Foxtons’ marketing chief reveals his latest digital moves

first_imgFoxtons has revealed that its self-built online home valuation tool is now the key way it drives vendor leads, rather than property portal enquiries or more traditional marketing techniques such as newspaper advertising.During an interview with media company E-consultancy, its Head of Digital Marketing Chris Kelly also reveals other key parts of the company’s marketing strategy.This includes a new online system that enables Kelly to see how many of its website visitors convert to an instruction, and that the company has spent two years developing its online valuation widget.“As this is our primary lead generation tool, conversion rate is a metric we constantly look at and is an area where we’re always looking to improve,” says Kelly (left).This is typical of Foxtons, which rather than buying in third party software and services for its website, develops them in-house.He also reveals that Foxtons has completed a six-month overhaul of how it communicates with actual and prospective customers online, and that is has been spending considerable sums sending out online marketing campaigns over the past six months.Foxtons audience“We’ve started segmenting audiences, too, so understanding what type of content resonates with a particular audience is crucial,” he says.“Digital communications has been an area that the real estate sector as a whole has been slow to pick up on [and] the brands that embrace new ways to talk to customers will be the ones that grow.”Kelly has been at Foxtons since April this year following a varied career that has included time at Which? as well as insurance giant AIG, Pizza Express, Frankie & Benny’s and Crew Clothing.Read the interview in full. chris kelly Foxtons December 18, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Marketing » Foxtons’ marketing chief reveals his latest digital moves previous nextMarketingFoxtons’ marketing chief reveals his latest digital movesChris Kelly outlines how the company has been ramping up its digital marketing to win vendor leads in London’s uber-tough market.Nigel Lewis18th December 201803,388 Viewslast_img read more

Minimum energy rating increase for rental sector ‘will lead to housing shortage’

first_imgPlans to increase the minimum energy rating for rental properties by 2025 have come under fire from a leading industry body.The Lettings Industry Council (TLIC) says the timeframe to achieve a minimum C rating is too short, and runs the risk of landlords leaving the market.In an open letter to the Ministry of Housing, Communities and Local Government, the TLIC says the move will lead to rent increases and a shortage of homes.The letter has been supported by 17 letting agents including Belvoir, Hamptons, Savills, Knight Frank and Countrywide.‘Landlords may sell up’“The SDLT holiday introduced this year has already resulted in landlords deciding to sell their properties, the letter warns. “With no information on how or when owner-occupiers will need to comply with these energy efficiency requirements, more landlords may decide to sell to avoid the pressure of having to spend additional money on their properties. This could lead to a rise in homelessness if tenants are not able to purchase a property themselves.”The letter adds: “If the maximum investment cap for energy efficiency works is increased to £10,000 this, along with additional competition due to less stock, will inevitably lead to rent increases.“The consultation states that any money that a landlord spends on energy efficiency refurbishment works prior to 2023 will not be counted towards the cap. This means if the works are going to cost more than £5,000 and they are carried out before 2023 then landlords will find themselves having to spend more money than the cap states.”Alternative planThe TLIC has put forward an alternative plan to improve energy efficiency which it says would allow more time for landlords to recover from the financial effects of Covid-19 before investing more cash.The TLIC’s suggested timescale would be:By April 2026: all new and renewed tenancies to have a minimum D rating – the average rating for all homes.By April 2028: all existing tenancies to have a minimum D rating and all new and renewed tenancies to have a minimum C ratingBy 01 January 2030: all existing tenancies to have a minimum C rating.Bring the start date forward for the refurbishment works cap from 2023 to 2020.“We believe our proposal will reduce the pressure on stock available in the PRS market whilst still achieving the overarching goal of all properties in the PRS (unless exempt) achieving an Energy Performance Certificate rating of a C by 2030,” the letter concludes.New EPC rules EPC changes row Energy Performance Certificate (EPC) April 6, 2021Richard ReedOne commentPossession Friend, Possession Friend Possession Friend 6th April 2021 at 9:57 amWhy should we expect the Govt to start thinking any Housing policies through ? – they haven’t up until now !There is far too much DEMAND ( which is recognised, – just Not the cause of it is acknowledged – Immigration ) and the Shortages will never solve themselves, – Only continue to get worse.Log in to ReplyWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Rental market » Minimum energy rating increase for rental sector ‘will lead to housing shortage’ previous nextRegulation & LawMinimum energy rating increase for rental sector ‘will lead to housing shortage’Government move has not been thought through, says The Lettings Industry Council, as industry body calls for phased approach.Richard Reed6th April 20211 Comment1,581 Viewslast_img read more

FlixBus continues to connect destinations in the south of Dalmatia

first_imgBy the way, the increase in the number of tourists arriving from abroad by FlixBus buses, from season to season, grew by up to 80% according to certain destinations. The FlixBus green bus network extends to 29 European countries and connects 2000 destinations with 350.000 daily lines. RanjemThe opening of the first lines clearly showed us the great demand and need for passenger migration within Croatia. Consequently, it was decided to take bus lines to the extreme south of Croatia˝ said Ante Grbeša, director of FlixBus CEE South region. From 28 May, the connection of the southern part of Croatia continues, ie green buses will be able to travel all the way to Omis, Makarska, Ploče, Opuzen, Metković and Dubrovnik. After the relaxation of security measures of the Civil Protection Headquarters of the Republic of Croatia and the adoption of new measures and instructions on behavior in public inter-county passenger transport, FlixBus returned to the roads on 11 May 5 and connected Zagreb and Varaždin with cities such as Zadar, Split and Trogir.  “Bus transport of passengers even after the coronavirus situation should remain an important part of a sustainable and affordable way of traveling. The permitted capacity on existing FlixBus bus lines is mostly full. We expect further easing of the measures of the Civil Protection Headquarters in order to continue with unhindered traffic throughout Croatia and enable passengers to realize their planned tourist or business trips.˝  Grbeša added.last_img read more

Nottinghamshire industrial Rise in interest rate casts a cloud

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PREMIUMVictims of sexual abuse on campus seek justice, support on social media

first_imgThe global #MeToo movement has swept through Indonesia’s higher education system, with victims of sexual abuse and harassment, one by one, speaking up and seeking help and justice over the past two years. However, a lack of safe spaces, both on campuses and in the legal system, has forced these young people to take the avenue most accessible to them: social media.Over the past few weeks, social media has been dominated by discussions and stories of alleged sexual abuses on several campuses across Indonesia. Survivors of sexual abuse or their friends, most of whom are female university students, have stood up and used online platforms to share their stories with the public, hoping to find justice and support.And although their decision to share their stories publicly could put them at risk, women’s right activists have said many survivors see it as their only way to fi… Log in with your social account Facebook Topics : Google LOG INDon’t have an account? Register here Forgot Password ? Linkedin sexual-abuse-on-campus Nama-Baik-Kampus #NamaBaikKampuslast_img read more

Rural Gold Coast suburb’s median house price slashed in half

first_imgHe said there had also been less million-dollar property sales in the past year.“They’re out there, they’re just not currently on the market,” he said.Mr Valcic and colleague Melody Hu recently sold a chalet on Ruffles Rd for a bargain $191,000.“We had it for maybe three weeks and it was gone, probably because it was cheap and a good investment,” he said. MORE NEWS: Hot spots for kitchen fires Video Player is loading.Play VideoPlayNext playlist itemMuteCurrent Time 0:00/Duration 0:29Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:29 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedQuality Levels720p720pHD540p540p360p360p270p270pAutoA, selectedAudio Tracken (Main), selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreenWays to get into the property market for less00:29 Willow Vale is known for its multimillion-dollar acreage properties.A HOUSING estate on Willow Vale’s northern boundary is dragging the suburb’s median price down.Latest CoreLogic data shows the rural suburb’s median house price has been slashed in half from $915,000 to $435,000 in the past year.It has also recorded the largest drop over the past three years after its median plummeted 48 per cent, behind Biggera Waters (24.8 per cent) and Coomera (18 per cent).But Ray White Nerang principal Clint Hynes said a handful of sales in a new housing estate on the boundary of Willow Vale and Pimpama had skewed the figures.“Development of the northern corridor is what’s going on,” he said.“Willow Vale now includes smaller house blocks off the M1.”He said the suburb’s boundary ran right through Hawthorn Estate, which had smaller houses and duplexes more commonly seen in Pimpama. “Everything in Willow Vale is acreage,” he said.More from news02:37International architect Desmond Brooks selling luxury beach villa10 hours ago02:37Gold Coast property: Sovereign Islands mega mansion hits market with $16m price tag1 day ago“It is one of the best kept secret suburbs on the Gold Coast.“It’s the most picturesque valley — it’s right up there with Tallebudgera Valley.”LJ Hooker Nerang Agent Kris Valcic said sluggish conditions earlier this year, which meant houses were spending more time on the market, contributed to the median house price’s decline. MORE NEWS: Estate’s sale price just short of recordlast_img read more

NFF moving into online match reporting system – Kalli

first_imgRelatedPosts Ministry reads riot act to NFA, Clubs over resumption of league Super Eagles to unveil new Nike jersey in Portugal CAF, NFF celebrate Enyeama at 38 Babagana Kalli, an Executive Committee member of Nigeria Football Federation, says the federation is gradually working towards moving into the online match reporting system in accordance with global best practices.Kalli said both the NFF and League Management Company were working along with the Federation of International Football Associations and the Confederation of African Football in this regard.“Our online reporting system is our new innovation, and we are working accordingly with FIFA and CAF on this,” he told the News Agency of Nigeria on Thursday in Abuja.Kalli who spoke during the 2019 NFF Match Commissioners Seminar said this new trend was already being prepared for immediately.“For the 2019 seminar, the NFF and its relevant committee on this are employing the services of four resource persons.“They will help train our members on various principles of match reporting including online match reporting.“One of the resource persons will teach on online match reporting system so that Nigeria will also be part of the global movement,” Kalli who is Chairman of NFF Match Commissioners Appointments Committee said.He added that his promise to football stakeholders that the issue of late submission of match reports by Match Commissioners would be a thing of the past was still relevant.Kalli said this was evident in the fact that both the NFF and LMC were moving from the analog system to digital system of match reporting.“We are moving from the analog to the digital system of reporting. Very soon, late submission of match reports will be a thing of the past, at least in the next two years,” he said.Tags: Babagana KalliNFFlast_img read more

Berg: Fellaini can shine at United

first_imgFormer defender Henning Berg believes new signing Marouane Fellaini can provide the sort of focal point Eric Cantona once did for Manchester United. Press Association Much will be expected of the 25-year-old as he was Moyes’ only significant signing of the summer after failed bids for Barcelona midfielder Cesc Fabregas, but Berg believes the Belgian can develop into a key figure for the side. “He’s got great potential and if he’s consistent with his best level, he will be a fantastic signing,” he told MUTV. “He can play so many different positions, he’s a good footballer but there’s something about him. “He can get players around him, he can control and dominate games and I think United have too few players who can do that – that’s why I think he will be a great signing. “He’s very difficult to handle in the box, but he’s got that presence and that mentality that makes sure he stands out and does that little bit extra. “I think with his passion and his mentality, he can make a big difference to United. “He’s not the kind of player to thread passes through but he has a sheer presence to hold the ball up, ability to win balls in the box and match-winning mentality – he raises his game for the big matches. “Every game for United is a big one, so I think he will rise to that and enjoy it. “When Cantona came, he had that mentality every game. I’m not saying he’s going to be the same, but he can be.” center_img The Belgium international completed a £27.5million move to be reunited with former Everton manager David Moyes at Old Trafford late on deadline day. He has yet to make an appearance because of the international break but will be in the squad to face Crystal Palace at home on Saturday. last_img read more

Windies squander advantage; losing late wickets on Day 2

first_img… pacer Shannon Gabriel takes career-best five for 96ABU DHABI: West Indies lost two late wickets to hand the initiative to Pakistan on the second day of the second Test in Abu Dhabi yesterday.West Indies had defied Pakistan’s bowlers well until the 44th over with the score 106 for 2, but they then lost Marlon Samuels (30) and Kraigg Brathwaite (21) in the space of three balls without adding any further runs.Nightwatchman Devendra Bishoo and Jermaine Blackwood were yet to score as West Indies trail Pakistan’s first innings total of 452 by 346 runs with six wickets intact.Darren Bravo, who made 87 and 116 in the first Test in Dubai, made an attractive 43 but his dismissal left Pakistan in a dominant position.A late collapse hit the West Indies hard as Samuels edged fast bowler Rahat Ali to slip before Brathwaite was run out by Misbah-ul-Haq’s throw after setting off for a quick single.Bravo, who opened the innings after Brathwaite was off the field when Pakistan were batting and could not come in at the start, helped the tourists reach 27 without loss at the tea interval.But in the third over after tea Rahat gave Pakistan the breakthrough when he trapped Leon Johnson leg-before for 12.Bravo and Brathwaite took the score to 65 before drama unfolded involving English umpire Michael Gough as two of his decisions were overturned on referral.Leg-spinner Yasir Shah struck Bravo on his back pad as the left-hander tried to pull a short ball but Gough turned down a vociferous appeal from Pakistan players.Misbah reviewed the decision and television replays resulted in Bravo being sent on his way trapped leg-before for 43.The very next ball Shah trapped Samuels in front of his stumps and Gough raised his finger, only for a review to grant the batsman a reprieve as replays showed he had hit the ball.Misbah falls shortEarlier, Pakistan skipper Misbah missed out on his 11th Test century by just four runs, but Sarfraz Ahmed (56) and Mohammad Nawaz (25) added 70 for the seventh wicket to ensure Pakistan crossed the 450-mark.Shannon Gabriel, who took a career best five for 96, had dismissed Misbah in the first session before bowling Ahmed soon after lunch.He dismissed Zulfiqar Babar for nought to wrap up the innings.“There is not much for the bowlers in the pitch so it’s great to get five wickets and I am very happy,” said Gabriel, following his first Test five-wicket haul.Sohail Khan hit five boundaries before he became one of three victims for Jason Holder, who finished with 3-47.Pakistan had resumed the day on 304-4 in the hope that Misbah and nightwatchman Shah would survive the second new ball which the West Indies took at the start of play.Shah was fortunate to escape a leg-before review off Holder but Misbah was not so lucky as he was dismissed in the next over.Misbah missed an inswinging delivery which hit him in front of the wicket, with umpire Gough raising his finger. The Pakistani skipper reluctantly reviewed the decision but without success.Shah was the next to go as he pulled Holder straight to square-leg fielder Bishoo after scoring 23.Ahmed paced his innings well, hitting six boundaries in his 59-ball knock, as Pakistan compiled an imposing first-innings score. Pakistan lead the three-match series 1-0 after winning the first Test — a day-night affair played with a pink ball — by 56 runs.PAKISTAN 1st innings (overnight 304 for four)Sami Aslam b Bishoo 6Azhar Ali b Gabriel 0Asad Shafiq b Gabriel 68Younis Khan c Chase b Brathwaite 127*Misbah-ul-Haq lbw b Gabriel 96Yasir Shah c Bishoo b Holder 23+Sarfraz Ahmed b Gabriel 56Mohammad Nawaz b Holder 25Sohail Khan c Johnson b Holder 26Zulfiqar Babar c wkp Hope b Gabriel 0Rahat Ali not out 0Extras (b1, lb15, nb9) 25TOTAL (all out, 119.1 overs) 452Fall of wickets: 1-6, 2-42, 3-129, 4-304, 5-332, 6-342, 7-412, 8-430, 9-452, 10-452.Bowling: Gabriel 23.1-1-96-5 (nb9), Cummins 20-1-65-0, Holder 22-8-47-3, Bishoo 26-0-112-1, Chase 19-1-80-0, Brathwaite 9-0-36-1.WEST INDIES 1st inningsL Johnson lbw b Rahat Ali 12D Bravo lbw b Yasir Shah 43K Brathwaite run out 21M Samuels c Sami Aslam b Rahat Ali 30D Bishoo not out 0J Blackwood not out 0TOTAL (4 wkts, 45 overs) 106To bat: R Chase, +S Hope, *J Holder, M Cummins, S Gabriel.Fall of wickets: 1-27, 2-65, 3-106, 4-106.Bowling: Rahat Ali 12-6-31-2, Sohail Khan 9-3-16-0, Zulfiqar Babar 11-1-29-0, Asad Shafiq 1-0-2-0, Yasir Shah 12-5-28-1.Umpires: M Gough, R Illingworth; TV – P Reiffellast_img read more

Nasarawa Amazons Battle Delta Queens as Curtain Falls on NWPL Super…

first_imgFootball connoisseurs who have been thronging the Samuel Ogbemudia Stadium in Benin City to witness the best of women soccer in the last one week when the Nigerian Women’s Premier League Super 4 began are gearing up for the final match of the competition featuring Nasarawa Amazons and Delta Queens friday.Prior to the kick off of the competition, most followers of the Nigerian women game picked Rivers Angels and Bayelsa Queens as the teams to beat owing to their pedigree in the game. But they have been pleasantly surprised by the superlative performances of the Amazons from Nasarawa and Delta Queens who have defied all odds to make the final.Now, the die is cast! It is time for the best team in the NWPL to emerge and as usual, the fans are not agreed on the likely winner of the match.But one thing is common in the analysis by the pundits: Anybody, who comes to the stadium for the final game today will be treated to a world-class match in a convivial atmosphere set by the Edo State government.Nasarawa have seven points, while Delta have five points to make the final, while Bayelsa and Rivers Angels were left to fight for the third place match, which held yesterday.According to NWFL Chairperson, Aisha Falode, Nasarawa State Deputy Governor, Silas Agera, Asisat Oshoala, who is a product of Robo FC, Edo State government officials and members of the executive committee of the Nigeria Football Federation (NFF) will grace the occasion.“There will be an exhibition match between Robo FC and Edo Queens before the final game,” stressed Falode who also doubles as NFF board member.Also speaking on the game, Edo FA Chairman, Frank Ilaboya, assures fans of an entertaining evening inside the stadium and its surroundings.“We have rolled out the drums to ensure that all football fans at the stadium get the best of Edo State hospitality.“Before the competition started, the state government gave the stadium a facelift in line with Governor Godwin Obaseki’s promise to make the state the sports hub of the country. So, we are ready to welcome all the fans to the final match,” Ilaboya noted with enthusiasm.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more