IPL 2017: Rising Pune Supergiant look to return to winning ways against Delhi Daredevils

first_imgRising Pune Supergiant will have an opportunity to get back to the winning ways when the Steve Smith-led franchise takes on Delhi Daredevils in an Indian Premier League 2017 match at home on Tuesday. (More IPL News)Pune had a mixed start to their current IPL campaign, handsomely winning their opener against Mumbai Indians before going down to Kings XI Punjab in their second match.Delhi, on the other hand, will have their task cut out after having narrowly lost their maiden tie against Royal Challengers Bangalore by 15 runs.The Daredevils lacked the spark in their batting having failed to chase 158 against RCB, with youngster Rishabh Pant emerging the lone bright spot for the side, scoring 57 runs, two days after losing his father. (IPL 2017: MS Dhoni shows off his dancing skills, Ben Stokes watches on)The top order comprising the domestic trio of Aditya Tare, Karun Nair and Sanju Samson fumbled while opener Sam Billings failed to provide the fiery start expected from him.All-rounders Carlos Brathwaite and Chris Morris, too flunked with the willow, when the team needed them the most. (Rishabh Pant showed a lot of courage, says Delhi Daredevils skipper Zaheer Khan)Pune however, will have to be cautious dealing with the Daredevils’ bowling, which is spoilt for choice in the pace department.Led by the experienced Zaheer Khan, Daredevils bowlers were right on their money against RCB. Both Zaheer (2/31), Morris (3/21) and Pat Cummins (1/29) were impressive with the new ball, while domestic season’s highest wicket taker, left-arm spinner Shahbaz Nadeem (1/13) shone in the middle overs.advertisementWith South African quick Kasigo Rabada and Mohammed Shami warming the bench, the side looks a formidable unit against any opposition.On the other hand, the hosts will bank on their batting prowess to take them home. With the likes of in-form skipper Steve Smith, Ajinkya Rahane, Ben Stokes, Mahendra Singh Dhoni and Manoj Tiwary in their ranks, batting is considered the strongest aspect for the Pune side.Rahane, Smith and Stokes have been amongst the runs in the first two matches but they will be worried about the form of opener Mayank Agarwal and Dhoni in particular. (Rishabh Pant overcomes personal grief to slam classy fifty)The home side’s bowlers, meanwhile, will still be licking their wounds after the onslaught from the Kings XI duo of Glenn Maxwell and David Miller.While Pune can boast of South African leg-spinner Imran Tahir’s brilliance in the middle overs, their main headache will be the opening and the death overs with the likes of Ashoke Dinda, Daniel Christian and Stokes (the costliest buy of this year’s IPL), being hammered all over the park.Teams:Rising Pune Supergiant: Steve Smith (Captain), Mahendra Singh Dhoni (WK), Ajinkya Rahane, Ben Stokes, Faf du Plessis, Usman Khawaja, Manoj Tiwary, Mayank Agarwal, Ankit Sharma, Baba Aparajith, Ankush Bains, Rajat Bhatia, Deepak Chahar, Rahul Chahar, Daniel Christian, Ashok Dinda, Lockie Ferguson, Jaskaran Singh, Saurabh Kumar, Milind Tandon, Jaydev Unadkat, Adam Zampa.Delhi Daredevils: Zaheer Khan (Captain), Mohammad Shami, Shahbaz Nadeem, Jayant Yadav, Amit Mishra, Shreyas Iyer, Sanju Samson, Karun Nair, Rishabh Pant (WK), CV Milind, Khaleel Ahmed, Pratyush Singh, Murugan Ashwin, Aditya Tare, Shashank Singh, Ankit Bawne, Navdeep Saini, Corey Anderson, Angelo Mathews, Pat Cummins, Kagiso Rabada, Chris Morris, Carlos Brathwaite, Sam Billings, Ben Hilfenhaus.last_img read more

360i Creates “The Longest Dance Move”

first_imgAt our annual holiday event this year, we wanted to put a new spin on standard party photography – and so, “The Longest Dance Move” was born.We invited everyone at the party to bust a move on a small photography set in the venue space. We spent the first hour of the party rapidly photographing hundreds of employees dance in succession. People were encouraged to dance however they liked, with just one condition: their moves had to start in the same exact fashion the previous person’s move had ended.The effect – after some quick and crafty editing from our photographer and creative team – was a single continuous dance move.The big surprise: it was displayed for the last hour of the party on a digital billboard across the street.Credits:Miami Ad School Creative Interns:Andy SchwitterDhiya ChoudaryFerdi RodriguezKeri TanKyung Wan KangMina MikhaelMeghan GallagherMax PilwatPhilip HovensjöWestley TaylorCCO: Adam KerjPhotography: Gary He / Insider Imageslast_img read more

5 Ways a Bill Reminder Can Save Your Hide

first_imgThe average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Storylast_img read more

8 DIY Face Masks That Will Give You The Gorgeous Skin Of Your Dreams

first_imgThe Recipe:2 tablespoons of honey2 tablespoons of avocado2 tablespoon of olive oil1 mashed mangoMix all the ingredients together. Leave on for 15 minutes and then remove with a warm cloth.Why It Works: “Honey is great because it is hydrating without risking a breakout,” says Joanna Vargas, celebrity facialist and founder of Joanna Vargas Salon and Skincare Collection. “Avocado is loaded with omega-3 fatty acids and B vitamins, which are incredible for your lymphatic system and restoring the skin’s lipid layer.” The mashed mango helps brighten the skin, since it’s packed with vitamin C, while the olive oil softens. Olive oil is also an anti-inflammatory that reverses the signs of sun damage. 2 FOR COMBINATION SKIN: TRIPLE-ACTION TURMERIC MASK The Recipe:1 tablespoon of honey10 drops of rosehip seed oil1/4 of a ripe avocadoCombine all the ingredients together in a food processor (this helps smooth out the avocado). Rinse the mask off after five minutes.Why It Works: “Rosehip seed oil improves skin texture and strengthens cellular walls, and the avocado is moisturizing and calming to the skin,” says Hewett. With the extra boost of moisturizing honey, you have a thirst-quenching mask perfect for dry skin.7 FOR DULL SKIN: PAPAYA GREEK YOGURT MASK The Recipe:One grated white potatoOne grated cucumberA few drops of rose water1/4 teaspoon of turmericBlend ingredients together and rinse after 10 minutes. Use a cloth to help make sure you get all the grated veggies off your face.Why It Works: Like turmeric, Hamdan says that potatoes are anti-inflammatory. “Potatoes have been applied to bruises and wounds for centuries,” she says. Meanwhile, “cucumbers have a great toning effect, are hydrating to the skin, and are rich in Vitamin C.”5 FOR DULL SKIN: COFFEE TURMERIC MASK The Recipe:1 tablespoon of instant or ground coffee1 tablespoon of powdered turmeric1 tablespoon of Greek yogurtMix together. Apply it all over your face, making sure to put it under the eye area as well. Leave the mask on for 20 minutes before removing it with a warm, damp towel.Why It Works: “The coffee in this mask is full of caffeine and antioxidants. Caffeine reduces inflammation, which includes puffy eyes, while the antioxidants will give a nice glow to the skin,” says Athena Hewett, esthetician and founder of Monastery. As for as the other ingredients? Turmeric is full of brightening vitamin C and the yogurt is filled with lactic acid AHA that smooths the skin.6 FOR DRY SKIN: HONEY ROSEHIP AVOCADO MASK The Recipe:1 tablespoon of finely ground espresso beans1 tablespoon of honey1 1/2 teaspoon of aloe gel2 1/4 teaspoon of fresh lemon juice (optional)Blend the coffee grounds and honey together until a paste forms. Add in the aloe gel and lemon juice until everything is well combined (if you sensitive or redness-prone skin, skip the lemon juice). Very gently apply the mask to your face. Leave it on for 10 minutes before washing off.Why It Works: “The caffeine in the coffee naturally tightens the skin while also gently exfoliating,” says Winard. “Additionally, the aloe helps calms inflammation.”Source 3 FOR OILY SKIN: MATCHA MASK The Recipe:1/4 cup cooked, plain oatmeal1/4 teaspoon matcha powder1/2 teaspoon of honeyStir the ingredients together and then squeeze in fresh lemon juice, mixing until you get the right consistency for a mask. Apply the mixture to clean skin for 10 minutes. Once the time is up, wet your hands and begin massaging skin to create a light exfoliation before rinsing. Remember: If you have active acne, be extra gentle when exfoliating.Why It Works: “Matcha is a superfood and has powerful antioxidants,” says Lamees Hamdan, M.D., founder and CEO of Shiffa. She likes applying this mask in the morning for an antioxidant boost during the day. This mask may also help reduce your skin’s sebum production.4 FOR CONGESTED SKIN: POTATO TURMERIC MASK The Recipe:1 tablespoon of organic Greek yogurt1 teaspoon of honey1/2 teaspoon turmeric1 teaspoon aloeCombine all the ingredients together and apply for 10 minutes.Why It Works: “I call this a triple-action mask because it is anti-bacterial, anti-inflammatory, and super hydrating,” explains Vargas. “Honey and aloe are natural antiseptics, great for keeping your skin clear. Turmeric is the anti-inflammatory, and organic Greek yogurt will boost your skin’s hydration.” The recipe:2 tablespoons of ripe, mashed papaya1 tablespoon of full-fat plain yogurtMix the papaya and yogurt together and then apply it to a clean face, neck, and décolleté in gentle, upward-sweeping motions. Leave the mask on for three to 10 minutes, depending on your skin’s sensitivity. Wash off with tepid water and follow with toner and facial moisturizer.Why It Works: “Papaya is high in vitamin C and a protein-dissolving enzyme called papain, so this mask is perfect for creating smooth, clear skin,” explains Rachel Winard, founder of Soapwalla. “Try halving the amount of papaya if you have sensitive skin or redness.”8 FOR EXFOLIATION: COFFEE MASK Keeping up with the all the fun face masks out there is harder than keeping up with the Kardashians. How do you try them all (and get all their glow-inducing benefits) without going totally broke?Enter DIY face masks. Tweak what you use to suit your skin’s needs that day (dry, oily, flaky) without buying a ton of different products. Your credit card will thank you! To show you how it’s done, four natural skin experts share their favorite at-home recipes below.1 FOR DRY SKIN: HONEY-AVOCADO MASKlast_img read more

India to host West Indies for 2 Tests, 5 ODIs & 3 T20Is from October 4

first_imgIndia’s home series against West Indies will begin with a Test match at Rajkot on October 4. The home series will begin a week after the completion of the Asia Cup.West Indies will play 2 Tests, 5 ODIs & 3 T20Is on their tour of India, which will culminate on November 11.”The Board of Control for Cricket in India (BCCI) and the West Indies Cricket Board (WICB) announce the schedule for the forthcoming home series against West Indies set to be played from October 4 to November 11, 2018. India will play 2 Tests, 5 ODIs & 3 T20Is during this tenure,” BCCI secretary Amitabh Choudhary said in a release.The opening Test will be held at Rajkot from October 4 to 8, followed by the second Test from October 12 to 16 at Hyderabad.BCCI announces fixtures for home series against West Indies.#TeamIndia will play 2 Tests, 5 ODIs & 3 T20Is during this tenure.Full details here – https://t.co/cNFmBdqjvL #INDvWI pic.twitter.com/etVMdIpferBCCI (@BCCI) September 4, 2018The five-match ODI series will begin on October 21 at Guwahati, followed by the second ODI on October 24th at Indore and third ODI at Pune on October 27th. The final two one-dayers will be held at Mumbai and Thiruvananthapuram on October 29th and November 1.The one-dayers will be followed by the three T20 Internationals to be held at Kolkata (November 4), Lucknow (November 6) and Chennai (November 11).The Indian team is currently playing against England in the five-match Test series where they are lagging 1-3 after the fourth Test. The final Test begins on Friday at London.advertisementIndia sans Virat Kohli will then play the Asia Cup to be held from September 15 to September 28, featuring Bangladesh, Sri Lanka, Pakistan, Afghanistan and a qualifier.India vs West Indies:1st Test – October 4-8, Rajkot2nd Test – October 12-16, Hyderabad1st ODI – October 21, Guwahati2nd ODI – October 24, Indore3rd ODI – October 27, Pune4rth ODI – October 29, Mumbai5th ODI – November 1, Thiruvananthapuram1st T20I – November 4, Kolkata2nd T20I – November 6, Lucknow3rd T20I – November 11, Chennai.last_img read more

What Your Traditional Marketing Education Didn’t Teach You About Marketing Today

first_img Originally published May 15, 2013 9:00:00 AM, updated May 23 2017 Inbound Marketing Education Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting.Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising — all of which are interesting topics and core to the history and relevance of modern marketing. But (isn’t there always a but?) … Today’s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch. As a result, most classically trained marketers are lacking some critical skills required in today’s marketing word. In this post, we’ll explore how marketing has changed — and what’s missing from traditional marketing curriculums. And luckily, today we’re announcing our new Inbound Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. Old School: Smile and Dial for Media CoverageOscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” On some level, that’s the fundamental principle of public relations — to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content. While the end goal of public relations hasn’t changed, the tactics used, mediums leveraged, and patterns of communications have fundamentally shifted.Public Relations 101 used to be all about the art and science of press releases and effective pitch emails. Marketers were taught to load as many gobbledygook words like “unique” and “first ever” and “launch” into headlines and then charm, cajole, and convince reporters to tell their story in a positive way using a combination of press releases, pitch documents, and phone calls. In addition, aspiring PR pros were taught to tailor the release to the few, not the many. Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well.Moreover, PR professionals wielded considerable power in the sense that if journalists wanted to interact with their customers, executives, or analysts, they were responsible for facilitating that interaction, so marketing education focused on making the most of those opportunities. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them.New School: Got a Story? Share It With the Many, Not the FewSimilar to the shift that’s transpired in the sales world (wherein the buyer now has access to customer reviews and other commentary about your brand with a quick Google search), journalists rarely have to pass through media relations professionals to get the information they want or need to craft a story. On one hand, this seems like bad news in the sense that it’s harder and harder to control the messages leaving your company’s door, but it also provides a unique opportunity: Marketers should no longer focus their press releases and content toward a few select reporters, but it’s actually a huge opportunity for marketers who are armed and ready to share their news with the world.21st century marketers need to have the skills to develop, edit, format, create, and promote effective content that shares the brand’s core messages in a manner that’s remarkable. In that regard, press releases are no longer about winning over the hearts and minds of six key reporters, but rather about telling a compelling story to the world and promoting it via every relevant medium available, from your blog to your social channels to press outreach and events.Lesson Learned: Take David Meerman Scott’s advice: Ditch what he calls “Ye Olde Press Release” and focus instead on creating blog posts, press releases, infographics, and social media posts that convey your brand’s core messages to buyers, media, investors, evangelists, and customers alike.Old School: Work With Great Designers to Create Your Ads and LogoMarketers and consumers alike recognized the importance of a distinctive logo (if you’re skeptical, read about the uproar Gap created when they altered their logo). However, marketers were typically trained to develop creative briefs, project manage logo design and refinement, and draft the core messages for an advertising campaign, while the visual storytelling and execution were typically left to a designer or agency to draft and return for feedback.Two challenges emerged from this dynamic between marketers and designers. The first was that marketers developed briefs chock full of aspirational language, which designers were then supposed to comprehend and convert into reality. Second, design was very rarely tied to key performance indicators. Both of these challenges converged into one greater problem: logo designs, advertising executions, and brand standards were often relegated to subjective metrics, and there was a distinct gap between marketing strategy, execution, and feedback.In addition, waiting until your project was 90% complete before including design meant that often the message and execution simply didn’t make sense to the consumer, so significant money, time, and energy were wasted for a project whose end result didn’t move the needle on consumer awareness, brand loyalty, or purchase behavior. Marketing courses espoused the importance of a strong logo and building your brand through paid advertising, de-emphasizing the importance of design and medium within the process, many times at the expense of valuable input and user experience insight that impacts the final product. Although it’s certainly true that your logo, brand marks, standards, and advertising play a critical role in your brand perception, the design paradigm is changing fundamentally, and we as marketers need to adjust accordingly.New School: Design and Build for a Visual WorldA great logo is critical, but if that’s where your design expertise starts and stops, your marketing is in trouble. As design expert Walter Landor notes, “products are made in the factory, but brands are created in the mind” — so it’s more important than ever that your brand interactions are highly visual, lovable, differentiated, and memorable to survive and thrive as a 21st century marketer.To illustrate just how important design is in modern marketing, consider the following: 40% of people respond better to visual information than plain text, and publishers who use infographics grow in traffic an average of 12% more than those who don’. In addition, posts with videos attract 3 times more inbound links than plain text posts,  and in just one month after the introduction of visual content in Facebook Timelines for brands, engagement increased 65%As a result, marketers need to start with the finish line in mind, and garner enough knowledge to execute visual design concepts themselves or enough context around the mediums they leverage to give constructive, specific feedback to their user experience and design teams. Consumers don’t care how many hours you spent designing and testing your logo, or what your CEO thinks of its blue gradient. They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond.Lesson Learned: Attracting and delighting prospects, customers, and leads begins with highly visual and easily digestible interactions, so design simply cannot be an afterthought. Today’s marketers need to understand the various channels they leverage to interact with prospects (from social media channels, to their blog, to TV or radio) and develop the expertise, understanding, and vernacular necessary to create and/or help edit visual materials.Old School: Guess Which Content Your Audience Will LoveIn the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators. The emergence of Nielsen data made advertising efforts slightly more measurable, but they were at best an estimate and typically came back a minimum of one week after the ads actually ran. Marketers would capture successes in campaigns launched, estimated viewership for each ad, and subjective comments from consumers, executives, and colleagues alike.With the emergence of digital advertising, targeting became significantly easier, particularly given that Google AdWords and other channels allowed you to target on multiple variables and keywords and adjust your buy in real time based on the interactions to date. Many marketers were even taught to go the extra mile, developing buyer personas and customizing campaigns and outreach around the perceived needs of specific segments of their customer base. That was a huge step, but still many marketers were focused on clickthrough rates and cost-per-click versus tying their marketing efforts back to core metrics such as the rate targeted individuals converted into customers and the return on investment specific to each campaign.Fundamentally, whether you were spending to conduct a focus group, create an ad, outsource messaging, or test a user experience, measurement almost always came either after a campaign ran or just before it went out the door. On both occasions, companies expended significant labor time and energy on an effort before they received any measurable feedback on its success rate. Marketers were taught to spend first, then solve for the variables involved, one of many factors which resulted in marketers being perceived as more focused on “arts and crafts” than business metrics.New School: Know Which Content Your Audience Will LoveToday’s marketing happens in real time, and marketers have more tools than ever to access, analyze, and act upon metrics than ever. To that end, it’s not only imperative that aspiring marketers learn how to walk the walk and talk the talk on the marketing metrics that matter, but also that they learn from and act on data on a daily, not annual, basis.Here are some examples of how today’s marketers can evolve from the guessing game of the past to today’s more accurate, metrics-driven approach:A/B testing each email so contacts always receives the highest-performing email possibleConducting ongoing polls in social media channels to facilitate lovable feedback in real time versus waiting to facilitate focus groups or customer interviewsCustomizing calls-to-action based on where an individual is in the buying cycle to optimize for resultsInvesting more time and energy into social media channels that are the highest performing for the business in terms of revenue and customersTerminating paid campaigns that aren’t delivering ROIToday, the focus on measurement need also apply to a marketer’s content creation approach. While a television ad could take months to fund, develop, produce, edit, and place, marketers can develop and publish smaller pieces of content like blog posts and ebooks, which are inexpensive to create, and require a relatively low investment of time and resources. In addition to the relative ease of developing short-form content, marketers can also leverage the analytics from that content to inform future efforts, replacing guesswork about what appeals to each of their personas with real data about what resonates with prospects — which can ultimately be used to improve their marketing programs. The bottom line is that no company can pay their bills with Nielsen data, Facebook Likes, or retweets, so it’s imperative that marketers not only know but also act on the data that matters most to their business. To fulfill this promise, marketers need to understand, align, and deliver upon core business metrics (such as the cost of customer acquisition and lifetime value of a customer) and be tactical and technologically savvy enough to optimize on the fly. Measurement and alignment are often the greatest hurdle for marketers, which is why getting a little extra help from our expert inbound marketing professors can be useful for beginners and advanced marketers alike. Lesson Learned: Marketers need to learn what numbers matter most to their company and develop a plan for every channel and campaign accordingly. Moreover, it’s no longer enough just to capture data and adjust after you’ve completed a large promotional campaign — marketers must always be measuring so they can constantly adapt and optimize for results and efficiency.Old School: Build and Deliver Upon a Major CampaignThe crowning achievement for many marketing and communications students has historically been developing a campaign of their own to launch a product, announce a service, or drive awareness for a brand new business unit. The concept was simple: Every marketer has to juggle multiple priorities, messages, mediums, and team members, so the campaign was the ultimate way to leverage every asset available to make a big splash in awareness or impact.While there is little question that these projects effectively simulate the fact that marketers at every company wear many hats, the fundamental premise of a campaign is rooted in old school marketing. Consider this: Marketers used to learn they should heavily front load their advertising buy to ensure their target audience saw it — and time the press release, ad unveiling, and events strategy around that initial bump in awareness and engagement with prospects. All that is great in a world without modern technology, but now think about your own life: How often do you watch your favorite shows with commercials in real time? For many people, the answer is rarely — if ever. In fact, a recent study by Motorola Mobility showed that 68% of DVR owners use the device explicitly to skip commercials, and that American forget to watch 41% of the shows they DVR.In addition, campaigns have historically been built around rented assets. Running a back-to-school campaign? Plan on paying extra for the keywords that matter most to you because getting to moms in that critical time window is going to cost you. Launching a product at the Consumer Electronics Show? You’re going to have to work extra hard to break through the clutter in social media and earned media to share your story. Campaigns were built upon an outbound model of advertising whereby marketers “rent” eyeballs from Google AdWords, TV networks, blogs, or newspapers, and each of those entities charges a premium for highly contested marketing real estate, so campaigns are also typically an expensive way to do business.New School: Continuous Engagement Outranks CampaignsThe reality is that the way in which consumers live, work, and interact with technology isn’t organized around your campaign schedule. Your prospects, leads, and customers leverage social media, Google, and other channels to research products, provide feedback, complain about customer service, and solicit recommendations every day. Very few — if any — consumers sit around waiting for your next campaign to launch to buy a product.As a result, it’s imperative that today’s marketing campaigns be continuous versus campaign-based. Eric Wheeler wrote an obituary for ad campaigns in Ad Age that correctly noted, “It’s no longer about‘the campaign.’” Rather, it’s about understanding the social influence of your own loyal customers. What are these people interested in, what are they actually buying, and how can they be turned into a word-of-mouth marketing powerhouse?” The first step in this shift is building ownable assets over time versus always paying for rented space that your competitors have equal access to. Your blog, YouTube channel, Twitter account, Facebook Page, LinkedIn Company Page, and website are all valuable real estate just waiting to increase in value over time, so today’s marketing must focus on leveraging those owned assets to differentiate yourself from competitors, meaningfully engage consumers, and ultimately, build an audience of evangelists, fans, friends, and followers that can consume your content, engage with your brand, and share your messages with their social networks as well.Lesson Learned: Continuous is the new campaign. Unless you’re Apple, the chances that someone is waiting to make a purchase based on your next unveiling or campaign launch is exceptionally low, so don’t wait for campaigns to interact with your audience. Instead, build ownable assets over time to help you attract, convert, close, and delight prospects, leads, and customers. They’ll thank you, and your marketing budget will too.There’s an old adage that everyone in any organization thinks he or she is a marketer because all it takes is an opinion and some creativity and you’re set to go. The reality is quite different: 21st century  marketers are expected to deliver measurable results, demonstrate continuous engagement, produce, disseminate, and promote exceptional and relevant content, and ultimately contribute to the bottom line of their business. While many textbooks will tell you otherwise, the reality is that today’s marketers need a remarkable combination of skills, know-how, and business savvy, and each of us needs to adapt and grow accordingly.In a month filled with graduation ceremonies worldwide, it’s only appropriate that today celebrates the official launch of HubSpot’s free, on-demand Inbound Marketing Certification program. We’ll also be offering two in-person certification programs at the INBOUND conference in August. Learn more or sign up for either here.last_img read more

I’m Not You, You’re Not Me. So Why Do We Have the Same Internet?

first_img Topics: Fab is a fast-growing ecommerce company that made its name running daily flash sales. But this week the New York-based e-tailer announced a pretty big change: from now on Fab will drop the flash sales and instead enable its members to “follow what you love,” and only get information about things they care about. Moreover, “We’ll personalize your Fab experience on-site based on what you follow,” CEO Jason Goldberg announced in a blog post.The idea is to put users in control, enabling them to choose what kinds of things they’ll hear about and where they will get that information — mobile, email, onsite, etc. In other words: my Fab will be different from your Fab, which will be different from your best friend’s Fab.To each his or her own is the new motto of the internet. Everywhere you look, in every corner of every industry, companies are looking for ways to create products and experiences that are personalized and customized. “Context” has become the umbrella term, and for internet companies it has become the new Holy Grail.Just last week I met with a top executive at a Silicon Valley tech company whose engineers are working on what he calls “a contextual operating system.” One example of what this could do: when you’re sitting in a conference room with a bunch of people, your phone would know where it was, and who else was in the room with you. Your phone would know when it was in your pocket, and when it was out on the table, and could behave differently depending on where it is.The Age of ContextFab’s decision to double down on customization and personalization could become a model for others, including the news business, says Ranjan Roy, the co-founder of Informerly, a news site that tracks the ecommerce industry. “How come when I go to the NY Times homepage, except for a tiny `Recommended for You’ section way below the fold, I see the same articles as everyone else?” Roy wonders in a blog post titled, “Fab.com and the Future of News.”Maybe someday my New York Times will be different from your New York Times. We already see glimmers of this today. My Amazon.com homepage is not the same as yours, for example. Tech pundits Robert Scoble and Shel Israel are working on a book called “The Age of Context,” which they also believe is right around the corner and will represent a “transformative tsunami, one which will change work and life.”The ability to deliver personalized experiences in the context of who someone is, where they are, what they’re doing, when they’re doing it, and even why they’re doing it, will also force companies to rethink and reinvent their approach to marketing.This is a subject near and dear to our hearts at HubSpot, not only as it relates to our ecommerce solutions but also to the overall HubSpot product. Check out this video from last year’s INBOUND conference where our CEO, Brian Halligan, talked about using content to pull people toward your brand, and then using context to deliver an experience that’s tailored to their interests. (Skip to the 12:00 minute mark.)Says Halligan: “The way I think about the next six years of inbound marketing is if we use content to pull people in, pull people into our website, pull people into our front door, the next phase of inbound marketing is how do you use context to pull people through the funnel.” That was a year ago. You’ll hear even more about context from Halligan at this year’s INBOUND.The Filter BubbleA world that’s completely tailored to your interests could have some drawbacks, of course, chief among them the so-called “filter bubble” where people end up getting isolated by algorithms that only show them what they want to see. Thus conservatives get one kind of news, and liberals get another, that kind of thing. And sheltering people from viewpoints and opinions that differ from their own is a recipe for isolation.From a marketing and ecommerce perspective the filter bubble presents an analogous drawback, which is that you lose out on serendipity, the experience of discovering things outside your set of self-declared interests. Sites like Amazon are great at doing the “If you liked that, then you’ll probably also like this” kind of comparison. It’s wonderful, but it also can have a narrowing effect.But fear not. Techies are already aware of this, and working on ways to address it. What would be really great is a dashboard that lets people dial in how much or how little serendipity they want. After the Age of Content, and the Age of Context, maybe we could call this the Age of Control.How much personalization do you want — as a marketer, and as a consumer? Originally published Jul 17, 2013 2:00:00 PM, updated February 01 2017 Personalization in Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

From SRK’s Wankhede ban to spot fixing fiasco: 5 IPL controversies that rocked the league

first_imgThe Indian Premier League (IPL) is the perfect mix of cricket and entertainment. While fans get to witness their favourite stars in action, the league also provides the ultimate platform for youngsters to impress the national selectors. These apart, there has been one more constant with the cash-rich league — its controversies.Be it the “Slap Gate” in the opening season or “Spot-fixing fiasco” in 2013, there has not been a year which has not been marred by controversies, since its inception.Also Read | From Slap Gate to Lalit Modi sacking: 4 IPL controversies that shocked fansIn this part, IANS takes a look at the major episodes that have rocked the league from 2012 to 2015:1. 2012: SRK gets banned from Wankhede Shah Rukh Khan was banned by the Mumbai Cricket Association for five years (Photo: PTI)Involved in an altercation with the security guards at the Wankhede Stadium after a game between Kolkata Knight Riders and Mumbai Indians, KKR co-owner Shah Rukh Khan was banned by the Mumbai Cricket Association for five years and denied entry into the stadium.While officials said that SRK had abused some of the guards and officials, the superstar had refuted saying he had only tried to protect his family who had gone to watch the game.2. 2012: Luke Pomersbach arrested over molestation charge A US woman filed a case of molestation against the Royal Challengers Bangalore player Luke Pomersbach (Photo: PTI)The Australian player was arrested after a US woman filed a case of molestation against the Royal Challengers Bangalore player. He was suspended pending enquiry by the franchise.advertisementBut the woman who had also blamed him of beating up her fiance, withdrew the case and the player was let off.3. 2013: Spot-fixing fiasco rocks league S Sreesanth, Ajit Chandila and Ankeet Chavan were arrested by the Delhi Police for the spot fixing fiasco (Photo: PTI)This year will always be remembered for the arrest of S. Sreesanth, Ajit Chandila and Ankeet Chavan by the Delhi Police for their involvement in fixing matches.CSK team principle Gurunath Meiyappan was also suspected of being involved in betting and former BCCI president had to step aside for his son-in-law’s (Meiyappan) role in the whole fiasco.The face of Board of Control for Cricket in India (BCCI) changed forever with this as the Mudgal panel did the initial investigation and handed over its report to the Supreme Court.The apex court then appointed the Lodha panel to look into the situation and propose necessary changes. Six years on, the BCCI is still looking to emerge from what has been the darkest phase in its history.4. 2014: Preity Zinta-Ness Wadia fight Things turned ugly between Preity Zinta and Ness Wadia when they got into a fight in 2014 at the Wankhede stadium (Photo: Reuters)The news of their official split had come in 2013 when the actress said that they were just friends and partners in the Kings XI Punjab team.But things went from cordial to ugly in 2014 when during a game at the Wankhede Stadium Wadia allegedly threatened her with dire consequences and also abused her in front of others.Preity filed a complaint as soon as the IPL got over that season. Wadia though had claimed that the allegation were baseless.5. 2015: Kohli breaks BCCI guideline Virat Kohli was let off with a verbal warning for speaking to future wife Anushka Sharma while a match was on (Photo: AP)It was a game between Royal Challengers Bangalore and Delhi Daredevils at the M Chinnaswamy Stadium in Bengaluru when a rain break saw Virat Kohli and Yuvraj Singh engaging in a conversation with Kohli’s future wife actress Anushka Sharma as the latter had come to watch the game.As per the anti-corruption rules of the Indian cricket board, players aren’t allowed to speak to outsiders during a game. He was let off with a verbal warning.Also Read | Mankading controversy erupts in IPL: Is it fair to call R Ashwin a cheat?Also Read | IPL no-ball controversy: Cricketing fraternity slams umpiring blooperAlso Read | IPL 2019: England cricket stars slam R Ashwin after he Mankads Jos ButtlerAlso Watch | Umpire fails to spot no-ball as MI beat RCB under controversial circumstanceslast_img read more

Samsung Galaxy A9 with quad cameras, 3,800mAh battery launched

first_imgSamsung on Thursday officially announced the 2018 Galaxy A9 smartphone. The main highlight of this new Galaxy A device is that it is the world’s first smartphone to sport four cameras on the back. The Galaxy A9 (2018) brings a quad-camera system that includes a wide-angle lens and a telephoto lens. The device also touts and attractive design language with a gradient colour scheme on the back and a tall AMOLED display up front, among other things.The Galaxy A9 has been priced at 599 euros (approx Rs 51,300). The Galaxy A9 will go on sale sometime in November in the UK and Europe. Samsung is yet to announce when the phone will make its way to India.Samsung Galaxy A9 (2018) specificationsThe Galaxy A9 sports a 6.3-inch FHD+ (1080×2160) Super AMOLED display with Always-On support. The metal frame is sandwiched between glass on the front and back. The rear panel notably gets a gradient colour scheme similar to phones like the Honor 10 and Huawei P20. This gradient design will be offered in Bubble Pink, Lemonade Blue and Caviar Black colours when it goes on sale.The Galaxy A9 is powered by an octa-core chipset, but the nature of this processor is still unknown. Based on recent reports, it could be a Snapdragon 660 SoC. This will be paired with 6GB of RAM and some markets will also get an 8GB RAM variant. Both memory options will offer 128GB of internal storage with support for expandability up to 512GB via microSD card. The device houses a 3,800mAh battery with fast charge support via USB Type-C. Unlike the Galaxy A7 which has a side fingerprint sensor, the Galaxy A9 gets a rear-mounted fingerprint sensor. The device also supports facial recognition as well.advertisementThe highlight of course is the quad cameras on the back of the new Galaxy A9. This setup includes a 24MP main sensor with f/1.7 aperture, an 8MP 120-degree ultra wide-angle lens with f/2.4 aperture, a 10MP telephoto lens with 2x optical zoom and a 5MP depth sensor. Most of the sensors on board are similar to the recent Galaxy A7, with the only addition being the zoom lens. This also includes a 24MP front-facing sensor. The front camera on the Galaxy A9 also supports Selfie Focus mode.Samsung wants to offer you a variety of ways to capture a photograph on one device. The camera app will let you switch between the regular sensor to a wide angle sensor with just a tap or switch between 2X optical zoom lens and depth sensor without needing additional third-party accessories. The camera also gets an AI scene optimised feature that will recognise your environment and automatically adjust the setting to capture the best photo.ALSO READ: Samsung Galaxy A7 triple cameras: Wide-angle lens sees allSamsung has lately been trying to bring some innovation to its Galaxy A series in an effort to up the attractiveness of its mid-range smartphones. Recently, the company launched the Galaxy A7, which brings a triple camera setup. The Galaxy A9 now takes things up a sensor, but we will have to see whether the four-camera system is actually a game changer and will make to future Galaxy flagship devices as well.Disclaimer: The reporter’s travel and stay for this event in Kuala Lumpur have been arranged by Samsung.last_img read more

How to Spell Words You Don’t Know: Techniques From Grammar Experts [Infographic]

first_imgEver wanted to write out a word, but realized you weren’t quiiite sure how to spell it? We all face this challenge every once in a while, and the internet — or autocorrect — isn’t always there to save the day.This is when we need to put ourselves in the shoes of a spelling bee contestant. When they’re up on stage and encounter a word they don’t know how to spell, what do they do?To help you sharpen your skills, we teamed up with the folks at Market Domination Media to create an infographic that explores four helpful techniques for spelling words you don’t know. Check them out, practice them, and soon you’ll be spelling new words correctly the first time — every time.Download 6 Free Blog Post Templates Now288Save 288SaveShare this Image On Your Site read more

7 Simple Survival Rules for First-Time Managers

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing agencies across the U.S. are in the midst of a revenue boom. In 2015, agency revenue increased 6.5% to a record $46.8 billion. This means more hiring, more promotions, and more new leaders trying to find their footing in the challenging agency landscape.Taking on a new position of power can be a massive adrenaline rush, but the excitement can sometimes get overshadowed by feelings of inadequacy and panic. Did the agency make a hiring mistake? Can you actually handle this new responsibility?Just know that you’re far from alone.Being exposed as incompetent is actually the number one fear of executives worldwide.Especially in the early stages of your new position, it can seem like an endless battle to push through those uncomfortable feelings. These seven survival tips can help you build your confidence and succeed early as a new leader.7 Rules to Help New Managers Succeed1) Don’t get hung up on your own perceptions of how you’re doing.This is not to say that you should be recklessly unconcerned with your own performance, but you shouldn’t be obsessed with it. In fact, falling too hard into what psychologists call a performance mindset often means getting stuck in a cycle of feeling inadequate and limited by your own failures.When you magnify your shortcomings and allow them to cripple your confidence, you forget that you’re capable of improvement. And when that happens, you actually stop trying to get better.Instead of letting your own performance dominate your thoughts and drive you completely crazy, why not put your energy into actually learning the ropes of your new gig? What you see as shortcomings and fixed flaws are actually just opportunities to get better, as cheesy as that might sound at first.This all just requires a simple mindset change: View each challenging task as a chance to improve on a skill, rather than something that might set you up to fail.2) Check your ego at the door.When a promotion suddenly places you above colleagues who were your peers, things can understandably get a little awkward. You want to prove that you deserve your newfound position of influence, but it’s important to remember that your new title doesn’t automatically come with instant leadership qualities and respect.The best thing you can do is approach your new role with a humble attitude, a learning mindset, and an open mind. You were promoted because your company’s higher-ups saw potential in you, but that doesn’t mean you know everything or that everyone below you somehow knows less. In fact, the best leaders understand that they aren’t always the smartest person in the room.Keeping your ego under control will help people respect you more, and it will take off some of the pressure you put on yourself to always perform optimally. It’s not your job to always have the correct answer or the perfect foolproof plan; it’s your job to bring out the best in those around you.3) Give yourself a frank self-evaluation.Before you can begin to truly thrive in your new role, you need to take stock of where your leadership skills currently stand. Most people think they have a better understanding of their own abilities than they actually do, and this can be a big problem for new leaders. In self-evaluations, people tend to “overestimate what they can accomplish and overvalue what they’ve already accomplished.”So how can you overcome this unconscious bias and take a good hard look at your skill level? Start by asking yourself what aspects of your new role seem the most unnatural to you. Avoid passing judgement on yourself. Identifying where you feel insecure or less confident is an effective way to get a better understanding of the boundaries of your comfort zone and where you need to improve.4) Approach everything like a beginner.Zen teacher Shunryu Suzuki famously wrote, “In the beginner’s mind there are many possibilities, in the expert’s mind there are few.”If you approach your new role with the assumption that you’re already an expert, you unconsciously close yourself off to new learning opportunities. You’re letting your established beliefs derail any chance to absorb new information that could make you much better at your job, just because you feel threatened.Having the mindset of a beginner in a new leadership position is especially important as it allows you to remain eager, open, and receptive to new information. Being a successful leader hinges on being able to put your preconceived notions aside in the face of facts or people who challenge assumed information.5) Figure out what type of leader you want to be.As a new leader, you might feel like you suffer from a lack of clear direction. You have a list of responsibilities that need to be fulfilled, but no one is standing over your shoulder telling you exactly how you’re supposed to do it. This can be a scary realization, but it’s useful to keep in mind that you’re not the first person to go through this, and you can leverage the experiences of others who came before you.Identify a leader at your agency whom you admire, and ask yourself what qualities make them such an enviable leader. Consider asking them to coffee or lunch to pick their brain and discuss the challenges they overcame early on in their tenure.Having a mentor can be a valuable asset as you begin to navigate your new role. Their experience can help quell your early jitters and remind you that you aren’t alone in the obstacles you face.Just remember that at the end of the day, a mentor is a general role model, not an exact version of who you need to become to be successful. Use their advice to develop your own leadership style as you progress and learn what works and what doesn’t.6) Understand that the big picture isn’t just about you — it’s about your team.It’s easy to forget in the midst of your own transition that your new team is undergoing a transition as well: They’re getting used to a new leader who they may not be very familiar with.Don’t try to force your authority. Give your new team the opportunity to get to know you and adapt without pressure. If possible, set up one-on-one meetings with your team members as soon as possible to learn more about their individual responsibilities, their concerns for the future, and what they need from you to be successful.Plan a group lunch or outing to get to know the team as a whole, and take the time to formally introduce yourself. Share the typical information about your background and experience, but avoid reading off a laundry list of accomplishments. This can make you seem inaccessible.Instead, show some vulnerability: Discuss the areas where you think you can learn more from your new team. They’ll see you as someone who is willing to take feedback and learn for the benefit of the company.7) Lean into the discomfort.Maybe leadership job descriptions should all tack on this bullet point: “Must be comfortable being uncomfortable.” By the very nature of their position, leaders are dropped into uncomfortable situations on a daily basis. Whether it’s giving tough feedback, making cutbacks, or standing by unpopular decisions, get used to it — it’s now part of your profession.But being uncomfortable is, well … really uncomfortable. We’re wired to shy away from situations that make us feel overwhelmingly awkward or disliked. Part of growing into a leadership role is learning to manage discomfort and do what’s needed for the agency — even when you’d rather hide under your desk.To strengthen your tolerance for discomfort, try rehearsing or writing down conversations you know have the potential to get awkward. And remember that having uncomfortable conversations is a lot like jumping into a pool of freezing water: If you keep standing on the edge, you’ll build up the jump in your head and only psych yourself out. Sometimes, you just need to take the plunge. Management Advice Topics: Originally published Aug 10, 2016 5:00:00 AM, updated July 28 2017last_img read more

9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate

first_img Topics: In the fairytale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home.Nowadays, you probably don’t experience too many lost-in-the-wood experiences, but I’m willing to bet you’ve felt frustratingly disoriented on poorly designed websites.Free Download: 77 Examples of Brilliant Web Design In website design, breadcrumb navigation is a way to show your users their location and how they got there (similar to Hansel’s breadcrumbs). It also helps users find higher-level pages faster if they landed on your site from search or a deep link.What is breadcrumb navigation?Breadcrumb navigation is a way for users to visualize their location on a website. It’s a secondary navigation bar that typically appears as horizontal text links, separated by the “greater than” symbol (>). Breadcrumb navigation improves the findability of your landing pages, and helps users reach higher-level pages faster if they initially found your site from search or a deep link.Jakob Nielsen, co-founder of the Nielsen Norman Group, has been recommending breadcrumb navigation since 1995, and makes a strong point for them: “All that breadcrumbs do is make it easier for users to move around the site, assuming its content and overall structure make sense. That’s sufficient contribution for something that takes up only one line in the design.”If your business’s website is multi-layered, you might consider implementing breadcrumb navigation to make your site easier to navigate. However, like any design element, there’s a right and wrong way of doing it. Here, we’ll explore nine tips and examples to ensure you’re creating the most effective breadcrumb navigation for your users.Breadcrumb Navigation Tips and Examples1. Only use breadcrumb navigation if it makes sense for your site’s structure.Breadcrumb navigation has a linear structure, so you only want to use it if it makes sense with your website’s hierarchy. If you have lower-level pages that are accessible from different landing pages, using breadcrumb navigation will only confuse readers who keep accessing the same pages from different starting points. Additionally, if your site is relatively simple, with only a few pages, you probably don’t need breadcrumb navigation.2. Don’t make your breadcrumb navigation too large.Your breadcrumb navigation is a secondary tool to your primary navigation bar, so it shouldn’t be too large or prominent on the page. For instance, on DHL’s website, their primary navigation bar is large and recognizable, with columns like “Express” “Parcel & eCommerce” “Logistics”, etc. Their breadcrumb navigation is the smaller section below that reads, “DHL Global | > Logistics | > Freight Transportation”. You don’t want your users to mistake your breadcrumb navigation as the primary navigation bar.3. Include the full navigational path in your breadcrumb navigation.I Googled “Elon University Non-Degree Students” to reach this landing page, but Elon is smart to include the full navigational path, including “Home” and “Admissions”. If you leave out certain levels, you’ll confuse users and the breadcrumb path won’t feel as helpful. Even if users didn’t begin on the homepage, you want to give them an easy way to explore your site from the beginning.4. Progress from highest level to lowest.It’s important your breadcrumb navigation reads left to right, with the closest link to the left being your homepage, and the closest link to the right being the user’s current page. A study by Nielsen Norman Group found users spend 80% of their time viewing the left half of a page and 20% viewing the right half, making a strong case for left-to-right design. Plus, the link closest to the left will appear as the beginning of the chain, so you want it to be your highest-level page.5. Keep your breadcrumb titles consistent with your page titles.To avoid confusion, you’ll want to remain consistent with your page and breadcrumb titles, particularly if you’re targeting certain keywords in those titles. You also want to clearly link your breadcrumb titles to the page. If the breadcrumb title doesn’t have a link, make it clear. Nestle effectively labels its breadcrumb titles to match the page titles. “Areas of impact & commitment”, for instance, reads the same in the breadcrumb navigation as it does on the page.Nestle also does a good job differentiating links from non-links with different colors — the links are blue, while the non-links remain gray.6. Get creative with design.The traditional breadcrumb navigation looks like this: Home > About Us > Careers. However, you don’t need to follow the traditional path if you feel a different design could appeal more to your audience, or look better on your site.For instance, Target uses breadcrumb navigation in their product pages (because who wouldn’t get lost in the virtual shoe section?), but uses “/” symbols and simple black and grey text. In this case, the subtle design variation makes sense for their site’s aesthetic.7. Keep it clean and uncluttered.Your breadcrumb navigation is simply an aid for the user, and ideally shouldn’t be noticed unless the user is looking for it. For this reason, you don’t want to clutter your breadcrumb navigation with unnecessary text.Eionet, for instance, could do without their “You are here” text. While meant to be helpful, the text clutters the page. With the right design, a breadcrumb navigation should be noticeable enough without an introduction.8. Consider which type of breadcrumb navigation makes the most sense for your site.There are a few different types of breadcrumbs you might use — location-based, attribute-based, and history-based. Location-based breadcrumbs show the user where they are in the site’s hierarchy. Attribute-based breadcrumbs show users which category their page falls into. Finally, history-based breadcrumbs show users the specific path they took to arrive at the current page.Bed Bath & Beyond uses attribute-based breadcrumb navigation to show users which category their product page falls under, so users can click back to “Kitchen” or “Small Appliances” to peruse similar items. This type of breadcrumb navigation is most effective for Bed Bath & Beyond customers. When you’re creating a breadcrumb navigation, consider what’s most useful for your site’s visitors.9. Know your audience.Best practices in breadcrumb navigation urge web designers to place the navigation at the top of the page — but Apple, one of the most valuable companies of all time, defies this logic by putting their breadcrumb navigation at the bottom of their site. Ultimately, it’s critical you know your audience. Apple’s customers are typically tech-savvy, and would likely find the navigation if they needed it. Consider your customers’ needs, and implement A/B testing if you’re unsure.Ultimately, breadcrumb navigation is an effective tool to make your site easier to navigate, but you want to follow design best practices to ensure you’re leveraging the tool’s helpfulness. For additional UX advice, check out “The Ultimate Guide to UX Design”.  User Experience Don’t forget to share this post! Originally published Sep 20, 2018 6:00:00 AM, updated September 05 2019last_img read more

What Are SOPs & How Do You Write Good Ones?

first_img1. Create a list of processesTo begin, come up with an in-depth list of functions employees perform for their jobs that need SOPs. Some departments that could benefit from SOPs include finance, legal, HR, customer service, and IT. Think about those jobs that have a strict protocol; where not missing one step is vital.For example, a new public relations professional would need to know the processes of writing press releases and securing press for their company. This is a great reason for creating an SOP.2. Format your processYou can get creative with how you present SOPs. As long as they are easy to understand, there are no bounds to how a workflow can be created. The most widely seen SOP formats include: Step-by-step documents, workflow diagrams, organizational charts, detailed instructions, and checklists.What kind of format would the public relations professional best receive their SOP? Most likely a workflow diagram. This would allow them to see why they must complete one step in order to get to the next. From writing the headline at the top to including correct hyperlinks, every step would be clearly notated.3. CommunicateMake sure the process you write is accurate. Talk to the employees who will be using it every day. Ask for their feedback and advice. If they can provide useful edits or tips that would make the SOP easier to understand, include them.For example, a reliable source for an SOP on how to write a solid press release would likely be a senior publicist or manager at the company3. WriteWrite the SOP by using the method that works best for your situation. Think about who you’re writing the SOP for and how the information will best be presented. This is also a good time to figure out who will be responsible for updating the SOP as needed.A public relations professional would most likely benefit from an SOP about how to write press releases that give specific directions about format. For example, “Paragraph one must be 50-60 words introducing the album, the band, and their concept for the record cycle,” and “Paragraph two must be 30-40 words and include short descriptions of 2-3 songs.”4. ImplementationSOPs should be updated at least once a year after implementation. They should always reflect the needs of the organization at that time. Maintaining them is important so employees always have the most up-to-date information about what’s expected from their day-to-day.SOPs aren’t the quickest or shortest guides to write. But they can become a time-consuming project. Software can help speed up the writing process, and we’ve rounded up a couple of superstars:(was a little unsure about the formatting for the list) Topics: Best SOP Software iPaas A good SOP is clearly worded and easy to read. Well-written SOPs have steps that are short and simple and are usually presented in a flow chart or clearly labeled document.Image Source: Process.itIf you’ve never written an SOP before, take a look at how to write a great one. Originally published Oct 4, 2019 4:00:00 AM, updated October 04 2019 1. TrelloPrice: Free, $10 a month for Business Class Subscription, $20.83 per 100 users per monthTrello is a scheduling tool that allows its users to see their collaboration using “cards,” that are like virtual sticky notes for each board. Trello can be used for organization; from editorial calendars to SOPs.Image Source: TrelloWe like Trello for its ease of having all documents in one place. If you scroll through this Office Management board, you can see a list of responsibilities for certain employees. 2. HubSpot workflows Price: Included with Marketing, Service, and Sales Service Hubs with Professional and Enterprise subscriptions.HubSpot’s CRM includes the workflows tool, which allows users to use marketing automation technology within their business. Workflows turn actions and/or commands into customizable flow charts.Image Source: HubSpotWe like the workflows tool for SOPs because it has the option to write out lists into a visual chart.3. EvernotePrice: Free plan, then $7.99 per month for Evernote Premium, and $14.99 for Evernote Business. Evernote is a popular note-taking app that lets you do a lot more than take organized notes. It offers numerous organization, collaboration, and administration functions. The app also has a number of templates, including one for SOPs.Image Source: EvernoteWe like Evernote because of the compatibility with different operating systems and organization capability. 4. Pipefy Price: Free plan, then $9 per month for Professional Plan, $18 per month for Business Plan, and contact-based for Enterprise PlanPipefy offers resources and tools for process management. Choose from an assortment of templates (seriously, there are so many), most of which are offered for free. There are a number of SOP templates that specify your organization’s needs, such as “Team Member Onboarding.”Image Source: PipefyWe love Pipefy because of its abundance of templates available and easy-to-understand template titles. 5. SweetProcess Price: 14-day free trial, then $82.50 per month for a team of 20 members, plus $4.17 for each additional user. SOP writing is SweetProcess’ main jam. Their tagline is, “Who said writing SOPs have to be painful?” so you can guarantee an easy-to-follow experience.Image Source: SweetProcessFor more free inspiration, check out HubSpot’s section of easy-to-use templates. Trello HubSpot workflows Evernote Pipefy SweetProcesscenter_img Imagine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations. To fulfill this request, you probably had to learn a series of actions already set in place. That series of actions is called a standard operating procedure (SOP), and they help to routinize job functions.Receive a 12-month marketing plan in less than 10 minutes with the help of our free generator.  A standard operating procedure (SOP) is a step-by-step list of instructions detailing how to execute a routine procedure. SOPs are useful for communication and productivity. Managers can save time training new hires by sharing an SOP, and employees will always have a point of reference for step-by-step instructions on how to execute specific tasks. Create a list of processes Communicate Write Implement Standard Operating Procedure Don’t forget to share this post! How to Write an SOPlast_img read more

How to Process Negative Feedback Without Triggering a Stress Response [Infographic]

first_img Originally published Nov 4, 2019 7:00:00 AM, updated November 04 2019 Don’t forget to share this post! Topics: Employee feedback is an undoubtedly critical component of long-term career growth.In fact, 82% of employees want to receive feedback — regardless of if it’s positive or negative.Additionally, while it can be scary to receive feedback, particularly from your manager, it’s ultimately intended to help you become a better employee.However, that doesn’t mean it’s easy to receive. Despite what I know about the importance of feedback for growth, when I hear my manager say “You’ve been doing great, but … ” I still tense up.A stress response to negative feedback is completely natural, but that doesn’t mean it’s necessary. To help you receive negative feedback more open-mindedly, CashNetUSA put together the following infographic.Take a look to learn how to feel at-ease the next time your manager delivers constructive feedback.Click here to download leadership lessons from HubSpot founder Dharmesh Shah. Giving and Receiving Feedbacklast_img read more

Aubameyang was ‘mentally beaten’ by rumours

first_imgPierre-Emerick Aubameyang Aubameyang was ‘mentally beaten’ by transfer rumours, says Dortmund president Dom Farrell Last updated 1 year ago 22:58 12/28/17 FacebookTwitterRedditcopy Comments(1) Pierre-Emerick Aubameyang Getty Images Pierre-Emerick Aubameyang Borussia Dortmund Ousmane Dembélé Bundesliga Reinhard Rauball has sympathy with the striker after repeatedly being linked with an exit and says that Ousmane Dembele has the capacity to be “sly” Pierre-Emerick Aubameyang has struggled with the mental strain of being linked to blockbusting transfers, according to Borussia Dortmund president Reinhard Rauball.Gabon striker Aubameyang has previously been touted for a move from Signal Iduna Park to Real Madrid – speculation he has inflamed on more than one occasion – while the Bundesliga’s top scorer in 2016-17 was a reported target for AC Milan and pondered a switch to the Chinese Super League during the last transfer window.Despite mixed form for Dortmund overall this season and the departure of head coach Peter Bosz, the 28-year-old has starred again with 21 goals across 23 games in all competitions. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player “He has done well over the years and was even the Bundesliga top scorer,” Rauball told Kicker.”Auba is pleasant, funny, he laughs. That some days he was mentally beaten by the offers – you have to understand it if you know the numbers.”24 – @Aubameyang7 ( @BVB ) was involved in 24 goals (21 goals, 3 assists) in all comps 2017-18, the most of all #Bundesliga players. Precious. #OptAdvent pic.twitter.com/TQUC7wvf8F — OptaFranz (@OptaFranz) December 24, 2017 Rauball was less sympathetic towards Ousmane Dembele’s conduct before the France winger moved to Barcelona for an initial €105m in August.”I liked Dembele and I really regret that he is not at our club anymore,” he said of a player who went AWOL from Dortmund training in an attempt to force through his Barcelona transfer.”Dembele has something sly. He has another mentality to which we are not used to.”last_img read more

Detroit Lions Hire Hall of Fame Running Back Barry Sanders as Team Ambassador

first_imgBarry Sanders is making a return to the NFL.According to team president Rod Wood, the club is rehiring its Hall of Fame running back to serve as a fan liaison in a formal agreement, putting the legendary tailback back on the payroll nearly 18 years to the date after his retirement from the NFL.“We’ve thankfully, the last couple years, had an unofficial relationship with him,” Wood told the Detroit News. “This year, we formalized it. You described it well, it’s kind of a brand ambassador. He’ll be going on road trips, showing up for suite visits, he’ll be at the Taste of the Lions event, and just interacting with our fans on behalf of the team.”AdChoices广告“It’s a formal agreement. I worked with Barry and his agent to put something together that works for both of us. It’s not a football role. It’s more of a marketing, business role.”Sanders, now 49-years-old, was a world-class talent who spent 10 seasons with the Lions. Despite ending his career early, he is still the No. 3 rusher in NFL history with 15,269 yards, recording 1,000 yards per season in each of his 10 seasons in the league.Before taking his talents to the NFL, Sanders set the college football world on fire at OSU by setting 34 NCAA records in 1988. He went on to win the Heisman Trophy as a Cowboy that season after rushing for 2,628 yards and 37 touchdowns in what many — even his old head coach — call the greatest season by a college football player ever.“It’s obviously the greatest season any individual has had,” Pat Jones said in 2014. “Hell, maybe in any sport.” While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

8 days agoArsenal, Everton chasing Athletic Bilbao defender Unai Nunez

first_imgTagsTransfersAbout the authorPaul VegasShare the loveHave your say Arsenal, Everton chasing Athletic Bilbao defender Unai Nunezby Paul Vegas8 days agoSend to a friendShare the lovePremier League interest is growing in Athletic Bilbao defender Unai Nunez.Marca says Arsenal and Everton are keen on the 22-year-old Spaniard.The Gunners have already sent scouts to Athletic matches several times to watch Nunez this season.His contract with Bilbao runs to 2022. The deal includes in the amount of €30m. last_img read more

Glace Bay Office Closed for Repairs Due to Water Damage

first_imgThe Department of Community Services’s district office at Senators Place, Glace Bay, will be closed for clean-up and repairs Thursday, Jan. 2, and Friday, Jan. 3, due to water damage. The office is expected to re-open Monday, Jan. 6, once repairs are complete. Individuals and families requiring information on Employment Support and Income Assistance can contact the Sydney District Office at 902-563-3300. For Child Welfare inquiries, please contact 902-563-3400. Staff will be available to answer questions and provide support and assistance. The Glace Bay office provides Employment Support and Income Assistance to citizens in Glace Bay, Reserve, Dominion, Donkin, Morien, New Waterford and surrounding areas, as well as Child Welfare Foster Care and Children in Permanent Care services. -30-last_img read more

Otters long departure means koi can return to Vancouver Chinese garden

first_imgVANCOUVER — Koi are safe to swim again in the Dr. Sun Yat-Sen Classical Chinese Garden in Vancouver that was once a hunting ground for an elusive otter.Three adults and 344 juvenile ornamental koi were removed from the pond and kept at the Vancouver Aquarium last November after the otter began feasting on the expensive koi.It even killed a 50-year-old fish named Madonna, before it disappeared again, despite numerous attempts by staff to trap the animal.The koi that were removed were returned to the pond on Thursday, along with two other adults that had been donated.Vancouver Park Board chairman Stuart Mackinnon says the fate of the koi generated concern locally and internationally and he’s pleased to see the fish back in their home.Mackinnon says the garden staff have added steel plates to the park gates, deterring any other otters from getting inside.The garden closed for a week during the height of the otter’s destruction and the saga set off a storm on social media among those rooting for and against the otter.Koi embody positive connotations for many Asian cultures, from good luck to abundance and perseverance, and a statement from the garden says the fish are often an important and symbolic part of classical Chinese gardens.The Canadian Presslast_img read more