Top StoriesBREAKING : ‘Woman Has Right To Put Her Grievance Even After Decades’ : Delhi Court Acquits Priya Ramani In MJ Akbar’s Criminal Defamation Case Shreya Agarwal17 Feb 2021 2:40 AMShare This – xA Delhi Court on Wednesday acquitted journalist Priya Ramani in the criminal defamation case filed by former Union Minister MJ Akbar over the “metoo” sexual harassment allegations made by her.”Woman has right to put her grievance at a platform of her choice even after decades”, the Court observed. It observed that a man of social status can also be a sexual harasser.”Sexual abuse takes…Your free access to Live Law has expiredTo read the article, get a premium account.Your Subscription Supports Independent JournalismSubscription starts from ₹ 599+GST (For 6 Months)View PlansPremium account gives you:Unlimited access to Live Law Archives, Weekly/Monthly Digest, Exclusive Notifications, Comments.Reading experience of Ad Free Version, Petition Copies, Judgement/Order Copies.Subscribe NowAlready a subscriber?LoginA Delhi Court on Wednesday acquitted journalist Priya Ramani in the criminal defamation case filed by former Union Minister MJ Akbar over the “metoo” sexual harassment allegations made by her.”Woman has right to put her grievance at a platform of her choice even after decades”, the Court observed. It observed that a man of social status can also be a sexual harasser.”Sexual abuse takes away dignity and self confidence. Right of reputation can’t be protected at the cost of right to dignity”, the Court held.”The society must understand the impact of sexual abuse and harassment on its victims”, the Court observed taking particular note of the absence of Vishakha guidelines at the relevant time.”Article 21 and the right to equality is guaranteed under the Constitution. She has full right to put up her case in any platform of her choice””Time has come for our society to understand that sometimes a victim may for years not speak up due to the mental trauma. The woman cannot be punished for raising her voice against sexual abuse”, the order said.”Woman has a right to put up the grievance at any platform of her choice even after decades. Woman cannot be punished for raising voice agains sex abuse . Right to reputation cannot be protected at the cost of right to dignity”The court accepted the possibility of defence of accused that she made the disclosure after other women named Akbar as a sexual predator. The Court also accepted that Akbar was not a man of stellar reputation.It accepted Ramani’s contention that Akbar’s claim of a stellar reputation was demolished by Ghazala Wahab’s testimony, who was also allegedly sexually abused by Akbar.The judgment was delivered by the Additional Chief Metropolitan Magistrate, Ravindra Kumar Pandey in open court in the presence of both parties.Reacting to the verdict, Ramani said “I feel amazing, I feel vindicated to have my truth accepted in a court of law.”#PriyaRamani says after her acquittal in MJ Akbar’s defamation case, “I feel amazing, I feel vindicated to have my truth accepted in a court of law.” pic.twitter.com/KDefjsPOtx— Live Law (@LiveLawIndia) February 17, 2021 Priya Ramani’s lawyer Senior Advocate Rebecca John told the media “The defence of truth pleaded by Priya Ramani was vindicated”.#PriyaRamani’s lawyer Senior Advocate Rebecca John speaks to the media after the acquittal in #MJAkbar’s defamation case.”Defence of truth pleaded by Priya Ramani was vindicated”, John says. pic.twitter.com/Ae4V8Au9hK— Live Law (@LiveLawIndia) February 17, 2021 “It’s an amazing judgment, we feel grateful that the court has gone through the evidence so meticulously. The defense had put up a very, very strong rebuttal to the case of the complainant, that defense is upheld”, John added. The court had on Feb 1, 2021, reserved judgment in the case after hearing rebuttal arguments of Akbar and Ramani. The judgment which was originally reserved for February 10, was deferred for February 17 after the judge noted that the written submissions were submitted late to the court and therefore more time was needed to deliver the verdict. Senior Advocate Geeta Luthra represented Mr. MJ Akbar whereas Ms. Priya Ramani was represented by Senior Advocate Rebecca John. The Court, while reserving judgment in the matter, granted liberty to the parties for filing additional written statements within 4 days. The criminal defamation case was filed by MJ Akbar in a Delhi Court in October 2018, after he was accused by several women of sexual harassment, following a tweet by Ramani as part of the ‘#MeToo’ movement, revealing that the person referred to as a sexual harasser in an earlier article written by her in ‘The Vogue’ was Akbar. The then Minister of State for External Affairs, Akbar initiated the defamation case after a slew of allegations of sexual harassment followed against him after Ramani’s tweet. His case is that before Ramani’s alleged defamatory tweet, he had enjoyed a “stellar reputation” in the society, which was damaged following her tweet and therefore she was liable for criminal defamation. Akbar has also claimed that Ramani’s tweet had led to a social media trial against him, something that cannot be permitted in a lawful society. Ramani, on her part, has claimed public interest, public good, and truth as her defense and argued that one accused of sexual misconduct cannot in the first place claim to have a stellar reputation, therefore was no question arising of the reputation being destroyed and defamation having occurred against Akbar. Ramani was summoned by the Court in the case in January 2019 and released on bail in February 2019. The arguments were earlier completed before Additional Chief Metropolitan Magistrate Vishal Pahuja. However, following his transfer to the Karkardooma Court in November 2020, the final arguments started again before ACMM Ravindra Kumar Pandey. The recording of evidence of the witnesses was done before ACMM Pahuja.When ACMM Pandey took charge of the case, he had asked the parties if there was a chance to compromise. However, Ramani said that she was standing by her statements and refused to settle the matter.Subscribe to LiveLaw, enjoy Ad free version and other unlimited features, just INR 599 Click here to Subscribe. All payment options available.loading….Next Story
The biggest stories from the business world of esports this week come as WESA and Paladins creator Hi-Rez announce a league, as well as Gamer Sensei securing investment and BMW getting involved with the EU LCS Finals in Paris.BMW announced as official partner for the EU LCS FinalsRiot Games has announced that German car manufacturing giant BMW is the Official Partner for this year’s EULCS Summer Finals.The deal, which was announced on Twitter, sees Riot partnering with one of the best selling brands in the world for Europe’s biggest annual League of Legends event. The 2017 Finals will be held in Paris, and will see long-time European top dogs G2 face off against a Misfits lineup who have surprised many by upsetting both the Unicorns of Love and Fnatic in a series of dominating performances.The much-anticipated final will take place on Saturday the 3rd of September, and will be preceded by Fnatic’s third place match against H2K. With both finalists having already qualified for the World Championships, and with Fnatic already set to take top seeding in the upcoming gauntlet for the third spot, the matches this weekend will have a focus on local pride – and the small matter of a $200,000 (£155,000) prize pooRead the full article here.WESA and Hi-Rez announce Paladins Premier LeagueThe inaugural season will get underway in the immediate future in the autumn of 2017 and will see the participation of all the current 10 WESA Member teams. This means the likes of EnVyUS, Fnatic, G2, mouz, Na’Vi, NiP, Renegades, SK Gaming, Splyce and Virtus.Pro will each be getting a Paladins team. The PPL will become the second professional esports competition played under WESA guidance. Importantly, it has been confirmed that non-WESA teams will be able to join the league too, though they must comply with WESA’s regulations on the league and treatment of players. As part of the launch of the league, Hi-Rez Studios has partnered with WESA to split league revenues with participating teams, and to guarantee a minimum salary to players. These measures, combined with the global reach of the 10 WESA teams, give the PPL an exciting foundation from which to grow. Read the full article here.Gamer Sensei secure $4 million in venture fundingGamer Sensei, an esports coaching service working across multiple titles has secured $4 million (£3.09m) in venture funding.The latest round of funding was led by Accomplice and Avdvancit Capital, jined by Origin Ventures CRCM Ventures and Kiwi Ventures as well as attracting investment from other new and existing investors including the likes of aXiomatic, Abstract Ventures and Subversive Capital.The Gamer Sensei portfolio of coaching services is impressive, offering a multitude of popular esports titles. It offers ten titles in total for consumers. A consumer will choose their title before being matched with a coach from a collection of experts through Gamer Sensei’s system. Players will then “meet their Sensei” and be coached to improve at whichever title they’ve chosen. Support is in place for all big titles, including the likes of League of Legends, Dota 2, Counter-Strike: Global Offensive and Overwatch. It also covers the likes of Starcraft II, Hearthstone and even GWENT, CD PROJEKT RED’s upcoming card game.Read the full article here.
That process began with the dismissal of general manager … SAN FRANCISCO–The Giants don’t build search committees.They don’t fire and they rarely need to hire. Instead, the Giants reassign and promote from within.They don’t look outside the organization, because for so long, others organizations viewed the Giants’ model as the one to emulate.But after back-to-back losing seasons, the organizational blueprint is changing. And before the Giants can say hello, they must say goodbye.
New Scientist didn’t think about that question, because reporter Ewen Galloway he said, “If humans want to persuade microbes to produce vast quantities of fuels or pharmaceuticals, we may need to give evolution a helping hand.” His article was about researchers at Harvard Medical School using computers to do “rapid evolution.” How this can be called evolution is strange when they spent 20 years and hundreds of millions of dollars on a rapid genome-sequencing technique called MAGE – “multiplex automated genome engineering.” One would think any engineers would like to hear that their work was intelligently designed, but then if an intelligent designer oversaw their evolution, would not the NCSE complain? Anyway, they can “create hundreds or thousands of mutations in a few days” and search through them for variations that increase the production of desirable substances. Presumably they use the term evolution because it has something to do with mutations and selection. But the selectors are humans who have an outcome in mind, even if they don’t know the way to get there except through a speeded-up random search. “There might be cells out there that may have these properties, but what we’re trying to do is accelerate this process to find the specific traits we’re interested in,” a team member explained. Folks, we’re not laughing loud enough yet. They still say these things in public. Enough laughter should make it dawn on them that these silly statements are self-refuting nonsense. It is not a loving thing to leave them clueless. So show them some tough love: laugh loud and long.(Visited 7 times, 1 visits today)FacebookTwitterPinterestSave分享0
Share Facebook Twitter Google + LinkedIn Pinterest A large number of Ohio farmers hire machinery operations and other farm related work to be completed by others. This is often due to lack of proper equipment, lack of time or lack of expertise for a particular operation. Many farm business owners do not own equipment for every possible job that they may encounter in the course of operating a farm and may, instead of purchasing the equipment needed, seek out someone with the proper tools necessary to complete the job. This farm work completed by others is often referred to as “custom farm work” or more simply “custom work”. A “custom rate” is the amount agreed upon by both parties to be paid by the custom work customer to the custom work provider.Ohio State University Extension collects surveys and publishes survey results from the Ohio Farm Custom Survey every other year and we need your assistance in securing up-to-date information about farm custom work rates, machinery and building rental rates and hired labor costs in Ohio.This year we are updating our published custom farm rates for Ohio. Extension Educators in Ohio will be disseminating surveys at select educational activities throughout the winter. There is also an online survey option that anyone can access. The online survey is available at: http://aede.osu.edu/customrate2016We would ask that you respond even if you know only a few rates. We want information on actual rates, either what you paid to hire custom work or what you charged if you perform custom work. Custom Rates should include all ownership costs of implement & tractor (if needed), operator labor, fuel and lube. If fuel is not included in your custom rate charge there is a place on the survey to indicate this.You may access the survey at: http://aede.osu.edu/customrate2016The deadline to complete the survey is March 31.
It isn’t easy to create or maintain a culture of accountability, one where people are responsible for their results. Most organizations have too little accountability and struggle to create an environment where it can take hold. Autocratic leaders are often so strong in their unrealistic demands that the people in their charge work to survive, working together to tell a good story. Leaders who are too democratic and seek consensus for everything, including accountability, seem to provide “suggestions,” lessening responsibility from those who believe their opposition provides them with options. Here are three ways leaders destroy their team’s accountability.Lack of Goals and TargetsIf people don’t have a goal, then you are missing the first essential ingredient for creating a culture of accountability. If you don’t have a target, then any performance is acceptable. There has to be something to measure your performance against, some standard, for there to be accountability.Where accountability is missing, there is often a lack of clear goals. People may be working hard, and they may want to succeed, but without a target, they can end up doing too little or working too hard on things that don’t matter. With clear goals, you define what is most important, and you provide people with strong direction and a sense of purpose.Because a leader is the one responsible for delivering the future, they are responsible for establishing goals and targets. Accountability depends on clarity on the goals, targets, and initiatives. Without goals and targets, not only will people find themselves caught up in “The Drift,” but the organization will find itself going in a direction at odds with what you want.Lack of Clarity on How to Achieve GoalsBecause people have a specific title or occupy a particular role, you can believe they know how to achieve their goals. Maybe some of the people in your charge know how to reach their goals without you providing any guidance. However, as many or more will have no clarity as to how they are supposed to reach their goals. Building a culture of accountability requires that you ensure people know how they are supposed to achieve their goals.Here is a terrible and oft-repeated sales-related example. The leader decides that fast growth is necessary and doubles everyone’s quota. The team has never reached its existing quota but are now required to double it. While it is good to have a clear goal, even a monstrous stretch goal, if you can’t tell people how they are supposed to achieve their goal, you cannot expect them to be able to tell you how they’re going to do it.The single biggest mistake I made as a young leader was believing I could hire people with experience and not have to manage or hold them accountable. You have to lead, coach, and develop your leaders, too. Cultures of accountability tend to have more discipline around coaching. They value initiative and resourcefulness in their people, but they also coach their people on how they are pursuing their goals, making adjustments, identifying additional resources, and removing obstacles (all necessary tasks required of leaders).Without a plan to reach your goals, you are not likely to reach them. If you do reach your goals without a plan, your goal probably wasn’t what you were capable of delivering.No Inspection of OutcomesAs a leader, you may want to believe that your people are working hard and achieving their goals. You may believe that you shouldn’t have to impose frequent meetings for people to report their progress. In the worst cases, you might allow the complaining to cause you to remove meetings or make them less frequent. When this is true, you are lessening—or eliminating—accountability.There is a fundamental problem with looking at metrics and reports at the end of the quarter; these reports are an autopsy. When the body is already dead, there is nothing you can do for it. You are too late. The meetings and milestones along the way provide you with something more like a visit to a medical professional, someone who can give you information about what ails you and what you should do about it—before you suffer some more significant consequence.The most common sales-related version of this accountability killer is sales leaders and sales managers who refuse to look at the number of new opportunities their team creates each week, not wanting to impose a prospecting discipline. Because there is no accountability for the creation of new opportunities, they discover too late that their pipeline wasn’t capable of delivering their goal.If the goal isn’t important enough for you to inspect it as frequently as is necessary, you destroy accountability by allowing people to believe it is a suggestion, not a goal.On SuggestionsWhen people don’t have clear goals, a clear understanding of how they are to reach them, and frequent inspections of their progress, you don’t have accountability; you have suggestions. A suggestion implies that something is optional, and if it is optional, people are being given permission to opt-out. Recommendations don’t provide for accountability. Neither does neglect.Like anything else, the establishment and maintenance of a culture of accountability are made up of a few simple—but challenging—disciplines religiously adhered to over time. Without these disciplines, accountability will be absent, and so will the results that only responsibility provides.
Former chief executive of News Corp’s British newspaper arm News International, Rebekah Brooks, was released on bail early on Monday morning after being questioned over the phone-hacking scandal.The British police had arrested Brooks, 43, as part of an investigation into the allegations of illegal voicemail interception and police bribery. Brooks had resigned over the allegations at News International’s News of the World tabloid, the paper she headed as its editor at the time some of the worst offences happened. She has, however, denied knowing about the hacking. The owner of News Corp, Rupert Murdoch, 80, his son James – the chairman of News International – and Brooks would be questioned by a British parliamentary committee on Tuesday. They are likely to face angry questions from politicians about suspicions that Britain’s parliament was misled over allegations of phone hacking by one of Murdoch’s newspapers. The 10-member panel of politicians on the culture, media and sport committee would focus on James Murdoch’s admission that parliament was misled over the hacking allegations. The Murdochs had initially declined to appear at the British parliamentary hearing, but later changed their minds amid escalating political and public condemnation of suspected media abuses at the News of the World. News International had previously pinned the blame for phone hacking crimes on a single rogue reporter who was convicted in 2007.
Is Luis Manzano planning to propose to Jessy Mendiola? TS Kammuri to enter PAR possibly a day after SEA Games opening BREAKING: Corrections officer shot dead in front of Bilibid Sports Related Videospowered by AdSparcRead Next Cabagnot suffered a broken nose in December of 2016 after getting hit by Meralco forward Cliff Hodge in an accidental collision.“I have to get clearance from the surgeon, every two weeks they have to see if it’s healing correctly because they have to observe it,” said Cabagnot after San Miguel’s practice Wednesday at Acropolis Clubhouse.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSSEA Games: Biñan football stadium stands out in preparedness, completion“I have to wear a mask for the first three months and we’re going to go from there. Hopefully I can help expedite the healing process, God willing.”Cabagnot added that he was supposed to have surgery on his nose when San Miguel got eliminated in the Governors’ Cup quarterfinals in November but he had to postpone it because of his commitments. ‘Excited’ Terrence Romeo out to cherish first PBA finals appearance PLAY LIST 01:30’Excited’ Terrence Romeo out to cherish first PBA finals appearance00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss LATEST STORIES Hotel management clarifies SEAG footballers’ kikiam breakfast issue Private companies step in to help SEA Games hosting LOOK: Joyce Pring goes public with engagement to Juancho Triviño SEA Games: Biñan football stadium stands out in preparedness, completion Rafael Nadal withdraws from Brisbane to focus on Australian Open Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—San Miguel will start its bid for a fifth straight Philippine Cup with a shorthanded starting five.Point guard Alex Cabagnot is set to sit out the Beermen’s first few games of the PBA 2019 season to allow his broken nose to get a full recovery after getting surgery in December.ADVERTISEMENT MOST READ Don’t miss out on the latest news and information. SEA Games: Biñan football stadium stands out in preparedness, completion The 36-year-old point guard is an assistant coach with University of the Philippines in the UAAP and was also part of Gilas Pilipinas that competed in the last leg of the Fiba World Cup Asian Qualifiers.And these delays were what caused minor complications on the injury.“I want to play but it’s like a freshly broken nose,” said Cabagnot. “It’s freshly re-fixed from before. The procedure took longer than expected because it has been two years since it happened so there’s calcium buildup and a bone has formed that deviated in a way.”ADVERTISEMENT View comments
Compelling offers are offers that visitors are willing to give up their email address for the right to participate. Need ideas? Consider: th Over the next few critical weeks until December 24 . Think of Cyber Monday as a potential shot-in-the-arm for your holiday marketing, not a winner-take-all-24-hour-e-tailing-thunderdome. th th create a marketing strategy to retain the one-day-only traffic increase on November 29th, 2010. Next, you need a landing page that will convert interested traffic. Generally consumers will understand that offers like contests and sweepstakes will require an email address, but not all will – your landing page should have a short form and “sell” the offer so that consumers not expecting a form are still enticed to complete the offer post-click on the call to action. After all, most purchases take place between December 5 and December 15 Cyber Monday is an important kickoff to the shopping year – how will your store compete? Ecommerce Unique and in-depth buyers’ guides or shopping assistance not available elsewhere (“ask an expert for gift tips”) , you should be remarketing to your new email addresses. Follow up with consumers to redeem their coupons; follow up to encourage them to share the contest with their friends; follow up to ask how the buyer’s guide helped, and how you can help further. It’s most important to pick an offer that your market segment would find appealing. Consider what has worked for you or your competitors in the past, and move quickly to define the details of the offer. Contests (“test your knowledge, win free gear”) Redefine Success for Cyber Monday 2010 Instead of trying to compete on price with the Amazon.coms and Home Depots of the world on Cyber Monday, , consider how many of the top 500 retailers are already using these tactics, and consider if you’re ready to start with more sophisticated marketing techniques to produce remarkable sales figures. 3. Link your Call-to-Action to a Dedicated Landing Page Photo Credit: 2. Create a Call-to-Action Button and Place it Prominently on your Home Page for Monday This shouldn’t be hard after you’ve envisioned the offer itself. Make sure to create a large, attractive button that will prominently attract user attention. Remember, this does not need to canabilize transactions, but can lead visitors back to the main store after they accept the offer. Place the button in a higihly visible location on your home page. If you run an ecommerce site and your store is not one of the 1. Brainstorm a Compelling Offer for New Visitors After consumers fill out the form, present them with a thank you message and their offer (in the case of a buyer’s guide or coupon) on a dedicated thank-you page. Additionally, link your visitors back to relevant products and categories or even embed relevant products on the thank-you page if your software allows. If you’re offering a coupon, this is particularly relevant – but even in the case of sweepstakes and contests, you want to get your products in front of as many consumers as possible as frequently as possible. Your thank-you page is another opportunity to do so. Originally published Nov 17, 2010 1:00:00 PM, updated July 03 2013 5. Remarket to Differentiate Yourself and Increase Product Visibility Below, we outline how to execute a marketing strategy for your Cyber Monday traffic that will align your marketing in December with real consumer buying cycles in the holiday season. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack th greengymdog ”) Topics: You should be putting your products, promotions, and offers in front of these consumers as often as reasonably possible to encourage a sale. This probably means one email per week, where the content of the email is not connected to the original offer above. Implement additional promotions and offers that will differentiate your products and services from bigger online retailers that can undercut your prices. Sweepstakes (“enter to win free gear”) Using Inbound Marketing to Capitalize on Cyber Monday , you likely are up at night obsessing about how to get on that list. After all, those 500 claimed nearly 70% of all online purchases last year. eCommerce has become a winner-take-most model and it’s remarkably difficult for small and medium-sized online stores to catch up without truly changing their customer acquisition model. Inbound Marketing The inbound marketing tactic of creating free visitor value in return for re-marketable email addresses can dramatically help SMB ecommerce sites improve their one-day-only traffic influx on Cyber Monday. Good marketers understand these inbound tactics and make frequent use of them – as you examine the competition on November 29 top 500 online retailers 4. Configure a Thank-You Page to Curate User Experience Post-Submission Short-term holiday coupons (“register to save $50 before December 20
Originally published Jun 15, 2012 12:30:00 PM, updated October 30 2019 Topics: The first two links called out in orange both lead to the same landing page, but they are accompanied further down the email with a second call-to-action that encourages the recipient to reconvert on more bottom-of-the-funnel offer — a free trial of our marketing software. Both of these links work together to help us meet our reconversion goals, so however our recipients choose to interact with this content, we’re happy campers! 9) What is the difference between a paid and organic email contact? Is one better than the other? An “organic” email contact is someone who chose to subscribe to emails from your company by clicking on a subscribe button on your website, filling out a form on one of your landing pages, or otherwise indicating their willingness to receive your emails. A paid email contact is someone who didn’t indicate they wanted to receive email from you, but whose contact information you purchased.As for whether one is better than the other … yes, organic email contacts are way better than those you pay for. We’ve written an entire blog post on this subject , but in a nutshell, those who opt in to receive your email communications are more interested in your company than those you pay for, are less likely to mark you as SPAM, will unsubscribe at a far lower rate, and as such, your email deliverability rates and sender reputation won’t get totally annihilated. 10) Any tips on how to comply with the CAN-SPAM Act? Definitely. There are four main points that are important for email marketers to remain compliant with CAN-SPAM:Don’t use misleading, deceptive, or falsified information in your ‘From,’ ‘To,’ or ‘Reply-to’ fields, email subject line, or routing information. Clearly identify who the email is coming from — be it your company or a specific employee within your organization — and make sure your subject line accurately describes the contents of the email.Include your company’s physical address in every single email you send out. These are typically placed in an email’s footer.Include an easy to find unsubscribe link in every single email, and make sure to honor unsubscribes promptly and completely. “Promptly” is defined as within ten business days (but try to be speedier than that), and “completely” means that you do not sell or transfer their email address to any other lists after the unsubscribe is complete.Make sure the Email Service Provider (ESP) you’re using is reputable. If something illegal does go down with your emails, both your ESP and your company can be held responsible.Check out our blog post on the laws marketers need to know to avoid legal backlash if you want to learn more about CAN-SPAM. 11) What are marketing automation tools? Is there a particular marketing automation tool that HubSpot recommends? When referring to email marketing, marketing automation tools help marketing departments like yours carry out automated email campaigns efficiently. They can integrate with your CRM to track the actions and behaviors of your leads, and can launch email campaigns based on these behaviors or other triggers you set, such as download history or other forms of lead intelligence. Marketing automation tools are critical to carrying out your lead-nurturing campaigns, and they can also help you monitor the performance of your email campaigns so you can continue to make adjustments that improve your performance. As to whether we recommend any marketing automation tools, well, we’re obviously partial to our own marketing automation software 😉 What email marketing questions are still on your mind? Image credit: bilal-kamoon On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So juicy, in fact, that some equally juicy follow-up questions came rolling in from those listening to the webinar.So we read through them all (yes, we actually read your questions!) and pulled out the 11 questions that were asked most frequently, and we thought everyone would benefit from hearing a little bit more about. So here they are, your top email marketing questions from Wednesday’s webinar, answered! 1) Should an email come from a person or a business for a better open rate? This is an excellent question because it’s the subject of ongoing debate amongst email marketing — and that’s because there’s not one right answer that works for everyone. We performed an A/B test of our own, in fact, to see whether emails sent from the lovely Maggie (one of the people responsible for yesterday’s webinar, in fact!) performed better than emails sent from HubSpot:As you can see, the treatment’s 0.96% click-through rate beat out the control’s 0.73% click-through rate — which also yielded us 131 more leads than our control. So it seems that for us, emails sent from a real person’s name are more likely to get clicked than emails sent by a company’s name.Thing is, there’s a case to be made for the fact that your email recipients might know your company better than they know an individual within your company. We get that. That’s why it’s critical to perform an A/B test like this for yourself to determine which method is best for you. 2) How many characters do you suggest for the subject line of an email? While some email clients display a bit more subject line characters than others, shoot to keep it under 50 characters, especially because many recipients will be reading on mobile devices that display even less of the subject line — often 20 characters or less. To deal with this discrepancy, make sure the beginning of your email subject line gives the recipient enough information to understand the contents of your email, just in case your subject line is cut off a bit prematurely. 3) Does using numbers or special characters in an email’s subject line impact its open rate? Yes, though not enormously so. As detailed on the webinar , ampersands, brackets, and parentheses showed slightly higher click-through rates when included in the subject line, while things like question marks and hashtags (pound signs, if you’re still living in the 20th century) did appear to have some negative impact. When it comes to symbols like these, it’s not something that’s going to make or break your open rate, but if you can avoid the overzealous exclamation point, do it — especially because exclamation points often trigger emails to go into SPAM folders. Your subscribers are likely already desensitized to the typical displays of feigned emotion, so exclamation points and excessive use of capitalization will probably have no positive impact on your email. 4) What is considered a decent click-through rate for an email? This is going to depend on what type of email you’re sending. As we’ve previously reported , transactional emails such as order receipts or confirmations have the highest click-through rate, followed by newsletters, with promotional emails having the lowest CTR of all. It makes sense — think of how much more engaged a brand new customer is with your brand (someone who might receive an order confirmation email), compared to someone who is just periodically staying up to date on your brand (someone who might receive a newsletter), compared to a lead (someone who might receive a promotional email). So a decent CTR for you is going to vary depending on what type of email you’re sending, and to which list.That being said, eMarketer published the average email click-through rate of emails in North America, and found it was at 5.5% in Q3 of 2011 , up slightly from the previous quarter. The thing is, this is across all industries and email types — so the data isn’t necessarily a proper benchmark for every marketer to measure their emails by. The key is to continue testing variables in your emails that will help improve your click-through rate, and I’d start with list segmentation . Segmenting your email lists is some seriously low-hanging fruit, and has shown to improve email relevance by 34% . And you know what more relevant content means — more clicks! 5) Is the click-through rate of business emails higher on mobile devices than on computers? MarketingSherpa cites a case study in which click-through rates for a company’s email marketing increased a dramatic 53% after the company optimized their emails for mobile. Talk about results! While that might be on the dramatic end of the spectrum, the fact of the matter is that when your company optimizes its emails for mobile, your click-through rates will rise. Believe it or not, not every company has optimized their email marketing for mobile . And mobile optimization is a critical component of your email marketing strategy — according to Comscore , 70 million Americans utilize mobile email, and 43% of those users are checking their email on their mobiles four or more times per day. If you were listening to the webinar, you remember Dan pointing out that 80% of users in his data indicated they utilize mobile email. If you want to increase your mobile click-through rate, make sure every email you’re sending out is optimized for mobile, because your audience IS there. 6) What is considered a decent unsubscribe rate? The short answer? Under 1% . Aside from being generally trustworthy, you’ll be able to achieve this rate by only using opt-in email lists, properly segmenting your lists, only sending relevant content at an appropriate sending frequency, and religiously honoring unsubscribes. Not sure if your practices are considered trustworthy? There’s a free service by Return Path called Sender Score that will tell you.And remember, unsubscribes aren’t all bad! When recipients do unsubscribe, consider it a natural list cleanse — after all, for the health of your Sender Score, you don’t want to be sending emails to those who don’t want to receive them. If your unsubscribe rate stays under 1%, don’t let those disinterested few get you down! 7) When should I be sending my emails? There are really three frequency measurements you should consider, backed up by data from HubSpot’s Dan Zarrella : Time of Day – Dan Zarrella’s data showed emails sent at 6 AM had the highest click-through rate. Emails sent from 10 AM-12 PM showed another small spike, and the later the time in the evening, the higher the click-through rate climbed. Day of the Week – Experimenting with weekend emails could benefit your business, perhaps due to the lack of other competing emails coming through on Saturday and Sunday. Zarrella’s data showed the lowest click-through rate (and highest unsubscribe rate!) occurred on Tuesday, with Wednesday and Friday coming in as the weekdays with the highest click-through rates. Number of Days Per Week – Zarrella’s data showed that click-through rates decrease the more emails you send in a given campaign, so our best practice here is to “chill” a bit. Space your emails out so your subscribers don’t feel bombarded. We’ve also written a blog post that outlines the steps you can take to perform your own email sending frequency test — check it out ! 8) If there are multiple links in your email copy, how do you balance the attention you give to each of them? It’s never a bad idea to include multiple links in an email, since each link is a call-to-action that could reconvert your email recipient. That said, you don’t want those calls-to-action to compete with one another, which is why it’s crucial that you decide exactly what it is you want your email recipient to do upon receiving your email. That way, none of the links are competing with one another for attention — they’re all contributing to the same goal! For example, when we send an email, we have multiple links contained therein, but they all help us reach our end goal of reconverting recipients and moving them further down the sales funnel: Email Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack