Foxtons’ marketing chief reveals his latest digital moves

first_imgFoxtons has revealed that its self-built online home valuation tool is now the key way it drives vendor leads, rather than property portal enquiries or more traditional marketing techniques such as newspaper advertising.During an interview with media company E-consultancy, its Head of Digital Marketing Chris Kelly also reveals other key parts of the company’s marketing strategy.This includes a new online system that enables Kelly to see how many of its website visitors convert to an instruction, and that the company has spent two years developing its online valuation widget.“As this is our primary lead generation tool, conversion rate is a metric we constantly look at and is an area where we’re always looking to improve,” says Kelly (left).This is typical of Foxtons, which rather than buying in third party software and services for its website, develops them in-house.He also reveals that Foxtons has completed a six-month overhaul of how it communicates with actual and prospective customers online, and that is has been spending considerable sums sending out online marketing campaigns over the past six months.Foxtons audience“We’ve started segmenting audiences, too, so understanding what type of content resonates with a particular audience is crucial,” he says.“Digital communications has been an area that the real estate sector as a whole has been slow to pick up on [and] the brands that embrace new ways to talk to customers will be the ones that grow.”Kelly has been at Foxtons since April this year following a varied career that has included time at Which? as well as insurance giant AIG, Pizza Express, Frankie & Benny’s and Crew Clothing.Read the interview in full. chris kelly Foxtons December 18, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Marketing » Foxtons’ marketing chief reveals his latest digital moves previous nextMarketingFoxtons’ marketing chief reveals his latest digital movesChris Kelly outlines how the company has been ramping up its digital marketing to win vendor leads in London’s uber-tough market.Nigel Lewis18th December 201803,388 Viewslast_img read more

Spanish auxiliary ship joining EU migrant mission in the Med

first_img View post tag: Spanish Navy Back to overview,Home naval-today Spanish auxiliary ship ESPS Cantabria joining EU migrant mission in the Med View post tag: Op Sophia The Spanish navy’s auxiliary oiler and replenishment ship ESPS Cantabria (A-15), got underway from Ferrol, Spain, to join operation Sophia – European Union’s migrant mission in the Mediterranean Sea.Operation Sophia started on June 22, 2015 to provide a response to the migratory crisis in the central Mediterranean Sea. Up to 25 nations have taken part in this mission with naval, land and air assets.AOR Cantabria will operate along with other units from Italy, Germany, the UK and France.The ship previously served as part of NATO’s Standing Maritime Group 2, returning home in December 2016For this mission, the Cantabria will operate as flagship of the operation under command of Spanish Rear-admiral Javier Moreno. The ship is scheduled to return home by mid-December. Authorities Spanish auxiliary ship ESPS Cantabria joining EU migrant mission in the Med August 22, 2017 View post tag: ESPS Cantabria Share this articlelast_img read more

Arsenal agree deal to sign Brazil forward Gabriel Martinelli from Ituano

first_imgMartinelli has scored six goals for Ituano in 2019 (Metro Grab)UOL also report that Martinelli’s agents also offered him to Arsenal’s Premier League rivals but no club came forward with a proposal.AdvertisementAdvertisementItuano also attempted to put up a fight to keep a portion of Martinelli’s economic rights but Arsenal refused.Martinelli, who made his professional debut last year and is capable of playing on either flank, scored six goals for Ituano in the Campeonato Paulista earlier this year.More: Manchester United FCRio Ferdinand urges Ole Gunnar Solskjaer to drop Manchester United starNew Manchester United signing Facundo Pellistri responds to Edinson Cavani praiseEx-Man Utd coach blasts Ed Woodward for two key transfer errors Gabriel Martinelli is reportedly heading to Arsenal this summer (Instagram/Ituano)Arsenal have agreed a deal to sign Ituano forward Gabriel Martinelli, according to reports in Brazil.The Gunners have been keeping tabs on the 17-year-old’s progress and scouts have been providing detailed reports for several months.Martinelli had a trial with Manchester United in 2017, while he has also been linked with a move to Barcelona.But according to UOL, Arsenal have now reached an agreement to sign Martinelli and the forward will make the move to the Gunners once he turns 18 in June.ADVERTISEMENTSeveral Brazilian teams were also in the running including Flamengo, Cruzeiro and Santos, but Martinelli opted to make the move to the Premier League after extensive talks. Comment Arsenal agree deal to sign Brazil forward Gabriel Martinelli from Ituano Advertisement Advertisement Metro Sport ReporterTuesday 23 Apr 2019 12:30 pmShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link952Shareslast_img read more