Maharashtra Nationalist Congress Party (NCP) MLA Dileep Sopal on August 26 announced he will soon join the Shiv Sena and contest the forthcoming Maharashtra Assembly polls.Mr. Sopal, who represents Barshi Assembly constituency in Solapur district, served as a State Cabinet minister in the previous Congress-NCP coalition government.A close aide of Shiv Sena president Uddhav Thackeray also confirmed that Mr. Sopal will be joining the saffron party. Last month, NCP MLA Pandurang Barora, who represented Shahapur Assembly seat in Palghar district, joined the Shiv Sena, which is an ally of the ruling BJP at the Centre and in Maharashtra.On August 25, rumours were doing the rounds that the NCP’s former Minister and heavyweight leader from Konkan region, Bhaskar Jadhav, may join the Sena. The speculation gained ground after Mr. Jadhav, a former Shiv Sainik and sitting MLA from Guhagar constituency in Ratnagiri district, visited Mr. Thackeray’s residence ‘Matoshree’ in Bandra here and held a closed door meeting. However, Mr. Jadhav later said, “These are just rumours. I will remain with the NCP.” On August 24, Chief Minister Devendra Fadnavis virtually extended an invitation to NCP’s Satara MP and Maratha royal Udayanraje Bhosale to join the BJP. Mr. Bhosale had accused the previous Congress-NCP government of creating “obstacles” in the progress of his constituency.He is one of the NCP’s four MPs from Maharashtra. Recently, his cousin and NCP’s Satara MLA Shivendrasinh Bhosale deserted the Sharad Pawar-led party and joined the BJP along with other legislators like Sandip Naik and Vaibhav Pichad.The State Assembly polls are due in September-October.
Brace for potentially devastating typhoon approaching PH – NDRRMC Kin of Misamis Oriental hero cop to get death benefits, award — PNP Alab Pilipinas team for the 2017-2018 ABL Season. Photo from @alabpilipinas Twitter.Reggie Okosa, a 6-foot-10 center who has vast experience playing overseas, is Alab Pilipinas’ other import in the coming Asean Basketball League season.Okosa has had stints in Korea, China, Japan, Venezuela, Argentina and Mexico, but aside from his experience, new Alab coach Jimmy Alapag described Okosa as a versatile offensive player, who can score in variety of ways.ADVERTISEMENT Read Next Frontrow holds fun run to raise funds for young cancer patients Alapag is banking on the two imports’ familiarity with each other to further build the team’s chemistry with the new season set on Nov. 17.Alab Pilipinas opens its campaign against defending champion Hong Kong on Nov. 19 at Mall of Asia Arena.The Philippines, which got swept by Singapore in last year’s semifinals, will also lean on the likes of reigning local MVP Bobby Ray Parks Jr. and former PBA veteran Dondon Hontiveros.ADVERTISEMENT Fire hits houses in Mandaluyong City Michael Jordan scores again, this time with his Jumpman logo View comments Kammuri turning to super typhoon less likely but possible — Pagasa Trending Articles PLAY LIST 00:50Trending Articles01:18Sangley airport to be operational in 7 days – Tugade03:46Lacson: PH lost about P161.5B tax revenue from big trading partners in 201701:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games MOST READ LATEST STORIES Typhoon Kammuri accelerates, gains strength en route to PH READ: Hontiveros returns to action, joins Alab Pilipinas“He’s a veteran. He’s played all over the world from the CBA to the KBL to the Japanese league, he and Ivan actually competed with each other in the KBL a few seasons ago,” Alapag told INQUIRER.net, referring to his other reinforcement Ivan Johnson.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“He gives us another inside presence. A guy who’s capable of stepping outside and make shots but can also play with his back to the basket.”READ: Team owner: Alab PH poses biggest threat to Hong Kong 5 reign Nonong Araneta re-elected as PFF president BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Don’t miss out on the latest news and information.
“I can’t believe it’s been 10 years right? It’s just an honor to be a part of this team.”From being the greenhorn back in 2007, Norwood is now the elder statesman for Gilas Pilipinas as he bore witness to the highest of highs and lowest of lows.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutStill, the Rain or Shine swingman shared there’s no rush quite like representing the country in the international stage.And in his latest stint for Gilas, the 32-year-old Norwood showed why he’s still a vital piece, averaging 7.5 points, 6.5 rebounds, and 3.5 assists in victories over Japan and Chinese Taipei in the 2019 Fiba World Cup Asian qualifiers Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Read Next Wrapping up Gilas’ first pair of games in the Asian qualifiers, Norwood was beaming with pride as he feels that this current crop of national team campaigners have a great chance in helping the team reach their quest of earning a ticket to the 2019 Fiba World Cup in China.“The young guys are awesome. They bring a lot of energy to this team,” he beamed. “They are not just the future of Gilas but also the future of Philippine basketball.” LATEST STORIES CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Gabe Norwood. Photo from Fiba.comGabe Norwood admits that it feels like it was only yesterday when he first suited up for the Philippine national team.“It’s humbling, very humbling,” Norwood said, looking back to the day he first represented the country.ADVERTISEMENT View comments MOST READ Stronger peso trims PH debt value to P7.9 trillion Cayetano: 4 social media groups behind SEA Games ‘sabotage’ QC cops nab robbery gang leader, cohort Japan ex-PM Nakasone who boosted ties with US dies at 101 Brace for potentially devastating typhoon approaching PH – NDRRMC Typhoon Kammuri accelerates, gains strength en route to PH His efforts did not go unnoticed as one of Gilas’ chief backers acknowledged his tireless efforts.Bounty Agro Ventures Inc. president Ronald Mascariñas awarded Norwood with the Chooks-to-Go Loyalty Award moments after Gilas’ 90-83 win against Chinese Taipei on Monday in a thanksgiving dinner at Barrio Fiesta in Ali Mall.Allein Maliksi was also feted with the Sportsmanship Award for his commitment to the national team through the first leg of the Asian qualifiers.Surprised with the honor bestowed on him, Norwood said that he’s just treasuring every chance he gets to play for flag and country.“Time is undefeated so I’m just here, trying to enjoy every moment,” he said.ADVERTISEMENT Kammuri turning to super typhoon less likely but possible — Pagasa Don’t miss out on the latest news and information. Saguisag appeals for ‘trouble-free’ Game 2
A person’s health directly depends on their lifestyle. And this is why we absolutely have to keep track of the latest scientific discoveries concerning health. For example, scientists have recently learned that dim light makes us dumber, drinking hot tea can be extremely dangerous, and there are a thousand times more bacteria in fitness clubs than in public restrooms.We have collected 10 recent medical discoveries that everyone needs to read about.1. Brain aging starts at the age of 25The scientists from the Medical University of Gdansk, Poland, and Lancaster University, UK, have learned how to track the pulsation of spinal fluid. Thanks to this, they learned that the pulsation frequency slows down starting from the age of 25, which means that the human brain starts aging from the age of 25, and not at 40 as was previously believed.2. More bacteria is found in gyms than in bathroomsThe team at the credible fitness resource, Fitrated.com has done their own research and found out that the risk of getting an infection in a gym is much greater than that in a public restroom: the study found 326 times more bacteria in a gym than on any toilet seat. Besides, more than 70 % of the bacteria are potentially dangerous for people as they can easily cause a cold or a skin disease. The most contaminated places in gyms were stationary bikes and treadmills. Specialists recommend taking the simplest safety precautions: use anti-bacterial wipes, don’t touch your face with your hands and don’t walk barefoot in the locker room or the shower.3. Sleep can ward off sugar cravingsThe scientists from the King’s College of London, UK, conducted an experiment with 42 perfectly healthy volunteers of normal weight who slept less than 8 hours a night. Half of the participants had to sleep less than usual for one month. Also, the participants were asked to write down everything they ate. At the end of the experiment, the duration of sleep increased by 21 minutes on average. The analysis showed that even this insignificant increase in sleep led to the decrease of consumption of sweet food by 10 grams a day which is one-third of the daily norm. Sleeping longer also led to a decrease in the interest of carbohydrates.4. Hot tea could increase the risk of developing cancerChinese doctors claimed that it was dangerous to drink hot tea. For 9 years, doctors had been keeping track of the eating habits and health of almost 500,000 people aged from 30 to 79 years. The specialists found 1,731 cases of esophageal cancer among the subjects. The scientists also found that this disease was found 5 times more often among the patients who drank hot tea on a regular basis. The doctors made a conclusion that beverages hotter than 149 °C could harm the internal organs. Additionally, these complications are often caused by smoking and drinking. All these bad habits can lead to cancer.5. Dim light makes us stupidThe scientists from Michigan State University conducted a study that proved being in dimly lit rooms worsens brain productivity. During the experiment, mice were kept in conditions where there was little light. For people, a gloomy winter day can have the same effect as a dimly lit room. As a result, the mice that were living in darker conditions forgot most of what they had been taught before, and they hardly did the tasks which they had easily done prior to the experiment. When the mice were later kept in bright daylight, the productivity of their brains restored completely.The researchers concluded that dim light worsens the connections between neurons and leads to the decrease in intelligence. In other words, dim light it makes you dumber.6. Imagination can help decrease painA psychologist at Leden University Kaya Peerdeman made a funny discovery when she was studying the placebo effect. It turned out that if you imagine that having an injection is painless, you actually might have less pain. This was proven during an experiment where participants were asked to put their arm in cold water for some time. Then, they were asked to do this again but while imagining that their arms were protected by a waterproof glove. Surprisingly enough, the placebo effect worked and the participants really experienced less pain when they put their arms in the cold water while using their imagination.Peerdeman is planning to check this method of pain relief using the imagination on real patients who are about to have a surgery.7. Muscles get older due to mutations in stem cellsA new study by researchers at Karolinska Institute in Sweden shows how an unexpectedly high number of mutations in the stem cells of muscles can impair cell regeneration. They found out that by the age of 70, every stem cell has undergone more than a thousand mutations. The DNA “breakage” is the consequence of cell division. But at a young age, the mechanism of restoring the nucleic acid works very well compared to that in an older person. Now scientists want to find out if physical activity in old age can slow down this pathological process.8. Early baldness can be a sign of a heart conditionMore than 2,000 young men living in India were observed during this study. Scientists found that those who had cardiovascular problems became bald early or their hair turned grey. So, early baldness in men younger than 40 could be a sign of upcoming problems with the cardiovascular system.9. Pride saves old people from fallingAs you probably know, elderly people fall more often than young people for a number of reasons. The main reasons being bad eyesight, motor impairments and a sedentary lifestyle.But the scientists at Aberdeen and Sterling Universities conducted a few studies and found that elderly people who were confident and proud fell 19 % less than those with poor confidence of the same age. During future research, they will try to understand the mechanisms that explain this interesting phenomenon.10. The secret to a long is revealedScientists from Northwestern University had been observing a group of people aged between 80 and 100 years old who didn’t have the slightest signs of dementia, and discovered the secret to their longevity. You should know that most of the subjects of this study were regular smokers, drank alcohol, loved coffee, didn’t have any special diet, and some of them even ate harmful foods like French fries and hamburgers — and none of them slept 8 hours a night as doctors recommend. But all of the participants were similar in that they had a very optimistic outlook, were emotionally stable and socially active.The leading author of the study, Professor Emily Rogalski, came to the conclusion that a positive life view protects us from dementia better than a good diet or absence of bad habits.Source
Examining the data highlights the importance of measuring progress to understand the impact of restoration programs and to know where more investment is needed. For example, household data collected in 2016 showed that fewer than one in every 10 Malawian households received advice from local extension officers (professionals who work closely with farmers to communicate best practices) on how to better manage their forest and agricultural resources. But of those who received support, only about 64 percent followed the advice for forestry management and 50 percent for agriculture. In both cases, women received advice less often than men, but they were more likely to follow the advice. This revealed a need for further investment in extension services, more research on why people adopt restoration practices and more resources to target women.Bringing important insights like this to the fore through measuring progress is helping to drive successful restoration in Malawi, allowing the government to achieve its national restoration goals.This year, the Malawi Youth Forest Restoration Program plans to restore 50,000 hectares of land (more than 124,000 acres). The youth will plant fruit trees and bamboo and learn how to manage their local forests. And Malawi’s new framework to measure progress will support the government as it looks to increase these types of initiatives and reach its 4.5-million-hectare (11 million acre) restoration goal. Malawi’s investment is looking promising indeed. Ensuring Future Success by Measuring ProgressTo measure the impact made by the Youth Forest Restoration Program and similar initiatives, Malawi recently became the first AFR100 member country to publish a national framework for measuring progress on restoration. The World Resources Institute and the USAID-PERFORM (Protecting Ecosystems and Restoring Forests in Malawi) project supported this effort.The new framework focuses on collecting household data to show whether restoration is achieving its intended goals (see the graphic below). For example, if rural Malawians are spending less time on firewood collection, this may indicate an increase in the availability of energy resources such as wood or charcoal due to successful community forest management. Or, if a household is better able to weather climate shocks (such as drought or landslides), it may highlight that restoration practices are improving climate resilience. Practitioners leading restoration programs can use these data to learn from past successes or identify areas in need of additional support.The framework measures whether the restoration programs are helping achieve the country’s seven national restoration goals. EDITOR’S NOTE, 1/15/2019: Since this blog post was published, the Malawi government has revised the Malawi Youth Forest Restoration Program. Now, $2 million will support youth in restoring more than 50,000 hectares of land, instead of $7 million to restore 125,000 hectares. This is still equivalent to 1.5 percent of the annual budget, and the government remains deeply committed to investing in natural resource management within the country. We have changed the text below to reflect the new budget numbers.Nearly all – 96 percent – of Malawi’s rapidly growing population depends on wood or charcoal for cooking. Meanwhile, land is continuously being cleared to grow crops, since nearly 80 percent of Malawians rely on agriculture for their livelihoods. As in other countries in sub-Saharan Africa, these two factors put pressure on forests, increasing climate-warming emissions, disrupting watersheds and reducing biodiversity.Malawi’s government is determined to combat this potentially disastrous trend by investing in long-term solutions for natural resource management, and has recently announced a USD $2 million (1.43 billion Malawian kwacha) program for forest restoration. For an emerging economy like Malawi, this is a huge investment equivalent to about 1.5 percent of the government’s annual spending.Malawi’s Youth Take Center StageMalawi’s Ministry of Natural Resources, Energy and Mining will use this substantial funding to implement the Malawi Youth Forest Restoration Program, recognizing that a sustainable future lies in the hands of the country’s youth, who need a bold demonstration of the value of forests. Under the new initiative, the Department of Forestry will work with the Ministry of Labour, Youth and Manpower Development to set up youth groups across the country. The young people will receive a daily wage for planting trees and, later on, the program will introduce bonuses based on how many trees survive and how much forest management improves.This type of domestic support to restore degraded land in Malawi is groundbreaking, even among a network of African countries that have shown tremendous commitment to restoration through the AFR100 initiative. To date, as part of this initiative, 27 countries including Malawi have collectively pledged to restore 111 million hectares (274 million acres) of degraded and deforested land across Africa by 2030. Malawi has pledged to restore 4.5 million hectares (11 million acres), more than one-third of the country’s land area. As a result, last year, Malawi’s government launched a first-of-its-kind National Forest Landscape Restoration Strategy, which provides clear targets and priority interventions for increasing forest cover as a means of achieving critical development goals.Communities pilot different restoration techniques with USAID’s NJIRA project’s work in the Khole watershed. Photo by Sabin Ray/WRI
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Dec 1, 2009 8:30:00 AM, updated July 28 2017 The following is a guest post from Jack Napoli, who has been a member of the HubSpot community for over 3 years. With 31 years in High Tech and 26 years in Direct Sales, Customer Care & Sales Development, Jack has a lot of experience getting his messages through the clutter. He’s now a semi-retired entrepreneur and acronym enthusiast focused on Sales Education, Coaching, and Consulting. You can contact him at email@example.com. As Kevin Kelly, internet pop icon and co-founder of Wired magazine said in the New Rules for the New Economy, “the only factor becoming scarce in a world of abundance is human attention.”In this internet and media driven world we live in, we all have the same limitations when it comes to retaining information. Acronyms help your clients manage the abundance of information about you, your products, and services. They cut through the noise and communicate who you are and what you do in the most memorable fashion.Use can use acronyms to:• sell to potential clients.• expand your footprint with existing customers.• attract investors.• educate sales & marketing people.• communicate with your executive teams.I, like most people, find that retaining large amounts of information can be difficult. Information is easier to recall when written and spoken communications are grouped into nuggets of distinction. I’m an acronym lover and have been using acronyms for as long as I can remember. They are a learning tool that I’ve used throughout my schooling and my career. I swear, if not for acronyms, there would be no diplomas at any level. Now, I pass on the secret to creating lasting acronyms to you.Create Remarkable Acronyms Using the 4 R’s To become remarkable, I believe an acronym needs to have the characteristics of the 4 R’s:Retain – Is your message simplified so your audience can retain it?Recall – Can the audience recall your message in 2 minutes, 2 hours, 2 days, 2 weeks or 2 martinis later?Repeat – Can they repeat it?Research – If they cannot do the above, do they at least know what the acronym is so they can research why you are relevant in their world?Give Your Acronym Meaning, Stickiness and Legs using SIMPLEAcronyms simplify your message and make it easy for the masses to articulate your value proposition when you are not around (which is usually about 99% of the time). If your audience can’t remember what you, your reps, or champions told them after your conversation, you’ve only created more work for yourself. Use my SIMPLE acronym to help give your acronym maximum impact and longevity.Simple – Are they 3-6 characters in length?Immediate Impact – Do they communicate your competitive advantage, product superiority or customer intimacy? Meaningful – Does the acronym compliment the subject matter?Purposeful – Do you have so many acronyms that you actually dilute the overall effectiveness of your message?Lasting – Does it have quantifiable, tangible, or distinctiveness at its core so it’s value is immediate and will stand the test of time?Engaging – Does it jump out at you and your audiences so your message is remarkable?Acronyms Help the Swarm Carry Your Messages Away Acronyms are the gifts you give your swarm, so they should be SIMPLE enough for them to carry away. First step to accomplishing this is to known what information is hard for your audience to understand, then simplify that information into an acronym using SIMPLE.In his 1-hour webinar, “A CEO’s Guide To Internet Marketing,” Brian Halligan was able to educate an audience of over 4,000 on the strategies and power of internet marketing as a competitive advantage. He did this by usings acronyms to group important bits of information together. One of the most powerful acronyms he used was DARC, a method for recruiting the right people to your marketing team D – Digital NativesA – AnalyticalR – ReachC – Content CreatorThis acronym was the arrow in his quiver that focused us on the “bulls eye” of the HubSpot hiring strategy and thusly, the HubSpot message itself.Acronyms Aren’t Just Viral, They’re Also Long LastingIf you need proof as to the lasting qualities of acronyms, I turn you to one sales qualification methodology coined by a colleague of mine, Dick Dunkle, and myself over 13 years ago, which is still used in quite a few Fortune 1,000 accounts.It is called MEDDIC™: MetricsEconomic Decision MakerDecision CriteriaDecision ProcessIdentify Pain / OpportunityChampionSuccess leaves tracks. Dick and I were lucky enough to be in sales development in a company that grew from $300 million in sales (350 sales people) to over $1.0 billion (800 sales people) in 5 years. When we won, we could reconstruct the opportunity and find answers to MEDDIC™ throughout; if we lost, you could find half hearted attempts at MEDDIC™ all around the shallow, unmarked graves of the dead sales cycles. In summary, I’ll end with an acronym from one of my first Toastmasters sessions, T3:• Tell ‘em what you are going tell ‘em, • Tell ‘em • Tell ‘em what you told ‘em….and remember to always CIAO (Create, Improve, Act, Overachieve). Heh, I couldn’t resist!Webinar: Rethinking Marketing Marketing Strategy photo by thrig Learn more about how you can cut through the noise and connect with your prospects. Download the free webinar to learn how to turn your website into an internet marketing machine that attracts prospects to you.
The No matter how concise your bullet points are, some people might not stick around long enough to read them. 1. Use a specific, valuable offer to entice visitors to fill out a form. double the conversion rate of your landing pages Topics: 2. Use a headline to lay out your offer. landing page 9. Use an effective “Thank You” page after the visitor has submitted the form. essential Visual cues content offers that incentivize conversion good landing page As an illustration, let’s say your website is attracting 5,000 visits a month with landing pages converting at 10%. That’s 500 leads. If you wanted to double the number of leads you’re getting, you could spend lots of money over several months trying to double your website’s traffic, or you could take a few minutes right now and This is another opportunity to drive home the value of your offer. Data shows that you should . Here are ten tips to do just that! You’ve got them on a page with a form, don’t let them get distracted and have them click away! 3. Have a bullet-pointed list with several specific benefits they’ll get from filling out the form. 8. Hide your site’s navigation. . Maybe offer a free half-hour phone consultation or a basic How-To eBook. Your visitors are always thinking “what’s in it for me?” This allows you to elaborate on your offer, but you should still try to keep it short and sweet. Use these to build urgency and emphasize why the visitor needs your offer. information so that you don’t are important for encouraging visitors to linger. Just using a “contact us” only attracts spammers, and people don’t get excited over sales brochures. Create , all of the time and effort you spent driving traffic to your website will be wasted since your site isn’t driving leads. , since those tend to turn people off the most. You can always follow up later to find out more information if necessary. avoid using generic words risk turning visitors off with too many questions Originally published Jun 15, 2011 9:00:00 AM, updated March 21 2013 age, address or telephone number they’re giving up their information. Make it very clear. 5. Keep your form short. 4. Use an image to reinforce the benefits of your offer. Your visitor should see the form on your landing page without having to scroll down. This makes it very clear what needs to be done to receive your offer. Experiment with new landing page features by building two identical ones and switching a feature, like a shorter form or a different image. Does one version convert better than the other? If so, you’ve found an improvement. Stick with that new feature and then run another test on something else. 7. Use engaging button text on your from. like “submit” or “send” and try using more specific words like “sign-up,” “register” or “download”. is the single most important part of your online marketing efforts. Without a Only ask for Landing Pages Give them something to do next that might encourage them to move further down your sales funnel. Also, be sure to add social media sharing buttons so that they can share your offer with their friends. 10. Always test your landing pages. . Specifically, avoid asking for 6. Keep your form high on the page, or “above the fold”. why Your visitors want to know Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Kill ’em with kindness! make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable to lose all sense of decency, respect, and good manners. So much for social media If someone is complaining about your products, services, or anything else for that matter, say you’re sorry. It doesn’t matter if their complaint is warranted or not; you’re better off taking the “customer is always right” approach. It doesn’t make sense to get in a public cage match over just one complaint, and others will respect you for apologize up front. Chances are, if the Negative Nancy you’re dealing with is complaining over something silly, others will realize that, too and won’t think anything of it. Topics: 2. participating in social media , but it might not always be worth engaging with them. 4. Share your appreciation for their feedback. 5 Ways to Kill Negative Nancys With Kindness in Social Media Be apologetic. While brand-bashing is nothing new, the tools of the web and 6. Pick your battles. There are some people out there who make noise just for the sake of making noise. They’re attention-seekers, and they just want to stir up some controversy. It’s important to decide what’s worth responding to. Does this person have a following? Are other people responding to what he/she has to say? It’s important to keep these types of people on your radar and React publicly first, then take it privately. Don’t let negative comments linger. The more time you let them go unanswered, the more time others have to see that someone has complained and you haven’t responded. Address negative comments as quickly as you can to prevent them from bubbling up into something potentially more damaging. A negative post on your Facebook wall or a tweet at your company’s Twitter account, for example, is much less of an issue than a nasty blog post, which can have a much longer lasting effect. Responding quickly will show the naysayer you’re listening and you care. It will also alert others of your dedication to your community members. Originally published Jul 12, 2011 9:00:00 AM, updated October 20 2016 Treat complaints as constructive criticism or feedback. Sometimes that’s all they are. People want to be heard, and they want to So what’s the best way to deal with those Negative Nancys who crop up from time to time? The answer isn’t to give up In what other ways do you deal with Negative Nancys in social media? they’ve been heard. After you’ve apologized for their unsatisfactory experience, let them know their feedback is appreciated and that you’ll seriously consider their suggestion for improvement. Then actually follow through. Send their feedback to your product team or the appropriate person within your organization. . People will still say mean things; you just won’t be around to defend yourself! Rather, the best way to react is by using a tactic that every PR professional and customer service representative learns right off the bat. mom’s lesson If the comment you’re dealing is just blatantly offensive and lacks context, tell the commenter you’re sorry they feel the way they do and ask them how you can help make the situation better. One of two things will happen. They’ll either reply with something you can actionably deal with, or they’ll be so taken aback that you replied and have nothing more to say. Either way, you’ll have responded tactfully. Social Media Engagement Photo Credit: 5. Ask them how you can help; then help. 1. Don’t delay. 3. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Byron Villegas If someone is being particularly difficult, take your communication with them to a private channel. First respond publicly, whether its via a tweet or a comment on their Facebook wall post, and then send them a private message so you can chat with them over email or the phone, explaining to them you’d like to discuss the matter in a way that offers them a more personal experience. This way, you give them the attention they’re vying for without making your interaction public for all to see. know monitor what they’re saying , “If you can’t say something nice, don’t say anything at all,” huh?
There are a lot of ways to fail at marketing automation — an incomplete content arsenal, poor sales and marketing alignment (also known as SMarketing), clunky marketing automation software, and the list goes on. But the companies that don’t get burned by using marketing automation software incorrectly or prematurely all have one thing in common: they are using metrics to determine whether their marketing automation is effective. After all, how can you definitively determine success (or failure) without concrete metrics to back up your claims?Do you know which inbound marketing metrics you should be tracking? Click here for a free guide.Turns out marketers are feeling the pain of this crucial step, though. A Gleansight research report said that, when asked what is the most challenging aspect of marketing automation, 54% cited agreeing on the right metrics to monitor. And it’s a difficult challenge — depending on how and why you’re using marketing automation, some individual metrics will be more important for you than others. But there are four basic types with which any company interested in implementing marketing automation should be concerned. Let’s dive into those four types of metrics, and examine what specifically you could choose to measure to determine the effectiveness of your marketing automation . Activity Metrics Before you get started evaluating the effectiveness of your marketing automation strategy, you need to make sure your team is actually using your marketing automation software. After all, making a metrics-based determination of success doesn’t mean much with a paltry sample size.Keeping track of some basic activity metrics when you first implement your marketing automation solution will give you an indication of whether your investment is actually getting used. This is important because marketing automation can be a significant investment in time and money (or both), but if you aren’t using the software — because it’s too time-intensive, it’s complicated, ramp-up takes too long, etc. — you can’t expect to see any meaningful ROI. Here are two metrics you can look at to determine whether your team is using the marketing automation software you’ve invested in, or whether there’s some barrier preventing them from making the most of your investment. Number of Emails Sent – There’s much more to effective marketing automation than just sending email, but if you’re trying to determine whether your team is making use of your new software investment, there’s no simpler metric to look at. If they aren’t, at the very least, sending emails through the software, it’s a good indication there’s a solution- or vendor-specific barrier. Setup of Quality Behavioral Triggers – If your team is sending emails actively with the software, you’re still not home-free in establishing sufficient activity; they should also have quality behavioral triggers set up in the software. Often, marketers will use their marketing automation software to make simple email sending faster and easier, but it’s not based on any customer or lead behaviors. And if that’s all you’re using the software for, you’re making a gross over-investment. Look for triggers that send campaigns based on lead or customer activity, like this abandoned shopping cart email from retailer ModCloth. Reconversions – The more times your leads convert, the more opportunities you have to confirm the lead intelligence you already have, and add more robust information to it. Your marketing automation should be a major driver in this effort. If leads aren’t driven to reconvert from the offers in your automated emails, consider re-evaluating both the triggers you’ve set up, and how you’ve mapped your content . Unsubscribe Rate – Your list can (and should, if you’re practicing good email list hygiene) depreciate for reasons unrelated to marketing automation. But your unsubscribe rate is a good indication of whether your recipients are responding well to your marketing automation. Your rate should stay under 1% at all times. If your unsubscribe rate is higher than 1%, or higher now than it was before implementing a marketing automation solution, it’s a good indication that the content you’re sending is not relevant, and you may need to do better list segmentation . Efficiency Metrics Efficiency metrics will give you an indication of whether all of this marketing automation is making a dent in some of your most important SMarketing metrics. If you’re using marketing automation effectively, you should see the following metrics positively impacted. Cost Per Customer – Without a good marketing automation system , Sales and Marketing may find they have a funnel that’s very top heavy with leads, but most are never nurtured to the point that they can convert into a customer. But if you’re using marketing automation effectively — by nurturing your leads based on their on- and off-site behaviors — you should start to see a lower cost per customer as more of those top of the funnel leads don’t get wasted, and instead get utilized by the sales team that converts them into customers. Originally published Mar 5, 2012 9:00:00 AM, updated July 28 2017 Topics: This is an example of a company using marketing automation effectively — their campaigns are triggered based on personalized insight into customer behaviors on their site (though it can also be based on off-site behaviors!). If you can verify both email sending volume and quality email triggers coming from your marketing automation solution, move on to analyze the next three metrics. Response Metrics Now that you know your team is actively using marketing automation, how do your leads and customers feel about being on the receiving end of it? Response metrics will help give you an indication of whether your automation is resonating with your audience. There are more qualitative and time intensive ways to determine this, too — I encourage you to continually ask for feedback from your leads and customers on your emails, offers, and content. But if you’re trying to look at a glance whether your marketing automation is well-received, start by checking these metrics. Open and Click-Through Rate – These metrics are important because they indicate that your emails are well crafted — from subject line, to copy, to offer. If you’re suffering lower open rates or click-through rates, consider some email A/B testing to improve these metrics. Site Traffic – If your emails are driving conversions, you should see an uptick in web traffic, too. Check your traffic sources, and see how much more traffic is being driven by email than before you implemented your marketing automation solution. MQLs Generated Through Lead Nurturing – MQLs are ” marketing qualified leads ,” or leads that are more likely to become a customer based on their pre-close activity. If you’ve effectively nurtured leads through marketing automation, your number of MQLs should increase. Sales-Accepted Leads – With more reconversions comes better lead intel that helps inform sales about the leads in their funnel. It also creates more educated leads that are nurtured further down the funnel, making them more likely to close from Sales’ perspective. If your number of sales-accepted leads is increasing , it’s a good indication your marketing automation is helping you be more efficient. If this — or your MQL — number is low, however, you might have a lead scoring problem or a SMarketing alignment problem. Value Metrics Here’s the money shot — pun intended. Value metrics will give you an indication of whether your marketing automation implementation is actually affecting your bottom line. You know, making you money. Here are some metrics you can use to know how much value you’re getting out of your marketing automation. Revenue Generated – What’s a better indication of the value of a system than how much revenue is attributed to it? When looking at your revenue growth, monitor not only whether you’re closing more deals, but also whether the average sale price is increasing along with it. Cost of Investment Versus Revenue Generated – Now that you know how much revenue you can attribute to customers nurtured with marketing automation, how does that compare with the total cost of ownership? You may be generating more revenue with marketing automation — but at what expense? The cost of the software and the staff running it shouldn’t exceed the monetary gains you receive from it. Close Rate on Marketing-Sourced Leads – Marketers are consistently looking to prove their value to sales. Yes, one way to do that is showing them the revenue — money talks, right? But Gleansight research reported that 71% of top performers also use the close rate on marketing-sourced leads as a metric to glean the value of their marketing automation. If you can show sales that the leads you’re providing them since you’ve implemented marketing automation are closing at a higher rate — well, that’s pretty great for a harmonious SMarketing relationship! What types of metrics do you use to determine whether your marketing automation is effective? Share your recommendations in the comments! Image credit: adactio Email Marketing Metrics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Foursquare Originally published Jul 25, 2012 4:30:00 PM, updated October 20 2016 Foursquare explains that the algorithms used to power the ‘Explore’ tab’s normally personalized recommendations are the same ones Foursquare uses to determine which Promoted Updates get delivered to each user. These Promoted Updates could come from businesses that are on the user’s lists, places their Foursquare friends have visited or liked, or places a user might want to check out depending on their location or the time of day.For now, Foursquare is testing Promoted Updates with a group of pilot partners including both local businesses and nationwide brands such as Best Buy, Gap, Walgreens, and Dave & Buster’s. Over the upcoming months, Foursquare will be tracking how businesses use them and how users interact with them in order to make improvements, eventually rolling the feature out to all businesses on Foursquare. Companies looking to learn more about Promoted Updates can sign up using this form.We don’t know anything more about Promoted Updates or how much they cost, but one could assume that, since Foursquare likens them to Google AdWords, payment is likely pay-per-click style, based on keyword bids. And if you’re a business that has had success with location-based social media promotions in the past, it might be worth it to test Promoted Updates once they’re more widely available.What do you think about Promoted Updates? Will you experiment with them for your business? Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week’s time. Today, the location-based social network is launching ‘Promoted Updates,’ similar in nature to the “Promoted” features we’ve seen from Facebook and Twitter.But because we never covered Foursquare’s other launch of ‘Local Updates’ last week, let’s do a quick summary before we move onto Foursquare’s latest announcement.What Are Local Updates?Local Updates allows businesses to share updates with the Foursquare users who frequent their business. So if a user has checked in to a business often — or liked it — they’ll be able to access the latest updates from that business via their ‘Friends’ tab whenever they’re in the same city as the establishment. This enables users to get the latest news from places where they’re loyal customers about things like new specials, products, or other promos. It also enables businesses to better connect with and cater to the customers that repeatedly bring them business. Local Updates is now available to all companies that have claimed their business on Foursquare. What Are Promoted Updates?Okay, now that we’ve gotten last week’s update out of the way, let’s talk about Foursquare’s latest announcement — Promoted Updates.Whereas Local Updates provide Foursquare users with a better way to keep up with the updates from businesses they already like, Promoted Updates help them discover new places. These updates look similar to Local Updates, except they can be found in Foursquare users’ ‘Explore’ tab, and businesses have to pay to promote them there. Get it? ‘Promoted Updates’? These updates can include anything from a money-saving special, news about a new product line, or a photo of a restaurant’s latest menu item.How Promoted Updates WorkFoursquare compares the way Promoted Updates work to the way Google AdWords works. In other words, if I searched for “Mexican food” in Google, I might see an ad for a Mexican restaurant in the PPC results. In Foursquare, similarly, searching for “Mexican food” in the ‘Explore’ tab might result in a Promoted Update from a local Mexican restaurant about its new summer menu items. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Webinars are a great way to establish thought leadership, capture new leads, nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy.But as more marketers turn to online education and consumers’ attention spans continue to shorten, it’s going to take killer content and execution in order for your initiatives to rise to the top. So, how do you make your webinars stand out and provide true value to participants? Below are seven tips to start kicking your marketing webinars up a notch.Download Now: Free Webinar Planning Kit1) Offer Exclusive Information and ResourcesFor truly stellar content, really dig deep into your knowledge repertoire for the best you have to offer. I recommend sharing exclusive information and resources with attendees that they can’t get anywhere else. Think original research, sneak peeks, downloadable resources, and more. When preparing your content, ask yourself: Is this something that is worth an hour (or more) or someone’s time, or can this information be retrieved from a simple Google search? Base your presentation on the former.A good webinar example of this is “The Science of Timing.” Presented by HubSpot’s social media scientist, Dan Zarella, the webinar provided so much original research that it drew nearly 25,000 sign-ups. Take the time to develop something of value, and attendees are sure to follow.2) Incorporate Engaging Guest PresentersWebinars have a tendency to get monotonous when one person does all the talking. Give yours some flavor by incorporating knowledgeable, engaging guest presenters. The result: additional viewpoints, opinions, and experiences — all of which will create a more valuable experience for the attendee.Experiment with different formats such as Q&A, roundtable discussions, and live debates to see which format resonates best with your target audiences.3) Implement Immersive and Interactive MaterialThink back to your college days. The best courses weren’t those in which you listened to the professor babble for two hours straight. Rather, the greatest value came from those in which you and your classmates were highly engaged and involved in the discussions. Not passive observers, but active participants. The same goes for webinars.Don’t discredit the benefits of using chats, polls, tests, on-demand resources, and more to get attendees involved in the content being presented. Almost all webinar technology today has functionality built in to perform these types of tasks; use it to guide conversations and future content.4) Foster Peer Interaction and LearningAside from a follow-up email or two, most webinars are over as soon as you close your browser. But, this doesn’t have to be the case. By pairing social networking technology with online educational initiatives, you can continue the conversations beyond the initial session, enable real-time collaboration, and stimulate peer interaction and learning.For your next webinar, give attendees a place to meet one another, discuss topics presented, share ideas and experiences, and learn from the group. This is an element that is missing in many of today’s webinars, but if implemented correctly, it can add tremendous value to your educational initiatives. This could be as simple as establishing and sharing with attendees a unique webinar-specific hashtag through which they can engage in conversations about the content on Twitter.In fact, our upcoming Client Services Series for agency professionals plans to do just that by launching a private Yammer community for attendees. Here, participants can share their own unique insight, experiences and resources, and engage in ongoing dialogue with peers long after the sessions have ended.5) Evolve Curriculum Based on FeedbackIn face-to-face learning experiences, instructors often tweak their presentations based on feedback, questions, overall comprehension, and insight. Successful webinars should do the same as a way to keep the information presented relevant and interesting to attendees. Use social networking and survey technologies to gather real-time and post-event feedback on content, and then use this to adapt future webinars.If you’re hosting a webinar series, consider updating curriculum based on attendee insight from past sessions — similar to a choose-your-own-ending book. This will make people more involved in the process, and therefore, more invested in your presentations.6) Sweeten it With Social ElementsMake your webinar a social event. We already mentioned the importance of creating a Twitter hashtag to give attendees a centralized way to connect about the content you’re presenting. But don’t just leave it at that. In addition to your presenter(s), be sure to assign a moderator who can manage the discussions, live tweet key points, answer attendee questions, prompt others for their experiences, and encourage engagement. Furthermore, share links to your presenter(s)’ social networking accounts so attendees can connect with and ask questions post-webinar.And social media participation doesn’t have to be limited just to Twitter. Get creative. If another network makes more sense for your audience, brainstorm ways to integrate that as well.7) Make it Convenient and AccessibleJust because your webinar is scheduled for 1 p.m. EST, doesn’t mean that everybody will be able to attend during that specific time slot. Consider that some people may live in a different time zone, have a meeting scheduled, or another commitment in place.When planning, strive for easy accessibility and flexibility by offering options, such as multiple times of day, on-demand access, or iTunes streaming. Varying formats lets people participate when it’s convenient to them — and when they can give you their full, undivided attention. Futhermore, by recording your live webinar and offering an archived version, you’ll be creating a more long-term lead generation asset that can be accessed long after your live event ends.What are you doing to make your webinars compelling and valuable for attendees? Have you attended any standout webinars that took a unique approach to online education?This is a guest contribution from Paul Roetzer (@paulroetzer), the CEO of PR 20/20, a Cleveland-based inbound marketing agency. He is the author of The Marketing Agency Blueprint (Wiley, December 2011) and the creator of Marketing Agency Insider, a hub for marketing agency resources and education. Originally published Oct 16, 2012 4:30:00 PM, updated October 14 2019 Topics: Webinars Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Education Marketing Segmentation has many benefits, especially when attracting prospective students to your school’s programs. The more personalized and tailored your email messaging is, the higher success your email campaigns will have.Let’s talk specifics, though. Segmentation helps you impact critical email metrics, seeing improvements like:Increased open ratesHigher email relevanceLower opt-out/unsubscribe ratesBetter deliverabilityIncrease applicants and enrollmentEven HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends.Get the Right DataSegmentation is only successful if you have accurate data from which to segment your lists. This requires you to find or ask for this information via your website’s landing page forms, or via a survey of your current contacts. When you offer a downloadable content asset and require a form to be filled out, make sure you consider including questions around data you want to segment on, such as:City or country of originIntended area of studyEstimated enrollment yearIf they are currently enrolled in a schoolIf they intend to play a sportThese are just examples of form fields you might consider to get your brain going — customize your form fields based on what you need — and what information your readers are willing to offer.Create Prospective Student SegmentsThen you need to figure out how you are going to segment your contacts. If you’re concentrating your marketing efforts on increasing your prospective students and enrollment, whether your school is serving K-12 or higher education, these are some suggested segments you should consider targeting.Local StudentsLocal students can be those in the surrounding towns of your school, or those in the same state. This segmentation is important because the concerns and questions for local students and parents will be much different than those that are out of state. If you’re a higher-ed institution, tuition will also be different for in-state students.If you’re a K-12 school, commuting and upcoming events will be useful information for those looking to enroll their children in your school. Tailoring this content to those that know the area or the state will make them feel special and connected to the school close to them. You can tailor both your email marketing and your blog content to attract locals, if that is one of your target personas.Saint Leo University offers a great example of this kind of customization, example of which I’ll weave throughout this post. Check out the campus tour call-to-action they offer on their homepage:Domestic, Non-Local StudentsThese are students that are in your same country, but not in the same state as your school. These students and parents will be less familiar with the area around your school, as well as the nearby cities. Providing content to familiarize them with the area, as well as information that those nearby can easily access with a campus trip — like a virtual tour or pictures of the campus — will be important. They will also be more likely to be looking at other schools around the country, so identifying comparable schools that they may look at as well as yours (and comparing the benefits of yours to those schools) is great content to share with that particular segment.InternationalIf your school enrolls international students often, tailor your content to the concerns and questions of those students and parents. If you have exchange programs or special tuition information, for instance, make sure to include that information in your communications. You could even create a guide to your school for students that speak different languages.Segmenting your site and your email communications in this way will make it easier for international students to find the information they need. For instance, Saint Leos offers a virtual tour of their campus, something anyone can take advantage of, but makes an international student’s decision-marketing process far easier:You can also invite current international students to tell their stories of attending your school. Connecting prospective students and parents and current students is a great way for them to get real insight into attending your school.Transfer StudentsIf your offer a transfer program for students currently enrolled in other schools, they will be looking for information on how the process works and what similar programs you offer to those that they are currently studying in. Asking for more information on contact request forms is appropriate since these students will be looking for specific information in return, including what programs they’re looking to enroll in, what courses they’ve already taken, and when they are looking to transfer.AthletesStudent athletes will want as much information about your athletic programs as they can get. Simply asking your contacts if they are looking to play sport and if so, which one, can give you the information you need to create and deliver appropriately targeted content. You can then tailor your email content to updates about your current team’s performances, your training programs, and schedules for upcoming tryouts.If they are also in studying in the area of sports and fitness, provide information around courses you offer around sports medicine, physical therapy, etc. Again, Saint Leo has a ton of information on all their atheltic teams on their website, targeting those prospective student athletes:Graduate StudentsIf your school offers graduate-level degrees, this is another area to focus on for segmentation. Including information on your website and writing articles for them on your blog is important. But when you beginning to share information via email, you want to make sure you are nurturing them with content tailored to the area of study they are considering, including business, law, nursing, medical, and so on. This content will most likely be tailored to just students looking to apply, so you don’t need to think of the concerns of parents.How has your school seen suggest with segmentation — via email, via smart content on your website, or elsewhere? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published May 6, 2014 4:00:00 PM, updated February 01 2017
As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers.That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is completely free and accessible through its platform.YouTube’s video editor is an extremely basic editing tool, but it can still let you trim clips out of any part of your video, so read on to learn how to chop up your videos right in the video platform.Download a Free 30-Day Planner for Your Business YouTube Channel.How to Use YouTube’s Video Editor1. Sign in to YouTube Studio2. On the left side bar, click “Videos”3. In “Uploads”, click the thumbnail of the video you want to edit.4. In the left sidebar, click “Editor”.5. Trim the beginning or end of your video.If you want to trim the beginning or end of your video, select “Trim”, which is right next to your video’s timer and right above your timeline panel.Next, you’ll see a blue and white line on the sides of your timeline panel. Drag them to chop off parts of the beginning or end of your rough cut that you don’t want to include in your final version. Click “Preview” to view your edited video, and if it looks good, press “Save”.6. Trim clips out of the middle of your video.If you want to trim a certain clip out of the middle of your video, select “Trim”. Next, in your timeline panel, click the beginning of the clip that you’d like to trim out and press “Split”Then, in your timeline panel, click the end of the clip that you’d like to trim out and press “Split” again.Finally, click on the blue line at either the beginning or end of your clip and drag it to the other side to trim it out of your video. Click “Preview” to view your edited video, and if it looks good, press “Save”.7. Add an End Screen to your video.If you want to give your viewers the option to watch a related video, playlist, or subscribe to your channel at the end of your video, click “ADD AN END SCREEN” in your timeline panel.You can either create an End Screen from scratch or choose from five End Screen templates.If you’d like to use a more robust video editing software when editing your YouTube videos, check out our post on five of the best YouTube video editor alternatives. Topics: Originally published Aug 5, 2019 8:00:00 AM, updated October 30 2019 Youtube Marketing Don’t forget to share this post!
Europa League runners-up Arsenal and semi-finalists Eintracht Frankfurt were grouped together in the draw for this season’s competition, which was held in Monaco on Friday.Frankfurt and Arsenal, who lost to winners Chelsea in the semis and final respectively last season, were joined by Belgian side Standard Liege and Portugal’s Vitoria SC in Group F.Manchester United, winners of the competition in 2017, will have a lot of travelling to do to Eastern Europe after being drawn alongside Kazakhstan side Astana, Serbia’s Partizan Belgrade and Dutch side AZ Alkmaar.Sevilla, who won a hat-trick of titles between 2014 and 2016, were drawn in an easier group with Apoel Nicosia (Cyprus), Qarabag (Azerbaijan) and F91 Dudelange (Luxembourg).Wolverhampton Wanderers, who went through three rounds of qualifying to reach the group stage, were drawn with Turkish side Besiktas, Portugal’s Braga and Slovakia’s Slovan Bratislava.Steven Gerrard’s Rangers, who were handed another partial stadium ban on Friday for fans’ racist behaviour, drew Portugal’s Porto, Switzerland’s Young Boys and Dutch side Feyenoord while Scottish rivals Celtic drew Italy’s Lazio, France’s Rennes and Romania’s CFR Cluj.Former Chelsea forward Eden Hazard, who moved to Real Madrid in the close season, was named the Europa League player of the year for the 2018-19 campaign after he led the London side to the final, where he scored twice in the 4-1 win over Arsenal.Also Read | Watch: Cristiano Ronaldo says he hopes to have dinner date with Lionel Messi in futureAlso see:advertisement
Organisers of Japan’s Formula One Grand Prix have cancelled all practice and qualifying sessions scheduled for Saturday due to the approach of Typhoon Hagibis.Originally scheduled to take place at 3 p.m. on Saturday (0600 GMT), the hour-long qualifying session that decides the grid order for the race will now be held at 10 a.m. (0100 GMT) on Sunday, a revised schedule issued by organisers showed.The final practice session, which would normally take place before qualifying, will not be held. The race will go ahead as planned at 2:10 p.m. (0510 GMT) on Sunday.Formula One’s governing body, the FIA, said it agreed with the decision taken by the race promoters and the Japanese Automobile Federation (JAF).”FIA and Formula One support this decision in the interest of safety for the spectators, competitors and everyone at the Suzuka Circuit,” it said in a statement.The circuit would be closed to the public and the media on Saturday, it added.Typhoon Hagibis, categorised as a ‘super-typhoon’, is predicted to be one of the most violent to hit the region in recent years and is expected to strike the Tokyo area this weekend.It has already forced the cancellation of two rugby World Cup matches.Formula One races at the Suzuka circuit, located about 300 kilometres to the southwest of Tokyo.The 2014 edition of the race was held in the wet with rain from the approaching Typhoon Phanfone drenching the track. An accident during the race caused the death of driver Jules Bianchi.Qualifying for the race in 2004 and 2010 was also postponed to Sunday due storms.advertisementAlso Read | Need to finish in top-10 by 2028 Olympics or else I’ll be a failure as Sports Minister: RijijuAlso See:
To finish a marathon, you’d have to run all of 42.195 km. While this can be daunting for most, the distance is now passé for some. In ultrarunning, the definition of endurance has been stretched to new extremes. In August, three ultrarunners set a new benchmark. They ran a staggering,To finish a marathon, you’d have to run all of 42.195 km. While this can be daunting for most, the distance is now passé for some. In ultrarunning, the definition of endurance has been stretched to new extremes. In August, three ultrarunners set a new benchmark. They ran a staggering 555 km at the 10th edition of La Ultra, overcoming the thin air of Ladakh and climbing over 17,400 ft on five occasions.One of the finishers was Ashish Kasodekar from Pune. The 48-year-old, who runs a travel company, worked double shifts to pull off a weekly mileage of about 160 km: “It wasn’t enough, but races like these are more of a mental game. And it’s vital to pay attention to nutrition and recovery.” To endure the long and winding distance, and to suffer nature’s tribulations, conserving the body is key. From freezing blizzards and extreme heat to rollercoaster trails of dust, sand and gravel, runners prepare for the worst. It explains why, at times, the gear in tow seems like a walk-in wardrobe, ready for anything thrown at them. Rest and sleep are vital to keep hallucinations at bay.”Every race is different. What I learnt from the last one may not be applicable for the next. Over time, you realise you are mostly competing with yourself,” says Amit Kumar, who started running in ultras in 2018, but had taken up running when he joined the Indian navy decades ago. As part of training, it isn’t uncommon to experiment with things outside of running, such as meditation. “You have to break down the total distance into smaller units; only then is it possible to finish such races,” says Dr Rajat Chauhan, a sports medicine doctor and race director of La Ultra.advertisement Though an Indian team has been competing abroad for the past few years, most runners in India are running only part-time for now. Ultrarunner Lt Cdr Abhinav Jha, for instance, works with the special forces in the navy, but had represented India at the IAU (International Association of Ultrarunners) 100 km World Championships held last year in Croatia. “I was selected in the team on the basis of my performance at the Kuching Ultra, but had to spend my own money to go to Malaysia,” he says.Most, however, swear they line up at the start line to spiritually connect with themselves. “It’s like a rebirth of sorts. These challenges make me very humble,” says Nischint Katoch, who still looks forward to the battering handed out by the brutal Solang SkyUltra, even after having run every edition. For Katoch and others, there is no real finish line.
Transfers Chelsea January transfer news: All the latest rumours ahead of winter window Goal Last updated 1 year ago 23:15 1/1/18 FacebookTwitterRedditcopy Comments(1) Getty Transfers Chelsea Premier League Goal summarises the biggest transfer talk involving Chelsea as Antonio Conte looks to build on his title success in his second season in charge MAN UTD IN TALKS FOR PSG STARManchester United have opened talks with Paris Saint-Germain regarding a potential deal for Lucas Moura, according to Le 10 Sport .The Brazilian winger has barely featured for PSG this season and agreed personal terms with Chinese side Beijing Guoan in early December . Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player However, that deal has yet to be completed amid reports Lucas is holding out for a move to a major European club.Chelsea had previously shown an interest in the 25-year-old, but now United have made an approach, although any offer for Lucas is expected to be below PSG’s valuation of the player.MADRID TO CALL OFF HAZARD PURSUITReal Madrid is set to call off their pursuit of Chelsea attacker Eden Hazard according to Marca.Instead, Zinedine Zidane is planning on giving a chance to 23-year-old Marco Asensio as the club believes adding the Belgian would further hinder the Spaniard’s development.In fact, the report states belief from the directors in Asensio is so high, they have stopped any further attempts to sign Hazard.MADRID TO SMASH TRANSFER RECORD FOR HAZARDReal Madrid are getting ready a £120 million offer to pry Eden Hazard from Chelsea according to the Sun.The offer, which would break the British transfer record, is part of an attempt to pressure Chelsea into selling the attacker with two and a half years left on his deal.If Chelsea wait until Hazard has a year left on his contract, his value would drastically drop.BARCELONA PLOT CHRISTENSEN BIDBarcelona are considering a bid for Chelsea defender Andreas Christensen, according to the Daily Mirror.The centre-back has usurped David Luiz as one of Antonio Conte’s most trusted lieutenants, and Ernesto Valverde is in the market to sign a world-class central defender.Barca have been monitoring Christensen since his ascent into the first team, and are keen to lure him away, with the Blues set to offer him a new deal to ward off any potential interest.CHELSEA TO RETURN FOR BARKLEYChelsea are ready to make another move for Everton midfielder Ross Barkley, report the Telegraph.The Blues missed out on the England international on the final day of the summer transfer window and instead signed Leicester’s Danny Drinkwater for £35 million.Antonio Conte has not been put off, however, and the Chelsea board are set to sanction the move for Barkley once the winter window opens.CHELSEA WATCH PORTO LEFT-BACKChelsea are watching Porto left-back Alex Telles with a view to an approach in the January transfer window, reports A Bola.Antonio Conte has been looking for extra options at left-back and has long been pursuing Juventus’ Brazil international Alex Sandro.However, Conte has now dispatched his scouts to check on Alex Sandro’s compatriot Telles, who has been impressing for Porto.PL RIVALS SCOUT ROCHDALE TEENAGERChelsea and Manchester United have made enquiries about Rochdale’s 14-year-old defender Luke Matheson, according to ESPN.Matheson has been watched by scouts from Chelsea and United recently as the Premier League giants look to make a move for the right-back.BUTLAND TO OPT FOR ANFIELDStoke goalkeeper Jack Butland favours a move to Liverpool over a switch to Chelsea, reports Football.London.The England international is a £30 million target for both clubs, and Jurgen Klopp is poised to pip Antonio Conte to his signature.CHELSEA EYE JANUARY BARKLEY DEALChelsea are looking to bring in Ross Barkley from Everton in the January transfer window, according to The Independent.The midfielder turned down a switch to Stamford Bridge in the summer but Antonio Conte is confident he will now get his man and will try again when the window reopens.Tottenham have also been tracking Barkley although are apparently more inclined to wait until the summer and attempt to sign him on a free transfer.HAZARD REJECTED CHELSEA DEAL FOR REAL MOVEEden Hazard rejected a contract extension at Chelsea, according to his father, who says his son is holding out for a Real Madrid transfer.”What I can reveal about Eden is that he refused a contract extension,” Thierry Hazard told Le Soir. “This was so that, if necessary, he could follow the interest of the Real, whom he could see himself playing for.Read the full story right here on Goal!COURTOIS TO COMMIT TO CHELSEAChelsea remain confident that they can agree a new long-term contract with Thibaut Courtois and fend off interest from Real Madrid, claims The Mirror .The Belgian goalkeeper has been heavily linked with a move to Spain, but he is to be offered a five-year extension at Stamford Bridge.COURTOIS TELLS MADRID HE WANTS MOVEThibaut Courtois’s camp have informed Real Madrid that the player is very keen to join them, according to AS .The Chelsea goalkeeper’s current deal at Stamford Bridge expires in 18 months’ time, with Madrid having given a favourable response to the interest from Courtois’s side.Sevilla’s Sergio Rico and Atletico Madrid’s Jan Oblak are apparently top of Antonio Conte’s list should Courtois leave the Blues.PL CLUBS EYEING CARRASCOPremier League sides have been alerted after Atletico Madrid manager Diego Simeone gave the go-ahead for the club to sell winger Yannick Carrasco, according to AS .Both Manchester United and Chelsea have been heavily linked with the Belgium international in recent months, with Carrasco’s contract boasting an £86 million release clause.Both Nicolas Gaitan and Luciano Vietto are also understood to be on the transfer list.LUCAS MOURA LINKED WITH CHELSEALucas Moura has emerged as a potential transfer target for Chelsea this January, reports Buzz Sport .The Brazilian has been frozen out of Paris Saint-Germain’s plans, and is keen to seal a move away. And he would be an interesting choice for the Blues should Willian choose to move to China.MUSONDA WANTED ON LOAN BY BETIS AGAINReal Betis are considering a move to sign Chelsea attacker Charly Musonda on loan for a second time, according to AS .Musonda previously spent 12 months on loan at Betis before returning to Chelsea in January this year and he recently signed a new contract at Stamford Bridge until 2022 .He will make a late decision on whether to go out on loan again in the New Year, with Betis considering a move for Musonda as they look to improve their attacking options.ARSENAL & CHELSEA TRACK BURNLEY STARBurnley defender James Tarkowski is being closely monitored by top four rivals Arsenal and Chelsea, according to the Daily Star .The £30 million-rated centre-back has been a key figure in Burnley’s success this season, with Sean Dyche’s men having only conceded 15 goals – fewer than Arsenal, Liverpool and Tottenham.COURTOIS TO BECOME WORLD’S BEST-PAID KEEPERThibaut Courtois will become the best-paid goalkeeper in world football, if he signs a new contract at Chelsea, claims the Daily Telegraph .Chelsea are determined to keep hold of Courtois, who is out of contract in the summer of 2019 and has regularly been linked with a move to Real Madrid.Courtois is set to be offered a new deal by Chelsea which will see his wages eclipse the £200,000 a week being earned by Manchester United keeper David de Gea.CONTE MAKES BONUCCI CONTACTChelsea manager Antonio Conte has been in touch with Leonardo Bonucci amid reports the defender is unhappy at AC Milan, according to Tuttosport .Bonucci only joined Milan in the summer in a shock €40 million deal from Juventus, but is already looking for a way out due to the club’s poor form this season.He has previously been a target for Manchester City, while Conte wanted to sign the centre-half when he took over as Chelsea boss in 2016.Conte has been back in touch with Bonucci and the Italy international is willing to link up with his old coach next season, wherever the current Blues boss is managing.PSG TO MAKE €170M MILINKOVIC-SAVIC BIDParis Saint-Germain are ready to pay €170 million to sign Lazio midfielder Sergej Milinkovic-Savic, reports Corriere dello Sport .Milinkovic-Savic has enjoyed an impressive season for Lazio, and has already attracted interest from Premier League rivals Chelsea, Manchester City and Manchester United, along with Barcelona.The 22-year-old has insisted he is happy at Lazio , but PSG could test both the player and Serie A club’s resolve with a mammoth bid.CHELSEA OWNER TO VETO HAZARD TO MAN UTD MOVEWhile Jose Mourinho hopes for a reunion with Eden Hazard, Chelsea owner Roman Abramovich may prevent such a move from happening, according to Don Balon .United is preparing an offer of €100 million euros to trump Real Madrid, but the Blues owner has no desire to sell his star man to a direct rival.
TV ratings for OU and OSU football telecasts are down significantly since 2013, the highest-rated season in recent years. Early kickoffs and FS1 telecasts have hindered the school’s ratings. OSU’s average rating in kickoffs before noon this season, excluding Bedlam, was 12.7. The Cowboys’ four FS1 telecasts averaged just 11.4. FS1, which launched in August 2013, is in fewer homes than ESPN and ESPN2 and is generally not competitive with those networks in the ratings. [NewsOK]The Thunder also likely play a role here (you only have so much screen time in you, right?), but this will also be part of the narrative when The Ringer publishes a 16,000-word oral history of the Big 12’s demise in eight years.Kansas on Thanksgiving?Berry Tramel notes that while all the 2017 Big 12 games are currently slated on Saturdays, some of them could potentially be moved, including OSU-Kansas.The Nov. 25 games that could be moved a day earlier, to Thanksgiving Friday, are West Virginia at OU, Kansas at OSU, Baylor at TCU, Iowa State at Kansas State and Texas Tech at Texas. The Longhorns for many years have reestablished their tradition of playing on Thanksgiving night or Thanksgiving Friday. [NewsOK]Sitting for four hours in the freezing cold the day after Thanksgiving to watch OSU-Kansas?Colorado DC hired to OregonColorado is losing the leader of its best unit right before the bowl game.Leavitt joined Mike MacIntyre’s Colorado staff before the 2015 season. In MacIntyre’s first two seasons at Colorado, the Buffaloes had gone 6-18 and allowed 38.6 points per game. Then Leavitt showed up to fix the defense, and his presence paid dividends right away. [CBS Sports]Also, this is nuts.How great a job did Jim Leavitt do at CU? Buffs ranked No. 8 in fewest yds per play. 2 years ago, before Leavitt arrived, CU ranked No. 120.— Bruce Feldman (@BruceFeldmanCFB) December 14, 2016Highlights from last night.More PFBSpencer Sanders junior highlights.More Stuff I’m ReadingEvan McMullin on the Keeping it 1600 pod was great … A look at OSU’s early enrollees … Five thoughts on OSU’s win over APB … Notebook on the APB game … OSU jumps to No. 21 in 2017 basketball recruiting rankings. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Where does Vegas rank Oklahoma State?Barely in the top 25.While analytics certainly affects the betting markets in 2016, the closing spreads also consider a vast array of subjective knowledge about football. People who invest in the betting markets watch football and make the appropriate adjustments. This inclusion of subjective knowledge is most interesting in evaluating teams like Penn State who have greatly exceeded their preseason expectation. We’ll see how the Nittany Lions rank below. [Football Study Hall]Vegas also has Penn State at No. 20. I vote that we start using this method to determine our playoff teams because why not?OU’s prioritiesAn evisceration.Do I think David Boren hates women? No. Do I think Joe Castiglione hates women? Bob Stoops? No and no. But they’re doing a damn poor job of showing people how they really feel. Instead, they’re sending a message to all women that is so clear it might as well be on the giant new video board everyone is so proud of. We. Don’t. Care. [OU Daily]I still think Mike Gundy booting Tyreek as soon as he found out the details is one of his most underrated great moves.The Best Big 12 performances of 2016No. 5 on the list is Mason Rudolph against WVU.This wasn’t Rudolph’s highest-graded game, or even his second-highest. But it makes it this high on the list because of the opponent. West Virginia was unbeaten going into this game and had gotten that record by shutting down opponents’ passing attacks. All Rudolph did was go 26-for-32 on aimed passes for 286 yards and three touchdowns in leading his team to a 37-20 victory. He didn’t make a single dangerous pass all game. In fact, of those 32 aimed throws he was only downgraded on a single one, missing in front of his receiver. He picked apart the Mountaineers when they blitzed him, completing 12-of-17 passes for 130 yards and all three touchdowns. [PFF]I would have ranked his Kansas State game ahead of this, but he was pretty awesome on Homecoming.TV Unkind to Bedlam foesSome pretty startling numbers here for OSU and OU.