 Facebook group administrators and the 5,000 people on Twitter who might be appropriate for any given client.  It’s just as much about the edgework with end users as it is with those top 50 mainstream reporters.  3.  What is the best way to increase your visibility if you are a small business and do not already have an established brand on the internet? Provide relevant content to the right people in the right channels and do it everyday, as often as possible.  4.  At HubSpot, we teach readers that creating remarkable content to market their products and services will draw people into their websites.  What are ways to reach different audiences with this content once it is out there?     It’s not rocket science.  It takes not just the daily focus on content creation and promotion, but a daily focus on engagement in the right communities.  You can’t look at this as a marketer who is all about broadcasting content.  You have got to look at it as a marketer who is all about adding value.  While some of that value is going to come from your own content, it can’t exclusively come from your content or you’ll be pretty quickly sussed out as somebody who is only in this for themselves.  The in it for yourself mentality may be what you think is going to help pay the mortgage this month, but it’s not going to create long-term relationships that you can count on for longer term revenue potential. 5.  A lot of businesses struggle with the decision of charging for resources or giving them away for free.  You recently launched a new feature for Twitter, clickablenow, and decided to change from charging for it to giving it away for free. What factors influenced your decision to offer the application for free?  What did you learn from this and how has it performed since you made the change?  We had some internal debate over whether or not we should charge for clickablenow.  From the beginning, we agreed that we would listen to the community.  If we found feedback that free was the better way to go, we wouldn’t be surprised by it and we would react quickly. There was a lot of enthusiasm for the idea but everyone balked at the 20 bucks.  We dropped the 20 bucks and the overall usage went way up.      6. Can you describe a PR campaign in social media that has done surprisingly well in the past year?  Why and how did it become so successful? One of the things we are proud of at SHIFT was our work with H&R Block.  We worked with them for the 2009 tax season.  We were proud to help a big, established brand like H&R Block refine its approach to social media.  Whereas before they had gotten a lot of credit for experimenting across many different social media channels.  We did some hardcore research to find out which were the most appropriate and impactful social media channels.  We encouraged them to get out of SecondLife and, for the first time, to respond directly to users who are looking for free tax advice on Amazon.com and Yahoo! Answers.  This combination resulted in their tax-cut product becoming #1 in the market segment for tax-cut software over TurboTax for the first time, which was a big milestone for them.  It proved to us that a smart approach to social media that is relevant, responsive and diplomatic can absolutely help your business.   If you want to learn more about PR 2.0, register for Defren’s live webinar tomorrow, Tuesday, August 11 at 1 PM ET.     Free Inbound Marketing University Online Training ProgramDownload HubSpot’s Inbound Marketing University online training programIMU includes 11 free webinar classes and notesheets. The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Originally published Aug 10, 2009 12:49:00 PM, updated October 01 2019 Don’t forget to share this post! 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Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]

first_imgIn this episode of Inbound Now, Tamar Weinberg, of “For social media to really be effective, it’s about understanding who the types of people are that would actually be interested in your product and then building relationships around these communities.” Why understanding and finding your industries influencers is key to your blogging success Again, find where your target audience is consuming and sharing content and reach out to them! Mutually beneficial pitches are always more like to get read and written about on their blog. “So, for example, if you’re interested in a number of, like if you’re doing finance, for example, there are a number of niche financial websites out there. For example, like, Tipd.com, which is a social bookmarking site, but there’s also and it seems that, the Inc. 500 are actually finding that the best targets out there of their social media efforts are actually niche forums.” Connecting with your community and infleuncers online 7 truths about social media  where she states unless you figure out who would be interested in your project and then figure out how to interact with them in a meaningful way, you are destined for failure. , joins us to talk about the ins and outs of social media marketing on the web. Niche Communities Matter In the show we chat about: Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) Blogging Is Not an Overnight Process Brass Tack thinking Where Should a Business New to Social Media Start? It really depends on the communities that your service or product targets. Gauging Online Influence with Jason Keath of Social Fresh Originally published Feb 17, 2011 9:15:00 AM, updated October 20 2016 There are a ton of highly targeted micro communities online that you can interact with super fans. or on her blog How Tamar Got Started With Social Sedia Public Relations Faux Paus Seth Goden Without An Understanding of Your Community and Infleuncers You Are Destined to Fail Look for negative mentions of competitors and interact with that person, try and solve the issue, and let them know you exist. Rapportive for gmail – This extension for gmail pulls in the contacts social media profiles and helps give you a deeper context of what they have been up too. Think mini social CRM. Set yourself up with an editorial calendar filled with engaging content (with some long tail keywords weaved into the mix) and stick to that schedule. We dive into some of Tamar’s Favorite social media resources. Hootsuite How social media is not just a one off campaign but a constant in your marketing mix. ) “Hi nice to meet you, buy my stuff!” doesn’t work and will ultimately get you branded as a spammer. @Tamar ,  & Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6] Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them. Most blogs that except guest bloggers allow them to link back to relevant articles on their own site, thus giving them the ability to grab some of that readership, not to mention the SEO benefit from the inbound links! HubSpot User Group Conference This can be a great way to grab some business from people who are unhappy with their current solution. Must See Social Media Resources “It is really important not to just go out there and just broadcast” in social media, Tamar states. We do this at HubSpot with our annual HUG ( Past Episodes Techipedia Marketing you blog is something that must happen. Building relationships with the right networks with people who would be interested in sharing your content, is key. The importance of understanding your online communitycenter_img Social Media Is a Continuous Effort : Connect with Tamar online: Meeting your fans, customers, etc. in person and really help solidify the relationship you started with them online. Fan question: . Online Meets IRL Topics: Tamar wrote a great post about the on twitter Leverage Guest Blogging Opportunities “Social media” and online engagement really started right when the internet was invented. It was kind of the point. Mashable Mark Mathson asks It’s Not Over After You Hit Publish Come bearing gifts and helpful advice. Give back to the network long before you make any ask. – great way to have a columned layout of social media searchs and will help you manage multiple accounts. In other words there is more to social media than Facebook and Twitter and LinkedIn. PR squared   , Some of Tamar’s favorite resources to keep up with the changing trends of social media include: Mashable . Brian Solis , Brand awareness is something that must be built over time by being active and engaging within social media. Remember, don’t get discouraged, It took Chris Brogan 8 years to get his first 100 subscribers! , How to Market Smarter, Faster, and Cheaper with David Siteman Garland Social media is not a one off campaign. “What social media marketing tool is necessity for every marketer?” , Don’t Spam Social Media After crafting an awesome SEO friendly blog post and hitting the publish button, your job is not done! Podcasting for Business & Email Marketing Best Practices w/ Christopher S. Penn Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Chris Brogan When first launching a blog, one of the best ways to pull in new readers is by guest blogging for an already established blog in the space. For audio and the complete transcript head click here: Writing for the established blog instantly helps build the credibility of your own blog. How to Rock Your Facebook Fan Page with John Haydon Don’t underestimate the power of holding live meetups and user groups. This is a great way to foster and build brand evangelists. Techipedia She knew when she was 12 years old that she wanted to do something in the social media realm. “There is something very interesting about the way that the internet and social media break down geographic boundaries.” Social media explorer Seize The Day Influencer Marketing ,last_img read more

How to Deal With Negative Nancy’s Comments in Social Media

first_img Kill ’em with kindness! make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable to lose all sense of decency, respect, and good manners. So much for social media If someone is complaining about your products, services, or anything else for that matter, say you’re sorry. It doesn’t matter if their complaint is warranted or not; you’re better off taking the “customer is always right” approach. It doesn’t make sense to get in a public cage match over just one complaint, and others will respect you for apologize up front. Chances are, if the Negative Nancy you’re dealing with is complaining over something silly, others will realize that, too and won’t think anything of it. Topics: 2. participating in social media , but it might not always be worth engaging with them. 4. Share your appreciation for their feedback. 5 Ways to Kill Negative Nancys With Kindness in Social Media Be apologetic. While brand-bashing is nothing new, the tools of the web and 6. Pick your battles. There are some people out there who make noise just for the sake of making noise. They’re attention-seekers, and they just want to stir up some controversy. It’s important to decide what’s worth responding to. Does this person have a following? Are other people responding to what he/she has to say? It’s important to keep these types of people on your radar and React publicly first, then take it privately. Don’t let negative comments linger. The more time you let them go unanswered, the more time others have to see that someone has complained and you haven’t responded. Address negative comments as quickly as you can to prevent them from bubbling up into something potentially more damaging. A negative post on your Facebook wall or a tweet at your company’s Twitter account, for example, is much less of an issue than a nasty blog post, which can have a much longer lasting effect. Responding quickly will show the naysayer you’re listening and you care. It will also alert others of your dedication to your community members. Originally published Jul 12, 2011 9:00:00 AM, updated October 20 2016 Treat complaints as constructive criticism or feedback. Sometimes that’s all they are. People want to be heard, and they want to So what’s the best way to deal with those Negative Nancys who crop up from time to time? The answer isn’t to give up In what other ways do you deal with Negative Nancys in social media? they’ve been heard. After you’ve apologized for their unsatisfactory experience, let them know their feedback is appreciated and that you’ll seriously consider their suggestion for improvement. Then actually follow through. Send their feedback to your product team or the appropriate person within your organization. . People will still say mean things; you just won’t be around to defend yourself! Rather, the best way to react is by using a tactic that every PR professional and customer service representative learns right off the bat. mom’s lesson If the comment you’re dealing is just blatantly offensive and lacks context, tell the commenter you’re sorry they feel the way they do and ask them how you can help make the situation better. One of two things will happen. They’ll either reply with something you can actionably deal with, or they’ll be so taken aback that you replied and have nothing more to say. Either way, you’ll have responded tactfully. Social Media Engagement Photo Credit: 5. Ask them how you can help; then help. 1. Don’t delay. 3. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Byron Villegas If someone is being particularly difficult, take your communication with them to a private channel. First respond publicly, whether its via a tweet or a comment on their Facebook wall post, and then send them a private message so you can chat with them over email or the phone, explaining to them you’d like to discuss the matter in a way that offers them a more personal experience. This way, you give them the attention they’re vying for without making your interaction public for all to see. know monitor what they’re saying , “If you can’t say something nice, don’t say anything at all,” huh?last_img read more

5 Tips and Tricks for Pre-Event Problem Solving

first_img 1. Review Your Event With Someone Uninvolved Sit down with everyone (colleagues, vendors, etc.) who has worked with you to plan the event, and run through the day’s activities. While reviewing the schedule of the day(s)’ events, brainstorm a list of everything that could possibly go wrong. Make up scenarios of problems that could arise, and solve them ahead of time. In the event that any of these issues come to fruition, you’ll be glad that you’ve already created a plan for solving them. It’s always a great idea to review your event’s plan and schedule with someone completely removed from your event. A fresh set of eyes can do a lot of good because that person may notice something you haven’t. As an event coordinator, you are trying to juggle a lot of the event’s moving parts, so someone who knows nothing about it might come up with a fresh idea you never even thought of, and it might even improve your event. During conferences, people love tweeting about presentations and content. Unfortunately, they also love tweeting their complaints about the event’s venue, food, or even speakers’ presentations. By . What else do you do to prepare for problems that might arise during an event? Event Marketing There will always be people who fail to show up for your event, even when they said they would. But for every person who doesn’t show up, there may be two more people who profholtz wouldn’t You plan for months and months to make sure everything runs smoothly for . You are in regular contact with your speakers, you have worked with the caterers for many years and know they are reliable, and your guest list has far exceeded your expectations. So what could go wrong? Even the most experienced event planners have to deal with problems that arise during an event. But there are ways to plan for issues in advance. do during the event, you may be able to eradicate any significant problems on the spot. Designate a hashtag for your event and monitor its stream of tweets as a way to keep track of any issues that arise. By immediately solving problems as they occur, you could be saving your event from even larger problems that might escalate and become potentially damaging to the success of your event as a whole. 5. If the Event Is Annual, Take Surveys and Use the Feedbackcenter_img keeping track of these tweets 4. Monitor Twitter for Any Problems or Complaints Photo Credit: ). Plan accordingly, keeping in mind that a lot of people decide last minute to attend an event they may have heard buzz about for months. When ordering food, giveaways, chairs, and other accommodations, order more than you think is necessary. You might spend a few extra dollars, but you’d rather have more than enough to ensure all of your attendees are happy and your event runs smoothly. You may have many creative and innovative things planned as part of your event, but attendees will always prefer some event features over others. For example, they may have liked more time to network and meet speakers, or perhaps they would have preferred a different venue. Surveying attendees and using their feedback to plan future events will not only encourage people to come back in the future, but it will lead to positive your event feedback about your event 2. Schedule a Walk-Through a Few Weeks Before Your Event Originally published Aug 12, 2011 11:01:00 AM, updated October 20 2016 show up (even when they said they 3. Be Generous and Think MORE, Not Less Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Tips for Terrific Twitter Offers

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 20, 2011 5:00:00 PM, updated October 20 2016 Twitter Marketing If you’re not already thinking of social media as a channel for lead generation, then you need to start… today. Twitter, in particular, is a great place to promote special offers that turn followers into warm leads. Earlier this week, I had a conversation with a relatively new addition to the HubSpot team, Laura “@Pistachio” Fitton, about best practices for creating compelling offers on Twitter.What Makes a Great Offer on Twitter?1. The offer has to be nice. By “nice,” we mean something of actual value. This sounds obvious, but this can be a tricky thing to master because you need to understand what you’re audience actually wants. Here are some general tips: People like things that are free, that are educational, that help them make purchasing decisions, and that make their lives easier. For example, if you sell swimming pools, a “First Time Pool Buyer’s Guide,” would probably be appealing to your target audience.2. The offer has to be novel. A great Twitter offer needs to be something that you can’t get anywhere else. It needs to be exclusive. For example, if you are a Yoga Studio and you tweet “come take a Yoga class,” you’re not offering anything or adding real value. Likewise, if you’re currently offering a 20% discount on your homepage, then offering the same discount in a tweet isn’t something new. On the other hand, if you say something like, “The next 10 people who retweet this will receive a free Yoga class,” you’re heading in the right direction.3. The offer has to be time sensitive. The idea of “creating urgency” is necessary for any offer, but it’s especially important on Twitter, since Twitter is such a fast-paced medium. If you want to get people clicking, you need to give them a reason to click now. On Twitter, where content in Twitter streams flies by fast, if followers don’t click now, they probably never will. 4. Bonus Tip: Make the offer naughty. People like knowing that they’re getting something they’re not supposed to. If you can, make your offer a little surreptitious. For example, you might say something like, “Here’s a trick to get an extended trial of Spotify,” or “I just found a secret registration discount code for SXSW.” Often times, these types of offers are best if they come from partners or individual Twitter accounts from employees within your organization.Follow these tips to start driving leads from Twitter today!last_img read more