Windies squander advantage; losing late wickets on Day 2

first_img… pacer Shannon Gabriel takes career-best five for 96ABU DHABI: West Indies lost two late wickets to hand the initiative to Pakistan on the second day of the second Test in Abu Dhabi yesterday.West Indies had defied Pakistan’s bowlers well until the 44th over with the score 106 for 2, but they then lost Marlon Samuels (30) and Kraigg Brathwaite (21) in the space of three balls without adding any further runs.Nightwatchman Devendra Bishoo and Jermaine Blackwood were yet to score as West Indies trail Pakistan’s first innings total of 452 by 346 runs with six wickets intact.Darren Bravo, who made 87 and 116 in the first Test in Dubai, made an attractive 43 but his dismissal left Pakistan in a dominant position.A late collapse hit the West Indies hard as Samuels edged fast bowler Rahat Ali to slip before Brathwaite was run out by Misbah-ul-Haq’s throw after setting off for a quick single.Bravo, who opened the innings after Brathwaite was off the field when Pakistan were batting and could not come in at the start, helped the tourists reach 27 without loss at the tea interval.But in the third over after tea Rahat gave Pakistan the breakthrough when he trapped Leon Johnson leg-before for 12.Bravo and Brathwaite took the score to 65 before drama unfolded involving English umpire Michael Gough as two of his decisions were overturned on referral.Leg-spinner Yasir Shah struck Bravo on his back pad as the left-hander tried to pull a short ball but Gough turned down a vociferous appeal from Pakistan players.Misbah reviewed the decision and television replays resulted in Bravo being sent on his way trapped leg-before for 43.The very next ball Shah trapped Samuels in front of his stumps and Gough raised his finger, only for a review to grant the batsman a reprieve as replays showed he had hit the ball.Misbah falls shortEarlier, Pakistan skipper Misbah missed out on his 11th Test century by just four runs, but Sarfraz Ahmed (56) and Mohammad Nawaz (25) added 70 for the seventh wicket to ensure Pakistan crossed the 450-mark.Shannon Gabriel, who took a career best five for 96, had dismissed Misbah in the first session before bowling Ahmed soon after lunch.He dismissed Zulfiqar Babar for nought to wrap up the innings.“There is not much for the bowlers in the pitch so it’s great to get five wickets and I am very happy,” said Gabriel, following his first Test five-wicket haul.Sohail Khan hit five boundaries before he became one of three victims for Jason Holder, who finished with 3-47.Pakistan had resumed the day on 304-4 in the hope that Misbah and nightwatchman Shah would survive the second new ball which the West Indies took at the start of play.Shah was fortunate to escape a leg-before review off Holder but Misbah was not so lucky as he was dismissed in the next over.Misbah missed an inswinging delivery which hit him in front of the wicket, with umpire Gough raising his finger. The Pakistani skipper reluctantly reviewed the decision but without success.Shah was the next to go as he pulled Holder straight to square-leg fielder Bishoo after scoring 23.Ahmed paced his innings well, hitting six boundaries in his 59-ball knock, as Pakistan compiled an imposing first-innings score. Pakistan lead the three-match series 1-0 after winning the first Test — a day-night affair played with a pink ball — by 56 runs.PAKISTAN 1st innings (overnight 304 for four)Sami Aslam b Bishoo 6Azhar Ali b Gabriel 0Asad Shafiq b Gabriel 68Younis Khan c Chase b Brathwaite 127*Misbah-ul-Haq lbw b Gabriel 96Yasir Shah c Bishoo b Holder 23+Sarfraz Ahmed b Gabriel 56Mohammad Nawaz b Holder 25Sohail Khan c Johnson b Holder 26Zulfiqar Babar c wkp Hope b Gabriel 0Rahat Ali not out 0Extras (b1, lb15, nb9) 25TOTAL (all out, 119.1 overs) 452Fall of wickets: 1-6, 2-42, 3-129, 4-304, 5-332, 6-342, 7-412, 8-430, 9-452, 10-452.Bowling: Gabriel 23.1-1-96-5 (nb9), Cummins 20-1-65-0, Holder 22-8-47-3, Bishoo 26-0-112-1, Chase 19-1-80-0, Brathwaite 9-0-36-1.WEST INDIES 1st inningsL Johnson lbw b Rahat Ali 12D Bravo lbw b Yasir Shah 43K Brathwaite run out 21M Samuels c Sami Aslam b Rahat Ali 30D Bishoo not out 0J Blackwood not out 0TOTAL (4 wkts, 45 overs) 106To bat: R Chase, +S Hope, *J Holder, M Cummins, S Gabriel.Fall of wickets: 1-27, 2-65, 3-106, 4-106.Bowling: Rahat Ali 12-6-31-2, Sohail Khan 9-3-16-0, Zulfiqar Babar 11-1-29-0, Asad Shafiq 1-0-2-0, Yasir Shah 12-5-28-1.Umpires: M Gough, R Illingworth; TV – P Reiffellast_img read more

Man plays with 9-foot alligator until it tires, pulls from Parkland pool

first_imgAn animal trapper found a unique way to remove an alligator from a Florida pool.Celebrity trapper Paul Bedard, who is contracted with the state’s nuisance alligator program, was dispatched to a Parkland home on Wednesday after receiving a complaint about a 9-foot alligator swimming freely in the pool.Bedard said he was able to pull the 185-pound reptile out of the water once it grew tired from playing with him.He described the reptile as “mellow” and named it Cool Hand Luke after the 1967 film starring Paul Newman.‘Cool Hand Luke’ was relocated to the Everglades.Bedard starred in Animal Planet’s reality show Gator Boys.last_img read more

Real Sociedad midfielder Luca Sangalli suffers stroke, aged 23

first_img Which teams do the best on Boxing Day in the Premier League era? Forbes list reveals how much Mayweather, Ronaldo and Messi earned this decade Son ban confirmed as Tottenham fail with appeal to overturn red card Sangalli is in hospital after suffering a mild stroke MONEY Every time Ally McCoist lost it on air in 2019, including funny XI reactions BEST OF ℹ This morning Luca Sangalli suffered a mild stroke. He is now in the Stroke Unit of the Hospital Universitario Donostia, where his progress is being monitored. pic.twitter.com/9Kx32xSFw3— Real Sociedad (@RealSociedadEN) October 31, 2018La Real said Sangalli was “conscious, eating without any problems and recovering well”.“He is going to have several medical tests in the following days to find the cause,” they added.A stroke happens when part of the brain’s blood supply is cut off. Where Ancelotti ranks with every Premier League boss for trophies won REVEALED Ronaldo warned Lukaku how hard scoring goals in Serie A would be before Inter move Top nine Premier League free transfers of the decade center_img Oxlade-Chamberlain suffers another setback as Klopp confirms serious injury Real Sociedad midfielder Luca Sangalli is recovering in hospital after suffering a mild stroke on Wednesday.The 23-year-old, who featured in the club’s 2-0 defeat to Atletico Madrid on Saturday, is being monitored in the stroke unit of the Hospital Universitario Donostia. ADVICE RANKED no dice 1 huge blow Latest Football News The La Liga star came through the youth system at Socieded and made his debut for the senior team in August.His first goal for the club was scored in the Basque derby against Athletic Bilbao on October 5, one of six appearances this season. REVEALED last_img read more

Cranes resume preparations ahead of Senegal clash

first_img Tags: Abdu LumalaAFCON 2019Allan katereggaallan kyambaddeBevis MugabiDenis OnyangoDerrick Paul NsibambiEmmanuel Arnold OkwiFarouk Miyagodfrey walusimbiGroup AGroup CHassan WasswaIsaac MulemeJoseph OchayaKhalid AuchoMike AziraMurushid JuukoNico Wakiro WadadaPatrick Henry KadduRobert OdongkaraRonald MukiibiSalim Jamal MagoolaSenegaltadeo lwangaTimothy AwanytopUganda CranesWilliam Luwagga Cranes players in training on Wednesday night. (PHOTO/Agency)AFCON 2019Senegal vs Uganda Cairo International Stadium, CairoFriday, 05-06-2019After what will go down as one of the craziest 24 hours in Ugandan football, the Uganda Cranes returned to duty late Wednesday night.The team had on Tuesday refused to train claiming they had to be paid a sum of $6000, for reaching the last 16 at the on-going 2019 Africa Cup of Nations in Egypt.After FUFA initially claiming that they did not owe players any money as per a ‘code of conduct’ the two parties signed before starting preparations, the federation finally succumbed to pressure on Wednesday evening.Two emergency meetings where held, one in Cairo and the other in Kampala, with the Federation and team officials accepting to pay the extra $6000 that the players claimed to be owed.By 7pm (EAT) time, each player had been assured he would be getting his money for reaching the last 16 but that was not all as it took up to three more hours for them (players) to make up their minds.While inside their hotel, the players are understood to have held a three hour long meeting with the agenda and contents remaining a mystery.They then boarded the bus and moved to the training ground where they held a session which will help boost their fitness ahead of Thursday’s last training.However, Wednesday’s training was missed by vice captain Hassan Wasswa Mawanda.Wasswa (16) is the only player who missed training on Wednesday. (PHOTO/File)The center back is understood to have had one of his teeth removed, forcing him to seat out the session.Uganda is gearing to take on Senegal on Friday after sealing a round of 16 spot this past Sunday despite losing 0-2 against Egypt in their last group game.The Cranes finished second in Group with 4 points, following a 2-0 victory over DR Congo and a 1-1 draw with Zimbabwe.For Senegal, they finished second in Group C, winning two and losing only one game.The Lions of Teranga defeated Kenya 3-0, Tanzania 2-0 but lost to Algeria 0-1 during their group fixtures.Uganda and Senegal last faced off in an international friendly back in 2017, drawing 0-0.The players who trained on Wednesday nightGoalkeepersDenis Onyango, Robert Odongkara, Salim Jamal MagoolaDefendersNico Wakiro Wadada, Godfrey Walusimbi, Isaac Muleme, Bevis Mugabi, Murushid Juuko, Ronald Mukiibi, Timothy Awany, Joseph OchayaMidfieldersMike Azira, Abdu Lumala, Tadeo Lwanga, William Luwagga, Khalid Aucho, Allan KatereggaForwardsEmmanuel Arnold Okwi, Patrick Henry Kaddu, Farouk Miya, Derrick Paul Nsibambi, Allan Kyambadde.Comments last_img read more

A journey around Africa with ten great songs

first_img25 May 2016West AfricaTinariwen – Cler Achel (Mali)Like the vastness of the Sahara desert on its northern border, Malian folk music is sparse and hypnotic, featuring loopy rhythms and melodies.Music band Tinariwen is the most established and renowned of the region’s artists, having been together in various forms over the last 30 years, performing around the world with some of the West’s biggest names including the Red Hot Chili Peppers, Carlos Santana and Herbie Hancock.Guided by the entrancing electric guitar melodies of bandleader Ibrahim Ag Alhabib, Tinariwen combines the traditional folk music of the region’s nomadic Tuareg tribe with both North African/Middle Eastern and Western blues rock influences. Lyrics have a strong poetic and political bent sung in French and the Tuareg/Berber indigenous languages.In 2012, the band won a Grammy Award for Best World Music Album for their album Tassili.Fela Kuti – Sorrow, Tears and Blood (Nigeria)Kuti is not only considered Nigerian music royalty, but also one of Africa’s greatest musical sons, combining soul and jazz with harmonic, upbeat West African rhythms to create some of the most original music ever recorded.As the main proponent of this hugely popular Afro-beat sound during the 1970s, Kuti brought the sounds of African funk to the world, enjoying success in America and Europe, and influencing generations of musicians. Against the backdrop of pulsating rhythms and stabbing, noisy brass arrangements, Kuti’s potent political lyricism – sung in Lagosian Pidgin English – commented unashamedly on both Africa’s challenges and the effects of colonialism.Kuti’s musical influence had a wide-reaching social and political impact on the continent. He died in 1997, leaving behind a vast discography of albums and unique live recordings.Kuti’s sons Femi and Seun continue the family’s music legacy to a worldwide audience.North AfricaKhaled – Didi (Algeria)Being at the epicentre of a circle of cultural influence that includes Africa, the Middle East and Asia, it is no surprise that music from North Africa is some of the most unique in the world. Khaled is one of the biggest superstar of the region, thanks to his instantly catchy crossover hit Didi which not only charted around North Africa but also proved popular on the dance floors of Europe and the US.The song became the first Arabic-language song to hit number one in France, starting an era when North African pop-dance left a subtle but indelible mark on Western pop music during the 1990s.Khaled performed at the 2010 Soccer World Cup in South Africa and has also performed with Johnny Clegg, US rapper Pitbull and French electronica pioneer Jean Michel Jarre.Hamza El Din – Water Wheel (Egypt)El Din was an influential world classical music composer and ethnomusicologist from the lower Nile Nubian region.Specialising in the traditional stringed oud instruments, his meandering minimalist string and vocal recordings during the 1960s are recognised as some of the first world music recordings to influence Western classical music, including Steve Reich and the Kronos Quartet.Fans included Bob Dylan and the Grateful Dead with whom he performed extensively during the 1970s. He later taught African ethnomusicology at universities in the US and Japan. El Din died in 2006.Central AfricaCorneille – Toi (Rwanda/Canada)Singer-songwriter Cornelius Nyungura, performing under the name Corneille, was a genocide survivor who lives and performs in Canada. He released his first album, a French-language soul album in 2002, charting in Belgium and France where it reached number 4. His song Toi is one of Canada’s biggest selling French-language singles.Corneille has performed with Jimmy Cliff and recorded with UK R&B singer Craig David. He returned to Rwanda to perform for the first time in 2005, and is currently the Canadian Red Cross spokesperson for the plight of child war refugees.Manu Dibango – Soul Makossa (Cameroon)Like Kuti’s afro-beat funk, Dibango’s African-tinged saxophone disco helped define the sound of Africa in the 1970s.Recorded in 1972, Soul Makossa remains an influential song, inspiring US producer Quincy Jones in emulating the bass-rich sound for Michael Jackson’s early solo albums and then later as a go-to source of samples for a number of modern hip hop and R&B hits. The song can be heard on Rihanna’s Don’t Stop The Music and Gettin’ Jiggy With It by Will Smith.His extensive 40-year discography features collaborations with Ladysmith Black Mambazo, reggae greats Sly and Robbie and funk rock keyboardist Bernie Worrell.While more commercially appealing than Kuti’s extended improvised jams, Dibango never shied away from using his music to deliver a message, particularly highlighting poverty and promoting social harmony in his home country. He is a fierce campaigner against music piracy and for artists’ rights, as well as a Unesco Artist for Peace since 2004. Despite being an octogenarian, Dibango still records and performs across Africa and around the world.East AfricaGigi – Abyssinia Infinite (Ethiopia)Ejigayehu Shibabaw, also known as Gigi, injects her Ethiopian musical heritage into a variety of genres, including jazz rock, reggae dub and soundtrack work. Working closely with husband, jazz producer Bill Laswell, Gigi’s ethereal and uninhibited vocal style has graced recordings with Herbie Hancock, Indian composer Karsh Kale and avant-garde rock guitarist Buckethead.Standout solo work includes a collection of acoustic Ethiopian music titled Abyssinia Infinite and the electronica-infused Mesgana Ethiopia.Lady Jaydee – Ndi Ndi Ndi (Tanzania)Judith Mbibo, known as Lady Jaydee, is one of Tanzania’s most popular singers, akin to the kind of status of Brenda Fassie has in South Africa. Her upbeat kwaito-infused pop songs are gaining her new fans across the rest of the continent.Lady Jaydee has been singing professionally since 2000, winning a number of national singing competitions and awards, including a Kora and a Channel O Music award.She has collaborated with the likes of Salif Keita, South Africa’s Mina Nawe and the cream of Tanzanian hip hop producers.Southern AfricaBanjo Mosele – Botsa Mmutla (Botswana)Botswana has a rich and diverse musical culture which covers traditional and pop music, jazz, dance music and outsider genres like heavy metal.The country boasts some of the best jazz and traditional instrumentalists in the world, including Banjo Mosele, founding member of the Kalahari Band, Hugh Masekela’s touring band during his exile in the 1980s. Mosele also played guitar in sessions with a number of music’s biggest names during including Peter Gabriel, Jonas Gwangwa and Bheki Mseleku.Mosele released his first solo album in 2003, selling strongly in Africa, Norway and the UK. He has won numerous music awards in Botswana and continues to tour the world as a solo act and with the world’s top jazz groups.Freshlyground – Doo Be Doo (South Africa)In a country as diverse as South Africa, it is difficult to pinpoint a single genre, traditional or contemporary, that could do justice to defining the South African sound or even its listeners. Rock, pop, kwaito, hip hop, jazz, classical, anything goes in Mzansi and each fan base is as fierce and loyal as the next.However, in recent years, there has been one band with one song that has gone a long way to encompassing the South African multicultural experience with the help of an inescapable feel-good earworm chorus. Doo Be Doo by Freshlyground was released in 2008 and the song was everywhere: on every radio, on every channel, on every South African’s lips.The song became a bona-fide cultural phenomenon. It topped every chart in the country, from YouTube views to radio and television rotation. It turned the band’s Nomvula album into an instant South African classic.South Africa.info reporterlast_img read more

Ohio Farm Custom Rate Survey for 2016

first_imgShare Facebook Twitter Google + LinkedIn Pinterest A large number of Ohio farmers hire machinery operations and other farm related work to be completed by others. This is often due to lack of proper equipment, lack of time or lack of expertise for a particular operation.  Many farm business owners do not own equipment for every possible job that they may encounter in the course of operating a farm and may, instead of purchasing the equipment needed, seek out someone with the proper tools necessary to complete the job. This farm work completed by others is often referred to as “custom farm work” or more simply “custom work”. A “custom rate” is the amount agreed upon by both parties to be paid by the custom work customer to the custom work provider.Ohio State University Extension collects surveys and publishes survey results from the Ohio Farm Custom Survey every other year and we need your assistance in securing up-to-date information about farm custom work rates, machinery and building rental rates and hired labor costs in Ohio.This year we are updating our published custom farm rates for Ohio. Extension Educators in Ohio will be disseminating surveys at select educational activities throughout the winter. There is also an online survey option that anyone can access. The online survey is available at: http://aede.osu.edu/customrate2016We would ask that you respond even if you know only a few rates.  We want information on actual rates, either what you paid to hire custom work or what you charged if you perform custom work. Custom Rates should include all ownership costs of implement & tractor (if needed), operator labor, fuel and lube. If fuel is not included in your custom rate charge there is a place on the survey to indicate this.You may access the survey at: http://aede.osu.edu/customrate2016The deadline to complete the survey is March 31.last_img read more

Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media

first_img on SEOmoz . An editorial calendar, or a publishing schedule, serves as the foundation of article, Social Media Explorer discusses the need for more humanization when it comes to online marketing and engagement. 3. inbound marketing 1. Help build trust in your brand by being transparent about the people who make up your business and who communicate with customers and prospects. editorial calendar Topics: Marketing Takeaway: In the world of on Social Media Explorer 2. Social Media Humanization on Search Engine Journal Learn strategies to monitor your company’s brand and engagement in social media in just 10 minutes per day! Smiciklas’ article discusses the problematic disconnect between businesses and people online. He highlights the need to first understand your audience then suggests various tactics that can be used to humanize your brand in social media such as featuring employees in photos, avatars, ‘about us’ pages and other content. Marketing Takeaway: Zack Grossbart and Justin Evans now plays an important role in how many businesses are engaging with prospects and customers, but despite the implications of the term, it’s easy to question just how ‘human’ social media interactions really are. , it’s becoming easier and easier for businesses to lose sight of the fact that, while their organization may be represented online by a logo or an icon, it’s the person-to-person connections that build trust in a brand. Marketing Takeaway: Author: The Easy-to-Use Tool That Helps You Build a Breakthrough Blog Content marketing tactics Before diving into the meat of his article, the Blog Tyrant emphasizes the point, “one loyal reader is worth thousands of one-time visitors.” He continues to highlight three problems that will make readers leave your blog and will kill your chances of gaining loyal readers. He also provides detailed suggestions for how to fix each problem. on Problogger Marketing Takeaway: mentioned include positive user-generated content (UGC), local interest, and local expertise, and Dr. Pete emphasizes the fact that despite your perception that you might be in a ‘boring’ industry, you shouldn’t be afraid to get creative. Video: How To Monitor Your Social Media Presence In 10 Minutes A Day Authors: Oztalay therefore offers several suggestions to help businesses take advantage of listing sites and increase interactivity on their pages, such as updating listings with marketing materials (e.g. coupons, offers, events, discounts, promotions, etc.), removing or claiming duplicate listings, responding to existing customer reviews (particularly negative ones, and securing positive reviews from satisfied customers. on Copyblogger Dr. Pete Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The three killer blog problems he identifies are a lack of comments, a butchered theme, and no original ideas. Originally published Oct 11, 2010 8:00:00 AM, updated July 19 2013 and goes to show that a bit of planning can go a long way in getting maximum reach from your blog. based on quality inbound links is key. This SEOmoz article stresses the powerful role remarkable content can play in link-building, offering several tips and examples of content marketing ideas in various industries to get you thinking in the right direction. Marketing Takeaway: In this week’s top 4. If your your local business listing on Google Author: For businesses facing heavy competition in online marketing, Melih Oztalay SEO Three Problems That Make Me Leave Your Blog in Three Seconds (Remarkable) content is king. Use creativity in content marketing and reap the rewards of quality inbound links. Maintain an editorial calendar for more strategic control over your blog’s content. Claiming your local business listing is only the first step. Make an effort to monitor engagement, update content, and interact with customers on your business’ listing pages. . While this is a good start, Search Engine Journal identifies a couple of areas businesses are missing out on regarding the topic of online business listings: claiming their listing only on Google and not other sites, and doing nothing else with their listing besides claiming it. 5. Author: By now, especially if you’re a regular reader of this blog, there’s a good chance you’ve already claimed Content Marketing That Stands Out The Blog Tyrant The easy-to-use tool mentioned by Copyblogger is none other than the to set up a solid routine to monitor your online presence! Zack and Justin’s article provide various ways an editorial calendar can be helpful: it allows you to plan ahead, it adds structure to your creativity, it enables you to take a great concept further, and it helps you be proactive and capitalize on search trends. They close their article by highlighting a free plugin that can help WordPress users start managing their own editorial calendar. blog strategic blogging Author: Mark Smiciklas is falling victim to one or more of these three problems, fix them right away to start attracting a loyal following of readers. internet marketing Claiming Local Business Listing Is Only the Beginning Social media Inbound Marketing View the video nowlast_img read more

10 Quick Fixes to Build Killer Landing Pages

center_img , since those tend to turn people off the most. You can always follow up later to find out more information if necessary. avoid using generic words risk turning visitors off with too many questions Originally published Jun 15, 2011 9:00:00 AM, updated March 21 2013 age, address or telephone number they’re giving up their information. Make it very clear. 5. Keep your form short. 4. Use an image to reinforce the benefits of your offer. Your visitor should see the form on your landing page without having to scroll down. This makes it very clear what needs to be done to receive your offer. Experiment with new landing page features by building two identical ones and switching a feature, like a shorter form or a different image. Does one version convert better than the other? If so, you’ve found an improvement. Stick with that new feature and then run another test on something else. 7. Use engaging button text on your from. like “submit” or “send” and try using more specific words like “sign-up,” “register” or “download”. is the single most important part of your online marketing efforts. Without a Only ask for Landing Pages Give them something to do next that might encourage them to move further down your sales funnel. Also, be sure to add social media sharing buttons so that they can share your offer with their friends. 10. Always test your landing pages. . Specifically, avoid asking for 6. Keep your form high on the page, or “above the fold”. why Your visitors want to know Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Dance Steps for Marketers: How to Improve Customer Interactions

first_img Dell: Runkeeper checked in with me (thankfully in a non-judgmental way) after I signed up for their service but it failed to track any fitness activities. Who does it well? Knewton* Behavior doesn’t change on a whim. If a customer has been using your service in a reliable pattern and then drops off, it’s safe to assume that something’s up. Reach out to them to offer help, or ask for feedback in order to prevent customer churn. For Their Usage Drops Off Foodler: Originally published Jul 18, 2011 5:05:00 PM, updated October 01 2013 , an online learning platform, this kind of adaptability is central. Its course material automatically adapts to each student’s strengths and weakenesses as he or she moves through the program. The result is an individualized electronic textbook and personalized experience for each student. listen to the community A number of companies have become really good at thanking Topics: Not all customer communications need to be explicitly stated. Marketing is at its most powerful when it adapts to the choices customers make. Whenever possible, This is just a starter list. There are a number of opportunities for you to understand your customers’ motivations and needs better. What other examples have you seen of marketers allowing their customers to take the lead? They Demonstrate Interest in a Certain Page or Category leverage analytics are both known for the advanced user recommendations they provide to customers. It’s hard to mention adaptable content without bringing them up, but there are plenty of other examples to be found. and One of my first surprising experiences on Twitter was receiving a genuine thank you and small gift certificate after raving about the joy of ordering food through Foodler. Dell takes this to another level. According to Manish Mehta, Dell’s vice president of social media and community, Dell has 40 staff members dedicated to Twitter customer response. They actively Here are few indicators to watch for in your customers’ lifecycles as well as some examples of companies that have made good dance partners.center_img customers who have helped spread the word via social media Hunch Social Media marketing is customer-driven Amazon . Consumers decide how and when they want to interact with companies; not the other way around. If you are a marketer, chances are you have a strategy for how this month will go. You have a set of collateral to develop, some e-communications to send, and maybe even an event to run. Undoubtedly, each of these steps are carefully planned out. But how adept are you at reacting when your customer takes the lead? Inbound Marketing A Twitter application that reminds users when their queue is empty. to understand the content customers download from your site or the items they purchase, and segment those users based on their interests. . Step one is thanking advocates as their posts go up. A more advanced play? Keeping track of those advocates and rewarding them over time with exclusive first looks or other benefits. Who does it well? Runkeeper*: A couple of years ago, my father taught me to dance. It was several months before my wedding, and my usual method of jumping around wildly just wasn’t going to cut it. Anyone will tell you that the hardest part about learning the waltz is noticing when your partner is leading you somewhere. The challenge is in paying attention to slight nuances amid a flurry of other steps. Today’s [Disclosure: a couple of the examples below are Performable or HubSpot customers. They’re marked with an asterisk.] and empower them to make decisions that help shape future products or marketing. Timely.is: They Advocate for You in Social Media Who does it well? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more