Anger over illegal dumping on Donegal beach

first_imgA large-scale illegal dump on a popular Donegal beach has sparked calls for the community to take action against the issue. Walkers at Rossnowlagh Beach were met with a large pile of domestic waste during the weekend. Items discarded included furniture, DIY materials and general waste.A man, who wanted to remain anonymous, says the alleged incident happened on Sunday night. Illegal dump site at Rossnowlagh on MondayThe act has been described as ‘blatant’ by Cllr Barry Sweeney, who said those responsible ‘dumped the items expecting people to clean up after them’.The incident comes ahead of beach clean-up in the area tomorrow (Tuesday).Speaking to Donegal Daily, the south Donegal Councillor said it was ‘utterly ridiculous’ that people continued to do this.He said: “Tomorrow there is an organised clean-up on the beach so I would nearly question the timing of this incident. “It looks like someone already knew that there would be a clean-up taking place on Tuesday and they have took it upon themselves to dump whatever they want with the expectations that someone will clean it up after them.“It is ignorant, and this stuff is being left to be taken out by the next tide and be washed up along the coastline somewhere else.”Cardboard dumped on Rossnowlagh Beach“There is so much awareness out there now about ocean pollution and I really comprehend people doing that,” Sweeney continued.“They are destroying their own area and beautiful coastline,” he added.“When you’ve got so many brilliant Tidy Town initiatives throughout the county now, it is a real shame that people continue to carry out these actions and I would urge them to stop.” Anger over illegal dumping on Donegal beach was last modified: September 30th, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

French Open: Sania-Elena enter semi finals

first_imgSania Mirza and and her Russian partner Elena Vesnina shocked top seeds Gisela Dulko and Flavia Pennetta 6-0, 7-5 to reach the semi-finals of the French Open at Roland Garros on Monday.The seventh seeded Indo-Russian pair wrapped up the quarter-final in an hour and six minutes after blanking the Argentine-Italian duo in the first set. This is the first time that Sania has reached the women’s doubles semi-finals in a Grand Slam tournament.The quarter-final appearances in the 2007 US Open and 2008 Wimbledon were her best performances so far at the big stage. Sania and Vesnina take on the winners of the Liezel Huber & Lisa Raymond – Victoria Azarenka & Maria Kirilenko clash in the semi-finals.Bopanna-Qureshi winIn men’s doubles, India’s Rohan Bopanna and Aisam ul-haq Qureshi of Pakistan advanced to the quarter-finals with a 6-3, 7-5 win over Andrey Golubev and Denis Istomin.The fifth-seeded Indo-Pak pair downed the Kazak-Uzbek combination in an hour and nine minutes in the third round. It will be the third quarter-final appearance in the last four Grand Slams for Bopanna and Qureshi.They will take on top seeded American twins Mike and Bob Bryan, who defeated Russia’s Teymuraz Gabashvili and Mikhail Kukushkin of Kazakhstan 7-6 (6), 7-5 in their pre-quarterfinal.Bopanna and Qureshi had lost to the Bryan brothers in the US Open final last year. Bopanna is the only Indian surviving in the men’s doubles as the pair of Leander Paes and Mahesh Bhupathi have made a shock second-round exit.It was more disappointment for Paes as his French Open campaign came to a halt when he and Iveta Benesova of the Czech Republic bowed out of the mixed doubles. The seventh seeds went down 7-6 (3), 6-3 to top seeds Katarina Srebotnik Slovakia and Serb Nenad Zimonjic in an hour and 19 minutes.advertisementThe Srebotnik-Zimonjic combination will take on the winners of the quarter-final between Russian Nadia Petrova and Jamie Murray of Britain, and Russia’s Ekaterina Makarova and Bruno Soares Brazil.Second serve proved to the biggest weakness for Paes and Benesova they managed to win only per cent of points when they missed their first delivery. In contrast, Srebotnik and Zimonjic won 64 per cent points on their first serve, and 71 per cent with their second.The top seeds capitalised four of the six break point opportunities they got, while Paes and Benesova managed break serve three times from six chances.- With agency inputslast_img read more

Marketing Maven Links

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published May 17, 2008 8:44:00 PM, updated October 01 2013 Social Media Here are some great articles from Links.HubSpot.com from the past week:How to Get More Twitter Followers: Some Methods That WorkBuilding Your Online Brand With Social Media Tools10 Steps for Digg Success When You’re the VillainAlso, here are some useful reads from the HubSpot Internet Marketing Blog archives, from about a year ago (when many of you were not reading this blog yet).3 Hot Marketing Tips from Heat Map Analysis (images)Now, Any Business Can Tap 53 Million Facebook Users (For Free) Have a great weekend!last_img read more

New HugSpot Dating Software Helps Singles Find Love Online

first_img Social Media Topics: We normally don’t write about our products on our marketing blog, but we thought we could share some helpful lessons from our newest customer vertical’s inbound marketing success. Today, HubSpot is launching Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack HugSpot How should you use HugSpot to find success in love? This new online matchmaking tool was in a private beta for almost three years before launching publicly today. Watch the customer testimonials below to see how HugSpot can help you find relationship success. Inbound Marketing . What does your ideal partner look for in a lover? Use HugSpot to optimize your website for the keywords that attract your best match. 5) Receive lead alerts to dismiss stage five clingers. 6) Use HugSpot “Love Analytics” to assess the development of your budding relationships. Grow your network and show off your stuff. Connect through Twitter and Facebook. Check in on Foursquare to introduce yourself to singles at a bar. Poking encouraged. to for tips on testing, measuring, and analyzing your marketing programs to improve conversion rate. . Asking for a phone number at a party can be hard. By having a form on your site with a compelling offer (“Let me take you to dinner”), people will give you their contact information and become your love lead. 2)  Create intriguing content through blogging. Webinar: Always Be Testing: 10 Tips For Increasing Your Lead Conversion Ratecenter_img How are you using inbound marketing to generate love leads? Are you looking for love online? 1) Optimize your website for what makes you attractive Is it your passionate blog articles that attract your best love leads? Perhaps thousands of people flock to your website after viewing your scandalous flickr photos, but only a few convert and give you their number. Why not write a blog article about what you’re looking for in a man or woman. Remarkable content attracts remarkable people. 4) Flaunt your forms and compelling offers (and love leads) Originally published Apr 1, 2010 2:00:00 AM, updated March 21 2013 , our first product to serve the growing singles market. 3) Meet and mingle with singles using the social media tool. Download the free webinar with calls to action and landing pages. Learn how to convert website visitors into leads After you go out on a date with your lead, use HugSpot to receive lead alerts every time he or she visits your website. That way you’ll know when your leads are thinking about you and how often. Tweet this newslast_img read more

Executive Summary: A CEO’s Guide to Online Marketing

first_img Marketing in any organization serves many functions, but as a CEO, you should be concerned with a few key performance indicators (KPIs) from your marketing team including lead generation, lead quality and cost of customer acquisition. 5. Social Media Marketing Think about your key business assets. You likely think of people and equipment, but in the age of online marketing, the database is a critical business asset. The most important lesson you can take from this article is that online marketing is not only about marketing; it is about gathering, analyzing and leveraging data to improve all aspects of your business. Your customer, lead and prospect database are the lifeline of your business and should be protected and integrated into business functions outside of marketing, including customer service and product development. The internet provides businesses with more data and information than ever before, and it is the companies that understand how to best harness the power of this data that will out-perform their competition in the coming years. Major Components of Online Marketing Marketing is Making Business More Data Driven   from Take a look at this short presentation and video for data that supports the success and growth of online marketing. Hiring Needs to Change HubSpot Internet Marketing HubSpot – Blogging is a multi-purpose tool for businesses. It is a simple way to post interesting information about your industry and your business and collect comments from customers and prospects. When thinking about a business blog, you should make sure it reads like a great trade magazine, not an advertisement. Business blogs help businesses develop thought leadership, drive leads, improve search engine rankings and generate inbound links. Online Marketing Data: . If you found this introduction helpful, I recommend checking out Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Additional Resources – When you search for keywords in a search engine, the links you see on the right hand side and at the top-most part of the page are paid, or sponsored results. Search engines charge businesses every time a person clicks a paid link to visit a business website.  Because of this pricing, it is important to have a marketing team that is skilled at lead conversion from PPC. This will help reduce lead and customer acquisition costs. 1. Search Engine Optimization (SEO) presentations – SEO refers to the process of improving your website to drive more and better quality traffic from search engines like Google and Bing. SEO has two main parts. One is on-page optimization, which is about making it easier for search engines to find and index your business website. The second part involves building authority online by working with other sites to increase the number of links that point back to your own business website, which influences how you are ranked by search engines. Marketing Strategy Over 50 Marketing Charts and Graphscenter_img , has many moving pieces.  But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. As a busy CEO, you likely don’t have much time. Because of this, we have condensed the important elements of online marketing into a brief executive summary. If you are reading this and are not an executive, I encourage you to share it with the executive team in your organization. Online marketing helps to reduce these costs and improve efficiencies for these KPIs as well as others. To put it as clear and simply as possible, a CEO should care about online marketing because: 4. Business Blogging for more detailed information about building an online marketing-focused business. Leave the details of keyword selection, content creation and social media engagement to your marketing team. As a CEO, it is important that you understand the broader components of online marketing and how they work together to drive lead and customer growth. Topics: “Online marketing reduces marketing costs while improving lead quality and volume, and provides detailed metrics for measurement and further improvement.” As a CEO, you probably don’t find yourself amidst the tactical details of marketing, but you are likely involved at some level in the staffing of the marketing department. Understand that the skill set for today’s marketer is changing. When hiring new marketing stars for your organization, you should look for people with a hybrid set of skills. New marketing team members need to be able to create and organize compelling content like a journalist. However, they also need to understand how to connect this content with business objectives and leverage data from web analytics and customer relationship management (CRM) software to iterate and make continued improvements. These are the marketers you need to help grow your business in a world of increasing online marketing domination. Think about these skills as you interview your next marketing hire. Online marketing, or inbound marketing as well call it at 3. Email Marketing online Marketing Hubs – Social media isn’t about teenagers playing on Facebook. It is about business prospects using networks like LinkedIn, Twitter and Facebook to research new vendors, learn, connect with potential partners and much more. Social media finally gives a a way to map and influence word-of-mouth marketing in a way that has never existed before. – On the web, an email address is an incredible piece of information. Email connects people with social networks, friends and businesses in which they are interested. Email marketing, like most forms of online marketing, comes down to the issue of relevancy. Does your prospect want the information you are sending them?  Email marketing is one of the most cost-effective lead generation methods online, so investing in the right email service provider and email marketer can facilitate big business gains. as well as our HubSpot’s 2010 Online Marketing Blueprint Why Online Marketing Is Important Originally published Jul 13, 2010 12:30:00 PM, updated October 20 2016 Social Media Statistics: 2. Pay-Per-Click Advertising (PPC) View morelast_img read more

9 of the Most Shocking Guerrilla Marketing Campaigns of All Time

first_imgExecuting a remarkable guerrilla marketing campaign takes a lot of things. Interruption. Surprise. Inception-like thought control abilities.No biggie!Really, if you’ve ever tried to pull one off, you know guerrilla marketing campaigns are risky business. Most of the time, they’re a total flop because you just didn’t get that right mix of cool, shocking, and creative. Other times, they’re a bust because you end up making a lot of people really, really angry. And then once in a blue moon, your insane idea actually pays off. Once in a while.This post is going to revisit guerrilla marketing campaigns that fall into all three of those camps. The flops, the total flops, and the rare successes. And whatever the outcome, if these campaigns have one thing in common, it’s that they’re all totally shocking.1) The Blair Witch Project Pre-Release CampaignWhenever someone asks me what guerrilla marketing is, this is the example I cite — because who could forget The Blair Witch Project? A few college film students created a super low budget horror flick and turned it into a national blockbuster by staying one step ahead of the public’s perception of the urban legend they had manufactured. That’s right, this guerrilla marketing campaign created an actual urban legend surrounding the Blair Witch, thanks to a website that thousands of gullible early adopters bought into along with some posters that expertly blurred the line between fantasy and reality.Even now, some people are still swearing by the existence of the Blair Witch even as moviegoers came in droves to catch the revolutionary flick.2) Halfway, Oregon renamed “half.com, Oregon” For One Year1999 was a big year for guerrilla stunts. In December of 1999, half.com propositioned the small Pacific town of Halfway, Oregon to change its name to half.com, Oregon, in exchange for $110,000, 20 new computers for its schools, and other undisclosed financial terms. While the name change was never legally solidified, the town accepted unofficially, and signs were posted at the town’s borders welcoming passers-by to “America’s First Dot-Com City.” The campaign certainly generated a lot of press, and while we can’t be sure, we imagine it must have generated some site traffic, too. Half.com ended up being purchased by eBay, and Halfway, Oregon ended up demanding over $530,000 in unpaid funds from eBay in 2004.3) The AC Milan vs. Real Madrid Heineken StuntIt’s no secret that Italian men love their football. In 2010, Heineken pulled off a risky stunt that nearly left over 1,000 Italians trapped at an opera and poetry event their significant others, friends, and even journalists talked them into attending — making them miss the big game. As the event began, clues started being dropped that something was amiss, until the big game, AC Milan vs. Real Madrid, was finally revealed on a huge screen, sponsored by Heineken. To the delight of the patrons, Heineken beers were immediately served, and the night was declared a success. Social media buzzed about the event for days, declaring Heineken the hero who rescued the people from the clutches of high art and returned them to football.4) The Belarus Free Speech Teddy Bear DropThis one made headlines at the beginning of August 2012. In what was initially described as a prank carried out by Studio Total, a Swedish PR agency, pilots in teddy bear masks airdropped parachute-clad teddy bears into Belarus. The bears carried with them messages of free speech and human rights, and as such, they were not taken lightly by Belarusian officials. They made a bold statement about a very specific idea, and got people’s attention in an unexpected and memorable way. This one stirred up the controversy, too, resulting in the firing of two generals and the arrests of two Belarusian citizens. 5) The Aqua Teen Hunger Force Lite Brite Bomb Scare of 2007While this certainly earned Aqua Teen Hunger Force and Interference, Inc. a whole bunch of publicity, it was likely not the kind they were looking for — especially not when one of the headlines reads “Two held after ad campaign triggers Boston bomb scare.” Yeah … somehow, I doubt “bomb scare” was the memory Interference, Inc. was going for with their guerrilla campaign. But in 2007, that’s exactly what happened to Interference, Inc., the marketing team who tried to execute a 10-city Lite Brite extravaganza to promote the new Aqua Teen Hunger Force movie. Lite Brite works of art, shaped like characters from the movie, were attached to highly-traveled structures like bridges and overpasses. In Boston, the Lite Brite was placed in a busy transportation hub and was mistaken for a homemade bomb. A massive evacuation was conducted and Boston police got involved, suspecting terrorism.6) Vodafone Streaks Through Telstra StadiumMuch like Italians love their football, Australians love their rugby. Unlike the Heineken stunt, however, Vodafone’s foray into guerrilla marketing at sporting events didn’t end up with such positive buzz. During the 2002 Bledisoe Cup match, two streakers appeared on the field. As streakers do, they scurried across the field wearing nothing … except Vodafone logos painted across their backs. Their presence was largely disruptive, not exciting, and may have caused a game-winning kick to be missed, resulting in many angry fans. Vodafone took an additional risk with this stunt by performing it in Telstra Stadium. Telstra is one of their main competitors in the Australian phone market. While the stunt certaily got Vodaphone a lot of press, most of it was negative.7) IKEA’s Trip to Bondi BeachWhat are the three things you should bring with you to an Australian beach? Sunglasses, sunscreen, and a book to read as you relax in the sun. IKEA chose to celebrate the 30th birthday of one of its most popular bookshelving units, the Billy, by setting up a bright red one in the sand of Bondi for just one day. Fully stocked with literary classics and summer reads alike, beachcombers arrived to discover fresh new reading options that they could take in exchange for the ones they brought. There was also an option to donate to the Australian Literacy and Numeracy Foundation. IKEA left its name written in the sand, and garnered quite a bit of positive press as a result of the one-day-only stunt.8) Pandas Invade ParisIn 2008, there were 1,600 wild pandas left in the world. In an attempt to raise awareness, the World Wildlife Foundation curated the creation of 1,600 hand-made papier mache pandas, which were placed in various locations across Paris — first in front of Hotel Ville, then across the city. It was a striking display that seemed, at first, quite vast, but hit home quickly as viewers realized that every panda in their sight represented the only pandas remaining in the wild. The campaign was political, emotional, and talked about for years afterwards.9) OBEYThis campaign was started by then-student at Rhode Island School of Design Shepard Fairey. He created a stealth guerrilla marketing campaign featuring stickers, posters, and stencils of a character called Andre the Giant. There were two main variations: one with a close-up of a sullen face with the tagline “OBEY” and one announcing to the world that “Andre the Giant Has A Posse.” His aim was not to sell a product or service, but to make people aware of stealth advertising campaigns — and, in disseminating his stickers across cities in high volume, aware of how frequently they are bombarded with marketing. Using a tagline like “obey” heightened the impact of the campaign: unwanted advertising is everywhere, and we are expected to obey its commands. At least … that’s what outbound marketers want you to think! But you know better than that ;-)Are there any other extreme guerrilla marketing campaigns we should have included on this list? Share them in the comments!Image credit: htakashi Topics: Marketing Campaignscenter_img Originally published Aug 24, 2012 2:00:00 PM, updated July 28 2017 Don’t forget to share this post! 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8 of the Most Uplifting Commercials of All Time

first_img2) Nike, Find Your GreatnessNike is one brand that’s totally nailed marketing to just about everyone. Pretty big feat, but they do it by finding things we can all relate to, and telling a story around it. This ad is the cream of the Nike crop, in my opinion, part of a campaign called “Find Your Greatness.” In these ads, Nike features regular people achieving amazing things. The point? Well, as they say in the ad, “Greatness is no more unique to us than breathing. We’re all capable of it.”This kid can run his heart out. What can you do?3) Apple, Think DifferentApple’s marketing and advertising is subject for much study among professionals, with Apple’s 1984 campaign topping the charts. But I want to focus on a different ad from them that I actually find more inspiring — the ad below that aired in 1997 as part of their “Think Different” campaign. “The idea was that the new Macintosh will give you power over your ideas, information, freedom of expression, and the ability to connect,” advertising aficionado and fellow HubSpotter Shannon Johnson shared with me. The ad challenges you to think differently, and through the lens of history, shows you how much you can accomplish by doing so.4) P&G, Thank You MomThe 2012 Olympics turned out some great commercials, but many people couldn’t stop talking about the “Thank You Mom” ad from P&G. It came with a simple warning from most … don’t watch without tissues. The ad shows the daily, often thankless work, moms do for their kids — getting their kid on the school bus, wrapping their kid’s feet when he’s injured, lugging ’em out of bed in the morning — and depicting how their support helped the featured Olympic athletes achieve their dreams. Take a look, and like I said, you might need a tissue Kleenex or two.5) Coca-Cola, Mean Joe GreeneThis one was shared by one of our partner agencies, Weidert Group, who reached a pretty wide consensus among its employees that Coke’s classic ad with Mean Joe Greene is one of the most inspiring ads they’ve ever seen. And when you look into the face of that kid — we all recognize that face — it’s hard not to agree. “It tells a story of hero worship, failure, and redemption that you can’t forget,” owner Greg Linnemanstons says. Take a look for yourself at the time-tested, inspiring 60-second spot. 8) Red Bull, Space JumpAs Steve Hall over at AdRants put it, sometimes, brands need to think bigger. (Yes, this is an exception to the VW rule.) When you watch this ad from Red Bull, you’ll see someone break a world record. That’s inspiring in and of itself. But the magnitude of the feat — jumping from outer space — and watching all the people involved celebrate upon his safe landing in the group’s shared success, is when the goose bumps really kick in. One of the greatest misconceptions about inbound marketers is that we hate advertisements. Quite the contrary. We hate bad advertisements (but who doesn’t?), and we dislike inefficient marketing & advertising budget expenditures. On the flip side of the same coin, we also love knowing where our money is being spent, and exactly how much ROI we’re going to get back from it.Now, I’m not sure exactly how the advertisements I’m about to show you justified their ROI — I don’t work there, I don’t know their goals, yadda yadda yadda. But I do know they are some amazing advertisements that these companies and their agencies put together. Why so amazing? Because in a short amount of time, they tell inspiring, transfixing, uplifting stories. These ads make you feel something, instead of just filling a 30- or 60-second time slot.So whether you’re in advertising yourself, or are interested in storytelling in any format and for any purpose, I think you’ll enjoy watching these ads. This is the stuff content creators of all sorts strive to reach with every piece they push out — and it’s not easy. Enjoy your morning dose of inspiration!The Most Inspiring Commercials of All Time1) The Discovery Channel, The World Is Just AwesomeI’m starting with this because it’s the ad that gave me the urge to write this post. The ad was so inspiring the first time I saw it, it actually made me stop watching the Discovery Channel and go on a little adventure of my own. (Whether that’s a benchmark of success or failure on the part of Discovery Channel is hard to discern.) Either way, it definitely made me feel that the world is just awesome, which is, conveniently, the tag line for this commercial.Take a look, and just try to sit at your desk for the rest of the day. Actually … maybe wait ’til the end of the day. (Coca-Cola seems to have realized its sports spots resonate quite well — they’ve hit the nail on the head more than once. One of my more recent favorites is this ad from the 2012 World Cup; check it out here.)6) Canon, Long Live ImaginationThis fantastic commercial from Canon shows not photographers, but adventurers, using their product. The first part of the commercial highlights amazing experiences — like running from giraffes — alongside more regular events — dad climbing on a snowy roof doing who knows what. But all of them are capturing something amazing on the other end, and the photos we see at the end of the ad display it. The music escalates at just the right time and pace, the tagline, “Long Live Imagination,” is spot on, and it wakes up viewers’ sense of adventure. My only bone to pick with this one is the overt product voiceover at the end; I think ending on their tagline would have been more powerful. But hey, it’s a great ad before that … so just cut off the last couple seconds as you watch 😉 Originally published Jun 25, 2013 8:00:00 AM, updated July 28 2017 The commercial was a hit, so they made a follow-up video that, unlike most sequels, totally lives up to the first one. Take a look if you want a little more proof that the world is just … awesome. So, anyone want to go skydiving? I’m in if you are …What other ads have really inspired you? What’s your favorite ad in this list? Share your opinions in the comments.Image credit: Nina Matthews Photography 7) MINI, Win SmallYou might remember a pretty groundbreaking ad from VW back in 1960 — a very minimalist ad that debuted their “Think Small” slogan. Taking a page out of VW’s book, this fantastic ad from MINI shows you how much the little guy (literally or figuratively) can do, even when they’re fighting some serious David-and-Goliathy-type odds. Wish I’d pulled this out in time for National Small Business Week last week. Topics: TV Ads Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Desktop & Mobile: One Content Strategy to Rule Them All

first_imgInbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions.For most businesses, nearly 25% of the traffic coming to their website is from someone looking at it on a mobile device, according to Smart Insights. This means, as inbound marketers, we need to be helpful there, too.There is a common misconception around optimizing for mobile readers, though. You actually don’t need a separate content strategy for mobile and desktop. You just need a great content strategy. And here’s how you can get it.Questions You Need to Ask to Develop Your Mobile- and Desktop-Friendly Content StrategyTo be helpful on a phone, desktop or anything in between, your website needs to answer your visitor’s basic questions:How does your product/service help me? Your company improves people’s lives in some way, otherwise you wouldn’t still be in business. You must articulate this in a way that your visitors identify with.What can I do here? Users can likely do a number of things on your website, from downloading an ebook, to reading your blog, to asking to have a salesperson call. Make sure these capabilities are clear and prioritized. When the user isn’t sure what to do next, you lose them.Why should I do it? You’re probably not the only available solution to your visitor’s problems. Your visitors need to know why you are going to make their life better.One additional question for mobile:How quickly will you give me the answer? People need these questions answered quick on desktop, but even quicker on mobile. This is due to:Slower Load Time. If your site is taking too long to load, they will abandon it.Multitasking. If they are looking at your site on their phone, the odds are they are also watching TV, talking on the phone, or maybe even driving. (Yikes!)Harder to Navigate. No matter how clever your navigation is, it will be harder on a 4×6 mobile screen than it is on 21’ desktop monitor.A Plan for Content With Mobile in Mind Great content strategy is the key to answering these tough questions for your visitors. It doesn’t matter how slick or hip your website is when your message doesn’t resonate with readers. Building content that your visitors love is necessary for your website to fulfill its potential.Doing this isn’t simple, of course. Knowing your persona and how they want to communicate with your brand is an area that we must continually iterate and improve on. But there are some common areas that every website needs on mobile that are very attainable, and that you can start executing on immediately without overhauling your entire mobile and desktop content strategies.The Four Virtues of Great Mobile Sites, That Also Apply to DesktopConcise. Never use 5 words when it takes 3. On a mobile screen those 2 extra words take up valuable inches. And wherever your reader’s coming from, nobody likes needless reading.Definite Hierarchy of Needs. The most valuable information goes to the top. Always. Don’t expect your user to dig to find what they need. Make it easy for them.Better Navigation. Don’t waste the most valuable part of your page with your navigation. Find a nice little UX trick like garyvanderchuck.com or contentsmagazine.com to solve it. Once you do this, the navigation also needs to be simple and easy to follow. (Hint: The navigation also needs to be good for fat thumbs).Clear Content. When you use industry jargon, you’re killing your website. When you beat around the bush, you’re killing your website. When you convolute things your visitor cares about with things your company cares about, you’re killing your website. On desktop, or mobile.Here’s the secret sauce — these are all great practices for your desktop website, and your mobile website. Really, it’s just good content strategy — designing, writing, and publishing with the reader in mind. A trick I like to keep in mind is this: if you plan for mobile first, your desktop website can follow the same plan and have tons of room to breathe, a much nicer reader experience that results in a smooth, clean design.And when you’re looking for guidance on your mobile and desktop content strategy, remember that inbound marketing teaches one thing: The one that is the most helpful wins. This is a guest post by Jason Kosarek, Digital Strategist at LyntonWeb, a gold level HubSpot agency partner. He is also the author of a new ebook How To Plan a Website That Works.Image credit: yoppy Mobile Optimization Originally published Jul 31, 2013 4:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Want to Boost Enrollment? Segmenting Prospective Students Can Help

first_img Education Marketing Segmentation has many benefits, especially when attracting prospective students to your school’s programs. The more personalized and tailored your email messaging is, the higher success your email campaigns will have.Let’s talk specifics, though. Segmentation helps you impact critical email metrics, seeing improvements like:Increased open ratesHigher email relevanceLower opt-out/unsubscribe ratesBetter deliverabilityIncrease applicants and enrollmentEven HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends.Get the Right DataSegmentation is only successful if you have accurate data from which to segment your lists. This requires you to find or ask for this information via your website’s landing page forms, or via a survey of your current contacts. When you offer a downloadable content asset and require a form to be filled out, make sure you consider including questions around data you want to segment on, such as:City or country of originIntended area of studyEstimated enrollment yearIf they are currently enrolled in a schoolIf they intend to play a sportThese are just examples of form fields you might consider to get your brain going — customize your form fields based on what you need — and what information your readers are willing to offer.Create Prospective Student SegmentsThen you need to figure out how you are going to segment your contacts. If you’re concentrating your marketing efforts on increasing your prospective students and enrollment, whether your school is serving K-12 or higher education, these are some suggested segments you should consider targeting.Local StudentsLocal students can be those in the surrounding towns of your school, or those in the same state. This segmentation is important because the concerns and questions for local students and parents will be much different than those that are out of state. If you’re a higher-ed institution, tuition will also be different for in-state students.If you’re a K-12 school, commuting and upcoming events will be useful information for those looking to enroll their children in your school. Tailoring this content to those that know the area or the state will make them feel special and connected to the school close to them. You can tailor both your email marketing and your blog content to attract locals, if that is one of your target personas.Saint Leo University offers a great example of this kind of customization, example of which I’ll weave throughout this post. Check out the campus tour call-to-action they offer on their homepage:Domestic, Non-Local StudentsThese are students that are in your same country, but not in the same state as your school. These students and parents will be less familiar with the area around your school, as well as the nearby cities. Providing content to familiarize them with the area, as well as information that those nearby can easily access with a campus trip — like a virtual tour or pictures of the campus — will be important. They will also be more likely to be looking at other schools around the country, so identifying comparable schools that they may look at as well as yours (and comparing the benefits of yours to those schools) is great content to share with that particular segment.InternationalIf your school enrolls international students often, tailor your content to the concerns and questions of those students and parents. If you have exchange programs or special tuition information, for instance, make sure to include that information in your communications. You could even create a guide to your school for students that speak different languages.Segmenting your site and your email communications in this way will make it easier for international students to find the information they need. For instance, Saint Leos offers a virtual tour of their campus, something anyone can take advantage of, but makes an international student’s decision-marketing process far easier:You can also invite current international students to tell their stories of attending your school. Connecting prospective students and parents and current students is a great way for them to get real insight into attending your school.Transfer StudentsIf your offer a transfer program for students currently enrolled in other schools, they will be looking for information on how the process works and what similar programs you offer to those that they are currently studying in. Asking for more information on contact request forms is appropriate since these students will be looking for specific information in return, including what programs they’re looking to enroll in, what courses they’ve already taken, and when they are looking to transfer.AthletesStudent athletes will want as much information about your athletic programs as they can get. Simply asking your contacts if they are looking to play sport and if so, which one, can give you the information you need to create and deliver appropriately targeted content. You can then tailor your email content to updates about your current team’s performances, your training programs, and schedules for upcoming tryouts.If they are also in studying in the area of sports and fitness, provide information around courses you offer around sports medicine, physical therapy, etc. Again, Saint Leo has a ton of information on all their atheltic teams on their website, targeting those prospective student athletes:Graduate StudentsIf your school offers graduate-level degrees, this is another area to focus on for segmentation. Including information on your website and writing articles for them on your blog is important. But when you beginning to share information via email, you want to make sure you are nurturing them with content tailored to the area of study they are considering, including business, law, nursing, medical, and so on. This content will most likely be tailored to just students looking to apply, so you don’t need to think of the concerns of parents.How has your school seen suggest with segmentation — via email, via smart content on your website, or elsewhere? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published May 6, 2014 4:00:00 PM, updated February 01 2017last_img read more

A Detailed Guide to Creating the Best Landing Page Images Ever

first_img Topics: Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you’ll need some great imagery to complete your landing page. After all, a picture says a thousand words.But what if you need to get a great image and you don’t have a graphic design on hand to bang one out? Follow these tips to get the best landing page images and increase your conversions!1) Finding Free ImagesOf course, the first thing you need are some images. You can purchase them from numerous online stock photo agencies, or—better yet—HubSpot offers tons of free stock photos for landing pages.Once you find the perfect photo for your landing page, it’s time to optimize it for the web.2) Image EffectsOnce you have an image, you’ll probably want to make a few changes to it. There are many sites that allow you to make changes to images, in addition to all of the obvious Adobe products.Depending on what you want to do, HubSpot may have enough for you in its image editor, which is possibly one of HubSpot’s most underutilized tools. Most HubSpot customers that I show this to have never seen it before.It handles many of the simple imaging tasks you need, like resizing and cropping.Above is one of HubSpot’s free stock photos  being edited in HubSpot’s image editor.By changing Warmth and Focus, you can get some very nice effects if you’re looking to make a nice background image: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 21, 2015 1:00:00 PM, updated July 28 2017 When writing your alt tags, keep these points in mind:Make sure the description is related to the image. Do not stuff the alt text with irrelevant keywords.While there is no official limit to how many words you add to the alt text, it’s best to keep it brief. This post on Hobo Internet Marketing’s blog suggests that search engines stop reading alt text after 16 words. Realistically, many images will require well under 10 words for a description.ConclusionYou’re set! You should have a well designed and optimized landing page image that will help the conversions rush in.  3) Images and Page PerformanceOne of the biggest factors affecting landing page images is their size, which can greatly reduce the speed at which the landing page loads in the prospect’s browser. The slower it loads, the bigger the chance the prospect will bail and never see your offer, and therefore never convert.You can test all of your prexisting landing pages (and all images on the those pages) in Google’s Free PageSpeed Insights Tool.It’s easy to do, just put in the URL of your landing page and go:For your new images, you should always keep page performance in mind while creating the image.4) Determining Image DimensionsThe biggest issue with page performance will be the image’s dimensions. Many people will upload a very large image (like 2,000 pixels by 2,000 pixels) and use HTML to ‘size’ the image down to 200×200 pixels. The problem with this is that browser is still loading 2,000×2,000 pixel image, essentially loading 10 times more than it has to.You should make sure your image more closely matches the dimensions you’ll see on screen so you don’t need to resize in HTML. Remember: most websites are only 900-1200 pixels wide on a desktop, so you will rarely want to see image dimensions in the 1,000+ range. 5) Resizing Your Landing Page ImageThere are tons of tools to do this both on and offline. One of our favorites when we’re not using HubSpot’s editor is the free Online Photo Editor from Pixlr.comFirst, open an image file or URL using the “File” menu at the top of the screen. Next, click “Image” from the top menu and select “Image size”.A window will open that asks what dimensions you would like. Make sure you keep “Constrain proportions” checked so the image doesn’t end up looking squished.Once you have the image size you want, just click “Save” under the “File” menu and save your image to your computer.6) Size Your Image for Social NetworksWhile you’re resizing your images, you should make sure your image is optimized for social sharing.Each social networking site has its own standards for image dimensions.Facebook recommends images be at least 600 x 315pxTwitter only recommends the image be larger than 60 x 60pxLinkedIn images should be equal to or smaller than 180 x 110pxThese are the images the social networks will use when someone shares your landing page. You can see why they’re important. This might involve creating multiple copies of your image at different sizes, depending on which social platforms you want to optimize for. 7) Compress ImagesNow that your images are correctly sized and stylized, you should compress the file even more to speed up your page’s load time.I prefer tinypng.com for image compression. Its results are reliable and—despite the name—it compresses both .jpg and .png files.Simply drop your files onto the page and it will compress them right there for you.After you’ve dropped your files, you’ll see a list of all newly compressed files available for download. Download the files back onto your computer and now you have web optimized images!Now you can upload your images to your site!8) Set Your Image AltsOnce you have an image on your landing page, you must set the alt tag. The image alt tag offers descriptive text about your image for viewers who cannot see the image.Not only that, alt tags boost SEO. They allow search engines to better interpret the content of your images by reading keywords from your alt tags.Most content management systems allow you to set your alt tags when you edit or select an image. In HubSpot, for example, you can change the alt text in the image editing module: Landing Pageslast_img read more