Live updates: Warriors vs. Rockets, Thursday at 5 p.m.

first_imgJoin us for live news and analysis Thursday at 5 p.m. as the the Warriors and Rockets meet in Houston in a game dominated by news made off the court before the game.Draymond Green spoke to the media for the first time since being suspended for a game after his on-court run-in with teammate Kevin Durant on Monday night. Green said he has spoken with Durant and that he’s confident the confrontation will only make the team stronger.Meanwhile, the Rockets (6-7) parted ways with former …last_img read more

Marketing Maven Links

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published May 17, 2008 8:44:00 PM, updated October 01 2013 Social Media Here are some great articles from Links.HubSpot.com from the past week:How to Get More Twitter Followers: Some Methods That WorkBuilding Your Online Brand With Social Media Tools10 Steps for Digg Success When You’re the VillainAlso, here are some useful reads from the HubSpot Internet Marketing Blog archives, from about a year ago (when many of you were not reading this blog yet).3 Hot Marketing Tips from Heat Map Analysis (images)Now, Any Business Can Tap 53 Million Facebook Users (For Free) Have a great weekend!last_img read more

Matt Rutherford Answers the Proust Questionnaire

first_imgMatt Rutherford is the the web strategist and technology producer for  Remix Sun Tzu YouTube channel Favorite newspaper(s)? ‘, Clay Shirky’s ‘ Richard Branson Who was your best manager? . Incidentally, they’re all creating space companies, something that fascinates me. Intelligence and efficiency.  ‘. I also studied  The Economist Favorite business book(s)? A horrendous cliche, but I’d still have to say my iPhone. At least until a better Android phone comes out. Where do you do your best thinking? Device you would never give up?  here What would you like to be the world’s best at?    in the original Chinese, which sounds incredibly pretentious, but was highly useful nonetheless.  Your first “real” job? Originally published Dec 19, 2008 8:15:00 AM, updated March 21 2013 Here Comes Everybody Charlie Rose . A frivolous but beautiful iPhone app called Camera Bag, that converts your photos into classic camera shots (Poloroid, Holga, etc). You can see a few shots  . It has a certain English tone of voice, which I find quite appealing. (NB: I’m English). Blog you read most frequently? A paperboy at 13. I had to get up at 6 a.m. every day for two years. I have no idea how I did it. Social media tool you actually use? Your favorite software application? Person that inspires you? . Pirate’s Dilemma At the moment: Matt Mason’s ‘ Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Elon Musk ,  . He’s also a guest contributor on  I’ve never really worked in a formal company with a ‘manager’, it’s always small organizations with protean structures.   ‘, Larry Lessig ‘ Jeff Bezos Facebook Around 1:30 a.m. on weeknights, at my desk.  , where he’s created a popular  What do you most value in employees/colleagues? Techmeme I’d like to be the best at distilling and communicating complex information. The world is getting exponentially more complex within our lifetimes – the conduits organizing this information for the public are going to become increasingly powerful.  TechCrunch , last_img read more

HubSpot TV – Forget the Numbers with Surprise Guest MC Hammer

first_img B2Bwebsite overall, a 2-4% site conversion rate is about average. UsingHubSpot software and methodology, you should strive for more thanthis.  For landing pages, it varies greatly by the source of traffic. Intro Thank you to HubSpot TV Episode #28 – February 20, 2009 for tips and tricks to drive inbound marketing using Twitter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack www.novosolutions.com Overview coverage of the whole event and PR nightmare – http://itunes.hubspot.tv More than 20% of Hulu’s traffic came from newspaper Web sites. Consumerist breaks the news and says the new privacy policy is bad – Display Ad Rates Falling – Permanent or Cyclical?  Marketing Tip of the Week  (Show Legnth: 32 minutes 41 seconds) http://daveibsen.typepad.com/5_blogs_before_lunch/2009/02/hulu-marketing-aimed-at-the-greatest-generation.html Mark Zuckerberg (Facebook founder) responds – Marketing Takeaway: http://www.allfacebook.com/2009/02/facebook-terms-of-service-change-rapidly-turns-into-a-pr-nightmare/ Leave a 5 star review!!!! http://www.hubspot.com/blog/bid/4581/Good-Times-for-all-at-HubSpot-1K-Customers-Party of all site visits, while traditionally younger early adoptersaccounted for only 17% of traffic.” (19 minutes 17 seconds) “Forget the numbers! Just stay interesting.” Permission TV Social Media Hulu’s Not For 20-Somethings Anne from Paul Gillin coming next week! “What is a good bounce rate?”  “What is an average B2B lead conversion rate?” http://consumerist.com/5150175/facebooks-new-terms-of-service-we-can-do-anything-we-want-with-your-content-forever Creating your own content and leveraging inbound marketing is more effective than buying ads next to someone else’s content.  HubSpot 1K Customers Party last night “At YouTube’s launch in late 2005, more than 50% of its site visitors were 18- to 24-year-olds.center_img Originally published Feb 21, 2009 3:23:00 PM, updated October 01 2013 “Indeed, the Web is likely heading for a shakeout on a scale unseen since the dot.com bust.” launched its public site last March, the largest age group visiting thesite were those Internet visitors over 55 years old, accounting for 47% http://www.pcworld.com/article/159703/ Remember to subscribe in iTunes – MC Hammer shows up during HubSpot TV due to the power of Twitter! Facebook changes terms of use, can keep data even if youcancel your account.  (this related to the FTC and their stance onbehavioral ad tracking from last week) for helping us improve our livestream and offering great support! http://online.wsj.com/article/SB123483323444195983.html Want to learn more about using Twitter for Marketing and PR? Download the free webinar Webinar: Twitter for Marketing and PR Bouncerate and conversion rate depend a lot not only on the content of thepage or website but also on the type of traffic going to the website. http://blog.facebook.com/blog.php?post=54746167130 MC Hammer Makes a Surprise Appearance! What is bounce rate?  What is conversion rate for a landing page? Marketing Takeaway How to interact on Twitter – @karenrubin @mvolpe When : More traditional demographics are online consuming media. http://www.hubspot.com/blog/bid/4583/MC-Hammer-Drops-by-for-Camera-Time-on-HubSpot-tv PC Magazine reports that there will be a formal complaint filed with the FTC – CPM rates fell 54% in the 4th quarter Closing Forum Fodder   – Partially due to recession and partially due to an explosion in content and therefore inventory of ads Hulu Topics: Facebook Privacy Scandal / PR Disaster asks:last_img read more

Picking a Twitter Username? Don’t Use Numbers or Underscores.

first_img Twitter Profile Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 16, 2009 8:36:00 AM, updated February 01 2017 Many geeks remember the days of AOL and AIM when all the good usernames were taken so everyone had to get creative with their screen names. Long strings of numbers and underscores were the norm.A different standard has emerged on Twitter. Many successful users use their first and last names concatenated into one long string. Unfortunately, some people find their first and last name taken (especially people with common names), and resort to a name with underscores and numbers.So, while my Twitter handle is @danzarrella, the next Dan Zarrella to join Twitter might pick @dan_zarrella.This is a bad idea, particularly if you’re trying to build an account with lots of followers.Using data from Twitter Grader (a database with close to 2 million Twitter users), I took a look at the relationship between the presence of underscores and numbers in usernames and average follower numbers.The results are pretty much what you’d expect, if only surprising in how clear-cut they are.The takeaway is obvious: Don’t use numbers or underscores in your username. last_img read more

Interview With Copyblogger Founder, Brian Clark

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging Topics: Originally published Jul 16, 2009 11:00:00 AM, updated March 21 2013 Brian Clark is the founder of Copyblogger, a blog about using copywriting and social media for online marketing.  It now has over 60,000 subscribers and is ranked as a top blog on Advertising Age and Technorati.1. How did Copyblogger get started? What made you think a blog about copywriting would be so successful?I didn’t think a blog about copywriting would be successful, but I did think a blog about the intersection of copywriting and blogging might have a shot. Put another way, it’s the intersection of content and marketing, and I had been using online content marketing since 1999 to sell everything from professional services to software. Now the term “content marketing” has come into vogue, and that’s what Copyblogger has really always been about. 2. What are the three most important things you’ve done to help you build your blog — to build subscriptions, inbound links, and recommendations from other bloggers?1. Great content that is designed to spread.2. An understanding of how social media works and changes.3. Real relationships with those who can help get the word out. 3. How should bloggers balance the desire for a broad audience with the need to focus on a specific topic? Too specific, and your audience is limited; too broad, and you’ll have few original insights to offer.It’s true that being too specific can hurt you, but only in the extreme. A strong focused niche audience will prove more valuable than a general unfocused audience of larger size. One shouldn’t water things down as far as subject matter or personality just to attract a larger audience.4. Marketers are very concerned with the quality of the traffic on their site. What can you do as a business blogger to make sure you have quality traffic?Stay on topic. Find a way to make your content sexy AND on point rather than going off track to attract traffic that is ultimately worthless.5. Many bloggers deliberately post controversial opinions in order to gain attention. Is this a good strategy for a small business blogger?I think positioning yourself so that some will love you and others will ignore you or even dislike you is smart. If you stand for something strongly, that will naturally happen. And if you do that, you don’t have to purposefully be controversial. Often bloggers attract the wrong kind of audience when they purposefully try to be controversial in an opportunistic way. Stand for what you beleive in and don’t back down, and things will naturally happen without being ugly. 6. Business bloggers need to get value out of their blog. What’s the best way to get this value — and to measure it?Sell something and count how much money you make. 😉 7. What are your favorite business blogs? Why?Seth Godin – Always thought provoking ideas about smart marketing.http://sethgodin.typepad.com/Chris Brogan – For a popular business blogger, he has an amazing “beginner’s mind” that allows for any and all possibilities.http://www.chrisbrogan.com/Michel Fortin – Just a damn good copywriter who also seems to get social media.http://www.michelfortin.com/SEO Book – Aaron Wall is an SEO ninja, but he also understands that ranking well in search engines is a function of strong marketing and an understanding of human psychology.http://www.seobook.com/Louis Gray – For those who can’t deal with the noise from Tech Crunch et al, Louis tells you what’s important about Web 2.0 and new tech.http://www.louisgray.com/live/ 8. What do you read online regularly?See above. The rest of the time I’m reading books. And often, they have nothing to do with marketing or business. That’s where my best ideas come from.Webinar: Blogging for Business Want to learn more about publishing a blog on your business website?Download the free webinar to learn how to create a thriving inbound marketing blog.last_img read more

3 Social Media Tips for Small Businesses by Author Erik Qualman [video]

first_img Erik Qualman Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Tip 2: Originally published May 17, 2010 11:05:00 PM, updated March 21 2013 Businesses’ number one obstacle is time, so begin using social media tools in baby steps. When arguing the value of reallocating time to social media, emphasize the valuable real-time feedback you’ll be receiving from consumers and potential customers. Social Media For more social media statistics and information, watch Erik’s social media video below. Video: How to Use Social Media to Attract More Customers Topics: . The three steps to using social media effectively are: listen, interact and react. Many people forget the last step and don’t respond when someone says something negative about their products or services. Use both negative and positive comments as feedback to improve your business.  Tip 1:center_img Tip 3: Download the free video , author of #1 web marketing book Learn how to use social media to attract more customers. What do you think? Do you agree with Erik’s tips or have any additional advice? and learn how to generate more business using social media. Socialnomics In the below video, I pick Erik’s brain for some tips on how small businesses can use social media better. Watch below. Last Friday, I had the privilege of chatting with Build your business using social media while considering the principles of Socialnomics, or social commerce. 78% of people care about what their friends think, and only 14% care what advertisers think. Soon we’ll be making the majority of our purchase decisions by considering what our friends say online. last_img read more

A Marketer’s Guide to Content Curation

first_img Integrating Curation Into the Content MixCuration has many applications. It can be used to help build better blog posts, spice up the content you share in social media, and diversify your email newsletter or most other types of content in between. Curation is a great tool, especially when, as a content marketer, you hit a dry spell and need a way to create content while experiencing writer’s block. The Ultimate List: 300+ Social Media Statistics 2. Add Value- It is often not enough to simply curate content for use on a business blog or for sharing through a social media channel. Be sure to add commentary and insights that help to add more value to the curated content. This added insight will make the content even more interesting and relevant to the reader. There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. How do you use curation for your inbound marketing efforts? Originally published Oct 14, 2010 11:00:00 AM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 22 Educational Social Media Diagrams 12 Quick Tips To Search Google Like An Expert 3 Rules for Great Curation First, content creation is difficult. Having the time and skill to create relevant and interesting content is difficult for marketers who are already overloaded with daily tasks. The second major problem with the rise of content marketing is noise. Because content marketing has been proven to be a key ingredient in successful online marketing, more and more businesses are creating content. With this increase in the volume of content, it is becoming harder and harder for marketers’ content to reach new prospects.center_img Curation has become a fixture for many successful news blogs on the web today. Sites like The Huffington Post, Mashable, Gizmodo, etc., while breaking news and providing commentary for their given areas of focus, also use curation to provide value to readers and increase new visitors to their site. Stop and look at your email, Facebook, Twitter, or any other source you use for news. You will see that many of the stories that you are reading aren’t sharply written prose. Instead, they are groupings of valuable information, made even more valuable by their assembly as a collection. Applying Curation to Our ProblemsAs marketers, how do we solve these two problems? Curation. Curation is the process of selecting and aggregating information into one place that creates more value for information consumers, because they don’t have to spend time researching and visiting all of the original sources. 3. Attribute- Just like writing a blog post or creating other forms of online content, it is critical that you properly attribute the original source of the curated content. This attribution is typically done by providing clear links to the original content on the creator’s website. Examples of Curation Inbound Marketing Photo Credit: joyosity Topics: 1. Find the Best Content- Curation only works for a business if the person who creates the content also understands the industry extremely well. Industry knowledge enables content marketers to become reliable filters for the best content and information. The more content you discard, the more relevant the final curated content will be. Some of the most popular posts on this blog have been from curated content. Here are a few examples:last_img read more

Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]

first_imgIn this episode of Inbound Now, Tamar Weinberg, of “For social media to really be effective, it’s about understanding who the types of people are that would actually be interested in your product and then building relationships around these communities.” Why understanding and finding your industries influencers is key to your blogging success Again, find where your target audience is consuming and sharing content and reach out to them! Mutually beneficial pitches are always more like to get read and written about on their blog. “So, for example, if you’re interested in a number of, like if you’re doing finance, for example, there are a number of niche financial websites out there. For example, like, Tipd.com, which is a social bookmarking site, but there’s also and it seems that, the Inc. 500 are actually finding that the best targets out there of their social media efforts are actually niche forums.” Connecting with your community and infleuncers online 7 truths about social media  where she states unless you figure out who would be interested in your project and then figure out how to interact with them in a meaningful way, you are destined for failure. , joins us to talk about the ins and outs of social media marketing on the web. Niche Communities Matter In the show we chat about: Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) Blogging Is Not an Overnight Process Brass Tack thinking Where Should a Business New to Social Media Start? It really depends on the communities that your service or product targets. Gauging Online Influence with Jason Keath of Social Fresh Originally published Feb 17, 2011 9:15:00 AM, updated October 20 2016 There are a ton of highly targeted micro communities online that you can interact with super fans. or on her blog How Tamar Got Started With Social Sedia Public Relations Faux Paus Seth Goden Without An Understanding of Your Community and Infleuncers You Are Destined to Fail Look for negative mentions of competitors and interact with that person, try and solve the issue, and let them know you exist. Rapportive for gmail – This extension for gmail pulls in the contacts social media profiles and helps give you a deeper context of what they have been up too. Think mini social CRM. Set yourself up with an editorial calendar filled with engaging content (with some long tail keywords weaved into the mix) and stick to that schedule. We dive into some of Tamar’s Favorite social media resources. Hootsuite How social media is not just a one off campaign but a constant in your marketing mix. ) “Hi nice to meet you, buy my stuff!” doesn’t work and will ultimately get you branded as a spammer. @Tamar ,  & Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6] Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them. Most blogs that except guest bloggers allow them to link back to relevant articles on their own site, thus giving them the ability to grab some of that readership, not to mention the SEO benefit from the inbound links! HubSpot User Group Conference This can be a great way to grab some business from people who are unhappy with their current solution. Must See Social Media Resources “It is really important not to just go out there and just broadcast” in social media, Tamar states. We do this at HubSpot with our annual HUG ( Past Episodes Techipedia Marketing you blog is something that must happen. Building relationships with the right networks with people who would be interested in sharing your content, is key. The importance of understanding your online communitycenter_img Social Media Is a Continuous Effort : Connect with Tamar online: Meeting your fans, customers, etc. in person and really help solidify the relationship you started with them online. Fan question: . Online Meets IRL Topics: Tamar wrote a great post about the on twitter Leverage Guest Blogging Opportunities “Social media” and online engagement really started right when the internet was invented. It was kind of the point. Mashable Mark Mathson asks It’s Not Over After You Hit Publish Come bearing gifts and helpful advice. Give back to the network long before you make any ask. – great way to have a columned layout of social media searchs and will help you manage multiple accounts. In other words there is more to social media than Facebook and Twitter and LinkedIn. PR squared   , Some of Tamar’s favorite resources to keep up with the changing trends of social media include: Mashable . Brian Solis , Brand awareness is something that must be built over time by being active and engaging within social media. Remember, don’t get discouraged, It took Chris Brogan 8 years to get his first 100 subscribers! , How to Market Smarter, Faster, and Cheaper with David Siteman Garland Social media is not a one off campaign. “What social media marketing tool is necessity for every marketer?” , Don’t Spam Social Media After crafting an awesome SEO friendly blog post and hitting the publish button, your job is not done! Podcasting for Business & Email Marketing Best Practices w/ Christopher S. Penn Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Chris Brogan When first launching a blog, one of the best ways to pull in new readers is by guest blogging for an already established blog in the space. For audio and the complete transcript head click here: Writing for the established blog instantly helps build the credibility of your own blog. How to Rock Your Facebook Fan Page with John Haydon Don’t underestimate the power of holding live meetups and user groups. This is a great way to foster and build brand evangelists. Techipedia She knew when she was 12 years old that she wanted to do something in the social media realm. “There is something very interesting about the way that the internet and social media break down geographic boundaries.” Social media explorer Seize The Day Influencer Marketing ,last_img read more

Why Marketers Should Forget Frameworks & Think Outside the Box

first_img marketing campaign Then, for the big finale of the lecture, Dan explained that, just like all other great frameworks, FN and LN had acronyms. He revealed that the FN acronym for Design, Adoption, and New product was DAN, and the LN acronym for Attitude, Research, Image, Education, Learning, and Yield was, of course, ARIELY. Naturally, FN stands for First Name and LN stands for Last Name. Whatever you decide to do, just make sure you keep an open mind when you face your next marketing challenge. Take a lesson from Dan Ariely, and don’t let the joke be on you. Inbound Marketing Frameworks Stifle Creativity Here are some ideas: A Lesson About Frameworks Dan shared a video on his . Company, Collaborators, Customers, Competitors, and Climate – these are important tools for evaluating the background of a situation before diving in to solve your marketing problem. But Dan Ariely, famous author of blog . To hear the story in Dan’s own words, check out his Instead of following a specific framework exactly, expand upon the factors it includes. This way you can build off of a solid foundation and still make sure you cover everything you need to take into consideration in order to fully evaluate the situation. Collaborate with another person and see if you take different approaches to the same situation. Figure out what reasoning you’re each using and try to determine what components of the other person’s approach you should incorporate into your own. marketing in which he tells the story of the “most interesting teaching experience” he’s ever had. He was teaching an introductory marketing class to MBA students at MIT, and he opened up the class by explaining that he was not interested in the textbook, and would teach them other things. As the class continued and he seldom referenced the textbook principles, his students began to complain with growing frequency that they wanted to learn marketing frameworks. So Dan decided to teach them a lesson.center_img “The point is that we often can create frameworks, and even though I made fun of them, the fact is, we create these frameworks, and at the moment when we think about them, they make obvious sense. And the way you think about it is, what else could it be? And if it doesn’t get you to think differently, how useful is it? And those things that look so intuitive are often not very useful. The other point is that we can all often force the world into some framework without it being very useful, and by doing that, we often don’t look at the nuances and don’t evaluate situations close to each other.” Topics: Try to view the situation from the perspectives of others, like your customers or co-workers. Compare what you think their perspectives would be with your own perspective. For those of us who have taken any sort of marketing course, the 4 P’s and the 5 C’s are nothing new. Product, Price, Place, and Promotion give us 4 dimensions over which to analyze the scope of any given Predictably Irrational: The Hidden Forces That Shape Our Decisions Originally published Jun 16, 2011 8:00:00 PM, updated July 11 2013 , has a question. Are these frameworks really all that useful? So what’s the takeaway here? Sometimes you need to think outside the box. Broaden your perspective, and look at the big picture. If you just focus on fitting everything perfectly into where it belongs and following exactly the guidelines outlined for you by a textbook or some acronym, you’re probably missing something, and it might be something important. Dan questions how useful a framework could be if it doesn’t get you to think differently. So take the time to reevaluate the frameworks you use, and ask yourself, “How could I look at this information in a new way?” video The students were thrilled and paid close attention as Dan spent the class explaining that there were two important frameworks, FN and LN. The FN framework consisted of 3 principles: design of the product, adoption of the product, and new product cycles. The LN framework had 6 components: attitude, research, image, education, learning, and yield. He and the students had a lively discussion about each of these elements, why they were important, and how they help us organize our thoughts when thinking critically about At this point, maybe you’re laughing — or maybe you’re marveling at Dan’s creative sense of humor — but that’s not the lesson here. As Dan explains: Marketers: Think Outside the Box! . Do you think outside the box? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more