Seminar turns spotlight on to selling to our kids

first_imgThe New Zealand Herald July 4 2013Jesuit missionaries knew something about human nature when they said, in the 16th century: “Give me a child until he is 7 and I will give you the man.”Five hundred years later, author Maggie Hamilton argues, our society is less interested in saving a child’s soul and more interested in capturing his or her preferences for our consumer products.It starts in infancy with what seem like such harmless childhood characters as Dora the Explorer, Thomas the Tank Engine, Barbie and Ben 10.“When marketing guru James McNeal discovered that drooling babies stare down at their dribble for extended periods, he knew he was on to something,” wrote Hamilton in her 2008 book What’s Happening to Our Girls?“Trademarked characters are now strategically placed on a baby girl’s clothing so that when she dribbles, she gets to know these characters and sees them as a natural part of her world. read more

Wayne Rooney scores winner as England beat Slovenia

first_imgWayne Rooney drew level with Gary Lineker’s England goalscoring tally in a 3-2 win over Slovenia in Ljubljana.Wayne Rooney scored an 86th minute winner as England came from behind to record a 3-2 victory over Slovenia to move to 18 points at the top of Group E.Rooney’s goal was his 48th in an England shirt, bringing him level with Gary Lineker and leaving him just one goal away from matching Bobby Charlton’s all-time England scoring record. England trailed after Milivoje Novakovic put Slovenia ahead after 37 minutes, and were behind until the 57th minute when Jack Wilshere equalised with his first ever international goal, a fine strike from just outside the box.The Arsenal midfielder added a second on 73 minutes with an even more spectacular effort that rocketed into the top left corner.Former Sheffield Wednesday player Nejc Pecnik levelled the scores on 84 minutes but Rooney grabbed the winner just two minutes later.The win means England have now won six games from six this campaign and have gone unbeaten in a season for the first time in 24 years. –last_img read more