Facebook Advertising While Facebook is always optimizing its media, the current Facebook event photo size recommended is 1200 x 628 pixels in size. This is a 2:1 ratio. Facebook event photo size What happened?Facebook has a website feature that allows users to organize social gatherings called Facebook events. This feature comes with a separate page dedicated to the details and a guest list for the event.Download our complete guide to using Facebook for business and marketing for free here. How to Create an EventFacebook has a list of numbers it goes by for event photo specifications. There are certain recommended sizes Facebook prefers for events. Your images will show up in different dimensions, depending on the medium you’re working with.Launch parties, charity runs, community gatherings, and business openings are just a few reasons companies make Facebook events. Events can be private or public, the latter meaning they appear on the feeds of your company’s Facebook friends. Private events are only visible to you and the guest list. Guests have the option to RSVP or initiate their interest.For example, let’s say you’re in charge of marketing for a company fundraiser this month and want to organize the event page on Facebook. You can do this by heading to your Facebook homepage, finding the right column and clicking the “Events” icon.Image Source: FacebookFrom there, an option pops up asking for the type of event. After you choose whether you want a public or private event, you will be taken to a template that shows how your event will look in the events feed. This is where you’ll input the event photo.Cover photos for events are required. The purpose of the cover photo is to give your guests an idea of what to expect at the event. For instance, The Color Run might have a cover photo of people crossing the finish line covered in colorful powder.It’s important to format your images with the correct photo size, so your event looks professional and is optimized for feeds and mobile. Originally published Sep 27, 2019 4:00:00 AM, updated September 27 2019 Topics: Setting up events on Facebook is a fairly straightforward process. To go from zero to a fully-operational event page can take minutes. It’s like a breath of fresh air to see that event go live on news feeds and mobile devices alike … unless that beautiful cover photo you picked out looks more like a fuzzy, blurry mess. If you use an image that’s smaller, Facebook automatically increases the size of the event photo for fit, resulting in a lower resolution of your photo.When the event shows up on your guests’ feeds, Facebook changes the scale of the event photo to 470 x 174 pixels to match the scale of the feed. Make sure your photo looks professional in multiple different sizes.Having a photo that’s blurry on phones but crystal clear on the desktop is inconsistent. Working with a scale of 1920 x 1080 looks consistent across all fronts, like this photo for a Halloween-themed event in Salem, Massachusetts.Image Source: FacebookLet’s discuss where your event will appear within a person’s Facebook Feed. The first is shown as a thumbnail in the “Events You May Like” section.Image Source: FacebookNext, the event page. This is the primary place people go to see details for events, including attendees, updates, and comments. If your event is public, it will also show up in “Suggested Events.”Image Source: FacebookFinally, let’s look at how these images appear on users’ News Feeds. If your image doesn’t look great across all areas, it’s probably best to choose another one.Facebook imposes different size preferences for the different places your event advertisement will be seen. Let’s go over the best photo size for all of these destinations.The News Feed is also known as your Facebook homepage. Facebook will scale your photo so it has dimensions of 470 x 174, which is the thumbnail we see in the photos above.For mobile Facebook app users, the cover photo will be scaled to 560 x 208 pixels.Image Source: FacebookThe display on the right column, where users see a snapshot of their feed, is 254 x 133 pixels.Image Source: FacebookAnother aspect of Facebook events to keep in mind is the caption or description. On the desktop News Feed, your display will include up to 500 characters. On mobile, that display shifts to only 110 characters.Right column ads have the lowest character display, with a maximum of 90 characters available. This is fewer characters than the maximum for a tweet, so make sure your description is short and captivating.Who knew there could be so many dimensions and photos to go with event sizes? Thankfully, it’s fairly easy to resize a photo or choose one that’s better suited for the cover photo. For a complete list of how to use Facebook in the best way for your business, check out this post.With these tips, we show you how to create a rockin’ Business page and how to set up a feed that’s perfect for your brand. Don’t forget to share this post!
OTTAWA — The Canadian automotive industry is anxiously waiting to see if the next round of NAFTA negotiations will provide some clarity on American demands that vehicles must have “substantial” U.S. content to qualify for duty-free movement within North America.Rules of origin — one of the most complicated and contentious issues on the table, particularly when it comes to the auto sector — is on the agenda for the third round which starts Saturday in Ottawa.David MacNaughton, Canada’s ambassador to the U.S., acknowledged Friday that the clock is ticking on the talks overall — and that negotiators won’t be able to take a passive approach if they want the best deal possible.“We do have an opportunity to be a real powerhouse in the world, and keep our citizens prosperous and happy, and we can’t do that simply by playing defence,” MacNaughton said following an event in Banff, Alta.“We’ve got to really iron out some of the difficulties that have emerged, or some of the things that weren’t thought of in 1994, but also look forward 10 years and say, ‘Where we want to be there?’“The one thing that I can absolutely assure you of: I am 100 per cent confident, in terms of these discussions, that there will be some drama before they’re over.”But while Canadian officials had been hopeful the U.S. would finally put some flesh on the bones of its auto-sector position over the course of the five-day session, they say it’s now uncertain whether American negotiators are ready to show their hand.Flavio Volpe, president of the Automobile Parts Manufacturers Association, said everyone in government and industry is ready to spring into action the moment the U.S. tables its position but, in the meantime, they’re all “circling the airport.” He suspects they’ll have to continue circling for some weeks yet.As far as Canadian officials are concerned, automobiles — specifically, the exodus of auto industry jobs and investment to low-wage Mexico — are at the root of President Donald Trump’s threat to rip up the North American Free Trade Agreement. And resolving the problem will be the key to the success, or failure, of efforts to rewrite the trilateral trade pact.Hence, the eagerness to find out precisely what is the American bottom line on rules of origin.“We’re waiting with bated breath, I guess, like our Canadian negotiating team and probably the Mexican negotiating team, as to what the U.S. is actually going to propose,” says Mark Nantais, president of the Canadian Vehicle Manufacturers’ Association.U.S. Trade Representative Robert Lighthizer opened the first round of negotiations in Washington last month with the aggressive pronouncement that “rules of origin, particularly on autos and auto parts, must require higher NAFTA content and substantial U.S. content.” Moreover, he said there must be a way to verify that content.The U.S. has not gone into any further detail since then. But it’s bound to be controversial when they do.“Trade negotiations are based on the concept of a balance of concessions and the United States explicitly wants an imbalanced result (that favours the U.S.),” says Ted Alden, senior fellow with the Council on Foreign Relations in Washington.“That’s going to be a pretty hard thing for Canada and Mexico to swallow and I’ve never seen a trade negotiation conducted where that was the starting point.”Under the current terms of NAFTA, at least 62.5 per cent of a vehicle’s content must be made in North America to qualify for duty-free access between the U.S., Canada and Mexico — which is already “the highest content requirement of any trade deal we’re aware of,” according to Nantais.Reports in the U.S. suggest the Trump administration wants to raise that to more than 70 per cent and add a requirement that anywhere between 35 and 50 per cent must be made specifically in the United States.Moreover, the U.S. reportedly wants to add steel and electronics, which aren’t currently included, to the list of components whose country of origin must be traced.Automakers on both sides of the border contend the U.S. position would disrupt their fully integrated North American supply chain, add costly red tape and ultimately weaken the North American industry’s competitiveness.And trade experts on both sides of the border are warning that it could backfire.In a paper published Thursday, Scotiabank Economics argues that there is no need to tighten rules of origin for the auto sector; more than 75 per cent of vehicle parts are already made in North America.That could drop, the paper acknowledges, with the rapidly increasing computerization of cars and trucks since the electronic components are primarily produced in China, Japan and Germany. But tightening the NAFTA content requirement wouldn’t necessarily result in those components being made in the U.S.More likely, Scotiabank says automakers would move more production to Mexico or even opt to conduct trade outside NAFTA altogether, preferring to pay the 2.5 per cent tariff on auto imports to the U.S.Dionisio Perez Jacome, Mexico’s ambassador to Canada, warned Friday of precisely such a scenario if the requirement for U.S. content is increased.“We have to look at it very carefully, in order not to have it backfire,” he said.“Certain companies, if we increase it too much, might just opt to import cars directly and pay the 2.5 per cent tariff and we would lose that production. So that is an element that needs to be discussed.”Unifor president Jerry Dias, whose union represents Canadian autoworkers, supports hiking the North American content requirement, but warns it can’t be done in isolation.“Unless you fix the rest of the mess, it’s meaningless,” says Dias, who “absolutely” expects to see more detail on the American position during the next few days.The rest of the mess includes, in his view, more stringent labour standards that would significantly hike wages for Mexican auto and auto parts workers and an increase in the low U.S. and Canadian tariffs on imported vehicles outside of NAFTA.Without those two additional measures, he says more jobs and investment will simply wind up flowing to Mexico or outside North America altogether.— With files from Armina Ligaya in Toronto and Ian Bickis in Banff, Alta.