The biggest stories from the business world of esports this week come as WESA and Paladins creator Hi-Rez announce a league, as well as Gamer Sensei securing investment and BMW getting involved with the EU LCS Finals in Paris.BMW announced as official partner for the EU LCS FinalsRiot Games has announced that German car manufacturing giant BMW is the Official Partner for this year’s EULCS Summer Finals.The deal, which was announced on Twitter, sees Riot partnering with one of the best selling brands in the world for Europe’s biggest annual League of Legends event. The 2017 Finals will be held in Paris, and will see long-time European top dogs G2 face off against a Misfits lineup who have surprised many by upsetting both the Unicorns of Love and Fnatic in a series of dominating performances.The much-anticipated final will take place on Saturday the 3rd of September, and will be preceded by Fnatic’s third place match against H2K. With both finalists having already qualified for the World Championships, and with Fnatic already set to take top seeding in the upcoming gauntlet for the third spot, the matches this weekend will have a focus on local pride – and the small matter of a $200,000 (£155,000) prize pooRead the full article here.WESA and Hi-Rez announce Paladins Premier LeagueThe inaugural season will get underway in the immediate future in the autumn of 2017 and will see the participation of all the current 10 WESA Member teams. This means the likes of EnVyUS, Fnatic, G2, mouz, Na’Vi, NiP, Renegades, SK Gaming, Splyce and Virtus.Pro will each be getting a Paladins team. The PPL will become the second professional esports competition played under WESA guidance. Importantly, it has been confirmed that non-WESA teams will be able to join the league too, though they must comply with WESA’s regulations on the league and treatment of players. As part of the launch of the league, Hi-Rez Studios has partnered with WESA to split league revenues with participating teams, and to guarantee a minimum salary to players. These measures, combined with the global reach of the 10 WESA teams, give the PPL an exciting foundation from which to grow. Read the full article here.Gamer Sensei secure $4 million in venture fundingGamer Sensei, an esports coaching service working across multiple titles has secured $4 million (£3.09m) in venture funding.The latest round of funding was led by Accomplice and Avdvancit Capital, jined by Origin Ventures CRCM Ventures and Kiwi Ventures as well as attracting investment from other new and existing investors including the likes of aXiomatic, Abstract Ventures and Subversive Capital.The Gamer Sensei portfolio of coaching services is impressive, offering a multitude of popular esports titles. It offers ten titles in total for consumers. A consumer will choose their title before being matched with a coach from a collection of experts through Gamer Sensei’s system. Players will then “meet their Sensei” and be coached to improve at whichever title they’ve chosen. Support is in place for all big titles, including the likes of League of Legends, Dota 2, Counter-Strike: Global Offensive and Overwatch. It also covers the likes of Starcraft II, Hearthstone and even GWENT, CD PROJEKT RED’s upcoming card game.Read the full article here.
The L.V. Rogers Bombers have qualified for the BC High School Boy’s AA Soccer Championships in Burnaby after recently capturing the Kootenay Zone title. The 16-team tournament runs Monday to Wednesday, with the provincial champion crowed later Wednesday.The Bombers are in a division with W.L. Seaton of Vernon, Brentwood College of Mill Bay and Sands High School in Delta.Mallard’s Source for sports would like to wish the boys well with Team of the Week honours. The team includes, Coaches Kerry Dyck and Simon Liddell, Joan Marcos, Gareth Bracewell, Jack Mckimm, Marco Falcone, Spencer Atkins, Juna Williams, Jona Caney, Milo Sheppard, Jaden Dyck, Jacob Erickson, Moss Caney, Aiden Mushumanski, Robin Bachmann, Thomas Baxter, Jesse Thurston and Ryder Marzicola.
PICK SIX CARRYOVER OF $95,169 INTO SUNDAY, TOTAL POOL SHOULD EXCEED $500,000; SPECIAL EARLY FIRST POST TIME ON SUPER BOWL SUNDAY IS 11 A.M., WITH GATES OPENING AT 9 A.M. ARCADIA, Calif. (Jan. 31, 2015)–Sent to the lead, Callback opened up leaving the three furlong pole under Martin Garcia and went on to a hard-fought half length win in Saturday’s Grade I, $300,000 Las Virgenes Stakes as she ran a mile in 1:36.92 while outrunning eight rival 3-year-old fillies. Trained by Bob Baffert, lightly raced Callback ran without blinkers for the first time in her four-race career.“I was just cruising all the way around there,” said Garcia, who has ridden her in all of her starts. “I asked her a little going into the far turn and then again when (second place finisher) Light the City came back at us, she took off. There was no way they were going to go by us. I don’t see why stretching out further would be any problem, she’s a good filly. She can do anything you want.”The second choice in the wagering at 5-2, Callback paid $7.20, $5.00 and $4.40.Owned by B. Wayne Hughes’ Spendthrift Farm, Callback, a Kentucky-bred filly by Street Sense, came off a second place finish in the Grade II Santa Ynez and tried two turns for the first time on Saturday. She picked up her second win and with the winner’s share of $180,000, increased her earnings to $245,450.“We’ve always been pretty high on her,” said Baffert, who also saddled 2-1 favorite Maybellene, who finished eighth with Rafael Bejarano. “They were high on her when they sent her in. I wanted to run one-two. My other filly, she just didn’t kick today…It was nice to get a win for Wayne Hughes. He couldn’t make it today.”Baffert indicated that Callback would be pointed for the Grade I, $400,000 Santa Anita Oaks on April 4, “Unless the earth moves or something.”Ridden by Kent Desormeaux, Light the City broke from the far outside and was four-wide into the Club House turn but settled nicely into a good stalking trip down the backside as longshot Suva Harbor pressed the winner to the far turn. Light the City appeared to have Callback measured a furlong out, but was second best, finishing 3 ½ lengths in front of Achiever’s Legacy.Off at 7-1, Light the City paid $8.20 and $6.20.“In hindsight, maybe I should’ve switched posts with the winner, then they might have been taking my picture,” said Desormeaux. “I think that situation might have been the difference…She ran an incredible race. I’m thinkin’ she’s got a few Grade I’s with her name on them.”Ridden by Drayden Van Dyke, Achiever’s Legacy rallied from far off the pace to finish third, 2 ½ lengths in front of Majestic Presence. Achiever’s Legacy paid $6.80 to show.Fractions on the race were 22.89, 46.88, 1:11.42 and 1:24.22.There is a Pick Six carryover into Sunday of $95,169. Sunday’s total Pick Six pool should exceed $500,000. First post time on Super Bowl Sunday at Santa Anita is at 11 a.m. Admission gates open at 9 a.m.
RUBEN ALBARADO, ASSISTANT TO PETER MILLER, POSHKY, WINNER: “He was back with Cal-breds and I think that was the key. He likes this track and we knew there was speed in the race, so we just told him (Fernando Perez) to sit back and he’ll run big.“He rode the horse perfect. No questions asked. Poshky has always been a nice horse. He tries. We knew we had a good shot.” TYLER BAZE, ALERT BAY, SECOND: “I was sitting right where I wanted until Bejarano (Rafael on Ashleyluvssugar) moved at the five-eighths pole and when he moved, he made me move. You can’t make a five-eighths mile move and go on to win. I tried to give him a little breather around the turn but . . .“He ran hard, he’s such a nice horse. He always gives it to you and we’re proud of him.” JOCKEY QUOTES Albarado has been with Miller the past six years and before that was with Don Warren for 27 years. TRAINER QUOTES FERNANDO PEREZ, POSHSKY, WINNER: “Peter said there is a couple of speed horses but just try to relax, don’t fight him too much. I knew we would be in trouble if I couldn’t get him to relax. I had a really good trip, we broke well and I was able to have him relax, sit behind the speed, I went to the outside and we made it.” NOTES: The winning owners are Gary Barber of Los Angeles, Leonard Friedman (Silver Ranch Stable) and Adam Wachtel.
A large-scale illegal dump on a popular Donegal beach has sparked calls for the community to take action against the issue. Walkers at Rossnowlagh Beach were met with a large pile of domestic waste during the weekend. Items discarded included furniture, DIY materials and general waste.A man, who wanted to remain anonymous, says the alleged incident happened on Sunday night. Illegal dump site at Rossnowlagh on MondayThe act has been described as ‘blatant’ by Cllr Barry Sweeney, who said those responsible ‘dumped the items expecting people to clean up after them’.The incident comes ahead of beach clean-up in the area tomorrow (Tuesday).Speaking to Donegal Daily, the south Donegal Councillor said it was ‘utterly ridiculous’ that people continued to do this.He said: “Tomorrow there is an organised clean-up on the beach so I would nearly question the timing of this incident. “It looks like someone already knew that there would be a clean-up taking place on Tuesday and they have took it upon themselves to dump whatever they want with the expectations that someone will clean it up after them.“It is ignorant, and this stuff is being left to be taken out by the next tide and be washed up along the coastline somewhere else.”Cardboard dumped on Rossnowlagh Beach“There is so much awareness out there now about ocean pollution and I really comprehend people doing that,” Sweeney continued.“They are destroying their own area and beautiful coastline,” he added.“When you’ve got so many brilliant Tidy Town initiatives throughout the county now, it is a real shame that people continue to carry out these actions and I would urge them to stop.” Anger over illegal dumping on Donegal beach was last modified: September 30th, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
Sania Mirza and and her Russian partner Elena Vesnina shocked top seeds Gisela Dulko and Flavia Pennetta 6-0, 7-5 to reach the semi-finals of the French Open at Roland Garros on Monday.The seventh seeded Indo-Russian pair wrapped up the quarter-final in an hour and six minutes after blanking the Argentine-Italian duo in the first set. This is the first time that Sania has reached the women’s doubles semi-finals in a Grand Slam tournament.The quarter-final appearances in the 2007 US Open and 2008 Wimbledon were her best performances so far at the big stage. Sania and Vesnina take on the winners of the Liezel Huber & Lisa Raymond – Victoria Azarenka & Maria Kirilenko clash in the semi-finals.Bopanna-Qureshi winIn men’s doubles, India’s Rohan Bopanna and Aisam ul-haq Qureshi of Pakistan advanced to the quarter-finals with a 6-3, 7-5 win over Andrey Golubev and Denis Istomin.The fifth-seeded Indo-Pak pair downed the Kazak-Uzbek combination in an hour and nine minutes in the third round. It will be the third quarter-final appearance in the last four Grand Slams for Bopanna and Qureshi.They will take on top seeded American twins Mike and Bob Bryan, who defeated Russia’s Teymuraz Gabashvili and Mikhail Kukushkin of Kazakhstan 7-6 (6), 7-5 in their pre-quarterfinal.Bopanna and Qureshi had lost to the Bryan brothers in the US Open final last year. Bopanna is the only Indian surviving in the men’s doubles as the pair of Leander Paes and Mahesh Bhupathi have made a shock second-round exit.It was more disappointment for Paes as his French Open campaign came to a halt when he and Iveta Benesova of the Czech Republic bowed out of the mixed doubles. The seventh seeds went down 7-6 (3), 6-3 to top seeds Katarina Srebotnik Slovakia and Serb Nenad Zimonjic in an hour and 19 minutes.advertisementThe Srebotnik-Zimonjic combination will take on the winners of the quarter-final between Russian Nadia Petrova and Jamie Murray of Britain, and Russia’s Ekaterina Makarova and Bruno Soares Brazil.Second serve proved to the biggest weakness for Paes and Benesova they managed to win only per cent of points when they missed their first delivery. In contrast, Srebotnik and Zimonjic won 64 per cent points on their first serve, and 71 per cent with their second.The top seeds capitalised four of the six break point opportunities they got, while Paes and Benesova managed break serve three times from six chances.- With agency inputs
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published May 17, 2008 8:44:00 PM, updated October 01 2013 Social Media Here are some great articles from Links.HubSpot.com from the past week:How to Get More Twitter Followers: Some Methods That WorkBuilding Your Online Brand With Social Media Tools10 Steps for Digg Success When You’re the VillainAlso, here are some useful reads from the HubSpot Internet Marketing Blog archives, from about a year ago (when many of you were not reading this blog yet).3 Hot Marketing Tips from Heat Map Analysis (images)Now, Any Business Can Tap 53 Million Facebook Users (For Free) Have a great weekend!
Social Media Topics: We normally don’t write about our products on our marketing blog, but we thought we could share some helpful lessons from our newest customer vertical’s inbound marketing success. Today, HubSpot is launching Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack HugSpot How should you use HugSpot to find success in love? This new online matchmaking tool was in a private beta for almost three years before launching publicly today. Watch the customer testimonials below to see how HugSpot can help you find relationship success. Inbound Marketing . What does your ideal partner look for in a lover? Use HugSpot to optimize your website for the keywords that attract your best match. 5) Receive lead alerts to dismiss stage five clingers. 6) Use HugSpot “Love Analytics” to assess the development of your budding relationships. Grow your network and show off your stuff. Connect through Twitter and Facebook. Check in on Foursquare to introduce yourself to singles at a bar. Poking encouraged. to for tips on testing, measuring, and analyzing your marketing programs to improve conversion rate. . Asking for a phone number at a party can be hard. By having a form on your site with a compelling offer (“Let me take you to dinner”), people will give you their contact information and become your love lead. 2) Create intriguing content through blogging. Webinar: Always Be Testing: 10 Tips For Increasing Your Lead Conversion Rate
, has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. As a busy CEO, you likely don’t have much time. Because of this, we have condensed the important elements of online marketing into a brief executive summary. If you are reading this and are not an executive, I encourage you to share it with the executive team in your organization. Online marketing helps to reduce these costs and improve efficiencies for these KPIs as well as others. To put it as clear and simply as possible, a CEO should care about online marketing because: 4. Business Blogging for more detailed information about building an online marketing-focused business. Leave the details of keyword selection, content creation and social media engagement to your marketing team. As a CEO, it is important that you understand the broader components of online marketing and how they work together to drive lead and customer growth. Topics: “Online marketing reduces marketing costs while improving lead quality and volume, and provides detailed metrics for measurement and further improvement.” As a CEO, you probably don’t find yourself amidst the tactical details of marketing, but you are likely involved at some level in the staffing of the marketing department. Understand that the skill set for today’s marketer is changing. When hiring new marketing stars for your organization, you should look for people with a hybrid set of skills. New marketing team members need to be able to create and organize compelling content like a journalist. However, they also need to understand how to connect this content with business objectives and leverage data from web analytics and customer relationship management (CRM) software to iterate and make continued improvements. These are the marketers you need to help grow your business in a world of increasing online marketing domination. Think about these skills as you interview your next marketing hire. Online marketing, or inbound marketing as well call it at 3. Email Marketing online Marketing Hubs – Social media isn’t about teenagers playing on Facebook. It is about business prospects using networks like LinkedIn, Twitter and Facebook to research new vendors, learn, connect with potential partners and much more. Social media finally gives a a way to map and influence word-of-mouth marketing in a way that has never existed before. – On the web, an email address is an incredible piece of information. Email connects people with social networks, friends and businesses in which they are interested. Email marketing, like most forms of online marketing, comes down to the issue of relevancy. Does your prospect want the information you are sending them? Email marketing is one of the most cost-effective lead generation methods online, so investing in the right email service provider and email marketer can facilitate big business gains. as well as our HubSpot’s 2010 Online Marketing Blueprint Why Online Marketing Is Important Originally published Jul 13, 2010 12:30:00 PM, updated October 20 2016 Social Media Statistics: 2. Pay-Per-Click Advertising (PPC) View more
Executing a remarkable guerrilla marketing campaign takes a lot of things. Interruption. Surprise. Inception-like thought control abilities.No biggie!Really, if you’ve ever tried to pull one off, you know guerrilla marketing campaigns are risky business. Most of the time, they’re a total flop because you just didn’t get that right mix of cool, shocking, and creative. Other times, they’re a bust because you end up making a lot of people really, really angry. And then once in a blue moon, your insane idea actually pays off. Once in a while.This post is going to revisit guerrilla marketing campaigns that fall into all three of those camps. The flops, the total flops, and the rare successes. And whatever the outcome, if these campaigns have one thing in common, it’s that they’re all totally shocking.1) The Blair Witch Project Pre-Release CampaignWhenever someone asks me what guerrilla marketing is, this is the example I cite — because who could forget The Blair Witch Project? A few college film students created a super low budget horror flick and turned it into a national blockbuster by staying one step ahead of the public’s perception of the urban legend they had manufactured. That’s right, this guerrilla marketing campaign created an actual urban legend surrounding the Blair Witch, thanks to a website that thousands of gullible early adopters bought into along with some posters that expertly blurred the line between fantasy and reality.Even now, some people are still swearing by the existence of the Blair Witch even as moviegoers came in droves to catch the revolutionary flick.2) Halfway, Oregon renamed “half.com, Oregon” For One Year1999 was a big year for guerrilla stunts. In December of 1999, half.com propositioned the small Pacific town of Halfway, Oregon to change its name to half.com, Oregon, in exchange for $110,000, 20 new computers for its schools, and other undisclosed financial terms. While the name change was never legally solidified, the town accepted unofficially, and signs were posted at the town’s borders welcoming passers-by to “America’s First Dot-Com City.” The campaign certainly generated a lot of press, and while we can’t be sure, we imagine it must have generated some site traffic, too. Half.com ended up being purchased by eBay, and Halfway, Oregon ended up demanding over $530,000 in unpaid funds from eBay in 2004.3) The AC Milan vs. Real Madrid Heineken StuntIt’s no secret that Italian men love their football. In 2010, Heineken pulled off a risky stunt that nearly left over 1,000 Italians trapped at an opera and poetry event their significant others, friends, and even journalists talked them into attending — making them miss the big game. As the event began, clues started being dropped that something was amiss, until the big game, AC Milan vs. Real Madrid, was finally revealed on a huge screen, sponsored by Heineken. To the delight of the patrons, Heineken beers were immediately served, and the night was declared a success. Social media buzzed about the event for days, declaring Heineken the hero who rescued the people from the clutches of high art and returned them to football.4) The Belarus Free Speech Teddy Bear DropThis one made headlines at the beginning of August 2012. In what was initially described as a prank carried out by Studio Total, a Swedish PR agency, pilots in teddy bear masks airdropped parachute-clad teddy bears into Belarus. The bears carried with them messages of free speech and human rights, and as such, they were not taken lightly by Belarusian officials. They made a bold statement about a very specific idea, and got people’s attention in an unexpected and memorable way. This one stirred up the controversy, too, resulting in the firing of two generals and the arrests of two Belarusian citizens. 5) The Aqua Teen Hunger Force Lite Brite Bomb Scare of 2007While this certainly earned Aqua Teen Hunger Force and Interference, Inc. a whole bunch of publicity, it was likely not the kind they were looking for — especially not when one of the headlines reads “Two held after ad campaign triggers Boston bomb scare.” Yeah … somehow, I doubt “bomb scare” was the memory Interference, Inc. was going for with their guerrilla campaign. But in 2007, that’s exactly what happened to Interference, Inc., the marketing team who tried to execute a 10-city Lite Brite extravaganza to promote the new Aqua Teen Hunger Force movie. Lite Brite works of art, shaped like characters from the movie, were attached to highly-traveled structures like bridges and overpasses. In Boston, the Lite Brite was placed in a busy transportation hub and was mistaken for a homemade bomb. A massive evacuation was conducted and Boston police got involved, suspecting terrorism.6) Vodafone Streaks Through Telstra StadiumMuch like Italians love their football, Australians love their rugby. Unlike the Heineken stunt, however, Vodafone’s foray into guerrilla marketing at sporting events didn’t end up with such positive buzz. During the 2002 Bledisoe Cup match, two streakers appeared on the field. As streakers do, they scurried across the field wearing nothing … except Vodafone logos painted across their backs. Their presence was largely disruptive, not exciting, and may have caused a game-winning kick to be missed, resulting in many angry fans. Vodafone took an additional risk with this stunt by performing it in Telstra Stadium. Telstra is one of their main competitors in the Australian phone market. While the stunt certaily got Vodaphone a lot of press, most of it was negative.7) IKEA’s Trip to Bondi BeachWhat are the three things you should bring with you to an Australian beach? Sunglasses, sunscreen, and a book to read as you relax in the sun. IKEA chose to celebrate the 30th birthday of one of its most popular bookshelving units, the Billy, by setting up a bright red one in the sand of Bondi for just one day. Fully stocked with literary classics and summer reads alike, beachcombers arrived to discover fresh new reading options that they could take in exchange for the ones they brought. There was also an option to donate to the Australian Literacy and Numeracy Foundation. IKEA left its name written in the sand, and garnered quite a bit of positive press as a result of the one-day-only stunt.8) Pandas Invade ParisIn 2008, there were 1,600 wild pandas left in the world. In an attempt to raise awareness, the World Wildlife Foundation curated the creation of 1,600 hand-made papier mache pandas, which were placed in various locations across Paris — first in front of Hotel Ville, then across the city. It was a striking display that seemed, at first, quite vast, but hit home quickly as viewers realized that every panda in their sight represented the only pandas remaining in the wild. The campaign was political, emotional, and talked about for years afterwards.9) OBEYThis campaign was started by then-student at Rhode Island School of Design Shepard Fairey. He created a stealth guerrilla marketing campaign featuring stickers, posters, and stencils of a character called Andre the Giant. There were two main variations: one with a close-up of a sullen face with the tagline “OBEY” and one announcing to the world that “Andre the Giant Has A Posse.” His aim was not to sell a product or service, but to make people aware of stealth advertising campaigns — and, in disseminating his stickers across cities in high volume, aware of how frequently they are bombarded with marketing. Using a tagline like “obey” heightened the impact of the campaign: unwanted advertising is everywhere, and we are expected to obey its commands. At least … that’s what outbound marketers want you to think! But you know better than that ;-)Are there any other extreme guerrilla marketing campaigns we should have included on this list? Share them in the comments!Image credit: htakashi Topics: Marketing Campaigns Originally published Aug 24, 2012 2:00:00 PM, updated July 28 2017 Don’t forget to share this post! 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