For surging Nationals, the most important questions can only be answered in October

first_imgThe Nationals have been scoring runs at a rather insane pace lately. They’re winning games, too. Funny how that happens, eh?Before a hiccup in Pittsburgh on Tuesday, the Nationals had won seven of their past eight games and, entering play Wednesday, own the first NL wild card spot and are six games back of the Braves in the NL East. The success raises a question we’ll get to in a moment. Juan Soto is having another brilliant season, too. He’s STILL only 20 years old, and he has a .293/.404/.563 slash line, with 28 homers, 83 RBIs and 13 stolen bases. Trea Turner, Victor Robles and Adam Eaton all have both have double-digit homers and double-digit stolen bases. Matt Adams and Brian Dozier each have 19 homers. Veteran Howie Kendrick has a .319 average and 13 homers in 91 games.And then, you look at the starters. Any team in baseball would feel good about their chances with three-time Cy Young winner Max Scherzer leading a rotation that includes Stephen Strasburg and Patrick Corbin. Strasburg, by the way, has been outstanding when he’s been given a shot at pitching in October. In three career playoff starts, he’s allowed one earned run and struck out 24 in 19 innings.The bullpen? Well, the bullpen needs closer Sean Doolittle to come back healthy. He had been cruising along this season, with a 2.81 ERA and 25 saves in 29 chances before his recent struggles — he allowed 10 runs and five homers in four innings, then went on the IL with his knee issue. Trade pick-ups Daniel Hudson and Hunter Strickland have been solid additions, but the bullpen is still the weakest point for the team’s October hopes. MORE: Nationals sit in top 10 of SN’s latest MLB Power RankingsFirst, let’s look at the rather incredible turnaround. The season hit a low point on May 23, when they lost to the Mets 6-4 to fall to 19-31 on the season and the only question about the team seemed to be when — not whether — manager Dave Martinez would be fired. They were 10 games behind the East-leading Phillies and 8.5 behind the second wild card spot. Since then, they’re 49-25, tied with the Dodgers for the best NL record in that span. They’re playing great baseball and did we mention they’re scoring runs at a jaw-dropping clip? Take a look …The Nationals have …- 43 runs and 52 hits in their past 31 innings- 62 runs and 72 hits in their past 47 innings- 79 runs and 99 hits in their past 72 inningsUm … wow.— Ryan Fagan (@ryanfagan) August 20, 2019Averaging nearly 10 runs a game — as they did during that 7-1 stretch — isn’t sustainable, of course, but that’s not the point. The point is that this offense, as currently constructed, is really damn good. In that 74-game stretch starting May 24, the Nationals are second in the NL in OPS, second in runs scored and second in batting average. But for the Nationals and their fans, the questions are all about October.Not “Can the Nationals win the World Series?” But “Can the Nationals win any October series?” As fans of the Mets and Braves were quick to point out after my tweet on Monday night, the Nationals have experienced nothing but disappointment in October since the franchise’s move from Montreal to Washington, D.C.The goal is, always, to win the World Series, of course. But the Nationals are 0-for-4 in playoff series since the shift southward, and in pretty much every series, something strange has gone horribly wrong. — In 2012, the Nationals won 98 games and the NL East title, but lost Game 5 in the best-of-five NLDS against the Cardinals. That was the year, you’ll remember, that the Nationals put young ace Stephen Strasbug on an innings limit for the season and somehow didn’t think to include available innings in October. Even so, the Nationals had a 7-5 lead into the top of the ninth, at home, in Game 5. But the Cardinals sent eight men to the plate in that half-inning and four of them scored — the final two on an RBI single by Pete Kozma (.569 career MLB OPS), of all people.— In 2014, the Nationals won 96 games and the NL East title, but lost to the Giants in four games in the NLDS. The Giants had been forced to throw their ace, Madison Bumgarner, in the wild card game, and the Nationals actually won the only game MadBum started that series. But in the other three games, the Nationals only scored a total of five runs in 36 innings. Yes, 36 innings in three games, because Game 2 went 18 innings; the Giants scored once in the ninth to send the game to extras and once in the 18th.— In 2016, the Nationals won 95 games and the NL East title, but lost Game 5 in the best-of-five NLDS against the Dodgers. The Nationals grabbed a 2-1 lead in the series and outscored the Dodgers 24-19, but L.A. won three one-run decisions and advanced.— In 2017, the Nationals won 97 games and the NL East title, but lost Game 5 in the best-of-five NLDS against the Cubs. That Game 5 was mildly insane: The Nationals led 4-1 after two innings. The Cubs led 8-4 through the top of the sixth. The Nationals scored two in the sixth, one in the seventh and one in the eighth, but the lone run the Cubs scored in the seventh proved enough in a 9-8 victory. MORE: Remembering the Expos’ semi-forgotten 1981 NLDS winBut what happened in 2012 has no bearing on what happens in 2019, of course. So back to the question at hand: Is this year’s team good enough to win a series in October?Yes, this team is good enough. It’s not a perfect team, but it’s a team with necessary pieces, assuming those key pieces are healthy in October. We’ve talked about the offensive output, so let’s start with those pieces. Anthony Rendon is a regular MVP candidate when he’s healthy, and he’s been healthy and productive all season. He’s eighth among NL position players with a 4.6 bWAR, which goes nicely with his .317/.395/.602 slash line, 148 OPS+, 27 homers, 97 RBIs and 89 runs scored. last_img read more

Olympia Featured on Book TV and American History TV

first_imgTour the Special Collections of the Washington State Library with Special Collections Librarian Sean Lanksbury.  Housed within the collection are 900 rare books purchased by Washington’s first governor, Isaac Stevens.  Governor Stevens purchased the books to create a makeshift library for the people of the newly formed state. Learn about naturalist and explorer David Douglas, the namesake for the Douglas Fir Tree.  Douglas, a Scottish botanist, explored North America and Hawaii in search of plants that could be grown in his native land. Jack Nisbet, author of “The Collector” talks about Douglas’ adventures, and showcases Douglas’ findings which were part of the first systematic collection of flora and fauna in the Northwest Hear Governor Jay Inslee (D) talk about the state’s economy and the impact of recent legislation. Hear author S.R. Martin, Jr. recount his families migration during the 1940’s from East Texas to San Francisco by way of Wyoming and Montana.  In his book, “On the Move: A Black Family’s Western Saga,” Martin compares his childhood growing up in Wyoming and Montana to those of his relatives who remained in the Jim Crow south. Learn about Washington State’s 2004 gubernatorial race between Dino Rossi and Christine Gregoire from Trova Heffernan, author of “An Election for the Ages.”  At the conclusion of election night, out of 2.8 million votes, only 261 separated the candidates.  After two recounts and multiple lawsuits, Gregoire was declared the winner by 133 votes.  In “An Election for the Ages,” Heffernan talks about the media frenzy surrounding the case and its impact on Washington politics.  We also hear from Sam Reed, who was Washington’s Secretary of State during this election. Learn about the maritime history of the Puget Sound from author and historian, Chuck Fowler author of “Tall Ships on Puget Sound.”  From the first 18th century explorers to the barges that populate the Puget Sound today, Fowler explores its role in the development of the Pacific Northwest region. See the Murrow Brothers Exhibit at the State Capitol Museum.  Susan Rohrer, Manager of the State Capitol Museum, showcases the traveling exhibit that explains the lives of the three Murrow brothers, including Edward R. Murrow, who grew up in Washington’s Skagit (SKAA-git) County.  See photos of the men throughout their lives and hear how each contributed to Washington State and to the country.Tour Taylor Shellfish and learn about the history of the Olympia Oyster. Hear local historian Ed Echtle talk about the origins of Olympia’s shellfish industry and the impact oyster harvesting has had on the Puget Sound and the rest of the country.  Taylor Shellfish’s Sustainability Manager, Marco Pinchot takes us on a tour of one of their processing plants, and talks about the health of the Puget Sound today.Visit the Bigelow House, one of the oldest homes in Olympia.  Explore this historic home with local historian Shanna Stevenson. Hear about Daniel and Ann Elizabeth Bigelow’s ties to the early settlement in Olympia, their relationship with Susan B. Anthony, and their fight to get women the right to vote.center_img Facebook0Tweet0Pin0 Learn about the Boldt Decision, which secured Native American’s fishing rights on the Puget Sound in the 1970s. During the 20th century Native Americans were arrested and jailed for fishing salmon in certain parts of the Puget Sound.  Washington State claimed their fishing activities were eroding the fish supply.  The Native Americans argued they had a right to fish these lands under the Medicine Creek Treaty, signed in 1854. Hear former Washington State Supreme Court Justice Gerry Alexander explain the origins of the treaty and the events leading to the Boldt Decision, and Nisqually tribal member and activist Billy Frank Jr. share his stories and thoughts on what many call the landmark civil rights issue of the Pacific Northwest. Hear about naturalist and explorer David Douglas, the namesake for the Douglas Fir Tree.  Douglas, a Scottish botanist, explored North America and Hawaii in search of plants that could be grown in his native land. Jack Nisbet, author of “The Collector” talks about Douglas’ adventures, and showcases Douglas’ findings which were part of the first systematic collection of flora and fauna in the NorthwestFor more information on the C-SPAN Cities Tour of U.S. cities, go to See the Grand Coulee to Grunge Exhibit at the Washington State Capitol. Washington Secretary of State Kim Wyman takes us through the exhibit and highlights several innovations from Washington that have changed the world— the timber industry, the Grand Coulee Dam, the Hanford plutonium production site, Boeing, the music industry and more.Book TV FEATURESLearn about the Marbled Murrelet and the litigation surrounding its habitat from author Maria Mudd Ruth, author of “Rare Bird: Pursuing the Mystery of the Marbled Murrelet.” Submitted by C-Span Hosted by our Comcast cable partners, our C-SPAN Cities Tour staff visited numerous locations to explore the history and literary culture of Washington’s capital city.  In addition to having the below pieces sprinkled in throughout the weekend on the respective networks, both AHTV and BOOK TV will have a block of programming where ALL of the respective Olympia pieces for their networks will air.Book TV Olympia Block: SATURDAY, February 1 at 12pm ET on C-SPAN2 (Comcast channel 25)American History TV: SUNDAY, February 2 at 5pm ET on C-SPAN3 (Comcast channel 150)AHTV FEATURESTour the Washington State Capitol Building with Tour Guide David Shipley. Learn about the history of Olympia as the state’s only capital city.  Hear about Washington’s transition from a territorial government to becoming a state, its historical significance and the damage caused by two earthquakes since the building was built. See the granite halls of this historic building and view its extensive Tiffany collection.last_img read more

Punch aimed at Lyon player by fan holding child at Everton

first_imgBrace for potentially devastating typhoon approaching PH – NDRRMC Read Next Frontrow holds fun run to raise funds for young cancer patients  Kammuri turning to super typhoon less likely but possible — Pagasa Everton’s Ashley Williams celebrates after scoring during a Group E Europa League soccer match between Everton F.C. and Olympique Lyon at Goodison Park Stadium, Liverpool, England, Thursday Oct. 19, 2017. (AP Photo/Dave Thompson)LIVERPOOL, England — Everton could face punishment from European soccer’s governing body after a fan holding a child appeared to aim a punch at a Lyon player during a second-half melee at a Europa League game at Goodison Park.Everton captain Ashley Williams’ push on goalkeeper Anthony Lopes ignited a heated confrontation between several Everton and Lyon players which continued off the pitch and in front of the Howard Kendall Gwladys Street End.ADVERTISEMENT Fire hits houses in Mandaluyong City Nonong Araneta re-elected as PFF president Don’t miss out on the latest news and information. Nets’ Lin expected to miss season with right knee injury PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games00:50Trending Articles03:07PH billiards team upbeat about gold medal chances in SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss LATEST STORIES Kin of Misamis Oriental hero cop to get death benefits, award — PNP Typhoon Kammuri accelerates, gains strength en route to PH While players continued to jostle in front of the fans, one Everton supporter, who was holding a child, appeared to push Lopes’ head and seemed to aim a punch in the direction of the goalkeeper and defender Mouctar Diakhaby. The Lyon players noticed that and shouted in his direction before the situation cooled down.Referee Rob van de Ven produced a yellow card for Williams and Lyon striker Bertrand Traore, with the former fortunate to perhaps escape further punishment having raised his hand in Lucas Tousart’s face.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“It’s what happens. It’s football,” Williams told BT Sport television. “It’s high emotions. We want to win the game, they want to win the game and stuff happens. That was just one of those times.”Williams went on to head in an equalizer for Everton soon after but Traore gave Lyon a 2-1 win. BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight MOST READ View commentslast_img read more

Matt Rutherford Answers the Proust Questionnaire

first_imgMatt Rutherford is the the web strategist and technology producer for  Remix Sun Tzu YouTube channel Favorite newspaper(s)? ‘, Clay Shirky’s ‘ Richard Branson Who was your best manager? . Incidentally, they’re all creating space companies, something that fascinates me. Intelligence and efficiency.  ‘. I also studied  The Economist Favorite business book(s)? A horrendous cliche, but I’d still have to say my iPhone. At least until a better Android phone comes out. Where do you do your best thinking? Device you would never give up?  here What would you like to be the world’s best at?    in the original Chinese, which sounds incredibly pretentious, but was highly useful nonetheless.  Your first “real” job? Originally published Dec 19, 2008 8:15:00 AM, updated March 21 2013 Here Comes Everybody Charlie Rose . A frivolous but beautiful iPhone app called Camera Bag, that converts your photos into classic camera shots (Poloroid, Holga, etc). You can see a few shots  . It has a certain English tone of voice, which I find quite appealing. (NB: I’m English). Blog you read most frequently? A paperboy at 13. I had to get up at 6 a.m. every day for two years. I have no idea how I did it. Social media tool you actually use? Your favorite software application? Person that inspires you? . Pirate’s Dilemma At the moment: Matt Mason’s ‘ Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Elon Musk ,  . He’s also a guest contributor on  I’ve never really worked in a formal company with a ‘manager’, it’s always small organizations with protean structures.   ‘, Larry Lessig ‘ Jeff Bezos Facebook Around 1:30 a.m. on weeknights, at my desk.  , where he’s created a popular  What do you most value in employees/colleagues? Techmeme I’d like to be the best at distilling and communicating complex information. The world is getting exponentially more complex within our lifetimes – the conduits organizing this information for the public are going to become increasingly powerful.  TechCrunch , last_img read more

Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media

first_img on SEOmoz . An editorial calendar, or a publishing schedule, serves as the foundation of article, Social Media Explorer discusses the need for more humanization when it comes to online marketing and engagement. 3. inbound marketing 1. Help build trust in your brand by being transparent about the people who make up your business and who communicate with customers and prospects. editorial calendar Topics: Marketing Takeaway: In the world of on Social Media Explorer 2. Social Media Humanization on Search Engine Journal Learn strategies to monitor your company’s brand and engagement in social media in just 10 minutes per day! Smiciklas’ article discusses the problematic disconnect between businesses and people online. He highlights the need to first understand your audience then suggests various tactics that can be used to humanize your brand in social media such as featuring employees in photos, avatars, ‘about us’ pages and other content. Marketing Takeaway: Zack Grossbart and Justin Evans now plays an important role in how many businesses are engaging with prospects and customers, but despite the implications of the term, it’s easy to question just how ‘human’ social media interactions really are. , it’s becoming easier and easier for businesses to lose sight of the fact that, while their organization may be represented online by a logo or an icon, it’s the person-to-person connections that build trust in a brand. Marketing Takeaway: Author: The Easy-to-Use Tool That Helps You Build a Breakthrough Blog Content marketing tactics Before diving into the meat of his article, the Blog Tyrant emphasizes the point, “one loyal reader is worth thousands of one-time visitors.” He continues to highlight three problems that will make readers leave your blog and will kill your chances of gaining loyal readers. He also provides detailed suggestions for how to fix each problem. on Problogger Marketing Takeaway: mentioned include positive user-generated content (UGC), local interest, and local expertise, and Dr. Pete emphasizes the fact that despite your perception that you might be in a ‘boring’ industry, you shouldn’t be afraid to get creative. Video: How To Monitor Your Social Media Presence In 10 Minutes A Day Authors: Oztalay therefore offers several suggestions to help businesses take advantage of listing sites and increase interactivity on their pages, such as updating listings with marketing materials (e.g. coupons, offers, events, discounts, promotions, etc.), removing or claiming duplicate listings, responding to existing customer reviews (particularly negative ones, and securing positive reviews from satisfied customers. on Copyblogger Dr. Pete Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The three killer blog problems he identifies are a lack of comments, a butchered theme, and no original ideas. Originally published Oct 11, 2010 8:00:00 AM, updated July 19 2013 and goes to show that a bit of planning can go a long way in getting maximum reach from your blog. based on quality inbound links is key. This SEOmoz article stresses the powerful role remarkable content can play in link-building, offering several tips and examples of content marketing ideas in various industries to get you thinking in the right direction. Marketing Takeaway: In this week’s top 4. If your your local business listing on Google Author: For businesses facing heavy competition in online marketing, Melih Oztalay SEO Three Problems That Make Me Leave Your Blog in Three Seconds (Remarkable) content is king. Use creativity in content marketing and reap the rewards of quality inbound links. Maintain an editorial calendar for more strategic control over your blog’s content. Claiming your local business listing is only the first step. Make an effort to monitor engagement, update content, and interact with customers on your business’ listing pages. . While this is a good start, Search Engine Journal identifies a couple of areas businesses are missing out on regarding the topic of online business listings: claiming their listing only on Google and not other sites, and doing nothing else with their listing besides claiming it. 5. Author: By now, especially if you’re a regular reader of this blog, there’s a good chance you’ve already claimed Content Marketing That Stands Out The Blog Tyrant The easy-to-use tool mentioned by Copyblogger is none other than the to set up a solid routine to monitor your online presence! Zack and Justin’s article provide various ways an editorial calendar can be helpful: it allows you to plan ahead, it adds structure to your creativity, it enables you to take a great concept further, and it helps you be proactive and capitalize on search trends. They close their article by highlighting a free plugin that can help WordPress users start managing their own editorial calendar. blog strategic blogging Author: Mark Smiciklas is falling victim to one or more of these three problems, fix them right away to start attracting a loyal following of readers. internet marketing Claiming Local Business Listing Is Only the Beginning Social media Inbound Marketing View the video nowlast_img read more

Avoiding the Queue: Brick vs. Click [Cartoon]

first_imgAn ecommerce marketing cartoon. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Free Download: eCommerce Marketing eBookcenter_img Originally published Jan 20, 2011 8:00:00 PM, updated July 03 2013 Ecommercelast_img read more

4 Mistakes Marketers Make With QR Codes

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Brand Experience Topics: Originally published Sep 21, 2011 1:15:00 PM, updated February 01 2017 Question: How do we become cool and trendy inbound marketers?Answer: Try QR codes.Response: Hooray! We’ll put a QR code on our website today.(Weeks later…)Question: What were your results?Answer: Uh…?There are a few problems with this interaction, and many modern marketers are facing them today. QR codes are quickly integrating into marketing efforts as a tool for leading consumers to some online destination: a website, blog, social media account, etc. As a quick reminder, QR codes are simply 2D barcodes that can be scanned using a smartphone reader application. Your mobile browser will then direct you to the linked site. However, many are making small mistakes that make an immense impact on their strategy—or lack thereof. Here are four mistakes to avoid when braiding QR codes into your marketing efforts.1. Using QR Codes OnlineQR literally stands for quick response. Making a QR code your Facebook picture, Twitter icon, or posting one on your blog isn’t exactly creating a situation for a quick response. Instead, doing so asks visitors to take out their smartphone, open the reader application, scan the item, and then see the link open in a separate mobile browser. For such online platforms, just use a link. There’s no need to get fancy when a simple link can navigate the consumer from one site to the other faster. One of the best ways to leverage QR codes is in places where your audience is already on the go and only has access to their smartphone, like when they’re out and about and away from their desktop or laptop computers.Think of QR codes as a tactic that just falls under the mobile marketing umbrella rather than marketing as a whole. To learn more ways to effectively utilize these nifty little 2D barcodes, check out these 5 useful ecommerce applications of QR codes.2. Ignoring Traffic SourcesLet’s imagine you’ve developed this brilliant plan that includes an awesome QR code as a tactic. The idea is unique, the execution is strong, and the feedback is positive. But is it actually doing something? To assess whether or not your QR code is even effective, you need to track where your traffic is coming from, as well as how much traffic is actually produced.Instead of generating the QR code with a direct link to the landing page of your choice, use to shorten your link, and use that version instead. Bitly allows you to analyze how many clicks (in this case, scans) that shortened link received. Now you will have data detailing how many people scanned the code, on what day they scanned it, and which country they scanned from. (The latter would be helpful if your campaign included an international audience.) For more information about creating tracking URLs, check out the “Marketer’s Guide to Tracking Online Campaigns.”3. Linking to Boring Web PagesWhere are you sending people with your QR code? Your first goal with a QR code is to give people an amalgam of curiosity and desire to take the moment to scan. Once those two aspects are fulfilled, there better be some form of customized content for them to discover. One method could include posting a special YouTube video and making it exclusive to QR code scanners only by selecting the “unlisted” sharing option, which means only people with the link to the video can view it. Now, you have exclusive video as an incentive for anyone who scans the QR code.One major mistake people make when linking QR codes to URLs is in linking to their general website’s homepage. Make the most out of the code scanner’s experience by instead creating customized landing pages to point the code to. There, you can provide instructions on what the user should do next or use the page to offer them a discount or another offer.4. Linking to a “Web Page Unavailable”Whatever you do, do not send people to a web page that reads, “Page Cannot Be Displayed,” or “Web Page Unavailable.” In other words, check to ensure you’re linking to a mobile-optimized website. For example, websites built on Flash are not encrypted to open on a mobile browser. Test and check that your code works well on mobile devices before plastering it everywhere.Have you experimented with a QR code-inspired campaign? What have you learned from your experience?Image Credit: Aral Balkanlast_img read more

6 Tips for Building Great Product Pages

first_img On-page SEO If you run an online business, chances are you understand search engine optimization, traffic reports, and meta data as general concepts. However, what you may not realize is that you need to optimize every single page on your website — especially your product pages.Here are 6 great tips for building effective product pages for your ecommerce website.1. Turn Product Pages Into Great ContentIn the product pages of your website, always use original images and videos with creative descriptions that are both entertaining and informative. Make your pages unique in order to separate you from your competitors. And always avoid duplicate content at all costs. 2. Design Your Pages So They Focus on ConversionsLayouts should be three columns with the most important content on the left and center, as close to the top as possible. Make it very easy for the user to add the product to a cart with just one click. Keep the checkout button near the images or videos and away from user-generated content, like comments, that you can’t always control. 3. Create Unique Content and DescriptionsDescriptions should always be your own, but you can add to them with charts, graphs, fun facts, or anything else entertaining that gives the user information and adds to the user experience on your site.4. Optimize Your URL StructureIncluding the product name with the category in your page’s URL is the easiest way to attract targeted traffic because search engines take URL structure into account, and your product page will look more relevant to them it includes keywords for the product name.Think:” alt=”last_img” /> read more

4 Tips for Terrific Twitter Offers

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 20, 2011 5:00:00 PM, updated October 20 2016 Twitter Marketing If you’re not already thinking of social media as a channel for lead generation, then you need to start… today. Twitter, in particular, is a great place to promote special offers that turn followers into warm leads. Earlier this week, I had a conversation with a relatively new addition to the HubSpot team, Laura “@Pistachio” Fitton, about best practices for creating compelling offers on Twitter.What Makes a Great Offer on Twitter?1. The offer has to be nice. By “nice,” we mean something of actual value. This sounds obvious, but this can be a tricky thing to master because you need to understand what you’re audience actually wants. Here are some general tips: People like things that are free, that are educational, that help them make purchasing decisions, and that make their lives easier. For example, if you sell swimming pools, a “First Time Pool Buyer’s Guide,” would probably be appealing to your target audience.2. The offer has to be novel. A great Twitter offer needs to be something that you can’t get anywhere else. It needs to be exclusive. For example, if you are a Yoga Studio and you tweet “come take a Yoga class,” you’re not offering anything or adding real value. Likewise, if you’re currently offering a 20% discount on your homepage, then offering the same discount in a tweet isn’t something new. On the other hand, if you say something like, “The next 10 people who retweet this will receive a free Yoga class,” you’re heading in the right direction.3. The offer has to be time sensitive. The idea of “creating urgency” is necessary for any offer, but it’s especially important on Twitter, since Twitter is such a fast-paced medium. If you want to get people clicking, you need to give them a reason to click now. On Twitter, where content in Twitter streams flies by fast, if followers don’t click now, they probably never will. 4. Bonus Tip: Make the offer naughty. People like knowing that they’re getting something they’re not supposed to. If you can, make your offer a little surreptitious. For example, you might say something like, “Here’s a trick to get an extended trial of Spotify,” or “I just found a secret registration discount code for SXSW.” Often times, these types of offers are best if they come from partners or individual Twitter accounts from employees within your organization.Follow these tips to start driving leads from Twitter today!last_img read more