Whitewater makes its adverts go further

first_img Tagged with: Consulting & Agencies Digital Individual giving About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 12 July 2005 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  28 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Whitewater makes its adverts go further Charity print, radio and TV advertising could also be made to go the extra mile in this way. Indeed, many award-winning charity advertising campaigns deserve a longer life online. Marketing and fundraising agency Whitewater are making sure their print adverts have a wider audience by publishing them online. Charities that rely on print advertising could do the same.Whitewater has been running a series of innovative full-page colour adverts in Professional Fundraising magazine for some months now. Keen to ensure a wider audience, the agency has published the adverts on its website.This is a good example of attempting to maximise a print advertisement’s impact, not least because the adverts have a longer life on the web. Advertisementlast_img

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