Is Oxford doing enough to address its colonial past? Write for Cherwell and have your say – send a 150-word pitch to our comment editors.A University spokesperson told Cherwell at the time “it will take time to fully understand the reasons that underlie differences in performance between individuals.”Earlier this month, figures from the Higher Education Policy Institute (HEPI) and the Higher Education Statistics Agency (HESA) revealed that Oxford is among the worst British universities for equal access.According to the report, Oxford accepted fewer applications from poor neighbourhoods in the 2017-18 academic year than any other mainstream institution, with just 2.8 per cent of its intake being from areas classified as the most difficult to engage in higher education.According to Surender, the proportion of British BME students (including those from China, India, Pakistan, and the Caribbean) rose to 17.9 per cent in 2017 intake.Nigel Biggar has been involved in an ongoing Twitter spat with Cambridge don Priyamvada Gopal since November 2017, after Gopal criticised Biggar’s description of the British Empire as “morally mixed”. Biggar responded in an article for The Times by calling Gopal’s tweets against his views as “incontinent abuse”.Shame on @UniofOxford for hosting a disgraceful bunch of colonialist scholars producing lousy apologetics. This is Oxbridge racism at its finest–the pretence that this supremacist crap can be up for ‘debate.’ https://t.co/yIHQipUhH5. This version of Oxford Must Fall .— Priyamvada Gopal (@PriyamvadaGopal) December 13, 2017 Other ideas include the erection of statues to campaigners like Gandhi or Martin Luther King, as well as to some of Oxford’s first students from the commonwealth such as Eric Williams, who led Trinidad and Tobago to independence.Dr Eric Williams served as the first Prime Minister of Trinidad and Tobago from 1962.Pro-vice chancellor Rebecca Surender said workshops would be held this year to “consider the opportunities and challenges and practical steps in relation to diversifying the curriculum.”The working group reportedly raised the idea of creating a new “canon” to replace the study of some “pale stale white men” with black, Asian, female, and gay figures.The University has agreed to fund the project, Surender says, because it is “exciting, innovative, and very relevant to our current goals . . . We are very happy that this is happening.“We are going as fast as we can in terms of turning the dial on issues including the number of BME (black and minority ethnic) students at the University,” Surender added.“We want to signal that we are open for business for everyone: that includes BME and British white working-class students. We want to say, ‘Please apply – we want you to feel comfortable here.’”In February, data released by Oxford revealed that only two black students were awarded first class degrees in last year’s final examinations. The figures also revealed that 37 per cent of men received first class degrees last summer compared to 29 per cent of women. Oxford is to tackle its colonial legacy amid fears that its global reputation is being damaged by criticism that it admits too few black students.The University is developing a strategy to challenge its colonial history, which will include the creation of a website setting out its contentious past, the return of treasures seized during the time of the British Empire, and the study of more black and Asian thinkers on degree courses.The project, which was launched by academics and students following the Rhodes Must Fall protests that called for the toppling of Oriel College’s statue of Victorian imperialist Cecil Rhodes, has been awarded £20,000 by the University in order to “kick-start” its action, The Sunday Times reported.It is understood that vice chancellor Louise Richardson has been involved in the discussions.Vice chancellor, Louise Richardson, has been involved in discussionsProminent diversity campaigner and broadcaster, June Sarpong, is set to launch the website as the project’s first stage later this year to show that Oxford is “dealing with problems linked to racism, classism, and colonialism.”Nigel Biggar, Regius Professor of Moral and Pastoral Philosophy, has been invited to join the working group, despite being criticised by other dons last year after launching a five-year study to celebrate “what is good in empire as well as what is bad.”The University could not confirm The Sunday Times’s claim that members of the working group, chaired by Kalypso Nicolaidis, director of the Centre of International Studies, and Laura van Broekhoven, director of the Pitt Rivers Museum, have discussed the possibility of creating a replica of the Cecil Rhodes statue and inviting students to write graffiti, “including swear words”, across it. “Shame on @UniofOxford for hosting a disgraceful bunch of colonialist scholars producing lousy apologetics. This is Oxbridge racism at its finest – the pretence that this supremacist crap can be up for ‘debate’. This version of Oxford Must Fall,” Gopal tweeted in December.Gopal, who is a Reader in Anglophone and Related Literature at Churchill College, Cambridge and a well-known critic of racism, sexism, and academic eurocentrism, was subject to a virulent Daily Mail smear campaign last week, in which journalist Guy Adams criticised her for writing “posts laced with bile” and deeming her a “prolific internet troll”.I’m horrified that Prof Nigel Biggar was involved in the Daily Mail’s disgraceful hitpiece on @PriyamvadaGopal today. If he genuinely cares about academic free speech, he must denounce this attempt to harass & intimidate a fellow academic, even if he disagrees with her.— Alex von Tunzelmann (@alexvtunzelmann) April 12, 2018Nicolaidis, chair of the group, has said that Oxford should reexamine its history of slavery in the same way that many American institutions have.“Oxford too needs to revisit its history. This is about engagement with the student agenda on the relationship between history and the present,” she said.“I want to see the University I love signal to all students from around the world this is the place they will feel at home.”Van Broekhoven, Pitts Rivers Museum director, said: “We need to discuss the problems with colonisation – that millions of people were enslaved and exploited to build up wealth in the UK. That was a contentious history we should never forget.”
Jo Fairley is co-owner of Judges organic bakery and grocery in Hastings and co-founded Green & Black’s chocolate firm with hubby Craig SamsAs yet, not that much bread is sold over the internet – although Ocado was recently so successful with the launch of fresh bread that, within weeks, it was trumpeting that it had doubled the size of the range.But what we have found at Judges Bakery – even though we don’t mail-order our bread – is that an internet presence is crucial. Today, it is a vital ’shop window’ for bakeries – especially as so many ’bread-heads’ spend time on the internet, trawling for information about ’real bread’, or ’slow bread’. Both searches have brought bread-lovers to our doors from far away, and the same is almost certainly true for other artisan bakeries up and down the country.Plus, having an e-mail database is the quickest way – and far more targeted than any form of advertising – to update your customers with news about products. It’s also useful for rallying the troops! We’ve used the internet to encourage our customers, both close and further afield, to vote for us in various competitions, as well as to draw them to the store for promotions etc.Winning any kind of contest gives the possibility of a real PR boost for a bakery – and with smaller bakeries fighting the might of the multiple retailers, who have squillions to throw at ad campaigns, every little triumph is worth trumpeting.Having a website, for instance, enabled our little bakery to scoop the coveted ’Sweetest Thing’ accolade for ’Best Bite’, awarded by [http://www.dailycandy.com] – which, for those of you who don’t know, is a website that gives the lowdown on all that’s hip ’n’ happening, e-mailed to subscribers in daily, bite-sized nuggets.Subscribers to the website were invited to vote for their favourites. Judges Bakery’s organic pink meringue pigs were pictured alongside a rave about our bread, with a link to our website. Without a web presence, we wouldn’t have been listed. When we were shortlisted for the award, we e-mailed everyone we could think of to get them to support us. They did their bit, and we duly walked off with an (appropriately pink) rosette, for first place.Even if you’re not using the web for that sort of campaign, more and more it’s how customers find out about products. It’s sad but true that we now probably spend far more time each day surfing the internet, rather than mosey-ing down our local high street and ’window-shopping’ there. What’s more, it’s not a trend that’s likely to reverse any time soon – if ever.So… are your loaves visible in cyberspace, where you can tell their story? In 2009, they need to be. Or just sit back and watch Ocado grab those sales.
THE CAL CUP SPINT STAKES IS ONE OF FIVE RACES FOR GOLDEN STATE SERIES-ELIGIBLE HORSES ON SUNSHINE MILLIONS/CAL CUP DAY AT SANTA ANITA ARCADIA, Calif. (Jan. 25, 2017) – Graded stakes winner Solid Wager heads a field of seven 4-year-olds and up in Saturday’s $150,000 Donald Valpredo California Cup Sprint Stakes at Santa Anita going 6 furlongs on the main track.Trained by Peter Miller, Solid Wager was most recently victorious in the 6 ½ furlong, Grade III Midnight Lute Stakes at Santa Anita on Dec. 31 over a sloppy main track in a thrilling Dead Heat finish with stablemate St. Joe Bay.Off for more than five months in mid-2016, Solid Wager is a two time winner of the 7 furlong Cary Grant Stakes at Del Mar both in Nov. 2015 and 2016.Owned by Gary and Cecil Barber and Stanford Stable, Solid Wger is a 6-year-old bay gelding bred in California by Madera Thoroughbreds. He is by Birdonthewire out of the Valid Wager dam, G Ma. Solid Wager will be reunited with Martin Pedroza, as his most recent regular rider, Victor Espinoza, is set to ride two-time Horse of the Year, California Chrome, in the inaugural running of the $12 Million Pegasus World Cup Invitational at Gulfstream, also on Saturday (Approximate post time 2:44 PST.)Solid Wager is 31-8-3-4 for lifetime with $469,921 in earnings.The field, including jockeys and weights, for the Sunshine Millions Donald Valpredo Cal Cup Sprint Stakes – Race 6 – Approximate post time of 2:15 p.m. Solid Wager, Martin Pedroza, 126Jimmy Bouncer, Mario Gutierrez, 124Senator Robert, Martin Garcia, 120Tough But Nice, Rafael Bejarano, 120Well Measured, Kent Desormeaux, 122Acceptance, Stewart Elliott, 124Richard’s Boy, Flavien Prat, 122Special first post time for a 10-race card on Saturday at Santa Anita is at 11:45 a.m. For scratches, changes and complete morning line information, please visit santaanita.com.
Social Media Topics: We normally don’t write about our products on our marketing blog, but we thought we could share some helpful lessons from our newest customer vertical’s inbound marketing success. Today, HubSpot is launching Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack HugSpot How should you use HugSpot to find success in love? This new online matchmaking tool was in a private beta for almost three years before launching publicly today. Watch the customer testimonials below to see how HugSpot can help you find relationship success. Inbound Marketing . What does your ideal partner look for in a lover? Use HugSpot to optimize your website for the keywords that attract your best match. 5) Receive lead alerts to dismiss stage five clingers. 6) Use HugSpot “Love Analytics” to assess the development of your budding relationships. Grow your network and show off your stuff. Connect through Twitter and Facebook. Check in on Foursquare to introduce yourself to singles at a bar. Poking encouraged. to for tips on testing, measuring, and analyzing your marketing programs to improve conversion rate. . Asking for a phone number at a party can be hard. By having a form on your site with a compelling offer (“Let me take you to dinner”), people will give you their contact information and become your love lead. 2) Create intriguing content through blogging. Webinar: Always Be Testing: 10 Tips For Increasing Your Lead Conversion Rate
or LewisHowes.com If a group already exists in your niche, Lewis recommends creating a new group but geographically focus it in your own area. On Becoming a Trust Agent with Chris Brogan What are people still getting wrong? , and a professional speaker, who covers a number of social media topics but mostly focuses on how individuals and companies can better leverage LinkedIn. Using LinkedIn for Business Best Practices with Lewis Howes Originally published Mar 3, 2011 12:01:00 PM, updated October 20 2016 A two page document that you mail into a company doesn’t cut it anymore. Linkedin Answers Podcasting for Business & Email Marketing Best Practices with Christopher S. Penn Make sure your LinkedIn profile is filled out 100%. To Join or Create? LinkedWorking This is a great way to grow your network and potentially gain a future referral or a client. How to Rock Your Facebook Fan Page with John Haydon You need something that houses all of your skills and makes it as easy as possible for the company looking to hire you to do their research. Past work experience Where to start with LinkedIn LinkedIn Doesn’t Work Give the best answer overall and DON’t sell in the answer. To grow a Linkedin Group (much like a Facebook Page) you must continually share out useful information and spark conversation with members. The headline of your profile In this episode of Inbound Now, we are joined by Lewis Howes. Lewis is the author of two books Company Pages on Linkedin The company pages are still in their infancy, but Lewis think they might “be as powerful, if not more powerful than the Facebook Page probably in the next 6 to 12 months” with some of the changes LinkedIn has on deck. This will be an interesting turn of events if this happens. Gauging Online Influence with Jason Keath of Social Fresh How to Market Smarter, Faster, and Cheaper with David Siteman Garland How to build these activites into your daily workflow Recommend one person per week. SportsNetworker.com How to leverage Linkedin Groups , founder of First define your goals. What are you doing on linkedin? Are you building an email list, or you trying to drive leads, traffic? Spend 45-60 minutes a week answer questions Add keywords in five main places in your LinkedIn profile: Bottom line: Provide value. Develop one question per week and send in to at least 50 qualiﬁed people for response. Increase the odds that LinkedIn searchers will find your profile : Linkedin Content Strategy for Groups E-mail and ask a compelling question to three people I want to know better LinkedIn is your Resume on Steroids Topics: In the specialties area . Some of Lewis’s daily/weekly LinkedIn activites include: Video in Your ProfileYou can add in video to your LinkedIn profileby following Lewis’s tutorial. For a preview of what this looks like take a look at Lewis’s profile. LinkedIn SEO The morale of the story, create a company page on LinkedIn and have it up to date and optimized. How Small Companies are Evolving with New Technologies with Phil Simon LinkedIn Marketing This is because these people set up their profile and let it sit for months and didn’t do anything with it or reach out and connect with other like minded people on the network. and For the full transcript and audio from the show head to: LinkedIn Master Strategies “When you think about it for a second, when other professionals or businesses are asking questions on LinkedIn, they have a specific pain point at that moment. How do I build a website? How do I do this, how do I do that? My IT’s down, and this and that, right? They have a specific pain point that needs to be solved right now. If you can offer them the best resource, the best answer, the best information and be extremely helpful to them, without trying to sell them but just being helpful, that’s the most targeted buyer or anyone who’s going to hire you at anytime is when they’re asking a pain question. ” “If it’s not filled out 100%, if they’re aren’t recommendations of people vouching for you, showing some social proof or creditability about what you’ve done before, you don’t have a picture, if you just don’t have anything, if you have misspellings, things like that, then it’s just going to look pretty poor. So you want to make sure you have it filled out 100%.” Leverage the Answers section of LinkedIn. In the summary This time around we chat about: Share free webinars, free whitepapers, great links, and other content that will resonant with your audience. Don’t blatantly sell, or your group is destined to suck. Follow up with a brief reply privately with the person who asked the question and let them know you would be happy to help them with anything else pertaining to the issue. On your Company Page right now you can add reviews/recommendations to your products page, add in videos, and link back to your site. Past Episodes The age old question still looms, “Should you create a group on LinkedIn or just join them?” People are raising there hands and asking a ton of questions on LinkedIn. One of the biggest complaints Lewis sees is people exclaiming “LinkedIn Doesn’t work!” Enter to win a signed copy of Lewis’s Book! Lewis recommends joining every group possible in your niche. This is to get a feel of which groups would be worth investing some time in and which are just full of spammers. When you find groups that are bubbling with thoughtful conversation, jump in and start asking and answering questions. on Twitter A Daily Workflow on Linkedin The same principles of real life networking also apply on LinkedIn. If you were to go to a networking event and not talk with anyone, do you think you would built any relationships or potential business leads? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Reach out and connect with 5 influencial people @LewisHowes Stop Marketing and Start Engaging with Scott Stratten Current work experience Connect with Lewis Online Some common mistakes to avoid
Twitter Marketing Data Things look promising for Promoted Tweets, Twitter’s advertising platform. New data from market research firm Lab42, as reported by eMarketer, shows that 24.8% of Twitter users say they have seen Promoted Tweets from brands that are relevant to them. More than 1/5 of users said they have gotten a discount or have found out about a new brand through a Promoted Tweet, and 14% of respondents said they have retweeted a Promoted Tweet.Interestingly, only about 11% of those surveyed said following brands was a reason they joined the site, with about half saying they followed just 10 brands on Twitter.Marketing Takeaway If you’re sharing something relevant, people will be receptive to your marketing.This applies not only to your Promoted Tweets, but also to things like your Facebook Ads, Google Ads, and even your blog content and email campaigns. While those surveyed weren’t necessarily interested in following a ton of brands on Twitter, when they found content that was interesting and relevant in a promoted Tweet, they were receptive to it. If what you are offering is targeted and relevant to your audience, it may be well-received, even if it’s a promoted campaign or not something they were initially seeking.Are you considering a Promoted Tweets campaign? Let us know in the comments! Originally published Sep 6, 2011 1:01:00 PM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Lead Generation This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data.But how can you improve your KPIs if you don’t understand which ones really matter?To find out how companies are generating demands for their brands and how successful they’ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. The results are included in our new ebook, The Demand Generation Benchmarks Report.Below is a highlight of the main charts and stats from the survey:Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. For those exceeding their revenue goals, nearly the reverse is true. 70% report attracting more than 10,000 visitors per month.Companies meeting or exceeding their revenue goals attract significantly more website traffic and generate more leads, Marketing Qualified Leads (MQLs), sales opportunities, and customers than those that aren’t.Companies with higher annual revenues tend to pay a higher cost per lead. However, companies with between $250,000 and $10 million in revenue all average a cost per lead of $26-$50.Companies with the highest annual revenue also report more visitors, leads, MQLs, sales opportunities, and customers than other companies.82% of companies generating $250,000 or less in annual revenue report generating less than 100 leads per month whereas only 8% of companies generating $1 billion in annual revenue report the same.74% of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities. 40% of companies not achieving their revenue goals didn’t know their click-through rate. That’s 90% more than those exceeding their revenue goals.34% of companies not achieving their revenue goals didn’t know their open rate — 52% more than those exceeding their revenue goals.60% of those exceeding their revenue goals had an above-average open rate, while the same was true for only 48% of those achieving their revenue goals and 35% of those not achieving their goals.79% of all marketing leads never convert into sales and a lack of lead nurturing is the common cause. Companies exceeding their revenue goals report branding, website design and optimization, and social media as their top 3 marketing investments. 24% of telecommunications companies aren’t reaching their revenue goals (20% higher than average), and it’s one of the few industries still ranking telemarketing and traditional advertising among their top investments.91% of companies not achieving their revenue goals generate 500 MQLs or less per month , whereas the same is true for only 45% of companies exceeding their revenue goals. The travel and tourism industry lists “online advertising” as a top investment, which is 75% more than other industries.Financial services companies list “marketing automation” as a top investment, which is 73% higher than other industries.Content creation is a top investment for 43% of information technology companies, which is 54% more than other industries.What kind of marketing technology do you use? Take our quick survey here. Originally published Jan 24, 2015 8:00:00 AM, updated February 01 2017
More than 75% of marketers believe their commitment to content marketing will continue to increase over the next year. This isn’t surprising when you consider the return: Companies that have adopted content marketing techniques see conversion rates six times higher than those who haven’t.When paired with data-driven content, an aggressive promotions cycle can increase your chances for top-tier placements — and these placements arguably have the biggest impact.Powerhouse publishers such as The Huffington Post and The New York Times already have large, built-in audiences across a variety of verticals, but it’s those publishers’ level of engagement that’s truly valuable.Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology? My team at Fractl, in conjunction with BuzzStream, wanted to find out — and we found out some really interesting stuff.To determine the top publishers, we used BuzzSumo to retrieve the sharing metrics on more than 30,000 relevant articles between May 2014 and April 2015 relating to the five verticals mentioned above. In total, these articles earned more than 58 million social shares. We used BuzzSumo to retrieve the top 1,000 articles in each vertical that were published between May 4, 2015 and April 30, 2015 as well.With this data, we identified the 10 publishers in each vertical with the highest number of total shares — and learned a lot about content promotion along the way. In this post, we’ll walk you through six key takeaways from our findings that’ll help you maximize outreach during your next promotions cycle.1) The Huffington Post is the only publisher to make it into all five verticals.Although it was arguably the most popular publisher overall, The Huffington Post was only listed as one of the top three publishers in all five verticals. Additional findings revealed:The Huffington Post had the second most shared article in the business/finance vertical.The Huffington Post barely beat The New York Times in the technology vertical, earning just under 32,000 more shares — less than a 5% increase.Politics proved to be the most difficult vertical for The Huffington Post. It earned fewer than 350,000 shares, which is more than 55% fewer than its second lowest-performing vertical (technology).The Huffington Post earned over one million shares in three verticals: women, business/finance, and science.2) Conservative-leaning publishers dominate the politics vertical.Another interesting insight comes from politics, which was dominated by two conservative-leaning publications: Headline Politics and 2012 Republican presidential candidate Herman Cain’s website, caintv.com. Collectively, these top two publishers earned more than six million total shares — nearly 95% more shares than the third leading publisher, The Huffington Post. And in terms of the total within the entire vertical, the two publishers earned more than 85% of the shares.The vertical itself was low-performing overall, though. Collectively it earned fewer than eight million shares — more than 70% fewer than the women’s vertical. And the lowest-performing publisher (The Hill) earned fewer than 23,000 shares.3) The women’s vertical dominates in social shares.The women’s vertical did incredibly well. The top two publishers (The Huffington Post and BuzzFeed) earned up to 63% more shares than the top performer in the second-highest performing vertical (politics). When compared to the lowest-performing vertical (technology), although The Huffington Post was the top publisher again, it earned 92% fewer shares than its posts within the women’s vertical.Additional analysis revealed:The top three articles within the women’s vertical earned 86% more shares than the top three articles in the politics vertical, which had two of the lowest-performing articles out of the entire data set.Mondays earned the most shares per women’s vertical articles — more than 5,100 shares.Articles within the vertical were shared the least via Google+, earning fewer than 80,000 shares through the social network.4) Native advertising earned the most shares within two verticals.Paid content had a compelling presence in the top three posts for business/finance and science. The highest-performing article in both verticals were paid posts. The impact in the science vertical was so strong that it actually affected the rankings.National Public Radio (NPR) ranked fourth in overall shares within the vertical thanks to its paid post, which accounted for more than 55% of the publisher’s total shares in the science vertical. If this article was omitted, NPR would fall to seventh.The paid post within the business/finance vertical had a similar effect — although not quite as large. The highest-performing article belongs to The New York Times and makes up more than 35% of that publisher’s total shares within the vertical.For both of these high-performing paid posts, though, there is one unifying thread: The content is stellar. The New York Times post was created for Cathay Pacific, an airline based out of Hong Kong, through the publisher’s very own Brand Studio. The NPR article was created for OZY, a news site that frequently partners with multiple publishers within the science vertical.The takeaway from these posts? Paid posts can succeed in engaging audiences, but you have to make sure the content provides value to the reader.Image Credit: Fractl & BuzzStream5) Although daily engagement varies across verticals, the majority earn their lowest shares over the weekend.When it comes to the perfect day to share content, there isn’t a one-day-fits-all formula. Some verticals tend to earn high shares during the middle of the week (e.g., technology) while others do better on Mondays or Fridays (e.g., politics and science). However, low shares on weekends were a common trend for every vertical.Further analysis revealed:Technology earned most of its shares on Wednesdays, where it had more than 550% more shares when compared to Sunday, its lowest-performing day.Monday barely beat Friday as the top day to share within the politics vertical — a difference of less than 1%.Business/finance earned the lowest shares out of all five verticals on the weekend: fewer than 800 shares per article on Saturday and Sunday. Image Credit: Fractl & BuzzStream6) Technology and business/finance had the most representation on other social networks besides Facebook.An obvious takeaway is the dominance of social sharing on Facebook: three verticals earned more than 90% of their shares through Facebook. And within these three verticals, 1% or fewer shares were earned through Pinterest, LinkedIn, and Google+. The remaining verticals (technology and business/finance) saw 70% or fewer of their shares through Facebook.The second most popular social network for each vertical was Twitter, followed by LinkedIn, where business/finance outperformed technology. As for the remaining social networks, each vertical earned only 2% of its shares through Google+ and fewer than 1% through Pinterest.Image Credit: Fractl & BuzzStreamWhile this study found high engagement among the women’s vertical and a lack of diversity across the landscape of sharing for most verticals considered, keep in mind that this is all subject to change as the digital publishing community continues to grow, with new niches forming their own engaged communities every day.While the data in this post explore the top publishers in each vertical, our research delved deeper to identify the specific writers in each vertical who drive the most engagement. We encourage you to check out Fractl’s full report on the top 10 writers for each vertical. Originally published Jun 4, 2015 8:00:00 AM, updated February 01 2017 Social Media Engagement Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Topics: It’s that time again. You’ve spent countless hours creating and executing a campaign, and now you’re finally ready to present the results to your boss. You’ve rehearsed your presentation meticulously, and feel great about the whole deck … except that one slide that shows a report that doesn’t quite make sense.Even though the rest of your data is compelling, you know your boss will somehow find a way to focus on the one chart that isn’t. And while you might not always like it, we’d argue that the most important part of any campaign comes after all the work has been done. In other words, that one chart really does matter.Sure, it’s easy enough to make simple charts, but to really take your next reporting to the next level and present the true impact of your work, you need to be laser-focused on the details. To help make your next presentation even better, we’ve put together a list of 10 quick and easy reporting tweaks to get you started. More specifically, we’ll walk you through how to make these changes using both Excel and HubSpot’s Reporting Add-on below each example. 10 Ways to Make Your Data More Compelling1) Change your chart type.Not all marketing data is created equal, so it can’t all be presented in exactly the same way. If you want to compare values — for example, you want to determine whether your latest webinar or trade show generated more MQLs — you’ll want to use a column or bar graph. If you want to show your team trends in data over time, use a line or area graph. Here’s an example of how choosing a different chart type can clarify your report.Before:After:While both reports show the same data — the number of MQLs generated over time, broken down by original source — the second variation, an area chart, gives the viewer a much better sense of how MQL flow has varied over time.How do I make this change in Excel?Follow these simple instructions to change your chart type in Excel. Not sure which chart type to choose? To get a sense of your options, take a look at this help document from Microsoft.How do I make this change in HubSpot?In HubSpot’s Reporting Add-on, start by selecting the report you want to edit. Then, use the toolbar on the right to choose your desired visualization.2) Plot performance against your previous benchmarks.Let’s say you just published an awesome new ebook. To your delight, your lead generation numbers spike as a result. Fantastic! However, your boss always asks the tough questions: Growing leads is good, but is it out of the ordinary?How can you update your report to show your boss how your lead generation data compares to the norm? Add an additional data series to your report that shows the same metric over a previous timeframe.In the example below, you’ll see contact growth over time — with and without the previous month’s data overlaid.Before:After:Adding the additional context provides a better snapshot into how your performance compares to the recent past.How do I make this change in Excel?There are several ways to approach plotting previous benchmarks in Excel. However, it’s often easiest to add an additional column of data that represents past performance, and plot that alongside the current time period. Find out a bit more about that approach here. How do I make this change in HubSpot?In HubSpot’s Dashboard, use the filter at the top of the screen to plot any time period against a past benchmark. The tool defaults to this month vs. last month, but feel free to customize the data around your organization’s reporting cadence.3) Change the order of your data.Even if all the right data is included in your chart, it’s pivotal that it’s arranged in a logical and intuitive way. Order your categories alphabetically, sequentially, or by value.In the example below, we chart the speed of our sales cycle, broken down by original marketing source. With this report, we’re seeking to understand which sources bring in the fastest-closing leads, as well as which source’s leads close the slowest. Before:After:See the difference? If the data is randomly arranged, it’s much harder to glean strategic takeaways.How do I make this change in Excel?Excel makes it easy to change the order of your data. Follow Microsoft’s instructions here.How do I make this change in HubSpot?In HubSpot’s Reporting Add-on, start by selecting the report you want to edit. Then, use the section labeled “Order by” to customize the sequence of values or categories.4) Show data markers.If you’re plotting a trend over time, it’s often helpful to add line markers, which show the stepwise change in the data between intervals. In the example below, we’re plotting MQL growth over a specific week, broken down by original source. Adding markers helps to clarify the discrete jumps in the data between days, making it easier to draw conclusions about what worked over time.Before:After:How do I make this change in Excel?To add data markers to your line chart in Excel, use these instructions. How do I make this change in HubSpot?In HubSpot’s Reporting Add-on, start by selecting the report you want to edit. Then, uncheck the box labeled “Hide Line Markers” to make the change.5) Display cumulative data.If you’d like your chart to show aggregate growth, plot it cumulatively. In the example below, the takeaway from the first chart might be “we generated more MQLs in the second half of the date range.” In the second, the overall impact of MQL generation is more apparent: over 1,500 MQLs were generated, with accelerated growth over time. Before:After:How do I make this change in Excel?While there’s not a single solution to creating a cumulative chart in Excel, this article walks you through one way to tackle it.How do I make this change in HubSpot?In HubSpot’s Reporting Add-on, start by selecting the report you want to edit. Then, check the box labeled “Cumulative” to transform your chart.6) Remove superfluous numbers.Not all data is imperative to show. Remove unnecessary data points in situations where your properties aren’t as clean as you’d like, or where certain responses aren’t relevant to the questions your team is asking.Just remember to be tactful in cleaning up your reports. Don’t remove data just because it doesn’t tell the story you’d like it to.Before:After:How do I make this change in Excel?To add and remove data from your charts in Excel, use these helpful tips from Office’s tutorials.How do I make this change in HubSpot?In HubSpot’s Reporting Add-on, start by selecting the report you want to edit. Then, click on the data categories beneath your chart to show or hide the data in your report.7) Plot a goal line.Raw data is great, but it doesn’t always tell the whole story. Let’s say you generated 500 MQLs this month. Nice work … but so what? How does that compare to what you had hoped to achieve? Adding a goal line helps your team drill into your performance compared to expectations.Before:After:How do I make this change in Excel?Similar to the second example, there are several ways to solve this problem. However, it’s most easily done with an extra column of data representing your company’s goal. How do I make this change in HubSpot?In HubSpot’s Reporting Add-on, start by selecting the report you want to edit. Then, select the “Include Monthly Goal” checkbox to add your goal line. Note that plotting a goal line is only possible when viewing a current date range in area and line charts.8) Stack your data.Too much data can be overwhelming. Stacked visualizations make it easier to spot trends in totals across categories, whereas grouped charts are better for comparing individual values within categories. Depending on the question you’re trying to answer, choose the type of report that makes the most sense.Imagine you’re plotting your leads by month, broken down by their industry, and your goal is to compare industry lead generation within individual months. Here’s a question you might run into: Did we generate more leads from Higher Education or Biotechnology in April?In a stacked bar chart, it would be hard to get a sense of the relationship between those two industries in a given month. In this case, it’s better to use a grouped bar chart, where the magnitude of individual values within the time periods are more apparent. On the other hand, if you wanted to focus on how individual industries contributed to overall lead generation (with an emphasis on total leads), a stacked chart would show aggregate totals much more clearly. Before:After:How do I make this change in Excel?Generate a stacked column chart in Excel with these easy instructions..How do I make this change in HubSpot?In HubSpot’s Reporting Add-on, start by selecting the report you want to edit. Then, select the “Stacked” checkbox to implement a stacked chart.9) Change your color scheme.Not all of us are artists. But most of us can tell when a color scheme just doesn’t work. If you’re presenting a set of data with several options, choose a color scheme that shows a clear distinction between the options. Otherwise, the data is rendered meaningless.Not sure what makes for an effective color scheme? Find out all you need to know here. Before:After:How do I make this change in Excel?Excel makes it easy to change your color scheme. Follow these steps, and your colors will be popping in no time.How do I make this change in HubSpot?In HubSpot’s Reporting Add-on, start by selecting the report you want to edit. Then, make a selection from the “Colors” dropdown.Pro Tip: Use different colors to differentiate between categories of reports on your dashboards. For example, you might make data relating to deals or opportunities green, while shading marketing-related reports blue or yellow. 10) Flip your axes.Switching your X and Y axes can enable your chart tell an entirely different story. In the example below, we’ve plotted Original Source Type against Lifecycle Stage for a set of contacts.In the “before” snapshot, a key takeaway might be that the majority of contacts generated through Offline Sources ended up as customers. However, it’s difficult to know what proportion of the Customer lifecycle stage came from Offline Sources.Flipping the chart around enables us to drill into that additional context. The “after” image gives us a better understanding of how big of a role Offline Sources played in generating Customers. While both charts provide actionable takeaways, it’s important to consider the question you were hoping to answer to begin with. Often times, the opposite axis orientation might provide you with the best answer.Before:After:How do I make this change in Excel?Stack Overflow provides a quick and easy process for switching your axes without manually changing your data.How do I make this change in HubSpot?In HubSpot’s Reporting Add-on, start by selecting the report you want to edit. Then, swap the values of the report configuration dropdowns. For the above example, here’s how you’d make the change:↓Now you’re ready to make your data pop and take your reporting to the next level. Here’s hoping you’ll never again have to present a chart to your boss that doesn’t quite make sense! Which tweak did we miss? Let us know in the comments below. Originally published Mar 9, 2016 6:00:00 AM, updated February 01 2017 Excel Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack