The Congress will fight the general election in Uttar Pradesh on its own strength, party’s west U.P. in-charge Jyotiraditya Scindia said on Saturday, asserting the path of his party may be different from that of the SP and the BSP but their objective is the same. Mr. Scindia added that as far as talks for alliances are concerned, “like-minded parties should also think in a like-minded way”. The AICC general secretary’s remarks assume significance as they come amid reports that there may be a rethink on the grand alliance in Uttar Pradesh to include the Congress. On Akhilesh Yadav’s remarks that the Congress was very much in the Samajwadi Party-Bahujan Samaj Party-Rashtriya Lok Dal alliance and two seats were being left for it, Mr. Scindia said, “If this is his thinking, then we may also leave two-three seats for them.” “The current situation is that the SP and the BSP have taken a decision that they want to walk on a different path with the same objective that the Congress has. Our paths can be different, but the objective is the same,” he said.Mr. Scindia asserted that the Congress wants to have a UPA government at the Centre and was determined to come back to power in Uttar Pradesh by 2022.‘UPA govt. at Centre’ “We have said time and again that our objective is the same that a UPA government must be formed at the Centre. In Uttar Pradesh, the Congress is going to fight this election on its own strength,” Mr. Scindia said. “We believe that be it BSP or SP, they have taken a decision and we respect that decision. They have the right to choose their path. They have chosen their path and the Congress is going to fight this election on its own strength,” he said.On whether talks should be held to bring like-minded parties together, he said dialogue should take place but it should be from both sides. “We are going to establish the Congress strongly on the ground in U.P. And we are moving in that direction,” he said. On leaders in the State like Savitri Bai Phule joining the Congress, Mr. Scindia said the party’s doors are open for those who have strength on the ground, want to serve the people and are committed to form a new Uttar Pradesh. Both the Congress and the SP have announced their first list of candidates for some seats in the State.
Brace for potentially devastating typhoon approaching PH – NDRRMC Read Next Frontrow holds fun run to raise funds for young cancer patients Kammuri turning to super typhoon less likely but possible — Pagasa Everton’s Ashley Williams celebrates after scoring during a Group E Europa League soccer match between Everton F.C. and Olympique Lyon at Goodison Park Stadium, Liverpool, England, Thursday Oct. 19, 2017. (AP Photo/Dave Thompson)LIVERPOOL, England — Everton could face punishment from European soccer’s governing body after a fan holding a child appeared to aim a punch at a Lyon player during a second-half melee at a Europa League game at Goodison Park.Everton captain Ashley Williams’ push on goalkeeper Anthony Lopes ignited a heated confrontation between several Everton and Lyon players which continued off the pitch and in front of the Howard Kendall Gwladys Street End.ADVERTISEMENT Fire hits houses in Mandaluyong City Nonong Araneta re-elected as PFF president Don’t miss out on the latest news and information. Nets’ Lin expected to miss season with right knee injury PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games00:50Trending Articles03:07PH billiards team upbeat about gold medal chances in SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss LATEST STORIES Kin of Misamis Oriental hero cop to get death benefits, award — PNP Typhoon Kammuri accelerates, gains strength en route to PH While players continued to jostle in front of the fans, one Everton supporter, who was holding a child, appeared to push Lopes’ head and seemed to aim a punch in the direction of the goalkeeper and defender Mouctar Diakhaby. The Lyon players noticed that and shouted in his direction before the situation cooled down.Referee Rob van de Ven produced a yellow card for Williams and Lyon striker Bertrand Traore, with the former fortunate to perhaps escape further punishment having raised his hand in Lucas Tousart’s face.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“It’s what happens. It’s football,” Williams told BT Sport television. “It’s high emotions. We want to win the game, they want to win the game and stuff happens. That was just one of those times.”Williams went on to head in an equalizer for Everton soon after but Traore gave Lyon a 2-1 win. BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight MOST READ View comments
Kolkata Knight Riders star Shakib Al Hasan said the International Cricket Council’s (ICC) clean chit to spinner Sunil Narine’s bowling action has come as a major boost to their campaign in the Indian Premier League (IPL) season nine. The Bangladesh all-rounder said Narine has played a great role in KKR’s success in the league.”It’s a big relief not only to me but to the entire team. He is a vital cog in KKR’s wheel. He has always played a great role in KKR’s success. So, it’s a big positive for us,” Shakib said on the sidelines of their practice session.West Indies off-spinner Narine had undergone a re-test at the Sri Ramachandra University in Chennai on March 28 and checked in the city ahead of KKR’s camp. However, he had to rush back home after his father’s untimely demise.Narine was reported during the third ODI against Sri Lanka on 7th November, 2015 in Pallekele and was subsequently banned.At the re-test, it was revealed that the amount of elbow extensions in Narine’s bowling action for all his deliveries that were tested was within the 15-degree level of tolerance permitted.The umpires, however, are free to report Narine in the future if they believe he uses a suspect action.Shakib said that Narine would still command the same respect he’s been getting all these years.”I don’t think it matters much for a quality spinner like Narine. Everyone knows he’s a world-class bowler and batsmen give him the respect. I still think he will still lead the pack. Of course we will contribute in our way. His role is very important,” said the Bangladesh all-rounder ahead of their season opener against Delhi Daredevils in Kolkata on Sunday.advertisementWith KKR boasting of legendary all-rounder Jacques Kallis as their head coach, Shakib said that the South African is way ahead of others.”It’s a new role for him. I’m sure he would do well with his vast experience. No coach in the world has so much of experience as him. He is way ahead of others. I’m sure everyone will support him and will do well for us,” he said.”I don’t think much has changed. Yes they are different people but their thought process is all same. We never faced any problem. Kallis knows all the players inside out so it will be easier for him.” .Fresh from playing in these conditions in the World Twenty20, Shakib said he’s looking forward to contribute to the team’s success.”I feel proud to be able to play at the Eden in KKR’s colours. I’m happy with my contribution in the last few seasons. I hope to contribute to their success in future. I think our team is stronger than before. We gel together well. We all are focused and up for the challenge.”On whether fatigue would be a concern, he said: “May be it will be difficult for the ones who have played in the final. But for me, I had about 8-10 days’ off after our last match on March 26. I think it was enough time for me to recover.”After two home matches, against DD and Mumbai Indians (April 13), KKR will be on the road for a six-match away run and Shakib said this could be an advantage.”We want to focus on ourselves and take one match at a time. First two matches are very important for us. It will be a big plus for us if we can win the away matches and return home for the home leg.”With no national commitments, Shakib will be available for all the KKR matches this season.(With PTI Inputs)
New Delhi, Jul 23 (PTI) Olympic bronze-medallist and five-time world champion M C Mary Kom today denied reports that she had sought top mens boxer Shiva Thapas ouster from the Target Olympic Podium (TOP) scheme during a meeting of the national observers here. Reacting to a report that she had sought Thapas removal from the TOP scheme, Mary Kom issued a statement to deny having made any such remark at the meeting which took place on Friday. “The article states that I have termed Shiva Thapas career as over and he would do nothing at the 2020 Tokyo Olympics. This is completely fabricated and it borders on being defamatory,” Mary Kom said in her statement. “Let me put this on record, I have never said anything like Shivas career being over and he should be dropped from the TOP scheme,” she added. “Playing with the reputation of a hardworking boxer using falsehood is not acceptable to me.” The 23-year-old Thapa is currently preparing for the World Championships, where he won a bronze medal in 2015, at a training trip in France. He recently won a silver medal at the Asian Championships in Tashkent. Mary Kom also denied saying that former Commonwealth Games Manoj Kumar was past his prime. The 30-year-old Manoj has also qualified for the World Championships to held from September 25 in Hamburg. “I would categorically like to state that I have never used the term “overage” for Manoj Kumar as has been stated by the unnamed source quoted,” she stated. “…this kind of stories without proper verification of facts is tantamount to playing with my reputation,” she added. Mary Kom is one of the two national observers appointed by the Sports Ministry for boxing, other being former CWG gold medallist Akhil Kumar. PTI PM KHS KHSadvertisement
Has an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Story
Pigment spots are one of the signs of natural aging processes many women face in their life. They often appear after hormonal changes that occur in the body or due to frequent solarium use and long sun exposure.Professional cosmetologists will help you to solve this problem. However, you can whiten your skin at home, making masks from scratch. Yes, they will not give the immediate effect, but the result will please you.So, we offer 3 masks recipes you can make at home.1. Lemon maskLemon is considered to be one of the best products for whitening face. However, keep in mind that it can cause an allergic reaction and skin irritation so all the products that contain citrus fruits should be pre-tested on a small skin area.You will need:1 tablespoon of lemon juice;10 tablespoons of warm water.Wipe the previously cleaned skin with the mixed solution using a cotton pad. Rinse your face with cool water.2. Blackcurrant maskThis vitamin-rich berry is not only tasty, but it perfectly whitens freckles and pigment spots, tone up and moisturizes your skin when used in masks.Mix1 tablespoon of honey;1 tablespoon of unripe berries.Thoroughly stir the ingredients and apply the paste to the pigmented skin area for about 30 minutes. Then rinse your face with warm water.3. Cucumber maskDoctors and cosmetologists call this vegetable the natural skin bleach. Cucumber juice not only effectively removes age spots, but also has a toning effect.Rub one cucumber to get a smooth mush. You can also add other nutritional ingredients – olive oil, lemon juice, or your usual day cream. Carefully apply the mask on your skin and leave it for 20 minutes, then rinse with warm water. Be sure to moisturize your skin after the procedure.With the help of such affordable and simple recipes, each of us can lighten our skin at home. However, we advise you to be patient, as the visible effect may be achieved only by regular procedures.Source
Tweaking My Diet One Meal at a TimeSo how do these shifts actually play out across my day?Truth be told, I still enjoy that same old bowl of cereal and milk every morning. It’s the most “automatic” meal of my day, and it’s been my go-to since I was about five. Old habits die hard!For lunch, I usually buy something on the go, and typically go fully vegetarian or vegan. I get the burrito with beans and guacamole instead of pork, the wrap with falafel and hummus instead of chicken, the rice bowl with tofu and peanut sauce instead of beef. I resist the temptation to pile on the cheese or tzatziki or sour cream, and add some bread, fruit or nuts on the side if I think I’ll still feel hungry. I also try to limit my snacks throughout the day to plant-based ones.For dinner, I go vegetarian about half of the time. Beef is now a “luxury” that I eat a couple times a month—instead I usually opt for chicken, eggs or fish if there’s going to be an animal-based food on my plate. My pizza now has only veggies on it, and although I was generally a three-slice guy, I’ve found that two slices can fill me up—especially if I have some bread or salad on the side instead.And that’s it! Across my day, I’ve shifted heavily from beef toward other meats, and probably cut my meat and dairy consumption by about half. In doing so, I’ve probably reduced my footprint by about half. I still get to enjoy my meat and dairy, but now that hectare of land that was used to grow the food that feeds me each year can grow food to feed two people.Billions of Diet Tweaks = A Big Step Toward Feeding 10 BillionLet’s think big. Imagine all of the world’s meat and dairy lovers tweaked their diets in similar ways. Our research shows that if the 2 billion people who consume a lot of meat and dairy today did this, it would free up about 640 million hectares (1.6 billion acres) of land currently dedicated to growing animal feed. That’s an area of land twice the size of India. In a world that will be home to nearly 10 billion people by 2050—and is projected to face a 70 percent food gap between food produced today and that needed by mid-century—freeing up this land can go a long way to sustainably and equitably feeding everyone.And all that just from a bunch of small diet tweaks. Lowering Your Footprint Is Easier than You ThinkWorking with the French agricultural research institutions CIRAD and INRA, we’ve run the numbers to explore the impact of different diets. The average American could go fully vegetarian and cut his or her diet-related land use and GHG emissions by more than half—but that’s also a pretty big shift to make.Luckily, smaller diet tweaks can still have a significant impact. As our protein scorecard shows (see below), just switching from beef to chicken or pork can significantly reduce emissions. Replacing some chicken and pork with beans, lentils or soy can reduce them further still. And better yet, these “low-impact” foods tend to be cheaper (per gram of protein) than high-impact proteins like beef and lamb. Our research shows that:Just shifting one-third of my beef consumption to other meats like chicken or pork could cut my diet’s environmental impacts by nearly 15 percent—not a bad start. If I wanted to cut my beef consumption all the way down to the world average—reducing it by about 70 percent—I’d cut my diet’s impacts by about a third. Going a bit bolder, I could think about cutting my meat, dairy, fish and egg consumption by half. Because I’m maintaining a healthy weight, I’d need to add some additional plant-based foods to my diet—beans and rice, hummus, tofu, nuts, bread, fruits and veggies and so on. My diet’s environmental impacts would then go down by nearly half. In fact, that starts to approach the environmental benefit of going fully vegetarian, as most vegetarians replace a good chunk of the meat in their diet with dairy, which is similar in impact to most meats. There’s a lot of information out there about how meat and dairy have high environmental impacts, as well as campaigns to go vegetarian or vegan.WRI’s new research confirms that, for those of us who eat a lot of meat and dairy, shifting to diets with a greater share of plant-based foods can alleviate pressure on scarce land and water resources, reduce GHG emissions, and help sustainably feed a population expected to approach 10 billion by 2050.But I’ve spent years enjoying milk in my breakfast cereal and meat in my sandwiches at lunch, and usually plan dinner around some sort of meat or fish. Going fully vegetarian or vegan seems daunting to me, although I respect others’ decisions to do so. As I started getting closer to this issue, though, it dawned on me that although my diet’s environmental footprint was probably pretty high, there was a palatable path forward to reducing it.High Meat and Dairy Consumption Creates a Large FootprintHere in the United States, we consume a lot of meat and dairy. The average American man consumes almost 100 grams of protein a day, nearly twice as much as he needs. About two-thirds of that protein comes from meat and dairy. As a result, the U.S.-style diet’s environmental footprint—in terms of land required to grow the food and the greenhouse gases (GHG) emitted each year from producing it—is nearly twice as high as the world average. Meat and dairy production (shown in red, orange and yellow in the chart below) account for nearly 85 percent of the GHG emissions and 90 percent of the agricultural land use associated with the average American diet. About half of the emissions and land use are from beef alone (shown in red).
Indigenous Peoples and local communities are some of the best environmental stewards. Their livelihoods and cultures depend on forests, clean water and other natural resources, so they have strong incentives to sustainably manage their lands.Today LandMark, the first global platform to provide maps of land held by Indigenous Peoples and local communities, released new carbon storage, tree cover loss, natural resource concessions, dam locations and other data layers that shed light on the environment in which these lands exist. Now anyone, anywhere can view and analyze indigenous and local communities’ environmental contributions and identify threats to specific lands.Five maps illustrate just how critical indigenous and community lands are to the planet:1) Indigenous Peoples and communities hold a considerable amount of the world’s land.More than 50 percent of the world’s land is community land, collectively held by Indigenous Peoples and other local communities and managed primarily under customary tenure arrangements. The map below shows indigenous land in orange and community land in blue across Amazonia, with the darker colors indicating lands documented with a title or land certificate. Community land is found on all continents of the world, except Antarctica, with Africa having more than any other continent. However, deforestation is significantly lower within formally recognized indigenous-held lands. A recent WRI report found that in Bolivia, deforestation rates are 2.8 times lower within “tenure-secure” indigenous lands — lands that are legally recognized by the government and protected from external threats and competing claims — than outside of them. By giving indigenous groups legal rights to the lands they occupy, Bolivia could avoid 8-12 megatonnes of greenhouse gas emissions each year, equivalent to taking more than 1.7 million vehicles off the road.These benefits extend beyond Bolivia and across the Amazon — average annual deforestation rates inside tenured indigenous forestlands were 2-3 times lower than outside of them from 2000 to 2012. Securing these lands would generate billions of dollars in climate, environment and economic benefits over the next 20 years.3) Indigenous Peoples manage some of the richest carbon stocks in the world.Research shows that indigenous and community lands store about 25 percent of the world’s aboveground carbon, making these lands critically important in the global fight to curb climate change. For instance, the Ikahalans in the Philippines have protected their ancestral forests for generations. LandMark’s new carbon storage analysis tool estimates that the trees in the Ikahalan’s domain (outlined in blue in the map below) holds nearly 3 million tonnes of carbon, with an average of 96 tonnes per hectare across their entire territory. The total carbon stored in their lands is equivalent to the yearly greenhouse gas emissions from 2.3 million passenger vehicles. By providing this data, LandMark can help communities like the Ikahalan access additional sources of income through forest conservation programs like REDD+ or carbon accounting and sequestration projects.4) Dams are flooding indigenous and community lands.Around the world, dams and hydropower projects have flooded collectively held lands, including homesteads, family farms, burial grounds and sacred sites. In the Brazilian Amazon alone, more than 80 large dams are currently under construction. However, Indigenous Peoples and other communities hold legal rights to only a fraction of the lands they occupy; even less of their land is formally registered and documented with the government. This makes community land vulnerable to being taken by governments, corporations and other powerful elites.2) Tenure-secure indigenous lands often have lower deforestation rates than other areas.Rapid deforestation accounted for 80 percent of Bolivia’s total annual carbon emissions from 2000-2010, and forest loss isn’t slowing down. Farmers and cattle ranchers are clearing more and more forests, especially in Bolivia’s Santa Cruz province (shown in map below), where soy production is booming. The map above focuses on the Brazilian states of Mato Grosso and Rondônia, showing projects that threaten to harm rivers, destroy forests and create significant hardships for Indigenous Peoples. In these two states, 20 large dams are under construction, 86 are operational and an additional 224 dams are either inventoried or planned.5) Natural resource concessions are a growing threat to indigenous and community lands.Mining for precious metals such as gold, copper and zinc is among the most widespread threat to indigenous lands, particularly in the Amazon. In Peru alone, the government has granted some 55,000 mining and exploration concessions that cover more than 18.5 million hectares, about 15 percent of the country. The map below shows the indigenous Santiago de Chocorvos land, which has 95 concessions on it. Illegal mining, not illustrated on the map, also runs rampant and threatens local communities across Peru. The short-term profits of mineral extraction usually spell long-term hardship for Indigenous Peoples and communities; companies clear forests and pollute waterways, leaving little left to support traditional livelihoods. Titling of community lands and the right of Free, Prior and Informed Consent (FPIC), which gives communities a powerful voice in all decisions affecting their lands, is paramount for preventing the widespread loss of critical ecosystems.A Fight for Legal Recognition and Tenure SecurityMaps are a powerful tool for making visible the lands that Indigenous Peoples and local communities hold. LandMark shows the dynamic environment in which these lands exist – both the benefits that they provide when land rights are secure, as well as the mounting pressures that threaten rural livelihoods and the planet. These communities and their advocates can use the platform to help protect indigenous land rights, negotiate fair payments for land use, and participate in decisions that affect their lands and livelihoods.LEARN MORE: Explore the LandMark platform.
The classic case study for this type of testing is Running a Page-Level Design Test for his upcoming , meaning that you’ve hit a glass ceiling in your design. Without a big shake-up, you won’t make any big gains. shouldn’t just be about small changes. You can do page-level testing (and even flow-level testing) and get very interesting results, often faster and more insightful than the incremental, small changes that A/B testing is known for. So change your testing strategy to include big leaps, and you can avoid the local maximum that much longer. red/green button test results combining A/B testing with other methods , where Google rigorously tested the color of the links on Google Search and Gmail to see which shade of blue converted best. And because Google has a tremendous amount of traffic, they were able to actually see differences between two shades of blue that a normal person would be hard-pressed to distinguish. At huge scale, small differences are discernible, so it makes sense for Google to do that testing. Most people who do Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack There are some differences between element-level design and page-level design. The big one is that designing another page takes a lot longer than just writing another headline. So creating the variations and setting up the test will take longer. But once you start, the differences between two differently designed pages will show up much faster than the differences between two headlines. You’ll get test results more quickly with a page-level test because the variations will be so different. that this is the best type of test to run). But there has also been a lot of A/B testing not . The purpose of the test was to show that even something as innocuous as button color can make a real difference… Here is an example of a test in which a page-level design had a large effect. Luke Stevens tested . Instead of testing single design elements like headlines, images, or call-to-action buttons, simply design two completely different pages and test them against each other. In this way, the entire page becomes the variable you’re testing. It’s still as valid a test as ever, but you’re just working on a higher level. test the entire page as a variable Performance Based Design book An Example of a Page-Level Design Test We’re seeing lots of folks A/B test large changes recently, and it’s something I’m sure we’ll see more of. I’ve helped a lot of people get started with page-level testing, and the results are always interesting. In one recent example, the design team for an art site was testing classic paintings of the old European masters vs. modern abstract artworks, and conversion changed drastically based on whether members of the audience were in their twenties vs. in their fifties. It turns out that younger people dig abstract art and older people like the European masters. This seems to make some sense in hindsight, but it was testing that led to the insight in the first place. Originally published Aug 3, 2011 1:02:00 PM, updated June 28 2019 two completely different versions of a homepage discussion . The results weren’t even close. One outperformed the other by 131%. about the downsides of this incremental approach. The argument is that if you continually test small items over time, you won’t be able to iterate your way to a much better design. Instead, you’ll just improve in very small increments and get stuck in what has come to be called the But for the vast majority of folks working with much smaller traffic, that sort of incremental testing isn’t feasible. Yet most people still seem to test one variable at a time. (As an aside, we’ve been guilty of publishing results like this such as the , you’ll get the complete picture you’re after. Local Maximum A/B testing So the answer is simple: Don’t Limit Yourself to Small Changes do it modestly, testing only one variable at a time. They test headlines, images, button text, and other important page elements that are crucial to conversion. This makes sense. These elements are simple to test, the results you get are clear, and the next step is obvious: you permanently implement the text or image that converts best. By keeping the testing to one isolated variable, you can be more confident in the results. Now, let’s imagine one page worked much better than another, and you wanted to know why. Well, you might be concerned that since the entire page was your variable, you cannot confidently pinpoint the exact reason. Was it the different layout, style, or copy? If you don’t know why something is working/not working, you’ll probably want to roll some other UX methods into the mix, such as interviews or user testing. By In summary, Google’s 41 Shades of Blue study
Marketing Data Originally published Nov 18, 2011 1:30:00 PM, updated February 01 2017 Topics: Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil) of marketing automation, there are still some people that are a little squeamish about the concept.So we’ve compiled some super cool stats and data to help paint the picture of what’s going on in the marketing automation industry, illustrate the key challenges marketers are facing, and show how marketing automation has helped address those problems. See if your business can identify with any of these jaw-dropping marketing automation stats.The Marketing Automation Industry1.) The B2B marketing automation industry will reach $325 million in revenue by the end of 2011. This is a more than 50% increase over 2010, which had also doubled in revenue from the year before. (Source: Raab Associates) Tweet This!2.) The adoption of marketing automation technology is expected to increase by 50% by 2015. (Source: Sirius Decisions) Tweet This!3.) Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Source: Focus Research) Tweet This!4.) By 2020, customers will manage 85% of their relationship without talking to a human. (Source: Gartner Research) Tweet This!5.) 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential. Tweet This!Marketing Automation Challenges6.) 50% of qualified leads are not ready to purchase immediately. (Source: Gleanster) Tweet This!7.) The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. (Source: Sirius Decisions) Tweet This!8.) Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge. (Source: Forrester Research) Tweet This!9.) 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don’t even know this metric. (Source: Forrester Research) Tweet This!10.) 89% of marketers said email was their primary channel for lead generation. (Source: Forrester Research) Tweet This!11.) With a delivery rate of just 75%, achieving strong inbox placement remains a challenge in the B2B sector. (Source: Return Path) Tweet This!12.) Only 33% of companies who use both CRM and marketing automation said the two integrated well. (Source: The Experts Bench) Tweet This!13.) 64% of CMOs have either an informal or no process to manage their marketing automation. (Source: The Annuitas Group) Tweet This!Why Marketing Automation Rocks!14.) Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research) Tweet This!15.) Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Source: The Annuitas Group) Tweet This!16.) Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group) Tweet This!17.) Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research) Tweet This!18.) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Source: Forrester Research) Tweet This!19.) 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Only 10% of marketers report the same follow-up time without mature lead management processes. (Source: Forrester Research) Tweet This!20.) Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate. (Source: CSO Insights) Tweet This!21.) Relevant emails drive 18 times more revenue than broadcast emails. (Source: Jupiter Research) Tweet This!22.) Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Source: Aberdeen Group) Tweet This!23.) Gartner estimates a 15% savings on creative production with marketing automation. Tweet This!24.) Gartner estimates a 5% reduction in marketing waste through automating fulfillment. Tweet This!25.) Event-triggered marketing can potentially save 80% of your direct mail budget. (Source: Gartner Research) Tweet This!If you’re grappling with making the marketing automation leap or trying to make the case to your boss, these stats should help give you some context around the world of marketing automation.Have you ventured into the world of marketing automation? What kind of gains have you seen from your efforts?Image credit: Benson Kua, veganstraightedge Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Goal Setting This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.The way you go about setting goals is all wrong.You may not even be aware of it. And the kicker is that it’s not even your fault. You have faulty wiring. (Don’t worry, we all do.)You’re conditioned to attach expectations, as unrealistic as they may be, to any goal you set for your business. Even worse, your knowledge bias renders you clueless to your own faults. You’re taught that setting goals is a venerable investment of time. It’s a sign of ambition and a prelude to success. But what happens when your expectations are what’s keeping you from your business goals?Below is an all-too-common tale of a (fictional) company that waits too long to adjust its marketing strategy to align with its goals.The Story of Prospect PetePete needs more customers. As marketing manager of a B2B software, he’s been under pressure from his CEO to increase sales by the end of the year. After a disappointing first quarter and a slow start to Q2, Pete’s boss is willing to give him a little time to turn it around. “To make up for this slow first half, we’re going to need big numbers in Q4, Pete,” says Craig the CEO. “Our growth has slowed. I need you to triple sales starting in October. Let’s end the year strong and set ourselves up for a big 2015.”At that point, the marketing team was generating about 20 new leads every month. And of those 20, five converted into customers. At this conversion rate, Pete and his team needed to generate around 60 leads a month to triple sales and get 15 new customers every month from October onward. Because their persona engages heavily online, Pete knew they’d finally need to restructure their online presence in order to drive the volume of website visitors necessary to fill the top of the sales funnel with more quality prospects and generate more conversions. Luckily, Pete had been keeping up with several industry-leading marketing blogs and is pretty well-versed in the techniques necessary to drive more business online. He knows from reading these blogs that they’ll need to start publishing more content, and that it takes time (usually around three months) to start gaining traction. Pete tells his boss that he recommends they invest in a marketing software like HubSpot to really transform their overall presence. After briefing him on the software, Pete’s boss says, “Well, since it’s only April, and we’ll only need three months to get up and going, let’s hold off on that expense until July.” Pete reluctantly agrees.Unfortunately for Pete, his interpretation of his findings has him way off base, and as a result, his understanding of the timetable necessary to achieve the company’s goals is all wrong. He’s set himself, and the company, up for failure.Where it All Went WrongPete’s first mistake is a common one for companies who are evaluating a software for the first time.He earmarked three months to start gaining traction from inbound practices, but he neglected to consider their six month sales process. Sure, they may start generating the traffic and leads they need by October, but by the time these prospects turn into actual business it’ll be too late.So in reality, if he needs to triple sales starting in Q4, they needed to be generating a higher volume of traffic and leads right now here in April. They’re already behind. Even worse, they’re putting off the investment of a marketing software until July, meaning they won’t see any increase in revenue until early 2015. This won’t end well for Pete. Committing to inbound marketing requires a significant change to the way you market your business, particularly if you need to see s significant change in your lead flow. Not only do you need to take into account the length of your sales process, but also the time it will take for your team to create the assets needed to drive more awareness to your website.Blog posts. Premium content offers. A new website. Integrating everything with a software like HubSpot. This all takes time to implement, and more importantly, for search engines like Google to index in order to start generating more traffic and leads.What to Do InsteadFinding yourself in a similar — extraordinarily tough — situation? You need to have the tough conversation with your boss about managing the expectations. He needs to know that if your company is serious about implementing a new software like HubSpot and significantly changing the way you market your business, then his goals and time frame for achieving them is unrealistic. There needs to be more urgency at the C-Level in order to set yourself up for success. You need to take action now, as you’re already behind your revenue target. If you have goals to hit by the end of Q4, not only should you be gearing up with marketing software and inbound practices in Q2, but you should be making your decisions in Q1 in order to get started in time to have everything in place for the start of March.You’re probably thinking, “Right. So I tell my boss he’s wrong and next thing you know, I’m packing up my desk in a cardboard box.” Well, you’d be surprised. As I said, this is a common tale, and most times when a marketing manager has this kind of conversation with their CEO, he concedes due to the fact that he doesn’t know enough about online marketing. He knows this. The important thing to remember when evaluating a software or an agency is not when you need leads or revenue, but rather how long your sales cycle is. By using your sales process as a barometer, you’ll ensure a more accurate time frame for achieving your goals. Traffic and leads don’t pay the bills. In order to set yourself and company up for success, it’s critical you have the things in place necessary to achieve your business goals at the right time.This article originally appeared on Impact Branding and Design’s blog. Impact is a HubSpot Partner Agency located in Wallingford, CT. Originally published Sep 28, 2014 8:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
New Delhi, Nov 20 (PTI) The BCCI on Tuesday said it will approach the ICC’s Dispute Resolution Committee to recover the legal cost from the Pakistan Cricket Board after the sport’s world governing body rejected Pakistan’s compensation claim against India for not playing bilateral series. The ICC’s dispute panel dismissed Pakistan’s compensation claim against India for allegedly failing to honour a Memorandum of Understanding (MoU) on bilateral series. “After hearing the evidence and arguments of the parties over three days in Dubai, the Dispute Panel has rejected all of the PCB’s contentions and accepted the BCCI’s case inter alia on the ground that the BCCI Letter was non-binding and merely expressed an intention to play,” said the BCCI in a statement. “The BCCI wholeheartedly welcomes the decision of the Dispute Panel. The BCCI will now move the Dispute Panel to recover its legal cost from the PCB,” it added. The PCB had demanded Rs 447 crore compensation after alleging that the BCCI didn’t honour the MoU that required India to play six bilateral series between 2015 to 2023. The BCCI, on its part, maintained that the alleged MoU was not binding and did not stand as Pakistan failed to honour a commitment to support the revenue model suggested by India for the ICC. PTI BS PM PM
Topics: Content Creation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You’ve just written your fifth blog article of the week, you have twenty-something slots to fill with engaging Twitter content, and you’re coming to the realization that those emails you’ve been putting off aren’t going to write themselves.The struggle is real.While my team and I have found that crowdsourcing content is a great way to combat writer’s burnout, often times it’s easier said than done. In an effort to make actually doing it a bit easier, I’m going to dive in and share the details of my secrets to crowdsourcing content from your team in a way that’s actually enjoyable for everyone. 4 Tips for Crowdsourcing Your Team for Content Creation1) Explain why it’s important to the business. For crowdsourcing to work, you’ll need buy-in from the members of your team. You want to get them excited about their contributions, and you also want to ensure that they don’t feel as though you’re just trying to get them to pick up your slack. When it comes time to talk with them, carefully explain that while you’re heading up the content strategy, you’re not an expert at everything. Their expertise is exactly what your content needs to differentiate your company and stand out to potential customers.Essentially, your goal should be to deliver the “why” behind your ask for help. Here are a few ways to approach key team members:To your HR director:”If we’re going to write about what makes our company culture unique and why we’re such a great place to work, we’re going to need your voice. You have valuable insight into what candidates think makes us different and why they’re interviewing here in the first place. We need that information to write awesome content that speaks to prospective employees and interns, attracts the best of the best, and ultimately makes your job easier.”To your sales team:”I can write marketing content all day, but because I’m not actually on the sales calls with clients, I can’t connect and engage them the way you do. I’d love to better understand what makes them excited about working with us and what their objections and pain points are. Getting your input on content ideas would help me create higher quality content you can send to prospects at different stages in the sales cycle and help you close more sales.”To your developers:”Our product has fantastic features, and the UX is second to none, but I can’t explain that to other developers who use our product in the same way you can. I’m not as familiar with the technical aspects of what makes our tech so great or why others love using our software. I need your help with communicating that information so we can really speak to our audience in a language they understand.”2) Get your team members over their fear of writing.After you’ve explained to your team why their help is crucial to your content creation efforts, you’ll most likely have to help them overcome their fears of actually writing content. For anyone who doesn’t write content day in and day out, just the thought of sitting down to write a 1,000-word article about anything — even about what they do every day — can be incredibly intimidating.Make it crystal clear that you don’t need them to be great writers. Explain that you need their expertise on the particular topic, not their perfect spelling, grammar, and sentence structure. You can craft and polish their thoughts into compelling, relevant content after they’ve communicated their expertise to you.In fact, there are ways to crowdsource from your team members without them ever having to write a piece of content. Speaking up in meetings and conversations or sending you links to articles that inspire them can give you insight into their voices and expertise.3) Make the process as easy as possible.While relieving your team members of the responsibility of actually writing content is wonderful, it’s still important to make the process as simple and easy as possible. Here are a few tips and tools that our team at Influence & Co. uses to improve communication across departments:Use 15Five to poll your team for content ideas.Using our weekly 15Five reports to crowdsource content ideas has proven especially beneficial for our marketing team. We’ve gone as transparent as including questions that directly ask, “What should we write about on our blog?” to as inconspicuous as, “What are you struggling wit this week?”Use Slack to collect content ideas.We have a Slack channel called #article-topics. This space serves as a great way to encourage our team to share articles they find interesting or topics they think we (or our clients) should be writing about. Because it’s a public channel, anyone on our team can add to it, and the marketing team can skim through it every week for article ideas.Collect information from team members in interviews. The members of your team who are actually working with your customers every day are usually the ones who will have stronger content ideas because they know exactly what your customers are asking, what problems they’re facing, and how your company is alleviating pain points.Our marketing team started conducting interviews with our client service pods, which are teams of account strategists, content strategists, and editors who work on content for our clients. The marketing team asks questions about what the pods’ clients are struggling with and what content could be helpful to them. Then, they develop article topics based on answers from the interviews.Use a knowledge bank to store and organize collective information.Once you have a lot of great content ideas and full answers to specific questions from the different members of your team, you need a place to store, tag, organize, and reference this content for the future.Our team at Influence & Co. built a knowledge bank, and we’ve created a free knowledge management template you can use, too. Next time you’re crafting a piece of content and need input from a team member or a quote on a specific topic, you can reference the knowledge bank first and save yourself and your team members plenty of time.Use project management software (or even Google Docs) to collaborate on articles.Our team has created proprietary project management software that enables us to collaborate on content production, editing, and publication opportunities. The software also sends email notifications on content progress to keep involved team members updated.However, if you don’t have access to software that’s specifically tailored for you organization’s process, something general like Google Docs is a great start. This allows multiple people to add, edit, and make comments on articles so you end up with the best content possible. 4) Give credit to your team members for their help.You’ve finally finished an article that has utilized the collective knowledge and skill sets of dozens of your team members. Rather than take all the credit for yourself, consider these strategies for spreading the love: Co-author the article. Rather than giving the byline to only one of the article’s contributors, list co-authors. It’s perfectly fine to publish a piece of content with more than one author.Credit the byline to the biggest contributor. While it took several people to make this piece of content a reality, it’s not practical to list nine authors. Instead, determine who contributed the most to the article and give that person the byline.Give credit within the article.When you include a piece of information in your content that a member of your team shared with you, quote them. Give credit via social media.When you share your content online, give a special shout-out to each member of the team who contributed skills or expertise to make the piece a success.Getting StartedIf you can explain why their help is important, get them over their fear of writing, make it easy, and give them credit, crowdsourcing content from your team members will be simple. Next time you’re sitting at your computer with writer’s block, remember: you don’t need to have all of the answers because, lucky for you, your team likely does. Originally published Oct 7, 2015 6:00:00 AM, updated February 01 2017
Marketing Trends Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you’d probably get a flurry of strong opinions.But what if you asked them to name the most overrated marketing tactic? Would their answers vary that much?We surveyed 4,000 marketers and salespeople around the globe for our 2015 State of Inbound report and found that, no matter where they came from, marketers agreed on the #1 most overrated marketing tactic.Specifically, we asked our survey respondents to rate the following marketing tactics on how overrated they think they are: blogging, social media, sales enablement, collateral development, SEO, email marketing, traditional paid advertising, online paid advertising, and PR.Here’s what we found.What’s the Most Overrated Marketing Tactic?According to our research, marketers around the globe agree that traditional paid advertising is the #1 most overrated marketing tactic.Click to EnlargeEven outbound marketers think so: We found that 32% of outbound marketers said outbound marketing tactics, like traditional paid advertising, are overrated.Interestingly, while agencies and vendors agreed traditional paid channels are the most overrated, nonprofit marketers cited social media as the most overrated tactic.When we segmented these results by region, here’s what we found:In Australia and New Zealand (ANZ): More people (42%) cited traditional outbound marketing tactics — like print ads, outdoor ads, and broadcasts — as the most overrated marketing tactic than anywhere else in the world. According to folks in Australia and New Zealand, the second most overrated marketing tactic was social media (14%), followed by online paid advertising (11%). The least overrated marketing tactics were blogging (1%) and collateral development (2%).In Asia-Pacific (APAC): Most people (28%) cited traditional outbound marketing tactics as the most overrated marketing tactic. The next most overrated marketing tactic, according to people in Asia-Pacific, was online paid advertising tactics (15%), followed by social media (14%). The least overrated marketing tactics were sales enablement (4%) and blogging (5%).In Europe, the Middle East, and Africa (EMEA): Just over one-third of people (34%) cited traditional outbound marketing tactics as the most overrated marketing tactic. The next most overrated marketing tactic, according to folks in this region, was online paid advertising (13%), followed by social media (11%). The least overrated marketing tactics were collateral development (4%) and sales enablement (4%).In Latin America (LATAM): Just over one-third of people (34%) cited traditional outbound marketing tactics as the most overrated marketing tactic. The next most overrated marketing tactic, according to folks in this region, was social media (15%), followed by online paid advertising (14%). The least overrated marketing tactics were collateral development (3%) and sales enablement (3%).In North America (NORTHAM): Most people (41%) cited traditional outbound marketing tactics as the most overrated marketing tactic. According to people in North America, the next most overrated marketing tactic was online paid advertising (16%), followed by social media (11%). The least overrated marketing tactics were sales enablement (2%) and SEO (3%). A Few ObservationsEven outbound marketers think outbound marketing is overrated.When it comes to generating leads and filling the top of your sales funnel, traditional outbound marketing tactics — where marketers push their message out far and wide in the hopes that it’ll resonate — isn’t as effective as it used to be.It comes as no surprise that more marketers year-over-year are universally embracing inbound marketing tactics (where marketers help themselves “get found” by people already learning about and shopping in their industry) over outbound marketing tactics. Our data shows that in most regions of the world, content marketing tactics like blogging and collateral development were cited as the least overrated marketing tactics.But, according to our data, it’s not just inbound marketers who rate outbound marketing tactics as overrated — even those who identify as outbound marketers think so. Roughly 32% of survey respondents whose companies identify as primarily outbound organizations called paid advertising the most overrated marketing tactic — the number one answer by a wide margin.Image Credit: HubSpot’s State of Inbound 2015 ReportWhile this could be explained by large companies (200+ employees) dedicating money to paid as a sort of diversification of their marketing portfolio, it’s worth repeating that the smart money is on inbound.But outbound efforts can be great supplements to your inbound efforts.Although marketers across the board rated outbound tactics as the most overrated of all marketing tactics, that doesn’t mean marketers should cut them out of their strategy completely.If it’s in your budget, online outbound marketing tactics like social media advertising and PPC are actually great supplements to those more effective inbound marketing efforts.When done right, ads can play an important role in giving proven content a more prominent stage, whether it’s in maximizing reach to an existing audience or launching campaigns in a new market. For example, users who are retargeted to are 70% more likely to convert. And native ads that include rich media boost conversion rates by up to 60%.And because these tactics are done online, it’s easier to measure their ROI — especially if you have the right tools. One reason online outbound tactics were rated as one of the most overrated marketing tactics under offline outbound tactics is likely because many marketers still haven’t been able to measure their efforts — though current tools can help you do that much better. (HubSpot customers: Read this post on our customer blog for tips on measuring the ROI of social using HubSpot.)That being said, each social network comes with its own strengths and weaknesses. Read this blog post to learn more about the pros and cons of advertising on each platform. If you want a more comprehensive guide to social media advertising, download and read our free ebook, The Essential Guide to Social Media Advertising.Are we seeing signs of social media fatigue?Finally, you’ll notice social media was the one inbound marketing tactic that was considered overrated in several regions of the world. For instance, although folks in Latin America have broadly adopted social media, 15% of marketers in that region said social media was overrated. In Australia and New Zealand, 14% cited social media as overrated. Not to mention, social media was the third most overrated marketing tactic in Europe, the Middle East, Africa, and North America.What does this say about the state of social media marketing? Where is the fatigue coming from?After all, social media activity actually has potential to help increase website traffic and sales. It impacts your organic search presence, helping your content rank higher in search engines. It’s also a way for businesses to speak directly with their customers, which helps build customer loyalty. For example, a company called Coffee Groundz started using Twitter as a direct order channel with customers and increased sales and market share via Twitter by 20-30%.Marketers experiencing social media fatigue are likely having trouble strategizing and picking the right tools to achieve the results they’re looking for.For some, it could be an efficiency issue — which is why we recommend streamlining your efforts by using a social media content calendar.For others, it’s a lack of a solid social strategy. According to data analysis from SOBCon Founder and CEO Liz Strauss, a significant number of marketers “are using social channels in a non-useful manner: posting randomly, without a goal and without a true understanding of what can be accomplished on any particular social channel.” According to her analysis, consistency (even more than frequency) is the key to making an impact with your social media activity. When, how often, and which types of content to post will depend on a combination of research and your own testing.For others, finding relevant conversations in a sea of irrelevant ones can feel like finding a needle in a haystack. This is where it helps for social media posting to become a contextualized part of your marketing, sales, and customer service strategies. (HubSpot customers: Social Inbox plugs your social media accounts into your contact database so you can see which folks engaging with your content are strangers, leads, and customers.)What observations do you have from the results of our survey on overrated marketing tactics? Do you agree/disagree with our survey respondents? Share your thoughts with us in the comments. Topics: Originally published Nov 10, 2015 6:00:00 AM, updated February 01 2017
More than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus, 56% of emails were opened on mobile devices in April 2016.With so many potential customers opening emails on mobile, it’s essential that marketers optimize their sends for tablets and smartphones in addition to desktop computers. Luckily, Google has made that easier with their announcement that Gmail will begin supporting emails created with responsive design later this month.Let’s dive into some of the details marketers should know about this announcement.What’s changing?Until this month, many email marketers have had to optimize their sends for mobile using manual tactics — changing the sizes and proportions of images, links, calls-to-action, and so on. (HubSpot customers: You get to skip the headache thanks to default emails automatically optimized with responsive design.) But these steps are time-consuming to say the least. However, last night, Gmail announced that both Gmail and Inbox by Gmail will now allow for emails developed with responsive design. In other words, emails will dynamically adapt so their content automatically fits the size of all screens.What’s the difference in experience between an email that’s been optimized for mobile, and one that hasn’t? When emails aren’t optimized for mobile use, the content might appear distorted, forcing readers to zoom in or out to read the message or click on a link. When emails are optimized for mobile devices, images and links automatically adjust so they’re easier to view on a smartphone or tablet. To put the significance of responsive design into context, consider that 39% of people will stop engaging with a mobile site if images take too long to load, and 38% will stop engaging with a website if the layout is unattractive, according to Adobe. This GIF from Google illustrates the difference:If you’re design-minded, Google is making this possible by means of CSS media queries. According to Jeffrey Vocell, principal product marketing manager at HubSpot, these coding filters are used in website and email creation to ensure that an email, regardless of the device it’s accessed on, will look just the way the sender intended. They make it easy to change the style of content depending on which type of device is loading the email or website.What does this mean for marketers?I asked HubSpot Demand Generation Marketing Manager Nick Barrasso what he thought about the announcement.”It’s about time that Google is supporting media queries for responsive design,” Barrasso said. “The growth of email engagement on mobile devices is not slowing anytime soon, so this is a move that’s not only welcomed, but long overdue.”Here’s why Gmail’s announcement is such a big deal for marketers:Greater access: Gmail has one billion users worldwide, and 75% of Gmail users access their accounts on mobile devices. This change represents a tremendous opportunity for email marketers to target millions of potential customers with emails optimized for mobile.Better user experience: 42% of consumers in a BlueHornet study said they would delete an email if it didn’t display properly on a mobile device. This change will improve the recipient experience, and perhaps save some messages from the dreaded delete.Greater accessibility: According to Kevin Mandeville, content designer at Litmus, “Accessibility in email is essential for a campaign’s success.” Features in CSS media queries that Gmail now support include larger, touch-friendly buttons and automatic image resizing. Additionally, Gmail will support CSS screen-reading settings so recipients can more easily listen to emails as well.Streamlined email design: Email marketers and designers will no longer have to hack their way to mobile-optimized emails using CSS inlining, templates, or manually adjusting sizes and proportions. CSS media queries are a far less complicated, one-stop process for responsive design.Gmail is an influencer: Now that the largest email provider is supporting responsive design, other services may follow suit in order to compete. With more than 80% of global email users projected to access their email on mobile devices by the end of 2018, it’s of no small consequence that Google has just taken the next step to improve user experience and results for Gmail users and email marketers.Now that producing mobile-optimized emails has gotten that much easier, check out our roundup of remarkable email marketing campaigns to start brainstorming creative sends to engage mobile users.What do you think about Gmail’s announcement? How are you preparing to optimize your emails for mobile? Let us know in the comments. Originally published Sep 15, 2016 1:58:12 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Responsive Design Topics:
Don’t forget to share this post! User Experience Topics: Originally published Jun 14, 2018 6:00:00 AM, updated July 12 2019 Image courtesy of Altitude Inc. 2. SpotifyRemember the days of paying $1.99 for one song, or hanging around the aisles of Walmart, searching for your favorite album?One of the most impressive displays of human-centered design, I’d argue, is Spotify — a product that showed me my prior method for purchasing music was a problem, before I even recognized it as one.Spotify succeeded by empathizing with their users’ struggle to pay for music from disparate sources, and created a solution we could all embrace. Thanks to Spotify, users are able to get all their music in one place, for one monthly fee. I’m willing to pay more for that kind of tailored, customized, helpful service.Image courtesy of Spotify. 3. FitbitBefore handy fitness trackers, we’d have to estimate how many calories we burned in a day, and find inherent motivation to be more active (which, as we all know, is an untrustworthy source).The invention of products like Fitbit is undeniably human-centered. The inventors of fitness trackers recognized people’s challenges with tracking and maintaining fitness goals, and provided a useful long-term solution. The product works with the user in mind, by telling the user how many calories she burned, and urging her to get more exercise.Image courtesy of FitBit. 4. Venmo Venmo is another example of a product which solved a problem before most people realized it was one. I personally didn’t see how cumbersome exchanging money was, until Venmo provided a solution.In fact, the founders of Venmo, Andrew Kortina and Iqram Magdon-Ismail, stumbled across the idea of Venmo only when they themselves encountered the problem. They took a trip to New York City, and Iqram forgot his wallet. Andrew paid for everything, and at the end of the trip, Iqram wrote him a check.During that exchange of money, they thought to themselves, “Why is this still the best way of exchanging money? Why can’t we do this on our phones?”The Venmo founders needed to solve a problem they encountered, and built a solution from which other people could also benefit.Image courtesy of Venmo. Feeling Inspired?Hopefully, these examples confirm the usefulness of human-centered design for creating long-lasting and innovative products. You’re now ready to tackle your creative process from a new angle — the human angle. To understand what human-centered design is, let’s start with what it isn’t.Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days — they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers — they’d welcome the opportunity to get offline.”Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Your boss has good intentions, but his intentions don’t match your consumer’s reality. His idea isn’t empathetic towards a teenager’s actual passions, and it isn’t a solution that fits their actual wants and needs.What is human-centered design?Human-centered design is a problem-solving method that requires you to put your consumer’s needs first when tackling an issue. To use human-centered design for your creative process, you must know your consumer deeply, empathize with a real problem they face, and come up with solutions they’d embrace. Human-centered design means creating products to solve your consumer’s struggles and help them live better, easier lives.Now, let’s look at a real example of human-centered design: meal subscription boxes.Take HelloFresh, which was founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. The company delivers a box of fresh food to your door, with easy recipes included. The founders recognized people have trouble finding time to shop for groceries, and they also struggle to create healthy, affordable meals — they came up with a solution to both problems.Unlike your boss in the first example, the HelloFresh founders didn’t come up with an idea unrelated to real consumer’s actual needs. Instead, they recognized a struggle someone was facing, and then worked to invent a solution. In this way, it’s arguable human-centered design is a safer and more trustworthy approach to problem-solving.Whether your role requires you to pitch ideas in marketing meetings, or design the products your company sells, it’s critical you know the process of human-centered design. By putting your consumer at the forefront of your creative process, you’re ensuring each product you create and distribute is a true, long-term solution to your consumer’s needs. If done correctly, you’ll gain a much more reliable and loyal customer-base.Now that we’ve covered the importance of human-centered design, let’s dive into the various stages of a human-centered design process, and take a look at some examples, so you feel confident implementing the strategy for yourself.Human-centered Design ProcessIDEO — the global design firm behind Apple’s first computer mouse, the Palm Pilot in 1998, and more — came up with three phases for the human-centered design process, which has helped them create such successful and long-lasting products.The three phases of the human-centered design process are inspiration, ideation, and implementation.If you want to improve a piece of software all you have to do is watch people using it and see when they grimace, and then you can fix that. — David Kelley, Founder of IDEOPhase One: Inspiration.The inspiration stage requires true on-the-ground research. You’ll need to engage with your target audience directly to understand their biggest problems and pain points. It’s important to research your target audience. You want to find out: what makes your consumer happy? What makes them frustrated? What do they do first in the morning? How do they devour content? What takes up most of their time?Essentially, you want to see from their point of view.There are a few different methods you could use to research your audience. For instance, you might send out surveys to customers via email, or create a survey submission form on one of your web pages. If you find it difficult to get people to fill out the survey, you might offer incentives — 10% off their next purchase, or a ticket for a raffle contest with a giveaway prize.If you don’t feel comfortable with surveys, you could facilitate a focus group.If you interact often with consumers on the phone or email, you might organically hear about issues they’re having.If you’re still unsure of which direction to take, check out 17 Tools & Resources for Conducting Market Research for more ideas.Once you’ve done your market research, make a list with your team of all the trivial and major problems with which your consumer struggles (within your skill set or products, of course). Consider the biggest hassles your consumer faces, and how your products could get better, to solve for those issues.Phase Two: Ideation.Like the HelloFresh founders, your team must envision a future that doesn’t exist yet. Now that you know what problems your consumer faces, what solutions could help them become better, happier, and more productive?The ideation stage is your “no such thing as a bad idea” brainstorming session. It requires you and your colleagues to create a long list, and tweak it. Take good ideas, and make them better. Refine and tweak them. Imagine all the different ways you could solve a customer’s problem, big and small.When you’re confident you have a realistic, human-centered idea to solve for a customer’s needs, you’ll need to envision how a product could solve that solution.Let’s use our HelloFresh example to see this stage more clearly. In Phase Two, Ideation, you’ve already recognized people don’t have time to grocery shop and want healthy meals (that was Phase One). In this step, you’ve made a long list of potential solutions, i.e. “YouTube tutorials to create healthy meals? Write a cookbook? Pay for someone to come into your home and cook for you? Pay for a truck to deliver healthy food to your door?”Ultimately, your team has decided — aha! We’ll create a meal subscription service.Now, you want to create a prototype of this product and test it on your ideal persona.Remember, the whole premise behind human-centered design is digging into your consumer’s actual needs and providing a solution to those needs. If you receive feedback on limitations of your product, don’t get dejected — get inspired. That feedback is exactly what you need to ensure your product will gain long-term traction with your target consumer-base.Phase Three: Implementation.So you’ve created and tested a prototype of your product, you’ve collected feedback, and the product seems ready for release to a wider audience.Now, it’s time to market your product. Ultimately, you’ll want to imagine yourself in your consumer’s shoes, and then market to them from that point of view: How would I like to learn about this product if I were them?Since your product revolves around your consumer’s struggles, you’ll want to come up with an effective marketing strategy to spread the word about your product as a long-term solution to a real struggle.You also might want to consider partnering with other businesses who offer similar solutions or share an audience with similar problems. By partnering with a business, you’re able to offer the user more of an all-in-one solution.Human-centered Design Examples1. Colgate Toothbrush Colgate-Palmolive’s toothbrush, Acti-Brush, was innovative in the 1990’s, but since then, competitor’s toothbrushes have surpassed Colgate’s on the market. Colgate-Palmolive hired Altitude, a design consulting firm focused on human-centered designs, to create a new toothbrush model.The Altitude team extensively researched the audience, and then developed the Motion, a new, slimmer, high-powered toothbrush with oscillating heads and an arcing neck. The entire product, from superficial features to performance, centered around one critical question: will this serve our user’s needs? Ultimately, the Motion was successful by solving a user’s problem — needing a slender toothbrush that could still deliver on performance — the industry hadn’t previously addressed.
Project Management Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success — and which didn’t — they could improve their efficiency, effectiveness, and productivity at work.The same logic applies to teams and project management. If your team follows a process while working on a project, you’re more likely to develop products or services that effectively solve your customers’ problems.Download your free marketing goal-setting template here. One of the most widely-used software development processes in project management is called the waterfall methodology, and it’s rooted in logic and sequence. If you want to leverage this proven process for your project management efforts, read on.The Waterfall ModelThe waterfall model is a process for software development. It’s a linear-sequential life cycle model, which means you need to complete each stage of the model before you can start the next stage. Since it follows a logical sequence of steps throughout the software development life cycle, similar to how a waterfall flows down a cascading set of rocks, it’s called the waterfall model.The waterfall model has six stages: requirements, analysis, design, coding, testing, and deployment.Picture Credit: Software Testing MaterialDuring the requirements stage, developers write down all the possible requirements of a system in a requirements document. The document defines what the system should do, but not necessarily how it will work. Developers will base all the software’s future development on the requirements document.In the next stage, analysis, developers use the requirements document to examine and flesh out the logical or theoretical design of the system without accounting for its hardware or software technologies.The project will then move onto the design stage, where developers alter the logical design of the system to make sure it works with the system’s hardware and software technologies.Once developers finalize the system’s physical design, the project enters the coding stage. In this stage, developers will reference the system’s requirements and logical and physical specifications to write its actual code.After coding the system, quality analysts, beta testers, and other testers will use the system and report any bugs they find. Developers will patch the most pressing issues. This is known as the testing stage.Finally, the project enters the deployment stage, where developers release the system to their market, support their customers, maintain the system, and upgrade it to meet their customers’ evolving needs.Advantages of The Waterfall MethodIf you’re considering using the waterfall method for your next project, here are the five main advantages your team will most likely experience:Developers can catch design errors during the analysis and design stages, which helps them avoid writing faulty code during the coding stage.The project has clearly defined milestones, so developers can work toward concrete goals and easily measure their progress.Developers who join the project can easily get up to speed — all the system’s requirements are in the requirements document.The waterfall method structures and organizes the project. From design to release, developers know exactly what to work on.Developers can accurately estimate the project’s cost — all the system’s requirements are defined during the first stage of the model.Disadvantages of The Waterfall MethodLike every other project management process, the Waterfall Method has its disadvantages. Here are the three main ones to consider before using the method for your next project.It’s challenging for customers to define the exact functionality of a system they prefer during the early stages of development — they must wait until developers finish building the system to see if it actually fits their needs. If the final product isn’t up to par, developers must redesign the system, which is extremely challenging and expensive.Since developers finalize the system’s requirements during the first stage of the waterfall method, they can’t change or refine the requirements during the next stages of the development cycle. This non-stop tunnel vision can sap creativity and innovation during development.Developers can’t move onto the next stage of development unless they complete the previous one, so the waterfall method can take longer than other project management processes like the agile method, which allows developers to iterate an entire system in short bursts of time, called sprints. Topics: Originally published Oct 31, 2018 6:00:00 AM, updated December 30 2018 Don’t forget to share this post!
Don’t forget to share this post! 4. PaperformPaperform is a powerful form builder with a modern UX that makes it easy to create a form in a matter of minutes. With a focus on customization, Paperform is a great solution for creating beautiful and advanced forms that suit your specific needs.The tool features a wide range of question types, as well as conditional logic and calculation fields to help you create a smart form that interacts with your respondents in real-time. It also offers fully customizable elements, including media, typography and the ability to add custom HTML and CSS as needed. Paperform also supports online payments and offers 1000+ app integrations to fully automate your workflows. Easily embed and share your forms, access advanced form analytics and set up automatic email responses.Image source: Paperform5. ForminatorForminator is a WordPress plugin that allows you to create highly customizable forms using its drag and drop form builder. What makes Forminator unique compared to all the popular modern forms plugins out there is that it’s completely free. At this time, all features and integrations are included out of the box.That’s not to say it lacks functionality either. Common premium form features such as polls, quizzes, frontend posting, calculations, and even accepting payments via Stripe and PayPal are all free. It is one of the most feature-rich free form plugins out there.Image Source: WPMU DEV6. Google FormsGoogle Forms’ unique selling point is that it’s fast, free, and easy to use, with unlimited forms and entries. It’s also built into the Google Docs suite, so it automatically pulls your data into a Google Sheet for you to analyze.While Google Forms’ design may not be customizable, this form tool is best for quick market surveys, rather than a professional survey or lead capture form placed on your website. The options are endless for form builder tools.Most form builders offer all the essentials needed to make a basic form, but your options start to narrow down when you want better customization and deeper data analysis. Ultimately, for you, the best form tool depends on your team’s purpose and particular business needs. You’ve heard it before — forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold. Before we dive into the best form builder tools for 2019, though, let’s talk about what a form builder exactly is.With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make a contact form, a sign-up form, or a survey, form tools are the easiest way to create web forms, with drag and drop questions, multiple form fields, and different color and structure options.Once your responses start coming in, most forms will also import each entry into a spreadsheet or centralized database and send you notifications when people complete them.Form tools today usually offer many different features too, like progressive profiling, smart fields, and interactivity.Easily build and embed forms on your site. Try HubSpot Forms for free!Ultimately, there’s a form for each of your business’ needs and goals — and we’re here to help you pick the best-fit tool specifically for you.24 of the Best Form Builder Tools for 20191. HubSpot’s Free Online Form BuilderHubSpot’s online form builder is one of the most powerful form builder tools available. The tool combines the foundations of form creation with cutting-edge technology to give you much more capability than a normal online form builder can — and it’s also free.Even though it’s one the more advanced form builder tools, you don’t need any technical expertise when you use HubSpot’s form builder. You can quickly create forms with the drag-and-drop form builder and convert anonymous website visitors into leads with unlimited forms, fields, submissions, and custom forms that all connect to your contact database.Once someone fills your form out, they’re automatically routed to HubSpot CRM. Once they’re in your CRM system, you can set reminder tasks, call them, and send them one-to-one personalized emails, letting you better manage and nurture relationships with your contacts.HubSpot’s form builder also has data enrichment for contact profiles and deep integration with HubSpot’s marketing hub, making it a good option for teams who want a single system to manage their forms, contacts, and marketing efforts.2. Gravity FormsAnother WordPress-powered plugin, Gravity Forms helps you create amazing forms with the help of multi-page/multi-step forms and a number of time-saving features.With this tool, you have access to a variety of integration options and add-ons for email software, messenger platforms, payment options, and automation software. You can also create advanced forms, but, for non-techies, they can be a little complicated to set up.Image Source: WPML3. Pabbly Form BuilderPabbly Form Builder offers unlimited form submissions, file uploads, payment collection tools, users, storage, multi-page forms, conditional logic, and conversion rate optimization features.The tool includes a highly customizable form builder that enables you to create, customize, personalize each form you build. You can adjust the spacing between different form fields, customize colors, shadows, borders, background, font styling, and much more.Pabbly also offers multiple types of forms to embed on your website, sliding and pop-up forms you can use to capture leads for your business.When it comes to organizing your form submissions, you can easily manage incoming submissions with a variety of pre-built filters, like “new” or “needs response”. Originally published Apr 29, 2019 3:11:43 AM, updated November 15 2019 Topics: Forms Image Source: Google7. Ultimate Form Builder LiteUltimate Form Builder Lite is a free WordPress plugin. The tool includes five beautiful pre-designed form templates you can choose from. You can create as many forms as you want and you can also preview them before using them on your site. The forms are stored in a database that can be exported to .csv.8. JotFormJotForm is an online form builder with an intuitive visual editor, known for making form building faster than ever.The tool has all the normal form building capabilities as well as unique fields to customize your own forms. It also integrates with almost every marketing platform.The free plan caps out at 5 forms, with up to a 100 entries per month.Image Source: JotForm9. TypeformTypeform takes an innovative approach to the world of form building. With an intuitive design, the tool guides you through the form creation process one question at a time and makes the experience of building a survey fun and interactive.Typeform is also great for customer surveys and user research — you can create and send standalone survey links out to your list. If you want to try something with an engaging, straightforward user experience, the tool is a solid option.Image Source: Typeform10. Microsoft FormsMicrosoft Forms is a simple, easy-to-use form creator that integrates with the Microsoft Office suite. With full customization options, users can quickly make surveys, feedback forms, quizzes, and lead forms.Since Microsoft forms doesn’t integrate directly with an online CMS, the tool might not be the best option for lead generation. But the form builder can collect data in real-time and import all your responses in an Excel spreadsheet, so you can perform powerful yet simple analysis with Excel filters and pivot tables.Image Source: YouTube11. Form CraftsForm Crafts is a basic form builder tool that has a user-friendly interface and simple design.The WordPress plugin allows you to create moderately customizable lead capture forms, email sign-up forms, surveys, and feedback collection forms. One of Form Crafts’ best features is that it’ll send you email notifications about your lead generation process, so you don’t need to constantly monitor your results anymore.Image Source: WordPress12. FormToolsFormTools is a flexible form creator that focuses on feedback, data, insights, and beautiful form building.The form builder tool allows you to create most types of forms and tracks your results on a visually appealing dashboard. FormTools also give you an option to integrate their app with a third party provider of your choosing, like Salesforce or Dropbox.Image Source: Form Tools13. WufooPart of the SurveyMonkey family, Wufoo is one of the oldest form tools in the space. You can design some appealing online forms with it and it’s super easy to use.The app also allows you to embed forms on your website, set up payment fields that are compatible with a number of payment processing services, and turn on automatic email notifications to alert you when someone fills out your form.Image Source: WuFoo14. Ninja FormsNinja Forms is a powerful WordPress form tool that’s used by wide range of marketers, from novices to gurus.The tool is free, integrates quickly and easily with a number of different tools, and it can greatly boost your marketing efforts. Ninja Forms also offers unlimited forms, fields and submissions. But, sometimes, the tool lacks clear documentation and can be difficult to use when you want to customize your forms.Image Source: CodeCanyon15. Cognito FormsIf you’re looking for a form builder with sound logic branches and robust payment fields, Cognito Forms is for you. The form tool also offers calculated fields, conditional logic, repeating fields, and more, making it easy and simple to create advanced forms.Cognito Forms integrates with Stripe, PayPal, and Square and offers a free version that includes unlimited forms with 500 entries per month.Image Source: Microsoft Store16. FormStackFormStack is mostly focused on building business and professional style forms. The tool’s best features include intelligent forms, built-in workflows, and seamless integrations with Google Sheets, PayPal, and MailChimp (and others through their API).One of FormStack’s more sophisticated features is an A/B testing tool that can compare different versions of your forms and tell you what performs better.The tool also offer electronic signatures and payments, and users can save their form drafts and return later to finish them.Image Source: GetApp17. FormSiteFormSite has all the essential features you need for cranking out some quick “prototypical” web forms. As one of the more basic form builders, it’s often used for simple contact or feedback forms.The tool also has a number of pricing plans that can suit your specific business needs. The free version offers 5 forms each month with 10 results per form.Image Credit: FormSite18. Clearbit FormsClearbit Forms lets you leverage smart forms and flexible data enrichment technology to automatically collect specific user information. This lets you create shorter forms with less fields, and, in turn, produce happier customers (because who doesn’t love a short survey?)With two plans designed for startups and enterprises, Clearbit can definitely meet your modern marketing needs.Image Source: Clearbit19. FormKeepFormKeep is a tool unlike most on this list — it’s an easy-to-use tool that finds a happy medium between coded and drag and drop forms.With FormKeep, you have the option to code your own form, style it according to your brand guidelines, and integrate it with Zapier to manage your submission data.Image Source: Intercom20. SurveyAnyPlaceSurveyAnyPlace has proven that surveys don’t have to be boring. With their gamification elements, interactive features, and incentives like coupon codes, you can make all your surveys and quizzes fun and enjoyable.By leveraging SurveyAnyPlace’s unique approach to form building, you can easily collect leads, information, and insights from visitors.Image Source: GetApp21. Contact Form 7 One of the most popular WordPress plugins, Contact Form 7, has upwards of 5 million active installations on the CMS.A free tool for everyone to use, it’s a super simple and basic form creator with a heavy focus on contact forms. But it’s also important to note that the tool has some limitations, especially with its customization options.Image Source: WordPress22. Conversational FormAn open source platform, Conversational Form lets you transform your web form into a simple chatbot.By using a novel and clever way to gather data, this form builder is bound to drive user engagement. At the same time, though, due to its new entrance into the marketing space, it might be difficult to learn your way around the tool.Image Source: Pagely23. FormBakeryAs one of the easiest drag and drop form tools out there, FormBakery lets you build professional forms in the most straightforward way possible.For those looking to build a super simple form in under 5 minutes, the tool is a great choice. You can quickly customize forms with your own designs, with no coding necessary. If you’re looking to build a more advanced form, though, FormBakery may not be the right choice for you.Image Source: AppStorm24. DeviceMagicDeviceMagic is a mobile form solution on a mission to ditch all paperwork, automate lead generation processes, and enhance data collection.Since the tool solely focuses on building mobile forms, it has a number of great benefits over other form builders, like quick and accurate data collection, lower operations costs, and less time wasted on administrative work.Image Source: Device Magic
Ace wrestler Bajrang Punia is set to be awarded with the Rajiv Gandhi Khel Ratna Award 2019 — the country’s highest sporting honour.Speaking to IANS, sources in the know of developments said that Punia will be rewarded with the award for his consistent showing in the field of wrestling and his contribution in bringing laurels to the country.Punia alongwith Vinesh Phogat were recommended by the Wrestling Federation of India (WFI) for the prestigious award.Punia recently defended his title at the Tbilisi Grand Prix as he won the gold medal by prevailing over Iran’s Peiman Bibyani in the 65kg final of the men’s free style competition.Current number one wrestler Punia stamped his authority in the Asian circuit after he won the Asian Wrestling Championships in Xi’an, China.Punia had last year won the gold medal in the 65-kg freestyle wrestling event at the Asian Games held in Jakarta. He defeated Japanese wrestler Takatani Daichi 11-8.Before that, he had also won the gold medal in the same category at the Gold Coast Commonwealth Games. He overcame Kane Charig of Wales by Technical Superiority to clinch the gold.Last year, Indian cricket team skipper Virat Kohli and weightlifter Mirabai Chanu were awarded with the Khel Ratna Award.The first recipient of the award was Chess Grandmaster Viswanathan Anand, who was honoured for his performance in the year 1991-92.Also Read | I was determined to end India’s medal drought: Deepak PuniaAlso see:
Australia captain Tim Paine said the visitors have been able to put behind the disappointment of the crushing defeat to England in the 3rd Ashes Test in Leeds that robbed them an opportunity to retain the Urn.Australia had set England a target of 359 and were looking set to retain the Ashes Urn as early as the third Test. However, Ben Stokes came up with a heroic knock of 135 not out as he stitched an unbeaten 76-run stand for the 11th wicket with Jack Leach to help the team pull off a miraculous win. At the end of the thriller in Leeds, England survived and managed to keep their hopes alive.There was disappointment and heartbreak for Australia as they were scrappy and undone by the nerves even as Ben Stokes was taking England towards the finish line. Tim Paine wasted a DRS review and allowed Stokes to escape a straightforward decision for LBW in the penultimate over of the match bowled by Nathan Lyon.Joel Wilson, the on-field umpire, had given it not out but replays showed 3 reds. The chaotic situation continued as Lyon was also guilty of not handling the nerves as he missed a simple run-out chance in the following ball when England needed 2 runs for the miraculous win.Stokes hit the winning run in the following over, crunching a wide ball from Pat Cummins to the cover boundary to complete the stunning victory that leveled the series at 1-1.Speaking ahead of the 4th Test, starting September 4 in Manchester, Australia captain Tim Paine the team is in a good spot.advertisement”I think you’ve just got to address it, we had some honest conversations and we know we made some errors as a team and as individuals, but we can’t be holding onto that, we’re in the middle of a massive series and it can happen. We’ve moved on, we’re ready for Manchester, the group’s in a really good spot,” Tim Paine said.”If we were 1-1 I think most people would’ve taken it. Without Steve Smith playing I don’t think we were given any chance of winning that Test match, so without Steve Smith playing I think most people wrote us off in that Test, so we’re tracking ok,” the Australia captain added.Whom will Steve Smith replace in the playing XI?Steve Smith missed the 3rd Test after a blow to his neck by Jofra Archer in the 2nd Test. Smith was ruled out due to delayed concussion but the former captain is gearing up for his comeback. On Friday, Smith took the field and scored 23 runs for Australia against Derbyshire in a 3-day warm-up match in Manchester. In fact, Smith headed straight to the practice nets after the dismissal, showcasing he is hungry for more in the remainder of the series.In Smith’s absence, Marnus Labuschagne stepped in and delivered. In the second innings of the Lord’s Test wherein he became the first-ever concussion substitute in Test cricket, Labuschangne scored 59. He followed it up with back-to-back half-centuries (74 and 80) in the Leeds Test.With Smith returning, it will be interesting to see whether Australia persist with Labuschagne and drop a middle-order batsman or they will go for a direct swap.Addressing the issue, Tim Paine added: “Steve Smith is going to come back in and play. So obviously someone from the last Test is going to miss out. There’s no doubt about that. To be honest, I’m not too sure who might not be playing. I think we’ll know a lot more by the end of this game [tour game vs Derbyshire].”Also Read | Marais Erasmus, Kumar Dharmasena to umpire in remaining Ashes TestsAlso Read | ICC Test rankings: Virat Kohli likely to maintain lead in duel with Steve Smith for top spotAlso See: