An ecommerce marketing cartoon. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Free Download: eCommerce Marketing eBook Originally published Jan 20, 2011 8:00:00 PM, updated July 03 2013 Ecommerce
2) Nike, Find Your GreatnessNike is one brand that’s totally nailed marketing to just about everyone. Pretty big feat, but they do it by finding things we can all relate to, and telling a story around it. This ad is the cream of the Nike crop, in my opinion, part of a campaign called “Find Your Greatness.” In these ads, Nike features regular people achieving amazing things. The point? Well, as they say in the ad, “Greatness is no more unique to us than breathing. We’re all capable of it.”This kid can run his heart out. What can you do?3) Apple, Think DifferentApple’s marketing and advertising is subject for much study among professionals, with Apple’s 1984 campaign topping the charts. But I want to focus on a different ad from them that I actually find more inspiring — the ad below that aired in 1997 as part of their “Think Different” campaign. “The idea was that the new Macintosh will give you power over your ideas, information, freedom of expression, and the ability to connect,” advertising aficionado and fellow HubSpotter Shannon Johnson shared with me. The ad challenges you to think differently, and through the lens of history, shows you how much you can accomplish by doing so.4) P&G, Thank You MomThe 2012 Olympics turned out some great commercials, but many people couldn’t stop talking about the “Thank You Mom” ad from P&G. It came with a simple warning from most … don’t watch without tissues. The ad shows the daily, often thankless work, moms do for their kids — getting their kid on the school bus, wrapping their kid’s feet when he’s injured, lugging ’em out of bed in the morning — and depicting how their support helped the featured Olympic athletes achieve their dreams. Take a look, and like I said, you might need a tissue Kleenex or two.5) Coca-Cola, Mean Joe GreeneThis one was shared by one of our partner agencies, Weidert Group, who reached a pretty wide consensus among its employees that Coke’s classic ad with Mean Joe Greene is one of the most inspiring ads they’ve ever seen. And when you look into the face of that kid — we all recognize that face — it’s hard not to agree. “It tells a story of hero worship, failure, and redemption that you can’t forget,” owner Greg Linnemanstons says. Take a look for yourself at the time-tested, inspiring 60-second spot. 8) Red Bull, Space JumpAs Steve Hall over at AdRants put it, sometimes, brands need to think bigger. (Yes, this is an exception to the VW rule.) When you watch this ad from Red Bull, you’ll see someone break a world record. That’s inspiring in and of itself. But the magnitude of the feat — jumping from outer space — and watching all the people involved celebrate upon his safe landing in the group’s shared success, is when the goose bumps really kick in. One of the greatest misconceptions about inbound marketers is that we hate advertisements. Quite the contrary. We hate bad advertisements (but who doesn’t?), and we dislike inefficient marketing & advertising budget expenditures. On the flip side of the same coin, we also love knowing where our money is being spent, and exactly how much ROI we’re going to get back from it.Now, I’m not sure exactly how the advertisements I’m about to show you justified their ROI — I don’t work there, I don’t know their goals, yadda yadda yadda. But I do know they are some amazing advertisements that these companies and their agencies put together. Why so amazing? Because in a short amount of time, they tell inspiring, transfixing, uplifting stories. These ads make you feel something, instead of just filling a 30- or 60-second time slot.So whether you’re in advertising yourself, or are interested in storytelling in any format and for any purpose, I think you’ll enjoy watching these ads. This is the stuff content creators of all sorts strive to reach with every piece they push out — and it’s not easy. Enjoy your morning dose of inspiration!The Most Inspiring Commercials of All Time1) The Discovery Channel, The World Is Just AwesomeI’m starting with this because it’s the ad that gave me the urge to write this post. The ad was so inspiring the first time I saw it, it actually made me stop watching the Discovery Channel and go on a little adventure of my own. (Whether that’s a benchmark of success or failure on the part of Discovery Channel is hard to discern.) Either way, it definitely made me feel that the world is just awesome, which is, conveniently, the tag line for this commercial.Take a look, and just try to sit at your desk for the rest of the day. Actually … maybe wait ’til the end of the day. (Coca-Cola seems to have realized its sports spots resonate quite well — they’ve hit the nail on the head more than once. One of my more recent favorites is this ad from the 2012 World Cup; check it out here.)6) Canon, Long Live ImaginationThis fantastic commercial from Canon shows not photographers, but adventurers, using their product. The first part of the commercial highlights amazing experiences — like running from giraffes — alongside more regular events — dad climbing on a snowy roof doing who knows what. But all of them are capturing something amazing on the other end, and the photos we see at the end of the ad display it. The music escalates at just the right time and pace, the tagline, “Long Live Imagination,” is spot on, and it wakes up viewers’ sense of adventure. My only bone to pick with this one is the overt product voiceover at the end; I think ending on their tagline would have been more powerful. But hey, it’s a great ad before that … so just cut off the last couple seconds as you watch 😉 Originally published Jun 25, 2013 8:00:00 AM, updated July 28 2017 The commercial was a hit, so they made a follow-up video that, unlike most sequels, totally lives up to the first one. Take a look if you want a little more proof that the world is just … awesome. So, anyone want to go skydiving? I’m in if you are …What other ads have really inspired you? What’s your favorite ad in this list? Share your opinions in the comments.Image credit: Nina Matthews Photography 7) MINI, Win SmallYou might remember a pretty groundbreaking ad from VW back in 1960 — a very minimalist ad that debuted their “Think Small” slogan. Taking a page out of VW’s book, this fantastic ad from MINI shows you how much the little guy (literally or figuratively) can do, even when they’re fighting some serious David-and-Goliathy-type odds. Wish I’d pulled this out in time for National Small Business Week last week. Topics: TV Ads Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jul 15, 2015 7:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: If you’ve ever signed up for a gym membership, then you’re already well aware of the power of sunk cost effect. Basically, every time you sigh and grumble your way to the gym to power up the elliptical, you’re falling prey to this phenomenon that says we’re reluctant to pull out of something that we’ve already put a lot of time, money, or effort into. The sunk cost effect is obviously a very real thing, as you’ve experienced for yourself. There are also studies surrounding other items that prove the phenomenon exists outside of the physical improvement realm. One study centered on an imagined scenario with ski tickets. Participants were asked to imagine they’d accidentally double booked for two excursions. One was more expensive and decidedly less fun. The other was cheaper and guaranteed a good time. Most went with the snoozefest so as not to waste all that money.Why would people do that? The sunk cost effect. And you can harness that power for your own ecommerce efforts.Subscription ServicesThe sunk cost effect is why subscription services are so very popular right now. Most offer the opportunity to save money by signing up for multiple months and paying up front. The buyers who take advantage of the savings realize very quickly that they have to find some way to enjoy the products that are delivered.Because they’ve already put so much money into their subscription deliveries, they’ll often sing the praises of the products they receive. Whether by sharing on social media, starting their own review blog, or just telling everyone they know, buyers will always attempt to justify the cost.Branding BenefitsBecause people are willing to pay more money for brands they perceive as higher quality, you can also get a big benefit out of the sunk cost effect. When consumers pay the higher price for your goods, they will become convinced they’re better than others of a lower price.Again, once they’ve paid the higher price, buyers are determined to believe they haven’t wasted money. They’ll share their experience with your products as a way of convincing themselves and others that the cost was worth it. And they’ll likely return for future purposes once they’ve determined your brand is better.Upselling AssistanceOnce buyers have paid a hefty sum for your products, they can often be persuaded to kick in a little more for a truly stellar experience. For instance, if they purchase a laptop, they’re primed for upselling the virus protection software to protect their investment. If they purchase a seat on a plane, they might be convinced to add a little more for greater legroom or a seat in business class.The reason they’re primed for the upsell at this point is that they must consider how much they’ve already paid before they approach the possibility of paying more. As they contemplate the price of the laptop, they realize they’ve already put a lot of money into the purchase. Something as irritating as a virus could ruin that investment in no time. With the economy plane seat, buyers realize they’ve already paid a big chunk. A little extra to ensure a comfy flight doesn’t seem like such a big deal.How has the sunk cost affected you in the past? Can you convert that into a powerful tool on your ecommerce site? Ecommerce Sales
You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next?Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. That’s why we’ve created the Getting Started With Inbound Marketing Kit, complete with all the templates you need to simplify and speed up the process of kick-starting your inbound strategy at the top-of-the-funnel.We also worked with Robert Coorey, #1 best-selling author, to include a free copy of his book How to Feed a Starving Crowd. It’s filled with inspiration for your campaigns and features case studies from those who’ve already succeeded with inbound marketing.In the Getting Started With Inbound Marketing Kit, you’ll find:A free copy of How to Feed a Starving Crowd by best-selling author, Robert CooreySMART marketing goals templateBuyer persona templatesContent mapping templateBlog editorial calendarA “teach your team inbound marketing” presentationReady to kick-off your inbound marketing plan and leave dated, outbound strategies behind?Download your free Getting Started With Inbound Marketing Kit and get all the templates and inspiration you need to help you build out your strategy. Originally published Sep 9, 2016 6:00:00 AM, updated February 01 2017 Inbound Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Roughly 3.5 billion Google searches happen each day. With stats like this, it’s not unlikely that the average person might see the Google logo anywhere from one to 30 times per day.Throughout the past two decades, the Google logo has been iconic and easy to recognize. And across all of its evolutions, it has stayed misleadingly simple. The Old Google Logo Originally published Jun 4, 2019 5:01:00 PM, updated July 12 2019 Google Updates Don’t forget to share this post! Topics: Learn how to run effective marketing campaigns using Google.What many don’t know is that there’s a fascinating backstory to the most well-known design on the internet. It all started in 1996.Below is a full timeline of Google logos over the years.Google Logo History1996: The First Google LogoThe search engine’s very first logo actually predates the name “Google.” Larry Page and Sergey Brin originally called their web crawler “BackRub.” Brin and Page chose this name because the engine’s main function was to search through the internet’s back links.Luckily, by 1997 they’d changed the company’s name to the much less creepy “Google” — a misspelling of “googol” — a Latin term that literally means 10 to the 100th power (written out, that’s one followed by 100 zeros). The idea behind the name was that Google’s search engine could quickly provide users with large quantities, or googols, of results.1998: First (real) Google logoSome sources credit Page with the creation of the first Google logo, while others say Brin designed it with a free image editor called GIMP. Whomever it was, their design wasn’t exactly the most polished. Want another little fun fact? An exclamation point was supposedly included in Google’s rebranded design because Yahoo!’s logo also had this punctuation. All tech companies followed each other’s leads back then, it would seem. 1999-2010: Ruth Kedar’s logo designsA mutual friend introduced Brin and Page to Stanford assistant professor Ruth Kedar. Because they weren’t in love with their logo, they asked Kedar if she’d design a few prototypes.She started with a mostly black logo using the Adobe Garamond typeface. She also removed the exclamation point that was in the original logo.Page and Brin like this logo because the mark in the middle looked like a Chinese finger trap, Kedar says.The graphic designer’s next attempt used the Catull typeface (which should look familiar). The logo was meant to evoke accuracy, like a target.Then Kedar got a bit more playful, experimenting with color and interlocking Os. Those Os ended up becoming the basis for the Os at the bottom of every search engine results page.Between the crosshairs and the magnifying glass, Brin and Page thought this design was a little visually overwhelming.The next few iterations appear more like the Google logo we know and love today. These designs feel younger and less serious than their precedents.Kedar makes the letters pop off the page with shadowing and thicker lines.The eighth design was the simplest yet. Ultimately, Kedar wanted to show Google’s potential to become more than just a search engine (hence the removal of the magnifying glass). She also changed the traditional order of the primary colors to reemphasize how untraditional Google was.This version’s colors and the slanted angling make it feel youthful and energetic.The final design is one of the most minimal. It was Google’s official logo from 1999 to 2010.On May 6, 2010, Google updated its logo, changing the “o” from yellow to orange and removing the drop shadowing.2015: A new logo for GoogleIn 2015, designers from across Google met in New York City for a week-long design sprint aimed at producing a new logo and branding.Following the sprint, Google’s logo changed dramatically. The company preserved its distinctive blue-red-orange-blue-green-red pattern, but changed the typeface from Catull to the custom schoolbook-inspired Product Sans.At the same time, Google also rolled out several variations on its logo, including the rainbow “G” that represents the smartphone app and the favicon for Google websites, and a microphone for voice search.The new logo might look simple, but the transformation was significant. Catull — the former typeface — has serifs, the small lines that embellish the main vertical and horizontal strokes of some letters. Serif typefaces are less versatile than their sans-serif typefaces, since letters vary in weight.Product Sans is a sans-serif typeface. That means it’s easy for Google’s designers to manipulate and adapt the logo for different sizes — say, the face of an Android watch or the screen of your desktop computer. As Google’s product line becomes more and more diverse, an adaptable design becomes essential.The logo is also meant to look young, fun, and unthreatening (read: “I’m not like other massive tech corporations, I’m a cool massive tech corporation.”) This was a prescient move — since Google unveiled this design in 2015, concerns about data privacy have reached a fever pitch.A Dynamic LogoGoogle’s logo is also now dynamic. When you begin a voice search on your phone or tablet, you’ll see the Google dots bouncing in anticipation of your query.As you speak, those dots transform into an equalizer that responds to your voice. And once you’ve finished talking, the equalizer morphs back into dots that ripple as Google finds your results.”A full range of expressions were developed including listening, thinking, replying, incomprehension, and confirmation,” explained a Google design team blog post. While their movements might seem spontaneous, their motion is rooted in consistent paths and timing, with the dots moving along geometric arcs and following a standard set of snappy easing curves.Implementation and Growth of the Google DoodleIn 1998, Google started playing with the Google Doodle — a temporary modification of the traditional Google logo.The first Google Doodle originated in 1998 — before the company was technically even a company. Page and Sergey were attending the Burning Man festival. As a kind of “out of office” message, they put a stick figure drawing behind the logo’s second O.As the years progressed, so did the detail of the featured doodles.In 2000, Brin and Sergey asked then-intern Dennis Hwang to come up with a doodle for Bastille Day. Users loved it so much that they appointed Dennis “chief doodler.”Today, doodles are often used to commemorate holidays, special occasions, and birthdays of scientists, thinkers, artists, and other important people.The first Doodles tended to mark well-known holidays, like Valentine’s Day, Halloween, and Indian Holi (in India). But as time has gone on, they’ve become more and more global and creative. For example, on September 1, 2017, this Doodle celebrated the first day of school (or mourned it, depending on who you ask.)To decide which events, figures, or topics get doodles, a team gets together periodically to brainstorm. Doodle ideas can also come from Google users. After an idea or doodle pitch gets the green light, the actual doodles are designed by illustrators and engineers.Google reported in 2015 that they’d launched more than 2,000 doodles for various homepages around the world. While Google hasn’t shared more recent stats on its doodles, PRI noted that they’d climbed over 4,000 by 2016.Google has continued to embrace doodles with a verified Twitter account devoted to updating its audience about newly-published doodles. The account has over 127,000 followers.Google also invites people to submit ideas for doodles at email@example.com.There’s more than meets the eye to Google’s logo. As people and technology evolve, the design has too. At the rate things are changing, we’ll probably see a new version in a few years. Google actually had two “first” logos. In 1996, the logo featured an image of a hand and the company’s original name, BackRub, in red font. After rebranding to Google, the company launched a simpler logo in 1998 that said “Google!” in multicolor.
Ben Stokes did it for England in the Cricket World Cup 2019 final and he has done it again in The Ashes as the hosts beat Australia by 1 wicket in one of the greatest Test matches played on English soil to keep their chances of winning the urn alive.Stokes remained unbeaten on 135 and stitched a remarkable partnership of 76 not out with No. 11 batsman Jack Leach to pull off a miracle win for England as they chased down the target of 359 and ended the match in the second session on Day 4 in Headingley on Sunday.England were 203 runs behind the target at the start of play with Joe Root and Stokes at the crease. Root added just 2 runs to his overnight score and was dismissed for 77 by Nathan Lyon after which Stokes took over the chase.Stokes added 86 runs for the fifth wicket with Jonny Bairstow (36) which kept England’s hopes alive in the match. But England lost Bairstow and Jos Buttler (run out for 1) in three deliveries while Chris Woakes departed soon after. The hosts were reeling at 261 for 7 at that stage.Stokes though, never gave up and waged a lone battle to keep his team in the hunt all throughout. His unbeaten 76-run partnership with Leach saw the latter score just 1 run.Allrounder Stokes finished with 11 fours and eight sixes in one of the greatest innings by an England batter.AN INCREDIBLE MOMENT!!AN ABSOLUTE WARRIOR!!WHAT A MAN @benstokes38!!Scorecard/Videos: https://t.co/yK4bf7wbfc#Ashes pic.twitter.com/o95fdZd31OadvertisementEngland Cricket (@englandcricket) August 25, 2019″Ben Stokes is a freak, he’s incredible. The message at the start was to just keep believing. If we had two people out there still breathing then we have a chance.”After Stokes got to 60-70 he looked like he wasn’t going to get out. To win a game on your own from there is just amazing. He does have recent experience of doing it. Just incredible to watch unfold,” England captain Joe Root said after the match”Ah look, it happens mate. Ben Stokes has played one of the great innings. It’s got to sting but we have to trust our process, we were very close. We are on the right track and we have two more chances to win the Ashes,” Australia skipper Tim Paine said at the post-match presentation.Nathan Lyon missed an easy run-out chance to dismiss England number 10 batsman Leach and Stokes, who was dropped on 116 by Marcus Harris, survived loud lbw shouts, with Australia unable to review, before, fittingly, Stokes hit the winning boundary to spark euphoria at Headingley.”I never gave up. When Jack Leach came in it was pretty clear what I had to do. I told him five and one, I’d take five balls and give him one.”Leachy is our super-nightwatchman so I backed him knowing what we had to do. I couldn’t watch at the end. I couldn’t watch the balls going down,” Stokes said after being adjudged man-of-the-match.Also Read | Watch: David Warner’s kind gesture towards Josh Hazlewood is winning heartsAlso see:
What WVU was doingWVU is in the famous diamond formation. I’m sure most of you are familiar with this formation, but for those who might not be the diamond formation is when the QB is in the shotgun formation four yards behind the center (similar to the Pistol alignment), and has two players on either side of him and the RB behind him.In this particular diamond formation, the players to the side of the QB are the FB and TE. Often times, the FB and TE are used if the offense is loading up on the run blocking and needing bigger bodies in there to lead block.There are only two WRs on this play (one up top on the play side and one at the bottom). When the ball is snapped, the TE and FB take off and lead block up the 4-hole between the RG and RT. The QB hands it off to the RB, who, instead of following his two lead blockers, kicks it outside.AdChoices广告What OSU was doingOSU is lined up in a customized goal line, man-to-man defense. In most goal line sets, the defense will have three DTs on the field with two DEs on the outside. On this play, the have Taylor, Maile and Ogbah playing inside, with Burton and Bean playing the outside rusher spot.The CBss are playing in the face of the WRs they’re lined up, meaning the defense is intent of not allowing the WRs any room to score.Jordan Sterns, Tre Flowers, Chad Whitener and Seth Jacobs are all lined up at the front of the goal line, so as to keep the play in front of the.Spencer is putting a lot of trust (and rightfully so) into his CBs on this play because there is no safety help, as both safeties are five yards off the L.O.S. playing run support.A theme with these film studies the past few weeks has been the importance of gap assignments. When in a goal line defense, every defender in the box has to make sure he’s doing his job because there is little room for error. One missed assignment and the QB or RB could have just enough space to punch it in for the touchdown.Why this worked for OSUThis play worked out in OSU’s favor maybe more because of what WVU does in its blocking schemes. Let’s just ignore the right side of the defense and focus on the left side.When the ball is snapped, the center blocks Taylor (kind of), the RT blocks Burton (kind of) and the WR up top blocks the CB.But if you notice, the RG, TE AND FB all block Ogbah. When you have three blockers on one defender, the numbers advantage suddenly favors the defense because that means a defender or two is going unblocked.“He’s an important part,” Glenn Spencer said this week of Ogbah. “The front seven as a whole has done a good job of pressuring the quarterback. Sometimes it’s him alone, sometimes it’s other guys feeding the quarterback to him and sometimes it’s him feeding the quarterback to someone else. It all works together.”On this play, it was Whitener and Flowers who went unblocked. The RB sees there is no hole inside so he takes off outside the RT.Despite going against the RT with the major size advantage, Burton does a good enough job playing outside containment and is able to grab and hold up the RB long enough for his run support (Flowers) to come in and finish off the tackle. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Berry Tramel wrote a good piece in the Oklahoman today about how it’s a strange world to live in where Oklahoma State has legitimate defensive line depth. This is true, but it’s also been sort of true for the last few years. I remember writing for let’s say the past three that 1998 me would have his jaw drop at some of the defensive tackles OSU has these days.I’ve written about how I think the defensive end position could be an issue, but what I’m starting to realize is that the defensive tackle might make up for that and depth might cover up a multitude of inexperience.“[The defensive end position has] got to sort itself out,” said defensive line coach Joe Bob Clements on Tuesday. “We’ve got a lot of guys competing right now. Probably five guys stand out right now, between Trey Carter, Jarrell Owens, Jordan Brailford, Cole Walterscheid and Tralund Webber so it’s got to sort itself out. There are some guys to choose from, but we’re going to need some guys to step up to help us win on Saturdays.”It’s nice to have options though, and OSU will seemingly roll deep at the DE slots. And like I said, the interior on defense is going to be the stronghold anyway.“I think Vincent’s doing a good job of being a leader for us,” added Clements. “I think (Motekai) Maile is doing a good job. Leadership is two-fold. You’ve got to lead from the front, and you’ve also got to lead from behind. We’ve got to get some young guys to do that also.”Mike Gundy also mentioned the defensive tackles last week at fan appreciation day.“Well, they work together, along with the linebackers,” said Gundy. “They’re all kind of running the same role. Fortunately, this year, we’re legitimately two deep at the tackle spot where we feel like we can roll those guys in. That’s a nice addition for us, something we haven’t had the last several years. Between those inside players and the backers, hopefully they can help us bring those ends along.“I think Joe Bob (Clements) has done a really good job recruiting, and he’s evaluated. Rob Glass has developed players, and we’ve had some good luck in keeping them around … We should have a pretty good run for quite a while. We have some younger guys that may not show it this year, but can play. I think it’s just based on being able to identify the players that come into the program that we can develop and them staying with us.”So the future looks good, but so does the present at defensive tackle. Taylor is obviously a freak. Vili Leveni is back. DeQuinton Osborne will help. We will look more closely at this position in the coming weeks, but for now I’m pretty encouraged.“We could be [deeper on defense this year],” said Gundy. “We need to develop another corner to make me feel a little better, but in the front seven, we have guys that by midseason could give us quality playing time in conference play. We have key positions that we need players to stay healthy, like always, but if we’re fortunate we could be deeper on defense by midseason.” While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
In a day of thrilling matches, of which the Mens and Womens matches were almost a replica and went into a drop-off, the Sharks have taken the Mens and Mixed Championships while Cobras have claimed the womens. Mens OpenThe final match of the day provided another thrilling display, with Sharks completing the hat-trick of titles in the Mens Open, after defeating Mets in a drop-off. In a rematch of last years grand final, Sharks were first to score the persistence of Troy Skinner, after having one dive touchdown disallowed, he was successful on the second. Mets found Matt Prouse outwide, not once, but twice, scoring in almost two identical sets of play to take the lead 2-1. In a see-sawing battle, Jason Stanton scored for the Mets in the final minutes of the first half, giving them the lead 5-4. The second half was dominated by solid defensive displays by both sides. The Mets increased there lead 6-4, and looked to be in control, shutting down all of Sharks options in attack. Two quick touchdowns in the dying minutes leveled the game, sending the match to a drop-off, in a repeat of the Womens final. Both sides made errors, turning the ball over several times. At three-on-three and with the crowd on its feet, Sharks Drummaine Dayberg-Muir found the line after a number of attempts, securing the third consecutive title for the Sharks. Player of the Final: Jason Stanton (Mets)Player of the Series: Drummayne Dayberg-Muir (Sharks)Womens OpenIn a thrilling match which went down to a drop off the Cobras have claimed the 2007 Womens Open title. The Cobras were quick to start, with Kelly Jones scoring the opening two touchdowns on the wing. Mets responded with two of their own, Giselle Martin finding Maribel Ziade in the corner for the first, and individual skill of Stephanie Sorrensen the second. With scores locked at 3-all at half time, neither team was able to gain momentum, with a slow finish to the first half. Mets came out firing, scoring on the opening set. Cobras Rebecca Tavo returned the fire on the next set, as the crowd responded to the increased intensity. As the match became more heated Cobras’ Kelly Woods and Mets’ Sarah Hamilton each spent some time in the bin. With scores locked at 5-all at full-time, the match headed to a drop-off, where both teams had numerous opportunities to score, but couldn’t capitalise. Down to three-on-three the Cobras found an overlap, and Sam Hopkin crossed in the corner to take win the championship 6-5.Player of the Final: Giselle Martin (Mets)Player of the Series: Amanda Judd (Mets)Mixed OpenThe Mixed Open division has a new champion after five years, with the Sharks defeating the Hornets 12-9. In a high scoring encounter the Sharks were first on the board with John Andrews diving through a small gap to cross the line. The Hornets, the dark horse team of the tournament, scored in the following set through Tim Penny. The Sharks looked the in form team however, gaining leads of 3-1, and 5-2 at stages in the game, but the Hornets wouldn’t lie down, trailing at the break 6-4. Hornets began to gain momentum, John Dalton scoring the opening try in the second half. The Sharks stepped up a level, scoring several quick touchdowns extending the lead to 10-7, Hornets continued to score, but only at the rate of the Sharks, and Sharks took the title 12-9.Player of the Final: Ricky Best and Amy Fong (Sharks)Player of the Series: Ricky Best and Amy Fong (Sharks) For all the results and tables for all divisons go to the TFA SPORTINGPULSE WEBSITE
TagsTransfersAbout the authorPaul VegasShare the loveHave your say Neville: Solskjaer signing right players for Man Utdby Paul Vegasa month agoSend to a friendShare the loveManchester United legend Gary Neville supports manager Ole Gunnar Solskjaer’s approach to the transfer market.Neville feels focusing on the long-term is the right approach.He told TV2: “Ole does everything to make the club stay where it belongs instead of recruiting players like Zlatan Ibrahimovic, Radamel Falcao, Morgan Schneiderlin, Bastian Schweinsteiger and Marcos Rojo (sic), who have all come and gone.”They have to recruit players for the next five or ten years as Manchester City did Sergio Agüero, David Silva, Vincent Kompany, Pablo Zabaleta, Kevin De Bruyne and Fernandinho.”
Come and experience an adult learning class, and learn howliteracy affects many aspects of our lives at the Literacy Tentat Word on the Street, Sunday, Sept. 28, at Pier 20. “What is Literacy Today?” is the theme inside this year’sLiteracy Tent, co-hosted by the Department of Education andLiteracy Nova Scotia. For many Nova Scotians Word on the Street is a celebration ofreading and books, but about 25 per cent of Nova Scotians havegreat difficulty reading books, prescription labels, or even thenewspaper. “This year’s Literacy Tent will help demonstrate the importanceof reading and writing for adults, which the Department ofEducation is addressing through the Nova Scotia School for AdultLearning,” said Education Minister Jamie Muir. “We are working togive everyone the chance to upgrade their skills and to learn newskills throughout their lives, so that they can enjoy asuccessful and strong future, here in Nova Scotia.” The Nova Scotia School for Adult Learning (NSSAL) is part of theSkills Nova Scotia initiative. It funds and co-ordinates a rangeof education programs for adults who want to improve theirreading and math skills or complete their high school diploma.Currently more than 4,000 Nova Scotians are taking adulteducation programs through NSSAL. The Literacy Tent, just one of the many tents at Word on theStreet, will feature demonstrations of typical adult learningsituations in a classroom setting. Additional displays will showhow better literacy improves family and work life, contributes topersonal health, and lessens the demands on the justice system.
New Delhi: Delhi Commission for Women (DCW) Chairperson Swati Maliwal on Tuesday urged Prime Minister Narendra Modi, Home Minister Amit Shah and BJP President J.P. Nadda to sack the Unnao rape accused BJP MLA from the BJP and the Uttar Pradesh Assembly. The MLA, Kuldeep Singh Sengar, along with his aides is accused of gangraping the girl who is now battling for life in a Lucknow hospital after a truck hit a car in which she was travelling along with two aunts and her lawyer. Also Read – After eight years, businessman arrested for kidnap & murder Both the women were killed in the accident while the lawyer is also in critical condition. “The minor girl had been gang-raped by Senger along with his aides. The Uttar Pradesh Police refused to register an FIR for over one year. Instead her father was arrested and assaulted by the brother and supporters of Sengar in police custody,” she said. In her letter, the DCW Chairperson said how the rape victim attempted to immolate herself in front of the residence of the Chief Minister of Uttar Pradesh and a day later, her father died in a hospital of injuries inflicted in police custody. Also Read – Two brothers held for snatchings Maliwal said the road accident “was a clear conspiracy to eliminate the witnesses and her family”. “The lawyer who stood by her and tried to support her is presently even in a worse condition than the girl,” Maliwal said. She expressed shock at the “brute display of apathy by the Bharatiya Janata Party by not only ensuring that the MLA stays a prominent member of BJP but constantly safeguarding his membership of the UP Assembly, thereby allowing him to subvert the justice process at every juncture. “Despite mounting evidence against the MLA, he continued to be in power and therefore enjoys unadulterated clout over the police, jail, hospital authorities and the entire Uttar Pradesh administration. It is this patronage of the BJP that has enabled him to unabashedly ravage the lives of the rape victim and her family.”
Guwahati: The All Assam Students’ Union (AASU) said it is not happy with the exclusion figure in the final National Register of Citizens (NRC) which was released on Saturday, and will appeal against it in the Supreme Court. The AASU is a signatory to the Assam Accord, a 1985 document that provided for “detection, deletion and deportation” of illegal foreigners from Assam. The NRC in the state has been updated under the monitoring of the Supreme Court to include only genuine Indian nationals. Also Read – India gets first tranche of Swiss bank a/c details “We are not happy at all. It seems there were some deficiencies in the updatation process. We believe that it is an incomplete NRC. We will appeal to the Supreme Court to remove all the faults and descrepancies in this NRC,” AASU General Secretary Lurinjyoti Gogoi said. The final NRC was released on Saturday leaving out over 19 lakh applicants. Addressing a press conference, Gogoi said the final figure of exclusion did not reach near the figures officially announced by the authorities on various occasions.
Rabat – Police in Casablanca arrested a 33-year old woman for alleged involvement in the kidnapping of a six year old girl.The young girl’s family resorted to security services after their daughter disappeared under mysterious circumstances last Monday while playing with her bicycle in front of her house in the old medina of Casablanca.Police found the girl on Saturday. Read Also: Moroccan Police Return ‘Kidnapped’ 3-Year-Old to FamilyPolice identified the suspect with camera recordings in which the suspect appears with the kidnapped girl in several areas of the city of Casablanca.Police put the suspects in custody as they continue their ongoing investigation to identify the circumstances of the incident.In February, Morocco’s General Directorate for Territorial Surveillance (DGST) found a three-year old girl in Fkih Ben Saleh in the Khenifra region after she had allegedly been kidnapped.In recent years, several very young girls have been reported missing or kidnapped in Morocco.Some were abducted but eventually found and returned safely to their families while others have either remained missing or were found dead.In September, another 5-year-old girl named Khadija, was found after she went missing from a souk in Casablanca.Moroccans shared pictures of her on social media to help find her.
A store selling electric items, a textile shop, a studio and hardware shop caught fire but there were no reports of casualties. The police estimated that the damage as a result of the fire was approximately Rs. 20 million. The Army, Air Force and Navy assisted the fire brigade to douse the flames. (Colombo Gazette) A major fire broke out in Puttalam this afternoon completely destroying two shops and damaging another two.The cause of the fire is still not known but it was believed some dirt set on fire behind one of the stores may have spread as a result of strong winds.
The campaign, which aims to vaccinate 16 million children in just five days, is a result of an unprecedented alliance that involves close coordination among Angola, Congo, the Democratic Republic of the Congo (DRC) and Gabon. It is part of the Global Polio Eradication Initiative, which is spearheaded by two UN agencies — the World Health Organization (WHO) and the UN Children’s Fund (UNICEF) — and Rotary International and the US Centers for Disease Control and Prevention (CDC). The “synchronized” polio National Immunization Days in the region were launched today in Kinshasa by DRC President Joseph Kabila, who was joined at a special ceremony by senior representatives of Angola, Congo and Gabon, as well as WHO Director-General Dr. Gro Harlem Brundtland. “Your efforts are leading us to a historical milestone in international public health – the global eradication of the poliovirus,” stressed Dr Brundtland. “Your success in the coming days in reaching every child with oral polio vaccine will be key in stopping transmission of this virus on the African continent, and around the world.”Tens of thousands of health workers and volunteers will be travelling door-to-door, boat-to-boat, market-to-market and camp-to-camp, vaccinating every child under five. Over 86,000 health workers will be delivering vaccines in the DRC alone. The UN peacekeeping mission in the country, known by its French acronym MONUC, is providing logistical support to fly polio vaccines around the country, while medical teams are providing technical support locally.Careful coordination of the immunization activities between countries will allow identifying and immunizing children in especially remote regions, densely-populated and conflict-affected areas and refugee camps, UN officials said. Local health authorities are making special efforts at key border points to try to reach an additional 127,000 children, 90,000 of whom are in otherwise inaccessible areas of Angola. The central African region is considered one of the last bastions of the wild poliovirus. Polio, a highly infectious disease, mainly affects children under three years of age, invading their nervous system. One in 200 infections leads to irreversible paralysis, while between 5 and 10 per cent of those infected with polio die when their breathing muscles are paralyzed.
Saturday’s polling passed in a peaceful atmosphere with no serious incidents being reported, the Mission said, noting that the calm environment also illustrated “the excellent security measures taken by local police.” UNMIBH also commended all Ministries of Interior and all police officers on their outstanding performance during the elections, “which enabled the citizens of Bosnia and Herzegovina to cast their ballots in a free and secure environment.”
Each additional 30 minutes a day of light intensity activity – such as gentle gardening or taking the dog for a walk – was associated with a 17 per cent reduction in the risk of death.Those managing half an hour of moderate to vigorous activity every day saw the risk of death fall by 33 per cent, the research found.But it made little difference whether the total was reached from short bursts of acvity, rather than from at least 10 minutes sustained at a time, as has been recommended in UK advice. Pottering around the garden or walking the dog is enough to help older men live longer, a new study suggests. The research found that half an hour a day of any level of physical activity is linked to a 17 per cent reduction in the risk of death in older men.UK health advice suggests 150 minutes moderate to vigorous physical activity, with bouts of at least 10 minutes recommended.But the new research suggests the total amount of time spent on activity is more important – with gentle movement enough to make a major difference.The researchers from University College London tracked more than 1,000 men, with an average age of 78, who wore an accelerometer- a portable gadget that continuously tracks the volume and intensity of physical activity – during waking hours for seven days.During the monitoring period, which averaged around five years, 194 of the men died.The findings showed total amount of time spent active was associated with a lower risk of death from any cause. Pottering around the garden could lead to a longer life, research suggests Credit:Paul Grover Researchers said the findings could be used to refine activity recommendations for older adults and made them more achievable.Two thirds of men managed to carry out 150 minutes of activity in total, but only 16 per cent managed to do it in bursts of 10 or more minutes, the study found.But the researchers say the results could be used to refine current physical activity guidelines and make them more achievable for older adults.Study author Dr Barbara Jefferis, of University College London, said: “The results suggest that all activities, however modest, are beneficial. “The finding that low intensity physical activity is associated with lower risk of mortality is especially important among older men, as most of their daily physical activity is of light intensity.”She added: “Furthermore, the pattern of accumulation of physical activity did not appear to alter the associations with mortality, suggesting that it would be beneficial to encourage older men to be active irrespective of bouts.” Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings.
The new Silver Series of web-based equipment operator training programs from VISTA Training gives mines convenient access to task-focused training on many types of heavy equipment, on demand. These affordable programs are designed to help trainees to become proficient and safe equipment operators, and make it easy for mines to schedule training when and where it’s most convenient for them. They’re also ideal for smaller mine properties that may only need to train a handful of new operators per year.The first four programs to be offered as part of the Silver Series are basic operation and safety for hydraulic excavators, wheel loaders, haul trucks and motor graders. In addition, VISTA is in the process of developing programs focused on tracked dozers, skid steer loaders, heavy equipment pre-operation inspection and a heavy equipment introduction & safety course. In addition, VISTA plans to launch an instructor version of each Silver Series program, which will feature open navigation (so an instructor can easily access the screens in any order) and printable hand-outs.These programs, which average one hour in length, focus on how to productively and safely perform common tasks in the mine. At the end of each program, an integrated test provides you with an accurate measure of how much knowledge trainees have retained. They also enable trainees to print a certificate of completion, customized with their name and test score.“Our mining customers told us they were looking for equipment operator training programs that are focused on common tasks, and which they can deploy quickly and affordably to meet their training needs,” explains Bruce Rabe, CEO of VISTA Training. “We were able to draw upon our deep experience in the mining industry to produce this new family of training programs to meet that need,” he added.
Symantec has found another batch of malware hiding in plain sights on Google Play. This time around, it’s Android.Dropdialer, a trojan that targets users in Eastern Europe and silently sends SMS messages to premium rate numbers from their smartphones. Amazingly, the malicious apps Symantec spotted stuck around long enough to break the 50,000 download plateau.What’s more alarming is that there were more Trojanized apps than just the two Symantec found. Finnish security firm F-Secure found four additional apps — all submitted from the same developer account — after just a few seconds of searching. So how did these apps escape the watchful eye of Google’s Bouncer? Pretty easily, as it turns out.The apps served up from Google Play weren’t technically malicious, though they’re clearly suspicious and baiting users by impersonating some well-known apps. After the apps are installed the real mischief begins. An additional component would be downloaded from a Dropbox account, and it’s the extra .APK that bolted on fraudulent SMS functionality. Another reason that Dropdialer escaped detection for so long is that its developer limited installations to countries that could successfully send the premium-rate messages.Malicious remote payloads have been used to target Android users before. Android.Lightdd was discovered last May, but it was eradicated before a serious outbreak could occur. Another piece of malware, Jsmshider, even found a way to sidestep installation prompts. Its creator signed the package with a certificate borrowed from the Android Open Source Project, allowing Trojanized components to sneak onto affected devices without any interaction whatsoever.What can Google do to prevent this from happening again? A good start might be to prevent any app that’s installed via Google Play from grabbing additional components from anywhere else.More at Symantec and F-Secure